Shows
Special OpsWhy Money Is Like Oxygen And You Never Noticed!You can have the perfect strategy, but if you screw up the timing, or your ego gets in the way, you’ll blow the entire thing!In this highlights episode of Special Ops, Emma brings together some of the sharpest founder insights on liquidity, decision-making, and the dangerous mindset shifts that sabotage scale. From chasing an inflated valuation to deploying cash too early, this conversation unpacks what happens after the exit or when you miss the window entirely.You’ll hear real talk on M&A strategy, wealth psychology, and why $3–5M is the only money...2025-07-0115 minSpecial OpsCan You Say That in an Ad? Limited-Time Lies, Testimonial Traps, and the Real FTC Rules | Marketing on TrialLimited-time offers. Income claims. Celebrity testimonials. What if everything your funnel is built on is legally shaky—and you don’t even know it?In this special highlights edition of Marketing on Trial, hosts Emma Rainville and Ryan Poteet compile the most impactful moments from recent episodes—bringing together the sharpest insights on deceptive marketing practices, legal blind spots, and the FTC's evolving standards for 2025.Whether it’s the real meaning behind “limited-time only,” what makes a testimonial compliant, or how AI and automation are changing enforcement, this episode distills the no-BS legal strategies every marketer sho...2025-06-2720 min
Train Wreck ShowThe Best Marketing Stories by Perry Belcher Part 2: The Art of Funnels and the $7 Marketing MagicAnd we’re back for more!We’re giving you the best hand-selected stories about business success by Perry. In this highlight episode, he delves into the nuances of AI and specialized tools in marketing. He recounts the enormous success of a $7 report funnel and how a credit card knife transformed survival life into a booming business (one of our favorite stories!).Dive deep into his marketing insights with these quick digestible episode highlights. Enjoy practical advice with Perry and Emma's signature humor and banter, making every watch both informative and entertaining.2025-06-2628 minSpecial OpsWhat Losing $5M to a Comma Taught Me About Contracts, Liquidity, and Copy That ConvertsWhat happens when hard-won marketing wisdom meets the cold realities of legal fine print? These next few weeks were bringing you highlights from the best episodes of Special Ops. Today, Emma brings together two of her favorite minds—Kasim Aslam and Nick Verge—for a rapid-fire download of strategy, survival, and straight-up founder honesty.From Kasim’s battle-tested M&A experience (and how a single comma almost cost someone $5 million), to Nick’s take on micro-commitments, psychology-driven copy, and preparing your audience before the pitch, this episode is a masterclass in what really matters when you're building somethin...2025-06-2416 minSpecial OpsSpecial Ops Spinoff! Marketing on Trial – Season TeaserFrom the creators of the Special Ops Podcast comes a brand-new spinoff series that marketers can’t afford to ignore.Marketing on Trial is where hard-hitting marketing strategies meet real legal accountability. Co-hosted by the wizard of ops herself, Emma Rainville and Ryan Poteet of Gordon Reese, this show pulls back the curtain on the marketing tactics that could get you sued—and how to fix them before they do.Watch the previous episodes and find out why they're making this a regular show, who it's for, and what’s at stake if you...2025-06-2000 minTrain Wreck ShowThe Best Marketing Stories by Perry Belcher: Branding, AI Race, and HermesFor the next coming weeks, we’re giving you highlights of the best of Perry Belcher’s stories!We know, we know, there’s so many to choose from. In this episode, we’re giving you the best hand-selected stories about business success and technology. Perry’s got a natural knack of relating any story and topic to marketing, so we’re putting them all together so you could enjoy.Watch out for next week as we bring you more of the best stories from Train Wreck. And as always, be sure to check out the Tool Cag...2025-06-1920 min
WV Uncommon PlaceEmma Rainville – The Wizard of Ops on Scaling Business SuccessWV Uncommonplace Interviews and Sessions🎙 Guest: Emma Rainville – The Wizard of Ops on Scaling Business SuccessIn this episode of WV Uncommonplace Interviews and Sessions, host JR Sparrow welcomes Emma Rainville, the “Wizard of Ops”, for an in-depth conversation on scaling businesses efficiently and effectively. A renowned expert in operational excellence, Emma has built a career transforming businesses into streamlined, revenue-generating powerhouses. From Shockwave Solutions to Aftershock Coaching, she’s the driving force behind multiple companies helping entrepreneurs optimize, grow, and sustain success.💡 What You’ll Learn in This Episode:✅ The biggest operational mistakes busines...2025-06-1937 minSpecial OpsThe Psychology Behind Pricing and Value Stack to Maximize Your SalesYou’re probably leaving money on the table because of your pricing and you don’t even know it.There are significant psychological and strategic principles behind effective pricing and value stacking. In today’s episode of Special Ops, host Emma Rainville teams up with Richard and Saka to break down how setting the right price point and building compelling value stacks can transform your product, your sales, and ultimately your revenue.From the importance of understanding customer lifetime value to the nuances of psychological pricing, they cover it all with practical exampl...2025-06-1727 minSpecial OpsHow the FTC is Using AI To Target Marketers Faster Than Ever | Marketing on TrialCan AI reshape regulatory enforcement in the supplement industry? Emma Rainville and Ryan Poteet of Gordon Reese dive deep into how automation tools may revolutionize how the FTC and FDA monitor marketing claims, labeling, and deceptive advertising. They tackle the misconception that the current administration's stance will lead to deregulation, warning that every action today may have future consequences as AI tools streamline regulatory oversight. A quick must-listen for founders and marketers, not just in the supplement space, but for every marketer who wants to stay compliant.This episode is packed with strategic insights to f...2025-06-1310 minTrain Wreck ShowFrom Launches to Legacy: Rapid Fire Questions with Perry Belcher, Round 2!