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The Craft of CustomThe Craft of CustomFrom the Ground Up: Living Rooms & Cozy SpacesNot all living rooms and cozy spaces are created equal! In this episode, Paul walks us through the custom functional and aesthetic considerations for the comfiest rooms in the home! In this episode of the Craft of Custom: Questions and considerations to customize your living space The balance of function and inviting in these relaxing spaces Ideas for creating ambiance-filled, warm, and spacious living rooms full of characterFlooring and finishes for high-traffic lounging areas Tech and special features And more! Connect with LR3 DevelopmentEmail: paul@lr3development.com...2025-05-0708 minThe Craft of CustomThe Craft of CustomFrom the Ground Up: Kitchens & BathroomsTwo of the most used rooms in the home, kitchens and bathrooms, have a lot to consider and dream about when building a custom home! In this episode, we get into the details that go into the planning of these two rooms from functionality to aesthetics. In this episode of the Craft of Custom: Where the process begins when designing a kitchen and bathroom  How to map out a kitchen and bathroom that sets you up for a seamless lifestyle Constraints or challenges when planning kitchens and baths Choosing materials from countertops to tiles to fixtures and m...2025-04-3016 minThe Craft of CustomThe Craft of CustomFrom the Ground Up: Foundations & BasementsIn this episode, we're headed to the lower level of the home as Paul breaks down what happens after breaking ground! We go through the fascinating process of laying the foundation and helping homeowners design and build the perfect lower level for their needs. You’ll understand which decisions are involved right from the get-go and how it varies from home to home! In this episode of the Craft of Custom: The difference between a slab, full basement, walk-out basement, and crawl space How to choose between finished or unfinished for your lower-level Must-know conside...2025-04-2316 minThe Craft of CustomThe Craft of CustomYour Dream Home's Dream TeamDid you know it takes over 100 individuals collaborating to bring a custom home build to life? Building a custom home isn’t a solo journey, it involves numerous skilled professionals from plumbers to painters all committed to exceptional craftsmanship. In this episode, we explore the role Paul plays throughout the home build process as well as how he coordinates the perfect team to create unique visions of home. In this episode of The Craft of Custom, we get into: Which professionals are involved in a custom build and makes up the team?How many diffe...2025-04-1609 minThe Craft of CustomThe Craft of CustomInside the Home Building Process from A-ZWhat does the custom home-building process really look like? From plans to perfection, we get into the process from start to finish in this episode. You’ll see behind the scenes and learn what happens in those initial meetings, when the plans get finalized, and of course, when it’s ready to move in and make the home your own. In this episode of The Craft of Custom, we’ll answer: What happens first in the custom home build process? When do plans get sketched out and what key decisions need to be made first? Wha...2025-04-0912 minThe Craft of CustomThe Craft of CustomLatest in Paul’s World: Work/life balance, a big move, and listener questions answered!We were long overdue for a proper catch-up with host and builder, Paul LaRoche! In this episode, Paul answers the many questions that have been on Emily’s mind as well as recently submitted listener questions. You’ll hear about current projects, Paul’s recent move, how he navigates the work/life balance, and more! In this episode of the Craft of Custom: How Paul balances work, travel, and takes time to relax without stressPaul’s recent move into his own LR3 Spec Home, what he changed, what he loves about it, an...2025-04-0218 minContent with CharacterContent with CharacterEpisode #100(ish) Shiny Object? Or Solid Gold?Text Emily! Celebrating episode 100(ish) because #AprilFoolsDayJokeisonMeHow do you know if something is just a shiny object and distraction or an idea worth pursuing? Joining me to answer this question are three immensely special guests: one of my best friends, Lindsay Dreyer, my brilliant collab buddy Barb Davids, and... the man, myth, and legend, my husband, Jason Aborn. Representing three walks of my life, each of these guests have agreed to hop aboard onto MY shiny object train (or solid gold idea? TBD)  and deliver an episode on dec...2025-04-0147 minThe Craft of CustomThe Craft of CustomSelecting the Perfect Plot for Your Custom HomeLocation, location, location. Where you build matters. In this episode, we break down what to consider when searching for the perfect plot to build your custom home. From lifestyle to commute to rules and regulations, we'll get you started on selecting just the right land for your next home. In this episode of the Craft of Custom: Which factors matter most in land selection and what makes a good lot? What legal factors need to be considered before purchasing the land? How can homeowners reduce the number of costly surprises? What to conside...2025-03-2610 minThe Craft of CustomThe Craft of CustomWhat's Your Home-Building Personality?Are you an Over-Planner, a Big-Picture Thinker, or a Hands-Off Dreamer? In this episode, we get into how your personality plays a role in the homebuilding process. What's your home building personality? Tune in to find out! We'll help you identify yours and lean into your strengths for an even more successful and collaborative build! In this episode of the Craft of Custom: What stresses custom homeowners out in the building process and what excites them most? Overplanners: How researching every detail can be a benefit to making decisions fasterBig-Picture Thinke...2025-03-1909 minThe Craft of CustomThe Craft of Custom7 Benefits to Building CustomBuilding a custom home vs. purchasing an existing one? What are the pros and cons of each option? In this episode of the Craft of Custom, we share the 7 benefits of building custom and top reasons to choose the perks of a custom build. We get into how building a custom home provides you with: A home designed for your lifestyle: Your home should fit your lifestyle, not the other way around. From layout to finishes, every detail is tailored to your needs, routines, and future plans/vision. ⁠Unmatched quality: With a custom build, you c...2025-03-1216 minThe Craft of CustomThe Craft of CustomSustainable Luxury: Going Green without Compromising on StyleThere’s an ever-increasing emphasis on sustainability in new construction. Does building green have to come at the expense of luxury and style? We don’t think so! In this episode, we’re busting misconceptions around what it means to “go green” and showing how Paul seamlessly brings elegance and sustainability together under one roof. In this episode of The Craft of Custom: Do you have to choose between luxury and sustainability? What are some of the most innovative materials being used in luxury home building? Successfully integrating solar panels (and more) with impeccable design Special...2025-03-0510 minThe Craft of CustomThe Craft of Custom6 Things to Remember When Planning for Your Custom BuildWorking with a thoughtful and intentional builder like Paul LaRoche at LR3 Development, LLC ensures you don’t miss a single important detail! In this episode, we get into some of the overlooked rooms, features, and elements that go into a custom home build and how to start dreaming of your unique needs and preferences. In this episode of The Craft of Custom: 6 Things to remember when designing a custom home Practical spaces that go a long way Timeless vs. trendy - which to put priority on? Windows and natural light can make the space! B...2025-02-2615 minThe Craft of CustomThe Craft of CustomLove it or Leave it? Paul's Take on 2025 Home TrendsTo follow the trend or not to follow the trend... that's the question! In this episode, we're going to get Owner and Builder Paul LaRoche's expert spin on which 2025 trends he loves and which he's ok to leave as just a "passing trend" when it comes to crafting modern, luxury, and custom homes. 