Shows
Email's Not Dead from Sinch MailgunS6 Ep 07 – The best and worst of 2025 and what we’re excited about in 2026.“Closing time, open all the doors and let you out into the world.” No, but for real we’re wrapping up the season, putting up the storm windows, holidays and long PTO are coming. We’ll be back in 2026 but before we board up the windows for the winter we wanted to recap everything that's happened this year in the email industry. Alison Gootee stopped by our studio because she's been keeping a list so let's recap and we’ll see you in 2026! Email’s Not Dead is a podcast about how we communicate with each other and the broader world thr...
2025-11-1443 minEmail's Not Dead from Sinch MailgunS6 Ep 06 – Zunes, Beans and Black Friday Cyber Monday things. With Mike Auldredge of Customer.ioIt’s been a long time coming for this interview to happen. The courteous and hilarious and Zunes biggest fan Mike Auldredge of Customer.io joined us with his friend and our now coworker Alison Gootee to brief you on what you should and shouldn't do for your Black Friday Cyber Monday prep. Yes, were talking about this in September because you need to get ready before its too late so we’ve got those tips for you! Learn how to prep for the reason for the season and how Alison loves to spoil her dad with Bush’s Beans...
2025-09-1034 minEmail's Not Dead from Sinch MailgunS6 Ep 05 – The BIMI Group, how they’re here to help with Matthew VernhoutT-Bird put a call out to the BIMI group to find out more about the amazing work they're doing to guide users on how to set up BIMI authentication for their brands. When low and behold we find out our friend Matthew Vernhout is actually the Communications Chair over at the BIMI Group. Of course we had to bring him back in and find out how this supergroup of email service providers are trying to make sure you receive legitimate email. Resources: https://bimigroup.orghttps://bimiradar.com Email’s Not Dead is a pod...
2025-08-1441 min
Email Swipes | Email marketing teardowns for SaaS brandsREPLAY: How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience (with Megan Boshuyzen) | Coding QuizzesShownotes:♻️ This is a replay episode originally aired on July 3, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️When your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you’re Megan Boshuyzen, you develop a dozen interactive April Fool’s Day emails that deliver a perfectly craf...
2025-08-1327 minEmail's Not Dead from Sinch MailgunS6 Ep 04 - The gang hosted Inbox Expo 2025The Email’s Not Dead gang got invited to host Inbox Expo 2025 out in Austin, TX for a few days. We got to see a ton of our email geek friends along with some new ones. We give you an overview of what other deliverability professionals are learning about this year along with finishing out the year in the inbox. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it...
2025-06-2343 minEmail's Not Dead from Sinch MailgunS6 Ep 03 – How long does it take to make an email campaign with Mike and Justine from Really Good EmailsYou’ve heard of them before and they’ve definitely got the knowledge. Mike Nelson, Co-Founder of Really Good Emails and Justine Jordan, Email Enthusiast at Really Good Emails brought us their findings from their yearly survey on how long email marketeing teams take to craft a campaign. The results are fascinating and we’re excited they sharing what they’ve learned. Big thanks to the Really Good Email’s team! Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if w...
2025-05-0236 minEmail's Not Dead from Sinch MailgunS6 Ep 02 - Prepping for EAA with Megan BoshuyzenMegan Boshuyzen is back and with some critical updates in the email accessibility realm. She’s got a ton of tips on how you can optimize your email campaigns to be accessible ready for the new EAA (European Accessibility Act) that is going to roll out this June 28th. Listen up as she shares resources and how you can prepare for this new regulation. Learn how you can grow your audience even more by making your email campaigns accessible for all. Email’s Not Dead is a podcast about how we communicate with each other and the broade...
2025-04-1739 minEmail's Not Dead from Sinch MailgunS6 Ep 01 - How to make DMARC easier with Brian Westnedge of Red SiftFriend of the podcast and friend of Mailgun, Brian Westnedge of Red Sift stopped by to talk about how Mailgun and Red Sift want to make DMARC adoption easy as possible for Mailgun users and why DMARC authentication is needed in your email strategy. Peter Trinder from Mailgun joined us as well to let us know what went into this process and what to expect. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we...
