Shows
Explicit Content PodcastWhat Makes Comedy Funny and Marketing Interesting? w/ Justin LinesHow do comedians reveal the funny? And how can this make you a smarter marketer? Justin and Joe talk about Justin’s research with the University of Edinburgh on the equation of what makes comedy funny and how marketers can use this to make their content & strategies more interesting. Where to find Justin:LinkedIn: Justin LinesTwitter: @justinlines1Instagram: @linesbroTo get his research: justinlines.comKantar: consulting.kantar.comWhere to find Joe:LinkedIn: Joe CoxTwitter: @joenormalInstagram: @popmarketerPop-Marketer: pop-marketer.comEnterprise Ma...2020-03-1833 minExplicit Content PodcastMarketing is All About Identity & Funko Pops, with Shane KempVaulted Vinyl® brings you unparalleled protection for your most valued Funko POP!® vinyls. We aim to go above and beyond our customers' expectations to deliver you the quality and value that you deserve. We take pride in delivering you products that you can be proud of. You're proud of your collection, and protecting it should be no different. The time and money it took to amass such a beautiful collection, no matter how big or small it is, should be valued tremendously. Here at Vaulted Vinyl we share the same view and deliver exceptional products for those collectibles that mean th...2020-02-2540 minExplicit Content PodcastRevisiting 80's Pop-Creativity with Chris ClewsWelcome to 2020 everyone! We may be a month into the new decade, but that doesn’t mean we aren’t prepared to make waves in it as well! On this episode of Explicit Content Podcast, friend of the show Chris Clews returns for another round of everyone’s favorite game: 80s popular culture in marketing.Joe and Chris talk about Super Bowl ads (go Chiefs!) and how people like Molly Ringwald and Bill Murray are still relevant today. Not only that, but they roll nicely into how the 1980s will heavily influence the new and improved roaring 20s! The du...2020-02-1250 minExplicit Content PodcastDestination Marketing For Hipsters w/ Stefan PetterssonJoe interviews destination branding expert ,The Bearded Marketer himself, Stefan Pettersson. The David & Goliath of destination marketing. How a good startup is like a rock band and the world of the hipster travel industry. Joe and Stefan talk at length about destination marketing, how phenomenon like “Paris Syndrome” affect tourism, and where Santa might actually live.Here are all the places you can find Stefan:He and his wife’s site: www.gameng.se Corkscrew Thinking: https://corkscrew.io/ The Great Escape to Oslo | VISIT NORWAY: https://youtu.be/reaB-rstpvc Faroe Island - Closed for ma...2019-12-231h 09Explicit Content PodcastTikTok And ya Don't Stop w/ Adam ForstadtThis week, Joe interviews Adam Forstadt, Executive Content Director at SJR in Los Angeles. Starting with creating short 20-minute comedy skits for his college’s TV station, Adam eventually found his way into marketing.In this episode, Joe and Adam talk about a variety of topics which include, but are not limited to social media, nostalgia in marketing, the value of apps like TikTok, Snapchat, and Instagram, the current state of marketing, and returning to your ex and a motorcycle to impress them. A big topic they come around to discussing is how companies can stay on top of th...2019-11-271h 00
Explicit Content PodcastThe Future of Advertising and Augmented Reality (AR) with Joe Cox and Luke HurdOn today’s Explicit Content Podcast I am talking to Luke Hurd who by day works as a Digital Immersion Director at Signal Theory & augmented reality filter creator artist with over 100k followers on Instagram. He’s created 27 AR filters, some of them being used over a million times. He’s amongst a small group of elite creators around the world to bring this new expression into Instagram and just last month he was invited to Facebook’s F8 developer summit and featured on Mark Zuckerberg’s keynote.It’s clear to me now what a large part AR...2019-06-171h 12
Explicit Content PodcastThe Science of Customer Messaging with Katie Martell and Tim RiestererWhen the products and services you are selling look, smell, and act like several options in the market, your messaging and the experience you deliver becomes your differentiator. For your marketing team, understanding why your customers make decisions is key to your success.In this episode, Katie Martell and Tim Riesterer dig deep into the science of customer messaging for sales and marketing.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp232019-05-1045 min
Explicit Content PodcastThe World of Premium Content, SXSW, and TikTok with Joe Cox and Megan ZanderWith a focus and background in social media and influencer marketing, Joe Cox and Megan Zander discuss the surprises that came out of this year’s SXSW and the future of creator and influencer marketing. How Facebook’s new focus on privacy may be more profitable than advertising and what marketer’s should be watching with TikTok.SXSW and the Art of AskingThe birthplace of Twitter and Foursquare, SXSW has a long history of being a place where trends transition to the main stream. Joe had a tough time finding any big moments at this year’s...2019-04-2537 min
Explicit Content PodcastMr. Rogers and B2B Marketing - Katie Martell and the Godfrey TeamOur host Katie catches up with Cliff Lewis & Scott Trobaugh from the Godfrey agency, right after their popular presentation at the MarketingProfs B2B Marketing Conference.The name of their talk was Deep and Simple: How Mr. Rogers makes us better at B2B.Sure, he was one of the greatest communicators of the 20th century. But we’ll bet you didn’t know that Fred Rogers is also the most significant role model for B2B communicators in particular.Katie & the guys talk about:- How Mr. Rogers was the most sign...2019-03-2623 min
Explicit Content PodcastHow Does Your Team Enable Innovation? - Katie Martell and Carla JohnsonIn this episode of the Explicit Content Podcast, Carla Johnson discusses the need to enable corporate innovation and ideation with Katie Martell.Thank you for listening to the Explicit Content Podcast. For more information, check out EnterpriseMarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp192019-01-1716 min
Explicit Content PodcastSocial Media - What’s Happening at the Enterprise Marketer Conference?Do you have integrity? Are you authentic?Recent rulings have brought social media to its knees. Our subscribers are increasingly perceptive. The theatre of sale, in our digital marketing era, is evolving toward honesty and respect for the consumer. Carefully targeted research is an excellent tool. Privacy avoids outcry. Influencers foster transparency. Honesty is imperative.Building trust nourishes familiarity with the public. Marketing magic, properly done, is cathartically profitable. In the new paradigm we will look for ethical content. Gone are the days of reliance upon mass metrics. To understand our base is to...2018-12-2145 min
Explicit Content PodcastTruth, Lies, and Digital - Marketing Research with Clare McDermottIs your brand trustworthy? Is there friction between the numbers and your message?Today's consumer will not believe your product or service is excellent just because you say it is. We must provide survey or data-based evidence to support our claims. A marriage between metrics and marketing will boost your engagement rate in a B2B setting. Allowing the facts to cultivate the narrative will provide scientific integrity.Proper survey methodology destroys implied bias when reviewed from an ethical standpoint. The story is in the data, and any peer or journalistic review will see it, immediately...2018-12-0523 min
