Shows
Colours of Social MediaEnoch's Digital Marketing Journey – Live at Tom-Chris' Guinness World Record Interview MarathonJoin Enoch as he goes LIVE from Tom-Chris Emewulu’s Guinness World Record attempt for the Longest Interview Marathon!
🎙️ In this special episode, Enoch shared his insights into his digital marketing journey, exploring growth strategies, tech innovations, and the transformative power of marketing in today’s business landscape. 🌐
This was more than just an interview—it was a chance to make history together, and we did!
Catch the excitement, the lessons, and the record-breaking moments as it happened in October
Special thanks to Tom-Chris and SFAN for this groundbreaking...
2024-12-281h 25Colours of Social MediaFlashback #12: This is how Word-of-Mouth marketing is doneKwabena Bayode talks about the essence of word-of-mouth marketing for businesses.
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2024-12-1201 min
Colours of Social MediaMastering the Customer Journey | Kwabena Bayode AjifowoweIn this episode, we dive into the 5 Stages of the Customer Journey with our special guest, Kwabena Bayode Ajifowowe. From building awareness to nurturing loyal advocates, we explore each step brands take to guide customers through a successful journey.Discover actionable tips for:
Creating awareness and capturing attention
Encouraging consideration and standing out among competitors
Driving purchases with effective strategies
Building retention and fostering customer loyalty
Transforming customers into advocates who spread the word
Whether you're a digital marketer, small business owner, or someone looking to improve customer engagement, this episode offers insights to help you e...
2024-11-0251 minColours of Social MediaFlashback #11: Ghanaian Marketers are Doing Influencer Marketing very well BUT.....
In this video, we’re diving into the common mistakes marketers make in #InfluencerMarketing! With the industry booming, staying updated on what works – and what doesn’t is crucial. From relying too heavily on follower counts to neglecting authenticity, we’ll explore why certain approaches fail to deliver real results. Learn actionable tips to improve your strategy and build stronger, more meaningful influencer partnerships that resonate with your audience. Whether new to influencer marketing or a seasoned pro, these insights will help you avoid pitfalls and maximize your ROI.
📖 Read Priscilla's report on Influencer Marketing In Ghana: https://influencermarketinginsights.com/
🎧 List...
2024-10-3002 minColours of Social MediaFlashback #10: The One Reason Why Nano Influencers are always WinningIf you missed it, Priscilla gives out the one reason why Nano Influencers are always winning when it comes to Influencer Marketing
Download the Report on Influencer Marketing in Ghana : influencermarketinginsights.com
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Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
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2024-10-2305 min
Colours of Social MediaInsights on Influencer Marketing in Ghana | Priscilla Aseye FebiriIn this episode, I chat with Priscilla Aseye Febiri about Ghana's evolving influencer marketing landscape. We explore key insights from her research, discuss the rise of micro-influencers, and share advice for brands on selecting the right influencer. If you're curious about the future of influencer marketing or want to grow as an influencer, this episode is packed with valuable takeaways.
Listen in as we cover:
Influencer marketing mistakes and how to avoid them
How Ghanaian influencer marketing is evolving
The rise of micro-influencers and what's next
Authenticity in influencer content creation
Tips for brands and influencers...
2024-10-191h 03Colours of Social MediaFlashbacks #9: Do these things to get more visits from Google Search
Want to improve your website’s SEO? It’s time to look beyond keywords and dive into Technical SEO! In this snippet, we break down the must-know technical factors that affect your site’s rankings, from page speed to mobile optimization. 📱✨
Technical SEO can seem complicated, but these essential tips will help you get started on the right track and enhance your online presence.
👉 Watch now and discover the impact of technical SEO on your website’s success!
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Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
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2024-10-0903 minColours of Social MediaFlashback #8: Debunking the Biggest SEO Myth you've been toldIn this quick Flashback, we reveal one of the most common SEO myths that could be holding back your website’s traffic and rankings. 🚫 Don’t let outdated strategies keep you from reaching your full potential!
Whether you’re a small business owner or digital marketer, understanding the truth behind this SEO misconception is key to getting the results you deserve. 💡
2024-10-0201 min
Colours of Social MediaTransform your Website Traffic Overnight | Joseph Appiah-DukuIn this episode of Colours of Social Media, we dive deep into #SEO with Joseph Appiah-Duku of Nalo Solutions, who has extensive experience helping brands attract and nurture leads through copywriting, SEO, and content. We discuss common misconceptions about SEO, break down the key components of a successful strategy for 2024, and explore both on-page and off-page SEO techniques and technical SEO
We also cover the importance of keyword strategy, content quality, and the role of tools like AI in shaping future SEO strategies. Whether you're a small business owner or a digital marketer looking to optimize your website, this...
