Shows
The Gavel and The GabbleThe Divorce Episode with Emma and SusieIt’s finally happening, the brains behind Windsor and Lyme Bay Auctions are on the podcast. Harry and Simon are joined by their wives Emma and Susie to answer your questions and hopefully not air too much dirty laundry. Find out the pros and cons of working with your other half and what Emma and Susie really think of the podcast. CONTACTthegavelandthegabble@gmail.comInstagram @thegavelandthegabbleTwitter @GavelandGabble TikTok @laughingauctioneerwww.windsorauctions.co.ukwww.lymebayauctions.co.uk2024-01-2944 min
Marketing Nuggets97: Flip Reverse: Emma Gets Interviewed on Marketing Tactics For Small BusinessesNo, you haven't tuned into the wrong podcast! I was interviewed for the Beginners SEO Podcast (an awesome asset for anyone wanting to DIY their SEO!) and it turned into quite the discussion on how to make your marketing manageable as a small business. I share my 3 channel approach that I would do as a small business, what channels I would do if I was a service based business, an ecommerce business as well as the pros and cons to some specific channels.Finishing off this longer than usual podcast, I give some creative inspiration to small b...2023-11-1446 min
Beginners SEO PodcastPart 1: Masterclass On Small Business Marketing & SEO By Marketing Expert: Emma Windsor From Marketing NuggetsAsk Me Your SEO Questions!Today I'm joined by Emma Windsor, host of Marketing Nuggets podcast and head of marketing at an international company in the UK to talk all things SEO-related, small business marketing and other marketing channels you might want to consider! This is such a valuable episode for small business owners wanting to learn more about marketing that I've split it up into 2 episodes! The next episode will be out next Thursday! Enjoy :) If you want to listen to Marketing Nuggets you can find it here on Spotify or follow...2023-11-0825 minMarketing Nuggets96: Keep Your Marketing Plan Relevant All Year: How to Maximise Value & Stay OrganisedYou crafted an amazing marketing plan, but don’t let it disappear into the depths of your hard drive. A static plan does your marketing no good. In this episode, I’m sharing over 10 ways I nurture my marketing plan all year to keep it optimized, relevant, and actually helpful. With my simple tips, your plan becomes a living document that guides your marketing, not just words in a spreadsheet.Whether you manage a team or own a small business, this episode will help you make your marketing plan your most valued asset. Learn how I use my p...2023-11-0726 minMarketing Nuggets95: Nail Your Internal Marketing Campaign Pitches: Craft a Clear & Confident PresentationYou've got a stellar marketing campaign, now it's time to pitch it internally. Presenting to leadership can be daunting, but it doesn't have to be!In this episode, I reveal my proven formula for delivering clear, concise, and confident marketing pitches to internal teams. I'm taking you through my overall goals that I need to get out of the session, slide-by-slide recommendations, and finishing up with my best tips I've learnt along the way (even where is best to put your creative slides!)Whether you're presenting to your CMO or the board of directors, you'll...2023-10-3138 minMarketing Nuggets94: The Marketer's Guide to Specialties: Diving into B2B, B2C, Influencers, Organic Social and More...Whether you're just starting your marketing career, in a rut, or just want to understand the pros and cons of working in different marketing specialisms, then this podcast is for you. I'm talking about the most popular areas and things I wish I'd have known. From B2B or B2C, to organic social, PPC, SEO and influencer marketing - before you consider switching areas or going in one direction, listen to this episode as it might just change your mind. Some of these things I didn't discover until working in the fields myself.2023-10-2433 minMarketing Nuggets93: From UK to USA: How I Took My British Marketing Campaign StatesideFollowing on from last week's episode which was an introduction to international marketing, today I'm talking about taking a specific campaign from the UK to the USA. I cover lots of areas - including nuances to know that could halt your campaign before it's even began, the exact channels I changed for the US media and all the things I was thinking about along the way.Whilst this may not work for all your campaigns I give you four different reasons why it might just work for some of them... so it's definitely something to bear in...2023-10-1728 minMarketing Nuggets92: Think Global, Market Local: My Roadmap for International Marketing SuccessExpanding your marketing internationally can be an exciting yet challenging and down right daunting! In this episode, I’m sharing all of my tips and lessons learned from