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Ellie Perlman (Blue Lake Capital Group)

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REIIQREIIQEllie Perlman: Multifamily Strategy, Capital Formation, and Real Estate Syndication | #54Ellie Perlman, Founder and CEO of Blue Lake Capital, shares her perspective on building and scaling a multifamily investment platform with institutional rigor. With assets across key U.S. markets, Ellie discusses capital structuring, sponsor-investor alignment, and the principles guiding Blue Lake’s acquisition strategy. She also explores the evolution of her REady2Scale program, designed to prepare professionals to operate multifamily syndications with operational discipline and long-term investor confidence. This conversation offers a thoughtful look into the business of real estate syndication—through the lens of a sponsor committed to transparency, performance, and durable value creation. 2025-06-2155 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingRevisited: Who are you Ellie Perlman?As we continue to scale new heights on our podcast journey, we’re taking a moment to revisit one of our most impactful episodes. For episode 422, we’re replaying Ellie Perlman’s story of founding Blue Lake Capital—an origin story that continues to resonate deeply with our listeners.Why now? Because as we wrap up another transformative year in real estate investing, this episode serves as a reminder of the bold vision, determination, and purpose that it takes to achieve success. Whether you’re setting goals for the new year or seeking renewed motivation, Ellie’s journey is a...2024-12-311h 11REady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingThriving in Unpredictable Real Estate Markets (The Replay)On October 22nd, our CEO Ellie Perlman, joined the BE Event Thriving in Unpredictable Real Estate Markets with  @KenMcElroy ,  @bronsonequity ,  @mikeytaylor and Justin Donald.Please enjoy this replay of the webinar.Key Takeaways:- Gain practical strategies and insider knowledge from top real estate experts who have managed billions in transactions.- Elevate your investing game with actionable insights, whether you're a seasoned investor or just starting out.- Learn from trailblazing people in real e...2024-11-0657 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingHow 2 Women Built a $1 BILLION Empire (and How You Can Too)Have you ever wondered what it takes to grow a real estate portfolio on a massive scale? In this episode of REady2Scale, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, shares the remarkable journey of how two women—Ellie Perlman and a partner —acquired nearly $1 billion worth of real estate. You’ll learn actionable strategies that you can use to grow your business, build wealth, and secure large-scale investments.Key Takeaways:-Reverse-engineering success: Learn how Ellie started by envisioning her 10-year goals and worked backward to create a strategic busine...2024-10-0809 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingIs Passive Income Still Relevant in Today's Economy?Are you wondering if passive income from real estate investments still holds up during economic downturns? In this insightful episode of REady2Scale, host Ellie Perlman explores this critical question from her HQ in California. As a seasoned investor and the founder of Blue Lake Capital, Ellie delves deeply into current market dynamics, underscoring the resilience and inflation-hedging potential of multifamily real estate. Through her expert analysis, listeners gain a sophisticated understanding of why these investments remain valuable even in challenging economic conditions.Key Insights:-Economic Context: Ellie discusses the cautious approach...2024-08-0524 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingFrom Broke to BillionsWhat does it take to rise from humble beginnings to become a successful real estate investor and CEO? In this episode of REady2Scale, Director of Investor Relations Jeannette Friedrich sits down with Blue Lake Capital's CEO, Ellie Perlman, to uncover the remarkable story behind her journey and the valuable lessons she's learned along the way.Register for the LIVE Investor Webinar here: https://us02web.zoom.us/webinar/register/WN_3B2FQKnxTjOAeXmKzj370g Free eBook “The Ultimate Guide to Creating and Preserving Your Wealth” here: https://www.bluelake-capital.com/guidetocreatingandpreservingwealth 2024-07-1745 minThe Female MillionaireThe Female MillionaireFrom Synagogue Cleaner to Real Estate Queen: Ellie Perlman's Journey to a Billion-Dollar EmpireWant to surround yourself with women who elevate you?Check out Fuel to Fire Business Growth Circles for WomenConnect with Midori Verity on LinkedInFollow us on InstagramHave a chat with Midori VerityIntroduction:Welcome to "The Female Millionaire Show," where we empower women entrepreneurs to conquer the business world and achieve million-dollar success. In today’s episode, we’re diving into the incredible journey of Ellie Perlman, the powerhouse behind Blue Lake Capital, a billion-dollar real estate firm. Ellie’s