Shows
Attributed - A podcast by DreamdataMake It Punchy: Messaging That Sells in B2B Tech (Reposted Episode)Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.In this conversation, hosted by Steffen Hedebrandt, we’ll explore:- How to craft messaging that resonates and drives action.- Why clarity and buyer-focused language are your ultimate marketing tools.- Practical tips to tell stories that connect, differentiate, and boost sales.This session is perfect fo...
2026-01-0653 min
Wild Business GrowthEmma Weinberg – ButtahEmma Weinberg, the Co-Founder of Buttah and Best Maid of Honor in History, joins the show for a very special family edition during Thanksgiving week to be interviewed by her cousin's husband, Max Branstetter. Hear how she met her husband Ben from across the pond, her manufacturing trips to Turkey, how she successfully teased Buttah's first drop, the best memories from skiing in Stratton, and the New York vs. London Edition of Rapid-Fire Q&A. Connect with Emma at ButtahLondon.com, on Instagram & TikTok @ButtahLondon, and on Instagram @EmmaGWein
2025-11-2648 min
Wild Business Growth#350: Emma Weinberg – Buttah Emma Weinberg, the Co-Founder of Buttah and Best Maid of Honor in History, joins the show for a very special family edition during Thanksgiving week to be interviewed by her cousin’s husband, Max Branstetter. Hear how she met her husband Ben from across the pond, her manufacturing trips to Turkey, how she successfully teased Buttah’s first drop, the best memories from skiing in Stratton, and the New York vs. London Edition of Rapid-Fire Q&A. Connect with Emma at ButtahLondon.com, on Instagram & TikTok @ButtahLondon, and on Instagram @EmmaGWein
2025-11-2648 min
The Dave Gerhardt ShowMastering Messaging, Copy, and Clarity with Emma Stratton#295 Messaging | Dave is joined by Emma Stratton, founder of Punchy, where she helps B2B tech companies sharpen their positioning and write messaging that actually connects. Emma’s worked with hundreds of teams to cut through vague, abstract copy and turn it into language buyers instantly get.Dave and Emma cover:How to go from vague to punchy using specificity and buyer empathyWhy most B2B messaging blends into the “sea of sameness” (and how to stand out)How customer research and real conversations create message–market fitThey wrap with a candid chat on...
2025-10-2053 min
Culture SnapCulture Snap E5: Lifting Women's Voices in Sport with Emma and Lucy RaceIn this episode of Culture Snap, Keeva Stratton engages with Emma Race and Lucy Race, co-founders of Making the Call, a program aimed at increasing the representation of women and gender-diverse individuals in sports media. They discuss the challenges faced by women in sports commentary, the cultural significance of representation, and the evolution of sports media in Australia. The conversation highlights the importance of diversity, the impact of audience expectations, and the legacy of their podcast, The Outer Sanctum, in advocating for change in the sports landscape.
Takeaways
The need for more female r...
2025-10-0549 min
The Marketing MillennialsWhy Messaging Falls Flat (And How to Fix It) with Emma Stratton, Founder of Punchy | Ep. 341Ever wonder why so much marketing messaging sounds impressive but leaves you cold? That’s because most brands are talking to themselves instead of the people they’re trying to reach.
Daniel’s out, Tamara’s IN. Messaging strategist and author Emma Stratton joins Tamara to break down how to flip your copy from inside out to outside in so it speaks directly to what your audience cares about.
Emma suggests saying things like you actually mean them with her “say it like you would at a barbecue” rule. It’s time to...
2025-08-2034 min
Data Faces PodcastPunchy B2B Messaging Strategies | Emma Stratton📢 Are you losing customers because your product messaging is too complex? In this episode of Data Faces, I sit down with Emma Stratton, founder of Punchy and expert in B2B SaaS storytelling, to talk about how to cut through the jargon, keep your message simple, and connect with your audience.Emma shares her proven framework for making marketing more “punchy,” and why simplicity is the secret weapon for winning in crowded markets. Whether you’re a founder, marketer, or product leader, this conversation is packed with insights you can put into action right away.🔍 Key Takeaway...
2025-08-1235 min
Entrevistes de Ràdio PalafrugellEmma Stratton porta el recital de piano “Syndesi” a Calella de PalafrugellEmma Stratton, nascuda a Pals, actuarà aquest dimecres a Calella de Palafrugell. El recital s’anomena Syndesi i forma part del marc del 42è Cicle de Concerts d’Estiu organitzat per Joventuts Musicals de Palafrugell. L’actuació tindrà lloc a les vuit hores del vespre a l’Església de Sant Pere.
2025-07-2315 min
The Emma Stratton ShowEntrepreneurship as Personal Growth with Dave GerhardtYou probably know Dave Gerhardt as a top B2B marketing pro. But there’s way more to him than LinkedIn posts, clever copy, and great advice.On this episode of The Emma Stratton Show, I sit down with Dave to talk not about marketing — but about mindset, personal growth, and the real inner work required to run a successful business. What unfolds is a soul-nourishing conversation about journaling, spirituality, identity shifts, and building a business that supports a full life.If you're an entrepreneur, creator, or human being trying to make work and life...
2025-06-2452 minThe Emma Stratton ShowHonor how you’re wiredFor a long time, I thought I had to change who I was to be successful.Grind harder. Be more productive. Follow the “right” process. But all of that went against how I’m naturally wired — and it left me burned out and doubting myself.On this solo episode of The Emma Stratton Show, I share how I came to see my quirks not as flaws, but as strengths. I talk about the tools and moments that helped me embrace my true nature — and how aligning my business with that wiring unlocked more fun, freed...
2025-06-1334 min
The Emma Stratton ShowBuilding a Business That Works for You with Katelyn BourgoinYou have to work hard to be successful. But you also have to work smarter on the right things.On this episode, I’m joined by entrepreneur and marketing expert Katelyn Bourgoin. Katelyn has built multiple businesses, faced the highs and lows of startup life, and figured out what actually works—and what doesn’t—when creating a business that aligns with your strengths.In this conversation, Katelyn shares hard-earned wisdom on building a business that fits you, not just what the industry says you should do.We talk about how she went from running an agency to launc...
2025-05-2738 min
The Emma Stratton ShowManifestation Lessons from Ask and It Is GivenMost of us don’t realize how much resistance we have to the very things we want. I didn’t until I found myself working harder than ever but felt stuck in the same place.In this episode, I’m sharing how I first discovered "Ask and It Is Given: Learning to Manifest Your Desires” by Esther and Jerry Hicks, and why its core ideas completely reframed the way I approached business and life. I’ll walk you through my early skepticism, the moment I recognized my own resistance, and the mindset shifts that changed everything. If you’ve ever felt li...
