Shows
Freelance Business Unlocked#78: The 4 Ingredients of E-Mails that Bring in Sales – Eman IsmailIf you think email marketing is just for big brands with massive lists, think again. In this episode, I’m joined by Eman Ismail—email strategist, copywriter, and founder of Eman Copy Co.—who’s on a mission to help freelancers and small business owners use email to grow profitable, sustainable businesses.Eman shares her journey from being unexpectedly laid off to building a thriving freelance business—and how email played a key role in making that possible. We dive into why email is still one of the most powerful marketing tools, how freelancers can use it to buil...2025-05-0659 min
Mistakes That Made MeFalling prey to new ideas with Caroline & Jason Zook [OBG]This might be my favourite episode of Mistakes That Made Me 😍 (An oldie but goodie!)Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses.After more than a decade of online entrepreneurship, they found that constantly creating and launching new ideas is exhausting. They figured there had to be another way.In this episode of Mistak...2025-05-061h 29Mistakes That Made Me32 of my favourite things (for my 32nd birthday 🥳) [OBG]It's my (33rd) birthday week! So, I'm re-sharing the super popular birthday episode I published last year for my 32nd birthday. (An oldie but goodie!)Tune in to hear me share 32 of my favourite (business and personal) things... from business hires, podcasts, software/tools to mentors to TV shows and more as I celebrate another trip around the sun 🎉Thanks for listening! Note: this episode was recorded in 2024.Loving the podcast?Support the show and leave a r...2025-04-221h 12Mistakes That Made MeThe challenge of growing your business slowly with Belinda Weaver (Extended interview)If you loved my first interview with Belinda Weaver back in 2022 (Going and Growing Too Slow), join us for this unedited extended interview (recorded in 2024) where we continue our conversation about growing your business slowly and intentionally.Links from this episode:Belinda WeaverHot Copy podcastGet The Email Rules: Eman's FREE 35-minute email classGet the transcript hereLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode...2025-04-0826 minMistakes That Made MeThe secret to engaging email newsletters with Eman Ismail & Liz Mosley on The Building Your Brand PodcastThis week, I'm on the Building Your Brand Podcast (hosted by Liz Mosley) discussing the ins and outs of email marketing.We explore how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice.I share my journey from generalist to email expert and offer valuable advice on finding your perfect email style (including how to use my nifty quiz!)We also cover repurposing content, making the most of email blocks, and growing your email l...2025-03-2554 min
Make More Money without Selling Your SoulEmail Gold: How to Create a Profitable Email Strategy with Eman IsmailEmail isn’t dead - It’s one of the most profitable marketing tools you have. In this episode, I sit down with Eman Ismail.Eman is the person to call when you want to make money from your emails. As the founder and Head Email Strategist at Eman Copy Co. Eman and her small team help you take your email list from “has potential” to highly profitable. Collectively, their strategy and copy have helped generate millions of dollars for clients. We talk about the biggest misconceptions about email marketing, how to write emails that actually...2025-03-1447 min
REPRESENTED with Annie Gichuru57. Building a 6 Figure Micro Agency Ft. Eman IsmailWhen was the last time you questioned whether the path you were on was truly yours?For Eman Ismail, that moment came when she found herself racing home from a corporate job, hoping her two-year-old son would still be awake. Night after night, she arrived to find him fast asleep on the couch, waiting for her. That moment of heartbreak became the catalyst for a radical shift: leaving behind traditional employment to build a business on her own terms.In this episode of Represented, Eman shares her journey from being a burnt-out communications...2025-03-091h 11Mistakes That Made MeMy February fail 😔 (And why I officially HATE VIP Days) with EmanI’m sharing my most recent failure: the challenge of trying to relaunch my signature course before my maternity leave.Want to know more about Design Your VIP Week? Get the details and join here >> http://emancopyco.com/vipweek The pop-up Slack community opens THIS Friday. See you inside? :) (Get the unedited transcript for this episode here)Loving the podcast?Support the show and leave a rating or review here: https://rat...2025-02-2516 minMistakes That Made MePrepping my business for maternity leave (while my email agency runs without me) with Eman & ZuriI’m almost 34 weeks pregnant 🤰🏽 So today I’m spilling all the details on how I’m prepping for an extended maternity leave while making sure my email agency keeps running smoothly without me.I’m also taking a trip down memory lane and sharing what I learned from my first maternity leave as a business owner (back in 2021) – what worked, what didn’t, and how those lessons shaped the plan I’m putting into action this time. I break down how I’ve set my finances, outlined my goals, and hired an inc...2025-02-1451 min
