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Endpoint - Wayfinding Xchange Podcast
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Wayfinding Xchange Podcast
Designing the next era of navigation - Phil Rae, Living Map
Digital navigation is evolving rapidly. Interfaces are becoming more familiar, user expectations are shifting and guidance is moving towards systems that feel more seamless and less visible. Yet the core challenge remains the same: people still need to understand where they are before they can decide where they want to go. In this episode of the Wayfinding Xchange Podcast, Alison Richings speaks with Phil Rae, Chief Product and Technology Officer at Living Map, about how human behaviour shapes navigation, what happens as guidance becomes more ambient and less screen-based, and why maps will not disappear, even as...
2026-03-24
58 min
Wayfinding Xchange Podcast
How stadium architecture and wayfinding shapes the fan experience - Jon-Scott Kohli, BDP Pattern
In this episode of the Wayfinding Xchange Podcast, we speak with Jon-Scott Kohli of BDP Pattern about Everton's new waterfront stadium and the role architecture plays in creating an intuitive street-to-seat journey. The conversation explores stadium wayfinding, heritage-led design, fan experience, movement planning and how architecture and information design work together in high-pressure event environments. For architects, venue operators and designers, this is a valuable look at how major sports environments can feel intuitive, memorable and operationally robust. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built e...
2025-10-21
1h 04
Wayfinding Xchange Podcast
Why brand strategy should come before the build - San San Chan, Latitude
In this episode of the Wayfinding Xchange Podcast, we speak with San San Chan, Managing Director at Latitude, about the role of branding in shaping places before they are built. They discuss identity, storytelling, emotional connection and how brand thinking can inform the built environment from the outset rather than being applied at the end. The episode looks at how stronger brand foundations can lead to more meaningful, coherent visitor experience. For developers, architects and designers, it is a compelling argument for bringing brand into the conversation earlier. Follow the Wayfinding Xchange Podcast f...
2025-07-30
46 min
Wayfinding Xchange Podcast
Inclusive design, co-creation and better wayfinding in the built environment - Lucy Smith, HTA Design
In this episode of the Wayfinding Xchange Podcast, Lucy Smith of HTA Design discusses how inclusive design and community engagement can shape more welcoming, legible places. The conversation covers estate regeneration, co-creation, place-based storytelling and the relationship between design decisions and everyday lived experience. It is a strong reminder that wayfinding is not only about movement, but about belonging, participation and trust. This episode is for anyone interested in creating places that work better, for more people. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. Y...
2025-06-12
33 min
Wayfinding Xchange Podcast
How sustainable design can respond to climate challenges in the built environment - Sean Lockie, Arup
In this episode of the Wayfinding Xchange Podcast, we speak with Sean Lockie, Director and UKIMEA Decarbonisation Leader at Arup, about decarbonisation, climate resilience and the wider sustainability agenda shaping the built environment. They discuss how sustainability is influencing design thinking across disciplines, from governance to finance to material choices, policy and long-term resilience. It is a broad and timely conversation about how design can support a more responsible future. For those working across architecture, infrastructure, estates and placemaking, this episode offers a wider view of sustainability beyond compliance alone. Follow the Wayfinding X...
2025-02-20
39 min
Wayfinding Xchange Podcast
What Scandinavian design can teach us about better wayfinding - Michaela Pihl Olsen, Urgent Agency
In this episode of the Wayfinding Xchange Podcast, Michaela Pihl Olsen of Urgent Agency shares her perspective on Scandinavian design and its influence on wayfinding, branding and communication. The discussion explores regional approaches to navigation, the growth of strategic wayfinding in Copenhagen, and the balance between clarity, simplicity and identity in the built environment. This episode is for anyone interested in international best practice, design culture and the evolution of wayfinding as a discipline. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also...
2025-01-30
47 min
Wayfinding Xchange Podcast
Creating world-class visitor experiences in museums - Lizzy Whirrity, Imperial War Museums
In this episode of the Wayfinding Xchange Podcast, we speak with Lizzie Whirrity, Head of Visitor Experience at Imperial War Museums, about what it takes to deliver a best in class museum experience. They discuss visitor needs, operational realities, emotional journeys and the importance of clarity and consistency in cultural environments. It's a conversation that highlights how visitor experience is shapen by far more than exhibitions alone. For museum and cultural institution leaders and experience designers, this episode offers valuable thinking on how people engage with complex public institutions. Follow the Wayfinding Xchange Pod...