2025-05-1331 min
The Emma Stratton ShowBuilding a Business on Your Own Terms with April DunfordFor years, I followed the typical business advice, but something wasn’t clicking. I was pushing myself harder and harder, but I wasn’t seeing the results I hoped for.On this episode of The Emma Stratton Show, I’m joined by April Dunford, a leader in product positioning. April’s story is all about shifting from the traditional business grind to embracing a more authentic approach.We talk about how stepping away from social media actually helped her grow her business, the importance of being true to yourself in your work, and why humor and auth...
2025-04-2941 min
The Emma Stratton ShowHow Energy Shapes Success with Frances FaydenSuccess isn’t just about working harder. Sometimes, it’s about working differently.On this episode of The Emma Stratton Show, I’m joined by my friend and mentor, Rev. Frances Fayden. Years ago, I was following all the traditional business advice but nothing was clicking. I was exhausted, frustrated, and pushing harder than ever with little to show for it. Then I met Frances, and she introduced me to something I’d never considered: energy work. I wasn’t sure what to make of it at first, but when I started aligning with my natural energy instead of...
2025-04-1536 minThe Dave Gerhardt ShowMastering Messaging, Copy, and Clarity with Emma Stratton#234: Messaging | In this episode, Dave sits down with Emma Stratton, founder of Punchy, to break down what great B2B messaging actually looks like - and how to get it right. Emma has worked with hundreds of B2B tech companies to sharpen their positioning, eliminate vague copy, and train marketing teams to write with clarity and impact. They cover what makes messaging actually resonate and how to spot and fix abstract or weak copy. They also dive into Emma’s process for creating message-market fit, doing customer research, and working with execs and cross-functional teams.And BO...
2025-04-0353 min
The Emma Stratton ShowBreaking Free from a Scarcity MindsetSo many of us don’t realize how much our beliefs about money hold us back. I didn’t until I saw the same income ceiling year after year, no matter how hard I worked.In this episode, I’m sharing how I discovered my own scarcity mindset, the subconscious patterns keeping me stuck, and the mindset shifts that changed everything. I’ll take you through the moment I realized I had a problem, the work I did to rewire my beliefs, and the surprising ways embracing abundance transformed my business and life.If you’ve ever felt like there’s ne...
2025-04-0128 min
On MessagingAn Accidental Marketer's Approach to Messaging w/ Pete McCarthy | Open Road Integrated MediaOn the show today, we have Pete McCarthy, chief marketing officer at Open Road Integrated Media. Before joining Open Road, Pete led consumer insights at Ingram content group, co-founded a marketing saas, and led marketing at places like Penguin, and Random House.Pete’s been in marketing at start-ups, mid sized companies, large orgs, and as an agency owner.In our conversation he shares, 1. How messaging strategy varies across business sizes2. The method behind the right book, to the right reader, at the right time3. How customer rela...
2025-04-011h 16
Who Invited Marketing?How to write clear messaging for b2b websites | Emma Stratton (Messaging Expert, Make it Punchy)Emma Stratton is a well-known messaging expert for b2b brands. Her book, Make it Punchy is a Bestseller. Having coached more than 2000 marketers, Emma knows that how we communicate our product, is everything. April Dunford, the Queen of Positioning, loves her too! We have a lot to learn from her. 📌 What you'll learn✅ Emma early career✅ What's the hardest part about writing a book?✅ Messaging practices that convert✅ Aspirational vs credible messaging✅ When to completely throw out your messaging...Or, use this to get where you nee...
2025-04-0131 min
Product Guru's : Produto | Negócios | CarreiraPMM vs. PM: O Futuro do Marketing de Produto e o Impacto no Mercado! | Analuisa FerreiraNeste episódio do Product Guru's, mergulhamos no universo do PMM (Product Marketing Manager) e sua relação com o PM (Product Manager). Afinal, PMMs estão substituindo PMs? Como essa visão voltada ao mercado influencia o roadmap dos produtos?Nossa convidada especial, Analuisa Ferreira, compartilha sua experiência com product marketing e revela como a disciplina está crescendo nas empresas. Discutimos a evolução do Product Market Fit, os desafios de PMMs no mercado e como grandes empresas, como o Vakinha, usam essa estratégia para impactar milhões./// Os melhores profissionais estão sempre um...
2025-03-2456 min
Real Estate ResourceInside the Mind of a Top Real Estate Agent - Emma Barron LefkowitzIn this episode, Dmetri sits down with Emma Barron Lefkowitz, one of San Diego’s top 10 realtors, to talk about the reality of real estate—what it takes to succeed, the biggest challenges buyers and sellers face, and the mindset needed to navigate today’s market.Emma shares her journey from transaction coordinator to leading a $200M+ team, her biggest real estate superpower, and why trust, strategy, and problem-solving are key to making moves in real estate.🔹 The truth about real estate success🔹 Biggest mistakes buyers & sellers make🔹 How top teams handle complex transactions
2025-03-1922 min
The Emma Stratton ShowWhy I’m Launching This PodcastMany people will tell you that building a business is about strategy. But that’s not the entire truth. Being a creative entrepreneur means creating something that truly feels like you.Hi, my name’s Emma Stratton, and welcome to my show. Before I bring on any guests, I wanted to take a moment and share why I’m starting this podcast in the first place.A lot of it has to do with burnout that nearly broke me, the unconventional mindset shifts that changed everything, and why business success isn’t about following step-by-step formulas. I don’t be...
2025-03-1817 minThe Emma Stratton ShowIf You Want More From Work & Life, This Is for YouHi, I’m Emma Stratton, and welcome to my show. Before we get into conversations with incredible guests, I want to share why I’m starting this podcast.It’s about the inner work, the mind, body, and spirit shifts that helped me build my business in a way that actually felt right. Because I believe success isn’t one-size-fits-all.If you’re looking for a fresh, unconventional approach to building a business that reflects who you truly are, you’re in the right place.Follow me on Substack (https://substack.com/@emmastratton...
2025-03-1001 min
Attributed - A podcast by DreamdataMake It Punchy: Messaging That Sells in B2B TechJoin us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.In this conversation, hosted by Steffen Hedebrandt, we’ll explore:- How to craft messaging that resonates and drives action.- Why clarity and buyer-focused language are your ultimate marketing tools.- Practical tips to tell stories that connect, differentiate, and boost sales.This session is perfect fo...
2025-02-1153 min
Presentation Thinking™#157. Making messaging PUNCHY with Emma StrattonMessaging expert Emma Stratton joins the ‘cast to discuss her book,Make it Punchy,her POV on strategic messaging and how you can stop dreading writing it. As an English major that started in editing and later B2C copywriting, Emma arrived in the B2B tech space wondering where all the creativity had gone. (And how all this jargon showed up!)Make it Punchyserves as a humorous workbook with frameworks to employ and clear case studies to learn from. Mikey and Molly go through some of our favorites with Emma such as “Value-Benefits-Feature” (VBF) that is...