2025 Home Trends in this episode of The Craft of Custom:  Quiet cozy Sustainable materials and green building Biophilic design Maximalism vs. minimalism Integrated smart home systems Mixed metal finishes Bold color schemesMulti-functional spaces Art Deco Indoor pools and spasConnect Wit...2025-02-1921 minThe Craft of CustomThe Craft of CustomProject Spotlight: 2024 NH Home of the Year Remodel | Dublin, NHIn this episode, we’re shining a spotlight on a unique local project that won Paul and LR3 Development, LLC the New Hampshire Home Builder’s Association’s “2024 NH Home of the Year Remodel” award. Nestled on a quiet country lane in Dublin, New Hampshire, this property originally featured a turn-of-the-century bungalow and several outbuildings dating back to the 1800s. Period charm intact, the estate’s original footprint and shell were expanded to achieve a home that blends the homeowner’s distinct vision and whimsical personality with impeccable craftsmanship.Get all the behind-the-scenes of what went int...2025-02-1212 minThe Craft of CustomThe Craft of CustomIt's All in the Details: Small but Mighty Custom Home FeaturesThe details matter. And for Paul LaRoche, owner of LR3 Development, LLC it’s ALL in the details! In this episode, we get into the features and details of custom homes that have the power to make every facet of life better. From simplifying and organizing to the latest tech, this episode is ALL about the details! Inside this episode of the Craft of Custom: Popular features that can help enhance daily life at home Unique features that increase comfort, luxury, and everyday elegance Smart home technology and how it can plays a role i...2025-02-0510 minThe Craft of CustomThe Craft of CustomPet-Friendly (read: pet-centric) Custom HomesCalling all animal lovers! This episode is for the furry friends we love sharing our spaces and lives with! You’ll gain inspiration, ideas, and learn what to consider when building a custom home that lives alongside you AND your pet, without disrupting the style and aesthetic. Inside this episode of the Craft of Custom: Specific features designed just for pets and what to consider in the home Examples of pet-centric features that Paul has implemented in client’s homes Getting creative and unique with pet-friendly features and functionality Materials designed for durability and easier mai...2025-01-2910 minThe Craft of CustomThe Craft of CustomGet to Know Paul, Owner of LR3 with cohosts Emily & LindseyIn this episode of the Craft of Custom, Paul LaRoche and cohost Emily Aborn are joined by friend, and behind-the-scenes tech wizard, Lindsey Masterson of Cheetah Design Studio. A little roasting, a lot of getting to know Paul and the passion he brings to his craft and clients, and even MORE fun! Inside this episode of the Craft of Custom: When Paul decided to become a builder  What Paul Googles for fun Odd requests made by homeowners The beans spilled about embarrassing bloopers and blundersNever before shared facts And more! Connect with LR3 Deve...2025-01-2217 minThe Craft of CustomThe Craft of CustomHow to Choose Kitchen CountertopsWhen it comes to custom home building, every detail matters. And when it comes to kitchen countertops, there are tons of small details that bring together a beautiful and functional big picture. This episode helps you make sense of the noise in choosing kitchen countertops that are the right fit for your unique lifestyle needs. Inside this episode of the Craft of Custom: What do you need to consider as far as functionality, durability, and aesthetics in choosing kitchen countertops? Which materials are best for handling the heat? How does the...2025-01-1513 minThe Craft of CustomThe Craft of CustomHow to Plan for Your Custom BuildWe've got more questions about the custom build process! Is it ever too early to start planning? What can you expect financially when building a custom home? How does LR3 choose the right team for the job and ensure quality and craftsmanship?     Of course, who better to answer than Paul, the Owner and Builder at LR3. Join us for another FAQ that will answer these questions, and more!  Inside this episode of the Craft of Custom: How do you ensure quality in every aspect of the home build? How Pau...2025-01-0813 minThe Craft of CustomThe Craft of CustomBehind the Scenes with an LR3 ClientWant to hear and feel what it's really like to work with LR3? We wanted to give you a firsthand account of what it looks like when LR3 brings your bespoke vision of home to life. So, we thought, why not give you a peek behind the scenes!? Joining Paul and Emily behind the mic is a recent LR3 client who’s gone through the experience of working with us for a custom build! Tune in as Jane shares why she chose LR3, how the experience went, and everything you need to know befor...2025-01-0118 minThe Craft of CustomThe Craft of CustomQuestions About Custom Home-Building? Paul Has Answers!Our clients ask us a lot of questions during the design-build process. Making the decision to build a custom home is an important one. With a lot of moving parts and pieces and a specific process for the utmost craftsmanship -there's a lot to know! This episode will help you navigate the many questions as you make your decision. In this episode, we're tackling some of our most frequently asked client questions as Paul, Owner and Builder at LR3 Development weighs in! Inside this episode of the Craft of...2024-12-2513 minThe Craft of CustomThe Craft of CustomThe Simplest Way to Design a Custom HomeHave you ever wondered how on earth someone begins designing their dream home? How does the builder pull out a homeowner’s distinct vision of home and bring it into reality? What will they need for functionality? What little special features exude luxury and comfort? What will look good? In this episode, we hear from Paul LaRoche, Owner and Builder at LR3 as he shares the simplest way to begin designing your custom home! Inside this episode of The Craft of Custom: How Paul begins f...2024-12-1814 minContent with CharacterContent with CharacterAdventures in Podcast Hosting (your frequently asked questions, answered!)Text Emily! Looking to start a podcast or be an even better podcast host? This episode is a montage of lessons learned after six years of hosting experience. You'll gain insights on content creation, podcast marketing, finding guests, advocating for your listeners, frequency and consistency, and more! Inside the episode: Should you start a podcast? Is the podcast market too saturated to fit yours? A few reasons to start your podcast How much time does it take to host a podcast and what kind of consistency should you maintain? Ideas for formatting your show, planni...2024-09-1029 minContent with CharacterContent with CharacterUnhack Your Marketing & Content CreationText Emily! Leave A Voicemail!Let's Un-hack that! Bio hacks, life hacks, business hacks... Everyone's always talking about the latest shortcuts and secret sauces! I find many of them to be a little rigid and confining, rather than freeing. A little black-and-white with no room for adaptability and tailoring. Life is less fun when you're walking around trying to "hack" everything in sight. So, I thought today we'd have some fun UNHACKING our content creation and marketing with some things I've implemented over the past couple of years that...2024-07-3034 minShe Built This®She Built This®Has "Authenticity" Lost its Meaning? with Melissa SnowAuthenticity used to be my favorite word...  I used to absolutely LOVE the word "authentic". It meant something. Genuine and true blue. I blame marketing but authenticity has lost a bit of its spark as it became a "strategy" and "tool" for business owners.  