SEO for Established Entrepreneurs: The Basic BRepurposing Emails as SEO-Friendly Blogs w/ Eman Ismail📲 Text me! (Seriously—just click this)Eman Ismail is well-known for her work as email conversion strategist and copywriter. And this conversation demonstrates that! But… the main objective was to explore something she doesn’t feel strong in—SEO & blogging.I can’t thank Eman enough for joining me for this Hot Seat / Q+A style conversation! Her transparency opened up a great dialogue about exactly how we can come back to blogging after a bit of a hiatus, what steps to take to repurpose an email as a bl...2025-02-0735 minMistakes That Made Me[BTS] My latest lead generation experiment – building an interactive quiz with InteractI’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz. I share the process of creating the quiz, the strategy behind it, the outcomes, and the lessons learned. I talk about the benefits of using quizzes for email marketing, the user feedback I received, and future steps for further improving and marketing the quiz.Links from this episode:Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Start your free tria...2025-01-3137 minMistakes That Made MeMy 2024 Year in Review: Navigating perinatal depression, making 6 figures in revenue & building a business that runs without meIt's finally here! My recap for 2024 🎉 I share everything from major milestones and setbacks to important lessons I’ve learned. You’ll get an update on how my micro-agency building is going, and hear me talk about how I've tackled personal challenges like perinatal depression. PLUS I'm sharing my life and business goals for 2025.This episode is both a reflection on 2024 and a roadmap for what lies ahead.Enjoyyy!Get the transcript at emancopyco.com/podcastLi...2025-01-171h 32Mistakes That Made Me"Trusting coaches too much made me lose trust in myself" with Keenya KellyEver trusted a coach more than you trust yourself? Even when it comes to your own business, your own wants and needs, your own goals?We can relate!Today I’m chatting to Keenya Kelly – a video marketing and social media strategist and founder of Keenya Kelly LLC. Keenya shares how she regained her confidence and autonomy in business after losing self-trust when she invested heavily in high-ticket coaches.We talk about the importance of trusting yourself, the pitfalls of fe...2024-12-241h 00Mistakes That Made Me“Chasing a million-dollar business I didn’t want (and putting revenue before profit)” with Cindy WagmanIn this episode, I speak to Cindy Wagman – a consultant for nonprofit consultants – about shutting down her $650K a year agency to restart her solo business. Cindy shares how her vision of success changed over time and why she ultimately decided to close her thriving agency. She shares insights on defining personal success, making difficult decisions, and integrating values into business operations. Our convo highlights the importance of creating a life-centric business model and the challenges and rewards of staying true to your goals. 2024-12-131h 11
Building your BrandThe Secret to Engaging Email Newsletters with Eman IsmailTo sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding I sat down with returning guest Eman Ismail, the founder and head email strategist at emancopyco.com, to discuss the ins and outs of email marketing. We explored how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. Eman shared her inspiring journey from generalist to email expert and offered valuable advice on finding your perfect email style (including how to use her nifty quiz!) We a...2024-12-1152 min
The Smart Downloader - Latest Products Reviews & TipsEman Ismail – Design Your VIP Week – Free Download LIVE Masterclass CourseEman Ismail – Design Your VIP Week – Free Download LIVE Masterclass Course Get a 2.5-hour instant access online masterclass – you’ll find out how to design AND sell …
The post Eman Ismail – Design Your VIP Week – Free Download LIVE Masterclass Course appeared first on The Smart Downloader - Real Honest Reviews & Exclusive Bonuses For Download.
2024-12-0704 min
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own BossEman Ismail: How I Became a Highly Paid Service ProviderIn today’s guest episode, Eman Ismail shares her journey from earning £10-15 per hour to running a six-figure business as a highly paid email strategist and copywriter. She walks you through the five strategies that led to her charging a whole lot more and becoming a highly-paid and sought after service provider. This Week on the Get Paid Podcast: Why you should think about raising your rates frequently Strategically placing yourself in the “right rooms” online and offline The better your processes, the better your clients How to a...2024-12-051h 06Mistakes That Made Me[Answering your Qs] Some personal news, a peek inside my calendar, what I outsource/delegate, balancing business & motherhood, email strategy tips & moreTRIGGER WARNING: mention of pregnancy. In this episode, I'm answering your questions! I talk about time management, building effective systems for my micro-agency, tips for your email strategy, and more! And, if you're not following me anywhere else, I also share a big surprise. Find the transcript of this episode on my site, emancopyco.com/podcastLinks from this episode:Take my brand new email quiz and find out your perfect newsletter sty...2024-11-2655 min
The Art of Selling Online CoursesThe One Email Sequence Every Course Creator Needs - With Eman IsmailSend us a textIn this episode, Monica is joined by email marketing expert Eman Ismail to uncover the essential email sequence every course creator needs - the welcome email sequence. If you've been wondering how to turn subscribers into engaged students through email, this conversation is for you.Eman shares her proven framework for welcome sequences that build genuine connections and drive consistent sales. You'll learn practical strategies about email timing, segmentation, and how to craft messages that resonate with your audience.We dive into real examples of what works in email...2024-11-2543 min