story is a testament to resilience, determination, and the unyielding spirit of entrepreneurship.Early...2024-06-2631 minHERO Capital Raising ShowHERO Capital Raising ShowEP361: Discover How Ellie Perlman has Acquired over $750MM of Multifamily Apartments and Raised over $180MWith over 15 years of experience and a portfolio managing 3,300+ multifamily units across the U.S., Ellie shares her journey from a commercial real estate lawyer in Israel to a leading real estate syndicator in America. Discover how she built her company with a startup mindset, leveraging AI technology and strategic planning to deliver top-notch investor experiences. Whether you're a seasoned investor or new to the game, Ellie's insights on scaling, market analysis, and innovative fund structures are not to be missed. Tune in for an inspiring and informative episode!Key Takeaways to Listen For2024-06-0547 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate Investing2024 Elections (What Investors Need to Know)How do elections shape the real estate market, and what should investors be aware of? In this episode of REady2Scale, Ellie Perlman, founder and CEO of Blue Lake Capital, delves into the impact of the 2024 elections on the real estate market, particularly multifamily assets. Drawing from historical data and her extensive experience, Ellie breaks down the short-term and long-term effects of election outcomes on real estate investments.Key Takeaways:-Short-term Uncertainty: Elections often cause short-term market jitters due to political uncertainty. Investors may hold off on decisions until the political landscape...2024-06-0424 minMultifamily Collective PodcastMultifamily Collective PodcastEllie Pearlman | Blue Lake Capital | MultifamilyCollectiveIn this episode, Mike interviews the insightful Ellie Perlman, a leading figure in the multifamily space. Ellie shares her expertise on market stability, investment strategies, and the future of real estate, offering valuable perspectives for both seasoned investors and newcomers. Ellie discusses the current market's unpredictability, the importance of understanding interest rates and rent growth, and how AI technology impacts real estate underwriting and asset management. She also emphasizes the significance of due diligence, structuring deals for success, and the advantages of multifamily investments. Ellie's journey from humble beginnings to becoming a multifamily real estate leader is truly inspiring. ...2024-05-2849 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingHow to Vet Multifamily Deals in 2024The market has entered a new cycle, and it’s very different from where we were even a year ago. How should you adjust your vetting process for multifamily real estate deals today? As the CEO of a multifamily firm, listen in as Ellie Perlman shares her expertise on how her team evaluates potential investments to ensure they align with their strategic goals.Key TakeawaysMarket Analysis:-How to understand local and sub-market conditions: what to research-Simple Google searches can provide valuable insights into market dynamics....2024-05-2820 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingMultifamily 2024 Cap Rates & Acquisition TrendsCurious about the behind-the-scenes cap rates and the real goings-on in the multifamily sector? This episode is tailor-made for you! Join Ellie Perlman, CEO of Blue Lake Capital, as she dives deep into the complexities and nuances of today's multifamily market in a must-listen podcast episode.Key Topics: Understanding Today's Multifamily Market: Ellie Perlman breaks down the dynamics of the current multifamily market, discussing cap rates, market compression, and investment strategies. Learn what's really happening behind the scenes and how market shifts affect investors and operators alike. Diving Deep into Acquisitions: Delve into the fascinating world...2024-05-1420 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingAddressing Uncertainty in Multifamily MarketsHow can you confidently invest in multifamily properties during uncertain times?Join host Ellie Perlman in this episode of "REady2Scale," as she uses her extensive real estate and investment management experience to share essential strategies for evaluating market, asset, and sponsor opportunities. Tune in for actionable insights that will enhance your investment decision-making.Key Takeaways: 1. Understanding Market Dynamics: Learn how to assess markets based on population trends, economic conditions, and tenant profiles to identify promising investment opportunities or potential risks.2. Conducting...2024-04-3023 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate Investing6 Steps for Navigating the Highs & Lows of Multifamily InvestingIn today’s must-listen episode, host Ellie Perlman tackles the pressing issues shaking the confidence of today’s real estate investors. Broadcasting from Los Angeles, Ellie draws on her extensive experience as the CEO of Blue Lake Capital to dissect the fears and concerns prevalent in the multifamily market. Join us as we delve into what's truly happening in the