‘Rapid Fire Questions’ is back for round 2!Hear it from the fastest marketing gunslinger himself, Perry Belcher, as he hits every mark from launching your business to your exit strategy.In this quick draw episode, Emma puts Perry in the hot seat, as they zero in on how to create scalable businesses beyond mere launching strategies. Discover the importance of delivering high value and excellent customer service to retain clients, making it easier to scale a business. Perry also fires off some key strategies for becoming a recognized expert in a niche cont...2025-06-1215 minSpecial OpsHow to Build Bulletproof Marketing Ops with SakaIs your marketing execution as strong as your strategy?In this episode of the Special Ops podcast, Emma Rainville pulls back the curtain on the unsung hero of her company's success—Saka, the Director of Marketing Operations. Broadcasting from a studio in London with her team, Emma delves into how marketing operations are the backbone of effective execution. Saka, hailing from Mauritius, shares his experience-driven insights on turning vision into action through strategic project management. Learn the critical steps to avoid dropping the balls on your operations, how to manage cross-functional teams, and...2025-06-1027 minSpecial OpsThe FTC’s Next Target: Are Direct Response Advertisers About to Get Wrecked? | Marketing on TrialAre your direct response marketing tactics compliant with the FTC's latest standards? As the Federal Trade Commission tightens its grip on mainstream performance marketers, many strategies that have scaled brands to millions could soon be ruled as deceptive.In this hard-hitting episode of Marketing on Trial, Ryan Poteet of Gordon Reese and Emma dissect these changes, offering a no-holds-barred look at what's about to change in 2025. Learn how to navigate new regulations on income, health claims, and testimonials, and discover actionable steps to keep your marketing both effective and lawful.This one is a must...2025-06-0630 minTrain Wreck ShowMarket Secrets You Need to Know: Rapid Fire Questions with Perry BelcherCan’t get enough of Perry’s insights? Well, we’ve put together this rapid fire format to answer your most asked market questions yet!In this episode of Train Wreck, Emma ups the ante with quick questions for Perry as he dives into his treasure trove of knowledge and experience. He reveals market secrets with his answers and insights on physical vs digital products, why suspension of belief is important in marketing, and the secret strategic use of Reddit and other platforms for getting ahead in buying.. ads? You won’t want to...2025-06-0516 minSpecial OpsThe Decision Room: Mastering High-Stake Choices for Operations ExcellenceHow do high-level business operations make critical decisions quickly and effectively?This week on the Special Ops podcast, Emma is joined by her ever-reliable Operations duo, Richard and Saka. They’ve gathered together in London for an in-depth discussion about decision-making in high-pressure scenarios.They share their personal processes for rapidly evaluating choices, weighing outcomes, and leveraging team expertise. From marketing dilemmas to operational crises, they delve into the importance of practice, tangible planning, and using downtime to prepare for future challenges. If you want tactical insights on...2025-06-0322 minSpecial OpsDeceptive Marketing or Smart Advertising? Where the Law Draws the Line | Marketing on TrialCan your clever marketing copy land you in legal trouble? In today's episode, Emma Rainville and FTC compliance attorney Ryan Poteet explore the fine line between persuasive advertising and deceptive marketing. Learn how one sentence in your copy could be the difference between scaling to seven figures and facing a multi million-dollar fine. The discussion covers the FTC's definition of deceptive advertising, examples of risky marketing tactics, and how to craft compliant but compelling copy. Don't miss their free Smart Ad Compliance Checklist - download it from the Visionary Vault to ensure your mar...2025-05-3023 minTrain Wreck ShowWhat Ferraris and Whiskey Can Teach You About Business Success and Market DemandBuckle up for a rollicking episode of 'The Train Wreck Show,' hosted by Perry Belcher and Emma Rainville! In this spirited discussion, Perry and Emma dissect the crucial role of supply and demand in business success—or train-wrecks. Holding nothing back, our hosts cover everything from high-end exclusivity, like Hermès bags and Ferraris, to the economic principles influencing everyday sales. Discover how to create demand for your product and the dangers of market equilibrium, all while laughing along with their irreverent banter.Don't miss their unique insights, real-world advice, and a special look at game-changing too...2025-05-2954 minSpecial OpsFunnel Quality Checks You Should Do Before AND After LaunchingWhen launching funnels, we tend to obsess over what the customer sees. But what they don’t see is the background, where things break, lawsuits start, or revenue quietly disappears. In this episode, I’m sitting down with Richard, Shockwave’s Chief Marketing Officer and the guy who double-checks every switch behind every campaign before it goes live. We’ll unpack the overlooked world of funnel infrastructure: policies, payment flows, affiliate setups, legal compliance, and QA protocols that most marketers ignore—until it’s too late. We aren’t talking about just fixing problems. It’s about designing launches to work under pr...2025-05-2822 minSpecial OpsMost Influencer Marketing Is Breaking the Law (Here’s Why) | Marketing on TrialIs your influencer marketing compliant with FTC regulations? In this tactical episode, Emma Rainville and Ryan Poteet of Gordon Reese dissect the critical compliance missteps that could be putting your brand at risk. Discover how to navigate the FTC's Trade Regulation Rule on consumer reviews, endorsements, and testimonials, while integrating effective strategies to ensure your influencer partnerships are transparent and legally sound. With real-world examples and actionable steps, they unveil a straightforward path to aligning your influencer marketing with legal standards. Don’t miss out on the Influencer Compliance Checklist, available in the Visionary Vault—your definitive guide to flaw...2025-05-2314 minTrain Wreck ShowMarketing Genius Talks About Naming: Why Your Product Name is Costing You SalesWhat if the real reason no one’s buying isn’t your offer — is because of your name? In