Shows
Embodied CEO577: Unveiling Offer Shifts & All The Behind The Scenes In These Decisions - The Era Of Both Series Part 4In this fourth episode of The Era of Both series, I reveal the shifts and changes we're making to our Hirsh Marketing offers. I emphasize the importance of aligning your offers with your company values and making sure they're driven by your unique process. With increased depth, more individualized attention, and a meticulous approach towards strategy, messaging and customizations, our focus has shifted to ensure our clients can leverage their maximum potential. Don’t miss out on this exciting new episode of the behind-the-scenes transformation at Hirsh Marketing AND get a sneak peak into another exciting announcement com...2023-11-0928 min
Embodied CEO552: How 7 & 8 Figure CEOs View Their BusinessDo you manage your business from a proactive state? Every business contends with threats and liabilities, and it's crucial to acknowledge and address them proactively rather than fearfully. Drawing from my own experiences, I’m sharing two key lessons I've learned from having this perspective. No one, regardless of their business stage, has everything entirely figured out. As businesses evolve, new issues emerge, and adaptation becomes crucial. Instead of pursuing an unattainable perfection, the focus should be on building the capacity to navigate challenges as they arise. Listen in to learn how to embrace the inevitability of cha...2023-08-3118 min
Embodied CEO551: Breaking Down Alex Hormozis Book Launch Success With My TakeawaysIn today's episode, I’m discussing my key takeaways and reflections from Alex Hormozi’s (the author of the book $100 Million Offers) most recent webinar. We'll explore the intricacies of Alex's strategy, how he leveraged his strengths, and the careful balance between customization and adhering to foundational principles. While his specific tactics may not be directly applicable to every business, his approach holds valuable lessons for anyone looking to build a successful brand and connect with their audience on a deeper level. If you’re curious as to how these lessons might be useful for you, your business, and your s...2023-08-3030 min
Embodied CEO550: 90% Of Entrepreneurs Are Not Doing This...And It's Costing ThemAs entrepreneurs, we're wired to seek instant results and immediate gratification. But what if I told you that one of the most potent secrets to success lies in playing the long game? In today’s episode, I’m explaining the essence of the long game – that elusive concept that's often overlooked in our quest for rapid success. Tune in as I unravel the layers of this game and help you understand how it applies to our entrepreneurial journey. Remember: in a world obsessed with instant results, those who master the long game emerge as the true champions of the...2023-08-2420 minEmbodied CEO549: This Messaging Strategy Can Lower Your CPL's & Increase Your Sales ConversionOn today’s episode of the Not For Lazy Marketer’s Podcast, I'm excited to uncover a topic that can honestly transform your marketing efforts and massively boost your results. I’m exploring a powerful seasonal marketing strategy that I've been teaching and it's about time we delve into the nitty-gritty details here on the podcast. Seasonal marketing isn't just about capitalizing on trends. The core of this strategy lies in truly understanding these seasonal shifts and adapting your content, lead generation, and sales efforts accordingly. Listen in as I introduce you to this strategy and provide you wi...2023-08-2321 minEmbodied CEO548: Why My Own Live Launches Are Wildly Successful...It's Not What You ThinkWelcome back to the podcast! Today, I'm going to discuss something that's been a game-changer in my business – my live launches. I've been doing them consistently over the last few months, and the results have been astounding. But there's a secret sauce that might surprise you. You see, 95% of the leads we bring in during a live launch don't convert right away. It's what we do after the launch that makes all the difference. In this episode, I'll break down why these follow-up experiences are critical and how they've contributed to our success. If you’re looking for i...2023-08-1718 minEmbodied CEO547: The 3 Biggest Contributing Factors To My Own Multi Million Dollar CompanyI'm thrilled to be diving into a topic that's been on my mind lately. In this episode, I want to peel back the curtain and share the three biggest driving factors that have propelled me forward on this journey to owning a multi-million dollar company. Throughout this episode, I'll break down each of these components and how they've shaped my business and ultimately my life. So, whether you're an entrepreneur, a dreamer, or someone seeking insights into what fuels achievement, I hope you find inspiration and actionable takeaways from today's discussion. Tune in! _________________________ Wa...2023-08-1522 min
Embodied CEO546: My Take On DM Marketing StrategiesIn today’s episode, I'm diving headfirst into the world of DM strategies—the art of direct messaging to grow your business organically. Now, I'm not talking about the infamous spammy cold traffic DMs that many of us have encountered and swiftly ignored. Instead, I'm focusing on a particular approach that involves reaching out to individuals who've joined your Facebook group or shown interest in your lead magnets. This method is often hailed as a potential goldmine for engaging potential clients and sparking fruitful conversations. I'm here to present a different perspective. One that suggests that the time...2023-08-1118 min
Embodied CEO544: The Marketing Formula That Works 100% Of The Time -- The Anti Marketing Hack Series #5Throughout this series, we've delved deep into various aspects of marketing, focusing on the three strategies that always work and that will make the biggest impact on your business. And today, we're wrapping it up with something that will help you move the needle forward in your business — a marketing formula that works 100% of the time. The best part? It's incredibly simple. I often see marketers get caught up in chasing complex strategies and feeling overwhelmed by trying to do too many things. But remember, successful marketing doesn't have to be complicated. Tune in to learn about ho...2023-08-0516 min