2024-12-12
42 min
Wayfinding Xchange Podcast
Can mycelium transform sustainable signage? - Ryan Little, Funguy Design
In this episode of the Wayfinding Xchange Podcast, we speak with Ryan Little, Founder of Funguy Design, about the potential of mycelium as a material for sustainable signage and architectural applications. They explore innovation in materials, circular design thinking and whether lower-impact alternatives can become viable at scale in the built environment. It's a fascinating conversation at the intersection of sustainability, fabrication and design experimentation. For designers, architects and anyone with an interest in sustainable materials, this episode opens up a new material conversation. Follow the Wayfinding Xchange Podcast for more conversations on way...
2024-10-16
30 min
Wayfinding Xchange Podcast
How experiential design connects people, place and wellbeing - Cybelle Jones, SEGD
In this episode of the Wayfinding Xchange Podcast, Cybelle Jones, CEO of SEGD, discusses how experiential design can shape more meaningful relationships between people and the environments around them. The conversation looks at connection, identity and the role design plays in supporting human wellbeing. It broadens the discussion beyond signage to the wider experience of navigating and understanding place. For anyone working in wayfinding, placemaking or experience design, this episode offers a strong articulation of why this field matters. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the b...
2024-10-03
33 min
Wayfinding Xchange Podcast
Landscape architecture and wayfinding: designing better outdoor spaces - Scott Carroll, LDA Design
In this episode of the Wayfinding Xchange Podcast, Scott Carroll, Director at LDA Design, explores the relationship between landscape architecture and wayfinding. This discussion explores movement through outdoor environments, how landscape can support orientation, and the importance of integrating navigation thinking into wider public realm design. It is a useful reminder that wayfinding starts long before a sign is needed. For urban designers, landscape architects, and public realm teams, this episode shows how legibility can be built into the fabric of a space. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, exp...
2024-08-28
33 min
Wayfinding Xchange Podcast
Welcome to the Wayfinding Xchange Podcast: design, wayfinding and the built environment
Welcome to the Wayfinding Xchange Podcast, where we explore the ideas, people and projects shaping wayfinding and the built environment. Through conversations with designers, technologists and industry leaders, we uncover how navigation, experience and design come together to influence how people understand and move through space. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment.
2024-07-23
01 min
Wayfinding Xchange Podcast
How interior design shapes visitor experience and movement - Ocean Liu, HOK
In this episode of the Wayfinding Xchange Podcast, Ocean Liu, Senior Associate and Senior Project Interior Designer at HOK, discusses the role of interior design in shaping the visitor experience and influencing how people move through space. The conversation explores collaboration, atmosphere, materiality and how interior environments can support intuitive understanding, comfort and engagement. It is particularly relevant where architecture, interiors and wayfinding overlap. For interior designers, hospitality teams and anyone creating experiential environments, this episode offers practical and creative insight. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design a...
2024-07-23
26 min
Wayfinding Xchange Podcast
How what3words is changing the language of location - Giles Rhys Jones, what3words
In this episode of the Wayfinding Xchange Podcast, we speak with Giles Rhys Jones about what3words and how a new approach to location is influencing navigation worldwide. They discuss the challenge of describing place clearly, how digital addressing systems work, and where this kind of technology can support better wayfinding in the built environment and beyond. For anyone interested in location technology, navigation and communication design, this is an accessible introduction to a globally recognised platform. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. Y...
2024-07-23
38 min
Wayfinding Xchange Podcast
Where wayfinding meets exhibition design in museums - Ragna Jacobsen, National Museum of Norway
In this episode of the Wayfinding Xchange Podcast, we speak with Ragna Jacobsen, Senior Exhibition Designer at the National Museum of Norway, about the intersection between exhibition design and wayfinding. They discuss how cultural environments balance narrative, orientation and visitor flow, and how design can help people feel both guided and inspired. It is a rich conversation about the overlap between storytelling and navigation. For designers, curators and visitor experience teams, this episode offers a valuable cultural perspective. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built en...
2024-07-19
34 min
Wayfinding Xchange Podcast
The craft of traditional signwriting in a digital age - Mark Josling, Spectrum Signs
In this episode of the Wayfinding Xchange Podcast, we speak with traditional signwriter Mark Josling, about craftmanship, heritage and the enduring value of making by hand. This conversation explores materiality, lettering, authenticity and the role of traditional skills within contemporary environments. It is a reminder that wayfinding is also about character, expression and human touch. This episode is for designers, fabricators and anyone interested in the craft side of signage. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects an...