launching marketing campaigns in 10+ countries.You’ll discover how to assess new international markets including looking outward initially using your marketing 101 skills but also looking inward at existing brand assets and what to consider when deciding if these are relevant. I also give you some examples of when this goes wrong form big global brands, and of course some of my stories along the way.By the end...2023-10-1029 minMarketing Nuggets91: Beyond The Day-to-Day: 7 Ways For Marketing Leaders To Work On Growth, Not Just ExecutionIt's easy for marketing leaders to get caught up in the weeds of day-to-day execution. But real growth and impact come when you make time to work on your marketing, not just in it.Join me in this episode where I share 7 ways for marketing leads to shift their focus beyond immediate tasks and short-term wins. You’ll learn what I do, to work on longer-term vision including resourcing (people and budget), campaigns, KPI tracking and more.This episode is for any marketing professional who is ready to transition from task manager to strategic leader. Le...2023-10-0325 minMarketing Nuggets90: Photoshoot Prep Like the Experts: My Production GuideWant to smash your next marketing photoshoot, but unsure where to start? In this episode, I reveal everything you need to prepare, direct, and manage a professional-level photoshoot yourself.You'll learn:All my planning documents from beginning to endWhat art direction documents need creating for the dayEverything you need to consider - location, models and moreMy post-shoot tips - the final steps not to missWhether you're doing product shots, headshots, or lifestyle images, this episode will give you the confidence and knowledge to creative direct likes a pro. I'll show you how to plan...2023-09-2629 minMarketing Nuggets89: Pre-Event Success: How to Nail Invites, Guest Management and MoreEvents are so prevalent in our marketing mixes, but with all of the manual work that goes into not only the event day logistics but also in the event invites and comms - if you don't have processes, a central platform or systems to follow it's easy to forget crucial steps and risk the success of the whole event before it's even begun!In this episode I draw on my experience from years of event planning (as a marketer!) and all the problems I need to overcome to ensure both the guests and the team have everything t...2023-09-1927 minMarketing Nuggets88: Getting Started with GA4: An Introduction to Google's New Analytics PlatformThe time has come where we are all forced to move over to GA4, so let's dive into this topic together...Google Analytics 4 represents a major overhaul of Google's analytics platform, replacing Universal Analytics. In this introductory podcast episode, I talk through the key changes and updates to understand why Google made the switch and how the new platform differs from its predecessor.I walk through some of the most useful new features and capabilities - including attribution modelling, new metrics and more! Finally I finish up with which areas of the new platform I'm...2023-09-1227 minMarketing Nuggets87: Getting Our Marketing Mojo Back: My Top Productivity Tips To Dominate Q4Season 5 is here!!! In this slightly different episode to usual, I'm catching up with you all on what I did (and didn't do!!) over summer, and talking through some of the marketing news I didn't get to chat with you all about. Plus, talking through my top 10+ hacks to feel energized and refocused to go into the final months of 2023. You'll hear how I optimize my mornings, stay on top of tasks, and my #1 product to set me up for the day.By the end of this episode, we'll be ready getting back on track an...2023-09-0527 minMarketing Nuggets86: Season Finale: 2023 marketing check-in: Emerging trends, pro tips, and what I'll be focusing on for the next 6 monthsWow! Season Finale already! I didn't want to talk about just one topic in this final episode of season 4, so it's a pic & mix kind of episode. Covering a little of everything - new marketing trends, where my focus is going to be for the next few months and finishing off with my advice to myself to help grow as a marketer and a little task that we can all do together to keep us focused and ready to smash our marketing for the next 6 months.Season 5 will be coming out the first week of September!2023-06-2724 minMarketing Nuggets85: Exploring AI for the first time in my marketing: A weeklong experiment talking about the hits, misses, and key takeawaysWhen new channels, tactics and trends appear in the media to help us marketers - it can seem overwhelming, distracting and you probably (like me) have a whole heap of scepticism. Well, I felt I couldn't ignore the AI chatter anymore & so I decided to give ChatGPT a go for a week - using it whenever I could for various marketing tasks. I