Shows
Is This Room Free?Emma Djemil - Founder of Be Unstoppable, helping women become sustainably unstoppable in their HR careersWe're back with Season 5 and what a guest for this first episode. I'm joined by the LinkedIn legend that is Emma Djemil.If you don't know Emma then not only does she fill the LinkedIn feed with her TikTok dances, witty, and sometimes provocative statements but more than that she is on a mission to support females through their HR careers. In early 2021 Emma founded Be Unstoppable, her own venture to help women in HR be sustainably curageous and unstoppable in their HR careers. That means being the best you can be but without compromising...2024-10-301h 02
Communication Strategy That WorksTransforming Internal Chaos to Calm: reflections from a guest podcast with Jenni FieldAs someone who started life in Corporate Communications for a famous American credit card brand, I lived through the pain of Internal Communications as posters and internal launches through to a strategic function. Comms under Corporate Comms, but got moved to HR and back again, even 25 years ago. Reflecting on these complexities and inspired by Jenny Field’s insightful "Chaos to Calm" model, and the podcast where we spoke about this, I delve into the strategic role of internal communication and its optimal positioning within a business. So, let's dive in! Like...2024-08-2910 min
Communication Strategy That Works5 Ways Data Can Revolutionise Your Communication StrategyIn the ever-evolving landscape of public relations and corporate communication, data analytics has emerged as a game-changer. In this podcast, I share five ways data can transform your communication strategies, making them more effective and impactful. So let's dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that’s support with a...2024-08-2205 min
Communication Strategy That WorksUnlocking the Power of SEO: Benefits and Best Practices for BusinessesThis week we reflect on a recent ‘Deep Dive with Adam Driver to unpick a bit more around what SEO is, highlight its numerous benefits for comms folk and businesses, and emphasise how it should be integrated into a broader marketing strategy for optimal results. Why? Well in today's digital age, having a strong online presence is crucial for any business looking to succeed. SEO is one of the most effective tools available to achieve this. However, it is often misunderstood and misused, leading to confusion and missed opportunities. So let's dive in! 2024-07-0511 min
Communication Strategy That WorksHow to Write Effective Briefs as a Non-Expert and Why It MattersI work with lots of Senior leaders directly, often providing guidance and expertise when there is no in-house resource to do so. This means that I am often rating the brief as well as taking the briefing about it! This is fine but today I wanted to spend some time outlining more about why effective briefs are so important. Creating effective briefs is a cornerstone of successful projects and solid client-agency relationships. For non-experts in marketing, such as Managing Directors or Project Managers, mastering the art of writing a detailed, clear brief can lead to more efficient wo...2024-06-2715 min
Communication Strategy That WorksConfronting Imposter Syndrome: My Reflections on Growth in Podcasting and CoachingFollowing on from the topic of self-help coaching and mentoring this month, I thought I would talk a bit this week about how embarking on new projects in podcasting and how self-doubt has impacted this, and how coaching helped unblock me. These challenges, dominated by the whispers of imposter syndrome, have been a significant part of my professional journey. And has led me to talk to you here on my own podcast today So let’s dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more...2024-05-0207 min
Communication Strategy That Works'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-HelpToday, I am delighted to welcome to the podcast Jo Twiselton, Human Change Specialist, executive coach, facilitator and fellow communication consultant. Jo has worked with leaders and teams across the tech, transport, healthcare, manufacturing, media and services industries, helping them to emerge better from any change. We talk about all aspects of self-help, mentoring and coaching. It’s a great chat and I learned loads! So if you want a free coaching session tune in! Jo is a qualified executive and wellbeing coach who helps empower leaders, managers, and teams who want to int...2024-04-2543 min
Communication Strategy That WorksRerun: How brand advocacy could help manage reputation impact in your businessDo you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged. When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation. What about when things do not go to plan? A network of trusted people can also help test your response in a crisis and help you out of a reputation hole. One way to do this is through finding brand advocates, t...2024-04-0413 min
Communication Strategy That WorksRerun: People do business with people, not brandsToday, I wanted to talk to you about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands. Getting people to tell your story for you is a powerful way to build trust and credibility. It's tough when you start because no one knows you. You may be new in a market, have a new way of doing things, or compete in a very established industry. Let's dive in! Liked Listening today? What to do...2024-03-2806 min
Communication Strategy That WorksDeep Dive on Building Relationships That MatterThrough this month’s theme of building effective relationships that matter, I dive into the topic of stakeholders, crisis and brand building. In the dynamic realm of business, understanding and leveraging stakeholder engagement transcends the boundaries of size and industry. It's a pivotal strategy that unveils what truly drives people towards or away from your offerings, thus illuminating the path to not only solving pertinent issues but also profoundly connecting with your audience. Surprisingly, this critical aspect often remains shadowed, tucked away from the spotlight in PR and communication strategies. Yet, its power to amplify and...2024-03-2111 min
Communication Strategy That WorksUnlocking Success: Skilling Up in and refreshing your skillsIn this final episode on the theme of learning and development this month, and integrating new skills we take a look at some practicalities. Let’s face it, skilling up isn't just an option; it's a necessity for staying relevant and competitive in the field. We'll explore the importance of continuous skill development in PR and Marketing, how to identify skill gaps, and practical steps to enhance your abilities without breaking the bank. So let’s dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with co...2024-02-2908 min
