Shows
The Linkedin Famous PodcastTurning Existential Dread into Comedy, Community & Therapy with Blame it On MarketingTwo fractional CMOs and hosts of the podcast Blame it on Marketing—Emma Davies and Ruta Sudmantaite—explain how their meme-heavy side-podcast became an unlimited content engine for LinkedIn, keeping them top-of-feed even when inspiration runs dry. Then they fire shots: in its “current form,” LinkedIn is flat-out “overrated” and bloated with gimmicks like ebook-bait and engagement pods.They argue the platform is sliding into pay-to-play territory—boost-posts inflate reach, videos need ad spend to breathe, and small brands without budget get squeezed out. Their antidote? Founder-led voices, ruthless posting systems, and humor as a moat that “turns existentia...2025-07-1549 min
Blame it on Marketing ™LinkedIn Conspiracy: Pods, Bans & Pay-to-Play | E89 with Corey Johnson and Ash TurnerWhy do marketers blame shadow bans when their posts flatline? 🤔 If you’ve ever felt like LinkedIn’s algorithm is out to get you, you’re not alone. From engagement pods to Top Voice conspiracies, the platform’s quirks spark more theories than a late-night Reddit scroll.In this episode, Emma & Ruta play detective with two LinkedIn insiders—Corey Johnson, growth marketer (LinkedIn addict), and Ash Turner, ex-LinkedIn creator manager to bust myths and reveal what really moves the feed.We get into: ✅ Engagement pods vs. genuine reach—does LinkedIn even care? ✅ Top Voice badge drama—why...2025-07-1048 min
Work is Weird NowS3E3: Is curiosity today’s work superpower? With Blame it on MarketingIs Curiosity Today’s Work Superpower?What happens when you hit your career peak before 30? Or when the strategies that once worked in your job suddenly fall flat? What if you’re the one always asking questions and getting side-eyed for it?In our latest Work Is Weird Now episode, we sit down with Emma Davies and Ruta Sudmantaite, co-hosts of the acclaimed Blame It On Marketing podcast. With 12 seasons of podcasting and deep experience as fractional CMOs, Emma and Ruta have navigated uncertainty, burnout, and reinvention in marketing - a field made for...2025-07-0936 minBlame it on Marketing ™LLM's, Prompting, Automating & Cheating with AI | E88In this episode, we’re ditching the basic bitch prompts and going deep on real AI power for marketers. Emma and Ruta unpack everything from prompt engineering to custom GPTs to automated workflows—so you can stop treating AI like a toy and start using it like a pro.We get into: ✅ The AI lingo you actually need: models vs. providers vs. platforms vs. benchmarks ✅ Prompt engineering 101: zero-shot, few-shot, meta-prompts & when to use “reasoning” ✅ Building your own Custom GPTs—for content, strategy docs, coaching & more ✅ Automations that turn transcripts into blog posts, spreadsheets into insights ✅ D...2025-05-2939 minBlame it on Marketing ™Slay your Board Meeting | E87 with Chris KellyWhy do so many marketers break into a cold sweat at the mere mention of “board meeting”? 🤔 We’ve all been there—calendar invites arrive, you scramble through slide decks, and suddenly your palms are slick with nerves…In this episode, we’re joined by Chris Kelly, Head of Marketing, to unpack the marketer’s boardroom debut—how to earn that seat, craft the right story, and walk out with the board singing your praises blame-it-on-marketing_f….We get into: ✅ Why only commercially minded marketers should elbow their way in (and how to know if it’s your moment)2025-05-2233 minBlame it on Marketing ™Stop Guessing: Customer-Powered Marketing | E86 with Helen SaxtonWhy do so many marketers build campaigns in a vacuum—then wonder why they flop? 🤔 We’ve all seen it: content calendars packed with guesswork, launch after launch… and still, crickets.In this episode, we’re joined by Helen Saxton, customer-experience advocate and Blame It On Marketing’s newest bestie, to unpack why customers must be at the heart of every business—and how to turn real-world feedback into content that converts. We get into: ✅ Why brand managers who never speak to customers keep missing the mark ✅ Mining free insights from social comments, CS tickets & on-site r...2025-05-1539 minBlame it on Marketing ™B2B YouTube Glow-Up NEEDED | E85 with Jake KitchinerWhy do so many B2B marketers treat YouTube like a dusty archive? 