Confessions with Jess and CindyThe Micro Agency Model: Freedom, Flexibility, and Family with Eman IsmailWhat does it take to build a micro-agency that scales without sacrificing flexibility? In this episode of Confessions, Cindy and Jess chat with conversion copywriter Eman Ismail, founder of Eman CopyCo, about her journey to creating a micro-agency. With experience working in the charity sector, Eman dives deep into her decision to transition from solo work to a micro-agency model that lets her balance big projects with a flexible lifestyle. They talk about the nuts and bolts of managing client work with a contractor team, fostering client trust, and scaling up with intention (no big, overwhelming teams here!). Eman...2024-11-2150 minMistakes That Made Me“Holding myself to neurotypical standards as a neurodivergent entrepreneur” with Martha Barnard-Rae(PSA: I’ve got a cold so excuse my voice!) 😆Martha Barnard-Rae is a TEDx speaker, copywriter, and the CEO of Word Candy. In this episode, we chat about Martha's late diagnosis of ADHD and autism, the challenges of running a business while being neurodivergent, and how she’s adapted the way she does business to suit her individual needs. Martha opens up about the systemic failings in recognising neurodivergence in women and girls, and the importance of building a business and life tailored to her own requirements. This...2024-11-121h 18
Truth, Lies and WorkLinkedIn’s Personal Touch, Gen-Z’s Job Exodus, and the Psychology of Facial Expressions. PLUS! Eman Ismail’s Hot Take on Email MarketingWelcome to another episode of Truth, Lies & Work, the award-winning psychology podcast on the HubSpot Podcast Network. Join hosts Leanne Elliott, chartered psychologist, and Al Elliott, business owner, as they break down the latest news and insights in the workplace, sharing practical advice to help you lead and work more effectively.In this week’s episode, we delve into the changing face of LinkedIn, the alarming trend of Gen-Z and Millennials planning to leave their jobs, and the psychology behind our facial expressions, followed by a Hot Take from email marketing expert Eman Ismail, wh...2024-11-0540 min
Kaffeen Espresso | Supercharged Agency New Business & MarketingNavigating 2024: Email Marketing Strategies, Business Shifts, and Overcoming Challenges with Eman IsmailSend us a textIn today’s episode of the Kaffeen Espresso podcast, Charlotte Ellis Maldari welcomes back Eman Ismail, email strategist and founder of Eman Copy Co. They discuss how businesses can navigate the changing landscape in 2024 and why email marketing is more important than ever.Top 5 Takeaways:1.Consistency is key: Send at least one email per week to keep your audience engaged.2.The sales cycle is longer: Clients need more time to make decisions in 2024—nurturing them over multiple touchpoints is essential.2024-11-041h 04Mistakes That Made Me[TEASER] My 3 favourite business tools (that you've never heard of) with EmanJoin the Mistakes That Made Me Private Membership for $1 now: https://www.emancopyco.com/membership-trialHead over to see ALL the tools I love: https://www.emancopyco.com/recommended-toolsAnd check out:Teachery Lifetime Plan: https://www.teachery.co/limited-time?a=T2ggAfDr - STILL AVAILABLEVideoAsk: www.videoask.com/ref/ktuwie11a9Senja: https://senja.io/?via=eman50Butter: https://butter.cello.so/OIHjpOvCEKAKit (formerly ConvertKit): https://www.teachery.co/limited-time?a=T2ggAfDrGet the transcript here2024-10-2222 minMistakes That Made Me[TEASER] How to figure out your pricing with Eman & Liz MoselyJoin me and MTMM guest Liz Mosely for a special episode where we talk about how we figure out pricing for our services.This interview was first published in the MTMM: Private Membership. If you're not in there, you're missing out ;)Join us inside the Private Membership for $1 here: https://emancopyco.com/membership-trialAfter your 7-day $1 trial, membership is just $11 a month. Cancel anytime.Get the transcript for this episode hereLoving the podcast?2024-10-0839 min
Inclusion and Marketing130. How to plan more inclusive business events with Eman IsmailWhen it comes to business events, particularly those where important and transformational relationships are formed, it's very common for them to not be inclusive -- particularly for people who, for whatever reason, don't engage in specific activities that are considered "norms" in these types of settings.A big part of inclusive marketing is challenging what is often considered to be "normal" in your quest to make more of the people you want to serve feel like they belong with you.In this episode, I sat down with Eman Ismail...2024-09-2643 minMistakes That Made Me“I didn't choose a niche for the first 5 years of my business”Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach. She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot.In this episode, we chat about the impact of niching, as well as why even smaller brands and businesses should make the effort to be inclusive in their marketing.00:00 Introduction05:02 Meet Sonia36:54 Sonia's mistake01:07:36 H...2024-09-241h 26Mistakes That Made Me“I let my fear of rejection hold me & my business back”. (Enter: The Rejection Challenge)In this episode, I’m speaking to Liz Mosley, a graphic designer and podcast host. We chat about Liz’s journey of overcoming the fear of rejection.Liz shares her unique strategy of seeking 100 rejections to build resilience, and why embracing rejection can be a growth catalyst. Listen for an inspiring conversation about transforming setbacks into growth and success.Links from the show:Liz Mosley’s website: https://www.lizmosley.net/ Liz Mosley on Instagram: https://www.instagram.com/lizmmosley A freebie...2024-09-111h 23Mistakes That Made MeBuilding my email (micro) agency 🥳 Come behind the scenes with me!It’s finally here! Eman Copy Co., the email micro-agency I’ve been building for six months, has finally launched. In this episode, I share the how, why, and who of it all, and I also dish on the total costs. You’ll get my thoughts on going from a solo entrepreneur to a team leader, the building process, the challenges, and what I hope to gain from it all.Check out the new emancopyco.com for more information on me, my team, and how to w...2024-08-301h 18
Freedom Found Podcast179. WMTD: Visibility, Niching, & Becoming A Sought-After 6-Figure Copywriter w/Eman IsmailEver wonder how the Top Copywriters you see actually became the revered experts we know and love? In my chat with the inspiring Eman Ismail, we unpack her journey from working at a local food charity to building a thriving email marketing business.