Communication Strategy That Works4 Ways to Implement AI into your WorkflowToday I present practical insights on integrating AI to streamline your team's processes and enhance collaboration. Drawing from my recent conversation with Ben Lee, let's elevate your content, energize your team, and optimize performance. Let’s jump in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that’s support with a one-off comms project or an enti...2024-02-2208 min
Communication Strategy That WorksDeep Dive with Adam Driver - Demystifying SEOToday I am delighted to have on the podcast Adam to unpick and demystify SEO or search Engine Optimisation as part of January’s measurement and evaluation theme. Adam originally trained as a journalist and has experience on both sides of the agency divide having been in-house and an account director at an agency. Adam has been a CIPR Chartered Public Relations professional since 2020. Adam set up Authentic comms in 2020, and describes his work as delivering in a ‘channel neutral, sector agnostic’ way, focusing on the audience(s) much like me! So we chat about a LOT of thi...2024-01-1844 min
Communication Strategy That WorksDeveloping a Creative Mindset: Strategies for Boosting Innovation and OriginalityToday, I want to talk about the process of creative thinking. Long ago I read a book by PR Practitioner Andy Green called Creativity in PR. He highlights the importance of creativity in virtually every project. Today I share some resources for creative thinking with you. You see, creative thinking is essential for innovation, whether it be writing, designing, or strategising. Often, people break creative thinking down into five stages of creativity. So let's explore what the creative process entails and how each stage builds upon the previous one. It'll certainly come in...2023-12-2809 min
Communication Strategy That WorksCreativity, Environment, and Procrastination: Unlocking the Secrets of Creative StrategyIn today's episode, we'll be taking some notes from the deep dive and unpacking in more detail creativity related to your environment, and also procrastination. We'll uncover the challenges of creativity in comms and PR, the importance of choosing your battles wisely, and how seemingly unrelated factors can influence our creative prowess. Here are a couple of things you may not know to weave into your strategy Let’s dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your busi...2023-12-2107 min
Communication Strategy That WorksHow to 'unboring' your comms ‘Deep Dive’ with Helen ReynoldsAs we kick off December’s creativity theme, I am delighted to welcome back to the podcast Helen Reyolds founder of Comms Creatives. Why creativity this month? Because we often get stuck in ‘doing the do’ and finding the time to lift ourselves out, reflect and put some effort into thinking can be hard especially when you work in a busy comms team. So this month Helen and I kick things off by covering a variety of subjects around where to get your inspiration from to how to unboring your content, with some interesting examples thrown in! Helen is...2023-12-1457 min
Communication Strategy That WorksThe Importance of Customer Feedback in Brand Reputation ManagementToday on the podcast as part of November's focus on brand tracking and insights, I take a look at customer feedback and how it can be used to improve brand reputation. Looking after our customers has never been more important. Competition is fair and platforms a plenty for people to take to and give their positive, or negative, opinions about your brand, product or service. How does this relate to PR - well it's about public perceptions and how we can influence opinion so intrinsically linked in fact. So today I am exploring...2023-11-1607 min
Communication Strategy That WorksBrand reputation, Gen Z, and honesty in communicationRemember when we dug deep into brand reputation and its importance in our previous episode? Well, today, we're taking it a step further as part of our reputation and insights series this month. Buckle up because we're exploring the captivating relationship between brand reputation, Gen Z, and the power of honest communication. And include 3 conversation starters to have honest and transparent communication around ESG. In today's fast-paced and socially conscious world, brand reputation has become a crucial element for an organization's success. The incredible influence of Gen Z, the demographic cohort that follows Millennials, is shaping the...2023-11-0910 min
Communication Strategy That Works'Deep Dive' with Steve Leigh: using research to improve your brand reputationToday I'm delighted to have on the podcast, Steve Leigh, from Sensu Insight. In 2022, he left his role as a director of a large, independent PR agency to start Sensu Insight. He helps in-house PR agencies, and C-suite teams make sense of reputation, sales and audience behaviours, and how all of these things impact communications and market issues. Join us as we 'Deep Dive' into PR measurement and evaluation, how to use research to improve your brand's reputation, and much more. Let's dive in! Liked Listening today? What to do next:...2023-11-0240 min
Communication Strategy That WorksHow AI is Changing the Game in PR and CommsArtificial Intelligence and PR are becoming increasingly intertwined as we grapple with the pros and cons in real-time. As professionals, we recognise the immense potential of leveraging this technology to enhance strategies and deliver more impactful messages to their target audience. I find I am using it more and more as I find new tools and think 'oh yeah, is there an AI for that?' In this episode, we will delve into the various ways AI can be used in public relations, not listing the tools but the how - focusing on three key areas: sentiment a...2023-10-2614 min
Communication Strategy That WorksAutumn comms hacks; how to make the most of your timeI am really pleased to be back with fresh content this Autumn after a short break over the summer. I also have some news - for the next 6 months, the podcast will have 3 monthly episodes that will combine into one theme, hopefully with a guest episode 'deep dive' and some useful tools and insights. It's a trial I am doing based on feedback for longer episodes. I didn't just want to do longer episodes in the same format, so I am switching it up a bit and would love to hear what you think! I...2023-10-1210 min
The Spirit & Truth PodcastA Conversation with Carolyn Moore and Pierce DrakeIn today's episode Matt talks with the co-hosts of the "Art of Holiness" podcast, Rev. Dr. Carolyn Moore and Rev. Pierce Drake!
Carolyn Moore recently published When Women Lead and is the founding pastor of Mosaic Church in Evans, Georgia.
Pierce Drake is the Pastor of Community Formation at the Woodlands Methodist Church in Woodlands, TX.
https://artofholiness.com/category/podcast/
In todays episode:
Matt Reynolds
Carolyn Moore
Pierce Drake
2023-09-1948 minThe Spirit & Truth PodcastA Conversation with Carolyn Moore and Pierce DrakeIn today's episode Matt talks with the co-hosts of the "Art of Holiness" podcast, Rev. Dr. Carolyn Moore and Rev. Pierce Drake!
Carolyn Moore recently published When Women Lead and is the founding pastor of Mosaic Church in Evans, Georgia.