this episode, Perry and Emma tear into the overlooked strategy of naming: from brand names, product names and why your company name might be the least important. Most entrepreneurs get it dead wrong and Perry reveals his approach to naming million-dollar products, while Emma digs deeper on how renaming your product can reposition your brand overnight. Or maybe you don’t have to, maybe you can just shorten it, find out why in this episode. If your business, product, or funnel n...2025-05-2242 minSpecial OpsSpecial London Episode! Shockwave’s Secret to Ops Excellence with Global TeamsIn this special episode of Special Ops, Emma sits down with Richard and Saka in London to discuss the operational strategies that have propelled Shockwave's international success. They delve into the intricacies of team building, communication, and the importance of purposely slowing down to speed up and avoid costly mistakes. How deliberate can operational planning be, coupled with understanding individual team dynamics, and how can it all lead to seamless collaboration and higher productivity. Check out actionable insights and strategies to help you manage your own global teams more effectively.The team reveals how proactive communication and...2025-05-2028 minSpecial OpsYour Marketing Might Be ILLEGAL and Here’s What the FTC Won’t Tell You | Marketing on TrialThe Special Ops Podcast is launching a new spinoff show! Join host Emma Rainville opposite Ryan Poteet from Gordon Reese as they delve into FTC compliance for direct response marketers, online sellers, and e-commerce brands.Deceptive advertising has cost businesses over $5 billion in recent years, and many marketers don't even know they're at risk. In this debut episode of 'Marketing On Trial,' they discuss common misconceptions about compliance, the magnitude of FTC fines for deceptive advertising, and how to avoid being the next target. Discover the most common misconceptions around FTC regulations, actionable insights o...2025-05-1631 minTrain Wreck ShowThe AI Race: Which Tool Dominates and Who's Getting Left Behind?Ready to witness an AI showdown? In this episode of 'The Train Wreck Show,' Perry Belcher and Emma Rainville dive into the chaotic world of AI tools, breaking down which ones reign supreme and which might not make the cut. From ChatGPT's various models to contenders like Claude and Gemini, Perry shares rapid-fire insights while Emma keeps him on his toes with the banter. Discover which AI tools are best for writing, web development, image creation, and why some might be better left unused. Packed with real-world tips and fast-changing trends you won’t want to miss....2025-05-1545 minSpecial OpsThe Final Showdown: Marketing vs Ops, Who is REALLY Slowing You Down?If you’ve been following this 3-part arc with Yara, you know we’ve been hammering home the same critical idea from every angle: Ops and Marketing must align, or you bleed money.In today’s final conversation, we dive into the cultural and leadership side of the problem— including some painful lessons around toxic teams and the communication breakdowns that plague scaling businesses.This is the final episode in our deep dive with Yara Golden on the great divide between Marketing and Ops. You’ve heard the strategy. You’ve heard the process. Today, we tackle th...2025-05-1334 min
Unpacked with Ron HarveyYour Business Should Support Your Life, Not Consume ItEmma Rainville shares her journey from nearly losing her marriage to building a thriving fractional COO business that helps entrepreneurs strategically plan for both business success and personal fulfillment.• Developing operational frameworks that consider the whole person, not just business metrics• Strategic planning to respond rather than react, saving time and reducing stress• Building and trusting a capable team through effective hiring, training and leadership• Overcoming ego to learn from others and grow faster• Finding the right masterminds to accelerate business growth• Creating strategic systems that allow for both business and personal priorities2025-05-1233 minTrain Wreck ShowYour Funnel Isn’t Broken - You're Just Bad at Reading DataEver wondered why your funnel's failing? In this episode of the Train Wreck Show, Perry Belcher and Emma Rainville dive into why your funnel isn’t broken—it's just not hitting the right emotional chords with your buyers. They discuss the importance of understanding your audience, the pitfalls of assuming targeted marketing equals good marketing, and why one emotional punch can change everything. Learn the nuances of split testing, the importance of sales letters, and how to truly connect with your audience. Dig in for a blend of humor and hardcore marketing wisdom. Plus, watch out for the giveaway at t...2025-05-0849 minSpecial OpsWhy People Say NO (And How to Flip That Into a YES Instantly)What if the real reason people say “no” to your offer has nothing to do with your product, but how you're presenting it? Nick Verge, copywriting and marketing psychology expert, is back, and today we’re unpacking why customers hesitate even when they need what you’re selling. Nick walks us through the psychology of objections, showing how a “no” is often just a disguised “not yet.” We dive into how to disarm resistance using copy that speaks directly to your customer’s fears, identity, and future vision. From micro commitments and open loops to empathy-driven persuasion and smart future pa...2025-05-0638 minTrain Wreck ShowFrom $7 to Millions – Secrets from The Godfather of Tripwire funnelsDid you know that Perry is known as the ‘Godfather of Tripwire funnels’? More importantly, what in the world are tripwire funnels?!Join Perry Belcher and Emma Rainville in this episode where they unpack the legendary 'trip wire funnel' method that skyrocketed companies to success AND got Perry banned! …to this day! (well at least according to him)Emma and Perry takes you back to Wild, Wild West days of marketing, as Perry relives the madness of selling 1.5 million credit card knives and why that same method still works. Enjoy priceless lessons on funnel building that c...2025-05-0137 minSpecial OpsThe Slow Quiet Bleed Killing Your Business: How to Fix It Fast | Yara GoldenAre your marketing and operations teams speaking different languages? If your marketing team is constantly over-promising while your operations team struggles to deliver, you may be facing a hidden problem that could cost your business big. The disconnect between these two departments creates inefficiency and quietly undermines your efforts to scale your business. In this episode, Yara Golden returns to discuss how marketing and operations can align to drive business success. We examine how marketing tends to operate in a creative, idea-driven environment, while the operations team excels in execution and tangible results. Understanding t...2025-04-2953 min