Explicit Content PodcastSEO & Data - What’s New in the Orbit Media 2018 Blogging Research?Bloggers: how do you maintain narrative authority in a competitive market? How do you resonate with your readers? The World Wide Web is a volatile entity that takes no prisoners. This week on Explicit Content: Andy Crestodina and Jeff Julian discuss The Survey of a Thousand Bloggers.Our audience depends on us for integrity-in-content. Science shows: original research will help to build your place as a source to whom they may turn for savvy information. Communicating with your network may just be the answer.The consumer sees the “roundup” as just a stack of quotes, but prov...2018-11-2846 min
Explicit Content PodcastMarketer-to-Marketer - What's Next for Video Marketing?This week, our team is excited to present the first episode of our hit podcast, Marketer-to-Marketer. Do you like vertical video? What types of content do you prefer when engaging with Live video? These are just some of the question and topic we cover as this panel of four dive deeper into the topic of Video Marketing.Our hosts include: Andrew Davis, Keynote Speaker and Founder of Monumental Shift, Britta Schellenberg, VP of Brand Marketing, Brightcove, Jessie O’Donnell, Influencer Relations Coordinator, TechSmith, and Jeff Julian, CEO / Co-founder of...2018-11-1528 min
Explicit Content PodcastSocial Media - Rise and Fall of Video on FacebookWill 2019 be the year of the "influencer"? How do we stay relevant on social media?Social media is a force in our world. Using the platforms in a way that captures people and affects them positively is requisite in the market. Reaching your audience is just as much about who is doing the posting as the content being posted. Consumers like to have a trust formed with the people from whom they get their advertising. Social media personalities can connect with target demographics more directly, sometimes, than a 30-second spot or a billboard. The best firms bring their "...2018-11-0748 min
Explicit Content PodcastContent Marketing - CMI and MarketingProfs B2B ResearchDo you have a mission statement? Are you employing tactical marketing? This week on Explicit Content your hosts Pamela Muldoon and Jeff Julian discuss the CMI annual Content Marketing Research Report and its applications in growing your business. An organization’s content mission statement should be a living document that outlines overall strategy, but allows for agility in customer satisfaction and retention. One thing that is always constant in our industry is change. Integration between strategy, development, and sales is becoming more important in today’s dynamic landscape. Vanity content may be satisfying creatively, but will it r...2018-10-3133 min
Explicit Content PodcastNative Advertising - What Does A Native Advertising Team Look Like?Building a content studio as part of a new publication can be tricky. You want to model what works, but so few have done it and shared their stories. Melanie Deziel sits down with Sam Rosen, SVP of Growth at The Atlantic, and Annie Granatstein, Head of WP BrandStudio, to discuss their objectives and key takeaways from building their teams. Jeff and Melanie fill in the conversation with their own insights from building brands and agencies and some of the pitfalls that can arise.Thank you for listening to the Explicit Content Podcast. For more information...2018-10-1655 min
Explicit Content PodcastDigital Marketing - Direct Mail Comeback?Do you personalize your marketing approach?Does direct mail still work?This week on the Explicit Content Podcast, your hosts Katie Martell and Lindsay McKinney discuss content mediums that work and the “what’s old is new again” approach. Marketing concepts such as direct mail are resurfacing with clear effectiveness. First impressions are vital in today's market: especially when it comes to building new clientele. Many companies bombard the prospective client with mass e-mails. Today’s target demographics expect a personal approach. On this week's episode, listen to a lively discussion regarding what's o...2018-10-0921 min
Explicit Content PodcastSocial Media - The Road to 300Demian Ross, Business Development Manager for Social Media Examiner, set out to start something new nearly 200 days ago. A simple idea to help him accomplish a goal, record a video a day and release them for 300 days. Over that time, he has learned so much about himself, the state of social media, and the how important being authentic is in our modern digital era. In this episode, Demian and Joe discuss this new platform for Demian and the lessons he has learned, how they have changed his life, and what marketers can apply them to their...2018-10-021h 03
Explicit Content PodcastEP08 - SEO & Data - Metrics that MatterHave you ever wondered why some metrics are so easy to get to, everyone loves them, but you can see how they correlate with the bottom line? In this episode, Andy introduces us to Julian’s Law, where the easier a metric is to find, the less valuable it will be for a real strategic measurement. Through the show, Jeff and Andy give great examples of metrics you should look for and others you should learn to care less about.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.2018-09-2550 min
Explicit Content PodcastECP07 - Content Marketing - Takeaways from Content Marketing World 2018Walking through the halls of the Cleveland Convention Center at this year’s Content Marketing World, you hear all the buzz. Who is excited about what? What sessions were amazing? Which speakers weren’t prepared? And the one on most veteran attendee’s minds, will UBM be able to do what Joe and Pam Pulizzi did? On this episode of the Explicit Content Podcast, veteran podcaster Pamela Muldoon makes her return to the host role, along with Jeff Julian, to discuss this year’s takeaways from Content Marketing World 2018.Thank you for listening to the Explicit Content...2018-09-1834 min
Explicit Content PodcastECP05 - Native Advertising - When Should I Mention My Brand?In this episode, Melanie Deziel and Jeff Julian discuss the research provided by Pressboard to expose more information about brand mentions in native advertising. Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp052018-08-3137 min
Explicit Content PodcastECP04 - Social Media - Introductions and IGTV with Demian Ross and Joe CoxIn this episode, Demian Ross and Joe Cox dig deeper into the impact of vertical video and IGTV, what brands can learn from IHOP changing their name, and how to decide if throwing shade on social is not a tactic you should copy.Also, in this episode, Andrew Davis gives some Unsolicited Advice to those marketers that use popups without any time to consume content.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp042018-08-2851 min
Explicit Content PodcastECP01 - Introduction to the Explicit Content Podcast - Part 1Welcome to the Explicit Content Podcast. In this very first episode, hosts share a little about what this brand new podcast-for-marketers is all about. Listen in to get a better idea of what to expect from the show and its slightly unconventional format, as well learn about the hosts and what inspires them to be a part of the podcast.Here are the host introduced in this episode:Jeff Julian is the Chief Executive Officer and Co-founder of Enterprise Marketer. He has been helping companies develop content strategies for over ten years, after launching one of the...2018-08-0613 min