real estate sector and learn how to strategically maneuver through these challenging, yet opportune, times.Key Takeaways:1. Market Trends and Rent Dynamics:Understanding shifts in rent increases, with...2024-04-1625 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingHow to Capitalize in a Shifting Multifamily MarketWelcome to Season 7 of REady2Scale! To kick off the season, we are beginning with a timely and special series on multifamily syndication in the current year, where we dive deep into the dynamics of a transforming market. In this solo episode, Ellie Perlman, CEO of Blue Lake Capital, provides a comprehensive analysis of the multifamily real estate sector amidst an uncertain economic climate. Here's what you stand to gain from tuning in:-Understanding the Multifamily Downturn: Ellie demystifies the current multifamily market landscape, explaining how it differs from the golden era...2024-04-0929 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingInvestor Alert: The Evolving Definition of Accredited InvestorsInvestor Alert: The Evolving Definition of Accredited InvestorsListen in this week as REady2Scale dives deep into the crucial discussions surrounding potential changes to the definition of an accredited investor, a topic that could significantly influence your investment opportunities and strategies. Whether you're an investor, a small business owner, or simply keen on understanding the financial landscape, this episode is packed with valuable insights that you won't want to miss.Here's what you'll learn:-Understand the Proposed Changes: Get a clear breakdown of the proposed adjustments to the accredited...2024-03-1333 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingThe Pains & Gains for Multifamily in 2024Welcome to another insightful episode of REady2Scale with your co-hosts Jeanette (Robinson) Friedrich, Ellie Perlman, and Ryan Rasieleski from the Blue Lake Capital team. This episode dives deep into the multifamily investment landscape for 2024, providing listeners with a balanced view of the challenges and opportunities that lie ahead. Here's what you can gain from tuning in:1. Key Insights from the NMHC Conference: Discover the latest trends and forecasts for multifamily investments shared at the National Multifamily Housing Council’s annual conference, including diverse perspectives on the market's direction in...2024-02-2449 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingAdapting to Change: Mastering Multifamily Investments in 2024In this engaging episode of "Ready to Scale," join host Jeannette Friedrich, Director of Investor Relations, along with CEO Ellie Perlman and Acquisitions Associate Ryan Rasieleski, as they dive into the multifamily real estate market of 2024. Listen along to gain insights into the resurgence of institutional investors, the importance of strategic adaptation in response to market dynamics, and predictions for the multifamily market in the coming year. Whether you're looking to refine your investment strategy or stay ahead in the multifamily sector, this episode offers valuable knowledge and expert perspectives. Key Highlights:2024-01-3139 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingNavigating Real Estate Funds: Strategies for Investors and Aspiring ManagersFunds have become increasingly popular, and there are several reasons why. As a passive real estate investor or aspiring fund manager, it's important to do your own due diligence and understand the different ways funds can be structured, how to evaluate the right one to align with, and the various factors that contribute to their success. This includes understanding market trends, fund performance metrics, and the management team's expertise. It's also crucial to recognize the importance of a fund's investment philosophy and how it aligns with your own investment goals and risk tolerance.In this insightful episode...2024-01-1030 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingEconomic Forecasts for 2024: Real Estate Strategies, Interest Rates & Consumer BehaviorWant to strategize your investment game for 2024? Dig into our latest podcast episode with Ellie, Jeannette, and Ryan where we unravel the multifaceted world of investments and the intricate dance between market dynamics and economic trends.Real estate, the centerpiece of multifamily investments, is currently undergoing an intriguing phase. While many anticipated distress deals in the market, the landscape is not overflowing with such opportunities. Family offices, recognized for their patient capital, are strategically preparing for potential investments with a focus on long-term returns.Economists anticipate the Fed to...2023-12-2043 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingTransforming Challenges into Triumphs: Entrepreneurial Insights with Ellie PerlmanJoin us this week with Ellie Perlman, CEO and founder of Blue Lake Capital, as she shares life lessons drawn from her remarkable journey in real estate. From humble beginnings to successful multifamily syndication, Ellie's story is one of resilience, adaptability, and