2025-02-0753 min
The Dreamfuel ShowBeyond Scarcity: Shifting to an Abundance Mindset with Emma StrattonWhat if your biggest financial roadblocks had nothing to do with opportunities or external factors?The answer might surprise you: deeply ingrained beliefs from childhood, mindset shifts, and self-awareness.In this episode of The Dreamfuel Show, Kevin Bailey sits down with Emma Stratton, founder of Punchy, to talk about how early childhood beliefs around money shape financial decisions in adulthood. Emma shares her personal experience growing up with a scarcity mindset, how it unknowingly dictated her career and business choices, and the transformational mindset work that helped her break free. From subconscious...
2025-02-0338 min
GTM News DeskThe Importance of Customer-Focused Messaging with Emma StrattonHow is AI reshaping productivity in go-to-market strategies?What does Benedict Evans’ AI Eats the World report reveal about the future of large language models?How can businesses craft messaging that resonates with customers while avoiding jargon overload?Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Emma Stratton, Founder of Punchy and author of Make It Punchy, who dives into the art of creating impactful B2B messaging, the challenges of internal alignment, and why clarity always trumps confusion. Emma explor...
2025-01-2836 min
TGS Podcast#015 Emma Stratton: Unlocking the Secrets of B2B Tech MessagingDoes your ICP find it hard to understand your product? In today’s episode, Clément Dumont dives deeper into the world of messaging for B2B tech companies with Emma Stratton, the founder of Punchy- a consulting firm that helps growing B2B tech companies win on positioning and messaging. Within this episode, we covered various topics including: ✅ Common messaging mistakes B2B tech founders to✅ Establishing a strategic messaging while dealing with stakeholder management.✅ Uncovering Emma's process when optimizing the messaging of her clients✅ Key insights fr...
2024-11-1419 min
The Product Marketing AI PodcastPunchy Product Marketing with Emma StrattonIn this special Halloween bonus episode, Sean sits down with Emma Stratton, founder of Punchy and author of the best-selling book Make It Punchy, for an insightful conversation on powerful messaging and product marketing. Get a sneak peek of what’s to come at the upcoming Product Marketing Alliance Summit in London on December 4th-5th, where Sean and Emma will unpack pathways to PMM leadership, alongside industry icons like Tamara Grominksy and April Dunford..
Tune in as Emma shares the secrets behind her acclaimed VBF (Value, Benefits, Features) rule, plus the surprising power of focused startup me...
2024-11-0415 min
Absorb The Full Audiobook That Keeps Thriller Fans Hooked.Make It Punchy by Emma StrattonPlease visithttps://thebookvoice.com/podcasts/2/audible/20250to listen full audiobooks.
Title: Make It Punchy
Author: Emma Stratton
Narrator: Emma Stratton
Format: mp3
Length: 3 hrs and 40 mins
Release date: 10-02-24
Ratings: 4.5 out of 5 stars, 3 ratings
Genres: Writing & Publishing
Publisher's Summary:
Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, te...
2024-10-023h 40Get Lost In This Heart-Pounding Full Audiobook — Perfect Between Meetings.Make It Punchy by Emma StrattonPlease visithttps://thebookvoice.com/podcasts/2/audible/20250to listen full audiobooks.
Title: Make It Punchy
Author: Emma Stratton
Narrator: Emma Stratton
Format: mp3
Length: 3 hrs and 40 mins
Release date: 10-02-24
Ratings: 4.5 out of 5 stars, 3 ratings
Genres: Writing & Publishing
Publisher's Summary:
Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, te...
2024-10-023h 40
Growing Forward: Lead like the top 1% in growth, marketing, & productChronic stress made me think I had early-onset dementia (Emma Stratton, Punchy)Emma Stratton is the founder of Punchy and author of Make it Punchy. In this conversation, Emma shares her journey from being a creative writer to successful entrepreneur. She discusses the challenges she faced in finding her passion and starting her own business. How she overcame money mindset issues. And the significance of following your heart and finding your purpose in order to unlock true success.Emma opens up about:When she was in a job that she knew was 100% wrong for herThe panic attack revolving around money that she experienced when she quit her jobThe...
2024-10-0153 min
Product Marketing LifeHow to make your messaging punchy with Emma Stratton, Founder at PunchyIn this episode, learn how to cut out the jargon and make sure your B2B messaging reigns supreme, with the "Queen of B2B messaging" Emma Stratton!You'll learn how to craft a unique brand identity and make your product stand out!
2024-09-1343 min
gtmPRO#39: Emma Stratton on Clear Messaging and Value-Driven CommunicationMastering B2B messaging with clarity and precision has never been so easy. Join us as special guest -Emma Stratton unveils her journey from journalism and travel writing to becoming a renowned consultant in B2B tech messaging. Ever wondered how to humanize complex B2B products? Find out how shifting from feature-heavy descriptions to value-driven messaging can make all the difference. Delve into techniques like:-The "so what" game and creative exercises designed to help even the most technically-minded founders communicate their products effectively-Leveraging B2C strategies for B2B success, emphasizing on u...
2024-09-0252 min
The MarchitectWinning Hearts and Fuelling Growth: Tech Messaging & Content Mastery w/ Devin Reed & Emma Stratton | S4E4In this episode of The Marchitect, we dive into the art and science of tech messaging with two industry powerhouses: Emma Stratton and Devin Reed.Emma, on the brink of launching her new book on crafting simple yet impactful tech messaging, shares her insights on how to win hearts, minds, and markets with clear communication. Devin, a maestro in creating memorable content that drives growth, discusses his journey in building brand loyalty and pipeline at Gong and Clari.
2024-08-2754 min
We're Not MarketersEmbracing the Misfit: Emma Stratton's guide to “smart” product marketingTimeline:00:17 - Meet Emma Stratton: Life Coach and Messaging Expert03:03 - Are Product Marketers Actually Marketers?06:45 - Embracing the Misfit Identity in Product Marketing12:15 - Handling Messaging Challenges and CEO Fears21:05 - Transitioning to Entrepreneurship: When is the Right Time?26:50 - Work-Life Harmony: Balancing Energy Drainers and Energizers32:35 - Avoiding Company Politics and Aligning Teams38:15 - Real-life Example: Messaging for an Australian Data Company45:07 - Emma’s Upcoming Book: Make It Punchy47:10 - Torture Chamber Game: Cringey Ma...
2024-08-0150 min
Glad We Had This Chat with Caroline HironsJames Welsh and Emma LewishamIt's Skincare Special week! Join Caroline Hirons, the UK’s leading skincare expert for her second episode this week with brand founder Emma Lewisham and Skincare Enthusiast and Youtuber James Welsh.