Embodied CEO543: When Something Doesn't Convert, This Is Usually Why -- The Anti Marketing Hack Series #4I believe that 85% of the time, when you're facing marketing challenges and trying to figure out what's going wrong, it boils down to one crucial aspect: your messaging. It's not just about the words you use; it's the way you communicate with your audience. You can have the strategy and the ads, but if your messaging isn't on point, your marketing efforts might not yield the desired results. Tune in to episode 4 of the Anti Marketing Hack Series to learn how important it is to constantly refine your messaging and why getting your messaging right is a m...2023-08-0419 minEmbodied CEO542: Prioritize Consistency And You Can't Fail -- The Anti Marketing Hack Series #3Welcome to day three of my five-part series, the Anti Marketing Hack Series. In a world full of marketing hacks and quick fixes, it's easy to overlook these essential foundations that often get lost in the noise. Today, I’m touching on a crucial aspect of marketing: prioritizing consistency, specifically in lead generation. Consistency should be your North Star in marketing. If you’ve ever struggled with this, listen in as I share how to stay committed to consistently show up for your audience and leads, and combine that dedication with a well thought out strategy. If you m...2023-08-0319 minEmbodied CEO541: How I Create Every Single Marketing Strategy -- The Anti Marketing Hack Series #2I’m back with day 2 of the Anti Marketing Hack Series, a series where I’m diving deep into the foundational marketing strategies and principles that will always remain constant, no matter how the economy, the industry, or the platforms change. Today, I am sharing with you a secret that I believe is key to creating a successful marketing strategy. Here's the thing – marketing strategies should never be a copy-paste replica of someone else's success. Marketing is all about creating an experience – an experience that captivates your audience, leads them through a series of emotions, and ultimately, turns th...2023-08-0223 min
Embodied CEO540: The Root & The Why Behind All Your Marketing -- The Anti Marketing Hack Series #1I have a special series coming at you this week! Every so often, I like to dive into a specific topic that speaks directly to our heart of hearts. In a world where everyone seems to chase the latest hacks and quick fixes in marketing, I wanted to take a different approach. Instead of focusing on short-term tactics, I'll be exploring the timeless principles that form the foundation of successful marketing – The Anti Marketing Hack Series, if you will. Tune in to find out what these principles are and why these are the elements that hold true now...2023-08-0123 min
Embodied CEO539: The Most Underutilized Marketing Strategies That Will Make An Impact On Your ResultsIn today’s episode, we're diving deep into underutilized marketing strategies that can have a massive impact on your business results. These strategies are all about optimizing and refining key areas of your marketing to maximize engagement and conversion rates. Implementing these tactics will undoubtedly lead to a significant boost in engagement, connections, and sales. If you want to make progress, attract more customers, and see a substantial return on your marketing actions, listen in to see how you can use these simple yet effective strategies in your own business. _________________________ Ways I can sup...2023-07-2718 min
Embodied CEO538: Behind The Scenes Of Building Out A Marketing Strategy From The Ground Up With Heather ShannonOn today’s podcast, I am thrilled to have Heather Shannon joining me! Heather is a certified sex therapist who helps people understand their sexual identity and navigate their relationships. Heather recently participated in my program "Launch Your Funnel Live", where we focused on creating an effective marketing strategy to attract more clients. During our conversation, Heather shares her background and business journey, transitioning from a therapist to a coach. She also highlights her struggles with marketing and finding a consistent strategy to bring in new clients. Marketing is an ongoing journey, and it's essential to embrace the...2023-07-2528 minEmbodied CEO537: This Quick Exercise Could Help You Massively Grow Your Business Over The Next 30 DaysAs we approach the end of summer and find ourselves in a season of reflection, I believe it's the perfect moment to dive into a subject that many entrepreneurs struggle with—their time management. In this episode, we'll explore the importance of valuing our time as the most valuable asset we possess. I'll be sharing an exercise that can make a significant difference in your business if you choose to implement it. Remember that time is an invaluable and non-renewable resource. By aligning how we spend our time with our vision and goals, we can elevate our bus...2023-07-2019 min
Embodied CEO536: Most Of You Are Thinking About Your Marketing Wrong…Here’s WhyToday, we're diving deep into the world of marketing, specifically focusing on the power of visibility ads and building genuine relationships with your audience. During this episode, I’m tackling a common question that arises when discussing visibility ads: "Why aren't these ads driving people to my website, lead magnet, webinar, or product? Isn't that the point of marketing?" This mindset often leads to one of the most significant challenges people face when embracing visibility ads – the concept of providing value without immediate, direct conversions. Listen in to learn how your sales and business growth will...2023-07-1920 min
Embodied CEO535: The 3 Layers In Every Successful Marketing StrategyIn today’s episode, we're diving into the three layers of the Not For Lazy Marketers process and how they contribute to your overall marketing strategy. Every business should have these three layers in their marketing strategy! They work together harmoniously, allowing you to build an engaged audience, generate leads, and ultimately increase sales. While the execution of each layer will vary, the principles remain consistent. Listen in to find out exactly what these 3 layers are, how to implement them into your business and see your marketing thrive! _______________________ Ways I can support: 2023-07-1321 min
Embodied CEO534: The One Specific Ad We Run For Every Client…Here’s The Strategy!It's been a while since we have discussed this specific ad strategy, but it's such an essential part of what we do for our clients and my own ads. Today, I want to dive deep into visibility ads. This ad strategy holds tremendous importance for your overall marketing efforts, and the best part is that you can start implementing it in just two days, even if you're new to running ads or haven't completed your funnel or strategy yet. Too often, I see entrepreneurs and content creators spend countless hours creating content, only to post it on s...2023-07-1118 min
Embodied CEO533: These 2 Strategies Are Making The Biggest Impact On Our Client ResultsWe've had a phenomenal few weeks with numerous client wins, tremendous momentum, and high satisfaction and retention rates. Today, I want to share the key themes that have emerged from our success stories. In this episode, we're going to dive into two powerful strategies that can greatly impact your marketing success – messaging and combining live launches with an evergreen strategy. These strategies may appear simple, but they have proven to be game-changers. Listen in to learn how these two strategies can have a huge impact on marketing success; then take a step back and consider whether there are...2023-07-1017 min