2024-07-19
42 min
Wayfinding Xchange Podcast
Donor recognition design and storytelling in cultural institutions - Kathryn Marten, National Theatre
In this episode of the Wayfinding Xchange Podcast, we speak with Kathryn Marten from the National Theatre about the role of donor recognition in cultural environments and how it can be designed to feel meaningful, engaging and integrated into the wider visitor experience. The conversation explores how storytelling, materiality and placement can transform donor recognition from a functional requirement to a considered part of the built environment. For cultural organisations, designers and visitor experience teams, this episode offers a valuable perspective on how recognition can be approached as part of a broader experiential and wayfinding st...
2024-07-18
31 min
Wayfinding Xchange Podcast
How the National Theatre's historic building has evolved through design and sustainability - Paul Jozefowski, National Theatre
In this episode of the Wayfinding Xchange Podcast, we speak with Paul Jozefowski, Head of Building Design and Environmental Sustainability at the National Theatre, about how one of the UK's most iconic cultural heritage buildings continues to evolve. This conversation explores how design interventions can support both environmental performance and visitor experience, without compromising the character of the building. For anyone with an interest in heritage, cultural institutions and sustainable design, this episode provides a thoughtful look at how legacy buildings can adapt to meet contemporary expectations. Follow the Wayfinding Xchange Podcast for mor...
2024-07-18
43 min
Wayfinding Xchange Podcast
How public art and interactive design shape experience in the built environment - Jason Bruges
In this episode of the Wayfinding Xchange Podcast, we speak with multidisciplinary artist and designer, Jason Bruges, about the role of public art in shaping how people experience and understand space. The discussion explores the intersection of architecture, design and technology, and how dynamic installations can influence movement, perception and engagement. It also considers how public art can act as a form of wayfinding, helping people connect with place in more memorable and intuitive ways. For designers, artists and placemakers, this episode offers insight into how creative interventions can enhance both navigation and experience. F...
2024-07-17
40 min
Wayfinding Xchange Podcast
The future of lighting design in architecture and the built environment - Paul Nulty
In this episode of the Wayfinding Xchange Podcast, we speak with Paul Nulty, founder of the lighting design consultancy Nulty, about the evolving role of lighting in architecture and the built environment. The conversation explores how lighting influences perception, movement and atmosphere, and how it can be used to support both wayfinding and emotional experience. It also looks at how advances in technology are changing the way designers approach illumination in different sectors. For architects, designers and anyone involved in shaping environments, this episode highlights the growing importance of lighting as both a functional and ex...
2024-07-17
44 min
Wayfinding Xchange Podcast
Accessibility in the built environment: inclusive design, wayfinding and real user needs - Ian Streets, About Access
In this episode of the Wayfinding Xchange Podcast, we speak with Ian Streets, founder of About Access, about accessibility in the built environment and the role of inclusive design in creating better places. This conversation explores how accessibility goes beyond compliance, focusing on lived experience and real user needs. It also looks at the importance of clear, intuitive wayfinding in supporting independence and confidence for people navigating complex environments. For designers, consultants and organisations working across the built environment, this episode offers practical insight into how accessibility can be embedded more effectively into design processes. ...
2024-07-15
29 min
Wayfinding Xchange Podcast
How cognitive ageing impacts navigation and wayfinding design - Professor Jan Weiner
In this episode of the Wayfinding Xchange Podcast, we speak with Bournemouth University Projessor & Head of Psychology, Jan Weiner, about how cognitive ageing impacts the way people navigate and understand space. The conversation explores how changes in memory, spatial awareness and decision-making impact navigation over time, and why older adults often rely on different strategies when moving through environments. It also looks at implications for design, and how wayfinding systems can better support people as their cognitive abilities change. For designers and those shaping the built environment, this episode offers valuable insight into how navigation b...
2024-07-12
31 min
Wayfinding Xchange Podcast
Typography in wayfinding: how typefaces shape navigation and experience - Riccardo De Franceschi, Dalton Maag
In this episode of the Wayfinding Xchange Podcast, we speak with Riccardo De Franceschi, Creative Director at Dalton Maag, about the role of typography in wayfinding and how typefaces influence how people understand and navigate space. The conversation explores how typographic choices affect legibility, clarity and brand expression within the built environment, and why even subtle decisions can have a significant impact on usability. For designers working across wayfinding, branding and environmental graphics, this episode offers a deeper understanding of how type shapes both navigation and experience. Follow the Wayfinding Xchange Podcast for mor...
