Shows
CFO Access PodcastEp 10. Building Cross-Functional Relationships with Emma BurdettIn this episode of the CFO Access Podcast, host Jeff is joined by Emma Burdett, a multi-talented entrepreneur, marketing strategist, and founder of Huddle Up Creative. Emma, who is also the co-founder of Future Female Leaders, shares insights into her unique career journey from finance to marketing. The discussion covers how CFOs can foster stronger relationships with marketing teams, the importance of storytelling in financial communication, leadership development in finance, and how data can drive marketing effectiveness. Emma also highlights key successes and challenges in her career, the power of community and peer learning, and the benefits of seeing...
2025-12-1539 min
WA LeadersEmma Burdett, Huddle Up CreativeOriginally from New Zealand, Emma Burdett set up and now runs Perth-based brand and marketing company Huddle Up Creative. Her boundless energy and enthusiasm shines through in our chat.
We talk about her passion for scuba diving, branding and graphic design, and how she set up her own agency post GFC, bought another one, rebranded and is now on a mission to help businesses understand what they do, and how to grow.
“The best way to define your brand is [to ask] ‘How do people describe you when you’re not in the room?’ That is exactly the same with your com...
2025-07-2127 min
AB MajlisModern day 'patriarchal quientening' according to WILD's Emma BurdettIn this episode, host Tala Michel Issa, senior reporter at Arabian Business, sits down with Emma Burdett, founder of WILD (Women in Leadership Deliver). Emma shares her inspiring journey from personal adversity to creating one of the Gulf's largest women's networking communities. The conversation delves into practical advice for aspiring entrepreneurs, the importance of building side hustles, and strategies for monetising passion projects. Emma candidly discusses the challenges of visibility for women leaders, including her recent experience with online hate. The episode also explores the evolution of hustle culture, the power of community building, and Emma's expansion into Saudi...
2024-10-2128 min
The Healthy Entrepreneur PodcastEmma Burdett "Some of the unfriendliest people are other leaders of women" - how to be the best leader in the modern age.Emma Burdett, CEO and founder of WILD, Women In Leadership Deliver, she has spent the best part of a decade championing conscious leadership across the Middle East.This conversation delves into important subjects such as the gender pay gap, how to empower women in leadership roles and how to approach issues with solution focussed methods.Follow Emma:https://bit.ly/3zT1kQ8Follow me: https://beacons.ai/freddiepullenSponsor:Pith & Stem - DropTop the ultimate WFH deskNutrition Kitchen...
2024-10-0459 min
Made in Dubai with Spencer Lodge#304: Addressing The Gender Pay Gap, Women's Equality And Workplace Inclusion With Emma BurdettThe World Economic Forum warns that gender pay parity won't be achieved until 2277 — an undeniable and shocking reality. To address this, I'm speaking with Emma Burdett, Founder & CEO of WILD: Saudi Arabia's first and only women's network, championing growth, leadership, and empowerment for women. As a UN advisory board member in Saudi Arabia and SDG5 Ambassador, Emma brings her expertise in media, public speaking, and executive coaching to drive real change. In this episode, we delve into Emma's journey with WILD, the role of women in the workplace, maternity leave's business impact, and the persistence of...
2024-07-291h 03
The SHEconomy with Sophia BhattiBUTTERFLIES AND BREAKTHROUGHS | SHECONOMY PODCAST | EMMA BURDETT | EP 3Join Emma Burdett, Founder & CEO of WILD, as she recounts her journey from corporate hardship to empowering women globally. Explore how embracing authenticity and femininity can turn challenges into opportunities on Sheconomy.FOLLOW EMMA:LinkedIn: https://www.linkedin.com/in/emma-burdett-4a16a617/ FOLLOW SOPHIA:LinkedIn: https://www.linkedin.com/in/sophiabwealth/FOLLOW SHECONOMY:Instagram: https://www.instagram.com/sheconomypodcast/ LinkedIn: https://www.linkedin.com/company/sheconomypodcast/
2024-06-0739 min
Health on Track PodcastEmpowering Women with Emma BurdettWe'd love to hear your thoughts!Women empowerment is one of the very hot topics, yet there are many misconceptions and misunderstandings about what exactly it refers to. It’s about offering women the resources they need to reach their full potential and overcome any challenges that they may face in their lives, both personal and professional. In this episode, Emma Burdett, founder of WILD network, will explain all about women empowerment, and the obstacles women are still facing to this day, and how to overcome them.
2024-03-0527 min
The Wellbeing Wanderer PodcastHow to handle lonelinessIn today's solo episode of 'The Wellbeing Wanderer Podcast' Kat shares very vulnerably about how she is currently struggling with loneliness and what she does to help her deal with it. If you have ever felt lonely or are currently experiencing loneliness and are struggling with it then this episode is for you.
Key points covered in today's episode:
Kat sheds tears as she begins this episode speaking about being how it's New Years Eve 2023, how she is completely alone and has never felt more alone
How that even though Kat understands rationally that this moment won't last it doesn't...
2024-01-1525 min
The Women (in)Power PodcastThe Power Of Surrendering To Your WILD With Emma BurdettEmma Burdett is founder and CEO of WILD (Women In Leadership Deliver), a leadership coach and gender diversity expert. Prior to setting up WILD, she spent over 15 years in corporate where she was thrown out of a meeting because she was a woman and fired for successfully creating a corporate-approved women’s initiative at her workplace. In this episode, Emma shares with Monica Malhotra and Aaliyah Nooru how these incidents prompted her to quit corporate and dedicate her life’s work to support women in business navigate similar experiences and find their WILD.
2022-06-0746 min
They Get It68 Our observations from the recent Glossier and Peloton layoffsYou've probably seen quite a few major companies announcing layoffs over the past few weeks. While this certainly isn't a new concept, the specific companies that are going through these changes make it an interesting trend to dig into. Emma and I are huge fans of Glossier and Peloton so we were intrigued to hear of these recent changes. We dug into the press around both companies and compiled a few themes or learnings surfaced in both scenarios. If you have a company or you work at a high-growth company, we think these lessons are important to internalize quickly...
2022-02-2122 minThey Get It67 JT Barnett's journey from pro hockey to the creator economy and how to carve your own pathFrom playing pro hockey to driving the creator economy forward. JT's story is anything but conventional but this is such an awesome example of how accessible content can be to anyone. Another great thing to note here is that JT does have a massive TikTok BUT his business is not actually creating content for brands, his business is pairing creators and brands with one another. There is so much value in creating your own path. With so many new opportunities opening up each and every day, going along with what is expected of you from external influences is just...