2025-03-2034 minEmail's Not Dead from Sinch MailgunS5 Ep 07 - Take that, rewind it back - Season Recap and Email Camp MessageManiaIn the season finale of Email's Not Dead, hosts Eric and Jonathan recap the key insights from Season 5 and look ahead to the future of email. They revisit important discussions on DMARC implementation, Google and Yahoo's new sender requirements, and email marketing best practices. The hosts emphasize the importance of proactive email authentication and list hygiene while previewing upcoming industry changes. They also tease the upcoming Email Camp event, where they'll dive deeper into these topics with industry experts. This episode serves as both a reflection on recent developments in the email world and a glimpse into what's next...
2024-09-1727 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience (with Megan Boshuyzen) | Coding QuizzesWhen your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you’re Megan Boshuyzen, you develop a dozen interactive April Fool’s Day emails that deliver a perfectly crafted, Buzzfeed-style user experience.About our guestMegan Boshuyzen is the award-winning Senior Email Developer at Sinch Email, overseeing email development for Sinch Mailgun, Sinch Mailjet, and Sinch Email on Acid. She also leads Email on Acid’s monthly “Notes from the Dev” show, helping to advance...
2024-07-0327 minEmail's Not Dead from Sinch MailgunS5 Ep 06 - What is M3AAWG and how can you get involved?On this latest episode of Email’s Not Dead, the M3AAWG organization stopped by along with their Brand SIG committee and board of directors to talk about all the amazing work they’ve accomplished. They’ve just celebrated their 20 year anniversary and they’re committed to making the internet a safer place. Learn more about the Messaging Malware Mobile Anti-Abuse Working Group and if you're in the omni-channel communication space why you need to become a member. Our guests for this episode are Mariska Calabrese, Sharon Kent, Melinda Plemel and Aref Zahed.
Email’s Not Dead...
2024-06-2624 minEmail's Not Dead from Sinch MailgunS5 Ep 05 – How we got into email and how to keep it diverse with Jay Oram of ActionRocketIf you’re a part of the email community, you know for a fact that it's a very diverse group of people. That’s why on this episode we wanted to sit down and ask everyone to share a bit of their backgrounds and how we all landed in email. Chances are you literally fell into this career and now you love it. Join our friends Jay Oram, Head of Dev at ActionRocket with our own Megan Boshuyzen, Sr. Email Developer from Sinch Email on Acid, and listen to this tell all episode of how we ended up in emai...
2024-05-1436 minEmail's Not Dead from Sinch MailgunS5 Ep 04 - The DMARC side of the Yoogle update with Ash Morin of dmarcianContinuing with you on this journey of the Yahoo and Google email authentication update, a familiar friend stopped by to explain to us the DMARC side of this whole update and how it affects you. Ash Morin, Director of Deployment at dmarcian joined us to give an overview of what he’s seen and what he predicts with the new email authentication standards update from Yahoo and Google. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we do...
2024-02-1535 minEmail's Not Dead from Sinch MailgunS5 Ep 03 - Chad S. White of the Oracle Digital Experience Agency is back. The email marketing side of the Yoogle update along with whats new in his book!Yay we got Chad S. White back in our virtual studio and its always a joy to have him. We learn about the new 4th edition of his book Email Marketing Rules. We’re such super fans Nick Schafer our Sr. Manager of Deliverability joined in to also hear Chad’s email marketing views on the Yahoo and Google email authentication update we talked about last time with Marcel Becker of Yahoo. Check out resource links at mailgun.com/resources/podcasts to follow along with some of the referred documents. Happy sending!
Email’s Not Dead is a...