🤔 We’ve all seen it—upload a stale webinar, paste a podcast video, and then scratch your head when views don’t budge… with zero strategy behind it. In this episode, we’re joined by Jake Kitchiner, co-founder of Channel Crawler and our new Blame It on Marketing YouTube guru, to unpack the B2B Tube trap—why companies dump content on YouTube and see no ROI, and how to build a channel that actually drives leads. blame-it-on-marketing_y…blame-it-on-marketing_y…We get into: ✅ Why...2025-05-0839 minBlame it on Marketing ™Growth Gurus or Crooked Consultants? | E84 with Loren ShumateWhy do so many companies treat consultants like magic beans? 🤔 We’ve all seen it—bring in a “growth expert,” sprinkle them between teams, and pray they fix everything… without clear goals or accountability.In this episode, we’re joined by Loren Shumate, growth consultant and our new Blame It On Marketing bestie, to unpack the consultant conundrum—why leadership chases silver bullets, where it blows up, and how to get real ROI instead E84.We get into: ✅ The biggest myth giving consultants a bad rap—and why clear deliverables matter ✅ How to know when your startup need...2025-05-0130 minBlame it on Marketing ™Email has the best ROI, so fix it | E83 with Beth O'MalleyWhy does email marketing often feel like shouting into the void? 🤔 We’ve all been there—campaigns get built, contacts pile up, and engagement flatlines… yet somehow “just send more emails” remains the rallying cry.In this episode, we’re joined by Beth O’Malley, self‑proclaimed Email Queen and 12‑year CRM veteran, to dismantle the biggest email myths—why your campaigns keep missing the mark, and exactly how to fix them.We get into: ✅ Why borrowing B2C “best practices” and 2004 segmentation still holds you back ✅ The real risks of buying cold lists (and smarter ways to reach...2025-04-2444 minBlame it on Marketing ™Senior Marketeer Crisis | E82 with Fiona JensenWhat’s causing senior marketing leaders to burn out, feel isolated, and lose their edge? 🤔 In this episode of Blame It On Marketing, Emma and Ruta sit down with the insightful Fiona Jensen—a veteran with over 20 years of B2B marketing recruitment experience—to break down the hidden crisis in senior marketing.We get into: ✅ The real reasons behind the burnout and isolation of senior marketers✅ Why being the “glue” of the company can make your contributions invisible✅ How unrealistic KPIs, shifting roles, and ever-growing pressure are driving top talent to quit✅ The essential...2025-04-1738 minBlame it on Marketing ™CEOs Go Rogue: Managing Social Media Slip-Ups | E81 with Amber RhodesWhy do CEOs sometimes go rogue on social media—and what does it mean for your brand? 🤔 In this episode, we’re joined by Amber to dig deep into the wild world of executive online antics. From LinkedIn mishaps to rogue posts that cross the line, we unpack how CEOs’ off-the-cuff behavior can affect everything from corporate culture to talent attraction.We get into: ✅ The high-stakes world of CEOs building personal brands—and sometimes stepping way over the line ✅ How misguided attempts at “juicy” engagement can backfire and why a little media training goes a long way ✅ Rea...2025-04-1033 minBlame it on Marketing ™MQL's are NOT DEAD | E80 with Ross HowardHow do you keep the spark alive with MQLs when everyone’s ready to call them dead? In this episode, Ruta and Emma sit down with Ross Howard, Product Marketing Director at Inbox Insight, to share a no-holds-barred conversation about the messy, hilarious, and sometimes maddening world of Marketing Qualified Leads. Rather than ditching MQLs altogether, our guest and hosts explore how a little relationship-building, a whole lot of content creativity, and a fresh look at aligning sales and marketing can make all the difference.We dive into: ✅ The truth behind the “MQL myth” and why thes...2025-02-2733 minBlame it on Marketing ™Website Rebuild? STOP | E79 with Alice WaltonWhy do so many senior marketers think a website rebuild will solve all their problems? 🤔 We’ve all seen it—new leadership comes in, declares the site outdated, and suddenly, it’s full steam ahead on a total overhaul… with zero strategy behind it.In this episode, we’re joined by Alice Walton, website expert and our new Blame It on Marketing bestie, to unpack the fresh start fallacy—why marketers keep rushing into website redesigns, why it backfires, and what to do instead.We get into:✅...2025-02-2036 minBlame it on Marketing ™LinkedIn: The Good, The Bad & The Cringe (Part 2) | E78 with MC SilferIn this no-holds-barred episode of Blame It on Marketing, hosts Emma and Ruta team up with the ever-so-authentic Marie-Claire Silfer (MC) to spill the tea on everything LinkedIn. Tired of the endless parade of AI-generated spam, forced selfies, and “engagement pod” shenanigans? So are we.Join the trio as they dissect the art (and occasional disaster) of creating content that’s genuine, engaging, and