EnterTalk - Podcast Details

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May The Best Brand WinEpisode 163: An Entrepreneur’s Successful Marketing JourneyThey say entrepreneurs are unemployable because they’d rather MAKE a job than TAKE one. Well our guest on today’s program certainly fits that bill. He’s a visionary fitness trainer known around the world for training pro soccer stars — turned actor who worked alongside of Will Ferrell and Robert Duvall — He’s a documentary filmmaker - turned inventor and marketer. He’ll give us some tips, share his journey and even tag team some winning and losing stories from the marketing universe on another fantastic episode of May the Best Brand Win on Entertalk.2020-07-2056 min

May The Best Brand WinEpisode 162: You Call THAT Marketing!I was in a conversation recently with some business owners and the question of “what is your most effective marketing advice” came up. Almost all of them said “yeah, we don’t do much marketing,” which I found strange. Upon further examination many of them engaged in plenty of marketing-related activities but they just didn’t “call” them marketing. So we’re going to talk about all of the activities that companies do that apparently they don’t think are marketing, but they actually are. We’ll also dig into who’s winning and losing this week on another fantabulous episode of May the Best Bran 2020-06-2040 min

May The Best Brand WinEpisode 161: Marketing's Order of OperationsMath was not my favorite subject mostly because you couldn’t BS your way through it. There’s a process, an order to how you do it and there isn’t any room for improvisation. Well, after studying thousands of marketing campaigns from b2b and b2c companies, I can tell you there’s a order of operations for marketing too. We’re gonna talk about it and still have time to hit who’s winning and losing on another semi-entertaining episode of May the Best Brand Win on Entertalk!2020-06-1541 min

May The Best Brand WinEpisode 160: Making Sure Your Price is Right With ScienceEpisode 160: Making Sure Your Price is Right With ScienceIf you study marketing, you know about the four P’s. One of those P’s is PRICING. And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga. Per does price specific market research also called Predictive Demand Analysis(TM) and is an expert in what things SHOULD cost. We’re going to talk about pricing, baby and Per is going to show us the science behind it. We’ll also hit who’s winning and losing on another affordably priced, award-winning episode of May...2020-06-0844 min

May The Best Brand WinEpisode 159: When There's No Time Left for MarketingWhy are some of the world’s most successful people NEVER late to meetings? Because time is the one thing which you cannot buy more. In my business, a common objection to improving marketing is time. I just don’t have TIME to do any marketing. Well, that is pretty shortsighted and dumb. So I’m going to show you WHY you should make time for marketing and HOW to do it. We’ll also tackle who’s winning and losing this week in marketing on another fun-filled and super educational edition of May the Best Brand Win on Entertalk.2020-05-2539 min

May The Best Brand WinEpisode 157: Gimme Three Steps to a Better WebsiteMost website really, really suck. They are old, outdated, unclear and full of so much marketing crap you have to run a mental marathon of calories to figure out what they say. And of course, most people won’t do that. So we’re gonna discuss how it happened and more importantly the three things you can do RIGHT NOW to fix yours. We’ll also dive into who’s winning and losing on another robust yet airy episode of May the Best Brand Win on Entertalk.2020-05-0945 min

May The Best Brand WinEpisode 156: How Public Opinion Is REALLY FormedOne of the un-advertised powers of public relations has always been our ability to form and shape public opinion. And if you truly knew what PR could accomplish, it would be outlawed immediately. This latest coronavirus situation makes a nice case study about public opinion. So join me as we look deeper into it and determine how this whole thing happened. We’ll also hit who’s winning and losing on another epic episode of May the Best Brand Win on Entertalk!2020-04-2747 min

May The Best Brand WinEpisode 155: The Dangers of Media WordplayYou may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audience. Words matter. Putting them together one way leads to a logical calm decision-making public. Doing it another way, results in stores being cleaned out and people walking around on the street looking like walk-in extras for Doogie Howser, MD. We’ll talk about the subtleties of word play — how they do what they do and how YOU can make sure they don’t do it to you or your family. (See what I did there). We’ll also hit who’...2020-04-1856 min

May The Best Brand WinEpisode 154: What We Know About PeopleScreenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure - the greater the pressure, the deeper the revelation, the truer the choice to the character's essential nature.” Well, 2020 has been quite a story so far, huh? And what have we seen? Also, why is knowing people SO darn useful in marketing? We’re gonna dig into these fascinating questions and have time to hit who’s winning and losing on the next Razzie-award winning episode of May the Best Brand Win on Entertalk. 2020-04-1342 min

May The Best Brand WinEpisode 153: Save a Life. Stop Breathing (And other bad messages during trying times)Episode 153: Save a Life. Stop Breathing (And other bad messages during trying times)If you’re managing marketing for a company during the COVID-19 quarantine, you’re out of things to say. You know it, we know it. You’ve already sent out the “We’re Here for You” email and that’s all you had left in the tank. But fear not, because I’m going to show you exactly what your company or org should be saying during even the most difficult of times. And we’ll have to time to hit who’s winning and losing on another spectacul...2020-04-0941 min

May The Best Brand WinEpisode 152: The Emotion of Marketing DesignAs good marketers, we know that the message/story and strategy come first, followed by design. But design is extremely important as long as it follows and supports the story. So many emotions get tied up in design and that can serve a brand and it can hurt as well. Join me as we discuss the emotional side of design and how to stay on the right side of it, and we’ll see who’s working enough hours to be winning and losing on another JD Powers and Associates Award winning episode of May the Best Brand Win on Ente...2020-03-3155 min

May The Best Brand WinEpisode 151: After the RainAs the US deals with 270 deaths and 12K cases of coronavirus, while promoting the story with the power of 25 or 30 Super Bowls, the business world has been left wondering what to do next. Well every storm eventually ends and that will be the case with this one too. So I’d like to get us really focused on what happens AFTER the virus and we get back to business. We’ll also tackle who’s winning and losing on another Nobel Prize winning episode of the completely virus-free May the Best Brand Win on Entertalk!2020-03-2337 min

May The Best Brand WinEp. 150: Betraying the Public Trust“I believe in journalism.” Yeah, when Walter Williams wrote that as part of The Journalist’s Creed, it was true of himself and most people. However, today it’s a different story. Actually it’s more of a narrative being pushed as propaganda rather than “news.” Has journalism betrayed the public trust? Why? And is there any way back? As marketers, where does this leave us in terms of public relations, advertising and other tools that rely on the public’s trust in our news media? We’re gonna hit all of this and more on the 150th (set of steak knives) edit...2020-03-1857 min