2024-09-281h 17Colours of Social MediaFlashback #7: Do these if you want to Start Advertising on MobileThese are the things businesses need to put in place if they want to include Mobile Advertising into their mix.
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2024-09-2501 minColours of Social MediaFlashback #6: You've heard this term before - Here's what it meansKwame Addo explains what a Mobisite is.
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2024-09-1801 min
Colours of Social MediaEnoch's Take: 4 Ways to Build a Strong Brand Presence on Social MediaIn this episode of Colours of Social Media, Enoch takes the Mic to explore the essential best practices for building a strong and consistent brand presence on social media.
He starts the episode with a relatable story about a small business owner who transformed their social media strategy to boost engagement and brand recognition.
From maintaining a consistent brand voice to engaging effectively with your audience, creating valuable content, and leveraging analytics, this episode covers everything up-and-coming digital marketers and small business owners need to know to make their brand stand out online. Listen for...
2024-09-1407 minColours of Social MediaFlashback #5: The Real Reason you Should Start Mobile AdvertisingKwame Addo, all-round marketing expert talks about the essence of including Mobile Advertising in your marketing mix
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2024-09-1102 minColours of Social MediaFlashback #4: Kekeli's Journey in Digital Marketing"Having known Kekeli for the past 5 years, I just had to ask him how he got so much experience in the Sports Betting Industry" - Enoch "robotboy" Appiah Jr. (host)
2024-09-0401 minColours of Social MediaFlashback #3: I don't Joke with this in Digital MarketingKekeli Kluste, Marketing and Communications Specialist at PrideBet talks about key things he considers when running Marketing Campaigns for his organization.
2024-08-2801 minColours of Social MediaFlashback #2: How to Get it Right with A/B Testing in App Installs CampaignIn episode 7 of Colours of Social Media, Andrews talks about how he applied A/B Testing in one of his campaigns, the lessons learned and how he improved performance based on the results of the A/B Testing.
2024-08-2103 min
Colours of Social MediaIs Mobile Advertising the Future? Kwame Addo says.....In this episode of Colours of Social Media hosted by Enoch Robot Boy Appiah Jr., we dive into the future of mobile advertising with all-around marketing expert Kwame Addo.
Gain insights into the significance of mobile ads in Ghana and beyond, the role of AI and RCS, and learn how businesses can leverage mobile marketing effectively.
Subscribe now to stay updated with the latest in digital marketing.
Special thanks to Clarissa for supporting this episode.
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2024-08-1935 minColours of Social MediaFlashback #1: Kekeli shows Enoch how to merge Traditional and Digital MarketingHow do you merge Digital Marketing and Traditional Marketing to achieve business success? Kekeli tells it all in this episode of Colours of Social Media Podcast.
2024-08-1403 min
Colours of Social MediaEnoch's Take: 5 Tips for your SMS Marketing StrategyEnoch dives into the world of SMS marketing in this episode and uncovers how to craft messages that captivate your audience.
Learn how to leverage the power of text messaging to build relationships, drive engagement, and boost sales. Discover tips on personalization, timing, and creating compelling calls to action.
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Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
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2024-08-0604 min
Colours of Social MediaAdvertising for Betting Success with Kekeli KlutseIn this episode of Colours for Social Media, host Enoch sits down with Kekeli Klutse a marketing expert in the Sports Betting industry, to discuss effective marketing strategies employed by PrideBet.
The conversation covers the integration of traditional and digital marketing, targeted advertising, the importance of market research, and the balance between creating awareness and tracking user actions. Kekeli shares insights on the industry's competitive nature, guerrilla marketing use, and how his team uses QR codes and promo codes for better tracking.
The episode also explores the role of social media influencers, the challenges of...
2024-07-2251 min
Colours of Social MediaEnoch's Take: 2 Essential Tools for Small Businesses and MarketersAre you feeling overwhelmed by marketing data? Enoch dives into two game-changing, free tools in this episode: Google Analytics 4 and Google Tag Manager.
Learn how to harness the power of these platforms to understand your audience, optimize your marketing efforts, and unlock explosive growth for your small business.