2024-07-12
38 min
Wayfinding Xchange Podcast
The importance of colour in wayfinding and environmental design - Leatrice Eiseman, Pantone Colour Institute
In this episode of the Wayfinding Xchange Podcast, we speak with Leatrice Eiseman, Director of the Pantone Colour Institute, about how colour influences perception, behaviour and navigation in the built environment. The discussion explores how colour can be used to support orientation, reinforce identity and create emotional connection with spaces. It also looks at the balance between aesthetic decisions and functional clarity when designing for diverse audiences. For designers and creatives, this episode highlights the powerful role colour plays in shaping the overall user experience. Follow the Wayfinding Xchange Podcast for more conversations on...
2024-07-12
33 min
Wayfinding Xchange Podcast
Wayfinding as a service in healthcare: improving navigation through digital solutions - Ralph Michels, Eyedog
In this episode of the Wayfinding Xchange Podcast, we speak with Ralph Michels, CEO of Eyedog, about how digital wayfinding services are transforming navigation in healthcare environments. The conversation explores the challenges of navigating complex hospital settings and how technology can support patients, visitors and staff in finding their way more easily. It also considers the operational and experiential benefits of treating wayfinding as an ongoing service rather than a static system. For healthcare providers, designers and technology partners, this episode offers insight into how digital tools can improve both efficiency and patient experience. F...
2024-07-12
37 min
Wayfinding Xchange Podcast
Digital humans and immersive wayfinding: the future of interaction in the built environment - Guy Gadney, Charisma
In this episode of the Wayfinding Xchange Podcast, we speak with Guy Gadney, CEO of Charisma, about the emergence of digital humans and their potential role in wayfinding systems. The conversation explores how artificial intelligence, virtual characters and immersive technologies are changing how people interact with information in physical spaces. It also looks at how these tools could support more engaging, intuitive and human-centred navigation experiences. For anyone interested in where design and technology intersect, this episode provides a forward-looking perspective on the future of wayfinding. Follow the Wayfinding Xchange Podcast for more con...
2024-07-12
30 min
Wayfinding Xchange Podcast
Wayfinding for visual impairment: redefining audio navigation - Ethan Brooks, Waymap
In this episode of the Wayfinding Xchange Podcast, we speak with Ethan Brooks, Director of External Affairs at Waymap, about how audio navigation is transforming wayfinding for people with visual impairments. The conversation explores how Waymap's technology uses smartphone motion sensors and detailed mapping to deliver precise, step-by-step navigation across indoor and outdoor environments. It also looks at the challenges of accuracy, and how audio instructions are designed to communicate direction clearly and effectively. For designers and technologists, this episode offers a practical look at how audio-led navigation systems are being developed and deployed in re...
2024-07-12
30 min
Wayfinding Xchange Podcast
Indoor navigation and digital mapping: the future of wayfinding in complex environments - Eva Cheng Pointr
In this episode of the Wayfinding Xchange Podcast, we speak with Eva Cheng, Product Marketing Manager at Pointr, about the evolution of indoor navigation and digital mapping technologies. The conversation explores how physical and digital wayfinding systems are converging, and how accurate indoor positioning is unlocking new possibilities across sectors such as retail, transport and healthcare. It also looks at how these technologies can enhance both operational efficiency and user experience. Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and th...
2024-07-12
28 min
Wayfinding Xchange Podcast
Real-time digital signage and transport wayfinding: connecting people and place - Chris Johns, PassageWay
In this episode of the Wayfinding Xchange Podcast, we speak with Chris Johns, Founder of PassageWay, about the role of real-time digital signage in transport and public environments. He discusses how live data can improve navigation, support better decision-making and encourage greater use of public transport. The conversation also considers how digital signage can evolve to provide more responsive and context-aware information. For transport authorities, urban designers and technology providers, this episode highlights the growing importance of real-time information in shaping modern wayfinding systems. Follow the Wayfinding Xchange Podcast for more conversations on way...
2024-04-29
21 min
Wayfinding Xchange Podcast
Smart Cities and smart wayfinding: designing connected urban environments - Fariz Ahmad, Endpoint
In this episode of the Wayfinding Xchange Podcast, our Dubai Studio Director, Fariz Ahmad, explores the role of smart wayfinding in shaping the cities of the future and how technology can support more connected, efficient urban environments. The discussion looks at how digital infrastructure, data and design come together to improve navigation at a city scale, and how wayfinding plays a key role in making complex urban systems more seamless. It also considers the opportunities and challenges of designing for rapidly evolving smart cities. For urban planners and designers, this episode provides insight into how w...
2024-04-29
25 min