May The Best Brand WinEpisode 149: More Than WordsEverything in marketing starts at the same place — words. Not logos, not photos, not videos, not anything but words. But the words we use can bring either confusion or clarity to our audience and CAN mean the difference between growth and a “going out of business" sign for a company. In this episode, we’re going to talk about words and why they still matter in a world of puppy videos. We’ll also hit who’s winning and losing and have all sorts of “sanitized for your protection” fun on the next coronavirus-free edition of May the Best Brand Win on Enterta 2020-03-0858 min

May The Best Brand WinEpisode 148: The Confusion and Power Around Free StuffEpisode 148: The Confusion and Power Around Free StuffNow that we’re in full swing political season for the primaries, lots of stuff is being promised as “free”. Free has been used as a marketing hook since caveman days when that first hairy dude gave away an extra bone just to get you coming back to his cave. Free has power, but free can be confusing too and set some wild expectations. So we’re going to talk about free and when it benefits a brand and when it hurts one. We’ll also dig right into who’s winning and...2020-02-2559 min

May The Best Brand WinEpisode 147: PR Beyond the Press ReleaseIf I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world has changed, is changing and the PR profession is evolving past this tool into some interesting new areas. So we’re gonna talk about the past, present and future of PR and its primary weapon of choice, the press release. We’ll also swipe right and left on a few winners and losers in the marketing world this week and we’ll still have time to collect all of that Valentine’s Day love from fans and friends alike on another...2020-02-1759 min

May The Best Brand WinEpisode 146: Super Bowl Ad StoriesDid you know that more than 80 entities fought for your attention on Super Bowl Sunday and paid $5 million every 30 seconds to do it? Yep, that’s the Super Bowl and to many people, the ads are more of a feature than the game itself. Although it was fun seeing my hometown KC MO Chiefs win it in spectacular comeback kid fashion. Well, we’re gonna dive in and tell you who won and lost with their ads and why — and of course we’ll have a fresh batch of winning and losing too! So join me for a Lombardi trophy winning vers...2020-02-1159 min

May The Best Brand WinEpisode 145: NAMM 2020It’s been described as "the biggest toy store in the world for musicians and pro audio aficionados." It’s also been called “the largest collection of bad credit risks ever assembled under one roof”. It’s the one and only NAMM Show—and this year did not disappoint. Tune in and see who won and lost and who introduced the products musicians will be talking about all year long (because that’s when they will finally launch). It’s gonna be another great episode of May the Best Brand Win on Entertalk so don’t miss it!2020-02-0459 min

May The Best Brand WinEpisode 144: Report from CES 2020You have to admire technology and its ability to solve mankind’s various problems. Many problems you didn’t even know you had. Well, if you love technology, then CES 2020 was for you. Don’t worry if you didn’t make it out to the desert because I was there for you, asking the questions the mainstream media is too afraid to ask…about mental dog training and many other subjects. So tune into another sure-fire award-winning episode of the acclaimed podcast, May the Best Brand Win on Entertalk Radio!2020-01-2759 min

May The Best Brand WinEpisode 143: Why Everyone Deserves Great Marketing But Doesn’t Get ItTo me, marketing should always be great. After all, we’re telling powerful stories about the customer’s favorite subject — themselves and their own needs. So they’re locked in. But when you look around at all of the thousands of marketing messages bombarding us every single day, they are telling a different story — a confusing story all about the company and ITS needs with ZERO mention of you. Big problem. So we’re going to talk about this topic and before it’s over Santa Scott is going to leave some useful tips on how to create really great marketing in 2...2019-12-2359 min

May The Best Brand WinEpisode 141: Giving Your Customers a PathMarketing is about a lot of things, but one of the biggest is transformation. By providing cool products and services we can actually take people on a little journey to get where they ultimately want to go. Sounds simple, but more companies screw this up than you can count. So, we’re going to talk about it and show you how to do it the marketing ninja you are, baby! We’ll also dig into who’s winning and losing on about TEC Award winning episode of May the Best Brand Win on Entertalk.2019-12-0759 min

May The Best Brand WinEpisode 140: Conscience and ReputationReputation comes from the Latin word reputationem, which means "consideration." It's how people consider, or label, you — good or bad. Every choice along the way matters and either builds it up for you or your company or tears it down. We’re gonna talk about conscience and reputation this week and I’ll give you a few tips for building a great one and not screwing it up with your marketing. We’ll also drill into who’s winning and losing this week on another GRAMMY award winning episode of May the Best Brand Win on Entertalk.2019-11-1759 min

May The Best Brand WinEpisode 139: Scott’s Top Ten Marketing HacksMarketing means a lot of different things to different people but everyone who does it long enough develops a few tricks or hacks that REALLY work well. I’m going to share my top 10 list of marketing hacks and we’ll also have time to dig into who’s winning and losing this week in marketing & communications on another CMA winning episode of May the Best Brand Win on Entertalk.2019-11-1159 min

May The Best Brand WinEpisode 138: Creepy MarketingIt seems like every day is Halloween in the world of bad marketing with more creeps, ghosts and ghouls in your in-box and social feed than you can stand. So let’s talk about it — What approaches are super creepy and WAY over the line? — and how do you stay assertive for your clients and companies but still back off to let the relationship live and breathe? We’ll hit this spooky topic along with a fresh scary batch of winners and losers on the next award-winning May the Best Brand Win on Entertalk.2019-10-2959 min

May The Best Brand WinEpisode 137: You Understand, RIGHT!Understanding (aka comprehension) is the most desired outcome of effective communications. But a lot of companies are in a BIG hurry to sell you something and they won’t let a little thing like YOUR preferences or needs get in the way of THEIR goals. So to help out here, I’m going to focus this episode on the things you need for people to REALLY understand a message. We’ll also dive headfirst into who’s winning and losing this week in marketing & communications on another fun-filled, Razzy-award winning episode of May the Best Brand Win on Entertalk.2019-10-1958 min