Whether you're a seasoned marketer or just starting, Enoch's insights will equip you with the knowledge you need to take control of your marketing data and skyrocket your results.
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Buy a cup of Coffee for Enoch
2024-07-0808 min
Colours of Social MediaInsider Tips for B2B Digital Marketing Mastery with Bill OdarteiFeeling stuck in your B2B digital marketing strategy? This episode is your key to levelling up! Join Enoch, as he dives deep into the world of #B2Bdigitalmarketingmastery with William "Bill" Odartei. They'll be uncovering insider secrets and actionable tips to help you:
Craft laser-focused buyer personas that resonate with your target audience.
Dominate lead generation with proven strategies that fill your pipeline.
Become a content marketing machine that educates and engages your prospects.
Track and measure your success with key metrics that matter.
Whether you're a seasoned marketer or just starting out, this episode is...
2024-06-2234 min
Colours of Social MediaEnoch's Take: Actionable Online Video, Get More than ViewsEnoch takes the mic again in this explosive episode about Online Video. Have you been struggling to get more than views?
We all know the allure of online videos. They're engaging, informative and entertaining. But for businesses and Creators, there's more to the Story.
This episode dissects 4 strategies you can implore if you want viewers to not only watch your video but carry out what you want them to do.
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Buy a cup of Coffee for Enoch
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2024-05-0808 min
Colours of Social MediaFrom Zero to Users: Building a Winning App Install Campaign with Andrews "Omar" OtooWelcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel.
One of the daunting tasks for Marketers is to initiate their first App Install Campaign. Their worry lies not only in the download numbers but also in how to keep users coming back to use the App every day or when they need it.
If this sounds like you? Then this episode of Colours of Social Media Podcast is for you. In this episode, Enoch invited hi...
2024-04-2243 min
Colours of Social MediaAd Platforms: Getting Them Right with Alberta A. AssiamahAre you Struggling to navigate the world of ad platforms? This episode of Colours of Social Media Podcast is a one-stop guide for beginners and business owners alike.
In this episode, Alberta breaks down the crucial connection between creative and media for a winning campaign and reveals why short-term Meta Ads might lead to high ad costs.
Learn how to choose the right platform from powerhouses like Google Ads and Meta Ads to niche players like LinkedIn Ads, Twitter Ads, and RebelRebel.
Listen to this episode for insightful tips to get your advertising...
2024-04-0657 min
Colours of Social MediaEnoch's Take II: 5 Ways to Help you Rethink your Approach to Digital MarketingEnoch takes the microphone again to give his take on Rethinking your approach to digital marketing. Don't go yet - You're at the right episode.
In this Take, his focus was solely on Paid Advertising on Digital Platforms. Enoch outlined 5 strategies you can incorporate in your Paid ad strategies if you're in the process of rethinking your approach to digital marketing in 2024.
Links mentioned in this Episode
Setornam Blagogee's episode on Meta Ad Dashboard
Meta Blueprint academy
Google Ads Display Certification
Google Ads Video Certification
2024-03-2509 min
Colours of Social MediaEnoch's Take I: 5 Ways to Help you Rethink your Approach to Digital MarketingDo you find it difficult to get it right on Digital as a business or a budding digital marketer? When you get your approach to digital marketing right, You've solved about 80% of the problems in Digital Marketing.
In this episode, Enoch takes the mic to talk about 5 ways that will help you rethink your approach to digital marketing as a business or a digital marketer. Sometimes, you just have to sit back and reacess your approach on digital and this episode gives you the right perspective to begin with.
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2024-03-0910 min
Colours of Social MediaMeta Ads Manager Mastery with Setornam BlagogeeWelcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel.
Setornam "Settie" Blagogee does not only preach about the gospel of Meta Ads, she lives and breathes it! And that's why Enoch invited her on to the Podcast.
Before this episode ends, you'll understand how to utilize the Meta Ads Manager to benefit you in your overall Marketing strategy.
...
2024-02-241h 01
Colours of Social MediaNavigating the Agency Landscape with Mbulelo JiliWelcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel.
Join us in this eye-opening episode of Colours of Social Media Podcast as we sit down with the brilliant mind behind The Local Agency, Mbulelo Jili. From the birth of his agency to the trials and triumphs that shaped its journey, Mbulelo shares the real-deal experiences of navigating the ever-evolving marketing landscape.
Important Links to Follow
Mbulelo Jili on LinkedIn - Elevate your brand...