2024-01-3041 minEmail's Not Dead from Sinch MailgunS5 Ep 02 - The big email standards update from Yahoo and Gmail with Marcel Becker of Yahoo.In fall of 2023 Yahoo and Google made a major announcement requiring all bulk email senders to enable email authentication standards to prevent bad actors from continuing to send spam. Why did Yahoo want to create a new standardization? We sat down with Marcel Becker who made the announcement on behalf of Yahoo and had a very good philosophical conversation. Don’t miss this!
Resources:
https://senders.yahooinc.com/
https://blog.postmaster.yahooinc.com/
https://www.mailgun.com/blog/deliverability/gmail-and-yahoo-inbox-updates-2024/
2024-01-0433 minEmail's Not Dead from Sinch MailgunS5 Ep 01 - The current state of email deliverability in 2023 with Alison Gootee of BrazeEmail’s Not Dead is back and the first person we wanted to talk to is Alison Gootee because she’s one of the funniest people we’ve ever met. We chatted about the previously released state of email deliverability report, why we want our senders to use best practices and why JNCO jeans are suddenly back from the late 90s. Plug in, grab your walkman and join us for the season opener of Email’s Not Dead.
Resources: https://www.mailgun.com/resources/research/state-of-deliverability-2023/
2023-12-1439 min
Humans of Martech83: Kate Nowrouzi: Mailgun's VP of Deliverability on email subdomain strategies and inbox placement toolsWhat’s up everyone, today we’re joined by Kate Nowrouzi, VP of Deliverability at Mailgun by Sinch.Summary: Kate brilliantly dissected the complex realm of email marketing, highlighting the critical need for strategic decision-making and a meticulous, step-by-step approach to restore domain reputation. Drawing upon her unique shift from fighting spam to aiding marketers, she illuminated the nuanced layers of email deliverability. Reinforcing the superiority of genuine engagement over manufactured interactions, Kate underlined the importance of understanding audience needs, continuously refining strategies, and valuing quality over quantity. She also acknowledged the transformative potential of new technologies like...
2023-08-0842 min
I'm Not Selling You AnythingJosh Odom (Product Leader, SINCH)Welcome back to INSYA, the only podcast in tech that isn’t boring! Today we’ve got Josh Odom, former CTO at Mailgun, an email delivery service that helps you send, receive and track emails. If there’s anyone qualified to talk about how to get your messages in the inbox its him. Stick around and listen to his superhero origin story, the things that make him a weirdo, and of course, how to get your email across the void and in front of your prospects. Grab a shovel bc we’re digging in!
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🍾 Our MAGNUM-LEVE...
2023-07-1320 minEmail's Not Dead from Sinch MailgunS4 Ep 07 – ChatGPT, deliverability, email marketing and everything all at once with Guilda Hilaire and Naomi West.It’s the finale of season 4. We’ve been trying to get these amazing leaders of email onto this final episode and y’all we did it! Guilda Hilaire from Salesforce and Naomi West of Parcel.io got to sit down with us and talk about that notorious AI tool that’s on every email marketer and deliverability specialist mind lately. How do we feel about it? Where does it fit into email marketing and deliverability practices? Is it easy or lazy to use this tool? Find out on the season finale of Email’s Not Dead.
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2023-05-2536 min
Email's Not Dead from Sinch MailgunS4 Ep 06 - The BIG deliverability episode with Brad Gurley of MessageGears and Nick Schafer of MailgunWe got two of the biggest names in deliverability and we had to bend their ears on all deliverability topics in the last 6 months. There's a lot going on right now in the deliverability world such as Spamhaus evolving to better serve their users, how people classify types of bounces and what is truly the best way to protect your email reputation. This is why you really need to listen to this episode because this is the BIG deliverability episode.
Email’s Not Dead is a podcast about how we communicate with each other and the broader wo...
2023-03-1434 minEmail's Not Dead from Sinch MailgunS4 Ep 05 – Updates on BIMI with Brian Westnedge of RedsiftThis episode is an update on BIMI and who better to have on the show than Redsifts Brian Westnedge. He updates us on what's happened with BIMI since we first spoke about it in 2019 with Matt Vernhout and how bad actors are starting to work around BIMI and what you can do about it to prevent spoofing of your brand. Enjoy!
