Shows
Mind the Model: The Modern Marketer's Guide to AIMind the Model: Episode 010: Kiri MastersHosts: Nathan Guerra & Emmalee CrellinGuest: Kiri Masters (Retail Media Breakfast)Retail media is booming, but are AI shopping bots about to disrupt the entire ecosystem? We brought in the big guns. Kiri Masters is the host of Retail Media Breakfast Club, a daily podcast and newsletter that provides sharp, actionable insights into the fast-evolving retail media landscape. Informed by a decade in the industry, she built the award winning agency Bobsled Marketing before its acquisition in 2022. She writes regular columns for Forbes, The Drum, and WARC, and has been named a Top Retail Expert...
2026-02-2440 min
Mind the Model: The Modern Marketer's Guide to AIMind the Model: Episode 009: Martin BertilssonSeason 2, Episode2Hosts: Nathan Guerra & Emmalee CrellinGuest: Martin Bertilsson (Founder of AIMSOO)Is the AI bubble about to burst? Maybe, but it’s not 1999 all over again. In this episode, Nathan and Emmalee sit down with Martin, ex-Google veteran turned AI founder..From the "devastation" of traditional creative work to the rise of the "AI Butler" who gatekeeps your customers, Martin lays out a future where Generative Engine Optimization (GEO) eats SEO for breakfast. If you aren't optimizing your data for the machines, you’re basically invisible.The Meat...
2026-02-0937 min
Mind the Model: The Modern Marketer's Guide to AIMind the Model: Episode 008: Adam GoodmanMind the Model is back, after our Australian Summer break.This week we’re talking to Adam Goodman. Adam is the Director of AI in Advertising APAC for Microsoft Advertising, where he is responsible for helping launch new and future advertising experiences.We caught up with Adam right before Christmas and had a wide ranging discussion.If you’re after his prompting secret sauce it’s: Context, Outcome, ToneGet in touch with Adam here:https://www.linkedin.com/in/angoodman/More info about Microso...
2026-01-2644 min
Mind the Model: The Modern Marketer's Guide to AIMind the Model: Episode 007: Natalia Talkowska📚 Resources & Links from this EpisodeBook Natalia recommended The Creative Act: A Way of Being by Rick Rubin Amazon AU: https://www.amazon.com.au/Creative-Act-Way-Being/dp/1838858660Follow Natalia & the Creative Brain Club Creative Brain Club on Substack: https://creativebrainclub.substack.com/Connect with Natalia Email: hello@natalkadesign.com Website: https://www.natalkadesign.com/ LinkedIn: https://www.linkedin.com/in/nataliatalkowska/🎧 Enjoying Mind the Model?If you liked this episode, follow, rate, and share Mind the Model with your fellow AI-curious friends — it really helps us...
2025-12-0347 min
Mind the Model: The Modern Marketer's Guide to AIMind the Model: Episode 006: Gai Le RoyShow NotesSir Martin Sorrell on the future of advertising with AIInsightful commentary on how artificial intelligence is reshaping creative work, media efficiency, and the structure of modern agencies. Read more: https://www.mediaweek.com.au/sxsw-sydney-five-ways-ai-is-redefining-advertising-according-to-sir-martin-sorrell/IAB AustraliaA valuable source of industry standards, research, and learning materials for advertising and digital media professionals.Explore their work: https://iabaustralia.com.au/ Access the AI resource guide curated by the AI Working Group: https://iabaustralia.com.au/resource/ai-unlocked-a-resources-learning-guide-for-the-ad-industry/🎧 Enjoying the show?If you liked thi...
2025-11-1745 min
Mind the Model: The Modern Marketer's Guide to AIMind the Model: Episode 005: SXSW Recap (Extra)In this special episode, Nate and Em talk all things SXSW Sydney - no guests, just their POV on the event and what they learned about AI.Special mentions:Ethan Mollick blog post: An Opinionated Guide to Using AI Right Now: https://www.oneusefulthing.org/p/an-opinionated-guide-to-using-aiEthan Mollick’s Book is called: Co-Intelligence: Living and Working with AIYou can find him on X @ https://x.com/emollickHis substack is great: https://www.oneusefulthing.org/Note: Open AI have since changed their corporate structure, converting its ma...
2025-11-0434 min
Mind the Model: The Modern Marketer's Guide to AIMind the Model: Episode 004: Paul BlackburnThis week we're featuring our first live episode recorded live at SXSW Sydney in collaboration with Paul Blackburn, Chief Growth Officer at Vudoo, and one of the co-hosts of Commerce Media Matters.Be sure to check out… Their podcast: https://vudoo.com/commerce-media-matters-podcast/ Paul’s LinkedIn: https://www.linkedin.com/in/paulblackburn/
2025-10-2740 min
Mind the Model: The Modern Marketer's Guide to AIMind the Model: Episode 003: Louise CumminsLouise Cummins is an award-winning marketing and digital transformation leader. She ranked in Australia’s Top 50 CMOs. She’s the founder of the Australian Centre for AI in Marketing as well as the founder of AI-Ready Consulting, helping organisations adopt AI with intelligence, ethics, and humanity.She’s held senior leadership roles at World Vision, H&R Block, and Align Technology. She’s also a published author, keynote speaker, and a passionate advocate for resilience and reinvention.Australian Centre for AI in Marketing: https://www.acam.ai/
2025-10-1339 min
Mind the Model: The Modern Marketer's Guide to AIMind the Model: Episode 002: Kate RussellRegister for tickets to see Mind the Model live at SXSW at Clear Hayes House on Thursday 16 Oct from 12:30-1:30pm. Get tickets at www.clearhayes.com/clearhayeshouseGet in touch with us at mindthemodelpod@gmail.com - we’re always interested to hear your thoughts, recommendations for guests or complaints about Nathan’s microphoneOUR GUEST:https://www.linkedin.com/in/katealexandrarussell/Kate Russell is a dynamic leader with over 18 years of experience across Brand Marketing, Communications, Community, Wholesale and People. She has worked with global and Australian brands including lululemon, Manni...
2025-09-2936 min
Mind the Model: The Modern Marketer's Guide to AIEpisode 001 - Kellyn CoetzeeWelcome to the very first episode of Mind the Model: The Modern Marketer's Guide to AI! Your hosts, Emmalee Crellin and Nathan Guerra, kick off their journey into the AI rabbit hole by sitting down with none other than Kellyn Coetzee, Head of Digital at Zenith Australia and a leading voice in applied AI.This episode is packed with practical tips, ethical considerations, and a visionary look at the future of marketing with AI.Get ready to revolutionize your approach to AI as Kellyn shares her expert insights on:• Navigating the "AI Black Ho...
2025-09-1538 min