refreshingly human. They share their war stories—from early “pitch-slapping” mishaps to dodging misogyny and microaggressions—and dish out the real-deal tips that can help you level up your LinkedIn game without losing your cool....2025-02-1331 minBlame it on Marketing ™LinkedIn for B2B Companies (Part 1) | E77 with Andy LambertLinkedIn isn’t what it used to be, in this episode, we sit down with Andy Lambert to break down what’s actually working in social media marketing today. We get real about the mistakes marketers keep making, why engagement matters more than ever, and whether company pages are hard work.Oh, and AI? It’s changing the game—but let’s be clear: it’s a tool, not a replacement for actual strategy. We also dive into community building, video content (spoiler: just posting isn’t enough), and why authenticity beats algorithms eve...2025-02-0642 minBlame it on Marketing ™The Competitor Chase: Why It's a Losing Game! E76In this episode of Blame It on Marketing, Ruta and Emma take on the obsession with chasing competitors in B2B marketing. They dig into why marketers fall into the copycat trap, share their own experiences of getting it wrong, and discuss how to break out of the cycle with a strategy that actually works. The conversation covers the importance of knowing your own product and audience, the risks of playing it safe, and the ethical dilemmas that come with marketing today. Bottom line? Creativity beats imitation every time.TakeawaysChasing competitors leads to...2025-01-3037 minBlame it on Marketing ™Vanity vs. Hard Marketing Metrics in B2B | E75 with Alex Vince-MyersIn this episode of Blame it on Marketing, Emma and Ruta are joined by Alex Vince-Myers, Head of Marketing, to tackle the big question: which marketing metrics actually matter? Together, they sort the fluff from the facts, breaking down the difference between vanity metrics and actionable ones that drive real results. The trio dives into personal confessions about marketing missteps, the perks of sharing metrics across teams, and why getting leadership to buy into metrics is easier said than done.The discussion doesn’t shy away from the hard stuff—like the...2025-01-2342 minBlame it on Marketing ™Bonkers Budgets in Marketing | E74 with Jamie PaganIn this episode of Blame It on Marketing, Emma, Ruta, and guest Jamie Pagan dive into the gritty realities of marketing budgets. From the awkward dance of asking for money to the headaches caused by mismatched sales and marketing priorities, they unpack the budgeting struggles marketers face daily. Jamie shares practical advice from his years in B2B marketing, offering insights on educating leadership, proving ROI, and making the most of lean budgets.This episode tackles why tight budgets make for tight-lipped marketers and how better communication and alignment with sales...2025-01-1635 minBlame it on Marketing ™Attribution is still a MESS | E73 with Tara RobertsonIn this episode of Blame It On Marketing, hosts Emma and Ruta explore the challenges of marketing attribution with Tara Robertson. They share their own experiences with attribution, unpack the complexities of measurement, and highlight the importance of collaboration between sales and marketing teams. The conversation tackles the messy reality of attribution, emphasizing the need to better understand how marketing influences customer journeys. Their takeaway? Embrace the imperfections—attribution is rarely straightforward.Key Takeaways:- Attribution is often oversimplified and can mislead marketing decisions.- The pressure to measure everything can stifle cr...2025-01-0932 minBlame it on Marketing ™Transformational marketing advice (2 year anniversary) | E72Blame It On Marketing Turns Two! 🥳 In this special anniversary episode, Ruta and Emma reflect on two years of podcasting, marketing gossip, and relentless honesty about the industry we love (and sometimes love to hate).From the chaos of LinkedIn to outrageous sales commission stories, they revisit their favourite episodes, hard-earned lessons, and hilarious highlights. Expect shout-outs to iconic guests like Timi and Talya, alongside a passionate plea for marketers to stop settling for 35K manager roles and to demand better buying experiences. Plus, Ruta reveals her unfiltered LinkedIn comment philosophy, while Emma dreams up Lin...2024-12-0519 min
Stressed But Well Dressed hosted by Dahlia StroudSeason 6, Episode 7: Stressed and Chronically Overdressed (with guests Emma Davies and Ruta Sudmantaite)
Dahlia is joined by Emma Davies and Ruta Sudmantaite, Fractional CMOs and hosts of the Blame it on Marketing podcast.