Train Wreck ShowThere’s a 200-IQ Genius in Your Pocket—And You’re Still Not Using It?Get ready to navigate the chaos in this episode of 'The Train Wreck Show'! Perry Belcher and Emma Rainville dive deep into AI's rapid evolution, sharing hot takes on its impact on businesses and the workforce. From discussing ChatGPT's revolutionary updates to humorous exchanges about life and tech, they cover it all. Discover real-world tips, like leveraging AI for business, automating workflows, the future of robotic home helpers, and winning an argument with your husband. Plus, don't miss out on our free tool at the end of the episode. If you love custom GPTs and a video t...2025-04-2440 minSpecial OpsStop Undervaluing Your Business: Smart Pricing Strategies with Robin WaiteAre you charging less than you’re worth? In today’s episode, I’m hosting Robin Waite, an author, business coach, and the founder of Fearless Business, to discuss the importance of pricing for your business success. Robin breaks down the mistakes most entrepreneurs make when setting prices and how those errors can significantly hurt their profitability. You’ll learn how to avoid underpricing your services and why understanding your business’s financials is key to building a sustainable and profitable business. Robin also highlights why customer retention is just as important as acquisition when it comes to boosting...2025-04-2228 minTrain Wreck ShowThe Hamster Wheel of Doom: How to Overcome Shiny Object SyndromeEver felt like you’re on the hamster wheel of doom? Well, you’re not alone, and Perry’s got the brutal honesty to prove it! He breaks down how to avoid falling into traps and why mastering a business model is a game-changer.Buckle up because this episode is like a rollercoaster with no seatbelts, folks! Perry and Emma dive into the highs and lows of the business world—talking about everything from chasing shiny objects to managing long-term business growth. So, if you’re tired of chasing the next quick fix and want to build something s...2025-04-1732 minSpecial OpsHow Direct Response Marketers Can Launch Challenges to Increase Profits and Reduce ChaosAre you pouring money and effort into marketing challenges that just aren't converting? Your challenge structure could be the real problem. I’m joined by Mikhail Kuznetsov, an expert in high-ticket offers and challenge marketing. He reveals the hidden operational mistakes that may be quietly sabotaging your sales. Mikhail explains how to use strategic pre-challenge tactics and precise communication systems to drive massive conversion rates. He shares the exact cadence formula for successful challenges and demonstrates how orchestrating perfect harmony between marketing, ops, and customer support creates a winning pitch. Want to doub...2025-04-1543 min
Disrupt & InnovateDI 121 Unlocking Operational Excellence with Emma RainvilleIn this conversation, Emma Rainfield, an expert in operational excellence, discusses the importance of foundational frameworks for businesses to achieve growth and scale. She introduces her WAVE framework, which emphasizes the need for a clear vision, focus, values-driven hiring, and execution. Emma shares her experiences working with entrepreneurs and the challenges they face, as well as her journey in starting her own business. The discussion highlights successful transformations in businesses and the strategies needed to scale effectively.Takeaways
Operational excellence is crucial for sustainable business success.
Understanding the difference between growth and scale...2025-04-1522 min
The Future of Leadership398 AI, Automations, and the Future of Business Operations with Emma RainvilleWe dive into the world of operational excellence and visionary leadership with guest Emma Rainville, author of Scope and founder of Shockwave. Zoë shares updates on her Australian Alpine walking track adventure and the behind-the-scenes of the Power Games Kickstarter launch. On Planet Human, she explores the unfolding Tesla brand rebellion and the deeper lessons on leadership, marketing, and impact. Emma brings a compelling perspective on how to scale businesses by bringing calm to chaos. She outlines the WAVE framework—Written Vision, Absolute Focus, Values-driven Future, and Execution Plan—and offers practical, transformative advice for any leader serio...2025-04-1338 minTrain Wreck ShowPerry Belcher Addresses His Manifesto "I Hate Marketing Manifesto (And I Quit!)”Ready to dive into a rant that could reshape your view of marketing? In this episode, Perry Belcher flips the script on traditional marketing tactics and unapologetically declares his exit from the “marketing world” as we know it.This isn't your typical episode. Today, Perry and Emma throw shade at fake gurus and expose the dirty truth behind the industry’s biggest names. Think about Freud, Tony Robbins, and Napoleon Hill—what does Perry say about them? But don't worry, it's not all doom and gloom! There's a new tribe of entrepreneurs who actually care about creating real val...2025-04-1052 min
The Art of Making Things Happen (Bluefishing) Steve SimsEmma RainvilleIn this episode of *The Art of Making Things Happen with Steve Sims*, Steve sits down with Emma Rainville, a systems and operations expert. Emma discusses her passion for being an exceptional "number two," mastering the art of systems and processes to unleash creativity and ultimately keep more money in the business. Emma shares insights from her new book, *Scope*, which stands for Setting your vision, Creating processes, Operational excellence, People development, and Execution. Together, Steve and Emma explore the journey of how systems can transform an entrepreneur's chaotic world into streamlined success. Emma dives into the intricacies...2025-04-0831 minSpecial OpsWhy Leaders Make Millions While Managers Stay Stuck—The Secret to Earning MoreAre your teams just getting by or thriving under true leadership? Today, I sit down with leadership expert Andy Neillie to discuss why leadership always trumps