May The Best Brand WinEpisode 136: What Marketers Should Know About The California Consumer Privacy ActThere’s a disruptive storm coming to California in January of 2020 and it’s a big one. The brand spankin new CA Consumer Privacy Act goes into effect and organizations are going to have to get IT, legal and marketing in the same room to manage it. I recommend the donuts with sprinkles to get this done cause everyone likes those. Before the storm hits, I’m going to go through the new law from the marketing point of view and tell you what you need to know. Better bring a poncho! And of course, I’ll dig into who’s winning...2019-10-0659 min

May The Best Brand WinEpisode 135: Getting FractionalOh it’s all the rage in the gig economy, fractional executives. That’s right, you too, can purchase a fraction of a senior execs time, tap into that expertise and NOT have to invite them to the holiday party so more booze for you! Returning with me on the show will be senior marketing guru Seth Avergon of Avergon Marketing to discuss the idea of fractional marketing executives (or any executives really) and why it can be the right choice for some organizations. Of course, Seth and I will tag team who’s winning and losing on another Emmy-award winning e...2019-09-2859 min

May The Best Brand WinEpisode 134: Reputation in a World of FakesBrand reputations are hard fought and won over time and usually the most valuable assets any business can possess. After all, if the brand is the sum total of EVERYTHING, then everything is now on the line when reputation is threatened. With more photos and videos being convincingly faked via new tech, how will companies find ways to maintain brand reputation? We’re going to talk about deep fakes and big mistakes and still have time to hit who’s winning and losing on the next CMA-Award Wining episode of May the Best Brand Win on Entertalk. 2019-09-0759 min

May The Best Brand WinEpisode 133: Using AI in a World That Only Cares About MEWe’ve talked about the importance of using intelligence in marketing before. And there are some who think using artificial intelligence can “improve the customer journey” and other BS-sounding phrases meant to lull companies into a sense of security for putting their most important assets in the hands of the same things that tried to kill Sarah Conner and end humanity. Want the real truth about the fate we make? Then tune in to another Peabody-Award-Winning episode of May the Best Brand Win on Entertalk.2019-08-2659 min

May The Best Brand WinEpisode 132: What Winning Brands DoEpisode 132: What Winning Brands DoThere are thousands of brands out there all vying to be top in their categories. My company’s tag line and the name of this radio show is May the Best Brand Win so sometimes I get asked, so...HOW do we win? Well, we’re gonna talk about it and I’m going to leave you with my best tips for building a trusted, beloved and yes, winning brand. And we’ll also see who’s winning and losing out there in the world this week. So join me for another fantabulous award-winning episode of...2019-08-1759 min

May The Best Brand WinEpisode 131: Giving Customers What They WantAt its core, marketing is pretty simple. Learn what customers want, deliver it better than anyone else and build a strong relationship. Easy, right? But the marketing we see on a daily basis isn’t this at all - it’s dumb ads, robocalls, telemarketing, awful salesy emails and pitches on social media. Why the disconnect and what can be done about it? We’ll hit this topic today along with a freshly baked batch of who’s winning and losing on the next Oscar-nominated episode of May the Best Brand Win on Entertalk Media.2019-08-1059 min

May The Best Brand WinEpisode 130: Summer NAMM 2019Episode 130: Summer NAMM 2019Yee to the haw, the music products industry just got back from its annual hoedown in Nashvegas called Summer NAMM. The new bachelorette party capital of the world was completely saturated with new guitars, amps, tech products, straps and even a very cool tip jar named Phil. I interviewed a bunch of them on the floor and we’ll go through them along with a fresh, hot collection of winners and losers in the world of marketing. It’s gonna be another CMA-award winning episode of the May the Best Brand Win on Entertalk.2019-07-2759 min

May The Best Brand WinEpisode 129: Are You a Stunt Man?As we know, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. In PR, we know there are two types of people — stunt people and non-stunt people. So let’s dig into stunts and see which ones worked and which ones really didn’t. Plus, lots of companies out there winning and losing to cover on another post-vacation edition of May the Best Brand Win only on Entertalk Radio.2019-07-1459 min

May The Best Brand WinEpisode 128: Crisis Me a RiverEpisode 128: Crisis Me a RiverIn this day and age when it seems everyone is just waiting around to be offended by something YOUR company said or did, CRISIS public relations is pretty important. Joining me on the program is crisis PR expert David Oates. Oates helps organizations repair their brand's reputation in the press and online. David Oates can handle any Crisis PR situation and train others to do the same. As a U.S. Navy Public Affairs Officer and a corporate PR professional, he dealt with a broad range of Crisis PR issues. These include mass layoffs...2019-06-2359 min

May The Best Brand WinEpisode 126: Making Indie Artists Major League with Javan from OctiiveIf you’re a music artist in 2019, the world is very different today than it’s been. There are no record labels to pay you, guide you (and take the vast majority of your money) You’re pretty much on your own. But an OC-based startup called Octiive has some resources and the passion to help artists succeed. Joining me on the program is their CEO, Javan, to talk about what they’re doing and how they’re trying to change things. Of course, Javan and I will tag team who’s winning and losing in marketing communications this week and everyone wil...2019-06-0859 min

May The Best Brand WinEpisode 125: Using LinkedIn WITHOUT Annoying Your ContactsDing — you have a new LinkedIn connection request. Few things can be as exciting! "Wow, they want to connect with little ol’ ME!," you say as you click the ACCEPT button. And then, like clockwork, you get a template message from them selling their crap and completely ignoring who you are and your wants, needs, etc. Happens all the time and it’s really annoying. LinkedIn can be a very powerful tool, but you’d better use it correctly or you will wind up lonelier than Charlie Brown on Valentine’s Day. We’re gonna talk LinkedIn for real and I’m going to show...2019-06-0159 min

May The Best Brand WinEpisode 124: Friends in Low Editorial PlacesOne of THE biggest misconceptions about PR is that PR pros have buddies working in the media, pick up the phone and just GET media coverage through friendship. Where did this nonsense come from? Why is it bad to actually believe this? We’re gonna talk about public relations and our buddies out there in the press and give you the REAL story about what makes PR work. We’ll also hit who’s winning and losing in this very special Tony award nominated episode of May the Best Brand Win only on Entertalk.2019-05-2559 min

May The Best Brand WinEpisode 123: Rage Against the Machine LanguageAs Google will be quick to point out, yes, a machine can more quickly identify shapes, categorize things, and not miss any. Much better than our feeble human brains can do these simple tasks. But here comes the million dollar question — IF marketing organizations had more personalized, custom information about their customers, would it REALLY matter? Would we REALLY be smarter? Or would we still send out more e-mails, cram people into funnels and really use the technology to just do more stuff, more frequently and poorly. Because as I see it, that’s what is happening with machine learning. Liste...2019-05-2059 min