family values. Explore the cyclical nature of real estate, the power of patience, and the profound significance of family.Discover how adversity can fuel growth, and gain insights into investing for impact, and inspiring future generations. Tune in for a dynamic discussion on embracing change, achieving balance, and finding true happiness beyond financial achievements.2023-08-1617 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingRefinancing Revolution: How $1.2 Trillion of Loans Will Shape the Multifamily Market with Ellie PerlmanWhat will the impact be for multifamily investors with the upcoming trillion dollars of loans eligible for refinancing in 2025? Listen in as Blue Lake’s CEO, Ellie Perlman, dives headfirst into the potential impact for real estate investors.Uncover the interplay between record-low interest rates and the ever-growing demand for multifamily housing in this new episode which draws from National Multifamily Housing Council to reveal the truth about the $2.7 trillion in multifamily assets that are primed for refinancing, with $1.2 trillion set to be refinanced by 2025.In this episode, you’ll l...2023-07-1915 minThe Dealmakers’ Edge with A.Y. StraussThe Dealmakers’ Edge with A.Y. StraussWriting Your Story in Real Estate with Ellie Perlman, Founder, Blue Lake Capital GroupEllie Perlman is the founder of Blue Lake Capital Group, a private investment and management firm focused on multifamily real estate in the United States. Ellie draws from over fifteen years of experience across real estate investment, law, and property management. At current, Blue Lake Capital owns and manages over 3,300 multifamily units across the U.S. Ellie’s professional journey has been featured in Forbes, Yahoo! Finance, and Globe Street, among others. She is a frequent guest contributor to industry publications on the topic of real estate investment. Enjoy the show? Have a gue...2023-06-2831 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingState of the Market: Insights on Deal Volume, Loan Assumptions, and Seller Expectations with Ellie PerlmanIn this episode of the REady2Scale podcast, host Ellie Perlman provides valuable insights into the current state of the multifamily real estate market. As the owner and operator of Blue Lake Capital, a company specializing in value-add multifamily properties, Ellie shares her observations and experiences from the first six months of 2023.Ellie discusses the recent increase in deal volume in the acquisition sector, with many attractive loan assumptions available to buyers. Sellers have adjusted their expectations, leading to a rise in deal flow and a significant increase in Broker Opinion of Value (BOV...2023-06-2816 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingWhat You Need to Know About Investing in Today's Real Estate Markets with Ellie PerlmanWhen you invest in real estate, do you want to get in at the market top or at the bottom?Blue Lake Capital's CEO, Ellie Perlman, looks at the current environment and breaks down what you need to know to successfully invest in real estate today.The current market has been pretty difficult, but we know we're usually at or close to the bottom when the feeling is overly pessimistic & gloomy and everyone feels like real estate is a bad investment. That's why we think now is a great time to be actively reviewing deals.2023-04-2217 minRitter on Real EstateRitter on Real EstateHow To Build A Sustainable Real Estate Firm W/ Ellie PerlmanOn today's episode of Ritter On Real Estate, we chat with Ellie Perlman. Ellie is a real estate investor who owns multifamily properties across the U.S. Ellie is the Founder and CEO of Blue Lake Capital Group, a real estate investment firm specializing in multifamily acquisition and management. At Blue Lake Capital, Ellie helps investors grow their wealth by investing alongside her in large multifamily deals.Ellie started her career as a commercial real estate lawyer, leading real estate transactions for Israel’s largest real estate company. Later, she transitioned to a property manager role and is...2023-04-1941 minStreams to ImpactStreams to ImpactREIA 270 Ellie Perlman: Scaling at Speed: How to Grow Your Multifamily Syndication QuicklyWe'd love to hear from you. What are your thoughts and questions?The founder of Blue Lake Capital, Ellie Perlman, with a diverse and international background to be envied, has over a decade of experience in real estate investment, law, and property management. Under Ellie's leadership, Blue Lake Capital, owns and manages over 3,350 multifamily units across the U.S., worth over $750M.Main Points:How to Dream BOLDLY and Execute On ItMaintaining a Strong MindsetCreative Tax StrategiesRaising Capital - QuicklyHow to Analyze DealsBuilding and Scaling a BusinessSourcing Off-Market DealsForcing AppreciationAutomating Business ProcessesDiversifying...2023-02-2727 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingChallenges Create Opportunities in Real EstateEllie Perlman, Blue Lake Capital's Founder & CEO, joins Jeannette Robinson to talk about the main challenges and opportunities that we're seeing in the market. Right here, right now.