take you through what worked, what didn't and what I'm planning to do in the future to try some more ways to test AI into my marketing strategies. This is a good episode for any AI...2023-06-2027 minMarketing Nuggets84: How to make your business profitable AF with Jo Simpson, Founder of Financial Growth AcademyA topic we've not touched before on Marketing Nuggets but if you're a marketing consultant, freelancer (or even thinking about taking your side hustle to your main hustle 'one day) then this is the episode for you. Jo shares SO many amazing finance nuggets with us, with her best tips about what to do when you're first thinking about making your idea into a (profitable!) business, what myths we shouldn't listen to, the most common problems she hears (and how to tackle them) and SO much more. I was captivated by this whole episode and it was so insightful...2023-06-1345 minMarketing Nuggets83: How I chose marketing channels for a 2023 campaign to increase brand awareness & generate leadsYes, I'm still talking about campaigns! Today, I'm taking you through once I know my audience, campaign goal and resource, how I go about actually choosing what channels get put in. I take you through the four overarching ways I bundle my channels together and then the reasons why and how they get picked. This episode is perfect if you're about to plan a campaign and wondering how to pick the channels or, if you're after some marketing campaign inspiration!Looking for my marketing plan masterclass course?Click here 2023-06-0634 minMarketing Nuggets82: One man band marketing: How to combat the overwhelmToday's episode is for all of you amazing one man band marketers who have to try and figure out how to do 10 channels, the creative, the strategy and the execution all by yourself. This episode starts with the two things you need to consider to get you going, then I go onto the 5 channels I would do if it was me and then finishing up of course with my best pieces of advice. 2023-05-3026 minMarketing Nuggets81: Adding an event into your campaign plan & the special touches to make it unforgettableEvents can be the perfect addition to a campaign channel plan, but it's something that I've avoided for my first two years as a B2B marketer. But, they can be the perfect compliment when executed well. Today I'm taking you behind the scenes of why I decided this was the campaign to add it into, the journey from decision to execution, the special touches, what stresses me out the most and finishing up with my best pieces of advice for you!Looking for the marketing campaign video? Click here 2023-05-1629 minMarketing Nuggets80: Project managing a campaign launch when you don't have a Project ManagerYou'll need a notepad for this episode!!! What happens when you don't have a project manager and you're launching a campaign so you need to switch hats and project manage?! I actually really enjoy this as you seen all of the elements of your strategy come to life and become and integral part of the launch. But how to ensure you have everything covered? Today I'm sharing my 8 different documents I create (and what's in them) to ensure I have everything organised - not only for me but for my entire team, too. Enjoy!!Looking for my...2023-05-0929 minMarketing Nuggets79: Unlikely situations I've found myself in as part of my marketing day jobIt's a running joke between marketing peers that no one knows what marketing teams do except for make a couple of Tik Toks and send a couple of emails... But whilst we all know what we do, this episode is covering real life moments I've found myself in over the years that have been part of my marketing day job - some good, some bad and some stressful! Either way, they've helped me grow to become a better marketer whether in that moment or for the next campaign. So sit back and listen to a fun story time episode...2023-05-0226 minMarketing Nuggets78: Ruling social with the Head of Content for Europes’ #1 Podcast…In the final guest episode for April, I have Grace Andrews joining me to talk all things social, content, personal branding and more...Grace is the Head of Content for Stephen Bartlett & for the #1 podcast in Europe - The Diary of a CEO. She manages and sources content, curates collaborations with high profile brands across a huge 8 social platforms and that's just for starters.In this candid interview Grace shares so many pieces of advice from how to get started in a career in social media, how she juggles content across so many platforms, her fa...2023-04-2550 minMarketing Nuggets77: Campaigns & Communities; with Because of Marketing Founder, Rachael HigginsRachael is the founder of campaign inspiration powerhouse brand ‘Because of Marketing’ that has fast risen in the ranks over the last few years, gaining over 150k followers since starting it in 2020!!! Her platform