Resources from this episode:
bimiradar.com
bimigroup.org
Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead...
2023-02-1043 minEmail's Not Dead from Sinch MailgunS4 Ep 04 - Email innovation and collaboration with Kelly Haggard of SynchronyWe’re happy to be back in 2023 and ready to continue the season. We met Kelly Haggard last summer at ANA's Email Evolution conference and knew we had to get her on the show. She's working on an integration between Synchrony and Movable Ink and is leading email innovation on her team. Hear how they’re utilizing send time optimization for their new integration and what it takes to keep your team informed on email best practices.
Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern techno...
2023-01-1230 minEmail's Not Dead from Sinch MailgunS4 Ep 03 – Email data and oops pancakes 🥞 with LB Blair of Platonic IdealMeet LB Blair founder of Platonic Ideal. LB has been in the industry for years and combines her love of data and her passion for email all in one. LB has some hot takes on why data needs to be utilized in your email program and how to correctly use it. Sit back and hang out with Email’s Not Dead.
Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think ab...
2022-11-2938 minEmail's Not Dead from Sinch MailgunS4 Ep 02 – Keeping it real and transparent with Matt Stith of SpamhausIf you’re in the email industry you know Spamhaus. Well, luckily we’ve worked with Matt Stith of Spamhaus and were bringing him to your ears. Hear about the transparency Spamhaus is trying to bring to the community and know that they’re super cool. Enjoy!
Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come bac...
2022-11-0733 min
Email's Not Dead from Sinch MailgunS4 Ep 01 - Silver linings in Omnichannel Marketing with Chad WhiteWhen we started this podcast we never intended to meet our email heroes. Well, it happened anyway. During this past summer, Email’s Not Dead attended some conferences and got to make new friends and we met the Mick Jagger of email marketing, Chad S. White. You may have heard of him from his book, Email Marketing Rules, out now on Amazon. He had some hot takes on the one-year anniversary of Apple's MPP and the future of omnichannel marketing and communication.
Email’s Not Dead is a podcast about how we communicate with each other and...
2022-10-2539 min
Email's Not Dead from Sinch MailgunS3 Ep 07 - When email goes wrong with Laura Atkins of Word to the WiseIt’s the season finale and we’re excited to bring you the theme of this episode, when email goes wrong with Laura Atkins. She has over 30 years of experience fighting spam and collaborating with large enterprises to enable them to become better senders. Listen in for a fun-filled episode as we cap off season 3. We’ll see you soon for season 4.
2022-03-1638 minEmail's Not Dead from Sinch MailgunS3 Ep 06 - Insights from an email marketer and email developer with Megan Boshuyzen and Julia RitterWe sat down with fellow Mailgun employees, Megan Boshuyzen, email developer, and Julia Ritter, email marketer as they just returned from UNSPAM, an email conference created by Really Good Emails (listen to our episode with CEO Matthew Smith). Find out everything they learned from upcoming 2022 email trends to why the quality of your email content matters. We hope you enjoy this one and we may see you out and about at your next email conference.
2022-02-1732 minEmail's Not Dead from Sinch MailgunS3 Ep 05 - Implementing DMARC with Ash from DmarcianIf you remember in Season 2 we had our friend Ash Morin from Dmarcian on the show to talk about spoofing, phishing, and his love of DMARC. Well, now he's back to cover what it takes to implement DMARC. Learn from the best in the business on what it takes to implement DMARC into your email strategy. Featuring Kate Nowrouzi, VP of Deliverability at Pathwire.
Resources for this episode:
https://www.mailgun.com/blog/email-authentication-your-id-card-sending/
https://dmarcian.com/deployment-services/
https://dmarcian.com/dmarc-deployment-checklist/
https://dmarcian.com/start-dmarc/
https://dmarcian.com/video-dmarc-deployment-process/
2022-01-3130 minEmail's Not Dead from Sinch MailgunS3 Ep 04 - The Inbox Insights 2022 guide with Jenna from Ascend2We've got a gift for you and you can download it from the Mailjet blog over at mailjet.com/blog. We just released our Inbox Insights 2022 report with the help of our friend Jenna Balegno from Ascend2. We invited her out to dive into why this report will benefit your email strategy and what to expect in email in 2022.