Embodied CEO532: 3 Things Missing From Most Businesses Marketing StrategiesIn today’s episode, I’m discussing three crucial elements that are often missing from most businesses' marketing strategies today. This topic has been inspired by the incredible success my team and I have been experiencing recently. Our clients are thrilled with the momentum we're generating, and the positive feedback from both Essential and Elite levels is pouring in. This made me reflect on what we bring to the table that many businesses seem to overlook, which leads to such a significant impact on their marketing strategies. These three elements - long-term and short-term vision, refining your mess...2023-07-0422 min
Embodied CEO531: You Either Have One Of These Two Resources To Grow Your BusinessFor today’s episode, I’ll be diving into two key resources you can leverage to grow your business: time and money. As we find ourselves approaching the halfway point of the year, it’s the perfect time to assess our progress toward our annual goals. Are we on track? Are we experiencing the growth we anticipated? These questions often lead us to reflect on how we’re utilizing our resources. Throughout the episode, I’ll explore how the allocation of resources can vary depending on the stage of your business. I’ll also address the question o...2023-06-2920 min
Embodied CEO530: If You're Not Getting Sales - This Is The ProblemMarketing can sometimes feel complicated, but in reality, it boils down to a few key factors that impact your success. In today’s episode, I address the challenge of converting leads into sales and provide insights on what might be causing the issue. Marketing is an ever-evolving process that requires constant refinement and adaptation. As your audience and the industry changes, so should your offer and messaging. By staying attuned to your audience’s needs and making necessary shifts, you can create a dream offer that resonates with them and achieves outstanding results. Tune is as I d...2023-06-2721 min
Embodied CEO529: The 5 Steps To A Successful Summer Marketing StrategyAs entrepreneurs, we often face the challenge of dealing with a summer slowdown in revenue while still shouldering ongoing expenses. In today’s episode, I’ll be sharing five steps you can take to make a successful summer marketing strategy. By implementing these steps, you’ll be well-positioned to overcome the summer slump and seize the opportunities that arise during this time. Your business cannot afford to slow down entirely if you aim for continuous growth. Listen in as I dive into each part and explore how to create a successful summer marketing strategy. _______________________ Ways...2023-06-2224 min
Embodied CEO528: The #1 Most Important Strategy To Implement In Your Business & Marketing TodayIn today’s episode, I’m discussing a strategy that is crucial for success in marketing and business: the ability to pivot and adjust on the fly. Many of us crave structure and predictability in our businesses. We meticulously plan our strategies, create to-do lists, and expect everything to go accordingly. However, the reality is that things don’t always work out as we envision. There’s a level of unpredictability when it comes to how people will respond to our marketing efforts, especially if we are trying something new. This is where the ability to pivot and adap...2023-06-2018 min
Embodied CEO527: 3 Ways To Make Summer Big Months For Your BusinessIn today's episode, I am thrilled to share with you some valuable insights on how to maximize your business potential during the summer months. During the summer, it's crucial to stay connected with your audience and understand their evolving needs. By embracing these seasonal shifts, you can leverage them to your advantage. This episode is packed with three high-level strategies that will not only keep your business running smoothly but also ensure effective communication with your audience, even while you're enjoying some well-deserved time off. I'll be diving deep into these strategies, providing you with practical tips a...2023-06-1517 min
Embodied CEO526: 5 Traits Of The Most Successful EntrepreneursToday, I’m diving into traits that all successful entrepreneurs possess. Throughout the interviews I conducted last week with some of our most successful clients, I noticed a recurring theme. These entrepreneurs all shared five key traits that have played a significant role in their success, and I believe they can do the same for you. Throughout this episode, we'll explore these traits in more detail and discuss how you can incorporate them into your own entrepreneurial journey. Remember, success is not reserved for a select few—it's attainable for anyone willing to embody these traits...2023-06-1324 min
Embodied CEO519: 3 Hidden Areas You Could Generate More Revenue In Your Business NowIn this episode of the Not For Lazy Marketers Podcast, I’m exploring different strategies to generate revenue and create a cash infusion in your business. Building a strong foundation of trust with your audience, email list, and customers is a valuable asset that shouldn't be underestimated. Leveraging this existing trust can be a powerful way to increase your revenue without solely relying on acquiring new customers. Let's uncover the untapped potential of your warm audience, existing customers, and email list. If you're looking to generate some cash or increase your overall revenue, you’ll want to liste...2023-05-3121 min
Embodied CEO518: If You’re Making 6 Figures Or More, You Need To Hear ThisI'm excited to dive into a topic today that I believe brings a fresh perspective to the world of entrepreneurship and business growth. In this episode, we'll be exploring the idea that not every opportunity is one that you should capitalize on. To navigate this decision-making process effectively, it's essential to have a clear understanding of your big focus and overarching goal. It's okay to say "no" to opportunities that don't align with your big focus or won't have a greater impact than your existing efforts. Tune in for more valuable insights and learn how to keep p...2023-05-2519 min
Embodied CEO517: Remember These 3 Things When Solving Any Marketing ProblemIn today’s episode, we’re going to talk about an essential concept that is often overlooked. It’s easy to lose sight of the bigger picture, but by remembering the why, the promise, and the outcome, we can align our actions with our goals to create a more impactful and purpose-driven business. Considering the "why" can guide decisions, customize strategies, and create more meaningful connections with customers. If you're ready to shift your perspective, gain clarity, and harness the true power of your marketing and business strategies, then you’ll want to tune in! Get ready to take...2023-05-2315 min