management. Andy, who has spent years working with teams around the world, shares invaluable insights on transforming managers into high-performing leaders. We explore different leadership styles, discuss the importance of being kind versus nice, and how to handle tough conversations without damaging trust. Andy's years of experience, along with the strategies he’s developed, will help you improve your leadership skil...2025-04-0845 minTrain Wreck ShowThe Time Value of Money: The Truth About Pricing, Investing, and Passive IncomeTime is your most valuable asset, but are you investing it wisely? It's time to gain insights that will help you stop wasting time and start stacking the profits!Buckle up because Perry and Emma are flipping the script on the time value of money! From the psychology of pricing strategies (because, yeah, it’s not just about slapping a price tag on it) to how the market really sets the rules, they’ve got you covered. And they’re not letting you off the hook without talking about the real investment—spoiler: it’s not crypto or NFTs.2025-04-0348 minSpecial OpsYou’re Losing Customers Because of This One Psychological Mistake (Fix It Now)Are you struggling with low conversions despite having a great product? Your messaging—not your offer—could be the real problem. In today’s episode, marketing psychology expert Nick Verge reveals the hidden psychological mistake that’s quietly costing you sales and how fixing it could double your revenue overnight.Nick breaks down how top brands use deep psychological triggers to connect with customers on a subconscious level, driving massive action. He dives into the complexity of consumer psychology and demonstrates how you can craft messages that truly resonate with your audience, beyond just selling a product.Wan...2025-04-0146 minTrain Wreck Show2025 Post-Election Predictions: Robots Are Coming for Your Job and Your RetainerIs your job safe from robots? Spoiler alert: It’s not. Today, Perry and Emma dive into the future of AI, automation, and the job massacre happening right under our noses. From McDonald’s robotic hot dog carts to the death of the retainer model, it’s a wake-up call you don’t want to miss. Welcome to the future–where AI writes your emails, flips your burgers, and (maybe) replaces your job. In this episode, Perry and Emma go full robo-apocalypse, breaking down the economic quake that's already hitting corporate America. Perry drops fire prediction...2025-03-2751 minSpecial OpsWhy Your Marketing and Ops Team Are Near Blows: The Secret to Getting Them Into a High-Performing TeamHiring the right people isn’t just about finding someone smart or a great team player. It’s about putting the right person in the right role. Too many businesses make the critical mistake of mixing creatives and operators, expecting them to thrive without a proper structure. That often leads to chaos.So today, I sit down with messaging and leadership expert Yara Golden to unpack why marketing and operations teams often find themselves at odds and, more importantly, how to fix it. We dive into real-world examples of misalignment and how a lack of clear roles and...2025-03-2524 min
What Worked For You?Having a Wizard In Your Operations Is Like Jet Fuel With Emma RainvilleVision is Vital. Ambition is Key. But if you have all that and your operations is not solid, you will have a very cool, ambitious mess. And that is not what you signed up for! Operations is a vital piece of any successful company. Done right, it can propel your company forward leaps and bounds. And while we all instinctively have an idea or even good knowledge on this, operations is still a huge pain point for a lot of companies. Enter Emma Rainville. She has earned the name 'Wizard of Ops' due to her relentless focus on...2025-03-2154 min
The Talent Forge: Shaping the Future of Training and Development with Jay JohnsonTransforming Vision into Action: Emma Rainville's Guide to OperationsDive into an insightful conversation with Emma Rainville, dubbed the Wizard of Ops, as she shares her unparalleled wisdom on the intersection of operations and talent development. With an incredible journey from managing one of the largest HVAC companies in Texas to becoming a fractional COO, Emma unveils the secret ingredients for operational success. Join us as we explore the fundamentals of effective operations in talent development. This discussion serves as an invaluable resource for anyone looking to enhance their organizational effectiveness and drive meaningful change. Meet the Host Jay Johnson wo...2025-03-2042 min
Leading with integrity: Leadership talkEp.162: Operational Excellence, Positive Culture, and Leadership in Scaling Businesses, with Emma Rainville | Leadership podcastsWant to achieve operational excellence in your team? Then don't miss this week's episode of Leading with Integrity.I'm joined by Emma Rainville, also known as the 'Wizard of Ops', to discuss the critical role of company culture in achieving operational excellence. Emma shares her journey to becoming a COO, the release of her book 'Scope', and the importance of creating a foundational framework for your business. We talk about balance and prioritising work, sleep, and life, the importance of strategy vs execution, and why understanding the numbers is a key component for any successful...2025-03-1959 minSpecial OpsThe Business Freedom Formula: How to Build Self-Managing Teams That ScaleToo many entrepreneurs start a business for freedom, only to find themselves stuck in endless work, unable to step away without everything falling apart. If that sounds familiar, this episode is for you. I sit down with James P. Friel, business consultant and CEO of FG Ventures, to break down how to build self-managed teams.James shares the exact Business Freedom Formula that transformed his career and helped countless entrepreneurs scale their businesses while working less. We dive into the power of delegation, systemization, and agile leadership, so you can build a team that runs smoothly—even wh...2025-03-1844 minTrain Wreck ShowThe Client Retention Nightmare: Why Clients Ghost You (And How to Fix It) | Unf*ck Your Business SeriesYou know what’s fun? Saving thousands on taxes. You know what’s not fun? Thinking you’ve mastered the system after one year and then getting steamrolled by the IRS. Enter CPA Ryan Bakke, who’s here to spill the tea on why real estate investors keep ghosting him (big mistake)--and