2022-02-1648 minThey Get It66 How to stop keeping yourself small with Emma ClarkIf I asked you, "can you think of anyone who isn't reaching their potential?". I bet it took you less than 2 seconds for a name to pop into your head. It's easy to see when others are holding themselves back but it's not always so easy to see it in ourselves. In this episode, Emma shares her journey of holding herself back and how she's working on leaving that in the past. If you have ideas and gifts that you are not actioning right now, chances are that you're holding yourself back in some way. Make sure to press...
2022-02-1421 minThey Get It65.2 How to use your individuality as a superpower with Carina Chaz, founder of DedCoolThis episode takes a different look at individuality. Carina recounts being an only child and how that shaped her perspective of being 'different' from an early age. She also shares how her supportive parents played a role in her early confidence as a child. This confidence is what eventually allowed her to create a new age fragrance company, unlike any of the others on the market. If this isn't a testament to staying true to yourself and watching things work out for you, I don't know what is! Episode LinksWatch us on YouTube ...
2022-02-1119 minThey Get It65 DedCool founder, Carina Chaz, on building a unisex fragrance empire starting at 16 years oldImagine formulating your first fragrances as a teenager?? And then imagine Twilight wanted to buy it?? At 16?? Carina is dedcool. Sorry, I had to. She saw an opportunity to create a new age fragrance that was unisex, not water based, more sustainable, etc. It will take you roughly 2 seconds to listen to Carina's story before you understand that she's just so her own person. Every decision she makes is what she wants to do, not what has been done before. That type of confidence in her vision is what helped her create a new subcategory in an industry dominated...
2022-02-0930 minThey Get It64 How to be a more effective leader (Tips from The Coaching Habit)The Coaching Habit exists to help managers prevent themselves from becoming bottlenecks for their teams. By empowering your team to identify, brainstorm solutions and eventually solve their own problems, you inherently prevent yourself from becoming the bottleneck. The next time you’re in a one on one meeting with the people on your team, try out these 7 questions during your session and see if it allows for a deeper, more impactful conversation. 1. What’s on your mind 2. And what else 3. What’s the challenge here for you 4. What do you want 5. What do you need from me 6. What are we say...
2022-02-0729 minThey Get It63.2 How to write great stories with Gaby UlloaGreat storytelling tips from a freelance writer. Gabby has several tips for people looking to tell better stories around their products, employees and businesses. We also threw in some extra freelancing tips at the end because, why not? Hope you enjoy!Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram —Brand we’re loving this week: MintierTired of coffee breath? You may often reach for mints or gum. The problem with those options i...
2022-02-0426 minThey Get It63.1 Freelancing 101 with Gaby UlloaWe’ve been super interested by the freelance economy because it’s changing so quickly. People are no longer looking at the 9-5 as their only option and freelancing is a huge part of this shift. You can now take your skills and turn them into an entire business that gives you flexibility, autonomy and control over your life and work. Gabby walks us through her foray into freelancing and gives us some great tips for people looking to give it a try. Press play to hear her tell us all about it!Watch us on YouTube ...
2022-02-0245 minThey Get It62.2 Allison McNamara, founder of Mara Beauty's traits for success (resilience, advice & individuality)We’ve started asking our guests what they feel like their superpowers are and I have to say, we’ve been pleasantly surprised. We interview so many incredible people and each of them attributes different traits to their success. This episode, where Allison walks us through her superpowers is a ‘must listen'. I hinted at a few of them in this title but there are so many great tips and advice throughout the entire conversation. Press play to hear Allison tell us all about it!Watch us on YouTube Listen on Spotify Listen on Apple...
2022-01-3129 minThey Get It62.1 Allison McNamara on the making of Mara Beauty, a clean beauty brand inspired by the seaYou might not think that a career in broadcast journalism would lend itself to building a clean beauty brand, inspired by the ocean but I promise you, it does! Allison walks us through her founders story in this episode and also shares a bunch of tips on how to tell stories about your brand to draw people in. She also highlights some really important tips like building for the long term from the beginning, the need to have a great product when you don’t have a celebrity following, and the benefits of asking for help. Press play to he...
2022-01-2634 minThey Get It61.2 How to foster creativity with Laney Crowell, founder of SaieIt’s one thing to have a good idea once and it’s another thing altogether to make creativity a habit. In this episode, we hear from Laney on what creativity means to her, how she fosters it amongst competing priorities and her advice to people looking to lean into their own creativity. Press play to hear her tell us all about it!Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram —Saie Website Saie Insta...
2022-01-2025 minThey Get It61.1 Laney Crowell on a life of taking risks that ultimately led to the better beauty brand, SaieSaie is the ultimate better beauty brand. It also happens to be the brand that Baba Rivera thinks ‘gets it’ so we knew we had to interview Laney. Not surprisingly, building a business as intentional and beautiful as Saie did not come easily. It was the product of years of taking risks and betting on herself that led Laney to this beautiful ‘aha’ moment of realizing that the world needed clean beauty products more than ever. Press play to hear her tell us all about it!Watch us on YouTube Listen on Spotify Listen on...
2022-01-1832 minThey Get It60- How to become successful by doing less (but better)You're working your ass off. You're taking on more than you can keep track of. You're tired. You're frustrated. And worst of all... you're not moving forward. If this sounds familiar, I HEAR YOU. The great news is that there's a solution here. That solution is a little something called Essentialism. This episode dissects the concepts of the book (appropriately titled) "Essentialism" by Greg McKeown. When you press play, you'll learn how to gain clarity around your goals, how to say 'no' to everything else and how to make it sustainable. This is a different style episode so let...
2022-01-1621 minThey Get It59- 4 ways to create your own luckInspired by our friend, Katherine Homuth (founder of Sheertex), we decided to do a solo episode on how to increase your 'surface area for luck'. That's all that needs to be said! Press play and hear Emma walk us through it. Check out Katherine's episode here--Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Instagram
2022-01-1312 minThey Get It58- 30 DAY 'GET IT' CHALLENGE2022 is here! I struggled in the past few months with motivation and maintaining healthy habits. While we know that New Year's resolutions aren't for everyone, we're using this time as an excuse to get back on track. This is our explanation of the 'Get It' challenge and how we're approaching the next 30 days. Give it a listen and DM us what it is that you want to kick start this month! Watch us on YouTube Listen on Spotify Listen on Apple Check out our show notes They Get It Insta...
2022-01-0816 minThey Get It57- How to take control of your health and wellbeing with Steph GeeWe’re back for a part 2 with Steph Gee! It’s been almost a full year since we last spoke with Steph and she has done such an incredible job since then taking back control over her health and fitness. The past few years have been challenging for everyone and Steph is just a ray of sunshine as she talks about her journey of wanting to make a change, implementing new habits and her reflections of the past 12 months. If you’re thinking it might be time to start adding in some of your own healthy habits, this one is for...