has become a staple in marketing professionals bookmarks to check out the most relevant campaigns all in once place. This episode is broken down into three sections - getting to know Rachael and how she grew her community so quickly, what her FAVOURITE campaign to date has been, and of course - finishing up with her best advice nuggets of everything she wish she'd have known...2023-04-1837 minMarketing Nuggets76: SEO bitesize definitions & advice to level up your knowledge (part 2)We're back for part 2 with Phoebe, the founder of The Plan Success - an SEO business designed to help teach small businesses how to unlock the power of organic traffic on their website. Plus, she is in the top 1% of SEO experts on upwork! In this episode I quiz Phoebe on some on the most common SEO words to help us learn them quickly - including slugs, meta descriptions, core web vitals, 301 redirects and more.This episode is full of nuggets to help you understand one one of the most 'taboo' marketing channels out there...2023-04-1119 minMarketing Nuggets75: SEO nuggets we all need to know from an expert (part one)April is the month of guest's on the Marketing Nuggets podcast. And we are kicking things off with Phoebe, the founder of The Plan Success - an SEO business designed to help teach small businesses how to unlock the power of organic traffic on their website. Plus, she is in the top 1% of SEO experts on upwork! In the first episode of two she helps us debunk SEO myths & I get her help on some of the most asked questions - like do all businesses need SEO? What actually falls under SEO? And what we can say to...2023-04-0428 minMarketing Nuggets74: Leading a team: Create the ideal 1-1s for your team to thriveOkay sooo you're managing a team now (or maybe just one person) and as the saying goes (from TikTok!!) you don't quit bad jobs, you quit bad managers. I firmly believe the pastoral side of being a manager is fundamental to the success of not only the inidvudal within your team but also the overall success of the team. So, in today's episode I break down the 5 areas I cover in every single 1-1 to help you create the best forum, safe space and use of eachother's time to thrive. Plus, I finish with some nuggets I've learnt along...2023-03-2828 minMarketing Nuggets73: 10 steps when teaching your team new marketing tacticsSo, once you’ve learnt how to do something in marketing… how do you teach your team?! It's one of the key areas to becoming a successful Marketing Lead because the more you can level up individual team members, the more your team's success and results will follow. But how to go about it? Here are my 10 steps I follow every time, whether I'm teaching someone a brand new tactic, channel or area. Enjoy!2023-03-2120 minMarketing Nuggets72: A day in the life as a B2B marketing leadComplimenting episode #12 where I take you through my day in the life as a marketing lead - But this time I'm a B2B marketer! So i'm doing a new episode to take you through a typical day, and the changes from when I was a B2C lead. The perfect episode if you might consider going B2B at any point in your career. No need for a notepad and pen for this episode!Looking for my marketing plan masterclass?Link: https://marketing-nuggets-school.teachable.com/2023-03-1416 minMarketing Nuggets71: Exhibitions: My secret tips when there's no playbook to followFollowing on from episode 70, this is a whole episode dedicated to trade shows and exhibitions. I'm taking you behind the scenes to when I used to be responsible for 25 events each year - for both B2B and B2C and everything that I figured out along the way. One things for sure, I didn't have a playbook to follow, so this episode is for anyone who find themselves in a similar situation! Enjoy!!Looking for my marketing plan masterclass course?Link: https://marketing-nuggets-school.teachable.com/2023-03-0724 minMarketing Nuggets70: Your cheat sheet to learn trade marketingThis is a more niche area of marketing and is essentially how marketing supports product based businesses with marketing tactics when the product is with wholesalers, retailers or distributors. And contrary to popular definitions it's much more than trade shows and promo help!! This is a good episode to help expand your knowledge into a different kind of marketing, even if you don't think it's something you're going to do - I didn't think I would either!!Looking for my marketing plan masterclass course? Link: https://marketing-nuggets-school.teachable.com/2023-02-2828 minMarketing Nuggets69: How to market to a target audience that's not like youIt's no secret, if you're marketing to an audience that are similar to you in demographics and psychographics then it's so much easier to come up with concepts, content and campaigns. But, I've actually spent more of my career, marketing to people that