And with that, the key decisions, strategies, and approaches that made her successful, and those that didn’t. Eman and I dive into how she leveraged her copywriting skills to create impactful email funnels, how she’s launching a new iteration of her business as an agency and how mindset coaching transformed her approach to b...2024-08-2855 minMistakes That Made MeCelebrating 2 years of Mistakes That Made Me & what we've learned about mistakes along the way – with Eman & ZuriIt’s been two years since we launched Mistakes That Made Me! In this special anniversary episode, I’m celebrating this milestone with my podcast producer, Zuri Berry. We reflect on the journey, chat about our favorite episodes, and share what we’ve learned about mistakes after two years of interviewing extraordinary business owners.Find the transcript of this episode on my site, emancopyco.com/podcastLinks from this episode:Behind the scenes of Mistakes That Made Me: emancopyco.com/bts Mor...2024-08-1340 minMistakes That Made MeThis message will self-destruct in 7 daysOn 14.08.24, I'll delete this short message and it'll be off the podcast feed forever :)Get the Design Your VIP Week details here: https://bit.ly/3WTUVNqLoving the podcast?Join the podcast's private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power...2024-08-0704 minMistakes That Made Me[OLDIE BUT GOODIE] Seeking Internet Fame with Dielle CharonDielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes.But it took a lot of mindset work to give up chasing the glamour of internet fame and social media celebrity.In this episode, Dielle shares how her biggest mistake early on in her coaching business was comparing herself to other business coaches on...2024-07-301h 02Mistakes That Made Me[OLDIE BUT GOODIE] The Fear of Visibility with Jennifer OgunyemiHave you ever shied away from the spotlight, thinking that it might help your business rather than hurt it? Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities. My guest is Jennifer Ogunyemi, the founder of Sisters in Business, the largest organization in the UK dedicated to inspiring, connecting, and elevating Muslim women in business. Jennifer serves as a mentor to countless Muslim women. But before her...2024-07-1655 minMistakes That Made Me[OLDIE BUT GOODIE] Going and Growing Too Slow with Belinda WeaverHave you ever had a business idea that you sat on, then watched others take on and use? My guest is Belinda Weaver, the owner of Copywrite Matters, host of the Hot Copy podcast, and a coach and mentor to people like me in the industry. Belinda created the concept for a copywriting course and membership site to scale her business … and then sat on it. While she waited to perfect the site, other content creators jumped on the same idea and ran with it. That mistake led her to really think about her wor...2024-07-021h 00
Small Business PR3 Types of Money-Making Emails to Send with Eman IsmailYou know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of money making emails work for any industry niche, so tune in now to see how you can start sending emails easily and make more sales today!Here’s What We Cover In the Ep...2024-06-2430 minMistakes That Made MeOldie But Goodie Series ExplainedIt’s that time of year again: summer break. But I won’t leave you without something to look forward to. So in this episode, I walk you through a new (but old) series I’m launching to share the best of Mistakes That Made Me during the summer break. And I also reveal my most popular episodes ever. Check it out. Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode...2024-06-1811 minMistakes That Made Me"Ignoring my cash flow almost cost me my business" with Sandra BookerSandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode, she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owners.We also get into the difference between a virtual assistant and an online business manager, common hiring mistakes, and what to look out for when spending money on tools.2024-06-041h 35Mistakes That Made Me[TEASER] 3 Things I’d Do if I Were Starting My Business All Over AgainToday, I’m letting you listen in on my private membership’s most popular episode. If you love it, join the membership’s 7-day trial for just $1. Yes, $1!!Get the details and sign up for the trial here: https://emancopyco.com/membership-trial Offer ends on Tuesday 28th May.Hope to see you in there! :) Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS...2024-05-2126 minMistakes That Made Me“My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!)Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!)In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business.I talk about my own personal loss and Laura recounts her journey from viral music creation on social media to redefining her business approach after a critical injury.Together, we examine how tying your identity to...2024-05-071h 22
The Copywriter Club PodcastTCC Podcast #393: Becoming a Strategist (not Copywriter) with Eman IsmailWhat is the difference between showing up as a copywriter and showing up as a strategist? In the 393rd episode of The Copywriter Club Podcast, Kira and Rob talk with Eman Ismail about how she changed her title and the work she does to reflect a new and more satisfying role of "email strategist". Click the play button below, or scroll down for a full transcript.