Marketer-to-Marketer - #M2MBeing Known for Your Niche with Melanie Deziel and Jay AcunzoWhat happens when Content Marketing works? We are not talking about just getting subscribers, but truly being known as one of the best resources in the world for your niche. Everything you dreamed of will come true, right? Your business will get so many leads you will see rapid growth, you get invited to speak at industry conferences all the time, and you have more flexibility to create content the way you want. It really can be great, but there are issues.Sometimes the thing you are known for becomes something not to be known for anymore. Maybe...2018-06-2519 min
Marketer-to-Marketer - #M2MBeing Known for Your Niche with Melanie Deziel and Jay AcunzoWhat happens when Content Marketing works? We are not talking about just getting subscribers, but truly being known as one of the best resources in the world for your niche. Everything you dreamed of will come true, right? Your business will get so many leads you will see rapid growth, you get invited to speak at industry conferences all the time, and you have more flexibility to create content the way you want. It really can be great, but there are issues.Sometimes the thing you are known for becomes something not to be known for anymore. Maybe...2018-06-2518 min
Marketer-to-Marketer - #M2MUsing Video and Audio to Reach Your Audience with Matt Pierce and Pamela MuldoonCan you create a podcast with only audio and never incorporate video? Absolutely, this has been proven with the adoption of radio in the 1900s and the resurgence of audio podcasts with mobile phones. What about creating a video without audio? Sure! Although it would not be the norm, many people prefer to watch videos online without the audio using closed or open captions to read the content. And finally, do you even need audio or video in your content marketing? Nope, a blog, article, or book is a great way to reach people who like...2018-06-0531 minMarketer-to-Marketer - #M2MUsing Video and Audio to Reach Your Audience with Matt Pierce and Pamela MuldoonCan you create a podcast with only audio and never incorporate video? Absolutely, this has been proven with the adoption of radio in the 1900s and the resurgence of audio podcasts with mobile phones. What about creating a video without audio? Sure! Although it would not be the norm, many people prefer to watch videos online without the audio using closed or open captions to read the content. And finally, do you even need audio or video in your content marketing? Nope, a blog, article, or book is a great way to reach people who like...2018-06-0530 minMarketer-to-Marketer - #M2MLessons Learned From Journalism to Help Enterprise Content Marketing with Heidi Cohen and Nicole MillsThankfully, many marketers have converted to the “dark side” and went into Content Marketing for large companies, to the benefit to our industry as a whole. This shift has helps us understand the relationship between sales and marketing, allowed us to dive deeper into the story, and make us aware of the need to communicate more with our customers and beyond just transactional emails. Heidi sums it up quite nicely by saying, “At the end of the day, it's about, what are your business goals? What are the metrics associated with it? Who's your audience? And what is the co...2018-05-2121 minMarketer-to-Marketer - #M2MThe Next Generation of Content Marketing with AJ Huisman and Scott MontyHave you ever sat down and watched how your children or grandchildren consume content? What is their favorite type to use for entertainment? What about education? If you are seeing what I am seeing, the results are detrimental compared to the types of content we are creating today.You see, text-based long-form content drives most Content Marketing efforts. This is the same type of content we used in the late 90s and early 00s when we were establishing web technologies because we were not able to do anything else at scale. Today, we can stream rich-media...2018-04-2321 minMarketer-to-Marketer - #M2MRe-engineering Yourself, Your Career, and Your Content with Andrea Ames and Bert Van LoonIs fear holding you back for being honest about the effectiveness of your content? If so, you are not alone. In this episode, Andrea Ames and Bert Van Loon walk through the history of content in their fields and how re-engineering your focus and skillset can be the best path into your marketing success. https://enterprisemarketer.com/podcasts/m2m/season-01-show-12/2018-04-0928 minMarketer-to-Marketer - #M2MA Journey Through Native Advertising to Artificial Intelligence with Paul Roetzer and Chad PollitFrom 2016 to today, two of the top ten buzzwords in Digitial Marketing have been Native Advertising and Artificial Intelligence. They are very important topics and will help drive the future of Digital Marketing as we know it. However, for most marketers, and those who are attempting to reach marketers with online content, these two topics are misunderstood. In this episode of Marketer-to-Marketer, Chad Pollit, Author of the Native Advertising Manifesto, and Paul Roetzer, CEO of PR 20/20, dive deeper into these topics and give us a State of the Field for each Native Advertising and AI. The conversation does...2018-03-1630 minMarketer-to-Marketer - #M2MDigging Deeper into Global Content Marketing with Pam Didner and Rebecca LiebAs we dive deeper into the topic of Global Content Marketing, we start to run into problems that will need to be solved beyond translation and context. These problems include the software platforms you use, the strategies you deploy, the content creation workflow you select, and how you communicate during the day. In this episode, Pam Didner and Rebecca Lieb dive into the problems teams face with Global Content Marketing efforts and some solutions they might use to resolve them.---------------------------------------------Pam Didner BiographyPam Didner is a marketing consultant, author, and speaker...2018-03-0220 minMarketer-to-Marketer - #M2MEx-Pats Talking About the Use of English in Content MarketingDoug and Kelly quickly jump on an interesting topic that most American marketers don’t think about, the acceptable use of the English language in Content Marketing. If you are like our team, getting out of the states is not a regular occurrence and interacting with anyone from another language or country can be a difficult task. As Doug notes, we have become so self-centered as Americans that we expect the world to be just like us. Because of this, the rest of the world has had to shift the approach to the languages they use, and English be...2018-02-0915 minMarketer-to-Marketer - #M2MHow to Run an Effective Lead Generation Campaign with Content at the CenterSo many of us marketers, myself included, continue to kid ourselves when they measure the effectiveness of their efforts. We can easily see a few sign ups here, a few views there, and top it off with social engagement from an "influencer" and we feel we are winning! But often we find at the end of the day that we did not sell one more product or drive revenue to the business in any way. Getting your message out is hard, and generating leads from content is even harder. For David and Newell, two executives in the marketing...2018-01-1935 min
