Shows
Marketing Engagement Examples of ExcellenceHow Brands Can Prepare for Crisis ManagementOur podcast host, Rachel Aldighieri, Managing Director of the DMA is joined by Standard Chartered Banks's Director of Social Media, Charlotte Lander.
In this episode they explore reputational risk and how to use social media to build trust with your brand and how to measure it.
2023-08-1829 minMarketing Engagement Examples of ExcellenceSocial Media: Keeping Pace with AdvancementsIn this episode, our podcast host and the Managing Director
of the DMA Rachel Aldighieri is joined by Claire Hoang, VP Social Media at ITV Studios. In the last decade, the industry has seen tremendous growth, with new platforms appearing while others disappear.
Together, Rachel and Claire discussed how social media has
evolved (from MySpace to Threads), how we can manage brand reputation, how to keep abreast of changing customer expectations, and how to stay up to date with the latest opportunities. What is more, they explored a few best practice examples and how marketers ca...
2023-08-1432 minMarketing Engagement Examples of ExcellenceWhy Marketers Should Start Thinking Differently about SustainabilityIn this episode, our podcast host and MD of the DMA Rachel Aldighieri is joined by the CEO of Eden Lab, Leo Rayman. Together, the two discussed the Great Transition to the Net Zero economy and how Green Growth will shape our future. More
specifically, they explored how marketing must evolve and how companies should change the way they are currently thinking about sustainability. According to Leo, marketers and technology must now come together, reimagining business and
reinventing the rules of the game.
2023-07-1027 minMarketing Engagement Examples of ExcellenceMastering the B2B Demand Game: Building an Irresistible Brand for Large EnterprisesListen now as Rachel Aldighieri, Managing Director of DMA UK is joined by Duarte Garrido, Global Head of Social and Omnichannel at Standard Chartered Bank, they delve into the strategies for building brand demand in large B2B enterprises:
Targeted Marketing: Tailor your marketing efforts to address the unique needs and pain points of large B2B enterprises.
Thought Leadership: Establish your brand as a thought leader in the industry to gain credibility and influence.
Relationship Building: Invest in building strong relationships with key stakeholders and highlight customer success stories to...
2023-06-2330 minMarketing Engagement Examples of ExcellenceHow MarTech Delivers the Promise of Relevant, Personalised Experiences at ScaleListen now and hear Rachel Aldighieri, Managing Director of DMA UK as she catches up with JLL's Francesco Federico to get his thoughts on:
• How the roles of the CMO and CIO are converging.
• How MarTech is helping brands deliver the promise of relevant, personalised experiences at scale.
• Why many companies are turning to conversational marketing to increase conversion and ensure a more personalised experience.
• Why digital transformation is only as good as its ability to stick and be measured.
• How to drive digital adoption and ensure the...
2023-05-3035 minMarketing Engagement Examples of ExcellenceThe Dos and Don'ts of MarTech: A Fireside Chat with Francesco Federico, Executive Director of Global Marketing at JLLFor a while now we hear that the role of CIOs and CMOs are converging, but what does it mean? We will discuss how the integration of smart technology can generate growth by modernising the marketing function and delivering those efficiencies of scale, necessary to deliver the personalisation customers expect today.
2023-03-3016 minMarketing Engagement Examples of ExcellencePractical Ways to Elevate from a Tactical to Strategic Marketing Partner89% of professionals say strong marketing and sales alignment is critical to their role (Jeff Davis, Create Togetherness). But moving from a tactical support to strategic partnership can be hard. Learn practical ways to elevate your relationship with sales partners. With 8 years of experience at LinkedIn and Amazon, Katy has forged strong relationships and is seen as a “strategic rockstar” marketing leader.
2023-03-3018 min
Marketing Engagement Examples of ExcellenceSodexo Engage Case Study: Leading Through Uncertainty – A Sodexo StoryThe story of this presentation is based on the Sodexo engage – marketing team of the year – award entry, which is centred around marketing leading the company strategy and core initiatives through a period of macro uncertainty. Using 3 case study reference points, this keynote explores:
- Mindset of a marketing team that leads through uncertainty
- Marketing Strategic Impact 1: Public Sector (Free school meals and Covid tests)
- Marketing Strategic Impact 2: Private Sector (Cost of Living and Cashback)
- Marketing Strategic Impact 3: Internal Engagement (company communication and engagement)
- Key Takeaways (common...