Stuff to check out:
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob Marsh: When we coach the copywriters inside the copywriter think tank or in our group coaching groups—which by the...2024-04-301h 04Mistakes That Made Me32 of my favourite things (for my 32nd birthday 🥳)It’s (almost) my 32nd birthday! And to celebrate, I’m sharing 32 of my favourite (business and personal) things.Tune in to hear me share my favourite business hires, podcasts, software/tools, mentors, TV shows and more as I celebrate another trip around the sun 🎉Thanks for listening! Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts2024-04-231h 12Mistakes That Made MeHow to Do Email Successfully in 2024 with Eman & The Marketing MeetupWe talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right.Instead of our usual interview, I delve into the art and science of effective email marketing following recent deliverability updates from major email providers like Google and Yahoo.I share to ensure your emails continue to reach your subscribers' inboxes, and I give you the scoop on list cleaning, making unsubscribing easy, maximising subscriber engagement, nurturing subscribers, and sending targeted, relevant emails.I...2024-04-091h 09Mistakes That Made MeIdolising & Pedestalising Coaches & Mentors with Mai-kee TsangMai-kee Tsang – a Sustainable Visibility Mentor and Podcast Guesting Strategist – shares her biggest business mistake: pedestaling the leaders she’s learnt from.
In this interview, she talks about the dangers of idolising coaches, the importance of setting personal boundaries, and the negative effects of high-pressure coaching tactics.
Mai-kee also shares her personal transition from people-pleaser to trauma-conscious leadership coach, and how we can create healthy relationships and boundaries with the people we look to for guidance.
Thank you to our sponsor: (Mai-kee’s) Inside the Invi...2024-03-261h 46Mistakes That Made Me“My Scarcity Money Mindset Made Me a Bad Leader” with Gloria ChouGloria Chou is a small business PR coach whose scarcity money mindset (which was rooted in fear and generational trauma) made her a bad leader to her team.
We chat about her early challenges, some of the bad decisions she made, and how her "insatiable hunger" for more money impacted her health and marriage.
Gloria shares how investing in her team, focusing on personal growth, and fostering a positive remote work environment have revolutionised her approach to business.
Follow Gloria on Instagram @gloriachoupr
Find her online at gloriachoupr...2024-03-121h 15
The Content ByteSpecialising in email marketing with Eman IsmailThis week Rachel & Lynne are super excited to have Eman Ismail on the podcast. Eman is a specialist in email marketing, which is such a growth industry and she shares her tips, tricks and the story about how she ended up working in this niche. During our conversation, Eman talks about: What it takes to create a great email campaign Mistakes that business owners and copywriters often make when creating email campaigns How to not sound sales-y in your emails Using storytelling in emails to create more powerful and memorable campaigns Where she finds her clients 2024-03-101h 03Mistakes That Made MeHow I Became a Highly-Paid Service Provider (And How You Can Too) with EmanWhen I started my business in 2018, I was charging £15 an hour. Maybe even less. In just a few years, I've gone from cheap service provider to premium service provider.
In this episode, I walk you through the five strategies that enabled me to charge more and become a highly-paid service provider (so you can become one too!)
WANNA JOIN LIKE A BOSS?
Like a Boss (my 12-week live business programme for online service providers) is now open for enrollment!
T...2024-02-271h 04
Marketing Meetup PodcastWhat are the recent changes to email marketing, and how should you react? - Eman IsmailWhat are the recent changes to email marketing, and how should you react? - Eman Ismail2024-02-151h 02Mistakes That Made Me[TEASER] Behind the Scenes: Making the Podcast with Eman & ZuriThis episode is a little different.
I wanted to provide an in-depth look at the podcast, its creation, production, and evolution. And I’ve brought in some help!
I’m joined by the show’s podcast producer, Zuri Berry, who’s interviewing me about the different aspects of my podcasting journey — from creating the concept, to selecting guest, and scripting engaging discussions, and so much more.
I share my reflections on the first two seasons, my new partnership with HubSpot, how the podcast is going to c...2024-02-1340 minMistakes That Made MePutting All Your (Client) Eggs in One Basket with Steve FollandWhen Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business.
Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too!
In this conversation, Steve – also the host of the ‘Being Freelance' podcast – shares his entrepreneurial journey, how he diversified his skills and services, and what he learned from his biggest busi...2024-01-301h 45Mistakes That Made MeWant access to my BONUS podcast content? Here's how!Get exclusive access to Mistakes That Made Me (bite-sized) bonus content every week.
Bonus content like –
🔥 A Private Q&A Series with me, Eman
Submit your business questions to me. I'll do a deep dive into one question per episode so you can really get the most out of my answer.
🔥 Extended Guest Interviews
Get access to extended interviews with Mistakes That Made Me guests. Submit your questions before we record, and get a personal r...2024-01-1502 minMistakes That Made MeOverhiring (and Firing) with Jordan GillSelf-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme.
Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her Done in a Day programme – a programme that brought in 90% of her company’s revenue.
Find the transcript of this episode on my site, emancopyco.com/podcast
Links from this episode:
Jordan Gill on Ins...2024-01-151h 29Mistakes That Made MeBig News: We've joined the Hubspot Podcast Network!Big news! Mistakes That Made Me is officially part of the Hubspot Podcast Network. Tune into this short announcement to find out what this means for you!