Enterprise Marketer Podcast - ConferenceEmbracing Your Passions as a MarketerAt the beginning of the year, we are always looking for resolutions. Things we want to change, areas we want to grow it, and ways to make our lives better. One of the areas we tend to focus on is our education. In marketing, you are asked to do the impossible, stay on top of new trends and be proficient in your ability to drive results. That's right, we have to try new things and be right all the time?"Especially once you do any craft for a while, you learn a lot about it, and...2018-01-0814 minMarketer-to-Marketer - #M2MFocus on the Humans, From Selling to Change AdoptionMatt Heinz, President and Founder of Heinz Marketing Inc., and Katrina Neal, Content Marketing Evangelist for LinkedIn, work their way through the tough subjects of building relationships and change adoption in organizations; how tools can help – and hurt – organizations trying to create and improve processes. In the end, it all comes down to the humans you are working with.Organizations face considerable struggles in getting even their leaders to think differently when adopting change. Matt describes his experience with an executive who was worried about changing his processes for his team because it would require them to consider the...2018-01-0529 minMarketer-to-Marketer - #M2MChoosing the Right Content Marketing Software for Your Team - Matt Dion and Christoph TrappeEvery year in digital marketing things change. The way we use Social Media changes, the way we reach customers changes, the way our audience interacts with our content changes. In the software industry, things change at an even more rapid pace. If you deployed a mobile application six months ago, there is a good chance the platform has had a significant overhaul since then. If you launched a brand new Sitecore 8.0 site, guess what, Sitecore 9.0 is out with all new features and benefits. All this change makes our fears climb continuously. Are we doing it right...2017-12-2219 minMarketer-to-Marketer - #M2MClearing the Air on Personas, ABM, Analytics, and SEO with Ardath Albee and Andy CrestodinaArdath Albee of Marketing Interactions and Andy Crestodina of Orbit Media delve into the content marketing bottom-line in this week’s episode of Marketer-to-Marketer.Ardath, an evangelist for quality and empathy, points out the importance of knowing where to invest resources in developing strategic content: “Most of the investment is the front end. So, [you invest in building] the personas to develop the right content marketing strategy and then the story line, and developing all that content that creates the initial engagement that you can then build off of. Most of my clients already have the technology they just...2017-12-2131 minMarketer-to-Marketer - #M2MInfluencer Marketing for Companies of All Sizes with Vishal Khanna and Amisha GandhiInfluencer marketing is not just for B2C marketers. From an influencer marketer for a global software company to a one-man marketing team and influencer for a company that’s changing the way patients take their medicine, this episode features two marketers working for very different companies and using similar tactics.Amisha Gandhi, Head of Global Influencer Marketing at SAP, generates leads through influencers: “Certainly we have PR, we have AR, we have some of this awareness building, branding. That's all awareness: top of funnel activities. How can you turn influencer marketing into demand gen? That's really the hear...2017-12-2035 minMarketer-to-Marketer - #M2MSherri Powers and Marcus Sheridan on Video Marketing and Sales IntegrationVideo marketing is no longer the future, it is the now, and it’s becoming more and more attainable according to this week’s hosts, Marcus Sheridan and Sherri Powers. Marcus is the Founder and CEO of The Sales Lion and Sherri Powers is the Director of Marketing at TechSmith Corporation.Marcus works to share with his audience the basics of video marketing so that they can meet consumer’s expectations. “If you say, "It's our people that make us different," it doesn't matter because everybody else in the marketplace is saying it. Unless you show it, it's not true...2017-12-1928 minMarketer-to-Marketer - #M2MMarcia Francis and Amanda Todorovich on Healthcare Marketing for Health SystemsEvery engagement in content is a ‘vote’. The reader or user engages with the content and tells the marketer, “I want more of this.” But what if the content that your audience wants more of isn’t necessarily the type of content you want them to want.For Marcia Francis, Digital Marketing Manager at the University of Kansas Health System, and Amanda Todorovich, Director of Content at the Cleveland Clinic, content serves a different purpose than for some marketers.Amanda explains: “…We can't, as marketers in healthcare, create demand for our services. People are sick or they're not, t...2017-12-1835 minMarketer-to-Marketer - #M2MMargaret Magnarelli and Mark Masters on Getting Scrappy with Content MarketingMarketer to Marketeer: On their one-year friend-a-versary, we brought Margaret Magnarelli and Mark Masters in front of a camera to get scrappy about marketing: no rules. Well, some rules.Margaret, Managing Editor and Content Director at Monster.com subscribes to employing empathy while creating content. "I feel like in our content marketing climate right now, and in the marketing climate in general, everybody's all about personas and journey-based marketing. Sometimes I fear that that oversimplifies the human experience and we've taken human experience down to, "We have four people and this is what Maria does," and human experience...2017-12-1823 min
Enterprise Marketer Podcast - ConferenceNick Edouard on the State of Content Marketing SoftwareWhen your marketing team is focusing on the channels rather than the primary asset, the content, you loose the ability to understand the quality of your leads coming from your site. You don't know what they have seen, where you think they are going, and why they are where they are. Being able to have a ledger of content consumption habits of this user and comparing that to where you want them to go and what others have found valuable, you really start to be able to drive customer journeys. In this podcast, Nick Edouard discusses the need...2017-09-2623 min
Enterprise Marketer Podcast - ConferenceBuddy Scalera on How The Structure of Graphic Novels Can Drive Your Content Strategy"What would you say you do here?" If the Bobs from Office Space were to invade your Content Marketing team, would they be able to understand your role as Content Strategist and how beneficial it is to the organization?"Content Strategy is not just for marketing." The role is as much internal as it is external. You have sales teams who need to use content to convert the audience. You have HR teams that need to drive culture and long-term employment. Then you have the customer who needs value, and you need to build up as much trust...2017-09-1923 min
Enterprise Marketer Podcast - ConferencePaul Roetzer on a Different Approach to Agency Pricing for Marketing ClientsLet's face it, we are in strange times when it comes to creative, design, and digital asset development. From the marketing teams perspective, for nearly a century, they have relied on some form of advertising agencies to augment their team's capabilities to deliver results. From the business perspective, for nearly a century, they have relied on some form of consulting firms to augment their team's capabilities to deliver results. From the IT teams perspective, for half a century, they have relied on the software development firms to augment their team's capabilities to deliver results. Now, in 2017, the responsibilities...2017-08-3126 min
Enterprise Marketer Podcast - ConferenceNoz Urbina on Customer Journey Mapping and Intelligent Content ModelingFull Show: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/61-noz-urbina/Customer Journey is one of the most deceptive and alluring terms in Content Marketing. After the words come off your tongue, you imagine an adventure involving sword fighting, trials, tribulations, and the purchase of your products. Your customers should thank you for your skills of sorcery and ability to foretell their future. Your efforts will lead them down the correct path with their best interest in mind the whole time. However, most of the time, these journeys are just sales funnels flattened out and are the best guess...2017-08-2328 min
