Shows
Pebble PresentsEpisode 7: The Future of Insights and Innovation with Tiffany McNeilIn this episode, Pebble Presents Tiffany McNeil, a brand and innovation strategist and insights executive. Together, Emelia and Tiffany discuss Tiffany's journey into the field, the critical role of insights in driving innovation, and the balance between research and business realities. Tiffany shares her experiences in various organizations, emphasizing the importance of understanding consumer needs and the evolving landscape of research methodologies, including the impact of AI. The discussion also touches on the skepticism surrounding research in organizations and the need for a balanced approach to insights and strategy.If you want to innovate in your industry...
2025-11-051h 01
Pebble PresentsEpisode 6: Building Strong Brands from the Inside Out with Butler LooneyIn this episode of Pebble Presents, host Emelia Rallapalli chats with Butler Looney to talk design and building strong brands from the inside out. Butler discusses how he went from an art history major to Executive Creative Director at a tech company, the importance of having a clear and focused design brief for creatives, and why he has developed a sense of empathy for business stakeholders when making a case for design within companies and organizations.Emelia Rallapalli is the founder of Pebble - a brand strategy and marketing research consultancy. With decades of experience in global...
2025-10-201h 01
The ChangemakersMeasuring B2B Brand PerformanceIn the Changemakers, we try to cover the broad subject of creativity in B2B from as many angles as possible, and we’ve covered quite a few so far. But one thing we haven't dived into too much until today is the brand measurement and tracking side of things. Emilia is the Founder of Pebble Strategy and has a wealth of experience in all things B2B brand planning, market research and particularly brand tracking. We chat to her about some of the do's and don'ts in this area. We discuss things businesses in their early sta...
2025-09-0255 min
Pebble PresentsEpisode 5: Decoding the Strategic Role of Sales in Organizations with David HumphreysIn this episode, Pebble Presents, host Emelia Rallapalli talks with seasoned sales executive, David Humphreys. David details his journey into sales (by way of engineering), the importance of research in effective sales strategies, and the intricacies of value-based sales. Together, Emelia and David discuss the intersection of sales and marketing research, the necessity of a structured sales process, and the critical role of market research in product development and risk management. If you are ready to learn tips from one of the best in the biz, this episode is a must! Emelia Rallapalli is the fo...
2025-07-3154 min
Pebble PresentsEpisode 4: Pricing Research for Better Marketing Strategy with Renato SilvestreIn this episode of Pebble Presents, host Emelia Rallapalli is joined by founder of Strategence, Renato Silvestre. They discuss the critical role of pricing research and explore the importance of pricing in determining budgets, go-to-market strategies, and profitability. This conversation delves into the best time in product life cycles to conduct pricing research, various methodologies available, and how to select the right study based on development stages and risk tolerance. They also discuss the collaborative nature of pricing research, and the pros and cons of DIY research. Finally, they provide insights on how to effectively sell pricing r...
2025-07-3029 min
Pebble PresentsEpisode 3: Marketing in the music and audio technology industry with Saf ElmansourIn this episode, Pebble Presents Saf Elmansour, a global marketing expert with over 20 years of experience. Emelia and Saf talk about his journey in marketing and his work in the music and audio technology industries, particularly with AutoTune. Together, they explore the importance of brand protection, strategies for reclaiming brand identity, and nuances of global marketing management, emphasizing the need for cultural fluency. Their discussion highlights the importance of integrity and humility in marketing practices, especially when engaging with younger generations. Finally, they touch on the evolving role of AI in global marketing and discuss the possibilities surrounding AI’s...
2025-07-0950 min
Pebble PresentsEpisode 2: Asian A.V. Club: The art of entertainment journalism with Stevie WongIn this episode, Pebble Presents Stevie Wong, an award-winning journalist and founder of Asian A.V. Club. Emelia and Stevie discuss how his career evolved from advertising student to an internationally recognized entertainment journalist of 30+ years. They dive into Stevie’s specialized approach to interviewing as a self-proclaimed conversationalist, including his uncanny ability to build rapid rapport with celebrities for interviews. Emelia unearths similarities between Stevie's interviewing approach and qualitative research methods, which they dig into.Emelia Rallapalli is the founder of Pebble Strategy - a brand strategy and marketing research consultancy. Pebble provides custom-made research programs, ma...
2025-07-0952 min
Pebble PresentsEpisode 1: Emerging opportunities for researchers in the world of strategy with Marilena D’AmonePebble Presents Marilena D’Amone, a seasoned insights professional, to chat with Emelia about the evolving landscape of strategy and insights in research. They discuss Marlena's journey from research agency to client-side roles, the importance of understanding business needs, four key principles that drive business impact in insights work, and her advice for existing and aspiring qualitative researchers. They also discuss the shocking fact that a very small percentage of insights lead to business outcomes, why, and how that number could improve.Emelia Rallapalli is the founder of Pebble Strategy - a brand strategy and marketing research co...
2025-07-0848 min
Pebble PresentsTRAILER: Pebble Presents with Emelia RallapalliHi, there! I'm your host, Emelia Rallapalli, founder of Pebble - a brand strategy and marketing research consultancy.Pebble Presents is where we talk about creativity, marketing, innovation, and all the "AHA!"s in between. I'm glad you're here.Welcome to Pebble Presents!
2024-07-1500 min