Pierce Drake is the Pastor of Community Formation at the Woodlands Methodist Church in Woodlands, TX.
https://artofholiness.com/category/podcast/
In todays episode:
Matt Reynolds
Carolyn Moore
Pierce Drake
2023-09-1948 min
Communication Strategy That WorksThe Power of Public Relations: 5 Tips to Impact ‘Know, Like, Trust’ with customersToday, I delve into five valuable suggestions on how public relations (PR) can considerably influence the sales procedure by concentrating on the "know, like, trust" elements of a client's experience with your company. I cover an essential approach to this task and 5 tips to get started. Let's dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my exp...2023-07-1308 min
Communication Strategy That WorksA/B Testing for Behaviour Change Campaigns: A Comprehensive GuideIf you are looking to change behaviour with your campaign, it's crucial to design the most effective messages to influence people's outlook and actions. One popular method for optimising these messages is A/B testing. In this episode, I'll explain what A/B testing is, how to conduct it in behaviour change campaigns, and tips for maximising its effectiveness. I cover what A/B testing is for comms pros, and seven tips on how to get started. This episode was inspired by a 'Deep Dive' episode with behaviour change expert, Shayoni Lynn of Lynn Globalwhoit...2023-07-0608 min
Communication Strategy That WorksTurning Customer Problems Into Campaign IdeasToday, I'm exploring how customer problems can be a valuable source of ideas for PR campaigns. You'll learn how to turn those ideas into successful campaigns, what makes a good campaign, and how to measure its success. And a couple of great examples along the way. This episode was inspired by a recent Deep Dive with Ayo Abbas on Campaigns - check the link in the show notes. Let's dive in! Links for show notes: How to use campaigns in your strategy ‘Deep Dive’ with Ayo Abbas: https://henbe.co.uk/2023/05/25/ep-12...2023-06-2909 min
Communication Strategy That WorksWhy now is the time to use audio content as part of your strategyITV recently added an audio blog for their contestants on Love Island in a move to make their content more accessible after criticism that it wasn't accessible to all. So this week I discuss audio-first content creation and how it boosts accessibility. If you want to learn more, stay tuned as we delve into how you can use the power of sound to reach and engage with a broader audience. Let's dive in! Links mentioned in this episode: https://literacytrust.org.uk/research-services/research-reports/the-role-of-audiobooks-to-engage-reluctant-readers-and-underrepresented-children-and-young-people/ Liked Listening today? What to d...2023-06-1511 min
Communication Strategy That WorksRERUN! How not to fail at comms: A simple measurement frameworkOne of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what your current marketing and communications activities are, and how they are performing, it’s impossible to know where to focus your energy and resources. Lots of people trip up on this first step. Many growing businesses struggle to generate enough revenue to keep their doors open. Even the most successful businesses often operate on a thin financial margin, making it difficult to invest in or make a case for the marketing, ad...2023-06-0108 min
Communication Strategy That WorksDeep Dive’ - How Campaigns Can Improve Your StrategyToday, we're diving deep into the immense value well-planned campaigns can bring your overall strategy. We'll explore how effective campaigns can boost brand awareness, increase customer engagement, and ultimately drive business growth. So, join me as I connect with industry expert, Ayo Abbas, who shares her insights and experiences in designing result-driven campaigns that truly make a difference! Ayo Abbas is an award-winning built environment marketing consultant and was recently named as the overall winner for the Digital Woman of the Year Awards 2022. She has worked in B2B marketing for 21+ years’ and has worked with many of...2023-05-2538 min
Communication Strategy That WorksHow to start a podcast - a 10 point checklistAre you considering starting a podcast for your business but feeling overwhelmed and not sure where to start? Look no further! In this episode, I provide you with a step-by-step checklist on how to successfully launch and manage your own podcast. Oh and this episode is a taster for a talk I am giving for the CIPR Global network on The Dos and Don’ts of podcasting for members and non-members on 8 June 2023 where there will be a Q&A and you can ask me anything! I will also be advertising a new online training at this tal...2023-05-1804 min
Communication Strategy That WorksRERUN! Why we need to set strategic goalsWe talk a lot about ‘goals’, especially at this time of the year, but often we are not clear on why we have chosen them, or how we will arrive at the outcome we want. Here are a few reasons why it’s important. Setting a clear, actionable goal is the first step towards achieving success. It signals to yourself and others what you want to achieve, and mobilizes your resources towards making it happen. Without a goal, you might be working towards something that isn’t quite what you really want, or you might not be working...2023-05-1107 min
Communication Strategy That WorksGetting into your (work) flow with your comms planningWorkflow management is a critical component of any business, and its importance cannot be overstated. I recently had a conversation with a client about how we can make our case study development more efficient rather than undertaking hour-long calls. We discussed workflow systems as a way of collating and sharing information. I also use workflow for administering my podcast and for planning content. A PR team, in particular, can benefit greatly from workflow management in client work. Being able to assign tasks, track progress, and collaborate efficiently can help the team work more effectively and...2023-04-2709 min
Communication Strategy That WorksMaking it count; are you getting value from your event strategy?Business events, such as trade shows, conferences, and networking sessions, can be a valuable tool in promoting your business product or service. Not only do these events provide opportunities to showcase products and services, but they also allow for face-to-face interactions with potential clients and partners. Additionally, attending industry events can provide insight into emerging trends and challenges within the market, helping marketing experts stay ahead of the curve. As such, we professionals must understand the various benefits of business events and develop strategies for leveraging them effectively. Today I run through some simple strategies you can...2023-04-2006 min
Communication Strategy That WorksRERUN! Ten Tips to nail you first or next speaking opportunityThere are some huge events in the Spring calendar. I’m currently working on a big event for a client and it reminded me of this episode as I am busily briefing sponsors and speakers about how to make the most out of this opportunity. You’d be surprised how many people do not, and just rock up and talk. But the thing is you can create a lot of authenticity and credibility by speaking at events. But it’s essential to plan your time and to make sure that the time spent away from the office is worth...2023-04-1308 min
Communication Strategy That WorksProve it! 4 Ways to use Demographic Data in your PR CampaignI was asked to prove a theory on a stakeholder campaign recently. My first port of call? The UK census data. In the UK, we recently had a new Census in 2021, the first in ten years. The Office for National Statistics started releasing this data in June 2022, providing valuable demographic information for businesses and organisations alike. It's into the final last sets to be released, and there is a wealth of information for the taking for PR professionals. Today I cover four reasons to use this data in your campaigns. Let's dive in! ...2023-04-0605 min