May The Best Brand WinEpisode 122: State of the Media 2019Did you know that six large companies control more than 90 percent of what Americans read, watch or listen to? It’s changed quite dramatically since the early 1980’s when more than 50 companies were in charge of things. As a marketer, you MUST know the media landscape and so we’re gonna put on our digital waders and dive deep into the stats, who owns what and since when and by the time we’re done, you’ll know. And G.I. Joe once said that “knowing is half the battle.” The other half is not doing anything stupid and we’ll cover that during...2019-05-0459 min

May The Best Brand WinEpisode 121: ToneIt’s not only what you say but exactly HOW you say it that deepens marketing relationships and the tone a brand uses to communicate can be a very important choice at the beginning and throughout the company’s life. So many approaches are completely tone deaf or lack any real sense of tone and that is a missed opportunity. We’re going to dig deep into brand tone, talk about who’s doing it right and who needs some lessons as well as a whole slew of winning and losing examples on the next Nobel Peace Prize winning episode of May th...2019-04-2959 min

May The Best Brand WinEpisode 120: More on Brand MessagingOne of the most important aspects to your marketing is your message and yet, this key piece is skipped and trivialized by so many companies. So once again, we’re gonna talk about brand messaging, why it’s so important and give some examples of when it works well. We’ll also rip into who’s winning and losing on another fantastic edition of May the Best Brand Win on Entertalk.2019-04-1559 min

May The Best Brand WinEpisode 119: Privacy: Such A Lonely WordAnd why? Because everyone is so…untrue. Privacy is shaping up to be THE battleground for business and marketing and you’re in luck because we’ll be joined by data privacy attorney Lily Li from Metaverse Law. Lily will help us dig into such important areas as GDPR, the California Consumer Privacy Act and whatever Congress is cooking up to further regulate the work of marketers across the country. We’ll also tag team who’s winning and losing on this next epic adventure that is May the Best Brand Win on Entertalk Media.2019-04-0159 min

May The Best Brand WinEpisode 118: More Than Brand AwarenessPublic Relations is a tough one to describe in 2019 mainly because there has been quite a blurring of marketing disciplines in the digital age. But I’ve noticed that some in the profession say that PR isn’t about generating sales, it’s about brand awareness. That is actually true, but it’s about MUCH more than just that and we are gonna dig in and educate about exactly what you should expect from a quality PR effort. We’ll also talk college admission scandals and everything else in the realm of winning and losing this week on another action-packed episode of t...2019-03-2559 min

May The Best Brand WinEpisode 116: Nobody TALKS Like ThatSomething happens to people when they become educated and learn a bunch of new fancy-sounding words. They use them in their writing. String enough of them together and you’ve got a big old mess that no one will understand. Why does this happen? HOW does this happen? And how can you as the voice of reason for your company’s marketing & communication efforts make sure it’s not happening at your place? We’ll dig into all of this plus a fresh look at who’s winning and losing on another award-winning episode of May the Best Brand Win on Entertalk.2019-03-0959 min

May The Best Brand WinEpisode 115: What's in a Rebrand?Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig. We do it all the time - but why? and how? And what makes a rebranding effort work? We’ll hit all of that and more as well as delve deep into who’s winning and losing this week in marketing & communications. So join me for another whirlwind, Razzie-winning edition of May the Best Brand Win only on Entertalk Radio!2019-03-0459 min

May The Best Brand WinEpisode 114: Funnels & MagnetsIf you’re a marketer in 2019, you have a decision to make. Do I use a funnel or a magnet? And which one you use depends on what business you think you’re in. So we’re gonna talk about this key decision which can determine success or failure in any company’s marketing program. And of course, we’ll also hit who’s winning and losing this week in the wild and wonderful world of marketing & communications. It’s sure to be another Oscar-winning rendition of May the Best Brand Win only on Entertalk Radio!2019-02-2559 min

May The Best Brand WinEpisode 112: The Super Bowl of MarketingIt’s been called everything from The Big Game (due to trademark licensing issues) to The Super Bowl of Super Bowls. It’s marketing’s biggest day/night and so we’re gonna talk about it. Who won? Who lost, who gained ground and who really blew it. Join me for a Lombardi trophy hoisting edition of the May the Best Brand Win on Entertalk Media!2019-02-1159 min

May The Best Brand WinEp. 111: NAMM Right!It’s the world’s biggest and craziest music products show and anyone who ever WAS anyone was there — it’s The NAMM Show straight from the Tragic Kingdom of Anaheim, California and your fearless host, Scott R was there working, hosting stuff and playing with all of the latest and coolest music gear. Tune in and hear from companies like BandLab, Adam Hall, Morley Wi Digital Systems and more on another fun filled episode of May the Best Brand Win on Entertalk Radio!2019-02-0559 min

May The Best Brand WinEpisode 109: CE-Yes! (or no?)Episode 109: CE-Yes! (or no?)It’s the world’s biggest tech show with everything from autonomous flying taxi drones to the AIs and robots that will take over this planet in the coming years and literally everything tech in between. It’s CES and yes, it was big, it was crowded and it was full of winners and losers brand-wise. Join me as I talk with some of the more interesting exhibitors from Blue Microphones to the world’s first cat genetics test on another Golden Globe-winning edition of May the Best Brand Win on Entertalk Radio.2019-01-1259 min

May The Best Brand WinEpisode 107: Risks and Real Costs of CommunicatingEpisode 107 Risks and Real Costs of CommunicatingThe marketing & communications profession has a dirty secret. Most people who do this work won’t talk about it, but anyone who owns comms for any organization knows about it. You see, there are real risks and costs every single time you decide to communicate — and yet, companies line up to bother their audiences dazzled by potential dollar signs in their eyes. So get ready for the whole truth about communications, which you will probably only hear from me. Everyone else is so busy paying influencers to “influence” you and buying as many social...2018-12-1859 min