The episode delves into 90s fashion and all those moments we have bought things that we absolutely blame on marketing. We talk about the importance of selling things
Dahlia asks Emma and Ruta to help her understand the
algorithms that enable us to be targeted with certain products and the conversation explores the growth of social media as a shopping channel. Emma and Ruta caution the ease of conversion through social media and advise that
...2024-11-2939 minBlame it on Marketing ™Not investing in marketing in 2025? | E71 with Angeley MullinsMarketing: the first budget cut and the last to get the credit. In this episode, your favorite co-hosts Ruta and Emma sit down with Angeley Mullins, Chief Commercial Officer at Resourceify, as she shares her no-nonsense perspective on why cutting back on marketing during tough times is the business equivalent of eating soup with a fork: messy, ineffective, and you’ll still be hungry. They dive into the delicate dance between performance marketing and brand building, why sales and marketing are like peanut butter and jelly (yes, they belong together), and how ignoring your customer’s needs is a...2024-11-2829 minBlame it on Marketing ™Sales Pipelines, Black Books & the 4x Myth | E70 with Cohan Leon DaleyThis episode gets real. Emma, Ruta, and special guest Cohan expose the madness of sales and marketing culture, from absurd pipeline expectations to commission nightmares. We tackle the age-old question: why do outdated sales tactics still exist—and who’s really to blame?Cohan, a seasoned sales leader, doesn’t hold back as he spills the tea on toxic company cultures, leadership fails, and the collateral damage of BS metrics. Spoiler: it’s costing you revenue and sanity. Plus, we dive into the role of AI in sales (and how it’s failing at inclusivity) and call out the el...2024-11-2142 minBlame it on Marketing ™Automating your life away (with AI) | E69 with Tim CakirIn this episode, Emma and Ruta tackle the world of automation and AI with guest Tim Cakir, breaking down why marketers keep ignoring the tech that could save their sanity. The chat dives into how automation isn’t just about efficiency—it's a creative lifesaver that can make the daily grind a little less grindy. Tim pushes for marketers to get an “AI-first” mindset, experiment more (even if they’re a lean team), and shows how to get buy-in from skeptical bosses. From using ChatGPT to kill off mundane tasks to automating Slack reminders, this episode serves as a wake-up ca...2024-11-1433 minBlame it on Marketing ™Marketing Strategy ≠ Business Strategy | E68 with Jennifer MacdonaldIn this episode, Emma, Ruta and Jennifer Macdonald dive into the all-too-common confusion between marketing strategy and business strategy—and why marketers shouldn’t be expected to magically fix business problems. They get into the mess that happens when there’s no clear business direction, how CEOs sometimes (okay, often) misunderstand marketing’s role, and why a solid business strategy is essential for marketing to actually do its job.The conversation highlights the struggle marketers face in getting proper investment, battling unrealistic expectations, and setting boundaries with the C-suite. They call out fake engagement on social media and why...2024-11-0736 minBlame it on Marketing ™We finally understand Product Marketing | E67 with Talya Heller G.In this episode, Emma, Ruta, and Talya Heller G. Founder at 'Down to a T' tackle the misunderstood, often-overlooked world of product marketing. They dive into the real role of product marketing, share what it means to sit smack in the middle of marketing, product, and sales, and highlight why it’s one of the most misunderstood roles in the game. Talya drops a marketing confession about the chaos of translating customer comms for international markets and gives her two cents on the nonstop online “advice” around product marketing. Spoiler: not all of it is worth your time.They...2024-10-3150 minBlame it on Marketing ™LocaLAZYation is not Global Marketing! | E66 with Greg LandonIn this episode, Emma, Ruta, and Greg Landon take on the rollercoaster that is global marketing. Think juggling time zones, dodging cultural landmines, and realizing pretty quickly that a one-size-fits-all strategy is a no-go. They chat about how to tailor your messaging for different markets, why just translating your English tagline won’t cut it, and the massive importance of local market research (hint: you can’t just wing it). Greg spills some behind-the-scenes stories, like how Starbucks tiptoed into Italy’s hardcore coffee culture and actually made it work. If you're ready to take your brand worldwide (without fallin...2024-10-2441 minBlame it on Marketing ™Messy Marketing Careers | E65 with Olga KaranikosIn this episode, Emma, Ruta, and Olga Karanikos tackle the wild ride that is building a career in marketing. Spoiler: there’s no neat, defined path here. They dive into why being a jack-of-all-trades (aka a Renaissance marketer) can be your secret weapon, how to show leadership without a fancy title, and why your stack of certifications might not