Shows
Marketing 101 for ChiropractorsFront Desk to Sales Team: Maximizing Your Practice's First ImpressionYour front desk isn't just answering phones—they're your practice's first sales team, and they might be losing you patients every single day without you realizing it. In this eye-opening episode, Dr. Enrico Dolcecore tackles the often-overlooked weakness in chiropractic offices: phone conversion. While you might be spending thousands on marketing and generating leads, those efforts go to waste if your front desk can't convert callers into booked appointments.The hard truth? Most people hang up within eight seconds of calling your office. That's barely enough time to ask about price or insurance before you've los...
2025-04-1823 minMarketing 101 for ChiropractorsMaximizing Patient Engagement and ComplianceIs your chiropractic practice ready to navigate the ever-changing landscape of digital marketing? Discover crucial insights with Dr. Enrico Dolcecore as he unravels the latest digital marketing strategies every chiropractor needs to know. With Meta's sweeping privacy updates reshaping Facebook and Instagram advertising, Dr. Dolcecore highlights the urgent shift towards landing pages to remain HIPAA compliant and avert potential ad account suspensions. We explore why digital agencies are reallocating budgets from Meta to Google and how landing pages enhance ad effectiveness across platforms, ensuring your practice stays ahead of the curve.In our conversation, we stress the...
2025-02-0719 minMarketing 101 for ChiropractorsStrategies to Strengthen Your Facebook AdsDiscover the key to transforming your chiropractic marketing efforts and avoid the pitfalls that could be holding you back. Have you ever wondered why your Facebook ads aren't converting as expected? Join Dr. Enrico as he uncovers the common mistakes chiropractors make and offers insights into crafting compelling ads that truly engage your target audience. Learn how to stop relying on generic offers and start using personalized strategies that build brand recognition and trust over time.Unlock effective digital marketing strategies tailored for chiropractors who face the challenge of competing with larger medical institutions. Dr. Enrico shines...
2025-01-2425 minMarketing 101 for ChiropractorsStrategic Marketing Planning for Your Chiropractic Practice in 2025What if you could turn predictable slow seasons into periods of thriving growth for your chiropractic practice? Join me, Dr. Enrico Dolcecore, as we explore the art of crafting a powerful marketing calendar for 2025. By diving into past performance data, we uncover hidden trends and strategize for both peak and low periods, ensuring that you're always ahead of the curve. You'll learn the secrets of planning around personal and team events, and how to keep your growth momentum strong even when vacations roll in. Don't miss the live session on December 9th on YouTube, where I'll be offering personalized...
2024-12-0618 minMarketing 101 for ChiropractorsChiropractic Conversations to Boost Community EngagementUnlock the secrets to transforming your chiropractic practice through the power of awareness campaigns on Facebook. What if the key to skyrocketing your ad performance lies in a step you're skipping? Join us as we promise to reveal how building brand familiarity and trust can be the cornerstone of an effective advertising strategy. Discover how these efforts can lead to a warm audience that responds positively, reduces costs, and boosts conversion rates, positioning your practice advantageously for the predicted economic upturn in 2026.In this episode, we guide you through the updates of a specially tailored Facebook course...
2024-11-1515 minMarketing 101 for ChiropractorsBuilding Community Online to Expand Your Digital ReachDiscover the rollercoaster journey of Simon, a resilient entrepreneur who transformed early success and subsequent setbacks into a pioneering e-commerce accelerator model. From launching a million-dollar fitness brand, Fitwear, at just 19, to facing financial ruin by 27, Simon’s story offers invaluable lessons in entrepreneurship, resilience, and adaptation. Gain insights on how these experiences shaped his innovative approach to building internal teams and systems for e-commerce brands, offering a blueprint for overcoming challenges such as rising advertising costs and navigating the digital business landscape.Uncover strategies for building thriving digital health communities by tapping into the power of le...