Embodied CEO516: Answer These Questions To Instantly Improve Your Messaging & MarketingIn this episode, I’ve got some questions for you. If you can answer these questions, you’ll be able to instantly improve your messaging and marketing. Join me as I dive into the concept of psychographics and its significance in defining your ideal customer. The real power lies in understanding their psychographics. Harness this power and you’ll learn how to transform your marketing and achieve remarkable results. Listen in! Listen in! _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients...2023-05-1820 min
Embodied CEO515: I Made This Mistake In My Own Marketing & It Cost Me Big TimeIn today’s episode, I’m sharing a mistake I made in my own marketing and how it cost me big time. Consistency is crucial for effective marketing strategies. Instead of pausing marketing efforts, I’ve got some great recommendations that can help meet your audience’s needs. Listen in as I discuss the benefits of consistent marketing initiatives and some repercussions that I learned from my own mistake. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter...2023-05-1620 min
Embodied CEO513: 3 Simple Strategies to Increase Connection (& Sales) With Your AudienceDo you connect well with your audience? Today, I’m sharing 3 actionable tactics to increase connection with those who follow you, and ultimately boost sales. Strategies like using Instagram stories to showcase behind-the-scenes footage and your personality to create a deeper connection with your audience. If you’ve struggled to remain authentic while standing out, and embracing what makes you unique in your messaging, listen in. I have simple strategies to help you create that connection, while remaining true to yourself. _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at wha...2023-05-0919 min
Embodied CEO511: Two Hard Truths You All Need To Hear & Nobody Will Tell YouToday’s topic was inspired by a recent team meeting that got me fired up about the unrealistic client strategies that some influencers in the online marketing industry are promoting. Many entrepreneurs are being sold the dream of an easy, automated business with a membership funnel that generates recurring revenue month after month. But as someone who has built a successful business and seen behind the scenes of six, seven, eight, and nine figure businesses, I can tell you that this is not the reality. In this episode, I'll be sharing two hard truths: there is no suc...2023-05-0424 min
Embodied CEO510: What All Of Our Most Successful Clients Are Leveraging Without Even Realizing ItToday on the Not For Lazy Marketers Podcast, I’m emphasizing the significance of recognizing and utilizing your strengths and personality in your business and marketing strategies, a critical aspect that is often neglected. Numerous individuals dedicate their time attempting to imitate someone else's proven formula or template for success, neglecting the fact that they themselves possess unique qualities that are the true magic. The most successful people are those who harness their natural strengths, personality, and what they find enjoyable and effortless. While entrepreneurship is no walk in the park, grabbing hold of what comes naturally to...2023-05-0220 min
Embodied CEO503: This One Shift Can Make a Difference in Your Business This WeekDo you ever feel stuck in analysis paralysis? You know what I’m talking about…the constant “what ifs” and fear of making the wrong decision in your marketing that mean you end up doing nothing at all. Instead of trying to figure out every possible scenario and answer to each and every question, take action one step at a time. Taking action (even small actions) make it possible to gain feedback. That feedback is critical to growing a successful business. In today’s episode, I’m diving into the importance of not getting stuck in overthinkin...2023-04-1816 min
Embodied CEO499: 3 Simple Tactics You Can Leverage Now To Improve Your ResultsAre you looking for ways to improve your results? In this episode of Not for Lazy Marketers, I’m dropping 3 simple, but HUGE, tactics you can implement now to see your sales climb. From producing valuable content that connects, to generating consistent leads, to nurturing relationships, you’ll want to tune in. I’m highlighting essential pieces to business success, and easy ways you can improve your marketing today. Looking for Hirsh to support your marketing? http://helpmystrategy.com Join me at my Exclusive Business Hangout, March 30th: http://hirshmarketing.com/openhouse 2023-03-2815 min
Embodied CEO497: The 3 Reasons Why Your Offer Isn't SellingIf you have an offer that just isn’t selling, this episode is for you. Many people mistakenly think that their offer is not good enough or that people simply don’t want it, and they try to change the offer…and then when that new offer doesn’t sell, they’re on the verge on giving up. Oftentimes it isn’t the offer itself, but rather the offer positioning. Before you go totally recreating your offers, listen in. I’m uncovering the why behind your offer not selling. Things like: - Offer positioning - Offer confu...2023-03-2320 min
Embodied CEO496: What Exactly is Part of a Converting Marketing Strategy?What is your marketing strategy? That sense of overwhelm you just felt when reading that question…you’re not alone. Many people feel overwhelmed when asked about their marketing strategy because they lack clarity on what should be included. Today, I’m jumping into the what and the why behind these 4 critical pieces that MUST be part of your marketing strategy: 1. Building an Audience 2. Lead Generation 3. Sales Conversion 4. Retention If you’ve been searching for a starting point for creating a successful marketing strategy that converts, this is it. Li...2023-03-2121 min
Embodied CEO495: Hour By Hour How I Structure My Day As a Mom & 7 Figure Business Owner - Marketing Questions Answered #5I'm dedicating Day 5 of the ‘Marketing Questions Answered’ series to share how I structure my day as a successful entrepreneur and mom of three. This has been a question I have received frequently so I knew it needed to be a part of this series despite it not being marketing specific. In this episode, you'll learn about my: Non-negotiable habits Time management techniques Daily intentions I also go into the specifics so you can get a glimpse into my daily routine, giving you a look into how I manage to fit...2023-03-1729 minEmbodied CEO439: Make Your Sales Goals Achievable & Simple Doing This - Behind the Scenes Series Day #495% of the clients who come to work with us are struggling because they don’t know their numbers, and knowing your numbers is critical to achieving your sales goals. At Hirsh, we eat, breathe and sleep numbers. In fact, it’s where we start with each and every client. We take their sales goals, make projections, utilize different scenarios, track the data, make data-driven decisions, and then do it all again. Let’s recap. That’s: —> Projections —> Collect Data —> Make Decisions —> Repeat This 4 step process takes the overwhel...2022-09-0918 min