Download the report at mailjet.com/blog/guide/inbox-insights-2022/
2022-01-1226 minEmail's Not Dead from Sinch MailgunS3 Ep 03 - Matthew Smith of Really Good Emails wuz here!We’re big fans, I mean really big fans of Really Good Emails. Such big fans that we had to get CEO and Co-Founder Matthew Smith on the show and wanted to know the history and future of Really Good Emails. Enjoy tidbits on Yoda, the love of buying musical instruments online, and of course…email.
Learn more about Really Good Emails at reallygoodemails.com.
2021-12-1536 minEmail's Not Dead from Sinch MailgunS3 Ep 02 - Email changes in 2021With growth comes changes. Some changes are good and some changes are bad. That's why Jonathan and Eric bring you a recap of what changed in the email landscape in 2021. From how email volumes are changing for businesses to covid related email traffic in the last two years. Plug in your headphones and join us for this episode of Email’s Not Dead.
2021-11-3024 min
Email's Not Dead from Sinch MailgunS3 Ep 01 - Don't panic, it's just the Apple Privacy PolicyWelcome back to Season 3 of Email's Not Dead with your hosts Jonathan Torres and Eric Trinidad. A lot has happened since season 2 and we're here to let you know it's going to be okay! Don't panic! It's just the Apple Privacy Policy update. We're covering what we've seen since the update has been released, how opens fit into your email strategy, and what to expect in the future from the Apple Privacy Policy update. Tune in with your ear buddies at Email's Not Dead.
2021-11-1221 minEmail's Not Dead from Sinch MailgunS2 Ep 07 - Spoofing, phishing and for the love of DMARC with Ash Morin of Dmarcian.We're wrapping up this wild ride of a year and season by clearing the air on phishing and spoofing with Ash Morin, Senior Deployment Manager of Dmarcian. We cover why spoofing is so scary and why you need to love DMARC. Join your favorite email buds Jonathan and Eric and our VP of Deliverability, Kate Nowrouzi for the season finale of Email's Not Dead.
dmarcian.com
mailgun.com/blog
2020-11-1232 minEmail's Not Dead from Sinch MailgunS2 Ep 06 - Tales of Terror from the Email Void - The Warm UpHere's a tale for you to sink your fangs into. The holidays are approaching extremely fast *gasp*. Which is why you need to start your warm up for your domain and IPs. But do you start with your domain warm up or IP warm up first? Jonathan and Eric settle the score in this special edition Email's Not Dead LIVE podcast episode and webinar. Our producer Thomas Knierien also showed up as Jason Voorhees to help answer questions. Happy Halloween!
2020-10-2929 minEmail's Not Dead from Sinch MailgunS2 Ep 05 - We just got back from Email Camp 2020.Eric and Jonathan are back with a brand new episode of Email’s Not Dead to recap the all-new Email Camp 2020 presented by Mailgun and Mailjet. Featuring Email Camp Head Counselor and Mailgun Marketing Specialist, Thomas Knierien who gives a brief overview and what's in store for the future.
Go to youtube, look up a looping campfire video, maybe heat up some hot chocolate and put some camp clothes and listen to this recap.
Learn more about Email Camp 2020 at https://try.mailgun.com/email-camp
Visit us at www.mailgun.com.
2020-10-0124 minEmail's Not Dead from Sinch MailgunS2 Ep 04 - Applying the sending funnel in our current climate.Things have become a little weird around the world and we brought in our expert Kate Nowrouzi, VP of Deliverability to preach the good word on applying the sending funnel to your email. Even in these trying times, applying the sending funnel to your email strategy is critical to ensure that you land in the inbox. Learn what happened from the backend of email when everyone sends the same content at the same time. Sit down with Jonathan and Eric as sending in the real world, gets real.