2024-02-1259 min
Colours of Social MediaEnoch & Friends on What 2024 Holds for Digital MarketingEvery year, new trends shape the Digital Marketing Industry. This year, 2024, is no different. In this episode, Enoch is joined by a couple of his friends to discuss the trends that will rule the Digital Marketing space in 2024.
Takyi who is a Senior Creative answers the old-age questions of whether #Ai will eventually take the job of the Creative, and even more.
Kadi talks about Media strategy and how AI and Machine Learning will shape Media buying in 2024.
Colours of Social Media is a...
2024-02-0339 min
Colours of Social MediaClicks to Conversions: The Landing Page EpisodeJoin the Exclusive WhatsApp channel for Colours of Social Media Podcast. Click here
Merry Christmas from ours to yours! Though we're in the Holiday mood, Enoch had to switch on his mic for this all-important episode about Landing Pages.
This episode focuses on how to turn every click to conversion by optimizing your landing pages.
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To join me as a guest, send...
2023-12-2513 min
Colours of Social MediaGetting Ready for Holidays Shopping: Stephen Naasei Boadi InterviewJoin the Exclusive WhatsApp channel for Colours of Social Media Podcast. Click here
Holidays mean festive cheer, but also potential social media fires.
Tune in as we dissect holiday Social media nightmares and unveil tactics to keep your brand merry & bright! Crisis tips, and more!
This week's guest Stephen Naasei Boadi is a consultant who helps brands and businesses grow by leveraging and effectively executing the right marketing and communication strategies, he's a CIM Tutor and the lead enabler at Enable Growth Consult.
Links mentioned in...
2023-12-2054 min
Colours of Social MediaContent Creation Strategies: Christopher Hensley InterviewJoin the exclusive WhatsApp Channel. Click on this link
Content creation is not just producing videos or images and posting them on Social Media Platforms. Businesses and budding Digital marketers know that, to create content, there should be a laid down strategy to follow or adhere to.
It is for this reason that Enoch invited Christopher Hensley, the host of the Money Matters podcast, a show dedicated to promoting financial literacy on today's episode of Colours of Social Media Podcast.
Not only is Christopher an expert in Finance, but he is also a guru in creating strategies for Content meant...
2023-12-0453 minColours of Social MediaAdvertising ABC: Unveiling the Meaning Behind 5 Vital Ad TermsClick here to join the COSM Podcast WhatsApp Channel for exclusive content
Unlock the secrets of the advertising world with our latest episode! In "Advertising ABC," we take you on a journey through the intricate language of marketing, demystifying 5 vital Ad terms every business owner and advertiser should know.
🔍 What's Inside:
🌐 Deep Dive into Ad Speak: We break down the complexities and decode the jargon, making it accessible for everyone.
🤔 Why It Matters: Understand the significance of these terms and how they can elevate your advertising...
2023-11-1813 min
Colours of Social MediaSEO Unraveled: Stephen Aidoo InterviewTitle: SEO Unraveled: Stephen Aidoo Interview
Podcast Title: Colours of Social Media Podcast
Episode Number: Season 2, Episode 25
Release Date: September 7, 2023
Duration: 1hr
Host: Enoch "RobotBoy" Appiah Jr
Guest: Stephen Aidoo
Description:
In this episode of Colours of Social Media we dive deep into the world of SEO (Search Engine Optimization) with our special guest, Stephen Aidoo, a renowned SEO expert and industry thought leader. Stephen shares his invaluable insights, strategies, and tips on unravelling the mysteries of SEO and boosting your online visibility.
Key Topics Discussed:
Stephen's journey into...
2023-09-071h 08Colours of Social MediaSearch Engine Optimization: Basics for Small BusinessesIn this episode, Enoch lays down the foundation of Search Engine Optimization, better known as SEO. He talks about Keywords, On-Page optimization and Quality Content.
Music by Keyframe
Audio from Pixabay AlexGrohl
from PixabayDavid
Cutter from Pixabay
2023-08-2904 minColours of Social MediaPay-per-Click Advertising (PPC): A deep dive into PPC advertising platformsThis episode of the Colours of Social Media Podcast provides a comprehensive overview of PPC Advertising, exploring its definition, platforms, budgeting strategies, audience targeting, and campaign optimization techniques.
It equips listeners with the necessary knowledge to embark on successful PPC campaigns while emphasizing the importance of staying adaptive in the dynamic realm of online advertising.