Episodes are published weekly on Monday and Wednesdays.
Presented By: Caroline Hirons
Ad Details: Download the Skin Rocks App for free and sign up for Premium with your exlusive code CHPOD (all capitals), to save £10 off your annual subscription. To redeem the offer: 1) Download the Skin Rocks App for free from Apple or Google Play Stores. 2) Create an account 3) Go to 'Your Subscriptions' 4) Click on...
2024-07-3033 min
Positioning with April DunfordMastering Messaging for B2B Tech with Emma StrattonIn today’s episode, my guest and I explore the intricate relationship between positioning, messaging, and copywriting for B2B tech companies. I’m joined by Emma Stratton, the founder of a consulting firm that helps-growing B2B tech companies win on positioning and messaging. You will learn: * How B2B and B2C are different and each comes with their own unique challenges and opportunities.* How to differentiate between positioning, messaging, and copywriting.* The value of flexible messaging across different channels. * The importance of being concise in marketing messagi...
2024-07-1842 min
A Quilting Life PodcastOvercoming the Dog Days of Summer with Fun and Productive Summer Sewing IdeasIn this episode, Sherri and Chelsi share and discuss ideas for overcoming the dog days of Summer with some ideas for Summer sewing projects and other things that can be done in your sewing space to help you feel productive and ready to create. This podcast also marks the 4th anniversary of the A Quilting Life Podcast! Thank you to all the loyal listeners and viewers who have supported us along the way. There would be no podcast without an audience!Help Support our Show Here: https://www.buzzsprout.com/1118069/supportShow Notes Blog Post...
2024-06-1035 min
Narrow Way to BroadwayStacey Stratton: Setting Boundaries as a Performer and Training Christian ArtistsProfessor Stacey Stratton's become one of our favorite people around Nway Bway! In this episode, Emma chats with Prof. Stratton about how setting boundaries as an artist and some of the unique elements of training as an actor at a Christian University.
Want to learn more about Stacey Stratton? Check out her bio here:
https://www.cedarville.edu/academic-schools-and-departments/art-design-theatre/faculty-staff/faculty/stratton-stacey
Website: nwaybway.com
Instagram: @nwaybway
2024-06-1054 minA Quilting Life PodcastBilly's Wedding, Family Favorites Quilt Book, & Our Eventful Trip to Fat Quarter ShopIn this episode, Sherri, Chelsi, and Billy recap Billy's wedding and share some of their favorite memories from the ceremony and reception. Sherri and Chelsi then discuss their trip to Fat Quarter Shop in Austin, Texas. While there, they attended the photo shoot for their upcoming book, Family Favorites. This book will be available in September of 2024 right around the time the Laguna Sunrise fabric collection will be shipping to stores. A link to pre-order this book can be found below. They talk about how this book came to be and share some other fun details about the quilts...
2024-05-2742 minA Quilting Life PodcastA Quilter's Identity, Managing Fabric & Batting Shrinkage and Quilting SuperstitionsIn this episode, Sherri and Chelsi discuss what it means to be a quilter. They distinguish what it means to identify as a quilter and everything that entails. They also share their thoughts on managing shrinkage in fabrics and batting and read a quilting superstition/tradition from a listener.Help Support our Show Here: https://www.buzzsprout.com/1118069/supportShow Notes Blog Post: https://www.aquiltinglife.com/?p=29693Cozy Earth: https://cozyearth.com/Cozy Earth 35% Off Sitewide with the code: AQUILTINGLIFENew Podcast Email Address: aquiltinglifepodcast@gmail.com
2024-05-1341 minA Quilting Life PodcastListener Questions: Trimming Quilts, Coordinating Fabric, and Adding Size to QuiltsIn this episode, Sherri and Chelsi answer a new batch of listener questions. Some topics discussed include trimming quilts, the difference between traditional and modern quilts, low-volume prints, searching fabrics, coordinating solid fabrics, scalloped borders, long-arm quilting, and more! Help Support our Show Here: https://www.buzzsprout.com/1118069/supportShow Notes Blog Post: https://www.aquiltinglife.com/?p=29614New Podcast Email Address: aquiltinglifepodcast@gmail.comMix & Match (Quilt on the Wall): https://tidd.ly/3IhvCwuFriendly Blooms (Quilt on the Table): https://tidd.ly/3PDxtOaPatchwork Garden R...
2024-04-2950 minA Quilting Life PodcastSewing Machine Buyers GuideIn this episode, Sherri and Chelsi discuss all things sewing machines. Sherri recently purchased a new sewing machine so it was a good time to compare machines in different price ranges and also discuss how technology has advanced and changed what sewing machines are capable of doing. Help Support our Show Here: https://www.buzzsprout.com/1118069/supportShow Notes Blog Post: https://www.aquiltinglife.com/?p=29559Cozy Earth: https://cozyearth.com/Cozy Earth 35% Off Sitewide with the code: AQUILTINGLIFENew Podcast Email Address: aquiltinglifepodcast@gmail.comLazy...
2024-04-2246 minA Quilting Life PodcastSharing Quilting with Others and Keeping the Joy of Quilting AliveIn this episode, Sherri and Chelsi share what kept them excited about quilting after they were first introduced to this hobby. They then discuss how they have tried to introduce others to quilting and give some tips on how to share the joy of quilting with others. We also want to thank everyone who has subscribed to this YouTube channel over the past 4 years. We are thrilled that we have reached the 100,000 subscriber mark. We look forward to creating more fun and informative content for everyone.Help Support our Show Here: https://www.buzzsprout.com/1118069/support
2024-04-0852 minA Quilting Life PodcastSpring Cleaning and SewingIn this episode, Sherri and Chelsi discuss spring cleaning tips and ideas and share what they plan on sewing with for this Spring season. They also discuss some of their Spring decor ideas and how they feel more productive during this time of the year. Help Support our Show Here: https://www.buzzsprout.com/1118069/supportShow Notes Blog Post: https://www.aquiltinglife.com/a-quilting-life-podcast-episode-107-show-notes/Cozy Earth: https://cozyearth.com/Cozy Earth 35% Off Sitewide with the code: AQUILTINGLIFENew Podcast Email Address: aquiltinglifepodcast@gmail.comModa 50th...
2024-03-2547 minA Quilting Life PodcastLaguna Sunrise Fabric Collection and New Quilt Book, Family FavoritesIn this episode, Sherri and Chelsi discuss their new fabric collection, Laguna Sunrise. They discuss the inspirations behind this fabric line and talk about how it mixes and matches well with many of their previous fabric lines, including Strawberry Lemonade. They also share news about a new book they are releasing with Fat Quarter Shop, Family Favorites. One of Chelsi's quilts in this book will be featured in an upcoming sew-along. Laguna Sunrise is expected to ship to quilt shops in September 2024. Help Support our Show Here: https://www.buzzsprout.com/1118069/supportShow Notes Blog...