May The Best Brand WinEpisode 106: Funnel FallaciesIn the wondrous world of digital marketing today, you can’t swing a dead cat (sorry PeTA) around without hitting somebody talking about your funnel. But what is that really? And is that really the metaphor you want to use to talk about building relationships with customers? Really? Well, join me for this next episode of the Peabody-winning podcast May the Best Brand Win on Entertalk Media and we’re gonna talk funnels and fallacies and fun! We’ll also hit who’s winning and losing this week on another action-packed edition of the show!2018-12-1259 min

May The Best Brand WinEpisode 104: The Future of Digital MarketingDigital marketing relies on data — and another word for that is YOUR data. But what is going to happen to these enterprises when the law catches up to the unethical use of this data and shuts it down? We’re going to talk with a very good digital marketer, Craig Maloney from EO Digital to get to the bottom of digital marketing’s past, present and most important…future. We’ll also tag team the winning and losing segment as we all strive to learn a little something for which we can be thankful on the next CMA-Award winning episode of May the Be...2018-11-1959 min

May The Best Brand WinEpisode 101: Un-sucking Modern MarketingHear more shows like this at https://entertalkradio.com/maythebestbrandwinLet’s face it, most marketing today is a money pit and sometimes…it really sucks. Sometimes it’s a lack of thought, sometimes just focusing on the wrong things and sometimes it’s just laziness. But fear not, because joining me on the show is a true expert in taking the sucking right out of PR and marketing! Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of...2018-10-0659 min

May The Best Brand WinEpisode 100: The Modern Marketing StackEpisode 100: The Modern Marketing StackHear more shows like this at https://entertalkradio.com/maythebestbrandwinToday, advertising is pretty much on autopilot, SEO changes every time Google blows its nose and companies everywhere are searching for the right strategy and tactics to persuade their audiences to care even a little bit. To be in marketing today, you have to have quite a stack of skills and keep up with the latest while not forgetting why we do this stuff and how to ground the latest tech and tools with a real marketing strategy. In this episode, which is nu...2018-09-3059 min

May The Best Brand WinEpisode 99: Celebrities and BrandingEpisode 99: Celebrities and BrandingHear more shows like this at https://entertalkradio.com/maythebestbrandwinSince that first guy wrestled down a velociraptor (or time-period appropriate dinosaur), while others watched in amazement people have absolutely worshipped celebrities. And because brands want that level of trust and love too, they often hire celebs to be their face and this can go well and it can go badly too. Joining me on the program is celebrity branding expert Harold Weitzberg of Weitzberg Consulting who will share a bit of his story and tell us all about the wild and crazy world...2018-09-2359 min

May The Best Brand WinEpisode. 98: Flawed MarketingEpisode. 98: Flawed Marketing Hear more shows like this at https://entertalkradio.com/maythebestbrandwin We live in a world filled with marketing and not really by our choice. And sometimes that marketing is great and motivates us to buy and sometimes it’s horrific and motivates us to boycott and burn stuff, but sometimes it’s really not much at all and THAT can be fatal. Joining me is marketing strategist Seth Avergon of the Avergon Marketing Group in LA to discuss some fatal flaws of marketing these days and what can be done about them. We’ll also tag...2018-09-1059 min

May The Best Brand WinEpisode 97: What’s in a Brand Name?“A rose by any other name would smell as sweet.” Right? If you work in marketing sooner or later you’re gonna get the assignment of naming something. Maybe it’s a new program, a new product or even the company itself — But why do names matter so much? Would Apple be as powerful if it were named Orange back in that garage? And is there any science to naming things? We’re going to dig into naming and how it relates to branding in the next Razzie-nominated episode of May the Best Brand Win on Entertalk Radio. We’ll also run down who’s w...2018-09-0159 min

May The Best Brand WinEpisode 96: Marketing: Cost or Investment?There are two ways to view modern marketing, either as a cost or an investment. And both ways have a case to made. So in this episode, we’re going to go down the arguments for both sides and see if we can figure out an answer. We’ll also hit who’s winning and losing in this wacky world of marketing & communications so please join us for another VMA-Award winning episode of my Mom’s favorite show, May the Best Brand Win on Entertalk Radio.2018-08-2559 min

May The Best Brand WinEpisode 95: Marketing StrateegeryHave you noticed we live in a tactical world — lots of companies DOING things, INVENTING things, BUILDING things but not always sure why. And then of course, it’s marketing’s job to SELL It — make people interested and beat them on the head with the message until they finally submit. All of this comes from a HUGE lack of strategy. And spoiler alert — you cannot do this work or run any business successfully (for long) without a solid strategy. So we’re going to dive deep into it, look at how it’s formed how’s it’s different than tactics and show...2018-08-2159 min

May The Best Brand WinEpisode 94: Unfinished MessagingIn the traditional communications model (from Jr. High) you have a sender (you) a receiver (them) and a message. And just like Jr. High, it’s so simple…so pure… so blissful. …And then we grow up, supposedly “get smarter" and throw about a million things in the way of this very simple model to the point where most organizations couldn’t tell you what their message truly is. And if they did, it would be so filled with self-serving, buzzword-laden laborious language that you’d check out long before they finished. There are reasons why the message got lost along the way...2018-08-1259 min

May The Best Brand WinEpisode 93: Marketing v Privacy Round 10Well, it’s a tale as old as time — marketing wants more information about its audiences so it can craft the perfect individualized message just for them at EXACTLY the time they need it. And consumers think marketing is uber creepy and want to use fake names, numbers and everything else just to keep them away. Because you see, in the real world, marketing has behaved rather irresponsibly with this data and NOW big brother has come a’ knocking. Yes, that’s the sound of the gov’t showing up at the party. With the General Data Privacy Regulations in full effect...2018-07-2959 min

May The Best Brand WinEpisode 92: Influencer Marketing RevisitedWhat do you do when your audience (kinda) doesn’t trust you? That’s easy — You find someone they DO trust and get them to be your messenger. This is what is known as influencer marketing and it’s pretty big business. It isn’t new, but social media channels have changed the game quite a bit. And while we’ve talked about it previously on the show, influencer marketing is due for a checkup because recently it was discovered that some influencers on Twitter and Instagram just may have been inflating their reach numbers with fake accounts, paid followers, etc. So what d...2018-07-2459 min

May The Best Brand WinEpisode 91: Uncommon SenseThere was a time when I believed in common sense. I thought that people grew up, became educated and while making a mistake here and there along the way, generally got things right. But I was wrong. We don’t always share that common viewpoint and that’s cool, but there are a few things in marketing that really NEED to make sense and do not for many companies. So we’re going to explore some of those things and talked about who stepped in it this week in marketing & communications too! Join me for what promises to be another riveting epis...2018-07-1459 min