Communication Strategy That WorksMy ten steps to a short but effective crisis planA crisis communication plan before you need one can be daunting—everything from when to write one and how to get engagement on it. But it doesn't have to be, so today; I run through a quick ten-point checklist you can use to get going, however small or big your business is. I cover: What to do before you start My ten-point checklist My biggest tip Share lots of links and my free download so make sure you check the show notes Let's dive in! Li...2023-03-3007 min
Communication Strategy That WorksAre your case studies talked about? How to create the right ones that flyTo effectively incorporate case studies into a campaign, it is essential to understand their significance and the impact they can create. Case studies provide real-life examples of how a product or service has successfully addressed specific problems or challenges faced by customers, thereby establishing credibility and trust. Today I share some tips on how to obtain the best case studies, as well as formats to use and why testimonials are not case studies. I will cover: Understanding the Basics The difference between a case study and a testimonial 2023-03-2310 min
Communication Strategy That WorksAre you doing your homework? 5 ways to improve your PR strategy using competitor analysisWhen planning a PR campaign, it is essential to have a clear understanding of the competitive landscape. By taking a detailed look at key competitors, their strengths and weaknesses, and their PR strategies, you can gain valuable insights into what works and what doesn't in your industry. Furthermore, analysing your competition can enable you to identify opportunities that your organisation can gain from, or gaps in the market that have yet to be filled. In short, understanding your competition permits you to create a more effective and impactful PR plan that speaks to your target audience and...2023-03-1608 min
Communication Strategy That WorksSpring Clean Your Comms: A holistic look at your next comms planSpring marks a new beginning in many ways and is sometimes close to the end of the financial year. It's an opportunity to spring clean your mind, your workspace, and your plans and figure out what could help you spring forward into the next few weeks and months. Today's episode is a quick guide on reviewing your plan, cleaning your workspace, tidying your mind and looking more holistically rather than just refreshing your current strategy and tactics. We will cover the following; - How to Get Started - Evaluating Your Current...2023-03-0211 min
Communication Strategy That WorksShould you Outsource or Upskill your Comms?Often, the decision of when to skill up and when to outsource PR can be tricky. You want someone with the right experience, who knows what they are doing and will be able to deliver the desired results. In most cases, it makes sense to opt for an experienced professional who can make sure that the job is properly completed. For certain campaigns or projects that require specific expertise, outsourcing is the more ideal option, as it allows for access to a broad range of skills and resources. Today I look at a few areas of when...2023-02-1608 min
Communication Strategy That WorksPublic Relations & Automation; Opportunities and Challenges aheadThe automation of public relations is a bit of a crowd-splitter for very good reasons; arguably the benefits are yet to be fully demonstrated but the impact on ethics has been. Companies can already use Artificial Intelligence (AI) and software solutions to manage their PR, allowing them to reach a wider audience and increase their visibility with minimal effort. Automation also allows for faster response time and more accurate tracking of data, which is essential for successful public relations campaigns. In the future, public relations automation is likely to become even more sophisticated, allowing companies...2023-02-0908 min
Communication Strategy That WorksTalking to stakeholders about sustainabilityTelling your sustainability story is an essential part of any business model and a growing area for us communications professionals. By telling this story, we're helping to create a strong connection with customers on this topic and helping establish that credibility. As we move into 2023, I think this topic is becoming even more relevant and important as businesses look to even monetise sustainability and see it as an opportunity of jumping on the bandwagon. There are two important reports launched recently. And I think they're proof of this. UK Minister Chris Skidmore launched Mission Zero...2023-02-0212 min
Communication Strategy That WorksDeep Dive with Shayoni Lynn, Part One: Behavioural Science and PRI am thrilled to have on the podcast Shayoni Lynn, in a special double-bill all about behavioural science and its application in PR. Shayoni is founder and CEO of Lynn Group, a fast-growing communications consultancy powered by behavioural science. Shayoni is a CIPR and PRCA Fellow, and Chair of PRCA Cymru. With over 15 years’ experience, Shayoni is an industry leader in data-driven strategic communications and applied behavioural science. She sits on the UK PR Council and is Vice-Chair of CIPR’s Behavioural Insights Interest Group. Shayoni sits on CIPR and GCS committees and is an Associate Lecturer at C...2023-01-1929 min
Communication Strategy That WorksRERUN! Time to set Strategic Goals?Now that we're all back to work and most likely revved up with new goals and resolutions, I'm sharing this podcast again, as I can't emphasise enough the importance of goal-setting. We talk a lot about ‘goals’, especially at this time of the year, but we are often unclear on why we have chosen them or how we will arrive at the outcome we want. So here are a few reasons why it’s essential. Setting a clear, actionable goal is the first step towards achieving success. It signals to yourself and others what you want t...2023-01-1207 min
Communication Strategy That Works12 Tips of Christmas: Part TwoTo continue the festive spirit, I’ve focused on 12 comms tips for you over the 12 days of Christmas, from 25th December to 2nd January. Here are the final 6. These are short and snappy episodes to keep you going over the festive period to help you improve your comms. Let’s dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here.2023-01-0506 min
Communication Strategy That Works12 Comms Tips of Christmas: Part TwoTo continue the festive spirit, I've focused on 12 comms tips for you over the 12 days of Christmas, from 25th December to 2nd January. Here are the final 6. These are short and snappy episodes to keep you going over the festive period to help you improve your comms. Let's dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hi...2023-01-0506 min
Communication Strategy That Works12 Comms Tips of Christmas: Part OneTo continue the festive spirit, I've decided to focus on 12 comms tips for you over the 12 days of the Christmas period, from 25th December to 2nd January. So here are the first 6 to get you going! These are short and snappy episodes to keep you going over the festive period to help you improve your comms. Let's dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or...2022-12-2905 min
Communication Strategy That WorksEnd of year review: What's worked and what's not?If you want to make an impact in 2023, you need to measure your impact. Doing this will help you hire an effective team, budget and focus your efforts where you need them most, and start to see better results. But it's not just for work; use this episode to review your personal goals too! Let's dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out m...2022-12-2105 min