2024-03-1134 minA Quilting Life PodcastSelecting and Piecing Quilt Backings and Dealing With Mistakes While QuiltingIn this episode, Billy shares a new email for the podcast where listeners and viewers can send all of their listener quilt photos and listener questions to be answered on the podcast. The email is aquiltinglifepodcast@gmail.com. Sherri and Chelsi then discuss all things quilt backings. They share some of the things they consider when selecting the fabric for their backings and what size fabrics they prefer to use. They also discuss how they deal with mistakes they make while quilting. Help Support our Show Here: https://www.buzzsprout.com/1118069/supportShow Notes Blog...
2024-02-2652 minA Quilting Life PodcastDesign Boards, Strike-Off Fabrics, Starting a YouTube Channel, & Sorting FabricIn this episode, Sherri and Chelsi share a couple fun finds and answer a new batch of listener questions. Some topics discussed include the new navy Strawberry Lemonade print, design boards, sewing machine covers, strike-off fabrics, starting a quilting YouTube channel, sorting fabric, and more! Help Support our Show Here: https://www.buzzsprout.com/1118069/supportShow Notes Blog Post: https://www.aquiltinglife.com/a-quilting-life-podcast-episode-103-show-notesSunshine Girl (Quilt on the Wall): https://tidd.ly/3pLyzjxBotanical Remix (Quilt on the Table): https://tidd.ly/3pGUeJHBoxed Kit for Botanical R...
2024-01-2951 minA Quilting Life Podcast2024 Preview: Goals, Upcoming Fabric, UFOs, and Sew AlongsIn this episode, Billy joins Sherri at the main desk as Chelsi is recovering from an illness and caring for a sick child. Sherri shares her goals for 2024, talks about unfinished projects she intends to complete this year, and hints at several sew-alongs she plans on joining/hosting in 2024. Billy relays all of the same information for Chelsi in her absence and also shares a few of his own goals for 2024.Help Support our Show Here: https://www.buzzsprout.com/1118069/supportShow Notes Blog Post: https://www.aquiltinglife.com/?p=29083Cozy Earth: https...
2024-01-2241 min
Twin Cities Theater ChatS2E8 Mainstage: Company on Tour with Emma StrattonOn this episode, Jill Schafer of Cherry and Spoon and Kendra Plant of Artfully Engaging are joined by Emma Stratton, who is playing Jenny in the first national tour of the revised and gender-flipped Company. We learned about Emma's love of all things Stephen Sondheim, dug into her Minnesota connections, and learned what it's really like touring in a major Broadway show. Company will be playing at the Orpheum in Minneapolis from November 14-19. Get your tickets now!Twin Cities Theater Chat is pr...
2023-11-0622 min.jpg)
Spiritual Rockstar Podcast337: Emma Stratton – Let go, have fun, and manifest your greatest desires
In this episode, Emma Stratton talks about how to let go, have fun, and manifest your greatest desires.
Emma Stratton inspires entrepreneurs to grow their businesses with mindset, energy and intuition, based on her experience going from a frustrated solo freelancer to a 7-figure consultant in 3 years. She’s also the founder of Punchy, a leading consulting and training firm that helps tech companies win hearts, minds, and markets through messaging.
Emma is a sought after speaker and has taught thousands of marketers around the world her unique approach to writing simple, human me...
2023-10-281h 02
sewakul berasRead [EPUB] The Girl in the Love Song (Lost Boys, #1) by Emma Scott Read [EPUB] The Girl in the Love Song (Lost Boys, #1) by Emma Scott Read Online The Girl in the Love Song (Lost Boys, #1) by Emma Scott is a great book to read and that's why I recommend reading or downloading ebook The Girl in the Love Song (Lost Boys, #1) for free in any format with visit the link button below. **Read Book Here ==> https://jangkrikbossa.blogspot.com/50235819-the-girl-in-the-love-song **Download Book Here ==> https://jangkrikbossa.blogspot.com/50235819-the-girl-in-the-love-song Book Synopsis : At Santa Cruz Central High School, they called them the misfits, the outcasts, the...
2023-09-0100 min
Magnify Your Miracles PodcastSeven-Figure Miracle! A True Story with Emma StrattonHave you ever dreamed of making a million dollars? Most entrepreneurs hope to make seven-figures one day, but Emma Stratton did it, and in only three years! How did she do it? Her story is truly miraculous, as she didn't achieve this through 'hard work'…quite the opposite! You may remember Emma from Episode 100: the $10,000 Miracle. She had been working with me, learning about her own energy field and how to work with her energy to grow her business. That was back in 2021. By continuing to honor her energy, let go of energy drains, and focus on what she RE...
2023-07-1933 min
The Run on Thought PodcastRetiring From College RunningWELCOME BACK TO PIECE OF MIND- SEASON 2! That's right, it is officially Season 2! After a long break from the pod, Jess comes on today to talk about her thoughts and feelings around retiring from collegiate running. Coming from an environment where black and white results and specific standards of success were praised, Jess talks about how she's learning to reframe what success and satisfaction is when it comes to working out. She talks about her new goals in this next chapter of life surrounding exercise, and unravels some of the thought patterns developed as an NCAA athlete that maybe...
2023-06-2931 min
Marketing PowerupsEmma Stratton's SMIT Technique To Declutter and Clarify Your Product Messaging (Founder, Punchy.co)Ellohay erethay iendsfray!If you don’t know pig latin, you probably can’t understand that. (Hint: I said, Hello there friends!)That’s exactly what most people feel when going to a website with wordy, confusing, and buzzword-filled copy.Tat's what Emma Stratton, founder of Punchy, often sees:The truth is, especially in tech and in B2B, what I see more often happening is really good products with messaging that actually makes those good products look bad—undifferentiated, complicated, irrelevant. That's what I see happening with their messaging.It’s why...
2023-05-1932 min
The MarchitectS3 Episode 1: Setting the Record Straight on Positioning and Messaging with April Dunford, Emma Stratton, and Peep LajaWelcome to The Marchitect - the podcast for and about the world's best (product) marketing executives.Hosted by Rowan Noronha, who is so passionate about product marketing that he founded the Product Marketing Community in 2016, this podcast is all about educating and inspiring at the intersection of leadership and (product) marketing strategy. Just enough practical "how-to" advice, and absolutely no commercial agenda.On this episode, we'll be discussing positioning and messaging, often misunderstood concepts. If you can master them, they can be the most powerful strategic tools at your disposal. So, if you're a CMO...