2022-01-0643 minThey Get It56- A Year in Review. They Get It 2021.2021. A year in review.Firstly, I have to start with “thank you”. Thank you to every person who has listened, every person who has watched us on YouTube, every person who has visited our site, read our blog, shared our Instagram posts, etc. Every single week, Emma and I are humbled that all of you take time out of your busy lives to spend it with us.2021 was equal parts challenging and fulfilling for They Get It. We recount our experiences, learnings, proud moments and gratitude in this episode. We are so incredibly appreciative of your...
2022-01-0420 minThey Get It55.2 Learning the art of leadership with Phoebe + Kat, of EttitudePeople are the soul of every company. Where there is strong culture, open communication and clear direction, there will also be dedicated employees really moving the needle for your business. Kat and Phoebe are so honest in this episode with their leadership shortcomings and explain how they’ve worked so hard to correct them. They share a bunch of tips and resource recommendations to help other people level up their leadership, too. This is a great episode for anyone who is new to leadership or feels that there is more they could be doing to empower their teams. Press pl...
2021-12-3018 minThey Get It55.1- Scaling one of the world's most luxurious and eco-friendly home goods brands with Phoebe + Kat, of EttitudeWe’ve all heard the adage of needing “to slow down in order to speed up”. This is exactly what Phoebe did when she was investing in R&D during the early years of Ettitude. She would not compromise on material that felt amazing to the touch, was durable enough for the everyday family and good for the planet. This investment up front is exactly why Ettitude has scaled as quickly as they have, both in terms of international sales but also in terms of product expansion. Press play to hear Phoebe + Kat tell us all about it!Watch us on...
2021-12-2828 min
The Wood Couture PodcastEpisode 34: Entrepreneur - Emma Burdett’s journey from fear to fabulous | The Wood Couture PodcastEmma Burdett is the founder of WILD - Women in Leadership Deliver platform, as well as an activist, keynote speaker, and transformational coach. Following a sequence of life events that led her from rock bottom to finding her real calling as an advocate for gender equality. The Dubai-based entrepreneur established the platform for all women to come together, create relationships, collaborate, and win. Emma meets with Wood Couture co-founder Filippo Sona. She talks about her journey, how women face challenges and how she wants to help and motivate them.If you’re listening on Apple, please leave a 5...
2021-12-221h 02They Get It54- How to get 24k TikTok followers in under 90 days with Danny DesatnikDanny Desatnik moved into his social media role a matter of weeks ago and has already scaled his company’s TikTok to 24k followers. Clearly, he’s doing something right! In this episode, Danny talks us through the strategies he’s tested, his learnings and his theories on where the future of social is going. Press play to hear him tell us all about it!Watch this on YouTube They Get It Show Notes Hashtag Paid TikTok Danny’s Instagram Brand we're loving this week: Alala Use code: THEYGETIT20 for 20% off your
2021-12-2244 minThey Get It53- How to kill it on social with Steph Gee of Gee Beauty, Emily Oliveira of NuBeauty & Jenna Labiak of The Silk LabsThe two topics we get the most questions about are 1. funding and 2. social media. We decided that you deserved more than just our opinions on social strategy, so we brought in the experts. This episode will feature snippets from previous interviews with Steph, Emily & Jenna on their social media tips, structure, tools and tactics. Press play to hear all about it! Watch us on YouTubeFind us on Instagram Check out our Blog Brand we're loving this week: Bathorium --> use this link for 10% off!
2021-12-1517 minThey Get It52.3 Mary Young on building a talent agency with diversity and inclusion at its coreWhen you build a business on values and principals that aren’t common in the marketplace, you can almost guarantee that it will be hard to find exactly what you need as you scale. In this episode, Mary takes us through her unrelenting pursuit of finding diverse models for her social and product photography. In a world that catered to white, skinny, tall models, it was nearly impossible to find the talent she needed to execute her vision. Then, she created a business to fill that need. Press play to hear Mary tell us all about it!Wa...
2021-12-0418 minThey Get It52.2 Mary Young on manufacturing close to home and brand values driving your decision makingBefore you read through this episode’s show notes, go to our blog and find our 12 Steps to Branding blog post. As you read through that, listen to Mary’s thoughts on manufacturing in Canada and you’ll see a perfect example of someone who is driven by their brand values. In this episode, Mary acknowledges some of the hurdles local manufacturing presents and gives advice to founders on how best to go about having products produced without compromising. This is a super tactical conversation with Mary- press play to hear her take us through it!Watch this e...
2021-12-0219 minThey Get It52.1 Mary Young's founder story, her advice on not sprinting marathons and asking for helpMary Young founded Mary Young while in fashion and design school at Ryerson University. She talks about falling into the lingerie opportunity and beginning to focus on the businesses without much intention of taking it long term. This is such a great episode for anyone testing an idea right now and getting some early validation. Learn from Mary’s advice and experiences help you make the most of your journey. Press play to hear Mary tell you all about it!Watch this episode on YouTube! Listen to us on Apple Podcasts They Get It I...
2021-11-3027 minThey Get It51.3 The drop model: how to sell out in 2 minutes with Luanne Ronquillo, founder of Ruru BakedImagine selling out of all of your inventory in 2 minutes. That’s what you get when you combine amazing products, limited production capabilities, a ton of local demand and some killer branding. In this episode, Luanne talks us through how she grew demand for Ruru Baked through key collaborations with some incredible companies (like Adidas) and how the business model has evolved as she’s grown. Press play to hear her tell us all about it!Episode LinksWatch this episode on YouTubeListen on Apple Podcasts Ruru Baked Instagram Ruru...
2021-11-2716 minThey Get It51.2 Ruru Baked Founder, Luanne Ronquillo, on solo entrepreneurship: the good, the bad & the tips you need to hearRuRu Baked started as a one-person operation. Demand from the jump far exceeded the supply that Luanne was able to produce, which brought her to a really critical decision point: proceed with the status quo or decide to invest in growing the business. Luanne wasn’t afraid to get into the numbers that helped her decide which path to take and we are thankful for her decision to expand! If you’re trying to decide to ‘go it alone’ in building your business or whether to take on a business partner, this is a must-listen before pulling the trigger! Press pl...
2021-11-2518 minThey Get It51.1 Luanne Ronquillo, founder of Ruru Baked, on shifting from risk aversion to a 'what's the worst that could happen' mindset and how it's changed her business foreverLuanne Ronquillo is a self-proclaimed risk-averse person. In this episode, she walks us through her story and her decision making at each inflection point in her career. She was honest about her desire to stay as comfortable as possible and how that made entrepreneurship incredibly difficult. What’s so special about her story is that this isn’t where it ends. Luanne worked hard to adopt a totally new mindset, constantly asking herself “what’s the worst that could happen” in an effort to ease the tension of taking on risk. Slowly over time she’s taught herself that she’s capabl...