Connect with Enoch and Colours of Social Media Podcast so you don't miss an episode
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2023-08-0704 minColours of Social MediaSmall Business: How to Manage your Online ReputationIn this insightful episode of Colours of Social Media Podcast, your host, Enoch "Robot Boy" Appiah Jr, takes you on a journey to discover the art of managing online reputation for small businesses. As a crucial aspect of modern marketing, maintaining a positive online image can significantly impact a small business's success and growth.
Join Enoch as he dives deep into the world of online reputation management. You'll gain a comprehensive understanding of what it means to actively shape public perception and effectively handle feedback on the internet.
Throughout the episode, you'll learn practical strategies and actionable tips to...
2023-07-1706 minColours of Social MediaTracking, Targetting and Optimizing with Facebook PixelConnect with Colours of Social media
Instagram: @cosmpod
Twitter: @cosmpod
Enoch on Twitter: @iamrobotboy
Episode Transcript
Hello, this is Enoch and welcome to Colours of Social Media Podcast, the podcast where we explore the ever-changing world of Digital Marketing. In today's episode, we're going to be discussing Facebook Pixel, a powerful tool that can help you track and optimize your website traffic if you have a website.
Firstly, let's start with the basics. What is Facebook Pixel? Facebook Pixel is a small piece of code that y...
2023-05-1503 min
Colours of Social MediaHow To Become Google Ad SpecialistIn this episode of our podcast, we will be discussing the steps you can take to become a Google Ads specialist. From understanding the basics of the platform to mastering advanced strategies, we will cover everything you need to know to excel in this field. We will also talk about the different certifications available and how to earn them, as well as the skills and qualifications needed to land a job as a Google Ads specialist. Whether you're a beginner looking to get started in this field or an experienced marketer looking to take your skills to the next...
2023-01-2305 min
Colours of Social MediaTelling a Story That Sells [Nana Yaw Nhyira Butah Interview]How can you tell a story that sells? Are all stories that you share on Social Media guaranteed to bring in Sales? These are the questions I asked my guest in this episode of Colours of Social Media.
My guest is Nana Yaw Nhyira Butah, a storyteller in his own rights.
After you listen to this episode you are sure to know what you learn
1. How to tell stories that will bring in sales on Social Media
2. About the benefit of telling Stories on Social Media and
3. The need to...
2021-11-221h 04
Colours of Social MediaInstagram Story Highlights, What's That?Today's episode focuses on a little but super important feature in Instagram called Instagram Story Highlights.
After this episode, you will get to know what IG Story Highlight is, How to use it in your Digital Marketing Strategy and it's benefits.
Connect with Colours of Social Media Podcast
Connect with Colours of Social media
Instagram: @cosmpod
Twitter: @cosmpod
2021-11-1509 minColours of Social Media5 Content Ideas for your Instagram StoriesHi, This is Colours of Social Media Podcast – the podcast for digital marketers and entrepreneurs. Today’s episode is about ephemeral content. Yes! Today’s episode is about ephemeral content – content that lasts online only for 24 hours before disappearing.
After this episode, not only are you going to understand what ephemeral content is about – but also, I’ll tell you a couple of ephemeral content ideas for your social media pages.
Important Markers
1:00 - 2:44 : What's an Ephemeral Content
2:50 - 3:28 : Features of a Good Ephemeral Post
3:28 - 6:17 : Content Ideas...
2021-08-1807 minColours of Social MediaFacebook Pixel: How to Get StartedToday’s episode is about a tool that most businesses and social media managers have taken for granted. This tool only works if you have a website and all the activities you carry out on Facebook is to drive people to your website. The mention of Facebook means this tool only works when you want to advertise using Facebook.
Connect with the Podcast
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2021-08-0306 minColours of Social MediaHow to Grow As A Social Media ManagerHow To Grow As A Social Media Manager
So, why should you always be growing in a career such as digital Marketing? What does “always be growing” mean? To grow you need to learn and to always be growing you need to always be learning.
Whether you’re just getting started in digital marketing or are counting down the days to retirement, learning will always be a valuable asset.
So how can you grow as a social media manager? To answer this question, I have a set of guiding rules that I’ve been fol...
2021-07-2710 minColours of Social MediaAdam Mosseri: How to Grow Your Instagram Account in 2021How do you grow your Instagram account in 2021? In this episode, Enoch talks about Instagram's Creators Week, specifically, Adam Mosseri's conversation with Karen Cheng.
