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Showing episodes and shows of
Emarsys An SAP Company
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Infosys Knowledge Institute
Customer Engagement Platform: AI, Data, and SAP Emarsys for CMOs
In this episode of the Infosys Knowledge Institute Podcast, Chad Watt speaks with Joanna Milliken, CEO of SAP Emarsys, about how SAP’s omnichannel customer engagement platform is transforming the future of marketing. Joanna shares insights from her career at the intersection of marketing and technology, illustrating how SAP Emarsys empowers marketers through advanced Marketing Automation and real-time personalization. The conversation delves into how the platform connects customer data platforms and back-office systems to deliver unified, impactful experiences. Joanna also explores the role of generative and agentic AI in scaling smarter campaigns, touches on the ethical implications of AI, an...
2025-05-09
17 min
CX-Talks - Insights, Technologie und Management für bessere Customer Experience
#139 Die Customer Engagement Plattform beim Omnichannel Juwelier CHRIST. Anforderungen, Nutzen & ROI.
Henrik Thiel (SAP Emarsys) im Gespräch mit Peter Pirner Wenn man konsistente Kundenerfahrungen über alle Touchpoints hinweg gestalten will, führt kein Weg am systematischen Omnichannel Management vorbei. Da sind sich alle einige – Techies genauso wie die CX Strategen und Berater. Häufig wird das in Unternehmen mit einer Vielzahl von ganz unterschiedlichen Tools technisch realisiert. Und daneben gibt es spezialisierte Plattformen, die z.B. Marketingverantwortliche mit integrierten Prozessen und Automatisierungen ganzheitlich unterstützen. Technisch ist also grundsätzlich alles machbar, wenn auch die Auswahl der richtigen Lösung selbst Experten angesichts der vielen Softwareoptionen ganz schön for...
2025-04-29
44 min
Punk CX: Customer Experience Insights with Adrian Swinscoe
There are five types of loyalty but only two are growing - Interview with Sara Richter of SAP Emarsys
Today’s podcast is with Sara Richter, CMO at SAP Emarsys, a leading omnichannel customer engagement platform provider. Sara joins me today to talk about customer loyalty, the findings emerging from the 2024 edition of their Customer Loyalty Index (CLI) report, the five different types of loyalty that marketers and CX professionals should be thinking about, and what brands should be doing to engender (true) loyalty with their customers. This interview follows on from my recent interview – Harnessing the contact center’s potential as a real-time data gold mine – Interview with Suvi Lindfors of Netigate – and is number 533 in the ser...
2025-03-10
54 min
Behind The Click Podcast | E-commerce and Leadership
EGN Podcast #36: Lucas Bergström, VP ISV Partnerships at SAP Emarsys, on how technology is changing consumer behavior
Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. In this episode of the EGN Podcast, our host, Efe von Thenen, dives into the evolving landscape of consumer behavior with special guest Lucas Backstrom, VP ISV Partnerships at SAP Emarsys. Join us as we explore how modern technology, especially AI, is reshaping how brands connect with their audiences across digital and physical channels. Lucas shares insights on the impact of the pandemic on consumer expectations and the rise of new commerce trends, such as discovery-driven shopping and live-stream retail. We discuss the rapid technological advancements...
2024-10-08
53 min
CX/Magic – Marketing Automation trifft auf Kundenerlebnis
#06 Nahtlose Kundenerlebnisse schaffen: Douglas' Reise zur Omnichannel Exzellenz mit SAP Emarsys - mit Martin Slawik
In der neuen Folge des CX/Magic Podcasts erfährst du, wie wir gemeinsam mit Douglas ein spannendes Projekt umgesetzt haben, um mithilfe von SAP Emarsys nahtlose Kundenerlebnisse zu realisieren. Zusammen mit unserem Gast Martin Slawik von Douglas sprechen wir über die erfolgreiche Migration von der SAP Marketing Cloud zu SAP Emarsys und wie wir in enger Zusammenarbeit automatisierte Omnichannel-Kampagnen realisieren. Martin gibt wertvolle Einblicke, warum diese Kampagnen maßgeblich zum Geschäftserfolg von Douglas beitragen. Zudem beleuchten wir die Herausforderungen und Best Practices des Projekts, teilen Erfahrungen aus dem operativen Projektteam und werfen einen Blick in die Zukunft. Hör...
2024-09-13
51 min
growth path
#3 - Ohad Hecht: Trials & Tribulations of an established B2B SaaS CEO
We invited Ohad Hecht, CEO of Emplifi, on to pickle juice to discuss all things around life and business. Host Andy Culligan and Ohad met to discuss challenges of growing a business, managing a large global team, Emarsys, and moving around the globe with family. ➡️ Key topics - Emplifi - a 360 view and a large team - Where we fit in an organization - doing what you're good at and what you like - Traveling the world for work and moving the family around - Taking risks and assessing what-ifs - Balance between work and family - Experience with Emar...
2024-08-19
33 min
E-Commerce Dudes
#136 Bloomreach ist Leader in der Forrester Wave + die NdW
In Episode #136 widmen sich Daniel Höhnke und Tim Schestag der Forrester Wave zum Thema E-Mail Marketing Service Provider. Darin wurde Bloomreach als einer von nur 2 Leadern ausgezeichnet und wir haben uns die Analyse etwas genauer angesehen und den Vergleich zu den bekannten Mitbewerbern von Salesforce, Adobe und vor allem Emarsys gemacht. Auf Basis der Forrester Bewertungskriterien gibt es dann auch keine 2 Meinungen, warum Bloomreach ein Leader ist und z.B. Emarsys gerade so ein Contender. Hört unbedingt rein, wenn ihr mehr erfahren wollt und wenn ihr ganz tief eintauchen wollt, dann schaut Euch die Analyse kostenlos direkt selbst an...