Embodied CEO433: 6 Things That Are Working Right Now in MarketingMarketing is always changing. What’s working right now may not be what was working last year, last month, or even last week. At Hirsh Marketing, we discuss daily what is (and what isn’t!) working in the marketing world, so we can shift and make changes where needed as quickly as possible. In this podcast episode, I’m sharing with you 6 things that ARE working right now in strategy and in ads. Things like: - Cash Infusions - Increased Offer Value - Carousel Ads an...2022-08-2516 min
Embodied CEO405-State Of The Union- Hirsh Marketing & Marketing In 2022If lack of inspiration, burnout and stressing about every detail of your business is part of your day-to-day, I have an important message for you. It’s a State Of The Union of what’s happening right now in the digital landscape, and what you must do if you feel like nothing is working. Because as entrepreneurs, we have no choice but to succeed. Even if all odds seem to be against you, I’ll show you how to gain some perspective, and how to think about online ma...2022-05-3127 minEmbodied CEO354 - Faced With The Reality What I Built Needed To Change - - Great Reset Series 2I knew it was a make-or-break moment in my business, and if I was going to pull through I’d have to step up and do something I’d never done before... In episode #2, I’m diving deep into my thought process that led to The Great Reset of Hirsh Marketing, took us out of the red, and created our most lucrative month ever!2022-01-1427 minEmbodied CEO342 - Images Vs. Reels: Advice Directly From Team HirshImages versus Reels, which will yield the best results for your ads? The answer isn’t as simple as you might think. Tune in to this episode for expert advice directly from Team Hirsh and the real-time results we’re seeing in our clients’ accounts when it comes to using images compared to Reels!2021-11-3015 minEmbodied CEO336 - Creating Your Brand Identity = Improving Your MarketingWhen you’re inspired, or emotionally charged, you are more than likely able to sit down, concentrate, ideate, write, record, you name it, some seriously punchy content. But when we get busier, and BUSIER, creating content, the GOOD content, that inspires, is raw, and is real (which we already know is the type of content that performs best), becomes harder. Lately, I’ve been feeling somewhat of a disconnect between Hirsh Marketing’s presence/content and myself as founder and CEO. So last Friday, I set aside time with my Creative Manager and my Sales Director, and we had...2021-11-0924 minEmbodied CEO328 - Current Facebook Trends Brought To You Straight From The Hirsh Team Huddle!In this episode, I’m sharing the most current Facebook trends brought to you directly from our exclusive Hirsh Team Huddles! From automatic placement VS manual placement, dynamic creative VS post ID, to video best practices, I’m diving into NEED to know hot takes on what’s working (and what’s NOT) in the realm of Facebook ads today!2021-10-1413 minEmbodied CEO323 - The Shift: What It Now Means To Partner With Hirsh MarketingIn this episode, I share an exclusive recording of The Shift: A Hirsh Marketing Partner Info Session. With massive shifts in the industry, come massive shifts to our agency and the level of support we provide to our clients. Tune in to learn about the vital component you now MUST have in your marketing and all of the shifts Team Hirsh has made to guarantee our clients’ success with the littlest amount of time and energy they have to expend.2021-09-2846 minEmbodied CEO317 - Increasing Your 1:1 Conversations With Your AudienceWith the current direction we’re going with marketing, one thing is clear: connection with your audience is absolutely critical. To be successful in this new era, you have to increase your 1-1 conversations with your audience to build deeper connections that convert them into sales. Tune in to today’s episode where I’m sharing all the hot insights and strategies on increasing your 1-1 conversations with your audience, including how Team Hirsh is incorporating this into our own strategy!2021-09-0717 minEmbodied CEO289 - Current Ad Hacks In This New EraIn this episode, I’m sharing Team Hirsh’s current ad hacks for success in this new era of digital marketing. The iOS 14 updates have created massive changes in the backend of Facebook Ads Manager, and our iOS task force is constantly researching, creating solutions, and implementing new strategies to stay on top of everything. Everything we think we know changes by the day, and if you aren’t up to speed you will lose money, without a doubt. Tune in to uncover 3 ad hacks you can implement to ensure that doesn’t happen to you.2021-06-0115 minEmbodied CEO272 - The Do’s & Don’ts Of Your Ad CreativeIn this episode I’m diving into the do’s and don’ts of your ad creative. It is critical that you nail this because it is one of the most important components to the success of your ads. If your copy and creative don’t connect with your audience, stand out, and stop the scroll, your ad results will suffer horribly. Tune in to learn about Team Hirsh’s best practices for ad creative, including: using dynamic creative, how many copy and creative versions you need, how often you should refresh your creative, how to test new creative, and more!2021-04-0121 minEmbodied CEO268 - How To Instantly Improve Your Ad TargetingYou’re in for a treat with this episode my friends, because I’m sharing strategies you can implement right away to instantly improve your ad targeting. One thing Team Hirsh is seeing right now is that there are a lot of audiences that are becoming increasingly oversaturated. So how do you still find success with those audiences? How do you find new audiences to test? How big should your audience size be? How long does it take to determine your targeting isn’t working? Tune in to uncover the answers to all of the above!2021-03-1817 minEmbodied CEO245 - 2020 High Ticket Funnel Best PracticesIn today’s episode, I’m diving into all of Team Hirsh’s best practices for creating an extremely profitable high ticket funnel. Now, I define a high ticket funnel as a service that you sell via an application or a sales call, and they are my bread and butter. My entire business revolves around high ticket sales