(For the video interview, visit: https://youtu.be/i4SeGbKXQfw) One thing that everyone is talking about is debt. That's one of the main challenges right now because Loan to Value has gone down significantly. In the past, you know, operators & real estate owners, specifically in multifamily could have found deals that we could have financed at 75 to 80%.Today it's very hard to find those...2023-02-0119 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingBlue Lake Capital's Top 3 Lessons from 2022Coming into 2022, the real estate markets were basically a continuation of 2021. Sellers got almost any price that they wanted with crazy terms and very high, nonrefundable hard money deposits.Then it switched almost overnight.In today's episode, Blue Lake Capital's Founder & CEO, Ellie Perlman, joins the show to officially hand the hosting reigns over to our Director of Investor Relations, Jeannette Robinson, and kickoff a new season.Jeannette & Ellie took the opportunity to review the lessons we learned in 2022; it was a very successful year at Blue Lake Capital, and we're taking the...2023-01-2518 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingGet in the Cash Flow Game With Krystle & KennyKrystle (Moore) Simpson and Kenny Simpson are a power couple with 30+ years of combined real estate experience. They’ve founded, owned, operated, and sold multiple companies (including a property management business with 1000+ doors and one financing company).They grew their personal portfolio from $35k to multiple millions and have rehabbed hundreds of units in the process. Amidst it all, they are personal development junkies who love to stay fit and spend time with their two daughters, Harlo and Harper.On this episode of Ready2Scale, they share some of their valuable experience and ad...2022-11-2339 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingReal Estate Investing With Ellie PerlmanBlue Lake Capital's CEO, Ellie Perlman, gives an inside look at what we're seeing in multifamily real estate markets today.This episode includes:How we're handling interest rates, underwriting and creative deal structures in today's environment. Ellie also took a number of questions from viewers and discussed our newest acquisition.Invest With Blue Lake CapitalIf you are interested in learning more about passively investing in multifamily properties, click here to schedule a call with the Blue Lake Capital Team or contact us at info...2022-11-1641 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingAre We In A Recession?While we don't have definitive acknowledgement that the economy has entered a recession, there's no doubt that rising interest rates and quantitative tightening are top of mind for investors everywhere.Ellie Perlman provides her perspective on the current conditions. What does it all mean for real estate investors and how should you ride out the short term challenges?Key Takeaway:The key during a potential recession is to stay disciplined. Stick to the investment principles that you've built your long term strategy on. Whether or not we're in a recession...2022-09-2113 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingSpecial Edition: Who are you, Ellie Perlman?In celebration of our 260th episode of REady2Scale, we thought it would be important to remember and reflect on how it all started with the bold efforts of our Founder, Ellie Perlman. While you may be somewhat familiar with her story, it’s much more impactful to hear it in her own words. Listen in to learn the powerful story of why establishing Blue Lake Capital was so personal to her, and how creating a real estate investing empire really can transform lives for anyone that applies themselves to it.Key Takeaway:2022-08-241h 11REady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingState of the Market, August 2022 with Ellie PerlmanEllie Perlman is back this week with a special episode to update you on the current State of the Market in multifamily investing. Listen in to learn what changes have swiftly taken place within the industry, what the potential implications and impacts are to everything from deal flow to returns, and why you can still seize this season for continued investment opportunities with confidence!Key Takeaway:While the multifamily market is shifting along with the rest of the economy, there are still good deals to be found and money...2022-08-1010 minReal Estate Investor Goddesses PodcastReal Estate Investor Goddesses PodcastBest Real Estate Advice: Bringing Flexibility And Better Terms In The Market With Ellie PerlmanInvesting is difficult. Not everyone can buckle down and close deals, and score clients. But investing is also lucrative, and you can slowly build your portfolio and increase your assets. Get the best real estate advice in this episode of the Real Estate Investor Goddesses Podcast, host Monick Halm sits down with CEO of Blue Lake Capital, Ellie Perlman, about her current real estate ventures and shares some useful investing strategies based on experience. Tune