Important Markers
00:00 - Does Instagram Control Reach?
01:45 - How to Grow your Instagram Account in 2021 by Adam Mosseri
03:39 - What you need to know about Reels in 2021
05:14 - How to Easily get verified on Instagram in 2021
08:19 - How Instagram is fighting Fake Followers in 2021
Important links
Colours of Social Media Podcast on Instagram
Creator W...
2021-06-2812 min
Colours of Social MediaP. K. Woode: How to Set Up a Winning Ad CampaignAn ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. But do you get the right result when you set out to create your first Ad Campaign. In this episode, P. K. Woode talks about what to do and not to do when you decide to set up an Ad Campaign for your business. Over 30mins long conversation (the longest so far) P. K. analyses the Ads and talks about myths in creating Ads on Social Media, most especially on Facebook.
About P...
2021-05-1051 minColours of Social Media10 Lead Magnets You Can Use to Get Genuine Emails From CustomersThe last series in the Email Marketing Series highlights the importance of Lead Magnets.
In this episode, Enoch talks about the 10 Lead Magnets you can use to attract a genuine email for your email marketing.
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2021-05-0306 minColours of Social Media5 Features of a Perfect Landing PageHow do you get started with Email Marketing? The first step in email marketing is to get a genuine Email list in place. In this episode, Enoch sends you through how to get your first emails for email marketing using one of the most talked-about features - A Landing Page.
This episode forms part of a 3 part series on Email Marketing.
About DigiClan Africa
DigiClan is a tribe of Digital Marketers spanning all aspects of digital marketing that are interested in having one community all across Africa where they can share the latest...
2021-04-1907 minColours of Social MediaEmail Marketing is Not Dead [My Session with DigiClan Lagos] [S02|E06]Over an hour's conversation, split into 3 episodes, Enoch explains why Email Marketing is not dead. This episode is the first of 3 series about a session Enoch had with DigiClan Lagos.
About DigiClan Africa
DigiClan is a tribe of Digital Marketers spanning all aspects of digital marketing that are interested in having one community all across Africa where they can share the latest trends and insight, connect with fellow digital marketers, and leverage massive opportunities together.
If you are into digital marketing, join the clan by clicking on this link.
2021-03-2904 min
Colours of Social MediaMarket Research for Business: What You Need to Know with Enoch KabangeWho is better to talk about Market Research than the author of a 30-minute read article about Market Research. This week, I talk to Enoch Kabange of Tonaton and Word Inspired on how to conduct the right digital market research for your business.
In this 30minutes conversation, Enoch analyses, explain and demonstrate how to use tools that are available at our fingertips to conduct the perfect market research.
To get a fair idea of what Enoch talks about, read his article on Market Research available on his website enochkabange.com
2021-03-2436 minColours of Social MediaHow to Hire an SEO Expert for Your Online Business S2|E4Your SEO hire is never complete if you fail to ask him/her these questions. This week's episode is about getting the best SEO Expert to handle your Search engine Optimization.
Follow these Useful Links
Colours of Social Media on Instagram
Colours of Social Media on Facebook
2021-03-1505 minColours of Social MediaDo You Really Need SEO? S2|E3After my last episode on SEO, Episode 2, season 2, I got a lot of questions on the subject of SEO, Including a fan email. In this episode, I'll the essence of SEO to a Business's website and how you can start off SEO for your business.
SEO Resources
30 Minutes Video on SEO by Google
Google Webmaster Guidelines
Google 101 Website
Useful Links
Enoch on Instagram
Enoch on Twitter
COSM Podcast on Instagram
COSM Podcast on Facebook
2021-03-0107 minColours of Social Media[Check-In]: Calling all Digital MarketersIn the first Check-In for this Season, I'm calling out all Digital Marketers to join me. We'll talk about their work, which will include their campaigns and the idea behind the posts they make.
If you're a digital marketer and want to come on, just send me a quick email and I'll book a slot for you.
Thanks
2021-02-2201 minColours of Social MediaAbout SEO, Get These 5 Factors Right First [S2|E2]Today’s episode will answer the question that most people ask when they decide to optimize their website for search engines. Today I’m going to tell you the first 5 parts or features of a website that I tackle when I decide to include SEO in my marketing activities. These 5 are the first ones I tackle, others such as user engagement, structured data, backlink profile, and all the other factors you may know of may come in later. But these 5 that I’m going to talk about are the first 5 I attend to.