2023-03-0944 min
The WorkSelfLife PodcastDoing “The Great Work of Your Life”What does it look like to build a business that’s aligned with your authentic strengths and interests? In this episode, B2B messaging advisor and founder of Punchy, Emma Stratton, joins me to share:
- Her take on a book that we both love—The Great Work of Your Life: A Guide for the Journey to Your True Calling, by Stephen Cope—and how it’s impacted her life and business.
- The meaning of Dharma, and how that relates to her work as and entrepreneur.
...
2023-02-0956 min
Voices of TodayA Gene Stratton-Porter Collection sampleThe complete audiobook is available for purchase at Audible.com:
voicesoftoday.net/gsp
A Gene Stratton-Porter Collection
Presented by Voices of Today
Freckles and A Girl of the Limberlost are two of Gene Stratton Porter's most famous novels. Set primarily in the Limberlost Swamp of Indiana, USA, follow the story of Freckles, a lame orphan whose innate character rises above his circumstances. A Girl of the Limberlost is the story of Elnora, blamed for her father's death by her mother, nevertheless, meets every challenge that comes her way with an admirable resilience. Uplifting and encouraging family listening!
Narration by Susan...
2023-02-0803 min
B2B Revenue LeadersUsing simplicity to guide your messaging | Emma Stratton (Punchy.co)On this week's episode, Dustin is joined by Emma Stratton, Founder of Punchy.co. This episode covers the importance of simplifying your positioning and messaging so that it resonates with your target market. It's time to do away with marketing fluff that focuses too much on the nitty-gritty; you need to address your buyers wants and needs with conversational and value-focused messaging.
You can connect with Emma over on LinkedIn or other socials to chat and learn more about simplifying your messaging. You can also head over to Emma's website and sign up for her newsletter, Punchy...
2023-01-0327 min
Healthy Competition: Product Marketing | Competitive Intelligence | StrategyEmma Stratton: Winning With Positioning and MessagingEmma Stratton is the founder of Punchy, a consulting and training firm that helps B2B tech companies tell stories that stick, stand out in the crowd, and sell more. In our conversation, we talked about how she got her consulting business started, her favorite messaging frameworks, and how she evaluates competitive landscapes to help her clients differentiate.
Follow Emma: LinkedIn
Check out Punchy: Website
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by The Competitive Playbook (hey, that's me! 😀)
The Competitive Playbook has h...
2022-11-2627 min
Demand Gen UEmma Stratton Shows How to Tell a Good Company StoryMessaging is the string that ties marketing and sales together. It’s a crucial part of how brands come across to their audiences.But how do you balance now with the future when presenting your story?In this episode of Demand Gen U, Mark Huber, Head of Brand & Product Marketing at Metadata, is joined by Emma Stratton, Founder and CEO of Punchy. Emma provides her top tips on cutting through the noise as a brand and explains how to balance your present-day messaging with your brand’s future plans. Plus, she outl...
2022-09-2741 min
Adventures in Messaging#30 | Jason Gatoff, PendoIt feels like every startup wants to create a new category. Category creation has become the holy grail — but it’s not the only way to win.Differentiating your company within an emerging category can be just as powerful.(And it’s not all on you to explain what your new category means.)In the final episode of Season 2, Jason Gatoff, VP of Product Marketing at Pendo, shares a ton of great advice, including:--- Why colleagues and key stakeholders should be part of your messaging journey--- How...
2022-09-0912 min
Adventures in Messaging#29 | Jiong Liu, OktaSometimes product marketers have to launch a little early. Sometimes they have to launch a LOT early 🙂 So how do you create a positioning and messaging strategy for a product that isn’t fully formed or completely understood? When you haven’t got end-to-end use cases or customer feedback?You go back to basics and draw from what you already know.In this episode, Jiong Liu, Director of Product Marketing, Customer Identity at Okta, talks through an awesome example of how she did just that. Including:--- Having a ton of conversa...
2022-09-0611 min
Adventures in Messaging#28 | Jordan Greene, OutreachNot enough people talk about using your intuition during messaging development. Because it’s a total secret weapon.The best product marketing teams have a gut sense about which messages will land with their customers, resulting in stronger hypotheses and faster messaging development cycles. And you can learn how to build your messaging intuition too.In this episode of Adventures in Messaging, Jordan Greene, Senior Director of Product Marketing at Outreach, shares how his team nurtures their intuition every week, including:--- Having frequent interactions with buyers and ideal prospects (even if...
2022-09-0615 min
Adventures in Messaging#27 | April Rassa, HackerOneHow do you bridge the gap between your product today and the vision for tomorrow?Pretty much every high-growth startup faces this messaging challenge: striking the balance between “what is” vs “what could be.”Luckily, awesome marketing leaders like April Rassa, VP of Product Marketing at HackerOne, have been there, done it, and developed a simple framework for it. In this episode of Adventures in Messaging, we dig into April’s approach, the real-life experience that inspired it, some practical pointers on how to pull it off, and more. Including: --- How to creat...
2022-09-0511 min
Adventures in Messaging#26 | Jarod Greene, HighspotIn so many ways, messaging doesn’t belong to your company. It belongs to your customer. Your buyer. And the companies who get closest to the customer — and use their insights and language to help guide messaging strategy — are the ones who win. In this episode of Adventures in Messaging, the awesome Jarod Greene, VP Product Marketing at Highspot, discusses this outside-in approach to messaging and positioning, and some of the ways his team brings the voice of the customer in. Including: --- Getting real about actual win themes and customer value (and...
2022-09-0416 min
Adventures in Messaging#25 | Jack Wei, SmartRecruitersWhen writing messaging, the natural reflex is to start with what’s so great about your product. (Especially when you know how amazing it is.)The trick is to consciously step back and start with the bigger picture.Why does your product matter to your audience? Why should they even care?Answer these first, then you can get into what they’ll experience and the outcomes.In this episode of Adventures In Messaging, Jack Wei, Senior Director Product Marketing at SmartRecruiters, gives great advice on how to crystallize your messaging, including:...
2022-09-0316 min
Adventures in Messaging#24 | Christine Sotelo-Dag, IntercomThe secret to messaging that resonates? Start with empathy, not features.Before you put pen to paper, make sure you truly understand your customer’s challenges, aspirations and feelings. That’s how you find the emotive hook to bring people into your story.In this episode of Adventures In Messaging, Christine Sotelo-Dag, Group PMM at Intercom, gives amazing advice on how to root messaging in empathy, including:--- Connecting the dots between the pains both customers and prospects are experiencing--- Clarifying the problems that your solution solves for them
2022-09-0211 min
Adventures in Messaging#23 | Peep Laja, WynterA CEO once told me he stayed awake at night wondering how many ideal prospects visited his site, struggled to understand what his company could do for them, and bounced for good...never to return. As marketers, we can all relate to that fear: is our messaging actually grabbing people? 😱So what can you do to stress test your messaging? To get some feedback and fine-tune? To give you back that good night’s sleep? 😉On this episode, the one and only Peep Laja takes us through his philosophy on messaging and copy testing...