2021-11-2325 minThey Get It50.2 Imogen Pickering on how to build your brandingThis is a hyper-practical, super tactical episode where we go through the literal steps to build a brand. Make sure to listen all the way through if you have yet to invest time into your branding or if you think yours could use a refresh, this episode will be one you listen to on repeat.Watch us on YouTubeThey Get It Instagram They Get It Show NotesImogen Pickering Instagram Bijoux Brands WebsiteFeatured Brand: Rainbo Mushrooms
2021-11-1830 minThey Get It50.1 Imogen Pickering on how easy it is to make money, not getting everything right on the first try and using your skills and experience to find gaps in the marketImogen Pickering is a serial entrepreneur with a wealth of diverse experience under her belt, even at such a young age. She walks us through her story starting in the corporate finance industry, moving into entrepreneurship and, ultimately, landing in the agency world. Although she frames it as just her telling her story, there are so many great themes in here that apply to everyone listening. Press play to hear her tell us all about it!Watch us on YouTubeThey Get It Instagram They Get It Show NotesImogen Pickering In...
2021-11-1630 minThey Get It49- Knowing when to quit your job with Emma Clark, Emily Oliveira, Taylor Frankel & Connie Lo.This episode was requested by our audience and it's something that comes up in nearly every conversation so we thought it deserved its own episode! Knowing the right time to leave your day job in favor of your side hustle is certainly not an exact science so we brought in founders who had ultimately made the jump to share about their experiences and advice for other entrepreneurs. If you're curious about the triggers you should be looking out for, the emotional impact of leaving, how to plan financially and what 'not wanting to leave your job' looks like, press...
2021-11-1035 minThey Get It48.3 Babba Rivera's advice on angel investing and raising capital as a founder, how to set your nonnegotiables and how to decide when the timing is rightWe’ve been very interested in the idea of angel investing over the past 2-3 years and have honestly gotten stumped by how little we know. It seems as though the people doing it have so much more experience and know so much more than us that it’s been intimidating us into inaction. Babba’s advice takes a very different approach- she advises people not to figure everything out on their own. She shares some great communities and networks that help people get introduced to angel investing as well as her own perspectives on what makes a good deal...
2021-11-0616 minThey Get It48.2 Babba Rivera on building a business as a new mom, how to protect your schedule and thoughts on the 'moms as martyrs' narrativeThere are so many dynamics at play when you’re a business owner in the public eye. Add on being a new mom to that and you’ve got a recipe for people throwing their opinions at you. Babba takes us through her journey, being honest as she navigated pregnancy & motherhood for the first time and the response she received from her community. She has such a refreshing perspective on ‘having options’ and she’s helping us understand that there’s no ‘right way’ to do things. This is a fantastic episode for anyone thinking about how they might handle parenthoo...
2021-11-0417 minThey Get It48.1 Babba Rivera on her career pivots from Uber to Away to launching her own brand, Ceremonia, her thoughts on what drives her and the underrepresentation of the LatinX communityBabba Rivera has done it all. She's built entire markets in the tech industry at Uber, she's built the brand collaborations that took Away to what it is today and she's also seen success through her entrepreneurial ventures, ByBabba & Ceremonia. If that wasn't enough, Babba is also an Angel Investor and a new mom. We were so thrilled to have her on the podcast to talk about her journey and we're excited to dig deeper into balancing parenthood and business in the next episode and more on angel investing as we close out this series. Press play to hear...
2021-11-0231 minThey Get It47.3- Taylor Frankel on how to retain customers in a saturated market, Sephora’s guidance on product development and automating repurchases through replenishment emails.It's widely accepted that the cost to acquire a new customer is a lot more expensive than to get an existing customer to repurchase from you. In this episode Taylor lays it all out on the table. She talks about the Nudestix philosophy on when to focus more on acquisition versus on retention. I was also interested to hear how involved Sephora was in their product roadmap. This was great learning on the value of working closely with retail partners. Obviously Sephora has seen a lot more brands come through their revolving door and has great advice for newer...
2021-10-3016 minThey Get It#47.2 Taylor Frankel on how to launch your brand in 40+ countries, the impact of being a Canadian company with a largely American audience and how to think about marketing on an international scale.Most brands dream of having their products sold across the globe. Dreaming and getting it done are two totally different things and Taylor takes us through their “why” for the brand, which leads them to present Nudestix internationally. She talks about their strategy going through regional Sephora markets and how they’ve needed to adjust their business to meet local registration requirements. She also talks about the impact being a Canadian company has had on how they grow their audience in the US. Stay tuned for a special bonus section on mental health and the toll operating a global busine...
2021-10-2813 minThey Get It#47-Pt. 1- How 17 year old Taylor Frankel started Nudestix as a first time entrepreneur, creating the no makeup makeup category and her advice to business owners everywhereTaylor and her co-founders started Nudestix when she was 17 years old. Think back to what you were doing at 17... I can only imagine the imposter syndrome she must have felt. In this episode, Taylor opens up about how she overcame being embarrassed about her age or experience starting Nudestix in high school. She gives advice for how to learn quickly and play to your strengths. She also talks about the nuances of creating a no makeup makeup category amidst the MAC era of heavy makeup being popular. Make sure to listen through to the end to hear Taylor's thoughts...
2021-10-2629 minThey Get It#46-Part Three- How to use your loyal fanbase to test new products and keep your relationship with Whole Foods strong with Allan Mai and Cole Pearsall, Co-Founders of Acid LeagueRunning a two-channel business with ecommerce and retail is almost like running a business out of two brains. One is incredibly agile and experimental while the other is slow and temperamental. Cole and Allan talk through their product launch strategy, testing with the people they know will be loyal whether they like the product or not and how only the winners make it into retail. They also talk through their relationship with Whole Foods and the importance of keeping strong relationships with their retail partners- which isn’t always the easiest thing to do! Press play to hear Allan an...
2021-10-2313 minThey Get It#45-Part Two-Seeing into the future of cult-followed products and how to think about competitors in a new space with Allan Mai and Cole Pearsall, Co-Founders of Acid LeagueIf you have a pulse, you’ve seen a huge emergence of non-alcoholic beverages on the market. New and old companies are competing for market share as the population finally gives this category the attention it deserves. In this episode, we hear how Allan and Cole think about the industry at large- why it’s growing, where other brands have gone wrong, what differentiates Acid League from the rest and how building a “League” of products builds the ultimate mote.