The first interview of 2024 with Jordan Gill airs on 15th January. Save the date!Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power...2024-01-0902 minMistakes That Made MeMy 2023 End-of-Year Review (Spoiler: I Didn’t Hit My Revenue Goal)Hey You! It’s been a while. So let’s catch up.
In this episode, I walk you through my 2023 – which honestly was a bit of a challenge!
I missed my financial goals, I went through a client drought at one point, and I had some personal losses too.
I review the year, share my ups and downs, and give you behind-the-scenes access to my business. Then I look ahead to 2024 and share the goals I’ve set for myself.
Plus...2024-01-051h 43
A Podcast, By Kayleigh.30 - Eman Ismail on the power of email marketing for your business.In today's episode, we seriously geek out over email marketing. Here's the thing - in the makeup industry, we are seriously SLEEPING on email marketing! I had to get on the fabulous Eman Ismail, who is the queen of email marketing, to teach us all about copy, copywriting and how we can be utilising email marketing to book more! We discuss:
- The power of good copy and how we as makeup artists can fall into the "too professional" trap
- How powerful email marketing can be for your business
and how I...2023-11-2259 minMistakes That Made MeReflections on 5 Years in Business & 6 Figures in 4 MonthsIn my first ever solo episode, I’m celebrating my 5-year business anniversary and making 6 figures in the first 4 months of 2023!
I’m taking you behind-the-scenes of my business and sharing what’s been working, what’s not been working, and where things might be going.
So, listen and let me know what you think. Does this solo format work for you? I’d love to know.
Find the transcript of this episode on my site, emancopyco.com/podcast
Links from...2023-10-121h 16Mistakes That Made MeWe're a Multi Award-Winning Podcast!I have a very special announcement and a few thank yous.
Find the transcript of this episode on my site, emancopyco.com/podcast
Links from this episode:
ratethispodcast.com/mistakes
If you loved any episode of Mistakes That Made Me, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me @emancopyco.Loving the podcast?Support the show and leave a rating or review he...2023-10-1004 minMistakes That Made MeMy £1.2 MILLION case study. Hire me to work on YOUR businessHere are the links you’re looking for:
Want to hire me to work on your emails and/or launch? Fill in this enquiry form
Looking for my million pound case study? Read it here
Join my newsletter to get all my best content, including my FREE 35-minute email class: The Email Rules
Wanna check out my website? Here it is (Eman Copy Co.)
And this is for copywriters who want to learn with me...2023-08-2802 min
Podcasting with Zuri BerryPodcasting with Eman Ismail, host of Mistakes That Made MeThis episode is different. I wanted to talk with someone I’ve worked with who has had a successful podcast launch, who is podcasting to build their brand authority, and who is focused on storytelling, which is at the heart of everything that I do here at ZMC.So, naturally, I started talking with Eman Ismail. She is an expert copywriter and email strategist, and the host of Mistakes That Made Me, which I produce and edit.In this episode, we walk through how she landed on the concept of her show, the most difficult pa...2023-06-1228 minMistakes That Made Me“Ghosting My Email List" with Laura BelgrayLaura Belgray has made millions by being herself and writing some of the best story-based marketing emails.
She’s the founder of Talking Shrimp, a copywriting service, and is known for helping people find the words and courage to make their business an expression of their personality. And I’m a HUGE fangirl (There - I said it! Ha!)
In this episode, we talk about how Laura made the mistake of ghosting her email subscribers for months — only to return to them pushing a pricey offer, hoping to cash in on...2023-06-061h 18
Soul-led Career with Markéta52. Reimagining Your Career: Eman Ismail's Journey from Aspiring Signer to a Kickass Copywriter
Jump into my FREE workshop "How to build your best life and career that supports it". In this live workshop, we dove deep into figuring out what it is that we REALLY want and how to let go of the conditioning of "who we are supposed to be and what we are supposed to do".If that sounds interesting to you, you can still sign up here and you will instantly receive the replay. 😊
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About my guest, the lovely Eman Ismail:
Eman Ismail is the person to call when you want to make mo...2023-05-101h 10
Deliberate Freelancer#161: Getting Very Specific on Who Your Perfect Clients Are, with Eman IsmailToday’s guest is Eman Ismail, an email strategist and copywriter who is originally from England and now lives in Finland. She also coaches copywriters. Eman is the person to call when you want to make money from your emails. As an email conversion strategist and copywriter, she helps six-figure-plus online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into superfans. Eman is also the host of the podcast Mistakes That Made Me, which asks extraordinary business owners to share their biggest business mistake, so you know what NOT...2023-04-2054 min
Marketing Meetup PodcastHow to smash marketing freelancing and growing your own business - Eman Ismail, Eman Copy CoOn Tuesday morning, Eman Ismail took to the virtual stage for the last of the season 9 webinars.
Eman is a freelance pro, the founder of Eman Copy Co, host of the Mistakes That Made Me podcast, and most recently, the cover star of Freelance Magazine.
The setup for Eman’s session was a guide for how to successfully smash the freelance life.What followed was an hour of practical advice, thoughtfulness, and so much positivity. Eman embodies what we value most at TMM.
Eman’s working story is impressive to say the least. Back...2023-03-2358 minMistakes That Made MeSeeking Internet Fame with Dielle CharonDielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes.