In this episode, my guest, Melissa Snow and I get into the word Authenticity and unpack what it really means. We also couple it with another scary one  that goes hand-in-hand with being authentic, "networking". Don't let the internet buzz ruin these words for you!  In this epis...2024-07-1035 minShe Built This®She Built This®Is Your Opinion REALLY that Unpopular? Debunking online business with Jessica LackeyNo, we're not just sharing a bunch of unpopular opinions in this She Built This episode...  We don't kick it off by saying, "I don't know who needs to hear this..." but we DO dive into the world of online business and unpack some of the myths, tricks, blanket advice, and generic business building tips you see flying around on the internet.  I'm joined by special guest, Jessica Lackey, to debunk myths about online business and more.  What's inside the episode:  Inbound vs. outbound Marketing vs. relationship-building (how even THAT sounds sleazy!) Scal...2024-06-1241 minContent with CharacterContent with CharacterSetting Time Boundaries for Your Business and LifeText Emily! Leave a Voicemail for Emily Not your average time management and productivity podcast! It's about time we talk about time here on Content with Character. I'm sharing about a recent time experiment I conducted and how it helped me in setting time boundaries that work for my business and my life! You'll walk away with consideration and helpful tips in setting time boundaries that work for YOU - no matter what you’re here to accomplish and enjoy in this lifetime. In this episode: Why...2024-06-1143 minShe Built This®She Built This®Fighting for Our Friendships with Friendship Expert, Danielle Bayard JacksonFriendships can be challenging... Regardless of who you are. No matter whether it's a friendship with a coworker, colleague, fellow business owner, or BFF from grade school. As my guest Danielle Bayard Jackson shares in this episode, female friendships are especially complex while being incredibly important!  Because I've had my fair share of complex and complicated female friendships throughout my life, I had many questions! I thought you might as well, so I decided to bring in an expert in the matter, Daniel Bayard Jackson, who believes that it's worth fighting for our friendships. 2024-05-1527 minContent with CharacterContent with CharacterRepetition vs. Cohesion: Why I want you repeating yourself MORE!Text Emily! "Oh, I already posted that." "Ya, ya, ya, I already said that!" "People already know who I am and what I do…" "People know what I offer and how I work, I already said it." "I just said it in last week’s email." "I can't offer that AGAIN, I don’t want to be annoying!" "How many times do I have to repeat myself!?"If you’ve ever said, or even thought any of those sentences (and yes, my hand is raised too), this episode is for you! ...2024-05-0724 minContent with CharacterContent with CharacterRepurposing Written Content: The life-changing magic of repurposing emails, blogs, and social contentText Emily! Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel your content with a level of cohesion and congruency. Things are busy and moving fast. You probably have a lot on your plate. In this episode, it’s my goal to help you enjoy more of your time away from your desk so you can connect more deeply with others and enj...2024-04-3038 minShe Built This®She Built This®That Smells Like a Story! With Helida Dodd of Marbella PerfumesToday’s episode is a bit of a different one!  It’s not a tips, how-to’s, action steps kind of episode, it’s the story. A story of where art meets science and the power of smell to transport us.  Today's episode is featuring Helida Dodd, owner of Marbella Perfumes, who loves bringing stories and scents together in a powerful way.  We get into how she started, where the path in the road took her on a totally different journey, and some of the things she has to face and overcome as a product-b...2024-04-1729 minShe Built This®She Built This®Does Your Face Say a Thousand Words? with Brian GalkeStats show that communication is approximately:  55% Nonverbal Communication 38% Tonality (how we say it) 7% The words (the ones we choose to convey our thoughts) Today's guest, Brian Galke, shares with us about that 55% as he digs into the nonverbal communication and information that can be found written on the face.  Brian is the CEO and Founder of Subtle Skills, a training ground for decoding faces to help you improve your communication with others, build rapport, and give them more time, attention, and presence.  For this episode, allow yourself to open up your mind to new...2024-03-1355 minContent with CharacterContent with CharacterYour Business Called! It told me to pass along this messageText Emily! This week's episode might be slightly different from what you're used to here on the Content with Character podcast. I'm kicking off the month of March 2024 with an inspiration-based/storytelling episode. There are also ((of course)) a hefty amount of tangibles, actionables, and practicals so you can apply it for yourself! Today's episode is about finding the sweet spot of immersion in your business and time away, so you can come back with increased focus, productivity, creativity, and excitement!I provide you with: Benefits of exploring m...2024-03-0543 minContent with CharacterContent with CharacterPain, Problem, Solution: What are they feeling?Text Emily! What is it? How do I fix it? Can YOU help me fix it? Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once. In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how it can help you c...2024-02-2029 minShe Built This®She Built This®Love Languages to Simplify Our Business Decisions with Lisa ZawrotnyLeaning into the wisdom of the Love Languages can help to simplify your choices in personal relationships, in your business, and with yourself.  You can save yourself time, energy, and mental gymnastics when you're aware of your love language as well as those around you. You can also tap into the Love Languages when forging collaborations, working with clients, and overall in your business as you help others feel seen. In today's conversation, my guest Lisa Zawrotny and I get into:  What the five love languages are How we can use the love languages in...2024-02-1447 minContent with CharacterContent with CharacterGet Picky About Your Collaborations in BusinessText Emily! Remember group projects? Group projects in school could go really really well, or really really bad. It all depended on who was in your GROUP and how they meshed together. Did you cooperate, communicate, and each pick up some of the workload? Or did everything fall on you or someone else in the group while everyone else sat back and waited for that sweet sweet A+ to fall into their lap without having to lift a finger? Collaborations are the group projects of the business world! And I’d ventu...2024-02-1332 minContent with CharacterContent with CharacterThe Four Agreements of CollaborationText Emily! You make agreements with yourself and others all the time... "But the most important agreements are the ones you make with yourself. In these agreements, you tell yourself who you are, what you feel, what you believe, and how to behave throughout your life." (paraphrase of a quote from The Four Agreements by Don Miguel Ruiz)In this episode, buckle up because I’m going to apply the four agreements to how we show up as marketers, content creators, collaborators, and business owners. The Four Agreements is a book/phi...2024-02-0629 minContent with CharacterContent with CharacterBusiness Climate Control: Setting the Temp, Tempo, and DurationText Emily! Are you in charge of your business' thermostat? Or is someone else that isn't even IN IT in charge of adjusting it from an app far far away? We choose the temperature, pick the tempo, and choose our duration.  