Shows
The PodvocateThe Trifecta of Violence and Trans DeathThis episode confronts the “Trifecta of Violence” as it relates to escalating violence against transgender people, particularly Black transwomen, and the systemic forces enabling it. From Orwellian laws targeting trans existence to unchecked citizen brutality, the legal system and societal apathy lead to state-sanctioned and judicially-approved violence against Black trans bodies. The violent policy enacted against trans people does not, and will not end with transpeople—exemplified by the story of Kalaya Morton, a butch (Black masculine lesbian) from Arizona, who was assaulted in a public restroom by male law enforcement under the false accusation of being trans, anti-trans policy is mea...2025-05-1816 min
More Perfect MarketingFrom Corporate to Small Business Marketing (with Emily Lenning)On this episode of More Perfect Marketing, David Baer talks to Emily Lenning, the founder of Blossom Marketing, a full-stack digital agency that serves various small businesses, including ecommerce clients, home service companies, architects, interior designers, and more.
The discussion starts with Emily's background and the challenges small business owners face with marketing. Emily stresses the importance of consistent branding and encourages business owners to trust marketing professionals to help them without breaking the bank. The speaker also discusses how they work with clients, starting with a lead call and a kickoff call to evaluate the strategy...2023-05-0133 min
Agency HackerEmily Lenning - BlossomIn this episode we spoke about: Feeling uncomfortable and having any hesitations as an agency owner, will lead to growing past your comfort zone, then expedited growth. How organic presence also builds credibility on top of google ads. Embracing support has allowed Emily to efficiently navigate internal operations, deliverables, and team management systems. 2022-12-1630 min
Construct and Generate PodcastMaking Design Accessible and Affordable with Charles AlexiouAre you ready for some serious inspiration? In this episode of Construct & Generate, I sat down with special guest Charles Alexiou to talk about how he created a home design business that makes good design accessible and affordable to everyone. Charles has had several previous lives; having been born and bred in Darwin in the Northern Territory (Crocodile Dundee country), he trained originally in Nuclear Physics and Applied Mathematics, and he has had a long and distinguished former career in investment banking and software design and marketing; however, his pa...2022-09-1219 minConstruct and Generate PodcastEverything You Need to Know About Managing Your Business Finances with Brandon ClarkDo you understand how to manage the finances in your business? Many people assume that being successful in business automatically means that you know how to handle all of the financial aspects of your business and you know everything there is to know about managing money and budgets. However, that’s not always the case. In this episode of Construct & Generate, I sat down with Brandon Clark to talk about ways that businesses can get themselves set up for success financially. Brandon Clark is the founder of Reexamine Wealth. He is a financial pl...2022-08-2925 min
Ready, Set, CEO™ Podcast with Melissa FroehlichMaintaining Steady Business Growth with Emily LenningEmily started her business on a bit of a whim and is now doing multiple six-figures in revenue a little over two years since she took the leap. While this might sound like an overnight success story, it’s anything but. Emily understood early on the importance of accepting support as she grew her business. She found me and knew that a business coach would help her work through the growing pains. She hired a team so that she could scale her business and still have time to travel and spend time with her family. On...2022-08-2925 min
I'Mpossible PodcastI'Mpossible Podcast Interview with Emily LenningWelcome, listeners! We want to take a moment and thank our sponsor - Patriot Vacation Rentals, for making this podcast possible! In this episode, host Caroline Schafer chats with Spouse-ly service vendor Emily Lenning. Fifth-generation entrepreneur Emily owns two companies - Blossom Marketing and Rae and Company. While working at Kellogg, she started her first company - Blossom Marketing. By 2020, she was ready to leap full-time. As a complete digital marketing agency, she was helping an e-commerce business and had always wanted to start her own. Being a military spouse, she knew she wo...2022-06-2715 minConstruct and Generate PodcastNetworking Tips and Strategies for Massive Business Growth with Brian LoebigHow do you feel about networking? Love it or hate it, networking is a huge piece of running a business. Networking can open up so many doors for you that you may not have even anticipated before. In fact, many