are different to me and so along the way I've found 9 pieces of advice that help me to ensure I can create successful results, no matter who the 'hero' of my marketing is. I recommend going back and listening to Episode 7: 'Don't be a lazy marketer! Here's what you need to know ab...2023-02-2118 minMarketing Nuggets68: The 4 core elements to create a successful campaignStarting off where episode 66 finished, I'm now getting more into the 'how to' create campaigns that work. Today, i'm taking you through the 4 core elements - from planning, preparing, executing to analytics. I've finessed my system over the years, after leanings from over 50 campaigns. Grab your notebook and pen for this one - no gate keeping here! 2023-02-1425 minMarketing Nuggets67: Reviewing the 2023 Super Bowl ads so you don't have toTaking you through 8 different category winners based on my review of this year's ads... enjoy this bonus episode!!!The Marketing Nuggets Award categories...1. The funny & authentic one2. The classic one3. The pop culture one4. The car one5. The B2B one6. The ad that wasn't an ad7. The interception 8. The WINNER2023-02-1319 minMarketing Nuggets66: What do people mean when they say "campaigns"?! Real life examples..."Campaigns" is such a marketing buzzword BUT they are also my most favourite marketing milestones during the year. So, in this first episode in a two part series, I'm taking you through what a campaign can be, with seven different examples , to help inspire you for your next campaign. Oh, and also to know what the heck people mean when they say campaigns!!Looking for my marketing plan masterclass course? Link: https://marketing-nuggets-school.teachable.com/2023-02-0729 minMarketing Nuggets65: Season Finale! 2022 marketing lessons and nuggets to take into 2023A season finale and my 2022 wrap up in one! I take you through over 15 pieces of advise, lessons, and things that I will be taking into my 2023 marketing activities. Some things I learnt this year for the first time, but others are things I remembered are crucial for success (like making sure your landing pages on point!) so take this episode as more of a diary entry, with some nuggets to help you on what's important to remember as you're navigating 2023 marketing plans. THANK YOU FOR LISTENING TO SEASON 3 OF MARKETING NUGGETS!! I'll be back in the new year w...2022-12-1323 minMarketing Nuggets64: 10 different marketing channels: Quick fire pros & consNo time for just one channel today! I'm covering 10 of my most used channels and giving you things to note, and my personal pros and cons for each. This is a helpful episode if you're deciding what channels you might want to include in next years plans. I cover everything from webinars, to PPC, to influencers and all the channels in between. You'll need a pen and paper for this one!*caveat when I talk about top 10 at the beginning I mean top 10%!! I will update this error this week 2022-12-0641 minMarketing Nuggets63: The exact steps I take to create my 2023 Marketing PlanMarketing plans are the backbone of marketing teams, but also the most popular episodes! So, I'm finishing out November sharing every single step I take to creating my 2023 marketing strategy. Covering everything, from the best way I've found to get analysis, to the in-between steps to finishing with a shiny new strategy ready to go. This episode you'll need a notepad for!2022-11-2923 minMarketing Nuggets62: The making of this podcast & what I should be doing to amplify Marketing NuggetsBehind the scenes time! This podcast is split into four chunks - firstly starting with how and why I decided this was the platform for me, then going into the details of how I set this up, including the exact mic and softwares that I use. Then moving into the planning and execution of episodes and each step I take from ideation to publication. Finally, I talk candidly about what I should be doing to amplify it more and hope to do so going into 2023. 2022-11-2221 minMarketing Nuggets61: How a 32 American football hat wall made me pivot into event marketingStorytime! This week's episode is about a small but significant opportunity that led me to go away from more of the trading/ecomm side of marketing and lean more towards events, project management and wanting to be more creative in campaigns. If you're wondering what part of marketing you'll enjoy the most - my biggest piece of advice is to dabble and try them! This seems like such a small opportunity, but for me it shaped a big direction shift in my career. So sit back, get your snacks and enjoy this episode.2022-11-1518 minMarketing Nuggets60: How to spend 20 minutes a week in Google Analytics to get the most value information you need!The overwhelm is REAL in google analytics. There are so many tabs, options and numbers that it's very tempting to ignore all