2024-11-0834 minMarketing 101 for ChiropractorsEnhancing Sleep Quality Through Chiropractic Partnerships with Saatva MattressesUnlock the secret to superior sleep quality as we welcome Scott from Saatva, who shares an exciting partnership opportunity between Saatva and chiropractors. This episode promises insights into how Saatva's luxury mattresses, made from organic materials like New Zealand wool, align with chiropractic values and aim to improve patients' wellbeing. With features like dedicated lumbar support, an unparalleled 365-night trial, and lifetime warranties, Saatva emerges as a prime referral partner for chiropractors seeking to offer therapeutic sleep solutions. Scott also elaborates on how Saatva's eco-friendly initiatives and hypoallergenic materials make them an ideal choice for health-conscious individuals, supported by...
2024-11-0123 minMarketing 101 for ChiropractorsStrategic Marketing Planning for Thriving Chiropractic PracticesUnlock the secrets to a thriving chiropractic practice with expert insights on strategic marketing planning. Join me, Dr. Enrico D, as we uncover how allocating just 8-10% of your gross revenue can transform your business trajectory, ensuring steady growth and patient acquisition without falling into the reactive pitfalls that many practices face. We'll explore a detailed marketing budget blueprint designed specifically for chiropractors, where authentic and tailored strategies pave the way for long-term success. Learn how to effectively distribute your budget across impactful channels like social media, events, and SEO, while aligning these efforts with your personal and professional...
2024-10-2519 minMarketing 101 for ChiropractorsSecrets to Successful Email and Social Media MarketingUncover the secrets of compelling copywriting with Linda Malone, a seasoned copywriter who shares her inspiring journey from the fitness industry to the dynamic world of marketing. Linda offers invaluable insights into her transition from print to online writing, revealing the challenges she overcame and the strategies she developed to capture audience attention through effective email marketing. With practical advice on delegating tasks and the art of hiring the right people, Linda's experiences are a must-listen for any aspiring entrepreneur seeking success in an ever-evolving industry.Explore the fascinating intersection of AI and writing as we discuss...
2024-10-1828 minMarketing 101 for ChiropractorsLike A HurricaneFacing a hurricane's wrath taught me invaluable lessons in preparedness and resilience—not just about weathering the storm outside, but the ones we face in business too. Inspired by Hurricane Milton's impact on Siesta Key, I share personal experiences on handling chaos, emphasizing the critical need for contingency plans to tackle unexpected disruptions like power outages and key staff changes. This episode is all about understanding how to respond and recover effectively, with a focus on re-evaluating priorities especially during the cleanup phase, to rebuild stronger and use challenges as stepping stones for growth.Throughout our conversation, we...
2024-10-1117 minMarketing 101 for ChiropractorsWinning Marketing Strategies from an Austin ExpertReady to transform your digital marketing strategy and drive your business to new heights? Join us as Avi from Austin, Texas, unpacks his remarkable journey from tech roles at Intel to launching a successful digital marketing agency that specializes in local service businesses such as chiropractors. Avi shares his expert insights on navigating the dynamic world of digital marketing, highlighting the pivotal role of SEO, advertising, and compelling ad copy in scaling your business. Discover how recent changes in Facebook and Meta are reshaping ad costs and targeting, and learn how to ground your strategy in basics to boost...
2024-10-0425 minMarketing 101 for ChiropractorsExpert Tips on Navigating Chiropractic Marketing PhasesWhat if understanding the stage of your business could transform your marketing success? Join us for an insightful episode where we break down the stages of business—starter, growth, and scale—and reveal how tailoring your marketing strategy to these stages can optimize outcomes. I'll share my experience as a digital coach to address common challenges in the chiropractic industry, such as the lack of sales plans and the need for bundling services to boost patient acquisition and retention. Learn how to manage your marketing budgets effectively by understanding your business's current phase and making informed decisions that drive sust...