Tools Mentio...
2021-02-1509 minColours of Social MediaS2 | E1: Basics of SEOWelcome to another episode. This is the Colours of Social Media Podcast where I talk about Digital Marketing based on my years of experience. This is Enoch Speaking.
Today’s episode will sway a bit off what you’re familiar with. In today’s episode, I’ll talk about another aspect of digital marketing and that is Search Engine Optimization, SEO for short. What is SEO? What factors determine if your site will be in Google Top list of search results? and is SEO important in 2020? All these questions and more will be answered by the time this epi...
2020-08-1209 minColours of Social MediaSocial Media Image Sizes (Part 2)Quick question about Social Media Image Sizes. Have you ever wondered why your photos look pixilated on Facebook or even on Instagram? Do you know the right size for pictures for your pins on Pinterest? In this episode, I answer all you burning questions when it comes to Images for Social Media.
This is Part 2 of a 2-part series on Social Media Image Sizes.
Important Links
YouTube Channel Art Tool
Pinterest Users
Enoch Appiah on Twitter
Enoch Appiah on Facebook
Enoch Appiah on LinkedIn
Enoch Appiah on Instagram
J...
2020-07-0607 minColours of Social MediaSocial Media Image Sizes for 2020 (Part 1)Welcome to Colours of Social Media - the podcast that's solely dedicated to Social Media Marketing and Digital marketing in general.
In today's episode, Enoch Appiah talks about Socia Media Images size for 2020. This is part 1 of a two-part series on Social Media images.
Notable mentions in this episode
Instagram Size requirement
Why Instagram Story Ad
Connect with Enoch Appiah on Twitter, Instagram, Facebook or LinkedIn.
Talk to you same time next week.
2020-06-2211 min
Colours of Social MediaCoronavirus: Being Transparent with CustomersComing back during all this important time. Enoch, in a series of 5 short episodes talks about to please customers during a pandemic like #coronavirus.
2020-04-0603 minColours of Social Media3 Secrets of Email Marketing Every Marketer should KnowSo that’s it! That’s my top 3 reasons why you should get into email marketing.
Here’s the list
1. Email marketing is cheap as compared to other marketing activities – even online
2. Just like any other digital marketing channel, you can measure email marketing
3. There’s a high success rate when it comes to email marketing.
TikTok Top 100: Celebrating the videos and creative community that made TikTok so lovable in 2019
Support for today's Episode is by Kaeme
2019-12-1111 min
Colours of Social MediaGoogle Ads Certificate Program Pt 4Today's episodes brings to a conclusion a 4- part series of episodes I started. In today's episode, I outlined in the conclusion the need for Agencies or a Freelancer to write the Google Ads Exams and become certified.
Among the reasons are:
It's totally Free to be certified
It increases your street cred in the Digital marketing industry
You become a go-to person when it comes to Google Ads-related issue
Today's episode is supported by Kaeme.com - Ghana's best skincare producer. Shop o...
2019-09-0638 min
Colours of Social MediaThe Google Ads Certificate (Part 3) In today's episode, we dived further deep into how you can write and pass your Google Ads Certificate exams. The pass mark for getting the Google Ads certificate is 80% and not 70% as I said in the show. As always, this show is supported by Kaeme Body Care, producers of 100% Natural Shea butter Cream and Black Soap for your skin.
In Conclusion:The Success of your Google Ad Campaign lies solely on the Quality score of your Ad Campaign. Research or read more about how to improve the Quality Score of your Google Ad Campaign.Again, With eve...
2019-08-1439 min
Colours of Social MediaGoogle Ads Certificate (Part 2)We continue our four part series on Google Ads Certificate. A Documentary on events which took place when Google Nigeria organized the first ever Google Ads Cert-a-thon in Accra. Click here to listen to Part 1.
Episode sponsors
Kaeme Body Care
Rinkix.com
2019-08-0732 min
Colours of Social MediaThe Google Ads Certificate (Part 1)In this episode (documentary style) I talked about the events that took place when I took part in the first ever Google Cert a Thon organized in Ghana.
This is Part 1 of series of episodes which will be aired in the coming weeks - all about Google Ads and how to be certified.
Episode supporters
Kaeme
Rinkix.com
Join Digiclan
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2019-07-2531 min
Colours of Social Media8 Top Twitter Tips to get the most Twitter followersSupport for this episode is provided by Kaeme and Rinkix.com
In this episode, I outlined 8 tips to get most followers on Twitter
If you found value in today's episode, kindly share it on your favorite social media platform - it really helps me a lot.
