Shows
Family Law Growth PodcastFrom a Laptop & 17 Clients to $2.5M: Building Tampa's Fastest Growing Divorce FirmIn this episode, Elliot sits down with Attorney Robert Angstadt, managing partner at TampaDivorce.com, who grew his firm from a laptop, 17 clients, and $7,000 in the bank to a five-attorney operation on track to hit $2.5 million this year. Rob shares how he built his referral pipeline from scratch, why he still does free consultations, what his intake-to-close process looks like, and how he balances being in production with running the business — all while protecting family time. If you're an attorney trying to scale without losing your mind, this one's for you.
2026-02-2442 minFamily Law Growth PodcastBuilding a Family Law Firm to $20M Step-By-StepIn this episode, Empirical360 co-founders Elliot and Erik break down the tale of four law firms — what marketing and sales should look like at every stage of growth from zero to $1M, $1M to $5M, $5M to $10M, and beyond.They cover what to prioritize and what to avoid at each level, from running LSA as a solo to building a full sales team, hiring strategies, and the common mistakes that keep firms stuck.Whether you're trying to cross seven figures or pushing toward eight, this one lays out the roadmap.
2026-02-131h 02Family Law Growth PodcastFrom Abuse Survivor to $6.5M Firm OwnerHeather O'Connor went from surviving an abusive marriage to building a $6.5M high-conflict family law firm with 12 attorneys. In this episode, she shares how her personal story became her brand, why non-attorney salespeople protect her team, and the one bad hire that almost derailed everything. Plus, the exact moment she knew she had to choose between being a litigator and being a CEO.
2026-01-2750 minFamily Law Growth PodcastBrutal Truths That Are Holding Family Law Firms BackEmpirical360 co-founders, Elliot and Erik hold nothing back in this Fun with Founders segment. They break down why copying personal injury intake systems is killing your conversions, how borrowed KPIs from coaching groups can grow you out of business, and whether chasing high-net-worth clients is actually the right play for your firm. Plus—the toxic "screening culture" that's silently repelling the clients you want.
2026-01-1333 minFamily Law Growth PodcastHow Family Law Firms Can Use Non-Attorney Sales PeopleCan a non-attorney really close a $10,000 family law retainer—without the client ever speaking to a lawyer first?Allyson Swanson does it every day.In this episode, the Client Acquisition Manager at Hembree Bell Law breaks down exactly how her team—with backgrounds in beauty sales, hot tubs, tech, and teaching—consistently closes family law clients without any legal experience.Allyson walks through her entire case evaluation process, including:The three-option close that gets buy-in before price comes upHow to handle legal questions without giving legal adviceRed flags that signal a bad-fit client...
2025-12-2341 minFamily Law Growth PodcastThe Benchmark Episode: A Reality Check for Your Family Law FirmMost family law firms operate without ever knowing whether their marketing and sales efforts are actually working. In this episode of the Family Law Growth Podcast, Elliot and Erik break down the Family Law Sales & Marketing Industry Benchmark Report and explain why benchmarks are the difference between scaling confidently and burning money in the dark.Listen on Apple Podcasts, Spotify, and YouTube.Get your FREE copy of The Family Law Sales & Marketing Industry Benchmark report: https://marketing.empirical360.com/family-law-sales-marketing-benchmark-report
2025-12-1016 minFamily Law Growth PodcastStop Being the Bottleneck: How to Breakthrough Your Revenue CeilingHannah Hembree Bell shares the unfiltered truth about growing Hembree Bell Law Firm from a $10,000 loan to a 50-person team. Learn how she hired non-attorney salespeople, transitioned out of practicing law despite her name being on the door, and broke through the revenue plateau that traps most family law firms. If you're struggling to break through your revenue ceiling and delegate, Hannah's "who not how" approach and fail-forward mentality will show you the way out.
2025-11-2559 minFamily Law Growth PodcastSecret Shopping Family Law Firms: Why Your Intake Is Killing Your GrowthEmpirical360 founders, Elliot and Erik secretly call family law firms to expose how broken intake processes are costing firms millions. Through live calls, they reveal the shocking mistakes firms make in the first 60 seconds—dropping scary prices, missing empathy cues, and failing to book appointments 90% of the time.The eye-opening stat: prospects spend just 43 seconds on your website but over 6 minutes on intake calls. Yet most firms are completely dropping the ball at this critical touchpoint.Listen to real examples of what NOT to do, then hear the right way to handle intake calls. Fixing th...
2025-11-1120 minFamily Law Growth PodcastZero to $20M in 4.5 Years: The Family Law Firm BlueprintMark Reel built Inc.'s fastest-growing law firm in America in just 4.5 years—from his one-bedroom apartment to a $20M run rate with 85 employees.In this episode, Mark shares his unfiltered playbook: the 18-month grind of working every single day without a break, his counterintuitive hiring strategy, and why he pays non-attorneys $120K+ to close cases using an intake system that converts at 80-85%.He also reveals his biggest failures—like burning $30K on marketing that generated just 2 leads—and the exact tactics he used to break through the "messy middle" that keeps most firms stuck...