funnels, because we sell everything through an application and have a sales call, with the only exception being when I live launch my Ignite course. That being said I am intimately familiar with the strategies required to maximize your high ticket funnel...2020-12-2928 minEmbodied CEO244 - 2020 Self Liquidating Offer Funnel Best PracticesIn today’s episode, I’m sharing Team Hirsh’s best practices for another strategy you can implement in your business: self-liquidating offer funnels. The mistake many people make with self-liquidating offer (SLO) funnels is that they treat them as their be-all-end-all marketing strategy that’s going to make them millions of dollars with minimal effort on their part. That is not the case. SLO funnels can absolutely be profitable and are an incredible lead generation tool, but only when executed properly. If you’re interested in creating a SLO funnel in 2021, or if you had one that just didn’t per...2020-12-2424 minEmbodied CEO208 - What To Do If My Ads Not ConvertingIn this episode, I’m walking you through Team Hirsh’s exact process on what to do if your ads aren’t converting. First you must do quality control, then check the copy and creative, then test different audiences, and finally analyze the offer itself. Tune in to learn how we tackle each of these steps and the mistakes you need to avoid making.2020-08-2018 minEmbodied CEO205 - Your Marketing FoundationIn this episode, I’m taking it back to the basics of creating a solid marketing foundation. I walk you through step two of The Hirsh Process: Strategize, and explain why you need to be clear on your ideal customer, your offer and your messaging, and your marketing goals. Tune in to learn how to create a marketing foundation that will set you up for success with your ads.2020-08-1122 minEmbodied CEO196 - How To Get Your Audience & Leads To TakeGetting your audience and leads to take action is every entrepreneur’s and business owner’s goal, but getting them to actually do it isn’t always so easy. Well, I should say it’s not easy if you don’t know the right strategies to drive them to take action.So what CAN you do? I know two surefire ways to make sure your audience and leads go from passive bystanders to action takers, and I’m letting you in on my secrets in today’s episode of The Hirsh Marketing Underground Podcast.2020-07-0919 minEmbodied CEO195 - Influencer or Influential Entrepreneur?Here’s a question you might never have asked yourself: are you an influencer, or an influential entrepreneur? Now traditionally, many of my clients fall into what most people would consider to be an “influencer,” but really, I think they should be called an “influential entrepreneur.” In today’s episode of The Hirsh Marketing Underground Podcast I’m discussing and defining the differences between the two, and explaining how they affect your social media marketing strategy in the long game.2020-07-0721 minEmbodied CEO194 - The 5 Keys To Massive Marketing SuccessIn this episode of The Hirsh Marketing Underground Podcast I’m diving in to my five keys to massive marketing success. These are essential foundational keys that you must continually prioritize in order to achieve success, no matter where you are in your marketing. Even if you’re successful right now, it’s always good to remind yourself of these keys and keep them in the forefront of your mind, because I guarantee as you’re listening you’ll be like “Man, you know what? I forgot about that!” For complete show notes, visit - www.hi...2020-07-0224 minEmbodied CEO193 - How Do I Reach More Of My Target Audience“How do I reach more of my target audience?” Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special ‘ninja’ targeting strategies. It *surprise, surprise* all comes down to using a process and following a system that leads to you truly understanding the audience you’re trying to attract. First, you have to get clear on who your target audience is, and really dig deep. Once you have that figured out, you have to build a solid foundation for your targeting and messaging. I’m sharing my ult...2020-06-3017 minEmbodied CEOEP 185 - My "Secret Sauce" To Keeping 95%+ Of Our ClientsLately, a lot of people have been asking me one question over and over again, “Emily, what is your secret to keeping a 95%+ client retention rate?” There are four secret ingredients that go into my Hirsh Marketing high client retention rate “Secret Sauce” When combined, these ingredients are powerful. In fact, using my “Secret Sauce” has resulted in my company having a 100% retention rate in the month of April. Not only that, but we signed 10 new clients! So that’s what this episode is...2020-05-2826 minEmbodied CEO182 - Why LIVE Webinars Are CRUSHING It Right Now!I’ve been really excited lately. Why? Because live webinars are CRUSHING IT right now! Any dedicated business owner or serious entrepreneur should be super excited about this fact too. In this episode, I’m going to tell you the exact strategies we implement with our live webinars here at Hirsh Marketing along with: How to shift your messaging to be as relevant as possible to the current climate How to incentivize people to actually show up to your webinar How to support and inspire your audience as much as possible For complete show no...2020-05-1921 minEmbodied CEO174 - Test, Refine, RepeatCurious about the experience of being a Hirsh Marketing client? In this episode, I’m sharing a behind-the-scenes look at The Hirsh Process in action, using our microwebinar-to-application funnel. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-1742020-04-2119 minEmbodied CEO172 - From Wanting To Pause Ads To 284% Return On Ad SpendWhen COVID-19 started to shut down the US, a handful of our clients wanted to pull back, shut down ads, and wait it out. Because that sounds easier, right? (Or less risky.) But today, I’m sharing a real-life story (from a Hirsh client!) to explain why that’s the worst mistake you can make right now + highlighting one of our clients who went from wanting to turn off ads to getting $0.79 leads + 284% ROAS! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-1722020-04-1418 minEmbodied CEO140- The Importance Of Urgency In Your Ads + Marketing“Why is Hirsh Marketing different?” It all comes down to urgency… but not in the way you think. I’m talking about urgency with your decision-making + how quickly you take action! In this episode I’ll highlight my definition for URGENCY + how it saves our clients money, plus… why “wait+see” with Facebook ads is a MYTH, the difference between corporate agencies + Hirsh Marketing, and how I train my employees to take smart, QUICK actions now. For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-140 2020-01-0717 minEmbodied CEO134- Simplifying + Connecting Everything In Your MarketingIf you ask me about the 2020 goals for my business, all I have to say is… I want to simplify everything + make it even better! Here’s what I mean: Last month I broke everything in my internal marketing department + re-built it. And this episode is all about how I CONNECTED every piece of my marketing to SIMPLIFY my business in the new year! Tune in for an inside look at Hirsh Marketing in action (+how this can help you plan better in 2020).2019-12-1715 minEmbodied CEO131- The Difference Between Cold, Warm, And Hot TrafficYou know the difference between cold, warm, and hot traffic… but do you know which marketing strategies work best for each? In this episode I’ll explain specific marketing strategies for each “type” of traffic, how each one relates to a step in The Hirsh Process, and a common MISTAKE you can easily avoid.2019-12-0514 minEmbodied CEO114- Behind-The-Scenes: Team Hirsh Launch PlanningI’m detailing our behind-the-scenes launch prep for the second round of IGNITE. Of course, I use The Hirsh Process in my business, too - so you’ll get those details right here!2019-10-0816 minEmbodied CEO111- A Mistake People Are Making Tracking Ad ResultsTracking your immediate results is one thing (i.e. what’s happened in one week?). But tracking long-term + cross-checking with third party systems is where you’ll find the goldmine of information. In this episode, I’ll explain 2 ways we do this at Hirsh Marketing.2019-09-2614 min
The AMPLIFY ShowFrom Solopreneur to 7-Figures with Emily HirshOn this episode of The Amplify Show, I am talking with Emily Hirsh, owner of one of the fastest growing digital marketing companies out there. Starting from scratch at 19 and pregnant, Emily said yes to every opportunity she could, learned everything she could, and reached almost a million in annual sales as a solopreneur. “You do have to be open to where the journey takes you.” -Emily Hirsh After reaching a ceiling on what she could accomplish herself, Emily began scaling her business by growing her team. Today she has a thrivin...2019-09-1922 minEmbodied CEO106- "How Have You Built This Company In <4 Years?" Here's How.If you’re an entrepreneur who hates feeling boxed in by calendars, schedules, systems, processes… you’re normal - but you really need those things to scale your business! Here’s how we make it happen at Hirsh Marketing.2019-09-1020 minEmbodied CEO102- When Will I Start To See Results With My Ads?When will you start to see results with your ads? In this episode I’m detailing how we answer this question for our Hirsh Partners.2019-08-2718 minEmbodied CEO85- Mastering Client + Team Relations VirtuallyFor virtual teams with virtual clients/customers: I’m sharing the relationship-building “to do’s” we’ve mastered at Hirsh Marketing - with special attention to the details you can bring into your own business, service-based or not.2019-06-2718 minEmbodied CEO72- What's Working + Not Working On Facebook Today According To Hirsh Marketing Social media marketing changes on the daily. In this episode, I’m sharing the TOP 3 ad types that are working really well right now, plus two things that are NOT working.2019-05-1410 minEmbodied CEO71- Creating A Strategic Customer Journey For Your Customers + Products Everything you do + everything you make has a purpose. That’s why we advise our clients to always, always, always consider the customer journey first. In episode 71 of The Hirsh Marketing Underground Podcast, I’m walking you through more of the details.2019-05-0909 minEmbodied CEO70- Planning A Launch Budget When You Don’t Have Any Data2019-05-0712 minEmbodied CEO69- Using Facebook Attributions To Maximize Your Ad Results With Ads Manager, Vanessa If you’re curious about how to use the data Facebook collects, in this episode I will provide all the clarity you need. Our Ads Manager, Vanessa, details some incredibly specific reports that Team Hirsh runs for our top-notch clients. This episode gets a little tech-y - but if you listen to the end, Vanessa shares a number of tools that will help you DIY!2019-05-0213 minEmbodied CEO66- How To Plan Highly Effective Retargeting Ads Re-targeting ads are a Team Hirsh *favorite* ad that we use for our clients because, if you do them right, they are less expensive and more effective! In this episode, I’m sharing the 2-step process we take when mapping out a funnel - including where + how to place retargeting ads.2019-04-2310 minEmbodied CEO65- An Inside Look At What We’re Doing To Prep For Our Own Launch!2019-04-1811 minEmbodied CEO64- Deep Dive Into Instagram Stories With Senior Strategist, Taylor2019-04-1613 minEmbodied CEO54- Our secret podcast ads funnelIn this episode, I’m detailing a Team Hirsh secret strategy: The Podcast Amplifier Funnel. (My amazing team dreamed this up, and our clients are already seeing huge success!)2019-03-1208 minEmbodied CEO51- The second strategy call we added for all our clients, and why you should do this, too!Facebook reporting of your results can be up to 30 percent off. And third party reporting services are often inaccurate, too - or at least frustrating, confusing, and expensive. This is why Team Hirsh has created an in-house solution for LONG-TERM reporting for our clients. And it’s a process you can start using right now, too, because I’m revealing all the details inside this episode!2019-02-2814 minEmbodied CEO50- Small hack to make an ad not look like an ad in the FB feedPeople are trained to ignore ads. (You, too, honestly.) Just like switching the TV channel or changing the radio station, people will simply scroll past anything that appears like an ad on Facebook or Instagram. ...Unless you utilize this Team Hirsh HACK.2019-02-2608 minEmbodied CEO47- Hirsh Process Sandbox Testing with Senior Strategist Roger*SPECIAL GUEST EPISODE* Wanna get to know Team Hirsh a little better? I’m so excited to introduce the genius behind some of our biggest client accounts - Senior Strategist, Roger. In this episode, Roger explains the NEW testing phase we’ve added to our clients’ ad campaigns. It’s called Sandbox Testing, because this phase lets us play with ad copy before the full launch.2019-02-1415 minEmbodied CEO43- Why messaging, copy, and creative is so crucialMy Team is well-known for ads that convert, but in this episode - I’m talking about our SECRET to why: Team Hirsh includes a full-house creative team! Copywriters, graphic designers, and a Creative Director whose superpower is whittling away at the description of your ICA until we know exactly the pain points + how you can help.2019-01-2912 minEmbodied CEO29- ANNOUNCEMENT: We are NO longer an agency!Hirsh Marketing is making a huge pivot from “ads agency,” because we’re MORE than an agency (and always have been). In fact, we’re shifting our language to reflect a movement toward ANTI-agency. And today’s episode is all about why.2018-12-1218 minEmbodied CEO27- Tracking your entire customer journey (and why this