May The Best Brand WinEpisode 89: Brands of E3It’s big, it’s loud and crazy — it’s the Electronic Entertainment Expo in Los Angeles and there we see some of the biggest brands in interactive entertainment battling for the spotlight and top honors among gamers. Tune in as I recap the show from a branding point of view and interview some cool companies in e-sports, audio and immersive reality. Then come back to reality as we talk about who’s winning and losing outside of the trade show floor. It’s sure to be another boss-level episode of the Academy-Award-Winning show, May the Best Brand Win on Entertalk Med 2018-06-1859 min

May The Best Brand WinEpisode 88: The Other Side of the SwordMay The Best Brand Win - Episode 88: The Other Side of the SwordHear more shows like this one at https://entertalkradio.com/maythebestbrandwinOne goal of marketing/comms is to CUT through the clutter and be seen, noticed, heard, etc. And marketers are pretty good at cutting. But sometimes, the exposed blade of comms can do a bit more damage than good. This week, Roseanne decided to tweet and be funny and now she’s unemployed with a good-sized crisis on her hands. So when is the decision to stay quiet better than saying something? We’re going to...2018-06-0259 min

May The Best Brand WinEpisode 86: The Science of BSHear more shows like this at https://entertalkradio.com/maythebestbrandwinYou see it (or smell it) everywhere regardless of whether or not you reside near a pasture per se. It’s BS, and beyond the hype, half-truths, misstatements and outright falsehoods, there actually is science behind WHY it exists and what purpose it serves. So get your shovels and rubber boots ready as we dive deep into it and learn more about a recent Smithsonian experiment about BS and communications. Of course, we’ll also show you who’s REALLY full of it as we examine which companies are winning...2018-05-231h 00

May The Best Brand WinEpisode 85: Start Me UpThe problems are out there just waiting to be solved and who ya gonna call? That’s right, get ready to be vastly disrupted by some startups and their own ideas about marketing & communications. I recently traveled to Irvine, Calif to attend the annual Eurekafest event and talked with a handful of startups about their challenges and triumphs in marketing. Join me and be inspired to dump your day job and start solving stuff out there on the next touching episode of May the Best Brand Win on Entertalk Media: home of May the Best Brand Win.2018-05-0559 min

May The Best Brand WinEpisode 84: Stepping in ItWow, there are quite a few companies just stepping in it right now and thus, we’re doing a show all about it — specifically what marketing & communications can DO about it for such contenders as Allegiant Airlines, Starbucks and even Facebook. And we’ll also hit who’s winning and losing this week so join me for this very special heartwarming edition of May the Best Brand Win only on Entertalk Media.2018-04-2159 min

May The Best Brand WinEpisode 83: The Really Dumb Things Companies SayLet’s face it, people - there’s a whole lotta stupid in this world. Much more than can be addressed on this or any hour-long show. But we will try nonetheless to address the topic of “why in God’s name did you SAY that?” and we’ll provide some educational tips on how your company or brand can stay firmly planted on the “not stupid” side of communications on a regular basis. It’s actually much easier than you might think. Of course, as is our custom, we will hit who’s winning and losing this week on a another sure-fire hi...2018-04-0700 min

May The Best Brand WinEpisode 81: PESO HappyMarketing today is about mastering PESO when dealing with media. But what is paid, earned, shared and owned look like in the REAL media mix world? Just like a good DJ, you have to know how to mix this stuff up to keep your audiences dancing all night long. We’ll also see who’s winning and losing in marketing & communications this week. So join me as we explore the amazingly misunderstood world of PESO on the new episode of the Oscar-winning show May the Best Brand Win on Entertalk Radio.2018-03-1759 min

May The Best Brand WinEpisode 80: The T-WordGenerally, consumers (both b2b and b2c) do NOT trust marketing. And WHY would they? We have created a society where companies think it’s PERFECTLY fine to call, e-mail, text, interrupt and just bludgeon the customer or prospect over the head until they finally fall to their knees, give in and buy something. How do we build trust, How do we lose it and why should trust be the goal of ALL marketing programs? We’ll dig into those big questions and more—and we’ll also talk about who’s winning and losing this week in marketing. So join me for...2018-03-1158 min

May The Best Brand WinEpisode 78: Measurement“What gets measured gets managed,” they say and that’s certainly true. But how do measure marketing’s success or failure in a given organization? What are the key metrics today that need to be watched? And which ones don’t matter at all? I’ll share all of these answers and more with you on the next Tony-award winning episode of May the Best Brand Win on Entertalk Media. We’ll also hit who’s winning and losing (by pretty much anyone’s standard) and I’ll give you some real-world 2018 measurement tips and tricks that will elevate your company’s marketing to th 2018-02-2359 min

May The Best Brand WinEpisode 77: Love Letter to the PressMid-February is all about LOVE! And in today’s world, the press just aren’t getting much of it. Squeezed to the literal breaking point by lack of money, lack of time and lack of respect, the press are dwindling and that’s not good for anyone. So this show will be all about showing some much-needed love to our fourth estate, the press and of course we’ll talk about who is winning and who is losing this week in the fantabulous world of marketing & communications. Join us for a virtual group hug on the next award-winning episode of May the...2018-02-1759 min

May The Best Brand WinEpisode 73: Mind ScienceFor more shows like this one, visit http://entertalkradio.com/ and Connect To All Things Music.According to mind scientist (best job ever) Antonio Damsio “More may have been learned about the brain and the mind in the 1990s - the so-call ‘decade of the brain’ then during the entire previous history of psychology and neuroscience. And marketers need to be steeped in this stuff like a warm cup of camomile. So we’re going deep into the mind to talk about co-created messaging and mental frames. You will be able to amaze your friends and be the life of any...2017-11-1859 min

May The Best Brand WinEpisode 71: Incite-ful Media - 10/27/17According to recent polls more than 80 percent of Americans get their news primarily from social media sites these days. …And it’s that pathological need to attract Likes and clicks that is fundamentally changing the journalistic landscape. When exactly did journalism abandon it’s primarily objective to “inform” and instead choose to “incite?” Do they curate content especially to make people angry? Why? Does it work? We’re gonna dig into those burning questions and more on the next Nobel-Peace-Prize-winning episode of May the Best Brand Win on Entertalk Radio.2017-10-2859 min