Check out Kate's blog post on do’s and don...
2020-04-1631 minEmail's Not Dead from Sinch MailgunS2 Ep 03 - The Developer Episode or The DevisodeIn this episode, we decided to bring in a mad man. No, we actually brought in one of our lead developers, Alan Erwin. He’s on our deliverability tools team and we wanted to ask him what made him tick, so we did. Tune into this week’s episode with Jonathan and Eric to remind you, Emails Not Dead.
2020-03-0928 minEmail's Not Dead from Sinch MailgunS2 Ep 02 - Sending emails at the right time with Send Time OptimizationWait wait, we have more. In this episode, Mailgun’s Product Manager, Chris Farmer brings you up to speed on how you can send your emails at the right time with, Send Time Optimization. Is it better to send in the late morning, early afternoon or early evening? Tune in now!
2020-02-1218 minEmail's Not Dead from Sinch MailgunS2 Ep 01 - Introducing Inbox PlacementA new year means a new season of Mailgun's Email's Not Dead. We have Jorge Miramontes our Product Manager introducing our newest tool, Inbox Placement. Tune in with Jonathan and Eric in 2020 to remember, Email's Not Dead!
2020-01-2218 minEmail's Not Dead from Sinch MailgunEpisode 07 Season Finale - Complaints and UnsubscribesCan you still be friends with your customers after an unsubscribe? Learn why it's best to have organic email addresses and different options for your unsubscribes with Jon and Eric in the season finale of Email’s Not Dead.
2019-08-1525 minEmail's Not Dead from Sinch MailgunEpisode 06 - Sunset Policy and TrackingSometimes you need to clean house, including your sending habits. That's what we're talking about in this week's Email’s Not Dead – Sunset Policies. How does tracking tie in with engagement? When should you say goodbye to unengaged email addresses in your mailing list in order to maintain your sending reputation? Join Jonathan and Eric as we start wrapping up season one.
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2019-08-0118 minEmail's Not Dead from Sinch MailgunEpisode 05 - Sending a more relevant message with omnichannel communicationOmnichannel marketing and email, how does it all fit in? Jonathan and Eric sat down with co-founder and CEO of Omnisend, Rytis Lauris to talk about transactional and marketing messages leading into 2020, and how you need to look towards other types of email communication to better reach your customers. Learn how it trickles down and it’s all about the engagement in our latest episode.
2019-07-1826 minEmail's Not Dead from Sinch MailgunEpisode 04 - Combatting Email Fraud & Building Your Brand with BIMILast time, Nick Schafer showed up to predict the future of spam. Now we’re bringing in 250ok’s Director of Privacy, Matthew Vernhout, to talk shop about Brand Indicators for Message Identification (aka BIMI). Learn how to gain more trust with your recipients, get higher engagement and ensure greater security.
2019-06-2839 minEmail's Not Dead from Sinch MailgunEpisode 03 - Where we're going, we don't need Spam.We're looking to the future, so we brought in Mailgun’s Nostradamus (aka our in-house deliverability engineer Nick Schafer). He brings a ton of insight on what the future of spam holds especially the concept of no authentication, no entry, and DMARC. Let's hope for hoverboards, hover cars and one day — no spam!
Email Best Practices
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2019-06-1929 minEmail's Not Dead from Sinch MailgunEpisode 02 - NOW that’s what I call spamAs email spam became more widely spread in the early 2000s, policy makers started fighting back. In this episode, we’re covering the introduction of CAN-SPAM Act, terrible compilation albums of the decade’s pop hits, and the big privacy changes brought on by GDPR.
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James Veitch Ted Talk
2019-06-0424 min
Email's Not Dead from Sinch MailgunEpisode 01 - The History of SpamEmail isn't back from the grave; it was never in there in the first place. Jonathan and Eric are here to bring you the history of spam, spam, spam. Who coined it, when the first spam message occurred, and how it makes us feel.
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2019-05-1615 min