makes you more money)You’ve heard me say it before: One of my biggest pet peeves with other ads agencies is their narrow-minded focus. Too many marketers look at Facebook ads manager as your only measure of “success,” but that’s an incomplete picture! In this episode, I’m talking about how you can adapt the Hirsh Marketing tracking system that takes a holistic view of your customer journey and makes our clients more money!2018-12-0412 minEmbodied CEO21- An Inside Look At How Hirsh Marketing Ads Managers Are TrainedRunning ads is not rocket science. The hard part is growing a team to manage results as you’re scaling your business without dropping the ball. This is where an agency comes in, and a lot of talented, intelligent people have tried and failed to start and grow their own ads agencies. The key to your success happens behind-the-scenes with SYSTEMS and structures. And in this episode I’m giving you an inside look at the systems we have in place for training new ads managers.2018-11-1318 minEmbodied CEO16- What If My Ad Is Not Converting?In this episode I’m sharing a Team Hirsh philosophy: It’s less about IF your ad will be successful and more about WHEN. Before you shut down a campaign that’s not working, I want you to ask, “Have I done everything I can to make it better?” And to help you out, I’m sharing the step-by-step process my ads managers go through to troubleshoot our clients’ ad campaigns!2018-10-2515 minEmbodied CEO14- A Hidden Audience Almost Everyone Should Be UsingData reports don’t have to be scary! And actually, they’re vital to the successful growth of your business. Data is the end-all-be-all for making decisions with your marketing. In this episode, I’m walking you through all the data Team Hirsh tracks weekly for our clients. You’ll learn exactly what you should be tracking every week with ads, the difference between banked and booked sales, plus how to record your actual profit and make decisions moving forward. 2018-10-1808 minEmbodied CEO12- Everything You Need To Be Looking At Weekly In Your MarketingData reports don’t have to be scary! And actually, they’re vital to the successful growth of your business. Data is the end-all-be-all for making decisions with your marketing. In this episode, I’m walking you through all the data Team Hirsh tracks weekly for our clients. You’ll learn exactly what you should be tracking every week with ads, the difference between banked and booked sales, plus how to record your actual profit and make decisions moving forward. Our data reporting is actually pretty basic, but it can make or break your ads strategy. Listen to this episode...2018-10-1109 minEmbodied CEO10- Our Secret Webinar FunnelReady to have your mind blown? In this episode, I’m sharing our SECRET step-by-step process to creating webinar funnels! Team Hirsh is all about retargeting ads for our clients because they’re cheap and effective. Learn how to perfect your own webinar funnels by using retargeting that speaks to your audience based on the actions they’ve taken and the objections they have. If you use webinars in your marketing strategy, this episode is a Must-Listen. Get ready to take some notes!2018-10-0411 minEmbodied CEO9- What You Need To Be Tracking Daily With Your Facebook AdsIn this episode, I explain what The Hirsh Team does differently than any other ads agency or third party software out there: manual, daily tracking for your Facebook Ads! Join me as I go behind-the-scenes to explain the 6 things you should be tracking every day and why you shouldn’t just look at Facebook’s ads manager (or blindly trust a third party software). Trust me when I say, it’s not really that complicated - but this kind of tracking can make or break your ROI and is vital to your ads success.2018-10-0211 minEmbodied CEO6- Behind The Scenes: The Hirsh Process: Step 5 - Scale & OptimizeHere we take a look at your customer’s journey as a whole as we cover the FIFTH step of The Hirsh Process, which is Scaling and Optimizing. Dive deep into customer data, ad optimization and more. Gain confidence and learn why this step is so important and should not be skipped.2018-09-2014 minEmbodied CEO5- Behind The Scenes: The Hirsh Process: Step 4 - Make MoneyYou’ve got your customer journey down, your ads and funnel are working up until this point - and now it’s time for the sales… How can you connect with your audience based on the actions they take after you make your pitch? Today we going to dive into another one of my favorite steps, STEP FOUR: Make Money. Learn how to design your funnel and create ads that will make you money - if you are launching webinars, you definitely don’t want to miss this episode!2018-09-1811 minEmbodied CEO4- Behind The Scenes: The Hirsh Process: Step 3 - Lead GenerationIn today’s episode, we are going to discuss STEP THREE of The Hirsh Process: Lead Generation. Find out how our process for creating a lead generation strategy is different from anything else out there and how to leverage valuable content like webinars, quizzes, challenges, etc. to set yourself up for more conversion, more influence and more impact.2018-09-1311 minEmbodied CEO3- Behind The Scenes: The Hirsh Process: Step 2Everybody likes to talk about value, content and focusing on connections...very few people actually systematically apply it to their marketing. In today’s show, I introduce you to one of my favorite steps of The Hirsh Process, STEP TWO: Visibility. Learn how to go from thinking about doing Facebook lives to a fully integrated and implemented visibility strategy that skyrockets the results of your ad campaigns.2018-09-0911 minEmbodied CEO2- Behind The Scenes: The Hirsh Process: Step 1People are attracted to people and emotions, so in this episode, we cover the FIRST step of The Hirsh Process, Strategize, and what this step has to do with your emotional connection with your audience. Learn how to set yourself up for success and identify what most businesses completely miss from the first moment they decide to run ads.2018-09-0913 minEmbodied CEO1- Behind The Scenes: The Hirsh ProcessWelcome to The Hirsh Marketing Underground Podcast! We’re diving into what makes us the best Facebook Ad Agency out there: listen to an overview of the 5 steps of The Hirsh Process that we take every one of our clients through, why the process works and why you should be using it - instead of everything else you, your current ads manager/ agency and your team is trying right now. Most people new to marketing skip over several of these steps and end up wasting both time and money as a result - don’t be one of them!2018-09-0917 minEmbodied CEOWelcome to The Hirsh Marketing Underground Podcast.Welcome to The Hirsh Marketing Underground Podcast. ATTENTION Innovators, Influencers, Creators and Game-Changing Entrepreneurs: Your internet domination begins right here!2018-08-3101 min