2021-10-2120 minThey Get It#44- Pt 1- How to launch a new product every single week and wake up a neglected product category with Allan Mai and Cole Pearsall, Co-Founders of Acid LeagueMost young businesses work tirelessly to launch a single product a few times a year. There's a lot that goes into product development and it's not for the faint of heart. I don't know what that makes Acid League then... seeing as they release at least one new product every. single. week. It's insanity. They have somehow managed to turn nearly their entire company into product development and use their ecommerce store as the testing ground to determine what makes it to market through their retail partners. It's incredible. In this episode, you'll get to know Allan and Cole...
2021-10-1931 minThey Get It#43 - Part Three - Getting into MEC, advice for new brands in the retail space and how to think about sales channels with David Luba, Co-Founder of TentreeIn retail, you can go one of two ways: you can open your own stores or you can place your products in other brands' stores. There are obviously pro's and con's to both but David talks about Tentree's intentionality in picking to distribute through established brands so they could focus on their mission: making saving the world the easy decision. This is an awesome episode for anyone thinking of getting into retail or maybe early in their retail journey. Press play to hear David tell us all about getting into over 2,000 stores across the globe!
2021-10-1610 minThey Get It#42- Part Two - The infinite game mindset, impacting tree planting communities turning into a technology company with David Luba, Co-Founder of TentreeWe talked a bit about the infinite game in the last episode we did with David. In this episode, he shares how he and Tentree are putting that into practice with their new company, Veritree. He also shares more about the impact to this tree planting is having on these communities they're in- giving people jobs, helping them to find financial stability and purpose. It's clear to see that the team's mission goes well beyond purpose-driven apparel and it was so exciting to hear David give us a peek behind the curtain.
2021-10-1419 minThey Get It#41- Part One- The Tentree founding story, the Instagram post to rival Kylie Jenner, and baking cakes with David Luba, Co-Founder of TentreeTentree is a tree planting company first, apparel company second. David tells us about their journey trying to learn the apparel industry on the fly as three friends that happened upon this idea to save the world through trees. He admits that they had to learn a lot of things the hard way but their success since then makes every single hurdle worth it. Press play if you're interested in hearing their original plans for the business and how they've shifted throughout the past 10 years. Press play if you want to talk through arguably the most genius social media...
2021-10-1224 minThey Get It#42- The infinite game mindset, impacting tree planting communities turning into a technology company with David Luba, Co-Founder of TentreeWe talked a bit about the infinite game in the last episode we did with David. In this episode, he shares how he and Tentree are putting that into practice with their new company, Veritree. He also shares more about the impact to this tree planting is having on these communities they're in- giving people jobs, helping them to find financial stability and purpose. It's clear to see that the team's mission goes well beyond purpose-driven apparel and it was so exciting to hear David give us a peek behind the curtain.
2021-10-0722 minThey Get It#41- Part One- The Tentree founding story, the Instagram post to rival Kylie Jenner, and baking cakes with David Luba, Co-Founder of TentreeTentree is a tree planting company first, apparel company second. David tells us about their journey trying to learn the apparel industry on the fly as three friends that happened upon this idea to save the world through trees. He admits that they had to learn a lot of things the hard way but their success since then makes every single hurdle worth it. Press play if you're interested in hearing their original plans for the business and how they've shifted throughout the past 10 years. Press play if you want to talk through arguably the most genius social media...
2021-10-0616 min
The Empathy for Breakfast ShowHow do we reverse the COVID19 slowdown of gender equality? Meet Emma BurdettIn this episode, I am excited to be joined by Emma Burdett, the founder of the WILD (Women in Leadership Deliver) network. Emma is an advocate for gender balance and diversity in the workplace. Emma shares her own inspiring breakthrough and how it led her to now help other women achieve their goals and break through the glass ceiling. Tune in!Connect with Emma Burdett:Instagram: https://www.instagram.com/emmaeburdett/?hl=enLinkedIn: https://www.linkedin.com/in/emma-burdett-4a16a617/?originalSubdomain=aeConnect with WILD:In...
2021-10-0520 minThey Get It#41- Part One- The Tentree founding story, the Instagram post to rival Kylie Jenner and The Egg, and baking cakes with David Luba, Co-Founder of TentreeTentree is a tree planting company first, apparel company second. David tells us about their journey trying to learn the apparel industry on the fly as three friends that happened upon this idea to save the world through trees. He admits that they had to learn a lot of things the hard way but their success since then makes every single hurdle worth it. Press play if you're interested in hearing their original plans for the business and how they've shifted throughout the past 10 years. Press play if you want to talk through arguably the most genius social media...
2021-10-0526 minThey Get It#40- Making Your Products the Easy Choice, Conscious Consumption and Parenting While Growing Your Business with Sam Rayner and Caitlin Rushton, Founders of Better BasicsBeing a sustainable business alone doesn't cut it anymore. Sam and Caitlin understand that you cannot compromise on your products in order to win a category and actually change consumer behavior. Your products need to look the best, they need to be affordable, they need to be easy to buy and they need to have great branding around them. Sam and Caitlin also walk us through the tiniest micro-behaviors that you can implement today to have a positive impact on the world without a ton of effort. Finally, we bring this episode home with one of the most important...
2021-09-2951 minThey Get It#39- Schedule hacking, managing a team, and the “perfect time” to quit your job with Emily Oliviera, Founder of Nu BeautyEmily Oliveira runs two businesses in 4 days every week. Yes, you read that right... 4 days! That's what happens when you're disciplined with how you spend your time. Emily shares advice for pulling the plug on your day job, how to divide your week for maximum efficiency and how to manage a team for first time entrepreneurs. Press play to hear all about it! Nu Beauty IGEmily Oliveira IGNu Beauty WebsiteThe 4 Agreements
2021-09-2248 minThey Get It#38- How to Acquire Customers Through Blog Content with Jamie Norwood, Co-Founder of StixImagine a world where the bulk of your traffic finds you through your blog content. You control the customer experience, you capture first party data and best of all… it’s free! In this episode, Jamie walks us through their perspective on content, how they’ve scaled Stix through two rounds of funding and launched several new products along the way. Press play to hear Jamie tell us all about it!Stix WebsiteThey Get It Website
2021-09-1545 minThey Get It#37- Living Undaunted with Kara Goldin, Founder and CEO of HintMy only advice for you today is to go buy Kara's book, Undaunted. Kara has accomplished so much throughout her career that we easily could have done an entire episode just highlighting each incredible milestone. I hope you'll appreciate that this episode gets tactical; instead of only focusing on the 'what' we focused a lot on the 'how'. The types of philosophies and approaches that helped scale Hint from a single case in Whole Foods to a multi-multi-million dollar empire. Press play to hear Kara tell us all about it! Hint Website
2021-09-081h 11They Get It#36- A Fast Bad Decision is Better Than a Good Slow One" with Denise Lee, Founder of AlalaDestined to be in Fashion, Denise recounts learnings from her career with Armani Exchange and Chris Burch. Although this episode could serve as a blueprint for building a retail-first fashion brand, Denise also sheds light on the theoretical side of scaling businesses. She talks about the power of working with a coach, mastering mental toughness, learning from mentors and always questioning the way things are done. Press play to her Denise tell us all about it!