2025-10-2854 minFamily Law Growth PodcastSystems & Sales for Family Law Success with Angela JonesIn this insightful episode, Angela Jones, founder of Brighter Day Law, shares her journey scaling not one, but two successful family law firms across Colorado and Tennessee. Angela dives deep into the challenges and strategies behind managing multiple locations, creating tailored growth and marketing plans, and building a client-centered referral system grounded in exceptional service and intentional feedback.Learn how Angela uses systems, training, and a unique sales process focused on client-fit—not just closing—to attract the right cases and foster raving fans.Whether you’re breaking the million-dollar mark or looking to scale with i...
2025-08-2651 minFamily Law Growth PodcastScaling to Eight Figures With Bob Tharp of Meriwether & TharpIn this episode of the Family Law Growth Podcast, Bob Tharp, co-founder of Meriwether & Tharp—a family law firm in Georgia with over 20 years of experience and multiple locations—shares candid insights on building and scaling a successful family law practice. From overcoming early struggles and mastering SEO-driven marketing to cultivating a strong referral network and developing a winning intake and sales process, Bob dives deep into practical tactics that have fueled consistent eight-figure revenue growth. Whether you’re stuck at the referral plateau or ready to take your practice statewide, Bob’s advice will inspire you to think bigger a...
2025-07-2949 minFamily Law Growth PodcastFrom Solo to Multi 7-FiguresIn this first-ever episode, we sit down with Christy A. Zlatkus, CEO and founding attorney of Z Family Law—a powerhouse family law and estate planning firm in the D.C. area. Christy shares how she went from a one-woman operation to running a multimillion-dollar law firm with over 20 team members and a brand that's instantly recognizable. We get into the real stuff: how she gets consistent referrals without asking, why her firm’s "client care" approach makes them unforgettable, the mindset shift that finally got her out of legal production, and the key hires that helped her scale. If y...
2025-06-2449 min
Partnerships For ProfitHelping Law Firms Achieve Remarkable Growth | Episode #31 with Elliot AliceaWe’re thrilled to welcome Elliot Alicea, co-founder of Empirical360, a leading legal marketing agency helping law firms across the nation achieve remarkable growth. With over $40 million in managed advertising spend and co-author of Calculable, Elliot is a dynamic entrepreneur and marketing expert. Let’s dive into his inspiring journey and insights
2025-04-0727 min
Your Practice MasteredThe Secret to Boost Law Firm Profits with Data-Driven Marketing | YPM PodcastIn this episode of Your Practice Mastered Podcast, join Elliot from Empirical360 as we dive into the often-overlooked areas of lead management and marketing efficiencies that can skyrocket law firm profitability. Discover why "more leads" might not be the answer and how focusing on conversion rates and profitable marketing strategies can transform your practice. Elliot shares insights on leveraging data and the importance of a non-attorney sales force in closing more cases. Tune in to unearth the secrets to maximizing your firm's potential through strategic marketing and sales approaches.Our channel offers e...
2024-04-2634 min
Legal Talk Network - Law News and Legal TopicsCommunity Table: How To Measure Your Hiring, Avoid The Bull$#!*.In this episode’s discussions around the Community Table:
We start with an attorney who wants to balance hiring and firm growth. What happens when you hire “too much” team for the work or have “too much work” for the team? It’s a delicate dance. Start with a business plan and control the one thing you can, the number of cases you accept. It’s OK to say no to a new potential client. (Plus, find out what Christopher calls a “bull$#!* plan”).
What happens when you haven’t explored new ways to market and you fall behind? No use crying...
2024-03-1233 min
Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community TableCommunity Table: How To Measure Your Hiring, Avoid The Bull$#!*.In this episode’s discussions around the Community Table:
We start with an attorney who wants to balance hiring and firm growth. What happens when you hire “too much” team for the work or have “too much work” for the team? It’s a delicate dance. Start with a business plan and control the one thing you can, the number of cases you accept. It’s OK to say no to a new potential client. (Plus, find out what Christopher calls a “bull$#!* plan”).
What happens when you haven’t explored new ways to market and you fall behind? No use crying...
2024-03-1233 min
Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community TableMarketing Is Metrics: The Cost of New Business AcquisitionToday's guests, Erik and Elliot, will be joining Christopher on our upcoming Community Table live Q&A on February 16, 2023 to discuss all things marketing. Sign up here (it's free) to join us so you can get your questions answered!-----Acquisition, from cold lead to paying client, is the important stuff. Marketing is one of three pillars of a successful firm: finding and signing new clients. Guests Erik and Elliot Alicea, co-founders of Empirical360 legal marketing, have a passionate focus on law firm marketing built on ROI, return on investment. Get real bang for your ma...
2023-02-1339 min