Communication Strategy That WorksTop Ten Tools for efficiency and time savingI've compiled a list of my top 10 tools to help you become more efficient in your PR and marketing in 2023. From project management software to content planning calendars, these tools have been carefully curated by me using them firsthand and those my guests have recommended. Whether you're just starting or have years of experience, these ten tools are must-haves for 2023. Let's dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take so...2022-12-1510 min
Communication Strategy That WorksSkills & Themes for your 2023 Comms StrategyWith the technological advances of the 21st century, as communication professionals, we must adapt our skills to stay ahead of the curve. Trends in communication and public relations (PR) are constantly changing, and those who want to stay ahead of the game must be aware of the latest developments. Today's short episode covers communication and PR trends to look out for in 2023. Let's dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more e...2022-12-0806 min
Communication Strategy That WorksHow resilient is your comms plan? Business continuity, issues and reputationIn today's business world, the ability to anticipate and respond to disruptive challenges - both internal and external - is essential. A comprehensive business continuity and resiliency plan can help you anticipate and manage these challenges, ensuring that your business can weather any storm. And when disruptions do occur, a robust public relations program can help you protect and defend your company's reputation. I have covered a number of topics that relate to business resilience planning in a communication context in this podcast, such as understanding who your competitors are, how to anticipate and manage disruption challenges...2022-12-0110 min
Communication Strategy That WorksAre you being efficient with what you have?How do you make an impact when you don’t have time to create content or run a campaign? There’s a simple action you can take which won’t take long at all but will keep you top of mind on – repurposing your resources. Today I cover how repurposing can save you time, money and effort, and help you win big in the longer term! Let’s dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your busin...2022-11-2406 min
Communication Strategy That WorksComms That Works 101 - Two years of the podcastIt was the 100th episode of the podcast recently. To say that the 100th episode of the podcast is special would be an understatement. I've poured my heart and soul into it, so I'm so proud of what I've accomplished. In honour of this milestone, I've decided to take a look back at the past 100 episodes in this “101” episode. The first episode was released on 3rd December 2020. I will cover; why I started the podcast, what's been popular with listeners and what topics have stood the test of time and why. Let's dive in! Li...2022-11-1723 min
Communication Strategy That WorksOdd couples: PR and CultureCulture and PR have many links, but communication is arguably the most important one. Culture shapes how people communicate, and effective communication is essential to successful PR. There are many ways to define culture, but I use the definition of shared values, beliefs, and norms that shape how people think, feel and behave. In this context, PR manages the spread of information between an individual or organisation and the public. PR practitioners use various tools to influence how the public perceives their clients. Today I explore both and how this is linked to good issues...2022-11-0910 min
Communication Strategy That WorksDoes an economic downturn mean scale back or build up to you?In times of economic downturns, it's essential to ensure your communication and marketing plans are recession-proof. However, the latest research from Linkedin suggests brands will keep on building and not hold back, despite the economic picture. You can do a few things to ensure your spending remains conservative while still reaching your goals in times of challenging external influences. But this doesn’t necessarily mean less is more. Here are some reflections on LinkedIn's latest marketing research and expert views and three tips to get you thinking. Let's dive in! Liked Lis...2022-11-0308 min
Communication Strategy That WorksRERUN. Hey marketers! 5 tips on using PR to build trust in your B2B product or serviceHow to use PR to build trust in your product One of the many ways PR can help the sales process along is through the ‘know, like, trust’ aspect of the customer journey with you. The more someone hears about your business and the better informed they are, the warmer they are as a potential lead. In plain terms, this means your customer is closer to working with you than they were when they first heard of you. The customer has to travel along the ‘know, like, trust’ pathway with you to know your products, to like...2022-10-2712 min
Communication Strategy That WorksNew CEO? What’s your plan for the first 100 days?It's been 100 days since your new CEO started, and you're tasked with creating a public relations programme for her. She's been working hard to improve the company's image, and you want to ensure that the public is aware of the changes. You've been thinking about this for a while, and you've come up with a few ideas, but you're not sure which one is the best? The first 100 days have long been a marker for success for a new CEO, either new to the role or experienced. There are lots of research and case examples to back...2022-10-2010 min
Communication Strategy That WorksNew CEO? What’s your plan for the first 100 days?You've a new CEO and you're tasked with creating a public relations programme for her. She's been working hard to improve the company's image, and you want to ensure that the public is aware of the changes. You've been thinking about this for a while, and you've come up with a few ideas, but you're not sure which one is the best? The first 100 days have long been a marker for success for a new CEO, either new to the role or experienced. There are lots of research and case examples to back this up.Some of...2022-10-2010 min
Communication Strategy That WorksWhy flexible working and productivity are essential for comms jobsWorkLife Week is the 10-14 October in the UK and is celebrated by the Working Families Charity. So I wanted to again this year raise some awareness of this topic for communications people and share my thoughts and experiences on this topic spurred on by this charity’s work. A recent study by the charity showed that, of the UK parents currently in work, 3 in 10 are in jobs below their skill level because their jobs offer greater flexibility. This shows a need for more high-quality part-time and flexible roles in the labour market. Employers also nee...2022-10-1320 min
Communication Strategy That WorksPR and the quest for truth and transparencyHave you got a plan to build trust with your audience or just a communication plan? Good Public Relations (PR) is about creating trust in your brand. It's a strategic communication process that builds mutually beneficial relationships between organisations and their public or audiences. Ethical public relations practices seek the truth and provide accurate and balanced information. However, this is increasingly difficult in our current age. The internet has allowed for a free flow of information that has led to a new level of transparency between people, businesses and consumers. This podcast today is inspired...2022-10-0609 min
Communication Strategy That WorksHow brand advocacy could help manage reputation impact in your businessDo you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged. When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation. What about when things do not go to plan? A network of trusted people can also help test your response in a crisis and help you out of a reputation hole. One way to do this is through finding brand advocates, t...2022-09-2913 min