matter as much as you think. Plus, they share tips on managing bad bosses, the shift from marketing as a cost center to revenue driver, and the cringe-worthy trend of marketers jumping on outdated bandwagons.Takeaways:...2024-10-1836 minBlame it on Marketing ™Interviewing 101 for Marketers | E64 with Shana PearlmanIn this episode, Emma and Ruta are joined by the brilliant Shana Pearlman, a seasoned content and brand leader with a journalism background. Shana spills her marketing confession about an expensive mishap with a video vendor (oops!) and then dives into why interviewing is a skill every marketer needs in their toolkit. Whether it’s talking to customers or getting the scoop from subject matter experts, the art of interviewing is all about breaking through the fear and tapping into stories that matter. Expect real talk on how to actually listen, ask the right questions, and use interviewing to st...2024-09-1244 minBlame it on Marketing ™Conference Mastery: Ditch the Boring Booth | E63 with Shannon Mooney, Laura Dazon and Alyssia SmithIn this episode, Emma and Ruta team up with the marketing team from the Technology for Marketing and eCommerce Expo London, to spill all the dirty secrets of conference and event marketing. They’re calling out the most common mistakes vendors make—like thinking it’s enough to just show up and pitch products. Spoiler: It’s not.This episode is packed with tips on how to actually engage with your audience, work hand-in-hand with the event’s marketing team, and turn your boring booth into the talk of the expo. Personalization, interactive experiences, and valuable content are the na...2024-09-0545 minBlame it on Marketing ™Podcast Promo Playbook for Marketers | E62In this episode, Emma and Ruta get real about how Blame it on Marketing went from an idea to a podcast that’s actually, somehow, is working out. This episode serves as their complete playbook, laying out everything they’ve done so far—from costs and time investment to mistakes, tech stack, and all the hard-earned lessons along the way.They talk about how they built a community and how those in-person events have been more than just an excuse to hang out. There’s a lot of talk about perseverance—because, let’s be honest, we’ve all thought...2024-08-3043 minBlame it on Marketing ™Guerrilla Marketing x B2B | E61 with Maddie Barber and Megan HarberIn this episode, Maddie and Megan talk to us about guerrilla marketing and its punchy impact on B2B brands. They’re talking about why playing it safe won’t cut it anymore, and why bold, creative, and downright unconventional tactics are the way forward. From branded beers to cheeky merch, they break down some of their campaigns that made waves and sparked serious buzz. They also dig into the fears that come with going guerrilla, like ticking off your audience or getting pushback from the higher-ups. The key takeaway? You need a safe space to experiment if you want...2024-08-2236 minBlame it on Marketing ™The 'Boys Club' still exists in Marketing | E60 with Beth CroweEmma and Ruta get real about what it's like to be a woman in the marketing industry. Joined by their guest, Beth Crowe, they tackle everything from gender bias and the motherhood penalty to the glaring lack of women in leadership. They’re spilling the tea on the double standards, sharing personal war stories, and shining a light on why diversity and inclusion aren’t just buzzwords—they’re necessities. The conversation doesn’t shy away from the hard stuff, like the self-doubt and competition that can trip women up, and the boys' club mentality that’s still hanging around. But...2024-08-1552 minBlame it on Marketing ™The Power Generalist Guide | E59 with Michelle BolandIn this episode, Emma and Ruta dive into the world of marketing generalists with their guest, Michelle Boland. They kick things off by defining what it means to be a generalist and how it stacks up against being a specialist. Spoiler alert: specialists aren’t always the top dogs!Michelle dishes out her top 10 must-have skills for generalists, including everything from learning agility and marketing planning to data analysis and brand governance. The trio chats about the unique challenges generalists face, especially when juggling a bit of everything.They also tackle the myth that generalists ar...2024-08-0845 minBlame it on Marketing ™Your Growth, Your Duty: L&D for Marketers | E58 with Robyn Hartley & Tom BlakeWe're diving into why learning and development aren't just nice-to-haves for marketers—they're our responsibility. Our fabulous guests, Robyn Hartley and Tom Blake dish on why staying sharp isn’t just for your boss's benefit but for your personal growth too. We chat about making learning intentional, carving out time for it (yes, even in your busy schedule), and focusing on what truly sparks your interest.We’re balancing the art of playing to your strengths while also stretching that skillset to keep pace with the ever-evolving marketing landscape. Spoiler alert: it's up to YOU to take charge...2024-08-0143 minBlame it on Marketing ™Your video still sucks in 2024 | E57 with Jess