You don’t have to sprint just because someone next to you is running a sprint. You don’t have to choose a marathon, you can walk, you can run - you can even push a baby carriage and walk your dog! In this episode, we'll take it from analogy to real...2024-01-3034 minShe Built This®She Built This®The Role of Trust in Business with Kristin MessegeeTrust is of the utmost importance as an entrepreneur.  Trust in business impacts:  Collaborations  Subcontractor relationships Client experience and client relationships Decision-making as a business owner  This episode is way more than just the ol' "know, like, and trust" factor. This is about how we make and break trust as business owners and why it matters.  My guest, Kristin Messegee and I get into building trust as humans and business owners with ourselves and others.  The Role of Trust in Business She Built This episode highlights:  What is trust? How is it d...2024-01-1056 minContent with CharacterContent with CharacterWhat's Your Marketing Love Language?Text Emily! When I was a little girl, my parents had a bookshelf full of personality, parenting, and relationship books. I was a little bit of an odd child and I liked digging into these people-focused books and figuring out who I was as well and how I could love others in my life better. I loved learning about what made people tick individually, and how we all fit together as a big picture. One of the books that caught my fancy was The Five Love Languages by Gary Chapman. In this episode, I’...2024-01-0934 minContent with CharacterContent with CharacterDiscover Your Content Creator ArchetypeText Emily! An archetype is defined as, "A very typical example of a certain person or thing". A quintessential or textbook example if you will. And while we’re truly one in eight billion and no one can put us in any one box… Discovering your content creator archetype can help you know your patterns and strengths, as well as avoid pitfalls and speedbumps that get in the way of you connecting with your ideal clients and sharing your message. In this Content with Character episode, we’ll cover nine content creator archetypes so you c...2024-01-0248 minContent with CharacterContent with Character2024 Content Predictions: Planning for Your BEST Marketing in the New Year!Text Emily! Ever wish you could have a crystal ball for your life or business? I know I certainly do! I LOVE knowing what's going to happen next! When I know what's coming down the pike, I can plan, prepare, get excited, and in some cases... brace myself for it! I understand we can't know 100%. Life is full of the unexpected and surprises. But we can still guess, predict, hope, and then plan to do our very best no matter what comes our way. Today we’re going to have some fun...2023-12-1927 minShe Built This®She Built This®Chase Your Goosebumps, with Bonnie Wan of The Life BriefThis past year, life's felt a little more cluttered and confusing to me than usual.  As I was starting to do some of my end-of-year reflections and planning forward, I asked myself some of my usual questions: "What do I want in the coming year? What do I want to create? What do I want in my LIFE?"   And a lot of my answers weren't really satisfying or deeply fulfilling. They were based largely on what I wanted to do and accomplish, and didn't really get into who I wanted to be. Look...2023-12-1354 minShe Built This®She Built This®Your Personal Manifesto, with Bevin FarrandWhat would it look like to DO the damn thing you REALLY want to do in your life? Do you know where to start identifying what that thing is and how to make space for it?  To wrap up 2023, I wanted something new, fresh, and inspiring vs. just the normal old goal-setting and planning. I wanted to get super solid on WHAT I'm focusing on in the coming year and WHY. I want to go after my biggest dreams 150%!  In order to get clear on what that looked like, I needed to dump all the pu...2023-12-0653 minContent with CharacterContent with CharacterWhat Season of Business Are You In?Text Emily! Winter, Spring, Summer, and Fall… all you have to do is call and I’ll be there. James Taylor forgot one little part of his song - WE’LL all be there at one point or another. Physically, mentally, probably emotionally… and in our businesses. In this episode, we’re going to talk about the four seasons of business, and help you determine which one you’re in plus what actions to take no matter what the temperature is right now! In this episode on the seasons of business: Business cycle...2023-12-0533 minShe Built This®She Built This®Unlocking the Wisdom in Our Cycles with Bri MartinezTuning into our menstrual cycles can be a source of wisdom that helps us in life and business. When we pay attention to our cycles, as well as the moon and seasons, we can also develop a deeper relationship with ourselves, others, and the natural world around us.  See who you truly are, disconnect from others while reconnecting with yourself, and gain a deeper level of knowing with this bottom-up approach!  My guest in this episode, Bri Martinez is the founder and CEO of Wild Moon. She helps women get in touch with their unique in...2023-11-2944 minContent with CharacterContent with CharacterSetting Realistic Expectations: Keys to Achieving Your Big Dreams in Business and MarketingText Emily! I can't even begin to tell you how many times I've set myself up for disappointment by painting unrealistic expectations for my marketing and business.  I've gotten all hyped up and excited thinking: THIS is the moment. It's all about to blow up, go gangbusters, etc. And it pretty much never ends up like that or works that way. Instead, it takes lots of consistent hard work, daily time, effort, attention, and making sure I’m laser-focused on which direction I want to be going in and what I want for my life and...2023-11-2834 minShe Built This®She Built This®Are You ”One of the Guys”? With Emily NicholsThe words we use shape our every day, our environment, the people around us, and our world.  Are we using words and phrases in a way that creates the world we want to live in? Are we using language in a way that allows us to intentionally connect, include, and bring people together?  In this episode, with special guest Emily Nichols, we look at the topic of the many things we say (and phrases we take for granted), and how they can actually work to alienate and separate, rather than unite and include.  In...2023-11-1540 minContent with CharacterContent with CharacterGive Me a Break! What to Consider Before You Start Planning for 2024Text Emily! Personally, I'm craving some sort of in-between zone right now.  A space where it’s not 2023 anymore but it’s also not 2024 yet. Neither here, nor there. In this episode, I share with you about the magical gift I want us to consider giving ourselves in these final weeks of this year and that is…  a pause between reflecting and planning. Somewhere in between the taking stock and the planning, there needs to be a little bit of a nothing. Somewhere for all the creative ideas to bubble up without you planning t...2023-11-1432 minShe Built This®She Built This®3 Powerful and Simple Speaking Tips: BONUS EPISODE *(RE-UPLOAD)*I've had the opportunity this past Fall to enjoy lots of events, some as an attendee and some as a speaker. While I've had many takeaways, I wanted to take time to share three specifically related to speaking and podcasting - no matter the size or format of how you're sharing.  Here are my three super speedy and simple speaking tips and what you can expect in this episode:   Storytelling is king. Make sure to check out Erin Ollila's Talk Copy to Me podcast where she interviews Emma Boshart on Strategic Storytelling  Be present! Avoid audience dist...2023-11-0823 minContent with CharacterContent with CharacterFour Hidden Benefits of Creating ContentText Emily! Creating content with "character" is what this podcast is all about. Not simply creating more just for the sake of more, or because you feel like you should be, but coming from a place of depth, intention, and a desire to spark more goodness in the world. In this episode, we’re talking about why to create content in the first place and the four hidden benefits to YOU to the creator when you do! Discover how your content gives back to those experiencing it and to you in this episode. 