Communication Strategy That WorksWhy we need reflection time in order to be productiveIt's been an odd time. It's been a time to reflect and review recent events in a few areas of my life and work. I've some new business opportunities I am working on and rethinking how I work and when. Sometimes you just need to change it up, but it's also good to reflect on how I spend my time at work and home to see if being more thoughtful about approaching this could improve anything. I also have a teenager in the house, and trying to help them think about how to improve their behaviour led...2022-09-2210 min
Communication Strategy That WorksStorytime - why storytelling is relevant and how to use itFirstly, I wanted to note the sad passing of Her Royal Majesty Queen Elizabeth II recently, which has been felt worldwide, not just in the UK. She always captured the hearts and minds of her audience when she undertook her Queen's Speech and at other times in our history. It was national Roal Dahl story week this week in the UK, and I was thinking about how this topic is increasingly important for leaders of state, nations, and for brands in an increasingly noisy, politically challenging, and divisive world. Storytelling has long been a part of human c...2022-09-1509 min
Communication Strategy That WorksHow to get your comms mojo back post-summerWe need to be inspired to feel creative and fulfilled because, without inspiration, we may not be able to produce the best work possible. If we don't have the drive to do our best, then what is the point? This inspiration can come from many different sources, but one of the most important is our own personal experiences. We can gain inspiration from our own life experiences, other people we know, or even things we see in the world. We need to be inspired to feel creative and fulfilled because if we aren't, we will likely become...2022-09-0809 min
Communication Strategy That WorksHive mind the comms (skills) gap in your strategy with a skills auditSome of the most important skills for a public relations professional are lifelong ones. You can't learn all the knowledge you'll need in a few months of school or a few years of experience. Instead, we need to keep our skills up to date. This not only helps us learn new things, but it also keeps us competitive in our specialised field of work. But how do you know what skills you need or where to focus your time? Today, I run through what skills I consider to be top of the pack when it c...2022-09-0108 min
Communication Strategy That WorksSummer Hacks Series (part two) How do you know if the comms is working?Welcome to the 2022 summer hacks series Part Two! These are really short ‘food for thought’, bite-sized episodes, so you can dive in when you have a moment. I decided to focus on planning tips over the summer. Why? Because when people think about comms planning, they often focus on what they are going to say - you have a great product or service and you want to tell people about it. Focusing on the message seems the logical first step, but before you start typing, let alone promoting your offer, there are some vital actions you need to take...2022-08-1806 min
Communication Strategy That WorksSummer Hacks Series (part two) Getting your message out there.Welcome to the 2022 summer hacks series Part Two! These are really short ‘food for thought’, bite-sized episodes, so you can dive in when you have a moment. I decided to focus on planning tips over the summer. Why? Because when people think about comms planning, they often focus on what they are going to say. You have a great product or service and you want to tell people about it. Focusing on the message seems the logical first step, but before you start typing, let alone promoting your offer, there are some vital actions you need to take. 2022-08-1108 min
Communication Strategy That WorksSummer Hacks Series (part one) Cutting through the noise with messages that resonate.Welcome to the 2022 summer hacks series! These are really short ‘food for thought’ bite-sized episodes so you can dive in when you have a moment. I decided to focus on planning tips over the summer. Why? Because when people think about comms planning, they often focus on what they are going to say. You have a great product or service and you want to tell people about it. Focusing on the message seems the logical first step. But before you start typing, let alone promoting your offer, there are some vital actions you need to take. I’...2022-08-0405 min
Communication Strategy That WorksSummer Hacks Series (part one) How well do you really know your customers?Welcome to the 2022 summer hacks series! These are really short ‘food for thought’ bite-sized episodes so you can dive in when you have a moment. I decided to focus on planning tips over the summer. Why? Because when people think about comms planning, they often focus on what they are going to say. You have a great product or service and you want to tell people about it. Focusing on the message seems the logical first step. But before you start typing, let alone promoting your offer, there are some vital actions you need to take. I’...2022-07-2804 min
Communication Strategy That WorksSummer Hacks Series (part one) [Why you need a purpose and goals]Welcome to the 2022 summer hacks series! These are really short ‘food for thought’, bite-sized episodes, so you can dive in when you have a moment. I decided to focus on planning tips over the summer. Why? Because when people think about comms planning, they often focus on what they are going to say. You have a great product or service and you want to tell people about it. Focusing on the message seems the logical first step. But before you start typing, let alone promoting your offer, there are some vital actions you need to take. I’m go...2022-07-2106 min
Communication Strategy That WorksIs social media a waste of time for B2B?As social media has evolved, so have our expectations of what it can offer us. Facebook, Twitter, Instagram, LinkedIn and other platforms were once used mostly to keep up with friends and share news with the world. However, social media is used today to build brands, grow businesses, and even find jobs. But is all this time spent on social media worth it? Maybe your employees are glued to their phones and computers, watching cat videos and scrolling through social media feeds instead of working, or your customers are complaining about how long it takes to get...2022-07-1411 min
Communication Strategy That WorksWhy we need networks and connections as part of our commsNetworking and expanding your networks is a great way to bring in new business if you're in B2B. Whether you're a freelancer or working for another business, introducing your company and connecting with like-minded people can bring in opportunities. I am always surprised at the number of events people go to where they spend most of the time with people they know. There are several reasons why this is a bad idea if you want to extend your network. Plus, I am always amazed at how much better I feel from making an effort to m...2022-07-0707 min
Communication Strategy That WorksHow not to fail at comms: A simple measurement frameworkOne of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what your current marketing and communications activities are, and how they are performing, it's impossible to know where to focus your energy and resources. Lots of people trip up on this first step. Many growing businesses struggle to generate enough revenue to keep their doors open. Even the most successful businesses often operate on a thin financial margin, making it difficult to invest in or make a case for the marketing, advertising...2022-06-3008 min