But it took a lot of mindset work to give up chasing the glamour of internet fame and social media celebrity.
In this episode, Dielle shares how her biggest mistake early on in her coaching business was comparing herself to other business coaches on...2023-03-0657 minMistakes That Made MeFalling Prey to New Ideas with Caroline & Jason ZookCaroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses.
After more than a decade of online entrepreneurship, they found that constantly creating and launching new ideas is exhausting. They figured there had to be another way.
In this episode of Mistakes That Made Me, the Zooks describe how putting less energy into new ideas and more energy into refining existi...2023-02-271h 29
Confessions with Jess and CindyA $35,000 from a 400 person email list with Eman IsmailYou’ve heard us talk about the value of having an email list, well, today we’re diving all in.In this episode of The Confessions Podcast, we are joined by Eman Ismail, an email strategist and copywriter who started with a small email list of 400 people and was able to make $35,000 from her launch. Eman now helps online business owners and ecommerce brands make money through email and encourages them to nurture their email lists.Highlights:Transition from working for charity to for profit business ownerThe value of having a quality email list How to nu...2023-02-2338 minMistakes That Made MeLaunching Without a Plan with Amy Posner & Kirsty FantonAmy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy.
Without a plan, their launch totally flopped. They sold just 2 spots.
On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and but then don't do...2023-02-201h 16Mistakes That Made MePlaying the "Nice Black Girl" with Michelle GyimahEvery Black woman knows what it means to play the “Nice Black Girl" in the workplace. Just like every Black woman knows what it means to be labeled the “Angry Black Woman”.
Between these two labels, Black women have to make hard choices about how they engage, disagree, and work with their colleagues and clients, while maintaining their professional integrity and sense of identity and well-being.
In this episode of Mistakes That Made Me, I interview ethnic and gender pay gaps consultant Michelle Gyimah about how she navigated client relati...2023-02-131h 13Mistakes That Made Me6-Figure Focus with LaYinka SanniWhy is the idea of earning 6 figures of revenue so coveted? And why are we willing to make *so* many sacrifices to get there?
In this episode of Mistakes That Made Me, I interview self-transformation coach LaYinka Sanni about how she dropped thousands of pounds on a coach that promised her she could make 6 figures A MONTH...when she wasn't even making £1000 a month.
LaYinka quickly realised she wasn't ready for this programme, and she was left feeling worse about her ability to run a successful business.
2023-01-301h 20Mistakes That Made Me"Rejecting What Made Me Rich" with Tarzan KayTarzan Kay trusted a highly respected sales guru to teach her how to sell online. And she readily admits that led to a seven-figure business. But she later realised that what he really taught her was how to use persuasion to her own advantage and sell people courses they didn't need.
In this episode of Mistakes That Made, I talk with email marketing and storytelling expert Tarzan Kay about the dangers of online courses and coaching that use persuasive marketing tactics to take advantage of people. We talk about how these tactics can work...2023-01-231h 12Mistakes That Made MeSeason 2 & My Week of WorkshopsI’m back! Season 2 of Mistakes That Made Me returns on the 23rd January. Here’s what you need to know.
The links I mention:
Eman’s Week of Workshops
Join Like a Boss, my 12-week mastermind for copywriters
Listen to my private podcast: Like a Boss – Success Stories from Graduates
And if you’re interested in working with me, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how thi...2023-01-2003 min
15 Minute Freelancer86. Do you need a newsletter? (with Eman Ismail)"All freelancers should have an email newsletter for their business, 100%, without a doubt!"My guest today is Eman Ismail, email strategist, email copywriter extraordinaire and host of the excellent Mistakes That Made Me podcast. If you've been thinking about starting a newsletter, this episode is packed with tips to help you get set up, grow your list, and use email marketing to attract clients.We discuss:Why freelancers shouldn't overlook email marketing as a key way to build their businessWhy email is actually better than social media for marketingEman's insights on what to write...2022-11-2515 min
Journey to FansJTF 036. How to Return from a Business Break without Losing Customers with Eman IsmailTaking a business break is necessary to maintain a healthy work-life balance for yourself.Knowing how you want to return from your business break is important to plan and executing your break.Communicating with your clients is the key to planning a successful business break.BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT: Why you should not be afraid to take a break from your business.How to plan a business break wit...2022-11-0935 min
The Embodied Business Revolution ®Eman Ismail: How to effectively communicate your boundaries in businessI chat with email strategist, copywriter and coach Eman Ismail about her amazing pivot from corporate communications to starting her own business as a way to create more space and ease in her life after becoming a mum of two. Eman shares how she has managed to provide for her family, look after herself and curate a life she desires while also taking more time off than she's ever taken before. We dive into some common pitfalls service providers face in business and Eman shares some incredible wisdom on how to maintain boundaries, manage pricing and hold...2022-10-1653 minMistakes That Made MeChoosing the Wrong Business Partner with Emily ThompsonIn the final episode of season one, Eman talks to Emily Thompson – co-founder of podcast and community Being Boss, and retail brand Almanac Supply, Co.