Enterprise Marketer Podcast - ConferenceAndrea Neiman on the State of Content Consumption in B2Bhttps://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/60-andrea-neiman/Understanding what is working with your audience is at the core of Content Marketing, but most marketers leave this up to chance. Other times we just focus on what everyone else is doing and model that and we leave our differentiator behind. So what can marketers do to help bring insights into reality versus our gut feel?In this episode, Jeff sits down with Andrea Neiman of NetLine to talk about a report they released called the State of Content Consumption and Demand Report. Inside, they use real data to...2017-08-1514 min
Enterprise Marketer Podcast - ConferencePeg Miller on Ongoing Education of Marketing Professionalshttps://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/59-peg-miller/Your education never ends. Our segment of the business requires marketers to always stay on top of the most effective ways of engaging an audience and ensuring our pencils are always sharp and ready to deliver value. However, this is not always the outlook of our peers. In this episode, Peg Miller, Co-founder of the B2B Marketing Academy sits down with Jeff Julian to discuss ongoing education resources for marketers and why it is always important to be investing in your own education.Biography: As Co-Founder...2017-08-1114 min
Enterprise Marketer Podcast - ConferenceDoug Bell on SearchMetrics and the Dilemma of Content Quantity and Quality in Content Marketing and SEO"[Google is] creating this super industry around data science and AI." Search ranking factors are becoming more elusive and marketers and technologists are working harder than ever to deliver the right content to the right audiences. Doug Bell, VP of Marketing at Searchmetrics, and host Jeff Julian discuss the future of SEO and what Searchmetrics is seeing as 'signals' that land web pages in top SERPs."Google's job is to ultimately over time make sure...that the content gets better and better. [There are] two different trains of thought on how to accomplish getting great content in front...2017-08-0721 min
Enterprise Marketer Podcast - ConferenceAndrea Ames on Creating Content Experiences with IBMWhen customers want better content experiences and a personal voice to our brands, the first company you might not think of for an example is IBM. During the 70s, 80s, and 90s, when personal computing started to take off, brands like Apple, Microsoft, Packard Bell, and Compaq were seen as the cool kids. IBM, well that is the machine your father used at work. In this episode, Jeff talks with Andrea Ames, Content Strategist, Architect, and Designer at IBM, about how her team is changing the way IBM approaches to content creation, design, and customer experiences. ...2017-06-0936 min
Enterprise Marketer PodcastMarti Konstant on Building Your Career Using AgileMost Agile Marketers find their way to Agile due to the influence of a technical person in their life. A spouse, a friend, or a former career. However, for Marti Konstant, Founder of Konstant Change, was attracted to the approach due to the Project Management aspects of the approach.Marti states, "I think Project Management sounds kind of boring when you think, 'Oh, I am going to be a Project Manager when I grow up. But if you think, 'I am a Marketing Project Manager and I get to help complete campaigns,' it brings a whole new...2017-06-0141 min
Enterprise Marketer Podcast - ConferenceTravis Arnold on Adopting Agile Marketing and Being an Agile MarketerOne on my favorite topics is Agile Marketing, and to find another person in the area who has passion about the subject is a very awesome thing. Travis Arnold, self-described digital marketer, business owner, and a technical guy, is one of the original community contributors to the idea behind bringing Agile to marketing. In this episode, Travis and I discuss how he got started with the subject, how teams can focus on delivering amazing content by focusing on customer satisfaction, and when it is the right time to change course on your efforts. And the fun doesn't stop...2017-05-2218 min
Enterprise Marketer PodcastAmanda Todorovich on the Content Marketing World Health Summit in September 2017Amanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health Summit. - http://contentmarketing.go2cloud.org/SHGBiographyAmanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country, Health Essentials (health.clevelandclinic.org). Amanda joined Cleveland Clinic in February 2013, after serving for...2017-05-1916 min
Enterprise Marketer Podcast - ConferenceIntelContent Poker Game #1 - Rose, Scalera, Balogh, FryrearWho said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Rober Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.BiographyBuddy Scalera - Buddy Scalera is a healthcare content strategist working in Parsippany, NJ. He is the...2017-05-1536 min
Enterprise Marketer Podcast - ConferenceJa-Nae Duane on Applying Lean Thinking and the Entrepreneurial Spirit in MarketingPeople often get overwhelmed just thinking about all that has the be done with a marketing initiative. However, once they start building momentum and the using tools and techniques to keep them on the right track, they get the peace of mind required to do good work. In this show, Ja-Nae Duane joins us to discuss how Lean principles and the mindset of an entrepreneur can be used in your marketing programs.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you...2017-05-0124 min
Enterprise Marketer Podcast - ConferenceJames Whittaker on A Brief Introduction to the FutureApps have eaten the web. The Internet of Things will mean more Internet traffic generated and consumed by machines than by humans. Machines are learning our habits faster than we can form them. What does all this mean for the future? How will we interact with our devices when they are as smart or smarter than we are? How will anyone manage to make money is this coming world? Join Microsoft Distinguished Engineer James Whittaker for an entertaining and thought provoking jaunt into the future – a future coming a lot faster than most people imagine.BiographyJa...2017-04-2828 min
Enterprise Marketer Podcast - ConferenceMarcia Johnston on Content Marketing and Her Mission to Love Her NeighborsWe all have projects in our life that we are passionate about. Some of these projects are at home with our family, others are at work, and then we have to side projects that have an impact on a very different audience. For Marcia Riefer Johnston, her desire to get to know her neighbors drove her to complete a project in class on social media and through the lens of Content Marketing.Marcia, Content Strategy Consultant at the Content Marketing Institute and Author of Word Up!, sits down with Michelle to talk through the lessons she has learned...2017-04-2723 min
Enterprise Marketer Podcast - ConferenceJeremy Miller on Creating Sticky Brands and Bingeable ContentWhen we hear the word brand, most of us associate things like color, logo, and fonts. However, Jeremy Miller of Sticky Branding thinks about a much larger picture. “What I care about is how you build a relationship with your customers.”In this episode, Jeremy and Jeff talk through what Jeremy calls a “first choice advantage” and how brands can engage with customers early because of this approach to branding. Jeremy also describes this new buying habit of customers where they binge content before they buy. As marketers, if we can identify this binging habits, we can connect these le...2017-04-2416 min