Communication Strategy That WorksCase study: Using a white paper to build brand credibility in a new marketToday, I share a case study on how a startup used a white paper to build trust in a new product. This is a new format I am trying; sharing case studies. These will sometimes be from me, like today, and sometimes be from guests as well, hopefully. I’d love to know what you think? Today’s case study is all about when you are new to the market and you need to convince people to buy from you, even though you don’t have a track record. You might be a new company, or you m...2022-06-2309 min
Communication Strategy That WorksTaking a slice of 'owned' content from the PESO pieUsing owned content, such as blogging, is a powerful tool for generating awareness about your business. It's also an effective way to build a brand, generate traffic, and position yourself as an industry expert. In addition, as you think about how you want to build your brand, you should also consider how you want to build your audience, and whilst there are a number of different ways to reach potential customers, one of the best ways is to provide them with content they can't get anywhere else. This helps to build the 'know, like, trust factor. 2022-06-1610 min
Communication Strategy That WorksThe big myth about PR and comms prosI was surprised and saddened to see prioritisation skills and analytical skills low on the list of what challenges lie ahead for PR pros in 2022 in the CIPRs state of the nation report out this week. Is this because we've nailed it? or is it a lack of education on what the profession can do and is capable of, and people not seeing the link between core skills and specific industry skills? One of the concerns flagged in the recent state of the PR nation report by the CIPR was the reputation of PR in t...2022-06-0913 min
Communication Strategy That WorksWhy personality and tone is important for your contentEveryone has a personality, which makes you who you are. It influences your behaviour, your thoughts, and your decisions. In marketing, personality is used to influence decisions. Use it to build rapport with customers and to create an experience that feels personal and unique. And it's no different when you're writing for an audience, whether that's your customers or your readers. One of the most effective ways to do this is to have a tone of voice in your content. This can help you stand out from the crowd and sound more...2022-06-0206 min
Communication Strategy That WorksUsing data, demographics and insights for your PR campaignsThis is a VERY exciting time as the UK Census is published in earnest this week, which means up to date baseline data on the UK's population and habits over the last ten years. Creating campaigns with insights and data at their heart can really help left-brain thinkers get behind a campaign, so internal sponsors, for example, it also means, more importantly, that your campaign is more likely to hit the mark with your audience. One of my passions is data and insight. And the Census is about as interesting as it gets! It is...2022-05-2610 min
Communication Strategy That WorksRERUN! How do you talk about going green? This week’s podcast is inspired by my two days at a vast built environment event in Leeds, UK. I ran the Beyond Net Zero pavilion for a client of mine UKBCSD (UK Business Council for Sustainable Development) It was an inspiring two days of 15 talks covering everything from how we create a world for everyone to materials and data in buildings and thinking about building less so we can catch up on our carbon challenges as a sector. Communication was a strong point as well not just in our tent but acro...2022-05-1912 min
Communication Strategy That WorksWhy now is the right time to use audio in your communication mixAnother podcast about a podcast I hear you cry? Latest research carried out by a number of organisations, including Guardian Newspapers, The Literacy Trust and Buzzsprout, indicates that not only does podcast advertising command the highest levels of attention of any media channel, but podcast listens are up, people are more engaged in brands that have podcasts, and young people are also turning to podcasts. The Guardian study found 65% of listeners paid attention to podcast adverts - more than adverts on TV at 39% and adverts on the radio at 38%. And by all accounts, if it's...2022-05-1210 min
Communication Strategy That WorksMessage mixups: do you know who’s buying or benefitting?The aim is to get your brand, products, and services in front of as many potential customers as possible, right? The more people you reach, the more chances you have to make a great first impression and turn a one-time buyer into a loyal fan. But in our digital world, where we are exposed to an almost infinite number of ads and offers, it's getting harder and harder to cut through the noise and get noticed. One of the best ways to get noticed is by using a few key messages repeatedly in your content, so that...2022-05-0509 min
Communication Strategy That WorksWhy you need stakeholders and advocacy to be an integral part of your PR strategyYou may not think you have stakeholders or that it's for huge corporates of public sector bodies to think about? I think it's overlooked in PR programmes, as running alongside campaign activity it can really underpin a campaign. I advocate stakeholder planning as part of an overall communication or PR strategy, not just as a business development tool or an add-on. The main reason is that what motivates people to participate or not is an important part of helping us understand what problems to solve, who will buy your product or service, and, in turn...2022-04-2811 min
Communication Strategy That WorksSeven ways to use the media as part of your B2B PR strategyUsing the media is a great way to get your message across. Press releases are one of the most common ways to do this. They’re an excellent way to get your news out to journalists quickly and easily. They’re also a great way to provide journalists with information about your company, product or service quickly and easily. This makes the Press releases are, however, just one tool in the media toolkit. Today I share seven ways you can utilise the media as part of your strategy and some of my personal experiences of using...2022-04-2116 min
Communication Strategy That WorksRE RUN! How PR can help your businessThis has been such a popular episode I just had to re-share it with you this week! You might have already had a bit of PR success. Perhaps you wrote a post which got a lot of engagement on LinkedIn, or an article on your blog which brought traffic into your website. You might even have got some press coverage. But when the chatter died down, you might have been left wondering what to do next? One press release will give you that kudos in the moment, but it won't support or grow a...2022-04-1411 min
Communication Strategy That WorksUsing live events and webinars as your content strategyWebinars and live events allow you to make a personal connection with your audience. Whether you're trying to reach existing customers about a product or service or build up your brand awareness, these online platforms can be a great way to get your message in front of the right people. Live webinars and events allow you to speak directly to people and respond to their questions. This format provides the opportunity to build a personal connection with an audience, which is vital in today's age of impersonal marketing. Today I share how to...2022-04-0713 min
Communication Strategy That WorksESG reporting and managing reputation issuesESG reporting is emerging as the most effective way for companies to build a positive reputation. This potentially means that PR and comms professionals are now being asked to become experts in environmental policy and other fields. While this may sound like a huge challenge, it actually opens up a wealth of new opportunities for PR and comms pros in smaller businesses. I haven't worked in the corporate world for some time, so I wanted to find out more on this topic, particularly how it relates to diversity and inclusion, not just the external...2022-03-3112 min