how he’s plotting his comeback.This week, Perry and Emma welcome CPA-extraordinaire Ryan, who helps real estate investors (legally) save a boatload of cash on taxes. But plot twist–his clients are ghosting him after just one year! Apparently, once they learn his wizardry, th...2025-03-1346 minSpecial OpsYour Retention Sucks! Fix It With Custom Experiences That Skyrocket Your RevenueMost businesses obsess over customer acquisition but neglect what happens next. If you think a sale is the finish line, you’re leaving money on the table. Today, I am chatting with Mark Stern, founder of Custom Box Agency, to explore how strategic experience design can transform your onboarding, improve retention, and turn customers into loyal advocates. Mark shares his journey from corporate consulting to entrepreneurship and why a broken onboarding experience inspired him to launch his company. He reveals the psychology behind customer engagement, how to gamify the onboarding process, and why a ble...2025-03-1129 minTrain Wreck ShowHow to Scale an Amazon Business Without Losing Your Mind With Tool Wrangler | Unf*ck Your Business SeriesEver had a million-dollar idea while drunk in your garage? Well, this week’s guest actually turned his into a real business.Meet Andrew, a.k.a. “The Meat Pump Guy”, founder of Tool Wrangler, a company that started as a personal frustration and became a full-fledged brand selling on Amazon, Etsy, eBay, and in retail stores. But here’s the problem: he’s hit a scaling wall. He's stuck between supply chain nightmares, customer acquisition struggles, and not having enough hands on deck. And Perry and Emma are here to help him figure things out.In this...2025-03-0650 minSpecial OpsStop the Bleeding and Take Back Your CashAre you managing your business costs effectively? Mastering cost management could be the key to driving your company's profitability. So, in today’s episode, we guide you through a tactical approach that turns every dollar into a stepping stone for growth.You’ll discover how strategic financial analysis can transform the way you manage cash flow. We will unpack the challenges of balancing expenses with growth, offering actionable insights on how to budget, renegotiate contracts, and eliminate wasteful costs. You’ll also learn why cost accounting isn’t just about tracking dollars in and out b...2025-03-0422 minTrain Wreck ShowMicromanage, Delegate, or Die? The Leadership Struggles That Hold You Back With Jeanette Sims | Unf*ck Your Business SeriesIf your business feels like a never-ending circus, congratulations! You’re normal. But what if you are the ringmaster of the chaos?This week, Perry Belcher and Emma Rainville sit down with Jeanette Sims, a financial publishing and affiliate marketing pro, who’s realizing the biggest bottleneck in her business might just be… her. 😱It's time to think about why your A-team might be playing like C-players and how to fix it, the #1 reason businesses struggle to scale (and no, it’s not just bad hires), finding the sweet spot between micromanaging vs. letting go, and why the...2025-02-2749 minSpecial OpsHow to Convert 100x More Leads (Using This 5-Minute Rule)If your competitors are answering the phone faster than you, they’re taking your business! Studies show that responding to a lead within five minutes makes them 100 times more likely to convert—yet most businesses take hours if not days.In this episode, we dive into lead response mastery, showing you how to optimize your sales process, engage potential customers immediately, and ensure you’re the first (and best) option they choose. We’ll walk you through key strategies, from leveraging automation and AI to hiring low-cost offshore team members who can engage leads in real time...2025-02-2523 minTrain Wreck ShowUnf*ck Your Business: Why Retention Beats Acquisition Every Time With Mark SternIf your business retention strategy is “hope they don’t leave,”—congratulations, you’re doing it wrong! But don’t worry, Emma Rainville and Perry Belcher are here to stage an intervention.Buckle up, folks, because we’re about to dive into another beautiful disaster. This week on The Train Wreck Show, Emma and Perry sit down with Mark Stern, founder of Custom Box Agency and the guy who’s here to turn customer retention into an art form.Mark’s business is all about creating unforgettable, physical brand experiences. Think of it as retention wrapped in a box (l...2025-02-2044 minSpecial OpsPinpoint The MOST Profitable Customers By Fixing THISBad data leads to bad decisions—period. If you’re not tracking the right numbers (or worse, not tracking them at all), you’re flying blind and burning money in the process. In today’s episode, we share just a systematic approach to tracking the right data and making moves based on what actually works.We get into why most businesses measure CLTV the wrong way and how the order in which customers see your products directly impacts how much they spend. We talk about email marketing and share practical strategies, such as offering incentives and intentional engageme...2025-02-1836 minTrain Wreck ShowIf Your World Hit Reset: Emma Rainville Grills Perry Belcher on Starting Over and Crushing ItWhat if you lost EVERYTHING? No cash, no connections, just pure survival mode. Would you claw your way back to success…or move to a beach and give up?In this episode, Emma Rainville puts Perry Belcher in the hot seat, grilling him on exactly how he’d rebuild from scratch if his world hit reset. Spoiler: Perry has a brutally simple (and weirdly genius) plan that anyone can follow.From finding a problem people will pay to fix to leveraging the power of your network, Perry breaks down the tiered approach to making money fast...2025-02-1319 minSpecial OpsHe Built a Billion Dollar Video Production Company in a Year!What does it take to go from having no systems to running a thriving agency in a year? We sit down with Chris Encarnacion to uncover his incredible journey. A year ago, Chris was just figuring out the basics. Today, he's running multiple VSL productions across cities with a strong team that has transformed his business—and his life. From brutal work hours to building a dream team and saying no to misaligned clients, Chris shares how he went from burnout to mastery. Chris explains the value of relentless hustle and learning from failure, but here’s the t...2025-02-1120 min
Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhDEmma Rainville on Operational Efficiency & Business Growth: Scaling with Smart OperationsIn this episode, we sit down withEmma Rainville to dive deep intooperational efficiency and how businesses can scale successfully while maintaining profitability. As theCOO of Shockwave Solutions, an author, and a business mentor, Emma shares her proven strategies for optimizing operations and driving sustainablebusiness growth.She unveils heroperations management frameworks, including herWave Operational Strategy andSCOPE Framework, and explains how they help businesses streamline workflows and scale to8 and 9 figures. We also explore the evolving role ofAI in business operations, its impact onautomation for business growth, and how it enhancesAI-powered business efficiency while preserving human touch...2025-02-0917 minTrain Wreck ShowUnf*ck Your Business: Lead Generation and Amazon Strategies With Izabella RitzWhat happens when your leads dry up, your funnels falter, and your strategy feels stale? You call in the experts. In this episode, Perry Belcher and Emma Rainville welcome Izabella Ritz, a powerhouse in Amazon product research and eCommerce strategy.Izabella runs a wildly successful product research agency, but even the best businesses need a little untangling sometimes. Together, the trio dives into the nitty-gritty of lead generation, webinars, and why casting a wide net might just tank your sales. From real talk on Amazon’s changing landscape to finding the “prettiest princess at the ball,” this episod...2025-02-0645 minSpecial OpsMerchant Accounts Simplified: Avoid Fees, Reduce Risks, and Scale EasilyIf you've ever struggled with navigating payment processing, reducing fees, or avoiding pitfalls like chargebacks or frozen funds, this conversation is a must-listen. We're sharing hard-earned insights and proven strategies to help you keep your merchant accounts healthy and your profits flowing. We break down the essentials every business owner needs to know about merchant accounts and share tips for preparing your business to handle growth without scaring off your payment processors.You'll learn how to communicate effectively with brokers and processors to prevent surprises and stay ahead of the game. Plus, we dig into t...2025-02-0426 minTrain Wreck ShowHow to Make ‘Take My Money!’ Offers (No Actual Brainwashing Required) Part 2Let’s be real—selling is a game of tapping into what people really want (hint: it’s not just your product). In this episode, Perry Belcher and Emma Rainville continue to unravel the secret sauce behind primal offers. We’re talking about the deep stuff—fear, status, and, yes, a little sprinkle of ego.From Perry’s laugh-out-loud story about a risky Rolls-Royce deal to Emma’s no-nonsense insights, this episode has it all. They’ll show you how to ethically (read: no shady tricks) create offers that tap into your audience’s most basic instincts and turn “meh” int...2025-01-301h 03Special OpsHealth Optimization: Could a Simple Mineral Test Save Your Life?Are you living optimally? What if the key to reaching your peak performance lies in something as simple as minerals? Barton Scott, a chemical engineer and founder of Upgraded Formulas, joins us to share his compelling journey from personal tragedy to pioneering breakthroughs in health optimization. You’ll hear the pivotal story of how a preventable loss reshaped his mission and led to a revolutionary approach to wellness—one that focuses on actionable steps, accurate testing, and building sustainable health from the inside out.Barton explains how mineral deficiencies are often the hidden culprits behind many...2025-01-2826 minTrain Wreck ShowHow to Make ‘Take My Money!’ Offers (No Actual Brainwashing Required) Part 1Get ready to have your brain rewired and your marketing game elevated in Part 1 of this explosive two-part series on primal offers! In this episode, Perry Belcher and Emma Rainville reveal the secrets behind connecting with your audience’s most basic instincts and explain why their reptilian brains hold the key to buying decisions.From hilarious personal anecdotes to jaw-dropping case studies, Perry and Emma break down the three brains (yes, you have three) and four key brain chemicals that drive every decision your customers make. Learn how to craft irresistible offers that bypass logic and trigger de...2025-01-231h 08Special OpsInflation-Proofing Your Business: Strategies for ResilienceSince February 2020, consumer prices have surged by an unprecedented 21.2%—a sharp contrast to the 18.9% increase over the entire decade from 2010 to 2019. Today, we’ll focus on this spike in inflation, its financial strain on your business, and the urgent need for strategies to protect profitability amidst rising costs.We’ll cover seven essential strategies for inflation-proofing your business and explore practical ways to protect your margins without losing customers. We'll also discuss the value of optimizing your supply chain and why AI can be your best friend in streamlining operations. Plus, we’ll share the inspirin...2025-01-2133 minTrain Wreck ShowUnf*ck Your Business: Fixing Sales Funnels With Chris ThompsonLet’s face it–sometimes, your business just needs a hard reset. In this episode, that’s exactly what Perry Belcher and Emma Rainville deliver for Chris Thompson, co-founder of Mike Mandel Hypnosis. Chris’s business is all about certifying people in hypnosis (yes, really), but his marketing funnel? Well, it’s hypnotizing the wrong crowd.Perry and Emma dive deep into why Chris’s “hypnotic language cards” are pulling in people who want cool party tricks rather than a hypnotherapy career. The crew tears into marketing missteps, offers brutally honest advice, and even throws in a few hilarious st...2025-01-1654 minSpecial OpsNew FTC & FDA Laws Could Harm Your Business in 2025Are you prepared for the regulatory shifts in 2025? Ryan Poteet of Gordon Rees Scully Mansukhani joins today’s episode to break down the upcoming FTC and FDA changes that every advertiser and e-commerce entrepreneur needs to know. Ryan shares his invaluable insights as a partner at one of the nation’s leading advertising and e-commerce law firms. From subscription billing transparency to truth-in-advertising mandates, we discuss the rules that could save your business from hefty fines or legal battles. And that’s not all—Ryan also reveals insider tips on monitoring affiliate claims, performing compliance audits, an...2025-01-1441 minTrain Wreck