together. But you need to know, what channels are working, where your traffic is coming from, how long they are spending on site and if the eyeballs are even quality or not. Here are my quick nuggets for 20 minutes a week in google analytics that help to inform & direct my future plans and give me peace of mind that things are working - and if they're not, to find the red flags!2022-11-0819 minMarketing Nuggets59: Marketing resource: DIY-ing it VS agency VS freelancer VS hiring a new team memberMarketing resource is such a difficult one to navigate as a marketing lead. You could be responsible for over 15 different disciplines and they all have their own characteristics. So, where to even start with what to keep internal and what/when and even HOW to look for that external help. In this week's episode, I chat through all 4 routes: why I would use that route, what marketing channels I would put where and how I even go about finding said route once I've chosen it. 2022-11-0121 minMarketing Nuggets58: Top 10 things to include in your creative briefs to keep the design team happyWhen you need creative assets, it's your role to brief this to the design team as succinctly and as organised as possible. Learning from my mistakes on what not to do, these 10 nuggets are compiled from what I WISH I'd known straight away. One thing's for sure, they didn't cover this in ANY of my marketing qualifications. Happy design team = happy life (and incredible campaigns!) so listen up!2022-10-2519 minMarketing Nuggets57: Public Relations: The 3 different ways you can add press into your mix no matter your budgetIn today's episode we're talking media and press. There is a perception that you can only have this as a tactic in your marketing mix if you have enough budget to hire an agency. But, in today's episode I not only talk you through the different kinds of communications you might want to add into your marketing mix but also the three different ways you can make this happen - no matter if your budget is £10k+ each month or absolutely £0. Plus, of course I add in some nuggets I wish I'd known along the way too.2022-10-1833 minMarketing Nuggets56: Marketing Acronym Cheat Sheet: Wtf do they all mean and which ones are useful?Is marketing jargon a thing? One of things that made me feel super out of my depth was my peers discussing marketing and using all kinds of acronyms that I didn't have a scooby do what they meant - and it made me feel like I was even less qualified than I was. Fear not, I am running you through over 20 of the most common ones today - and I let you know what I use in everyday marketing speak and what I save for reports/presentations. Plus, of course some marketing nuggets along the way!2022-10-1124 minMarketing Nuggets55: Behind the scenes: Creating a Times Square BillboardToday I'm taking you behind the scenes. Firstly, on when to even consider adding a billboard into your marketing mix - it's absolutely not every time. Then moving onto how to go about it, was questions to ask and what research to do. I finish off this episode taking you behind the scenes on the creation of my first ever Times Square billboard and ending with my absolute biggest top tip that most people forget about!If you want to see the pictures of what it looked like: https://www.linkedin.com/feed/update/urn:li:activity:6975451362994049025/2022-10-0433 minMarketing Nuggets54: Fangirling! A seamless D2C ecommerce experienceToday's episode is split into two. First I chat through some of the ongoing issues I had when I worked in Ecommerce - from cost per acquisition, to social funnels to site speed and more. Then, I had a recent experience as a consumer where from start to finish it was like they solved every single problem in one website. Not to mention, the marketing attribution journey they took me on - absolute gold standard! This is in no way sponsored or affiliated with them - I am just a marketing gal appreciating their work!2022-09-2727 minMarketing Nuggets53: Real life how marketing intertwines with customer experienceIn today's bonus episode, I talk you through a real-life example of how my marketing plan had to mesh perfectly with customer experience to achieve the marketing problem statement of increased ticket revenue. Plus, I share a memory of how one of my best memories in marketing, quickly took a turn to be one of the worst, within a matter of seconds!2022-09-2020 minMarketing Nuggets52: Sharing some of my worst career memoriesOkay it's only fair after last week to maintain the equilibrium and share some of my worst days in marketing. I start off going through my most common mess-ups and then the second half is sharing some real-life stories. Plus, I finish with the worst one of all. I recommend a chocolate milkshake and some fries as the snacks to listen to this episode with!2022-09-1325 min