Enterprise Marketer Podcast - ConferenceStacy Adams on Animated Online Video for MarketersYou know we love video marketing at Enterprise Marketer, and it is not a shock to find out that Stacy Adams, Head of Marketing for GoAnimate, feels the same way. In this show, Stacy shares her insights in online video marketing and goes through how businesses can get started with live-action or animated video. Throughout the show, we get into how video can enhance the customer experience on your site and the rest of the marketing strategies.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.2017-04-1719 min
Enterprise Marketer Podcast - ConferenceMatthew T. Grant on Content Strategy and PodcastingMatthew T. Grant, Director of Content Strategy at the Aberdeen Group, is not a stranger to podcasts. In fact, he is the original host of the MarketingProfs’ Marketing Smarts podcast, where he recorded over 70 shows. In this episode, Jeff and Matthew talk about the history of podcasting, tips and tricks on how to interview a guest, and the strategy behind selecting podcasts as a medium for your content marketing efforts.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you li...2017-03-1329 min
Enterprise Marketer Podcast - ConferenceYoav Schwartz on the 4 Pillars of Content Marketing ToolsSee us at ICC 2017 and save $100 with promo code ENTMKTR100!Yoav Schwartz, CEO and Co-founder of Uberflp, asks a fascinating question on the show, “How many plugins can you have to manage all these new types of content?” You might be thinking, “Jeff, you used the word fascinating… I do not think you know what that term means.” Ok, well it is 5:00 am on a Monday, so cut me some slack. The reason I find it fascinating is why the question was posed. We continue to use Content Management Platforms, like WordPress and Drupal, that were...2017-03-0615 min
Enterprise Marketer Podcast - ConferenceEncouraging Employee Advocacy with Stephan HovnanianCome see us at ICC 2017 and save $100 with promo code ENTMKTR100!When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages. However, even the most demanding and outrageous managers can convince their team to spread the message. These messages are copy and pasted, in authentic and will not convince that this content is worth consuming. In this episode of the Enterprise Marketer Podcast – Conference Edition, we talk with Stephan Hovnanian about his role at Bambu by Sprout Social and how employee ad...2017-02-2825 min
Enterprise Marketer PodcastMelanie Deziel Shares Her Amazing Insight on Branded Content and Native AdvertisingThe Content Marketing Spectrum can be difficult to understand. You have Content Marketing on one side, brands creating content on a consistent basis to reach and audience. But, as you start to move down the spectrum, new approaches bring to light new ways to reach your audience. In this episode of the Enterprise Marketer Podcast, we talk to Melanie Deziel about two of these topics on the Content Marketing Spectrum, Branded Content and Native Advertising. Melanie, who in my mind is the most reliable source when it comes to information on Native Advertising and Branded Content, began...2017-02-2433 min
Enterprise Marketer Podcast - ConferenceGrowing with Local Marketing Associations with Elton MayfieldContinuous learning as a part of your career development is not optional. The digital age has required marketers to stay on the top of their craft to be effective. Networking in your career with other like-minded and encouraging people is also not optional for those who want to stand out. Meeting people that will give you all sorts of new friends and drive your passion to do amazing work. Local marketing associations, like the BMA, are great ways to exercise both requirements for career and knowledge development. Just last week, Elton hosted a BMA event in...2017-02-2116 min
Enterprise Marketer Podcast - ConferenceThe Transition from CMO to CEO and How Marketing Can Empower SalesDoug Bewsher has one of the most remarkable career paths I have seen in marketing. He has been the CMO of Skype and worked with the company during some of the most transformational points in our digital age. He has been the CMO of Salesforce and leads the team to some amazing strides during the time when a new focus on the user persona of the marketer was established. Now he is the CEO of Leadspace and gets to solve some of marketing and sales biggest problems: finding qualified leads, knowing when to engage, and scaling for growth....2017-02-0628 min
Enterprise Marketer PodcastDeveloping Your Digital Sense with Chris Snook and Travis WrightSome brands just get it. They have been digital natives for a while, place a significant focus on the happiness and success of their customers, and leverage the tools available on the web to reach their audiences.However, most brands don’t. Their inability to navigate the rapid changes ecosystem on our digital world leaves them without a clue and wondering how they got here.On this show, Jeff sits down with Travis Wright and Chris Snook, authors of Digital Sense, to discuss the digital landscape and the system they have developed called the Experience Marketing Fr...2017-02-0334 min
Enterprise Marketer Podcast - ConferenceInbound Marketing and When to Reach Out to A Digital Agency with Bob RuffoloWhen most small to medium-sized businesses consider a redesign or relaunch of their websites, one of the first questions they should ask is, “How do I want to provide value for my customers?” and “How can I quickly explain what we do?” By asking these questions, you can quickly realize you might need some outside help to get this done. That is where a Digital Agency comes in. On this show, Bob Ruffolo, CEO of IMPACT, and Jeff discuss what a digital agency is and how to best engage with one. One of my favorite tips from the show...2017-01-2414 min
Enterprise Marketer Podcast - ConferenceSales and Marketing Alignment with Carlos Hidalgo and Jeff JulianHave you ever wished you had better alignment with your Sales department? Maybe you are not sure what is expected of you when it comes to demand generation and marketing qualified leads? Do your content marketing efforts seem like they are just fizzling out and the return on investment is harder to measure?If these sound like questions you are asking, this is the perfect show for you. Carlos Hidalgo, CEO and Principal of ANNUITAS, and show host Jeff Julian address these topics and more on this episode of the Enterprise Marketer Podcast, Conference Edition.If...2017-01-1620 min
Enterprise Marketer PodcastJayme Thomason and Jeff Julian Discuss Marketing, Data, and TestingThe use of technology continues to become the norm for marketing teams as we move deeper into the digital age. With great technology hopefully comes great data, but most of us see that data as the minefield of false positives and confusing due to the disconnection between our platforms. In this show, Jayme Thomason and Jeff Julian discuss what is exciting about technology today and how marketers can use data to create better testing scenarios to analyze the what the data is showing and how your audience is responding to your marketing.One of our favorite...2017-01-1326 min