2024-08-14
50 min
Add To Cart: Australia’s eCommerce Show
Justin Bausch from Ryderwear | Checkout #432
In this episode of Add To Cart, we checkout Justin Bausch, CRM Manager at Ryderwear, the fitness apparel brand. Founded in 2009, the brand’s range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size to ensure comfort and style. In recent years, Ryderwear has developed four gym locations in South Australia. Links from the episode:RyderwearUnleashing the Power of Personalisation and AI with Justin Bausch from Ryderwear & Thomas Harris from Emarsys | #409Questions answered in the podcast:What is the...
2024-08-01
06 min
Add To Cart: Australia’s eCommerce Show
Thomas Harris from Emarsys | Checkout #422
In this episode of Add To Cart, we checkout Tom Harris, Chief Revenue Officer at Emarsys. Tom supports leading global brands to realise their greatest personalisation and omni-channel aspirations and he loves it so much, he’s been doing it at Emarsys for ten years! He’s based in London and we are very lucky to have caught him on a trip over here in Australia. Links from the episode:Unleashing the Power of Personalisation and AI with Justin Bausch from Ryderwear & Thomas Harris from Emarsys | #409Questions answered in the podcast: ...
2024-06-27
07 min
Add To Cart: Australia’s eCommerce Show
Unleashing the Power of Personalisation and AI with Justin Bausch from Ryderwear & Thomas Harris from Emarsys | #409
Today’s special episode is brought to you by Emarsys and we have two stellar guests for you. First up is Justin Bausch, CRM Manager at Ryderwear, the fitness apparel brand. Founded in 2009, the brand’s range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size to ensure comfort and style. In recent years, Ryderwear has developed four gym locations in South Australia. Justin has alot to say about his no nonsense approach to marketing and how he leverages the Emarsys tools to better serve the Ryderwear customer. Joining Justin is Thomas Harris...
2024-05-15
1h 03
Detaysoft
Troy, SAP Emarsys’i Neden Tercih Etti?
Apple'ın Premium Partneri Troy’un Genel Müdürü İpek Tiryaki, Online Offline Tüm Kanallarda Müşteri Deneyimi webinarımızın konuğu oldu!Murat Erdör moderatörlüğünde gerçekleştirdiğimiz etkinliğimizde İpek Tiryaki, SAP Emarsys çözümünü tercih etmelerindeki ana faktörü ve uygulamaya geçişle birlikte yapay zekadan nasıl yararlandıklarını anlattı.
2024-01-10
01 min
craftBeertalk
Extreme Programming Explained, első rész (values, +principles, +practices)
A 2023-as évet egy új sorozat indításával zárjuk, amely az Extreme Programming Explained könyvet veszi górcső alá. A sorozat első beszélgetésében Buri Péter (technical area lead @ webmail area), Losonczy László AKA Lola (Software Engineer @ Security) és Kimák Krisztián (technical area lead @ automation area) osztja meg egymással és veletek, hogy ki hogyan értelmezi a benne olvasottakat, valamint igyekeznek arra is választ adni, hogy a társültetés hogyan kapcsolódik a standup-hoz! Extreme Progra...
2023-12-22
48 min
craftBeertalk
Black Friday régen és most
A 2023 as Black Friday alkalmából kedvezményes jegyet kínálunk Neked a Beertalk időutazó járatára! Velünk együtt hallgass meg pár múltbéli gondolatot a Beertalk archívumból, a 2021 és a 2022 es évből amikor Kollár Sára (software engineer @ segmentation execution), Szénási István (Head of Application Security), Nagy Richard (development manager @ automation team), Buri Péter (technical area lead @ webmail area), Manner Gábor (technical team lead @ segmentation execution), Ferenc Kalcso (technical team lead @ system engineering), Kimák Krisztián (technical area lead @ automation area) és M...
2023-12-01
43 min
marketing digital Archives - Marketing and Innovation
Marketing omnicanal : jusque 10% de CA en plus grâce à l’IA
L’IA couplée à une plateforme de marketing omnicanal permet de faire gagner jusque 10 % sur le panier moyen et de réduire le churn de 24 % explique Pauline Delbos, Global Senior Customer Marketing Manager chez Emarsys. Elle en a profité pour nous livrer ses 5 conseils principaux pour réussir sa stratégie de marketing omnicanal. Dans ce billet, le 5e de notre série dédiée au marketing digital, nous avons brossé le portrait du marketing omnicanal, de ses chiffres principaux et fait l’inventaire du chemin qui reste à parcourir pour atteindre une performance optimale. Une infographie est disponible en bas de cet a...
2023-11-16
25 min
Customerland
An Unconventional Path to Tech CEO
Ever wondered what it takes to integrate two companies post-acquisition? Meet our guest, Emarsys' CEO Joanna Milliken, an experienced tech professional who has worked with giants like Hallmark, Exact Target, Salesforce, and SAP. She shares first-hand accounts about the formidable task of merging Emarsys with global behemoth, SAP. Discover the intricacies of uniting disparate systems, communicating the new power dynamics, and preserving employee morale amidst sweeping changes. We delve deep into the cultural tussles that emerge when a startup spirit meets corporate structure.From the whirlwind of business transitions, we shift gears to the personal journey of...
2023-11-14
27 min