May The Best Brand WinEpisode 70: Marketing Evils - 10/20/17One of the greatest threats to communication has always been marketing. Sometimes devoid of ethics, common sense and any thought in general, armies of marketers strive forth everyday to get THEIR messages across at any cost to them, you or society. Why is that? I mean, why is there is SO much bad marketing out there and we just accept it? And some of it, including pharmaceutical advertising, can be down right evil. We’ll also hit who’s winning and losing this week — So let’s face all of our demons on next Peabody-Award-winning rendition of May the Best Brand Win...2017-10-2159 min

May The Best Brand Win10/13/17 Episode 69: An Emotional Transference BreakthroughPeople who have heard me speak over the years or worked with my company know that my view of branding is based on human emotional transference. Dale Carnegie famously said “when dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” But are all emotions really equal? I’ve recently had a breakthrough in this area and want to share it with you guys. We’ll also dig into who’s winning and losing this week in marketing & communications on the next highly emotional episode of May the Best Brand Win on...2017-10-1759 min

May The Best Brand Win08/25/17 Episode 63: And What THAT Means Is…The purpose of communications is to convey meaning from one life form to another.Need to warn another caveperson that a big honkin’ sabre tooth tiger is coming up FAST and ready to chow down? That’s a great time for extremely DIRECT communication like “DUDE…RUN!!!” The first communicators really got it done. But somewhere in the mystical magical world of getting more “evolved” and “older” we just started spouting out stuff that we COMPLETELY understand, but the audience has no idea what we’re saying. So this week we’re talking about meaning and how to make sure it doesn’t get lost on your...2017-08-2759 min

May The Best Brand Win08/11/17 Episode 62 What PR Isn'tThere are few things as misunderstood in our modern age as public relations except maybe the touchdown celebration rules in the NFL. Frequently called “spin” and “schmoozing” and other polite variations of bullsh#$, this extraordinarily powerful marketing arrow will make any company’s quiver complete. This episode will tackle the misconceptions around PR that exist today and show you why public relations is something you need to know about, use and master in the very non-trusting consumer world of 2017 and beyond. And we’ll also have a fresh batch of winners and losers to talk about on the next edu-taining episode of t...2017-08-1159 min

May The Best Brand Win07/28/17 Episode 60: Web of LiesWebs. Spiders use them to catch their prey, stab them and eat them. But in 2017, who is the spider and who if the fly in this equation? To answer burning questions like these I’m brining in the big guns of Titan Creative CEO John Gleneicki who builds brands on and off the Web. Part artist, part scientist, John is the ultimate weapon and he’s going to be our guest on the next thrilling episode of May the Best Brand Win on Entertalk Radio. We’ll tag team who’s winning and losing and John will offer some tips on how t...2017-07-2959 min

May The Best Brand WinEpisode 59: Crazy MarketingCall me crazy, and maybe it was the heat and humidity of Nashville at Summer NAMM last week, but “marketing" is really pretty simple stuff. Yet so many approaches fail to deliver what the company really needs. So we’re going to find out why that is as we show you some “crazy" yet simple ways to run your marketing programs. We’ll also see who’s winning and losing this week as we pass out the crazy sauce on the next heartfelt episode of May the Best Brand Win on Entertalk Radio.2017-07-2259 min

May The Best Brand WinEpisode 58: Just Because You Can…In the movie Jurassic Park, Jeff Goldblum’s character Dr. Ian Malcolm makes a miraculous observation when he says “your scientists were so preoccupied with whether or not they could (make dinosaurs) that they didn’t stop to think if they should.” Ahhh the difference between can and should is important when making dinosaurs — and it’s equally important in marketing and communications. We’re going to go deep into the jungle of “Jurassic Park Logic" and test out some popular marketing torture mechanisms to see whether they are really worth the risk. We’ll also see who’s winning and losing this week...2017-07-0859 min

May The Best Brand Win06/23/17 Episode 56: The Order of ThingsWhen you bake a cake, there’s an order. When you build a house, there’s an order to how it’s done. And when you do professional marketing & communications there is also an order. The sequence or order of how/when things are done often determine their success and it’s why you crack the eggs and mix them in BEFORE you bake it, it’s why you dig and lay the foundation BEFORE you install the sundeck and it’s why we work on the brand message so hard BEFORE we communicate anything. The order of things counts and we’re goi...2017-06-2459 min $Jackie\'s Groove$ Jackie's Groove06/12/17 Hired Gun: Drummer Kenny AronoffLegendary drummer Kenny Aronoff, recently featured on the award-winning documentary, "Hired Gun," joins us on the EnterTalk Radio Network for an interview on Jackie's Groove, with host, Jackie Bertone! "Hired Gun" is the story of the musical talent responsible for the most famous instrumental solos in the world, who have toured with the musical legends who hired them. In the vein of the 2014 Academy Award-winning documentary "20 Feet from Stardom," "Hired Gun" details the highs and lows of touring life, the demands of session schedules, and the dedication required to play backseat to some of rock's most iconic musicians.2017-06-141h 00

May The Best Brand Win05/05/17 Episode 51: Things That Sound So Great….And then the chicken just lays these fabulous golden eggs and all you have to do Mr. Farmer is go out and grab one each day and you’ll be set for life! It’s like a friggin’ fairy tale! And that’s exactly what most marketing pitches are —pure fiction. Ready for the truth? Then tune into this episode of May the Best Brand Win on Entertalk Radio where we’ll talk about a few things that SOUND so incredibly good but come with serious terms and conditions when they’re used. We’ll also chat about who is winning and losing t...2017-05-061h 00

May The Best Brand Win04/21/17 Episode 50: The Fake News with Sarah Jones, Editor at Mix MagazineJournalism was once a fact-based unbiased way to talk about newsworthy events and thereby attract an audience. But as the Pew Research numbers have shown, its credibility continues to plummet affecting our society and many industries including public relations. It’s a big topic and big topics require some help so I’m bringing in Sarah Jones, former editor-in-chief at Keyboard Magazine to talk about journalism in general, music journalism past, present and future. We’ll also double team who’s winning and losing this week in marketing. Extra, extra hear all about it…on the next action-packed episode of May the Be...2017-04-241h 00