2023-01-0318 minMarketing Engagement Examples of ExcellenceConsenSys Case Study: Navigating New Frontiers - Institutional Web3 MarketingToday, I’m going to talk to you about marketing in an ecosystem that did not exist 13 years ago… Marketing to an audience that—only 5 years ago—was convinced that crypto was only useful for nefarious actors on the dark web. Today I’m going to walk you through how we went from this point—to bridging over 1800 organizations into Web3.
2023-01-0319 minMarketing Engagement Examples of ExcellenceQuadient Case Study: Painters & Plumbers in the World of Demand GenerationIn the old world, they’d call us the crayons department. The team that created product brochures and rocked up to industry events.
B2B marketing has evolved and modernised as buyers are consumed with content, information, and options – and its all about presenting the right message to the right buyer at the right time. It takes creativity (think painters & their colours and canvases…) and orchestration (think plumbers, pipes, tools...) to craft an end-to-end multichannel journey.
In this session, we will look at the value and importance of people, proces...
2023-01-0316 minMarketing Engagement Examples of ExcellenceBreaking Down Silos: How to Centralise Work for Better Team Collaboration and ProductivityWhen it comes to engaging with your customers, there's a new channel or tool emerging every single day. This has resulted in an average of over 90+ apps in your marketing team’s tech stack. How do we continue to increase productivity, and collaboration, while delivering a better customer experience with so much app sprawl?
In this session, Ridgy Lemarier, Head of EMEA Field Marketing at ClickUp, will share the top 5 productivity tips to manage a complex and siloed Marketing tech stack in one of the most collaborative functions in the business — Marketing.
2023-01-0316 minMarketing Engagement Examples of ExcellenceAmbl Case Study: Technology in HospitalityIn a world of technology conveniences for consumers, how do you inspire a population of hospitality teams to engage and use your platform when their priorities may not align.
The hospitality industry has faced several challenges across the last few years, from immediate closure during the pandemic, to opening their businesses with mandatory booking policies which has changed customer behaviour for ever. Quick implementation of pay at table solutions, APPs and booking platforms that have all reduced in need as we arrived back at normal living post COVID restrictions. In more recent times; team...
2023-01-0320 minMarketing Engagement Examples of ExcellenceStrategy Marketing In Change and Growth – Data, Stakeholder and Sales leader AlignmentA Fireside Chat with Chantal Reed, VP EMEA Head of Marketing and Market Engagement at TTEC
2023-01-0321 minMarketing Engagement Examples of ExcellenceFireside Chat with Yolanda Valery, Head of Digital Engagement at Ocado GroupEver wondered what it’s like to work for the biggest online grocery platform? Join our exclusive interview with Yolanda Valery, Head of Digital Engagement at Ocado as she tells us more about her role, recent projects, and future plans.
2022-07-1125 minMarketing Engagement Examples of ExcellenceFireside Chat with Dave Robinson, Head of Customer Engagement Development at Boots UKEver wondered what it’s like to work for the UK's leading pharmacy-led health and beauty retailer? Join our exclusive interview with Dave Robinson, Head of Customer Engagement Development at Boots UK as he tells us more about his role, recent projects, and future plans.
2022-07-1129 minMarketing Engagement Examples of ExcellenceA Fireside Chat with Gregor Young, Marketing Performance & Technology Director at Financial TimesEver wondered what it’s like to be working for the world's leading global business publication? Join our exclusive interview with Gregor Young, Marketing Performance & Technology Director at Financial Times as he tells us more about his role, recent projects, and future plans.
2022-07-1121 minMarketing Engagement Examples of ExcellenceA Fireside Chat with Christina Kelleher, Head of Global Social Media & Community Relations at BoseEver wondered what it’s like to work for a company that are developing the future of how we listen to music, audio and videos? Join our exclusive interview with Christina Kelleher, Head of Global Social Media & Community Relations at Bose as she tells us more about her role, recent projects, and future plans.
2022-07-1119 minMarketing Engagement Examples of ExcellenceA Fireside Chat with Yolanda Valery, Head of Digital Engagement at OcadoEver wondered what it’s like to work for the biggest online grocery platform? Join our exclusive interview with Yolanda Valery, Head of Digital Engagement at Ocado as she tells us more about her role, recent projects, and future plans.
2022-07-1119 minMarketing Engagement Examples of ExcellenceA Fireside Chat with Satya Upadhyaya, Vice President - Campaign Optimisation at CitiEver wondered what it’s like to work for a leading global bank, serving more than 200 million customer accounts and doing business in more than 160 countries? Join our exclusive interview with Satya Upadhyaya, Vice President - Campaign Optimisation at Citi as she tells us more about her role, recent projects, and future plans.
2022-07-1121 min