2021-09-0148 min
They Get It#35- Sustainability is an oxymoron for businesses and why you should be responsible instead with Martica Wakeman, Co-Founder of SanikindHow many little bottles of hand sanitizer have you gone through over the past two years? My guess is that number is pretty high. This is exactly why Martica embarked on this journey to create the world's most sustainable hand sanitizer. In this episode she tells us about her background and interest in solving big problems, her first time journey into entrepreneurship and some tips on how to kill it on kickstarter. Press play to hear her tell us all about it! Georgette Packaging episode Loop Mission episode Tribe Beauty epi...
2021-08-2554 minThey Get It#34- Healthcare but Make it Customer-Centric with Emma Stern, Co-Founder of Felix HealthImagine the perfect intersection between healthcare and a DTC brand...That's what Emma and her co-founder have built in Felix. Emma takes us through the legal and regulatory hoops they had to jump through in the early days of launching this company, which is no small feat. We do strongly believe that the work Emma and team have done will serve as a blueprint for the future of convenient healthcare and it's so exciting to watch! Press play to hear Emma tell us all about disrupting the prescription industry, finding the right team members for different company stages and...
2021-08-1843 minThey Get It#33- Taking on the Resale Industry with Courtney Watkins, Founder of Mine & YoursThe resale industry is a really interesting space and something we didn't know a ton about. The value you provide to your customers is essentially merchandising the best products for them and helping them purchase the brands at a more affordable rate. Courtney tells us all about everything from shifting consumer preferences towards sustainability, to authenticating vintage luxury items to the types of customers that truly help scale this industry. There's also some really great bonus advice on working with co-founders and finding professional services that actually align with your values. Press play to hear Courtney tell us all...
2021-08-1239 minThey Get It#32- Building a Retail Brand with Amanda & Laura Santino from PermissionSo much of entrepreneurship is identifying a gap in the market and finding a way to fill it. Amanda and Laura are first time entrepreneurs that found that gap in the Canadian fitness apparel market. They have worked hard to build a stunning retail brand that brings top brand names everyone, paying special attention to inclusive sizing and representative imagery. Press play to hear them tell us all about getting Permission off the ground!They Get It WebsiteThey Get It InstagramPermission WebsitePermission Instagram
2021-08-0450 minThey Get It#31- Storytelling for Entrepreneurs with Kelsey and EmmaExciting News!! They Get It is officially signed with Babe Media!! This has been such a thrill, finding a network that we align with so well and actually making this partnership official. Stay tuned to hear us talk about it in this episode. The rest of the episode was inspired by the recent release of the Kylie Cosmetics YouTube series. I think we all know that Kylie Cosmetics has had its fair share of ups and downs but the most shocking part of it all is the level of storytelling talent on their team. I...
2021-07-2134 minThey Get It#30- Creators are Businesses with Ro & Aaron of Pietra StudioLucky number #30! I'm sure we've all see influencers we follow launching their own lines and have been tempted to buy. Ro and Aaron are core members of Pietra Studio, a company that helps creators launch their own product lines. In this episode we covered so much ground-- everything from the history of the creator economy, future opportunities in the space and what it takes to actually launch a product line from start to finish. Press play and let Ro & Aaron tell you all about it!
2021-07-141h 06They Get It#29- The Importance of Knowing Your Numbers with Sheena Brady, Founder of Tease Tea & Founders FundSheena built Tease Tea into a $500,000 business on the backs of a single, $1,000 limit credit card. This sounds flashy and impressive but Sheena tells us that it was actually really difficult. Not only were there opportunity costs of not growing faster but it also pointed to a big blind spot for her: financial literacy. If you're interested in hearing how she overcame this hurdle, launched her own fund to make sure other women learn from her mistakes and what she values as an entrepreneur, press play and hear Sheena tell you all about it!
2021-07-0143 minThey Get It#28- As We Know Better, We Do Better with Brandi Leifso, Founder of Evio BeautyBrandi scaled Evio Beauty from $15, living in a homeless shelter to a $15M valuation in only 5 years. In this episode she talks about her struggles with her own mental health and how being open about her past experiences has created an overwhelming response from her audience. She also shares her mission towards a kinder and more conscious future and her plans to make that a reality. Press play and hear Brandi tell you all about it!
2021-06-0847 minThey Get It#27- Slow and Steady Wins the Race with Haley Bogaert, Owner of HB FaceIf you're on TikTok, you've probably seen Haley's video that went viral about malls being open but small businesses being prevented to reopen during the lockdown here in Toronto. She has grown a really impressive following of loyal clients and fans here in Toronto over the years. In this interview, she takes us through how she started hosting clients in her apartment, her mentality around growth and scaling her business, as well as her plans for the future of HB Face.
2021-06-0229 minThey Get It#26- Career Uncertainty with Emma & KelseyHow many people are contemplating career changes over the past few weeks? I feel like every second person is interviewing at other companies, testing the waters and seeing what offers are available to them. Others are choosing to leave the corporate lifestyle altogether in favor of freelance work and self employment. COVID fatigue is causing burnout and people are ready for a change! Press play to hear us talk it all through.
2021-05-2631 minThey Get It#25- How to Raise Millions of Dollars in VC and Sell Your Company with Katherine Homuth, Founder of SheertexKatherine is the epitome of the term 'serial entrepreneur'. She tells us in this episode how she got started in entrepreneurship from a very young age and quickly realized how valuable her network would be in building her future businesses. We hear about how successful business owners need to be tenacious and unwavering but I think Katherine allows us to peek into the lives of the people who truly do it right. You could even say... she gets it 😏She peels back the layers of raising funding and walks through the process of exiting a company. This is a sup...
2021-05-191h 08They Get It#24- The Business that Wants to Go 'Out of Business' with Sara de Zarraga, Founder of Flare"The bracelet that could save your life". In this episode, Sara tells us how she and her business partner, Quinn, came up with this idea after being frustrated by the lack of safety tools on the market. She walks us through how important it is to hire the *right* people for a purpose-driven company, how she and Quinn launched both a product and an app as first time founders and how asking for help can go a really long way. Press play and let her tell you all about it.