Show7-11-4: The Ultimate Framework for Earning TrustEver wonder why some brands make you scream, “Take my money!” while others leave you with a major case of buyer’s remorse? In this episode of The Train Wreck Show, Emma Rainville and Perry Belcher bring the laughs and the lessons with the 7-11-4 Principle—a no-BS framework for building trust that doesn’t involve three tequila shots (unless that’s your style).Perry goes full-on storyteller, revealing how trust is built through seven hours of content, 11 touchpoints, and four locations. From Proactiv’s genius campaigns to why cheesy “buy now” pitches are the ultimate buzzkill, Emma kee...2025-01-0949 minSpecial OpsTargeting the Right Audience in E-commerce: Proven Strategies to Maximize ROIMany marketers may spend heavily on advertising but fail to identify the audience that will bring them the highest ROI. Consequently, businesses end up spending more to serve low-value customers, making scaling difficult. Eliminating the wrong customers can prevent losses and increase profitability. In this week’s episode, we explore the critical importance of targeting the right audience for your e-commerce business and discuss how to build a detailed customer avatar by understanding the emotional and social needs of your best customers. You’ll learn how to refine your marketing strategies, identify high-value customers, and create...2025-01-0720 min
BizBlendTurning Customer Support into a Revenue-Driving Engine with Emma RainvilleEpisode Summary:
In this episode, Reema sits down with Emma Rainville, also known as the Wizard of Ops, to discuss the vital yet often overlooked role of customer support in business growth. Emma shares her expertise on how well-trained customer service agents can boost profitability, enhance customer experience, and foster loyalty. They explore strategies for scaling customer service in small businesses, balancing automation with the human touch, and leveraging operational frameworks to streamline support. Emma provides actionable insights, including effective communication techniques, tools for monitoring performance, and tips for hiring part-time staff. She also shares a powerful success...2025-01-0621 minTrain Wreck ShowA Year in a Month Strategy: Six Levers for Business Growth and Scaling IncomeAre you ready to embrace the ups and downs of business? Welcome to the Train Wreck Show, where bold ideas meet brutal reality. In this episode, seasoned entrepreneurs Emma Rainville and Perry Belcher dive headfirst into the chaos of business to share their groundbreaking concept: achieving a year’s worth of income in just one month.Emma and Perry pull back the curtain on the six levers every entrepreneur needs to master—products, markets, traffic, and more—to scale smarter, faster, and bigger than ever. From avoiding the “house of cards” trap of single-source revenue to unlocking exponentia...2025-01-0252 minSpecial OpsHow Risk Reversal Can Boost Your Sales Success with Jason FladlienMany marketers focus only on their product's benefits and ignore the risks that potential customers consider, including money, time, and energy. By reducing these risks, marketers can build trust and make offers more appealing, which increases conversions. The quarter-billion-dollar webinar man, Jason Fladlien, joins us today as we explore risk reversal in marketing. He introduces innovative ways to mitigate risks, explaining how even capping potential outcomes can build trust and drive conversions. Jason explains how he operationalizes risk reversal through practical strategies like conditional coaching, offering you an insider look at turning bold promises into re...2024-12-3115 minTrain Wreck ShowThe 4 Magic Boxes That Drive Any BusinessWhat do successful businesses have in common? In this episode, Emma Rainville and Perry Belcher reveal their ultimate framework: the 4 Magic Boxes. This timeless strategy is the foundation of every thriving business, whether you sell digital tools, survival gear, or pet accessories.From tripwires that turn prospects into buyers to advanced upselling techniques that build trust, they share actionable insights you can implement today. Perry’s “netting versus spearfishing” theory will completely change how you think about customer acquisition, while Emma emphasizes the importance of long-term goodwill to keep buyers engaged.Ready to transform curiosity into c...2024-12-2652 minSpecial OpsThe WAVE System: A Strategic Plan That ACTUALLY WorksStrategic planning doesn’t have to be overwhelming or reactive. In today’s episode, I’m walking you through the WAVE System—a proven method to help you achieve clarity, align your team, and crush your 2025 goals. You’ll learn how to craft a 10-year vision that aligns with your life, turn goals into actionable commitments, and stay focused on what matters most. We’ll explore how to build a values-driven team and execute a clear plan to achieve tangible results—all while avoiding common entrepreneurial pitfalls.Tune in now, and let’s build the roadmap that will...2024-12-2414 minSpecial OpsEnd-of-Year Budget Evaluation for Faster Growth in 2025Year-end budget evaluations are an instrumental tool for achieving sustainable growth and financial stability. In today’s episode, I provide a step-by-step guide to financial evaluations, including patterns in revenue streams and expenses. I also highlight the need to calculate ROI for major expenses to ensure resources are allocated to activities that drive maximum returns.You’ll learn how to set SMART financial goals for 2025 and discover strategies for creating monthly budget monitoring systems. I share common pitfalls to avoid, such as ignoring small recurring expenses and failing to adjust budgets based on real-world outcomes. 2024-12-1715 minSpecial OpsHoliday Bonus vs Performance Bonus: What Really Works?Bonuses are more than extra cash; they reflect how much a company values and motivates its team members. Today, we explore bonus structures and their impact on team morale, loyalty, and productivity. From holiday bonuses as gestures of goodwill to performance bonuses tied to measurable achievements, we explore how different types of rewards drive results. You’ll learn about performance-based bonuses that motivate employees to deliver results consistently and how end-of-year bonuses can foster a sense of belonging. We highlight strategies for hybrid bonus models and why effective communication and...2024-12-1018 min