PercivalIn this episode, we tackle the monumental shift towards video marketing and why business are still struggling to make video in 2024. Platforms like TikTok and Instagram have exploded in popularity, and Jess shares her expert insights on the hurdles businesses face in creating video content. We're talking about the fear of imperfection, the misalignment between senior leadership and marketing teams, and how brands like Duolingo and Ryanair are nailing it. Video is no longer a nice-to-have; it's a must-have, and we’re here to help you embrace it with open arms.Finally, we dive into the nitty-gritty of...2024-07-2544 minBlame it on Marketing ™Why Marketing Isn't Just Vibes | E56 with Jane StecykEmma and Ruta discuss why marketing isn't just about vibes with guest Jane Stecyk, the SVP of Marketing at Mighty Networks. They explore the challenges marketers face in articulating the value of their ideas and the importance of data-driven decision-making. They emphasise the need to move beyond subjective opinions and focus on measurable outcomes. The conversation also touches on the significance of asking the right questions, conveying messages effectively to stakeholders, and aligning marketing efforts with the wider business goals. Building relationships and effective communication are crucial in remote work. Takeaways- Marketing is not...2024-06-1339 minBlame it on Marketing ™Unpacking marketing cliches | E55 | Live recordingRuta and Emma discuss common marketing cliches and unpack their true meanings. They explore phrases like 'Can we just...' and 'Content is king' and provide ideas on how to handle these situations. They also discuss the phrase 'It depends' and why it is important for marketers to use it. The conversation highlights the need for marketers to be honest, realistic, and focused on providing value to their audience. This is a live recording with additional points added in by the lovely audience.Takeaways:Be cautious when using phrases like 'Can we just...' as it...2024-06-1044 min
The Digital Marketing Podcast by Exposure NinjaHUGE Google Leak Confirms SEO Theories | ft. Lucy KingIn This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lucy King, and we talk about: How a huge Google leak confirms some juicy SEO theories JoJo Siwa's "Bad Girl" rebrand Are Google’s AI Overviews spreading misinformation? Timestamps 02:21 – Story 1 – How a huge Google leak confirms some juicy SEO theories 27:58 – Story 2 – JoJo Siwa's "Bad Girl" rebrand 36:51 – Story 3 – Are Google’s AI Overviews spreading misinformation? 49:08 – The Tasks Get a FREE review of your website https://exposu...2024-05-3054 minBlame it on Marketing ™To campaign or not to campaign? | E54 with Kylie McIntyre and Joanne RodgersRuta and Emma, alongside the Advocitude team discuss the importance of campaigns in marketing and the challenges that come with them. The conversation highlights the key elements of a successful campaign, including a clear message, targeted audience, and measurement metrics. Creating great campaigns comes with the benefits of consistent messaging, brand awareness, and providing valuable information to potential customers. The conversation explores the value of consistency and credibility in marketing campaigns. There's also a little Harry Potter thrown in for good measure.Takeaways- Campaigns are essential in marketing as they allow for a consistent...2024-05-3035 min
The Digital Marketing Podcast by Exposure NinjaThe Future of SEO Changed AGAIN | ft. Annabelle BaughIn This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews. The Art and Science of Weather-Based Marketing Lessons from On The Beach's Sunny Circles Timestamps 02:58 – Story 1 – Tim's AI Corner: Google launches SGE/AI Overviews. 25:32 – Story 2 – The Art and Science of Weather-Based Marketing 39:49 – Story 3 – Lessons from On The Beach's Sunny Circles 48:04 – The Tasks Get a FREE review of your website 2024-05-231h 05Blame it on Marketing ™Why your company LinkedIn page is sh*t | E53 with Liam CurrieEmma and Ruta are joined by Liam Currie, Content Creator, Actor and Writer to discuss the importance of injecting personality into company social media pages. They explore why many companies are hesitant to push the boundaries and showcase their true voice. The fear of getting canceled, jeopardising reputation, and dividing the audience are some of the concerns that hold companies back. The conversation highlights the benefits of building trust, engaging with the audience, and creating a unique brand identity through social media. Takeaways- Injecting personality into company social media pages can help differentiate the...2024-05-2345 min