2021-05-1251 minThey Get It#23- Manufacturing a Product as First Time Founders, with Lisa Weir and Dalia Shankman of Ally.This week, we sat down with Lisa and Dalia to talk about all things manufacturing. This is new territory for us as most of our guests to date have been manufacturing or making products in-house. Lisa and Dalia talk about the stress of relinquishing control of their 'product baby' in the early stages and the paranoia that accompanies long lead times on new ideas. They shared so much good advice on things like industrial designers, why they chose to meet with the manufacturer face to face, how they're staggering the launch of new variations of their product! Press play...
2021-05-0544 min
UnlimitedFight your Fears and Find Your WILD with Founder Emma E BurdettFor this new episode of our Unlimited perspective series I'm pleased to introduce you to Emma E Burdett, Diversity Champion and Founder of WILD – an empowering and networking platform for women in design.With a solid background in construction and interiors sector, after encountering significant challenges in the workplace while in UK, Emma moved to Dubai where a large corporate firm asked her to set up a Women’s Empowerment platform. This quickly became a staple, vibrant and integral network within the UAE; but a sudden and further triggering situation at work brought Emma to a breaking point.Broke and brok...
2021-05-0328 minThey Get It#22- When Oprah Tells You to Take Up Space with Jennifer Brodeur, Founder of JB Skin SävviNot only is JB a celebrity skin guru, working with the likes of Oprah Winfrey, Michelle & Barack Obama, over the past decade but she's also an incredibly special entrepreneur. In this episode, you'll hear how she's gone through the trials of closing one business due to the recession and having to pivot to keep a roof over her kids' heads but you'll also hear an unmatched sense of gratitude & humility. This is a reminder for every single listener to be mindful of how you show up and the impact you have on every single person you meet. Press play...
2021-04-2846 minThey Get It#21- Creative Strategy with Kyla Nobrega, Founder of Babe CreativeDo you feel like the IG algorithm changes by the minute? We're always surprised by how much effort & planning it takes to publish good content consistently. That's where working with an agency like Babe Creative can be a massive advantage for founders. They do a bit of everything from email marketing to design to social media management, which helps brands share a unified message across channels. If you're curious about how to work with an agency like Babe, press play and hear Kyla tell us all about it.
2021-04-2138 minThey Get It#20- TikTok as a Sales Channel with Jenna, Founder of The Silk LabsI'm embarrassed to admit how many hours I've spent scrolling through TikTok. If you're in the same boat, you've probably seen the Silk Labs' content of seamstresses sewing beautiful silk scrunchies & hair ties. Not only did Jenna's first few TikToks go viral but she's managed to sustain a really impressive audience on the platform. She attributes the majority of her sales to TikTok content, which isn't bad for free marketing. In this episode we got to talk to Jenna about her journey scaling The Silk Labs during the pandemic- press play to hear her tell us all about it!
2021-04-1441 minThey Get It#19- Imposter Syndrome with Emma & KelseyIt's just us this week! We've gotten a lot of feedback from our listeners about this feeling of imposter syndrome and it's something we know all too well ourselves. In this episode, we talk through our own experiences feeling unequipped to handle what life throws at us and how we've overcome it. We're definitely not perfect and have a lot of work to do but these are the things that have been helpful to us so far! Give it a listen and let us know what you think.
2021-04-0724 minThey Get It#18- It's Either Purchase Orders or Restraining Orders with Greg Macdonald, Founder of BathoriumYes, this title is a direct quote from Greg during our episode- not only is it hilarious but it's also just good advice for getting into retailers. He's done so much with Bathorium over the past 7 years, despite keeping his full time job. In this episode, Greg tells us stories about luxurious baths off the coast of Italy, landing a spot on Good Morning America and his plans to take Bathroium on full time. Press play and hear Greg tell you all about it!
2021-03-3142 minThey Get It#17- Do Things That Don't Scale with Kavisha Mirza, Founder of EvrēdāWe've been seeing the benefits of hyper-personalization across ecommerce- brands leveraging quizzes to make product recommendations, setting up hyper-segmented email flows to personalize communication with clients and even custom formulation of products based on customer needs. Kavisha tells us about her journey from creating fully custom skincare products for clients to using that data to build a product line. Press play and let her tell us all about it!
2021-03-2444 minThey Get It#16- The Circular Economy with David, Founder of LOOPDo you ever think about the produce that doesn't get purchased at the grocery store? With such a short shelf life and such high consumer expectations, it's no surprise that food waste is a huge problem in North America. David walks us through his mission of repurposing unwanted fruits & vegetables into amazing products to create what he refers to as, the circular economy. Grocery stores benefit from selling produce they otherwise would have thrown out, the end consumers benefit from cheaper prices (thanks to lower product costs), and the Earth benefits from less food waste piling up in landfills...
2021-03-1739 minThey Get It#15- Dating as Entrepreneurs with Zack Honarvar, Founder of One Day Entertainment & Erika Siegner, Founder of Quantum Greens and Cyclone Spin StudioZack and Erika have been together for 3 years despite founding 3 growing businesses and living in two different countries. They share their tips for dating another entrepreneur, doing long distance and prioritizing their time with friends & family. If you're an entrepreneur or in a relationship with an entrepreneur, this one's for you.
2021-03-1044 minThey Get It#14- Curbing Caffeine Addiction with Karen, Co-Founder of It's BlumeIt's 3pm. You're craving coffee but you've already had two cups. Do you go for the third and risk the caffeine overload? It's Blume is an amazing substitute for the afternoon latte. These products are more than just drinks to their customers, they're rituals. Need proof? Just take a look at the hundreds of reviews on every single product on It's Blume's website. Press play and let Karen tell you how she's done it!
2021-03-0340 minThey Get It#13- I Bet You Didn't Know This About Packaging with Sarah, Founder of Georgette PackagingWhy do I still have my iPhone box from 3 phones ago? Why am I so drawn to unboxing videos? There's just something about great packaging that makes a brand stand out. Maybe it's a first impression thing? We know we like a product before we even lay eyes on it. Sarah breaks down packaging 101 for us in this episode. If you're curious about how to make your packaging stand out, what happens to the packages after your customers have received them or how companies like Georgette are giving back to our planet, press play and hear Sarah tell us...
2021-02-2438 minThey Get It#12- Meditating for Entrepreneurs with Carolyn & Steph, Co-Founders of HoameIf you're from Toronto and/or into mediation, there's a really good chance you've heard of Hoame. Steph and Carolyn tell us about their experiences working together for nearly a decade before opening up this studio. They share what the transition was like from practicing therapists and educators to needing to deal with building renovations and contractors. It sounds like a complete 180 but these two open up about a lot of similarities between therapy and running a mediation empire. Press play to hear all about it!