Emily opens up about the time her business partner quit on her (in a Slack message), and reflects on what she learnt from choosing the wrong co-founder for her dream retail business.
It turns out, some people were meant to be business owners. Others... were not.
Find the transcript of this episode on my site, emancopyco.com/podcast.
...2022-09-131h 02Mistakes That Made MeNo Limits and No Boundaries with Star MelanconSometimes, we don’t know when or how to say no.
My guest for this episode is Star Melancon. Star is a scientist turned entrepreneur who struggled with setting boundaries in her corporate workplace before launching her own financial consulting business. Star thought removing herself from the corporate environment would restore her ability to set boundaries and give her a healthy work-life balance.
But Star learned that without true transformation, she would continue the same people-pleasing practices that led to serious physical and mental health consequences. That mistake forced he...2022-09-0648 minMistakes That Made MeNo Limits and No Boundaries with Star MelanconSometimes, we don’t know when to say no. Or we don’t know how, especially when we’re new in the workplace.
My guest for this episode is Star Melancon. Star is a scientist turned entrepreneur who struggled with setting boundaries in her corporate workplace before launching a financial consulting agency. Star thought that removing herself from the corporate environment would restore her ability to set boundaries and give back to herself a healthy work-life balance.
But Star learned that without transformation, she would continue the same people-pleasing practi...2022-09-0647 minMistakes That Made MeGetting Fired with Claire PelletreauGetting fired hurts.
But getting fired for the thing you’re actually an expert at is another level of pain.
My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast.
In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains how being fired forced her to focus on the most important aspect of her job: the results. And how it's that focus that propelled her to the tremendous su...2022-08-3052 minMistakes That Made MeThe Fear of Visibility with Jennifer OgunyemiHave you ever shied away from the spotlight, thinking it might help your business rather than hurt it?
Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities.
My guest is Jennifer Ogunyemi, the founder of Sisters in Business, an organisation that's dedicated to inspiring, connecting, and elevating Muslim women.
Jennifer is a mentor to countless Muslim women. But before her business too...2022-08-2349 minMistakes That Made MeGoing and Growing Too Slow with Belinda WeaverHave you ever had a brilliant business idea, then watched someone else take that idea and run with it because you took too long to make it happen?
My guest is Belinda Weaver, the owner of Copywrite Matters and a copy coach in the copywriting industry.
Belinda created the concept for a membership community that would scale her business…and then...she sat on it (mostly because she was juggling two young kids).
While she waited for the perfect time to launch, other copywriters ju...2022-08-1656 min
Your Mission, Your Message and Your Mindset in BusinessCompelling copy for your email marketing strategy with Eman IsmailWelcome to the pod today - we're hitting episode 75 and I have a fab guest who’s going to be chatting all things copy and email marketing with us. A lot of us can struggle with how we communicate what we do in business, and my guest today can help you make sense of it all! Eman Ismail is the person to call when you want to make money from your emails. As an email conversion strategist and copywriter at emancopyco.com, she helps 6 figure online business owners and e-commerce brands fire up their conversions, evergreen their sa...2022-08-1048 minMistakes That Made MeThe $12,000 Mistake with Vivian KayeHow do you lose $12,000 in one day and still come out winning?
My guest is Vivian Kaye – the CEO of KinkyCurlyYaki – a business and empowerment expert, a keynote speaker, and a TV and podcast personality who lost $12,000 on a photo shoot that went wrong. This mistake forced Vivian to think more deeply about her instincts and how those instincts have helped her business thrive.
Find the transcript of this episode on my site, emancopyco.com/podcast.
Links from this episode:
Join Like a Boss...2022-08-0949 minMistakes That Made MeWelcome to Mistakes That Made MeIntroducing Mistakes That Made Me, the podcast that asks extraordinary business owners to share their biggest business mistakes so you know what not to do on your road to success.
Hosted by Eman Ismail, this podcast dives into painful, humiliating, make your bank account cry, kind of mistakes made by business owners who are some of the most clever, experienced, wealthiest and savvy people we know.
But we don't just share mistakes on this podcast, we celebrate them. Because a lot of the time, our biggest business mistakes is...2022-07-2205 min
The BrandsmithEmail Mastery - relationship-building emails that power your business growth w/ Eman IsmailIn this episode, we’re going to be diving into the topic of… emails! And I have invited a guest on, who is just the perfect person to teach us a thing or two about using email to boost your brand!
Eman Ismail is the person to call when you want to make money from your emails.
As an email conversion strategist and copywriter, she helps 6-figure (and above!) online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.
She’s worked with powerhou...2022-06-2344 min
The Lionhearted CEO Podcast: Scaling Your Online Business with Facebook & Instagram AdsEMAIL: 3 Money Making Sequences every Business Should Have with guest Eman Ismail (Ink House)What’s this episode about?With a never ending to-do list, email marketing can be one of those things you don’t quite get around to doing. Or maybe you do it for a few weeks and then life gets in the way and it tails off. Well, what if all the key emails were automated? The ones that build a relationship with your potential customer. The ones the nudge someone who has been on the fence in to buying from you. The ones that have people hitting reply because the can’t help but tell you what t...2022-06-1639 min