2024-09-2720 minMarketing 101 for ChiropractorsOrganic Growth with Targeted Blog ContentCan personalized blog posts really trump expensive Google Ads in boosting your search engine rankings? This week on Marketing 101, we’ll dive deep into the world of SEO through blogging, guiding you on how to make your content stand out and climb the Google ladder. From the importance of regular, personalized content to the pitfalls of generic outsourced blogs, we’ll give you the lowdown on crafting posts that truly resonate with your audience. We’ll explore why investing in SEO through blogging offers a more cost-effective strategy than pouring money into Google Ads and how tools like Google Search...
2024-09-2016 minMarketing 101 for ChiropractorsEffective Email Techniques for Chiropractic SuccessCan newsletters really skyrocket your chiropractic practice? Discover how newsletters are making a powerful comeback in the world of marketing, particularly for chiropractors and small business owners. Join Dr. Enrico as he dissects why maintaining a robust email list is crucial and how it can keep your practice in the forefront of your client’s minds, much like the strategies employed by giants like Costco and Amazon. Learn how to balance your clinic hours with marketing efforts, and get practical tips on using tools like MailChimp to streamline your email delivery and achieve impressive open rates.Unlock th...
2024-09-1317 minMarketing 101 for ChiropractorsCreating Impactful Health Events to Drive Your PracticeWhat if hosting a simple health fair could transform your chiropractic practice and position you as a trusted community leader? Discover how creating welcoming and engaging events can bridge the gap for chiropractors facing the unique challenge of attracting new clients. We’ll explore the power of trust and rapport, and why stepping outside the office to meet people where they are leads to more valuable word-of-mouth referrals and stronger community ties.Join Dr. Enrico Dolcecore as he narrates an inspiring story of a father's fight with cancer that sparked a passionate journey into holistic health, ultimately re...
2024-09-0623 minMarketing 101 for ChiropractorsSimple Strategies to Amplify Patient ReferralsWhat if you could turn every patient into a loyal advocate for your chiropractic practice? This episode of Marketing 101 for Chiropractors promises to reveal the secrets of mastering referral marketing, an often overlooked yet incredibly powerful strategy. We explore the subtleties of passive versus active referrals, showing you how natural word-of-mouth can be amplified through clever tactics like Google reviews and referral cards. Learn how engaging with community groups and creating positive feedback loops keeps your practice top-of-mind and fosters a supportive community around your services. We also unlock the art of building a referral program that d...
2024-08-2322 minMarketing 101 for ChiropractorsAdapting to Google Changes for Chiropractic SuccessEver wondered why your Google Ads campaigns aren't bringing in as many patients as before? Join us in this episode where we uncover cutting-edge Google Ads optimization strategies specifically designed for chiropractors. We'll guide you through utilizing Google's optimization scores and recommendations effectively, while remaining vigilant against pitfalls like bot traffic inflating your ad clicks. Discover how to set up and manage your search campaigns with precision, leveraging tools like SEM Rush and Google Search Console to select and refine keywords. Learn about the common conversion goals tailored for chiropractic practices and the significant rise of mobile searches through Google...
2024-08-1615 minMarketing 101 for ChiropractorsAustin Reed on AI Transforming Patient CareWhat if artificial intelligence could outperform doctors in diagnosing illnesses? Join us as we chat with Austin Reed from Horizon.dev, who shares his incredible journey transitioning from a digital nomad and programmer to co-founding a company that's shaping the future of AI in healthcare. We dive into the revolutionary ways AI is transforming patient care, enhancing customer service, and enabling more accurate data analysis within the medical field. Austin discusses the exciting potential and understandable hesitations surrounding AI in medical practice, addressing both its superior diagnostic capabilities and the regulatory concerns that come with these advancements....
2024-08-0917 minMarketing 101 for ChiropractorsBoost Your Clinic's Online Presence with Dave KaminskiEver wondered how you can revolutionize your chiropractic practice's marketing strategy? Join us as we sit down with Dave Kaminski from Collaborative Pros, who brings 25 years of business and marketing wisdom to the table. From his humble beginnings in the window cleaning industry to becoming an online marketing guru, Dave’s journey is both inspiring and educational. Learn actionable strategies to adapt to the digital age, especially if you're just starting out or looking to increase your online presence.Curious about how to rank higher in local searches or make the most out of Google Maps? Dave br...