Communication Strategy That WorksHow to squeeze the most value from trade showsTrade shows are not just about turning up and networking, they are an essential part of any B2B strategy. There are so many touchpoints where you can have a ‘moment’ at trade shows, however big or small. So today I cover how to create the right strategy for you. Why? Because we are all time-poor, so as marketing and comms pros and business leaders we need to make sure that the time spent away from ‘the office’ is worthwhile. If you’re hosting a stand and/or speaking or both, this is true. 2022-03-2410 min
Communication Strategy That WorksEp 66. Using Newsjacking successfullyNewsjacking can be one of the most effective ways to get your message in front of the right people without having to invest a lot of money. It has been used by brands, politicians, and even charities to make a big impact. The premise being that you don’t need to be the news—you just need to be related to it. It is a term that refers to the process of using current news to generate interest, including media interest, and reach a wide audience. In this episode, I'll share some of the tips and tricks you can use to u...2022-03-1710 min
Communication Strategy That WorksIWD Special: Changing behaviour and influencing choiceI wanted to do something a little different this week to mark International Women’s day so at the end of the podcast I feature some women’s voices sharing their experiences. Thank you so much to Stacey, Jo and Abi who shared their stories with me. I feel honoured. International Women's Day this year was all about breaking the bias which is a campaign to change how people think about and act toward women by celebrating women’s achievements and galvinishg strength and support from men and women around unconscious and conscious bias against women. Women in the wo...2022-03-1010 min
Communication Strategy That WorksThree ways to use business books in your strategyOn World Book Day I thought I’d focus on how business books can be a rich source of content worth investing in. Books have the ability to captivate our imagination. They can transport us to another place and time. They can change our view on something entirely. This is why so many authors turn to books as a way of conveying their message. World Book Day was created by Unesco in April 1995 as a worldwide celebration of books and reading. It’s marked in more than 100 countries around the globe. The day aims to promo...2022-03-0311 min
Communication Strategy That WorksHey marketers! 5 tips on using PR to build trust in your B2B product or servicePR can help the sales process along through the ‘know, like, trust’ aspect of the customer journey with you. The more someone hears about your business and the better informed they are, the warmer they are as a potential lead. In plain terms, this means your customer is closer to working with you or buying from you than they were when they first heard of you. Customers have to travel along the ‘know, like, trust’ pathway with you to know your products, like them, and work out if they will work for them. They also need to trust yo...2022-02-1012 min
Is This Room Free?Emma Knight - going from HR Assistant to Head of People & Culture in only 6 years!On this episode I'm joined by Emma Knight who works as Head of People and Culture. The reason for inviting Emma on as a guest is that she went from her first HR role to 'Head of' in only 6 years.... highly impressive!I wanted to try and find out how someone manages to progress their career at such a rapid trajectory, and Emma provides lots of insights and reflection regarding her journey.She started her career working in large, complex organisations before wanting to transition to an SME where decisions were made quicker and she...2022-01-261h 06
Dialogue with Drake and DabooEpisode 26: Black Cultural SocietyAlmost a year after the height of the Black Lives Matter movement, we revisit the events of the last year, as well as the follow-up since, with our guest Tamara Steele. The first Executive Director of the Black Cultural Society of PEI, she chats with us about the incorporation of BCSPEI, anti-racism policy priorities, working with government to change the school curriculum, provincial and federal budgets, and more!2021-04-2652 minDialogue with Drake and DabooEpisode 25: Nursing on PEINurses are one of the most in-demand professionals on Prince Edward Island, with the province experiencing a chronic shortage over the last several years. This episode will discuss being a nurse on PEI from a policy perspective, going over issues around recruitment and retention, shortages, Mobile Mental Health Crisis Response Teams, as well as the future of the nursing profession within the evolving healthcare system. Our guest is Barbara Brookins, President of the PEI Nurses' Union.2021-04-1935 minDialogue with Drake and DabooEpisode 24: Sexual Violence in PEI(tw: sexual violence, rape). Sexual assault refers to any sexual contact made by a person towards another where consent is not first obtained. It is characterized by a broad range of sexual acts, carried out in circumstances in which the person has not freely consented to or is incapable of consenting to sexual activity. PEI is no stranger to sexual violence or the traumatic impacts it makes on individuals, families, and communities. To talk to us today about sexual violence, the shortcomings of existing systems, and avenues for more trauma-informed practices, with us today is Dr. Rachael Crowder, Executive D...2021-04-121h 04
Falling In Love...With Yourself25. Loving Yourself with EmmaMeet my friend, Emma. She tells us her inspiring self love story and how she shifted her self worth from achievements to internal growth. She shares how she rescued herself a few times throughout her life and how it has lead her to earning to earning the crown as Ms. Arizona 2021. Books referenced are "Present Over Perfect;Leaving Behind Frantic for a Simpler, More Soulful Way of Living", "Inner Engineering; A Yogi's Guide To Joy", "Think Like a Monk: Train Your Mind for Peace and Purpose Every Day", "Loving What Is: Four Questions That Can Change Your Life", "Revelation: Connecting w...2021-04-1242 min
Communication Strategy That WorksOfficial Trailer: Why I started this podcast, and welcome to the show! Welcome to the Communication Strategy 'That Works' podcast! I'm Emma, your host and I am making it my mission to help smaller businesses like you that want to grow and have ambitious plans to be a bigger company, to get the 'comms stuff' right earlier on in your journey. I want you to grow your brand more effectively, protect your fledgeling brand reputation, spend your budget more wisely and, ultimately, have much more impact with your comms. In this trailer, you can learn a little bit more about me, my background, an...2020-11-2305 minDialogue with Drake and DabooEpisode Zero: The trailerWe are in an era of quantity over quality when it comes to information. While this means that we obtain news from diverse sources, it also means we are unable to delve as deep as we would like into the many intricacies and implications of the dozens of decisions we have to process daily. This is where Emma Drake and Sweta Daboo come in, providing a progressive, in-depth analysis of many, many issues, mingling seriousness with good humour and pop culture. This is Dialogue, the progressive podcast on policy, politics, and pop culture.2020-10-1902 min
Ducks Don't Get Cold Feet... but They Do Evoke Magical Realism (Emma Hack)Today's guest is Adelaide's own body paint artist Emma Hack!2020-10-162h 22
THE OTHER KIDS - A students PodcastEmma F. And Construction WorkersIn this Episode, Emma and I talk about our Fourth of July experiences, Micheal Jackson’s ankle, Construction Workers , and music. Enjoy.
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Support this podcast: https://anchor.fm/otherkids/support2020-07-0623 min