2021-02-1739 minThey Get It#11- Resilience & Chocolate Sneakers with Nick, Co-Founder of Midday SquaresToo many entrepreneurs only show the "pretty picture" version of the business they're building. Nick does not. He tells it like it is and opens up in this episode about everything they've gone through as a company. We're talking about some really devastating stuff- like taking bets with $0 in the bank account, mold appearing on the day investors are visiting, losing a team member and so much more. Life isn't perfect but Nick and Midday Squares are resilient and having a good time while they're at it. If this episode doesn't get you excited to take down the next...
2021-02-1143 minThey Get It#10- All Things Content with Steph Gee, Co-Founder of Gee BeautyIf you're on IG, you've probably seen Steph Gee's content. She strikes this balance of being relatable & informative without sacrificing the opportunity to share Gee's products. In this episode, she takes us through the buckets of content she produces, how far in advance she's planning content and what tools support her content production. For anyone thinking of leveraging content to draw in new customers and build a community, this episode is a must listen!
2021-02-0344 minThey Get It#9- How to Land 4 Offers on Dragon's Den with Connie Lo, Co-Founder of Three Ships BeautyIf you're anything like us, you've grown up watching founder after founder pitch Dragons for investment. Connie and Laura were on the most recent season of Dragon's Den and managed to secure 4 offers from nearly every Dragon- which is incredibly rare. Connie walks us through how they came up with their valuation, how they think about 'Smart Money' and the brand's plans for retail world domination. If you're interested in the 'behind the scenes' look at being on the show, press play and Connie will tell you all about it!
2021-01-2740 minThey Get It#8- Coaching for Entrepreneurs with Taylor, Founder of Elevate And ExpandWhat is a coach? Why is everyone talking about coaching? How are they different than therapists? How do I find someone to work with? Taylor answers tons of coaching questions in this episode. We also talk through our experiences with coaches and their ability to uncover interests or fears we didn't acknowledge before. If you're thinking a coach might be helpful and want to hear where to go next, press play and Taylor will tell you all about it!
2021-01-2141 minThey Get It#7- Sell Where Your Customers Are with Hannah, Co-Founder of AiIf you're half listening to this episode, you might not realize how much Hannah and her family have overcome in building Ai. Being a small batch retailer means they can quickly pivot when people stop going into retail shops and start working through Zoom. The relationships that were once built in-store now happen through 4 hour IG DM conversations. Virtual shelves filled with handbags shift to hair and mask accessories as people want to feel good working at home. A lot has changed for them in the past year but stunning products, caring deeply about their customers and their tight-knit...
2021-01-1548 minThey Get It#6- How to Push Past the Comparison Trap with Jacqueline, Founder of Sarisha BeautyJacqueline and her brand, Sarisha Beauty, were first brought to our attention by another podcast guest, Julia of 2Peonies. We always try to emphasize the power of community and hearing how natural their relationship was made this episode a no-brainer. As the title of this episode describes, Jacqueline is super honest about her initial inclination to compare herself to other brands. As founders, it's a trap everyone falls into from time to time. Despite those natural tendencies, she's remained true to herself with everything from unique packaging to product development to choosing wholesale partners. Press play and get ready...
2021-01-0844 minThey Get It#5- It's Not Always Glamorous with Bili Boboe-Balogun, Founder of Tribe Beauty BoxThis episode is exactly what we intended to create when we launched They Get It. If you haven't heard of Tribe already, it's a curated beauty subscription box that features products from indie, female-founded beauty brands. Bili has been running Tribe for the past 3 years and recounts her experiences building her audience, developing her affiliate program and the challenges of scaling business as a solo entrepreneur. If you want to hear that entrepreneurship is all rainbows and sunshine, I wouldn't recommend this episode. If you're ready to hear the highs and the lows of an incredible founder as she...
2021-01-0145 minThey Get It#4- The Importance of Great Branding in the Wellness Category with Siff Haider, Co-Founder of ArraeThis interview is close to our hearts- Siff shares Arrae's origin story, how they launched a disrupter product thanks to the power of great branding and their go to market strategy using influencer relationships. Their story is a testament to the 'whole picture' brand strategy. Yes, they have a great product, but what are all the other components to growing a really successful brand? Press 'play' and hear Siff tell us all about it.
2020-12-2543 minThey Get It#3- What it Means to Act on Opportunities with Sarah Keast, Co-Founder of Crying Out LoudCrying Out Loud was founded by four friends who met as a result of their husbands' passing. Not only in Sarah hilarious to chat with but she gives example after example of what it means to act on the opportunities as they present themselves to you. She tells us about the journey of forming friendships with her co-founders, identifying a potential business idea and the numerous pivots made since then.
2020-12-1651 minThey Get It#2- Emma & Kelsey's Take on Productivity2020 has been a crazy year but we've noticed that, while most people are struggling, some people are thriving. In this episode, we share our thoughts on everything from morning routines to launching a business in the midst of a global pandemic.
2020-12-1637 minThey Get It#1- There's beauty in the constraints with Julia Shelton from 2Peonies2Peonies is an affordable, minimal floral subscription business designed to help people practice self-care without breaking the bank. This episode covers everything from the exact moment Julia decided to leave her full time job to bootstrapping a floral subscription start up to the power of brand partnerships. Julia is such a great example of someone who trusts her intuition and has built a beautiful brand & product as a result!
2020-12-1637 minThey Get ItThey Get It TrailerWow. We are SO excited to share this with you!Welcome to They Get It, the podcast that features the brands and founders who just 'Get It'. Who are we? What is this podcast about? What can you expect? Keep listening to find out!
2020-12-1602 min
Personal Branding ExposedMaking waves with Emma BurdettEmma Burdett from 23 Fathoms - More than Digital Marketing is making waves through her unique way of marketing. Emma is also a underwater photography instructor and runs a second business called Emmersion Underwater. Emma grew up on the coast near Auckland, New Zealand before relocating to Perth in 2010. Get in touch with Emma.Keep in touch!LinkedIn | Instagram | Facebook | Twitter | Pinterest
2020-10-2823 min
Strategy SessionsLuxury StrategyLuxury goods is an attractive sector. High end, non essential consumer products that are household names for most people, even though you may never own any of them.
Ashley McDonnell has spent the last 6 years working in Paris at the crossroads of digital and retail within the fashion and beauty industries. She began her career with a luxury e-retailer, and then joined LVMH Group as a digital analyst, working with luxury houses such as Louis Vuitton and Fendi to drive digital transformation.
If you don't know who LVMH are, you'll know their brands. The initials...
2020-06-231h 05