2022-09-0120 min
Adventures in Messaging#22 | Jeff Beckham, MixpanelThis may sound like heresy, but there are times when speaking to high-level business value isn’t necessarily the best way to go.Like when your buyer isn’t responsible for those top-level business metrics.Or when messages like “reduce costs” or “increase revenue” are a dime a dozen in your space.In this episode of Adventures in Messaging, Jeff Beckham, Head of Product Marketing at Mixpanel, shares advice on how to message your product’s true differentiation, including:--- How use cases can help your product stand out in crowded markets
2022-08-3113 min
Adventures in Messaging#21 | Caroline Walthall, QuizletProduct Marketers face the challenge of finding the perfect balance for their messaging, identifying which details illuminate the message and which ones just create extra noise. Caroline Walthall, Head of Product Marketing at Quizlet, has a few methods for narrowing it down. In this episode, she’ll share the platforms she uses for effective message testing and detailed customer research. She’ll also share advice she’d tell her younger self when it comes to adapting a test-and-learn mindset.
2022-08-3114 min
Adventures in Messaging#20 | Derek Frome, OusterWhen it comes to category creation, success lies in intimately knowing your product and the market, and then getting creative with that knowledge. In this episode of Adventures in Messaging, Derek Frome, Head of Marketing at Ouster, will get into detail about the category creation process he’s used in his past few roles, including his current company which just went public. He’ll also touch upon where to test your messaging, how to identify good versus bad feedback, and how to enable sales in a technical space that doesn’t follow the traditional top-down sale.
2022-08-3024 min
Adventures in Messaging#19 | Jason Perocho, BrazeFinding your product’s unique space in the marketplace is everything.That’s why positioning and category definition are two of the most important (and juiciest!) things a product marketer can do.And if you want to do it right, you gotta start with your customers. In this episode of Adventures in Messaging, Jason Perocho, VP of Product Marketing at Braze, shares how customer insight helped define a product category during his time at Salesforce, including:--- Testing their initial hypothesis about the category (and learning it was off).--- I...
2022-08-2920 min
Adventures in Messaging#18 | Kevin Garcia, RetoolResearch does more than just inform product positioning and messaging — it helps build conviction around how to move forward as a company.The key is to ask specific and nuanced questions; listen to what the research is telling you; and pivot accordingly.In this episode, Kevin Garcia, Head of Product Marketing at Retool, offers awesome advice on how to approach research with an open mind and rigorous practices like:--- How to define the scope of your research based on time, goals and priorities.--- Why you should always connect research fi...
2022-08-2819 min
Adventures in Messaging#17 | Andrew Stinger, Coda“Your job communicating isn’t done until you’ve been understood.”Words. To. Live. By. 🙌Just because you’ve put a message out there to your team — on a deck, a doc, an email — doesn’t mean you’ve effectively communicated the idea. You have to consider different communication needs, different audiences, and different contexts.That’s how Andrew Stinger, Corporate & Product Marketing Lead at Coda, approaches internal and external messaging.It's not a one-and-done thing, but an ongoing process of feedback, iteration and refinement.In this episode, Andrew shares a...
2022-08-2725 min
Adventures in Messaging#16 | Indy Sen, MatterportMessaging should be like an API inside your company – a living, breathing narrative that any team or region can plug into and get what they need. That’s how messaging becomes a multiplier inside an organization.Indy Sen, VP Product Marketing at Matterport, is full of clever messaging analogies like this one. (You’ll definitely want to borrow a few.)In this episode, Indy shares stories from his time at companies like Salesforce, Google and Mulesoft, including:--- How simple, fresh messaging can come straight from your customer’s mouth.--- How t...
2022-08-2625 min
Adventures in Messaging#15 | Mary Sheehan, AbobeSo much goes into creating new positioning and messaging. You have to decide who you want to be as a company. You have to get alignment across different teams. You have to understand what your customers think.Then you have to find the right words to bring it all together!In this episode Mary Sheehan, Head of Product Marketing at Adobe Ad Cloud, breaks down her process for creating a new messaging strategy, including:-- Surveying internal stakeholders (and creating lovely word clouds).-- Developing a messaging house and positioning s...
2022-08-2515 min
Adventures in Messaging#14 | JD Prater, AWSIt’s one thing to get asked to position and message a small new feature. But what do you do when the CRO asks you to lead the charge on new positioning, messaging and competitive differentiation for the entire company? In your first few months on the job?First, you jump up and down with excitement. (Because this is a product marketer’s dream, right?) Second, you get out there and research (like you’ve never researched before) and bust your ass for weeks on end to get it right.In this epi...
2022-08-2421 min
Adventures in Messaging#13 | Savita Kini, CiscoAt what stage of product development should product marketing be brought in? When should you start creating and testing messaging for a new product?Savita Kini, Director of Product Marketing at Speech A, Cisco, has worked in engineering and marketing at companies of all shapes and sizes.And she believes both sides should begin the product innovation journey together. In this episode, Savita explains why having marketing’s influence from the get go makes for the creation of a better product.
2022-08-2411 min
Adventures in Messaging#12 | Daniel Palay, SignEasyThe best messaging gets into your buyer’s head. It connects the dots between their world and your product.Personas can help you get there. But not if you retrofit them into your own product narrative.In this episode, Daniel Palay, Head of Product Marketing at SignEasy, talks about how your narrative should fit into what your customer is thinking about He discusses infiltrating your buyer’s thoughts (“The Inception Moment”), triggering their sense of ambition or self-preservation, and crafting a narrative that truly matters to them.Great tips on how to have m...
2022-08-2215 min
Adventures in Messaging#11 | Judy AbadWith spells at WhatsApp, Slack, Instagram and Facebook, Judy Abad’s resume reads like an iPhone home screen. 😉She knows what serious demand feels like — the twists, the turns, the thrills — and it’s given her a unique perspective on taking popular products with clearly-defined users to a wider global audience in a short amount of time. In this episode, Judy talks about how to broaden your message to go enterprise and expand into new verticals, regions and audiences. I love how her experience at the biggest names in global tech is still incredibly re...
2022-08-2112 min
Adventures in Messaging#10 | Jeffrey Vocell, IterableEvery product launch has to land. The stakes are high for product marketers and the pressure is real. That’s when you REALLY want messaging research in your corner saying: “We prepared for this. We got this!”Because without understanding exactly how customers are using your product, how it fits into their day, and the true value it offers, your messaging could fall flat. The awesome Jeffrey Vocell, Director of Product Marketing at Iterable, has seen his fair share of launches in 11 years as a PMM. In this episode, he shares his approach on how t...