The Digital Marketing Podcast by Exposure NinjaWhat Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo UyIn This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o Timestamps 02:36 – Story 1 – Apple Apologises for Crush Advert 20:45 – Story 2 – The Ordinary Push Science in Ads 35:21 – Story 3 – Tim’s AI Corner: GPT-4o 48:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show...2024-05-171h 00Blame it on Marketing ™All the tech no marketers or process | E52 with Jade FaulconbridgeEmma, Ruta, and guest Jade Faulconbridge (Founder of Attributed Marketing) discuss the importance of marketing tech stack and marketing operations. They highlight the need for a holistic approach to marketing technology, including data, technology, processes, and people. They also discuss the challenges of disconnected tech solutions and the importance of marketing and sales alignment. Jade shares her insights on how to prioritise and improve marketing operations within a business.Takeaways- Marketing tech stack and marketing operations are crucial for effective and efficient marketing.- A holistic approach is needed, including data, technology, processes...2024-05-1626 min
The Digital Marketing Podcast by Exposure NinjaMarketing Lessons from Aldi's Brilliance | ft. Danielle McMullenIn This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta) Timestamps 02:38 – Story 1 – Marketing Lessons From Donald Duck's Birthday 15:14– Story 2 – Aldi's Mammoth Social Media Presence 30:28 – Story 3 – Tim's AI Corner 43:33 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/2024-05-1052 min
The Digital Marketing Podcast by Exposure NinjaThe Reason Your PPC Isn't Working | ft. Rebecca PilkingtonIn This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about: Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta) Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube Trials Pause Ads 26:00 – Story 3 –AI Search Updates (SGE and Meta) 47:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show...2024-05-0952 minBlame it on Marketing ™Doing more with less | E51 with Sam O'Brien and Stephen BrennanRuta and Emma discuss the challenges of doing more marketing with less resources with Sam, CMO of Dealfront and Stephen, Partnerships Manager at Dealfront. Whilst marketing budgets are shrinking expectations of growth are not. We also highlight the dangers of cutting back on marketing and the importance of balancing long-term and short-term marketing strategies. As well as the value of partnerships in tough times and provide insights on how marketers can maintain calm and set realistic expectations. Takeaways- Regular meetings with different teams help align partnerships with business goals.- There is a...2024-05-0934 minBlame it on Marketing ™Trademark Drama and IP for Marketers | E50 with Matthew WahlrabEmma and Ruta are joined by Matthew Wahlrab, CEO of RapidAlpha, to discuss intellectual property for marketers and the trademark 'drama' that went down over the last 12 months in regards to Blame it on Marketing itself. They discuss what marketers should know when it comes to IP and use the BIOM trademark experience to give specific pointers and actions.Takeaways:- Intellectual property is crucial for marketers and should be given more attention.- Freelancers should clarify ownership of content through contracts.- Evidence is essential in IP disputes to establish credibility and p...2024-05-0252 min
The Digital Marketing Podcast by Exposure NinjaTesla's PPC Marketing Mistakes I ft. Emma Davies and Ruta SudmantaiteWelcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab 25:15 – Story 3 – LinkedIn and the London Marathon 36:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-1...2024-05-0149 minBlame it on Marketing ™Chief Media Officer in SaaS? | E49 with Jessica Walker and Gina RandleIn this episode, Jessica and Gina from MEDDICC Media discuss their roles as Chief Media Officer and Head of Media, respectively, and how they have built a media empire within their startup. They explain that media is a core part of their strategy and that they see media as an umbrella term that encompasses all aspects of their business. They emphasise the importance of providing value first and focusing on revenue as the main metric. They also discuss the balance between marketing and media, the role of freelancers, and the importance of data and metrics in their work.2024-04-2530 minBlame it on Marketing ™Instant Brands using B2B Influencers | E48 with Tyler Lessard and Will AitkenEmma and Ruta are joined by Tyler Lessard, ex-VP of Marketing at Vidyard, and Will Aitken, ex-Vidyard & ex-Lavender B2B Sales Influencer, to talk about brands building themselves on the backs of B2B influencers.They talk about the change of influencers from thought leaders and the risks and rewards of hiring in-house influencers and the delicate balance between personal and corporate brand as well as the challenges influencers staying relevant. Tyler and Will will share their views on compensating influencers and internal creators and how to ensure you set up right from the get...2024-03-2154 minBlame it on Marketing ™What a Chief Rev Officer should be! | E47 with Timi OlotuTimi Olotu, the Chief Revenue Officer at Charlie HR, joins Emma and Ruta to discuss the role of a Chief Revenue Officer (CRO). They explore the common misconception that CROs are solely focused on sales and neglect other functions. Timi emphasises the importance of collaboration between sales, marketing, customer success, and product teams to drive revenue growth. He also highlights the need