Enterprise Marketer Podcast - ConferenceEmpathy for the Global Content Marketing Audience with Jason Miller and Jeff JulianJason Miller, Group Manager of the Global Content and Social Media Marketing team at LinkedIn, joins Jeff for the second year in a row from MarketingProfs’ B2B Forum to discuss his move from the United States to London and how his outlook has changed on global marketing.Jason, a rock star marketer and author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11, and Jeff kick off this show with discussions around hair bands, 80s movies, the British invasion of music, and how all these influences shaped his views on gl...2017-01-0929 min
Enterprise Marketer PodcastFostering Creativity in Marketing with Jay Acunzo and Jeff JulianJay Acunzo, a professional speaker and the host of the Unthinkable podcast, joins the show to talk about the creative process in marketing. Jay describes his start in marketing through sports journalism and a stint a Google helping agencies and business understand advertising. Now he is known for his ability to narrate a great story and leave the audience in a place of growth and wonder, at both in-person events and on the air with his podcast. Throughout the show, we talk through some of the interesting paths we have seen that helped us grow in...2017-01-0636 min
Enterprise Marketer Podcast - ConferenceDoug Kessler Discusses Showmanship in Content MarketingDoug Kessler, Co-founder and Creative Director of Velocity Partners knows a thing or two about putting on a good show. During this show, Doug tells us about what he believes marketers need to do as they move into new media types with Content Marketing. One of the points Doug drives home during the interview is the need to get out of your comfort zone. B2B is beyond the period of boring campaigns and brochures. Companies like Volvo, Blendtec, and Moz have led the way to create rich and engaging content that excites their customers and leads to...2017-01-0318 min
Enterprise Marketer PodcastPanel of Experts Discuss Podcasting at UMSL BusinessHave you ever thought about starting your podcast? Maybe for your company or just one of those passionate hobbies you have. Considering getting in front of a microphone and pressing the record button can be one of the most exhilarating ways to create a piece of content. It’s just you, the audience, and your thoughts. However, there is a lot to think about before recording that first show. In this episode of the Enterprise Marketer Podcast, we share a session recorded recently with a panel of experts about podcasting. The event was held by the University of Mi...2017-01-011h 21
Enterprise Marketer Podcast - ConferenceTish Millsap on Demand Generation and Account-Based MarketingTish Millsap, Content Strategy and Demand Generation Consultant, joins the show at MarketingProfs’ B2B Forum to talk about Account-based Marketing (ABM), Demand Gen, and the intersection between sales and marketing.During this show, Tish and Jeff share some in-depth lessons they have learned over the years, to help marketing teams perform better and gain a seat at the table when it comes to corporate strategy. One of the first places Tish suggests marketing teams look at is the data. If you can’t attribute the information you are using to a source and verify that sour...2016-12-2639 min
Enterprise Marketer PodcastHeike Young and Jeff Julian talk PodcastingHeike Young, Content Innovation Lead at Salesforce, joins the show this week to talk about podcasting. She shares some great insights she has learned with the launch and maturity of the podcast she co-hosts for one of the largest software companies in the world. Heike started her career in the publishing business working with the For Dummies books. Later she joined an agency and started to build momentum in the content marketing space. Moving from the agency, she started working for ExactTarget on the content marketing team which later became a part of Salesforce during an acquisition. 2016-12-2140 min
Enterprise Marketer Podcast - ConferenceErica McGillivray on Community Management and BrandingErica McGillivray, former Community Manager at Moz, joins the show to talk about diversity in your marketing voice and what a community manager does for a brand. At her session at MarketingProfs’ B2BForum, Erica shared some techniques to becoming scrappy with your marketing execution, and ways to ensure you are staying on strategy. Later in the show we dive into how being a part of the GeekGirlCon group and her interest in cosplay have helped shape her as a marketer. We hope this show will help you think outside the box when it co...2016-12-1918 min
Enterprise Marketer PodcastChristoph Trappe and Jeff Julian talk SEO and SSLDo you really need an SSL certificate for your Content Marketing efforts? This is the question Christoph Trappe and Jeff Julian tackle on this Enterprise Marketer Podcast.Recently, Christoph published an article on his finding from his blog and the migration to HTTPS for content. Since August of 2014, Google has made the use of HTTPS as the default content delivery vehicle a ranking signal on the search engine. However, the majority of sites remain insecure due to the uncertainty of the benefits and the potential disaster that can occur when changing the URLs for all your content. 2016-12-1619 min
Enterprise Marketer PodcastShelly Lucas on Content Marketing at Dun and BradstreetShelly Lucas joins the Enterprise Marketer Podcast to discuss her role as Content Marketing Director for Dun & Bradstreet. In this show, Shelly shares how she got her start in marketing and how her roots in Literary Theory gave her the storytelling skills she needed to create amazing content. As Content Marketing Director, Shelly works with several teams in the organization and the structure her team has placed around the persona and not the business unit, helps her learn more about the audience and share those insights with other groups. Finally, Shelly leaves us with some advice she would...2016-12-1327 min
Enterprise Marketer Podcast - ConferenceChristopher Penn on Consistency and Content StrategyChristopher Penn, Vice President of Marketing Technology for SHIFT Communications, joined Jeff Julian at MarketingProfs’ B2BForum to discuss podcasting, customer journey mapping, content marketing, and strategy. Chris is co-host of the very successful Podcast, Marketing Over Coffee, that is well worth a subscription.To kick off the show, Chris describes his recent presentation and the challenges of customer journey mapping for marketing teams. My favorite quote was when he said that marketers “scrap off the word funnel off” when building their journeys. With this approach, paired with SOS, shiny object syndrome, most marketers are set up for failure due to...2016-12-1320 min
Enterprise Marketer Podcast01 - Robert Rose and Carla Johnson on ExperiencesIn 2015, I became fascinated with the intersection of marketing, software development, and design in the pursuit of driving an amazing experience with the digital properties we produce. During this time for me, two of the guides I used to help me understand more about customer experience were Robert Rose and Carla Johnson. In their book, Experiences: The 7th Era of Marketing, I found a fantastic plan, along with great detail and research into why the approach was constructed the way it was, that really helped me in my efforts. In this podcast, I sit down with both Carla and Robert...2016-12-0731 min
Enterprise Marketer PodcastSue B Zimmerman and Jeff Julian talk about InstagramSue B. Zimmerman was gracious to co-host the Enterprise Marketer Podcast this week to discuss Instagram. During this show, Sue shares some of the great resources she offers business owners or marketing teams to build their brand on Instagram. We not only discuss the positive approach to a strategy but spend several minutes on the conversation of what not to do. Since Instagram is all about community, Sue shares some great insights into the interactions she has with her community and why it is so important to her to be authentic and also protect her community. Jeff describes...2016-12-0742 min