business owners find that referrals, or word-of-mouth marketing, are their biggest source of business. Needless to say, it’s pretty important! In this episode of Construct & Generate, I sat down with Brian Loebig to talk more about how leveraging the power of networking can have a massive impact on your...2022-05-1625 minConstruct and Generate Podcast3 Reasons You Need Email Marketing for Your BusinessAs business owners, most of us have a love/hate relationship with email. Usually, people don’t love getting bombarded with emails in their personal life and that can spill over into their business.In this episode of Construct & Generate, I am going to be sharing the importance of email marketing, how to optimize it, and why it is a must-have in your business. Despite what you might think, email isn’t dead! Just because you may not like getting promotional emails doesn’t mean that everyone feels that way. Em...2022-04-2509 minConstruct and Generate PodcastFinding Success in an Unpredictable Housing Market with Eris NormanThe housing market has been crazy the last couple of years. With the pandemic, interest rates, and housing prices, it has been difficult for buyers, sellers, and real estate agents alike. That doesn’t mean it’s impossible to find a good deal though! In this episode of Construct & Generate, I sat down with Eris Norman to talk about the housing market, current trends, and tips for finding the best deal for everyone involved. Eris Norman, a native of Potomac, Maryland, is a Realtor with TTR Sotheby's International Realty and a...2022-04-1816 minConstruct and Generate PodcastSEO Tips and Tricks for Business Owners in the Home Service IndustryMake sure you have your pen and paper ready because, in this episode of Construct & Generate, I am sharing all of my top tips for SEO in the home service industry. If you don’t already know, SEO stands for search engine optimization. It is the process of improving the quality and quantity of website traffic to your website using search engines. It’s all about unpaid traffic instead of paid traffic. Essentially, it’s how you can get your business found on major search engines like Google, Bing, or Yahoo...2022-03-2109 minConstruct and Generate PodcastTips For Securing Your Business and Protecting Client Information Online with Brian GuentherWhat do you know about cybersecurity? In an age of technology, everyone is online. We bank online, store information online, use multiple accounts, and some even completely run their businesses online. Threats are on the rise and it is more important than ever that we are fully protected in the online world. Think about it, you wouldn’t live in a house that doesn’t have locks, right? For the same reason you protect yourself and your home, you should also be protecting yourself and your business online. ...2022-03-1421 minConstruct and Generate PodcastHow Lance Cayko and Alex Gore Created A Thriving Architectural Design Business Amid Economic UncertaintyIt can be pretty scary to start a business. There are so many things that could potentially go wrong, it’s easy to get stuck in analysis paralysis, but it is so important to persevere and just start anyway!In this episode of Construct & Generate, I am joined by Lance Cayko and Alex Gore of F9 Productions, Inc. to hear more about their journey to building a thriving business. F9 Productions, Inc. has grown to include courses and even a podcast where they share their tips. Lance and Alex started their architectural design business right aft...2022-03-1426 minConstruct and Generate PodcastHow to Take Your Home Service Industry Business Online with Brittany ZimmermanWe can all agree that the pandemic increased the demand for online and digital services. Unfortunately, businesses everywhere found themselves scrambling to adapt, and this has been particularly challenging for people in the home service industry. How do you adapt when your business relies so heavily on in-person services? My guest in this episode of Construct & Generate, Brittany Zimmerman, is a shining example of thinking outside the box to make it happen. Brittany is an interior designer that found a way, despite not being able to go into homes, to help clients from a purely di...2022-03-1416 minConstruct and Generate PodcastSocial Media Tips for Home Service Industry Business OwnersWelcome to the first episode of Construct & Generate! To kick off this podcast, I am sharing my top 3 tools to ensure that your social media presence is established and working for your business! These days, it is extremely important to have a social media presence for your business. Most people search for social media accounts for businesses before deciding to work with them. Whether you are an interior designer, handyman, or plumber, your business can absolutely benefit from an active online presence. But there are multiple social media platforms out there, so how do y...2022-03-0912 min