for CROs to focus on creating value for customers and understanding market dynamics. The conversation concludes with insights on metrics and accountability for CROs and the potential for CEOs to excel in the CRO role.2024-03-1444 minBlame it on Marketing ™Buying Experience (BX) is the new Demand Gen | E46Emma and Ruta discuss the importance of buyer experience in B2B marketing. They highlight the challenges in prioritising buyer experience, such as the self-centered B2B sales approach and the focus on the wrong conversion rate levers. The conversation also explores the disconnect between company messaging and customer needs, as well as the lack of collaboration between marketing and product teams. Ruta and Emma highlight the need for companies to focus on buyer experience in order to stay competitive and avoid potential business failure. TakeawaysPrioritising buyer experience is crucial in B2...2024-03-0741 minBlame it on Marketing ™Small but MIGHTY marketing teams | E45 (Part 2) with 2 Pizza MarketingIn this episode Emma and Ruta are joined by the '2 Pizza Marketing' Podcast hosts Ashley McGovern and Melissa Moody. We discuss efficient small marketing teams and the importance of balancing workload and priorities. Ashley and Melissa share tips on how to manage time and tasks effectively, including using systems and processes, setting boundaries, and getting agreements from team members. Takeaways- Learn how to say no- Find ways to work collaboratively - Create systems that allow you to prioritise what you need to work on- Take great i...2024-02-2932 minBlame it on Marketing ™Landing your first Marketing Job | E44 with Brian FraserRuta and Emma are joined, again, by Brian Fraser to discuss the difficulty of landing a first marketing job and provide tips for success. We emphasise the importance of doing research, networking, and tailoring CVs to stand out in a competitive market. We also highlight the value of portfolios and side hustles in showcasing marketing skills and experience. The hosts acknowledge that marketing is a broad field with diverse opportunities, and they encourage job seekers to market themselves effectively and demonstrate their passion for the industry. TakeawaysNetworking is crucial for career g...2024-02-2241 minBlame it on Marketing ™In-house vs. Agency Marketer Smackdown | E43 with Marketing DribbleIn this episode, Emma and Ruta are joined by Rob Boyle and Jonny Kenyon from the Marketing Dribble Podcast to discuss the difference between in-house marketers and external marketers. They explore the reasons for conflict between the two groups, including differences in perspective and goals, also the pros and cons of both in-house and external marketers. Ultimately, the effectiveness of in-house or external marketers depends on the specific situation and industry. TakeawaysClear communication and alignment of objectives are crucial for successful collaboration between in-house and external marketers.In-house marketers ha...2024-02-1543 minBlame it on Marketing ™All the traffic, no leads > CRO in 2024 | E42 with Greg LandonEmma and Ruta discuss conversion rate optimisation (CRO) with Greg Landon, Head of Marketing at Leadoo. They explore the importance of CRO in 2023 and why it is often overlooked by marketers. They also discuss the tension between SEO and CRO and how they can work together. Greg highlights the role of personalisation, ease, and interactivity in CRO and shares practical examples. TakeawaysConversion rate optimisation (CRO) is often overlooked in marketing, but it is crucial for achieving desired outcomes on a website.CRO is not just about changing button colours or headers; i...2024-02-0848 minBlame it on Marketing ™What are we selling here?! | E41 with Clark BarronEmma and Ruta are joined by guest Clark Barron, Founder of Demand Gen Therapy, to tackle the issues around marketing becoming sales. They try to decipher what marketers are really selling and the importance of the 'why' in marketing.The conversation emphasizes the need for marketers to demand a seat at the table and advocate for themselves, ensuring clear lines of communication and the ability to speak the language of different stakeholders. The key takeaway is to take action and have the confidence to do what is necessary to be effective in the role of a marketer. 2024-02-0141 minBlame it on Marketing ™Owning your niche in marketing and business! | E40 with Lea 🌈 TurnerRuta and Emma welcome Lea Turner, a LinkedIn expert and trainer with over 160k followers. Lea shares her unique journey, evolving from a small business owner to a LinkedIn marketing specialist. The discussion centers around the significance of niching down in marketing and the balance between being a generalist and a specialist.Lea emphasises the importance of specialisation, particularly for self-employed individuals, and shares her experience transitioning to LinkedIn training during the COVID-19 pandemic. We talk about maintaining authenticity on LinkedIn, dealing with inappropriate messages, and the power of personal branding in attracting diverse clients and talent.2023-12-2834 min