2023-11-0727 minShe Built This®She Built This®Streamlining Your Marketing and Visibility Efforts with Rosemarie CallenderSocial media posts, blogs, emails, speaking engagements, events...  Ever wish you could just STREAMLINE it all and make your marketing, visibility, and content creation a little easier?  What if you could say just ONE thing and have it be THE thing? My guest this week, Rosemarie Callender, and I get into exactly that and how podcasting (hosting and guesting) can be a content acceleration tool to help you simplify and streamline your creation efforts so you can sit back, relax, and have more time for Netflix, reading, and everything else you love that's NO...2023-11-0145 minContent with CharacterContent with CharacterSpeaking and Podcast Guesting for Increased Visibility (Risky Business Series: Part 5) 😱Text Emily! For up to 75% of the population,  public speaking is their greatest fear. For some, it's even more scary than death itself! Stage and large audiences aside, this fear can even creep in with podcast guesting, showing up in your own video content, and more. In this episode, we're headed into the haunted house of speaking and giving you tips on how to get started with more confidence, why to consider it as a tool for your business visibility,  how to find the ever-elusive speaking opportunities, and more! In the episode: 2023-10-3146 minShe Built This®She Built This®Making More Money by Healing Your Mindset with Angela HendersonThis month on the podcast, we're talking about MONEY. In today's episode, I'm chatting with Angela Henderson who shares how to get more money in your pocket by removing the mindset blocks holding you back.  We get into: Angela's entrepreneurial journey and how she got started Why business owners struggle to bring in sales and increase your pay Angela's advice to stop holding yourself back How layering your marketing is the key to growth  And more!  Links Mentioned:  Karen Kenney's Hypnosis Audios: SHOP About the Guest: Angela Henderson  Angela Hende...2023-10-1843 minShe Built This®She Built This®Follow Your Fears: A Healthy State of Panic with Farnoosh TorabiAre you afraid of FEAR?  There's a lot of messaging out there about how we need to stare our fear in the face and crush it! "Do it scared"  Fear gets a bad rap! It's a "victim of some unfortunate PR". We’re told it’s a barrier to living our best life and if we give into our fears, we're most certainly doomed to crash and burn.  My guest today, Farnoosh Torabi, author, journalist, and host of the SO Money podcast has a different perspective of fear.  She believes that fear can...2023-10-0447 minContent with CharacterContent with CharacterTaking InventoryText Emily! My goal for my life is a successful, kind, simple existence that I feel proud of. One that isn't complex or complicated or confusing.  From relationships to business, I'm looking for things I look forward to waking up to each and every day! For me, that's the definition of success. The way to start achieving that, I believe, is to let go of all the things that are getting in the way. Yet, despite my best intentions, I complicate, confuse, and get stuck in situations that I know aren’t right for m...2023-09-2640 minShe Built This®She Built This®The Tables Have Turned... Emily’s takes the Hot Seat with guest host Kim DawsonIn this week's episode, I handed the hosting wheel over to my friend and colleague, Kim Dawson, a small business strategist and host of The Sassy Strategist Podcast.  Kim and I get into the behind-the-scenes, dive a little more about my personal business story, why I do what I do, as well as what a "day in the life" looks like over here in EmilyVille.  Kim is a kindred spirit and I always love the questions and fresh insights she brings, if you love her as much as I do, make sure to give her po...2023-09-2053 minShe Built This®She Built This®THE Podcaster on Podcasting with Adam AdamsI believe podcasts have the power to change lives.  Podcasts help people access information and education in an affordable (often free) way. They give voice to messages of hosts and guests who may not otherwise have a platform to share their impact. They can raise awareness around issues, people, concepts, and ideas. As a podcaster, you learn, grow, and evolve in the journey of podcasting. You never know who you will meet when you podcast. You can create powerful connections as a listener and a host, and a single episode can change a trajectory, perspective, or relationship. ...2023-09-0646 minContent with CharacterContent with CharacterHow to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)Text Emily! What’s the difference between talking about yourself and bragging about yourself? Does everyone feel awkward in networking situations or is that just me? When you’re on a podcast or introducing yourself from the stage, how do you avoid getting into entire life story territory but still make sure to include all the highlights? You’re going to want to listen to this episode because I'm getting into how to about talk about ourselves verbally. You can take these ideas and apply them to podcast interviews, speaking opportunities, networkin...2023-08-2945 minShe Built This®She Built This®Five Half-Truths Keeping You From Living a Full Life with Terri TrespicioYou don't need a stamp of approval, talent, passion, confidence, or even motivation to get going...  You don't need to have it all figured out or even have the slightest clue about what you're creating yet.  Creating more fulfillment, and meaning, and going after what you want starts NOW!  If you feel like there’s something more, something else you want to go after, or another piece of this little puzzle called life, this episode will help inspire you to create more meaning and find more fulfillment starting today.  In this interv...2023-08-2346 minShe Built This®She Built This®Writing Pitches to Publications with Amber PettyHave you ever considered pitching your stories to publications?  Whether you're a freelance writer already or an entrepreneur with another business entirely, writing pitches to publications can increase your visibility and get you paid!  In this week's She Built This podcast, my guest Amber Petty shares the secrets to writing pitches to publications and her experience writing for The New York Times, Bustle, Parade, and more!  Amber shares the pitch strategies that work, and the ones that don't and give us some actionable, practical tips on writing pitches that SHINE.  What propelled Amber...2023-08-0935 minContent with CharacterContent with CharacterIs Cutting Corners Costing You!?Text Emily! This episode comes to you from the trenches of a recent business debacle that's been building for five years now. It will help you look at where you might need to move FAST and take some inspired action in your life and business and where you might need to take a pause, move with more intention, and ask the right questions before getting started. In this episode: Announcing the review winner! Congrats to ShopGirl74A story about my recent MailShrimp disaster and how it all goes back to a domain deb...2023-08-0837 minContent with CharacterContent with CharacterThree Reasons Your Social Media Might Not Be "Working" (and what to do about it!)Text Emily! What does it look like when your social media is "working" for you?The social media deck isn't always stacked in our favor, and it can feel harder than ever to be "successful" on social media. In this week's episode, I'll help us put more reasonable expectations on social media as we look at three reasons it might not be working, and some tweaks to make. Plus, I'll be giving you three ideas for building your business off of social media too! In this episode: A ques...2023-08-0135 minShe Built This®She Built This®What Else is Possible? Biohacking for Busy Business Owners with Tanessa Shears"What else is possible?" Tanessa Shears' life changed when she got curious and began asking herself that question.  