in and learn about this episode.Love the show? Subscribe, rate, review, and share!Here’s How »2022-08-0326 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingHow to Sell Large Multifamily Properties for Profit with Veena Jetti & Ellie PerlmanSelling real estate assets seems like it might be easy, especially when you've heard stories about fix and flips or other smaller transactions. But what is it really like behind the scenes to sell very large multifamily assets, as in an entire apartment complex, in today's market? Listen in to this great discussion between Co-GPs Ellie Perlman and Veena Jetti on their most recent exit in one of the HOTTEST historical markets for multifamily real estate! Key Takeaway:Being successful in multifamily investing requires a professional and dedicated team...2022-05-1824 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingThe Real Deal in Operating Blue Lake Capital with Ellie Perlman and Jeannette RobinsonThe multifamily syndication business is tough. It takes hard work, dedication, and know-how to be successful at it! In this podcast, Director of Investor Relations Jeannette Robinson takes the reigns as host of Ready2Scale and interviews host and CEO of Blue Lake Capital, Ellie Perlman, to discuss the behind-the-scenes investment strategies that make Blue Lake Capital successful and her passion that drives it. Key TakeawayBuilding an extraordinary life is about far more than just building wealth. When you remember where you started, stick to your passions, and strive to learn a...2022-05-1136 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingBest Practices to Increase Multifamily Revenue with Nyal McDonough“We’re going to sell in perpetuity of a hundred dollars, right? That’s not always the case, because some things will bring up the value but generally, that’s what I’m hoping for. What I’m trying to do is figure out a way I can make an extra hundred dollars on a deal this month...” If you are a multifamily investor, you know that there is always room for improvement to maximize revenue. However, maximizing multifamily revenue can be a challenge. Listen in to a behind-the-scenes discussion with our CEO, Ellie Perlman, and Blue Lake C...2022-03-2328 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingBest Practices Often Overlooked by Passive Investors with Jeannette Robinson“That’s another thing I would definitely encourage investors to do is really analyze the performance, the past performance of the sponsor, as well as the current performance of their investment because it will be a very good indicator to you if you’re working with the right sponsor or not.” Whether you're a newer or well seasoned passive investor, the truth is that fundamental best practices apply at every stage of your investing journey; yet, often they're overlooked. Listen in to a behind the scenes discussion between our CEO, Ellie Perlman, and our own Director...2022-02-1625 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingInvest Like A Family Office - How the Big Guys View Real Estate InvestingIt's no secret that family offices have a lot of money to invest. In fact, many family offices are founded in real estate investing because they see the potential for steady cash flow, strong returns, tax benefits, and more. How do these big investors view today's real estate market? What are their strategies for finding good deals and making smart investments? Listen to this episode of Ready2Scale with host Ellie Perlman, CEO of Blue Lake Capital, and find out!Key Takeaway:Building wealth doesn't have to be exclusive to the "big guys". By learning f...2022-01-2612 minREady2Scale - Real Estate InvestingREady2Scale - Real Estate InvestingHow we Use Data to Make Investing DecisionsAny deal can be made to look good, but how do you know if it really is? Listen in to learn all about the power of data when assessing your next investment option. What data matters most and how can you shake out the truth of a potential investment by analyzing it? Listen in for pro tips from Blue Lake Capital's CEO, Ellie Perlman, as she explains three critical data points to take into consideration before you invest in your next deal!Key Takeaway:Analyzing the right data points can help identify...2021-12-2915 minThe Lead Sponsor - Real Estate Investing Through Syndications and FundsThe Lead Sponsor - Real Estate Investing Through Syndications and FundsThe Mindset That Leads to Massive Success - with Ellie Perlman| TLS126Ellie Perlman is the founder of Blue Lake Capital and has over 10 years of experience in real estate investment, law, and property management. Ellie started her career in Israel as a commercial real estate lawyer, leading commercial real estate transactions for Israel’s largest development company. Later, as a property manager for one of Israel's most prominent oil and gas companies, she oversaw properties worth over $100M.Ellie leads Blue Lake, which owns and manages multifamily properties across the U.S. She oversees the acquisitions and asset management of the company's portfolio.She is a Fo...2021-10-1832 min