2024-08-0221 minMarketing 101 for ChiropractorsPractical Podcast Marketing Strategies RevealedWhat if you could significantly enhance your business growth by mastering the art of podcasting? Join us in this episode of Marketing 101 as we bring you Jessica Rhodes from Inner View Connections. With her entrepreneurial journey from stay-at-home mom to successful business owner, Jessica reveals the secrets of leveraging both owning a podcast and being a guest on others. She underscores the transformative power of collaboration and SEO in expanding your podcast's reach, offering practical tips for both visibility and client acquisition without needing traditional in-person events.Curious about how backlinks and SEO can skyrocket your podcast's...
2024-07-2621 minMarketing 101 for ChiropractorsCaptivating Content Creation and Social Media Mastery for Marketing SuccessTransform your content and marketing game with actionable insights in this episode of Marketing 101! Learn the secrets to creating highly engaging content using the advanced capabilities of modern smartphones and the resurgence of infographics. Discover the power of user-generated content and how platforms like Canva can revolutionize your visual storytelling. Plus, get tips on leveraging stories and reels to share captivating behind-the-scenes glimpses that will make your brand more relatable and engaging.Unlock powerful social media marketing strategies to boost your visibility and engagement. Master the art of using hashtags effectively on platforms like Facebook and explore...
2024-07-1922 minMarketing 101 for ChiropractorsThe Juice Is In The Follow-UpCan you imagine missing out on potential patients because your follow-up strategy isn't up to par? Join us on Marketing 101 for Chiropractors as we uncover the art of effective lead follow-up with Dr. Enrico D. This episode promises to transform how you handle lead conversion by tackling common challenges head-on, such as the difficulty in contacting leads and the misconception of "bad" leads. Learn the secrets behind powerful automation systems that can streamline your calls, texts, and emails, ensuring you reach out to leads within the critical first five minutes. We'll guide you through creating a balanced follow-up system...
2024-07-0511 minMarketing 101 for ChiropractorsEngage, Convert, Succeed: Strategies for Service Business GrowthAre you ready to revolutionize your approach to growing your service business? In our latest episode, we make the bold statement that more leads may not be the ultimate solution. Join us as we uncover the real issue—effective conversion of existing leads. Offering a unique perspective as both a chiropractor and a digital marketer, we explore the marketing funnel through compelling analogies from the car industry. Learn why blaming lead quality can backfire and damage relationships with digital agencies, and discover the importance of implementing robust marketing systems. We also touch on the distinct challenges faced by younger ve...
2024-06-2817 minMarketing 101 for ChiropractorsThe Power of Keywords and Backlinks in SEOCan mastering SEO be as straightforward as it seems? Join us on this episode of Marketing 101 as we uncover the essentials of Search Engine Optimization (SEO) and the indispensable utility of Google Search Console. Using real-world examples from a chiropractic practice, we break down how optimizing your content with the right keywords and building a robust network of backlinks can skyrocket your search engine rankings. We dive deep into the practical aspects of using Google Search Console, from domain verification to performance analysis, empowering you to make data-driven decisions that enhance your advertising and keyword strategies.But...
2024-06-2119 minMarketing 101 for ChiropractorsElevating Your Business with Strategic Accounting PracticesEver wondered how a psychologist becomes a successful accountant? Nolan from Bradfield Accounting shares his transformative journey and offers a fresh perspective on the crucial role of accounting in business success. Learn essential foundational practices like proper bookkeeping, which can simplify your tax preparation and make loan applications a breeze. Nolan also provides strategies for business owners to break through revenue plateaus and drive growth. For those with established businesses, he imparts wisdom on adopting a stewardship and legacy-focused mindset, valuing time and purpose over mere profit.In addition, we discuss the importance of seeking professional advice...
2024-06-1425 min