In this episode, Tanessa (a listener favorite and return guest!), inspires and encourages us all to look at our own lives from that perspective as we consider what our next level and showing up as our best might be.  I've personally been working in my own life on getting MORE healthy each and every year and stronger every week. I believe that it's possible for me to feel more vibrant and energetic and to start, I've stopped ac...2023-07-2634 minShe Built This®She Built This®7 Types of Rest: Keys to Renew and Restore Your Energy with Dr. Saundra Dalton-SmithDid you know there's more than one way to rest?  Ok, maybe you knew because you're already impressively smart if you're a listener of this podcast... but did you know there are actually SEVEN different types of rest?  Rest is a crucial factor for happiness, joy, productivity, relationships, and our overall well-being (not to mention how we operate our businesses!). In this week's She Built This episode, we're diving into the seven types of rest and how to REALLY fill your cup for a better life.  Dr. Saundra-Dalton Smith and I discuss the sev...2023-07-1238 minContent with CharacterContent with CharacterHow to Pitch Like a Human (three tips for podcast guesting and speaking opportunities)Text Emily! I often hear business owners who have the desire to get more visibility through podcast guesting and speaking. These opportunities tend to not just happen magically or overnight and getting them can feel overwhelming at first. There’s a lot to consider but it’s well worth seeing if it’s a good next step for YOU to increase your visibility This episode will show you the benefits of being a podcast guest and guest speaker and make this whole pitching thing more actionable, and human. You'll walk away with some key thin...2023-07-0438 minShe Built This®She Built This®Is $100K All it’s Cracked Up to Be? Setting realistic money goals, with Sarah YoungDo you know your numbers enough to know how much money you need to pay yourself to keep the lights on and vehicles registered?  Do you know how much your business needs to cover its expenses?  Do you even know what your business expenses are? We don’t always take time to pause and ask ourselves these questions or dive into the numbers enough to know what's really going on under the hood in our businesses.  Furthermore, the online space perpetuates a whole lot of loose advice and notions that we THINK...2023-06-2846 minContent with CharacterContent with CharacterHow to Create a Storybank for Your ContentText Emily! We’re constantly hearing and reading about storytelling in business and how we need to do more of it! “Your audience loves stories.”“People connect with stories.”“Tell a story and you can’t go wrong.”Where are you supposed to find all these stories? There are also a lot of resources out there sharing about WHY stories are so important, but not nearly as much about how you can actually get started in pulling them together to create content. In this week's episode of Content...2023-06-2740 minContent with CharacterContent with CharacterFour Out-of-the-Box Ways to Increase VisibilityText Emily! Visibility keeps you top-of-mind, helps you to reach and connect with potential clients and collaborators, and share your message with others. You’re probably already familiar with being visible through classic networking events, speaking engagements, posting to social media, and more! In this episode, I’ll share four out-of-the-box ways to think of visibility along with some action steps you can take right away. There’s something in this episode that I think you can apply whether you’re building your business in a robe and slippers or if you're out and about...2023-06-2038 minShe Built This®She Built This®How to Use Metrics to Inform Strategy with Alesia GalatiToday’s podcast guest changed my life.  In addition to being my friend and changing my life that way, Alesia also changed it by showing me how to use metrics to inform strategy when it came to my podcast. I hired Alesia Galati of Galati Media to do a podcast audit of the She Built This podcast back in early March 2023. We sat down and went through all the numbers, and Alesia dug in and asked me about my goals for the show.  It was in learning more about podcast performance metrics and havi...2023-06-1443 minContent with CharacterContent with CharacterThe Myth of Consistency (three marketing messages giving you the wrong idea)Text Emily! For as many people as there out there who sing the praises of consistency, there are twice as many trying to take it down and give it a bad rap. Consistency is one of those things that gets a little misunderstood in the online space, and can get confused with its cousin (sister?) frequency. This episode will help you rethink your relationship with consistency and why you might want to give it a second chance, plus some other misconceptions about marketing messages in the online space. And of course, bec...2023-06-1323 minContent with CharacterContent with CharacterChoosing a Content Strategy that Works for YOU!Text Emily! In this episode, I share about four types of content strategy and how to choose which is right for you. You'll have what you need to decide for yourself whether or not your need a content strategy as you learn what it can and can't do for your content marketing. We'll discuss how to tie your own business goals for the month together with what your clients need and want. I'll break down these four potential content strategies and make them easy, plus show you the method to my madness in ma...2023-06-0638 minShe Built This®She Built This®How to Clearly Express Your Thoughts: Three Ways to Apply the Power of ThreeToday's episode is a result of my own curiosity to become a better speaker, presenter, and podcaster! I always want to learn as much as I can about how to clearly express my thoughts and ideas to others.  My desire is to speak in a clear and effective way so that I share information and exchange ideas with my listeners and participants.  The idea was sparked after reading an article written by Alan Alda on BigThink.com called "3 Rules to Express Your Thoughts so That Everyone Will Understand You" and it uses the power of th...2023-05-3122 minContent with CharacterContent with CharacterHow Dandelions Can Inspire Your Marketing: An Easy Content FrameworkText Emily! In this episode, I talk about Dandelions and what they have to do with your marketing. We're actually going to get a little bit into gardening too,  but we’re going to start with Dandelions. My logo for my business (designed by Lindsay Taylor Brand Designer of Taylored Image) is a dandelion. Dandelions have a lot of whimsical memories and meanings for me personally and we can channel their energy, as it relates to our marketing, messaging, and our business' impact spreading far and wide! Dandelions, like wildfire, are repre...2023-05-3032 minShe Built This®She Built This®Engaging Content Ideas: Storytelling and Connection with Jessica TerzakisEngaging content ideas are all around us in everyday stories, client experiences, and conversations on LinkedIn and Facebook! All you have to do is attune your eyes and ears to scooping it up and turning it into great content.  In this episode of She Built This, Jessica Terzakis and I get into the art and science of content creation as we talk about connection and storytelling in content marketing and how to come up with engaging content ideas for your business.  This episode of She Built This is full of engaging content ideas as Jessica Te...2023-05-2440 minContent with CharacterContent with CharacterContent is a Bridge: Who Are We Talking To?Text Emily! Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to. I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the customer/client. This episode will help you gain insights into your clients and customers in a new way so you can sp...2023-05-2326 minShe Built This®She Built This®Content Creation & Artificial Intelligence; two copywriters talk AI with Erin OllilaContent creation & artificial intelligence seem to go hand-in-hand for many entrepreneurs and small business owners as of late. I spend a lot of time observing the many uses and applications of ai-generated content creation, listening to podcasts, and reading articles on how people are using it as a tool to ideate, improve writing, and more.  I still have some questions and a few concerns.  My curiosity this month is around the benefits, limitations, and cautions when it comes to content creation using artificial intelligence and I brought in fellow copywriter, Erin Ollila to ta...2023-05-171h 07Content with CharacterContent with CharacterWhat's Content Marketing Actually? And Why it Matters So Darn Much!Text Emily! What's content marketing really? Content Marketing is using the content you generate strategically to attract new customers and clients, and keeps you TOP of mind. In this episode, we get into what on earth content really means, what content marketing is, whether or not every business needs it, and how it might not be what you think or always thought. We hear the word entrepreneurial buzzwords, like content, a lot, and half the time we don't even really know what they mean. Then we overthink them as these huge con...2023-05-1622 minContent with CharacterContent with CharacterFour Questions to Ask When Taking on a New ProjectText Emily! When it comes to visibility, content creation, marketing, new platforms, and doing all the things… it can be easy to just jump into something without making sure that it’s really 100% for YOU! I’ve been there, done that. Now, I ask myself these four questions when considering whether or not to say "yes"!In this episode, I’m going to give you four questions to ask when taking on a new project. When we consider different ways to increase visibility and gain momentum in business and marketing, there are a lot...2023-05-1327 minShe Built This®She Built This®I Feel Like I’m Repeating Myself! Why Repetition is EffectiveYou might want to buckle up your seatbelt for today’s episode and turn your podcast player off 1.5x speed if it’s set there because I’m fired up and full steam ahead in this one! I’ll be sharing some little secrets I’ve been keeping which were a result of some of the things I learned by repeating myself.  In this She Built This episode, I share why repetition is effective for your message and your business as I give you five lessons learned from my most loquacious (and most repetitive) month ever.  Do you eve...2023-05-1032 minShe Built This®She Built This®How Personality Types Affect Communication, with Enneagram Coach Christina GranahanHave you ever wondered how personality types affect communication?  In this She Built This episode about the Enneagram in relationships, my guest Christina Granahan and I dive into the communication styles of each Enneagram type and talk about how our personality types impact our communication with others.  We discuss how learning about how communication styles differ from personality type to personality type, we can become more empathetic and understanding. We also cover how, for each of us, our greatest gifts and assets can also be our greatest liabilities in our personality types.  In thi...2023-05-031h 13She Built This®She Built This®It’s Not All Your Fault: Taking Responsibility (and not)You play a role in all aspects of your relationships, life, and business. You are responsible for taking responsibility and being accountable for what's yours to own.  AND it's not all your fault. There's also another side to every story, a lot of circumstances outside of our control, and a lot of chemical reactions we just can't take all the responsibility for when it doesn't go as planned.  This episode is all about taking responsibility for what's yours and leaving the rest, letting it go, and giving yourself a lot of grace along the way.  ...2023-04-2627 minContent with CharacterContent with CharacterWelcome to Content with CharacterText Emily! Welcome to the Content with Character podcast with me, your host, Emily Aborn! This first episode will help you determine if this podcast is for you and what kind of content you can expect on the show. I’ve spent a lot of my life trying to be for everyone. Wanting and trying to get everyone under the sun to "like" me. After 37ish years of this chameleon act in life and business, I realized that... it’s exhausting, it keeps us stuck, and it keeps us afraid.In...2023-04-2510 minShe Built This®She Built This®Manifesting Success in Life and Business with JJ FlizanesThe phrase, "You’re the creator of your own reality" changed JJ Flizanes' life.  In this episode, my guest JJ and I talk about the law of attraction as it relates to business and manifesting and creating the life, dreams, and reality that you desire.  JJ turns a lot of what you may have heard about the law of attraction and manifestation upside down and unpacks it in a way that's easy to understand and wrap your mind around. She gives us a clear path forward to matter where we are in relation to m...2023-04-1952 minShe Built This®She Built This®Two Steps to Determine What Defines Success for YOU with Amanda McKinneyWhat defines success? According to the dictionary, success is defined to mean, “The accomplishment of an aim or purpose.”  But today, we’re digging a little deeper into what defines success for YOU and being unapologetic in your pursuit of whatever that looks like.  "Marketing is the tool to help you succeed but if you don't know what success means to you, you'll be on the hamster wheel forever." - Amanda McKinney  My guest, Amanda McKinney breaks down the concept of defining success for yourself into two concise action/feeling steps and helps us redefi...2023-04-1251 minShe Built This®She Built This®How to Deal with Difficult People (and be less of one) with Andrea Bonior, Ph.DThere’s no shortage of difficult people in the world. You can find difficult people in the workplace, groups and organizations, in your relationships, and who knows... maybe you even live with a difficult person!  Learning how to deal with difficult people is a tool we need in our toolbox because it helps us to navigate these situations with more ease each and every time they come up.  As we learn how to deal with difficult people, we create better habits and scripts so we can stress less, use less energy, and create stronger boundaries for...2023-04-0556 minShe Built This®She Built This®How to Take Good Pictures for Social Media with Bonnie DicksonFor those of us who haven't dove headfirst into Reels and still love sharing images on social media, what are the best practices when it comes to the pictures we post online? How can we take better pictures for social media that allow us to show up as the authentic, trustworthy, professionals we are?  In this episode of She Built This, my guest, Bonnie Dickson, Business Visibility Strategist, and Photographer gives us a snapshot of how to take good pictures for social media and create a scroll-stopping first impression online.  Bonnie Dickson hears a...2023-03-2925 minShe Built This®She Built This®5 Questions to Make Them Want MORE!How do we create sparks of interest in our marketing and invoke curiosity through our content? How do we get our readers and listeners to want MORE?  In this podcast episode, we get into the five questions to ask yourself when creating content to create more curiosity and excitement for those consuming it.  You want potential clients and customers to land on your website and be intrigued enough to take action.  You want them to read your social media post or your email newsletter and say, “I must learn MORE!” Or hear yo...2023-03-2229 minShe Built This®She Built This®Is Blogging Still Relevant? With Amy Reinecke and Jennifer DraperYour business blogging questions answered! I often get asked by clients and fellow business owners questions like,  “Is blogging still relevant?”  “Isn’t blogging dead?”  “Who should start a blog?”  “How often should I blog?”  And of course, “What should I blog about?”  Starting a blog is an exciting journey and can come with a lot of questions. It’s important to set up your blog in a way that helps to grow your business and expand your reach.  In this episode of the She Built This podcast, my guests A...2023-03-1553 minShe Built This®She Built This®Why Curiosity is Important for Growth (in life and business) with Karen KenneyWhy is curiosity important for success? Where does curiosity come from? And is there such a thing as too much?  In this episode of She Built This, my guest, Karen Kenney, and I get curious about curiosity and why it’s important.  Karen’s a unique, engaging, and inspiring speaker and in my opinion, always brings a perspective that’s counter to all the shoulds, due to her own level of curiosity and looking at things in a different way.  She identifies as a super curious person, I identify as curious person, and in this e...2023-03-011h 05She Built This®She Built This®Bonus: How to Make a Personal Connection with Clients and Customers, with Emily AbornWe hear so much about making a personal connection with clients and customers, especially when it comes to the content we're creating. But how do you really do that? What even is connection, anyway?  There's so often stuff going on behind the scenes around here that I want to share with you and pull out little nuggets and takeaways from, and having just FOUR podcast publishing Wednesdays in February isn’t enough…  Especially when you bite off a topic that's just a little too big to chew like Connection (which turns out just gets my wheels...2023-02-1836 minShe Built This®She Built This®Networking: How to Meet Other Entrepreneurs and Make More Connections, with Emily AbornI'm getting into a topic near and dear to my heart and talking about networking, connecting, and relationship-building. How to meet other entrepreneurs and head into networking events (both virtual and in-person) with more confidence and chutzpah! I cover:  How to pick and choose networking opportunities that are right for YOU as an entrepreneur Things to consider before, during, and after a networking event What kinds of questions to ask to keep the vibes high in a conversation How to be THE person people want to talk to at any networking event And how to keep too-close-talkers from c...2023-02-1539 minShe Built This®She Built This®Strategy vs. Tactic: Content That Connects and Engages with Andréa JonesToday we're getting into everyone's favorite and least favorite topic of all time... social media!  My guest Andréa Jones, social media strategist and host of the Savvy Social podcast brings a fresh perspective to help you reframe your relationship to social media, take out some of the confusion, and make nice with the dreaded algorithm!  Andrea shares her inspiring backstory about perseverance and sticking with something as well as busts myths about social media that will help YOU grow your presence online.  We dive into:  Keys to Andréa's success and how he...2023-01-1835 minShe Built This®She Built This®Keys to Quality Collaborations: GOOD Collaborations with the RIGHT People!Collaborating with others isn't always the EASIEST choice. But it can be the best choice for you, your vision, your business, and your visibility.  It can make things less lonely, help you go further faster, open you up to new opportunities, and land you places you never even dreamed of! Collaborations can create a ripple effect that allow you to impact MORE lives, more people, and they are often much bigger and beyond what you can create alone.  In this episode, I share lessons learned about collaborating with others since I really started ramping up in...2022-10-2634 minShe Built This®She Built This®When Collaborations Go Awry with Emily AbornI wholeheartedly believe that quality collaborations can take you SO much further in your business and your life. I believe that choosing the right people and communities to partner with is of utmost importance. And I know firsthand that sometimes when collaborating, we hit some speedbumps or have downright flops.  In this week's episode, I share two recent collaborations gone South and what I learned from the experience as well as why it's so important to stop, look, and listen prior to diving in with collaborators.  This one is short, sweet, and comes st...2022-10-1219 minShe Built This®She Built This®How to Hold a Collaborative CEO Day for Greater Success with Emily AbornA Collaborative CEO day is when you get together with some fellow friends, business pals, or colleagues and dedicate a day to making leaps and strides in your business in a particular direction.  Collaborative CEO Days are a way to fast-track your success and growth with some outside perspectives, brains, and new insights. You can brainstorm problems, strategize processes, overcome obstacles and struggles, and get a clear plan and strategy in place.  The power in a collaborative CEO day is bringing in new points of view to your business and working together with the common go...2022-10-0533 minShe Built This®She Built This®Choosing the Right Service Provider for YOU! Is it all about price? With host, Emily AbornIn this week's podcast, I walk you through some of the questions to consider when choosing the right business advisor, graphic designer, content writer, CPA, photographer, etc. for YOUR business and your needs.  I also share how knowing what people's concerns and fears are can help YOU as a service provider set yourself apart in a sea of industry competition.  My hope is that this podcast will help you to evaluate some of the important factors when making your decision and guide you to choose the right service provider for you. So you can sit fi...2022-08-3144 minShe Built This®She Built This®Everything Content: How to Choose the Communication Method that Works for You with Emily AbornIn this episode, I take a broad look at all different kinds of content so you can choose the communication method that's right for YOU!  I'll share some normal marketing methods and how to re-think them with a more out-of-the-box approach, plus give you all the info and permission you need to kiss some methods goodbye!  We get into how to help yourself choose from:  Social media content Lead magnets  Blogs Podcasts Email marketing  Facebook groups  And all the other places you could be showing up with content! Plus, what to consider no matter...2022-07-2049 minShe Built This®She Built This®Networking the Way to Your Dreams with Julie Brown of the This Works PodcastYou're probably familiar with the phrase, "It's not what you know, it's who you know." My guest today, Julie Brown, shares just how true this common idiom really is!  85% of companies know that building relationships affects their bottom line and the success and profitability of their company, but only 26% have an actual strategy for building and maintaining relationships.  We're not taught relationship-building and networking in school (at least, not on purpose). Julie Brown fell into the art and science of networking and training others to do it better, by realizing how important it was for th...2022-01-1251 minShe Built This®She Built This®Perfecting the Podcast Pitch with Angie TruebloodHow can being on podcasts help your business? How do you GET on the podcasts that you want? Join me in a conversation with Angie Trueblood, host of the Go Pitch Yourself Podcast as she shares her tried and true tips on getting onto the podcasts that help to leverage your business, and connect you to new clients.  Looking for MORE great tips from Angie? Download her Roadmap to Podcast Pitching Success for and get:  6 Steps to Podcasting Pitching Success 5 Mistakes to Avoid When Pitching Yourself for Podcast Interviews  Weekly behind-the-scenes peeks and strategic insights gained from...2020-07-2936 min