2022-08-2019 min
Adventures in Messaging#9 | Sarah Din, UnbabelSubjectivity bleeds into a lot of messaging development. “I don’t like this word.”“I think we should say this instead.”“What about ‘accelerate growth’?” Opinions are everywhere. And while they’re valuable, they can also derail the process that leads to GOOD messaging. It’s a challenge that Sarah Din, VP of Product Marketing at Unbabel, knows well. Here, Sarah offers awesome, detailed advice on how to navigate subjectivity and get buy-in by rooting your strategy in research and testing.This and so much more PMM gold in this episode.
2022-08-1916 min
Adventures in Messaging#8 | Jon Rooney, OracleThink of messaging as draft and hypothesis. Something to stress test and poke holes in. Something to iterate and add rigor to.Not something to just fall in love with inside the building. “It's a discipline. It’s not ad hoc. It's not a fire drill. And so if you build it like a machine, you will get the benefits of it.”Jon Rooney is a veteran product marketer in enterprise software (Microsoft, Splunk, New Relic) and the newly minted GVP, Industry Marketing, at Oracle.In this episode, Jon shares the “four gaun...
2022-08-1812 min
Adventures in Messaging#7 | Michael Peach, Tray.ioCreating a cohesive, overarching story for a product with different audiences and use cases can be tough. It’s a challenge that many product marketers face. But there’s always an answer...and it often lies in your customer's mind.In this episode, Michael Peach, Head of Product Marketing at Tray.io, shares an AWESOME anecdote about how listening to a customer brought a moment of epiphany. One that changed his company's whole product marketing strategy, tied their higher-level message together, and helped them attract bigger customers. A must watch for anyone...
2022-08-1819 min
Adventures in Messaging#6 | Diana Smith, Twilio.orgIt’s easy to think you know how to talk to your customer.But are you using the same words they use? Are you highlighting the same problems they discuss? Are you truly empathizing with their situation?The words you use have the power to build up or belittle your customer. To show you understand them or not. To earn their trust or not.That’s why you should always approach messaging from a place of learning.In this episode, Diana Smith, Director of Brand & Product Marketing at Twilio.org t...
2022-08-1717 min
Adventures in Messaging#5 | Steve Feyer, Eightfold.aiIt’s easy to play it safe with messaging and say what everyone else is saying. (LOTS of companies do it.)But safe messaging gets ignored. If you want to grab people’s attention, your messaging needs to go out on a limb and say something different. In this episode, Steve Feyer, Director of Product Marketing at Eightfold.ai, discusses why messaging needs to excite your buyers and make them think. That’s the key to meaningful messaging.Steve inspires marketers to be bold (even a tad controversial!) to help their products...
2022-08-1611 min
Adventures in Messaging#4 | Kristen Ribero, HandshakeThere are many things to learn about messaging: value props, product pillars, proof points, etc.But the secret to great messaging isn’t in a framework. It’s about keeping it real and simple for your customers.In this episode of Adventures In Messaging, Kristen Ribero, Head of Brand & Corporate Marketing at Handshake, gives practical tips on how to create simpler messaging, from avoiding fancy words to tapping into your customer’s language.She also shares why every team – not just the PMMs – should own the company messaging, and some incredible career advice.
2022-08-1512 min
Adventures in Messaging#3 | Ajit Ghuman, NarvarYou’d think a solid ROI calculator could convince people to buy. But most purchases aren’t based on rational facts and figures – they’re based on how your prospect feels. That’s why pathos – evoking emotions in your audience – is a key part of messaging. Your buyer’s emotions drive the discussions and urgency during sales cycles. In this episode of Adventures In Messaging, Ajit Ghuman, Head of Product Marketing at Narvar, talks about the emotional side of messaging and how to strike a chord with your customer, as well as the power of developing...
2022-08-1514 min
Adventures in Messaging#2 | Sarah Lambert, OracleTalking to your customers about their challenges – and diving deep into how they make them feel – is an incredible way to test your messaging.The key is to be subtle about the testing part.In this episode of Adventures In Messaging, Sarah Lambert, Director, HCM Product Marketing at Oracle, shares how user groups can be an amazing resource for messaging feedback. Plus, three other ways to create a solid research mix to inform your new messaging.Sarah also gives amazing advice to up-and-coming PMMs on how to reframe messaging feedback, so it doesn’t feel...
2022-08-1413 min
Adventures in Messaging#1 | Francisco T. Bram, Uber EatsGreat product narratives are never about the product. They're always about the audience.How the product makes them feel. How it makes them act and react. How their lives will be improved, thanks to your solution.These are the real reasons people buy.In this episode of Adventures In Messaging with Francisco M. T. Bram, Head of Global Product Marketing at Uber, he explains how to make your product truly meaningful to your audience.(And it’s definitely NOT about focusing on features, superior technology, and your company’s innovation.) F...
2022-08-1312 minA Quilting Life PodcastOur Quilting Lives: Remembering the Past and Planning for the FutureIn this episode, Sherri and Chelsi look back at the early days of their quilting lives, prior to starting their quilting businesses. They then try to envision what their future quilting lives will hold in-store when they decide to step away from the business side of quilting. For complete show notes, pictures, and links to all of today's featured quilts and fabrics, visit the A Quilting Life Blog: https://www.aquiltinglife.com/a-quilting-life-podcast-episode-53-show-notes/ Emma's Garden (Quilt on the Wall): https://www.etsy.com/shop/SherriQuilts?search_query=emma%27s+gardenSummer Sky (Qu...
2022-04-1148 minA Quilting Life PodcastOur Favorite Quilting Things and Swoon Quilt StoriesIn this episode, Sherri and Chelsi share many of their favorite quilting notions in a special "Favorite Things" episode. They also do a deep dive into the Swoon Quilt pattern by Camille Roskelley of Thimble Blossoms, after receiving multiple questions about the quilt when it was mentioned in episode 50. Sherri shares her story of piecing together the first Swoon quilt, and Chelsi shares her story of hiking her Swoon quilt to the top of a mountain! For complete show notes, pictures, and links to all of today's featured quilts and fabrics, visit the A Quilting Life Blog: htt...
2022-03-2842 minA Quilting Life PodcastOur Newest Fabric Line, EmmaIn this episode, Sherri and Chelsi share their brand new fabric line, Emma. Sherr shares who Emma is and why designing this line was so sentimental to both of them. They then give a preview of each of the new quilts they will be debuting with this line. Paper patterns are available now for pre-order in Sherri and Chelsi's Etsy shops. PDF patterns will also be coming to their shops soon. For complete show notes, pictures, and links to all of today's featured quilts and fabrics, visit the A Quilting Life Blog: https://www.aquiltinglife.com/a-quilting-life-podcast-episode-51...
2022-03-1439 min