May The Best Brand Win03/31/17 MTBBW: Episode 47: Dumb StuffOh it’s out there and as we journey on the right side of the line, the light side of the Force, etc., we see the other side — the dark side in full view. Really, really, really dumb things like re-targeting, telemarketing, paid reviews and old school SEO that can only be explained by calling them out and berating the perpetrators of such nonsense. And that’s why you have me, folks. Yes, deep down in places that you don’t like to talk about in polite conversation you WANT me standing on that wall. You NEED me standing on that wall...2017-04-011h 00

May The Best Brand Win03/24/17 Episode 46: Insert Content HereHas there ever been a less exciting word to describe YOUR awesome message than “content?” Yet, The Avengers was content. So was Lady Gaga’s halftime show and every NFL game and lots of good things. But….many marketers use this golden opportunity to talk all about themselves and pretty much urinate on the embers of any type of growing brand relationship. Hey, it doesn’t have to go that way. Tune in and learn how to make your brand’s content stand apart and rock in a sea of awfulness. We’ll also hit who’s winning and losing this week in market...2017-03-2559 min

May The Best Brand Win03/10/17 Episode 45: SubliminalMarketing goes deep, we all know that. But do we know just HOW deep it goes? In this episode of May the Best Brand Win, we’re going deeper than ever to talk about subliminal marketing. What do we know about it? Is it legal? How can it be used? and of course, the most important question —should it be used? We’ll also see who’s winning and losing in the marketing world this week and whether they are even aware of it. So strap on the electrodes and get ready to go truly mental on the next May the Best Bra...2017-03-1159 min

May The Best Brand Win02/03/17 Episode 41: Invasive ProceduresTurn your head and cough, sir….Place your feet in the stirrups, miss, Sigh. Here we go again. Most marketing today is still an invasive procedure that puts the marketers needs above the audiences. It’s completely sad and completely true, kinda like the LA Rams’ 2016 football season. But…yours doesn’t have to be. There is a better way and I’m gonna show you how to do things better. Plus we’ll talk about who’s really being invasive in the winning and losing segment. All this and more on the next episode of May the Best Brand Win on Entertalk Ra 2017-02-0459 min

Vinyl Night01/20/17 Live from NAMM ‘17 – Terry Wollman, “JR” Robinson and Phil PerrySPECIAL NAMM BROADCAST, with John JR Robinson, Terry Wollman, and guest Phil Perry!Join us as we welcome two of our EnterTalk Radio network hosts, John JR Robinson, the most recorded drummer in history (with Michael Jackson, Lionel Richie, Madonna, & more), and Terry Wollman, guitarist and producer (with Tony Bennett, Melissa Manchester, Keb’ Mo’ & more). They are joined by R&B Legend Phil Perry. Listen in as they talk about their careers together and upcoming projects of theirs!2017-01-2746 min

Making It! with Terry WollmanLive from NAMM ‘17 - Terry Wollman, "JR" Robinson and Phil PerrySPECIAL NAMM BROADCAST, with John JR Robinson, Terry Wollman, and guest Phil Perry!Join us as we welcome two of our EnterTalk Radio network hosts, John JR Robinson, the most recorded drummer in history (with Michael Jackson, Lionel Richie, Madonna, & more), and Terry Wollman, guitarist and producer (with Tony Bennett, Melissa Manchester, Keb' Mo' & more). They are joined by R&B Legend Phil Perry. Listen in as they talk about their careers together and upcoming projects of theirs!2017-01-2746 min

IntersectEpisode 1: Florentino Buenaventura, CEO EnterTalk RadioAaron talks with Florentino about their backgrounds in music and the role their faith played in guiding them along their personal and professional paths.2017-01-1159 min

May The Best Brand Win12/16/16 Episode 38: 2016 Marketing in ReviewAnother year and what has marketing learned? Yeah, not very much. But, we still have hope that the rest of them will catch up to us and start doing better marketingin the New Year. On this year recap show, we’ll discuss the stories and trends that shaped 2016 from a marketing perspective and we’ll discuss who’s getting their last wins and losses logged for 2016. Join me for an entertaining and educational look back at 2016 on this week’s May the Best Brand Win on Entertalk Radio!2016-12-1759 min

May The Best Brand Win11/18/16 Episode 35: Going All GuerrillaIn 1984, the groundbreaking book Guerrilla Marketing changed the way brands thought about the traditional rules of getting the word out. But as the mullet of Entertalk Radio’s Paul B. will attest, 1984 was a LONG time ago and we should probably figure out what it mean to “go guerrilla” in 2016-17. Of course, we’ll also talk about who’s winning and losing in this pre-Thanksgiving special heartwarming episode of May the Best Brand Win where everyone learns a valuable lesson. Save me a drumstick!2016-11-1959 min

Going To Get LoudEpisode 1: Surviving The Digital RevolutionPaul Nikolas kicks off the show by talking with EnterTalk Radio CEO, FLorentino Buenaventura and COO, Paul Berezetsky about their experiences playing in bands, adapting to the new digital music industry, and how artists can differentiate themselves without compromising their authenticity.2016-11-1659 min

May The Best Brand Win10/14/16 Episode 30: A Failure to CommunicateYou get out your arrow, sharpen it, place it on the string, pull back perfectly, let it fly and what the heck! You missed! How is that possible? You did everything right and still missed the target. Well, it happens and actually, it happens quite often. So we’re going to talk about it — what happens when we fail at communications, what’s next? And of course we’ll discuss who’s winning and losing in the world of MarCom. Learn how to be more successful by analyzing some epic fails on this week’s episode of May The Best Brand Win on En 2016-10-1559 min $Jackie\'s Groove$ Jackie's Groove07/12/16 Henry Kapono Performs Live at EnterTalk StudiosHawaiian singer/songwriter Henry Kapono stops by the EnterTalk studios to talk about his current tour and plays a few songs, including the brand new, as-yet unreleased "My Paradise".2016-07-1357 min $Jackie\'s Groove$ Jackie's Groove05/30/16 EnterTalk Radio CEO Florentino BuenaventuraJackie and Florentino kick back on a Memorial Day Monday and discuss the upcoming guests and events coming up, including live events with Al Di Meola, Michael McDonald and DW Drums.2016-05-3057 min $Jackie\'s Groove$ Jackie's Groove05/18/16 Florentino BuenaventuraFlorentino Buenaventura, CEO of EnterTalk Radio 2016-05-1831 min