Comment Share Like
2019-07-1012 min
Colours of Social MediaFieldwork: Social Marketers' Greatest ChallengesIn this fieldwork, I had an exciting interaction with Justice Okai - Allotey, @owula_kpakpo. This fieldwork is the 7th episode of The Enoch Appiah Show. We discussed the challenges faced by Social Media marketers.
Show supported by rinkix and kaeme.com
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2019-07-0354 min
Colours of Social Media7 Tools to Power Up your Social MediaSupport for this Episode is provided by Kaeme and Rinkix.com
7 Tools to Power up your Social Media
Google Trends
Buffer
Canva
Unsplash
Animoto
Feedly
Tools that deserves honorable mentions
IFTTT
QUUU
Zapier
Iconosquare
Brand 24
Google Keep
If you're on Anchor, favorite this Podcast - please.
Share, Comment, Like.
Goodnight and have a pleasant tomorrow.
2019-06-2617 min
Colours of Social MediaFieldwork: 3 Ways to Organize Events Using #SocialMediaThe first episode of my Field work introduces Albert Datsomor, @Albertdat, the online lead for @BarcampTema.
Our conversation centered on the topic, how to organize events using Social Media. Albert outlined how he and his team organize trending events while solely relying on Social Media
Thank you GhanaThink Foundation and the Barcamp Tema team for joining me in this episode.
Missed out on Barcamp Tema? Click here to follow the #bcTema hashtag.
Follow @BarcampGhana on Twitter
Follow @BarcampTema on Twitter
...
2019-06-1627 minColours of Social MediaUpdate: My first Field Work in Tema, featuring Albert Datsomor of Barcamp Tema #bcTemaThis is an update to today's episode. I went to my first field work in Tema. I talked to Albert Dastomor, the online Lead for Barcamp Tema. Our conversation was about how they use Social Media to organize events.
The next episode won't come on at 7pm. I'm still on the road, but you'll get it today. .
Have a good night and stay tuned. #bcTema
2019-06-1501 min
Colours of Social MediaJun 14: Stories about Google, Uber, Saudi Arabia and MozillaIn this week's headlines…
Google Releases first photo of Pixel 4
Saudi Government is hunting women decedents by tracking the IMEI number of their
Mozilla Firefox gets a new logo and
Uber Air Announces Melbourne as trial city for flying taxi service
2019-06-1506 min
Colours of Social MediaRevealed! Why I'm Always on My PhoneRevealed! In this episode, I answered a lot of question I've been asked countless times. As you dig deeper into this episode, you'll find the need to be always on your phone as a Business owner or as the Social Media Manager for an organization.
This episode was supported by Kaeme Body Care and Rinkix
Connect with me on Facebook,
Follow me on Twitter
Follow me on Instagram
Goodnight and have a pleasant tomorrow.
2019-06-0811 min
Colours of Social Media5 Cheapest Ways to Increase Engagement on Social Media [Ep 3]Sponsors
This episode is supported by rinkix.com
Rinkix.com helps you get the best home. Currently in its beta version, rinkix.com is accepting new real estate agents to join them.
If you’re a property owner or a real estate agent, visit rinkix.com to get an exclusive invite to join.
Rinkix - find a place you can call a home.
This episode is brought to you by Kaeme.
Your skin will love Kaeme’s range of skin care products. Turn your room into a peaceful haven with their scent...
2019-05-2607 min
Colours of Social MediaHow to Post Like me on Social Media (Ep 2)In this Episode, I show you the secret to posting like me on Social Media. Before you listen, the secret is basically getting the right source of content to feed your audience with. I've laid out almost 10 content sources for your Social Media Pages. Don't forget to record your content sources for me. I'd love to hear 'em!
2018-11-2616 min
Colours of Social MediaWhy I Created my First Facebook PageLet's continue on the journey of getting your Business on Social Media. This episode outlines the importance for a business to have a presence on Social Media
Link:
Sprout Social Study: https://sproutsocial.com/insights/build-customer-relationships/
Twitter Study: https://blog.twitter.com/marketing/en_us/topics/research/2015/Consumers-spend-after-positive-customer-service-interaction-on-Twitter.html
2018-11-1209 minColours of Social MediaThe Enoch Appiah Show (Intro)The Very first episode of The Enoch Show. What to expect.
2018-11-0302 min