Enterprise Marketer Podcast - ConferenceArdath Albee on Creating Valuable ContentAs 2016 concludes, the biggest conversation that continues to occur is quality vs. quantity in content marketing. We need to continue to scale our content, but as Ardath says, “it isn’t about scaling content, it’s about scaling outcomes.”In this show, Ardath and I continue the conversation we started at Content Marketing World 2016 about what makes content great. I love how Ardath makes the point that scaling your content efforts isn’t about more, it is about performance. To come to that conclusion, you must think beyond the marketing department. With 30 years of experience in business management, Ardath exp...2016-12-0538 min
Enterprise Marketer Podcast - ConferenceAndy Crestodina on Digital Marketing StrategyIt was really hard to name this episode. Andy Crestodina, Co-founder and Strategic Director of Orbit Media Studios, sat down with me at MarketingProfs’ B2B Forum to discuss just about every topic when it comes to digital marketing. We talk about the history of the Internet, his book Content Chemistry, how marketers should be using analytics, and many other topics. Andy also describes his experience keynoting Content Marketing World in September of 2016. I have a few favorite quotes from this podcast with Andy. One of them is “fear of public failure is a huge motivator.” When I think...2016-11-2825 min
Enterprise Marketer Podcast - ConferenceAndrew Davis on Speaking Well and Telling a StoryFor most of us, at some point in our careers, we will be asked to speak in front of a crowd of people. For some, this might be the most frightening moment in their lives. For others like Andrew Davis, this is a moment for them to shine. On this show, Jeff Julian sits down with Andrew Davis to talk about his career as a keynote speaker and what goes into the art of telling stories to a live audience. Jeff and Andrew share their personal experiences of speaking and how working with an audience to drive home...2016-11-2122 min
Enterprise Marketer Podcast - ConferenceAnna Lewis on The Role of Marketing ManagerWhat does a Global Marketing Manager do at the largest privately held company in Kansas City? Anna Lewis, Global Marketing Manager at Black & Veatch, joins the show to talk about her role in the company, recent realignment with sales, what students should know about joining a marketing team, and much more. “My job is to educate and empower.” That is a great way to think about the role of Marketing Manager.While on the sales conversation, Anna discusses what she has learned during the transition to a closely aligned sales and marketing team and why it is i...2016-11-1819 min
Enterprise Marketer Podcast - ConferenceCarlos Gil on Snapchat for B2B MarketersFor B2B marketers, one of the most dismissed social networks in a strategy, yet most popular and fastest growing, is Snapchat. In this show, Carlos Gil shares his insights into why reaching your audience through Snapchat might not be such a wild idea. Carlos answers many questions about the platform, who should be using it, why people find it valuable, and just how flexible their advertising tools are. During this show, Carlos used Facebook Live to stream the recording to his audience, much like Christoph Trappe did during his episode at Content Marketing World. If you think...2016-11-1419 min
Enterprise Marketer Podcast - ConferenceSamantha Stone on Creating a Marketing PlaybookSamantha Stone is one of the most excited marketers I have meet to talk about the issues of sales and marketing, that after you meet her, the excitement is so contagious, you want to go out and put her words into action. In this show, Samantha shares some of the thoughts and concepts she wrote in her new book, Unleash Possible. In it, she gets into topics like measurement, account-based marketing, steps to bring the conversations with management to the next stage, and the issues between sales and marketing. One of my favorite quotes in the podcast from...2016-11-1129 min
Enterprise Marketer Podcast - ConferenceMichael Brenner on Content Marketing in the Enterprise to the Small BusinessMichael Brenner, one of the highest rated and most loved teachers on the marketing circuit, has had several changes in his career over the past few years. In this episode, we dive deeper into what the transition was like to go from a big enterprise, then to a smaller company, and now his latest move, starting the Marketing Insider Group. He describes how his book, The Content Formula, came to be and gets into a new book idea he has outside of the genre of marketing. Instead, he hopes to deliver value around corporate leadership. In...2016-11-0716 min
Enterprise Marketer Podcast - ConferenceAnn Handley on Everybody Writes and Slow MarketingAnn Handley sits down with us at MarketingProfs’ B2B Forum to discuss her latest book, Everybody Writes, and why slow marketing is a practice you should consider in 2017.I cannot thank Ann enough for the impact her content has had in my life. In fact, it is the perfect case study of how to market well to a person and have them become a part of your audience and your customer base. Listen to her considerations of the reader in advance, and how the book comes from a desire deep in her life that she had to ge...2016-11-0412 min
Enterprise Marketer Podcast - ConferenceAndrea Fryrear on the State of Agile MarketingI love it when I get to sit down and chat with Andrea Fryrear about Agile Marketing. It is one of the reasons I saved this show for the last from Content Marketing World 2016. In this show, Andrea and I discuss the state of Agile Marketing and her new community, the Agile Marketer. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-23-andrea-fryrear/ Additional Links:• iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 • Sharable Url: http://emktr.co/2fuAN1x • Twitter: https://twitter.com/andreafryrear • LinkedIn: https://www.linkedin.com/in/afryr...2016-11-0221 min
Enterprise Marketer Podcast - ConferenceJennifer Harmel on Change Management in MarketingWe all have to deal with change in our companies, but when it happens inside our marketing teams, it can be very hard. In this show, Jennifer Harmel, Executive Vice President at Annuitas, shares with us on how she helps her enterprise clients come up will a great strategy, create amazing content, and optimize it for success. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-22-jennifer-harmel/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2f4wCGc •Twitter: https://twitter.com/JenniferHarmel2 •Annuitas – Twitter: h...2016-10-3112 min
Enterprise Marketer Podcast - ConferenceCorey Morris on Changes in SEO and MarketingOn this show, Corey Morris, Director of Digital Strategy at ER Marketing discusses some of the changes in SEO we have seen over the last few years and why it is important as SEOs to start to consider strategy. Corey and I go back a few years as he is not only a friend, but our offices are only 100 yards apart. Corey is one of the best SEOs I know and I can’t wait to get my next chance to talk to him about the changes coming in January.Full Show URL: https://enterprisemarketer.com/po...2016-10-2826 min
Enterprise Marketer Podcast - ConferenceAndrew and Sam on Embracing Storytelling Through Illustrated VideoAndrew J. Herkert, Chief Revenue Officer, and Sam Annala, Director of Business Development of TruScribe join us at Content Marketing World to share their insights on video marketing and the use of animation. Starting with a one-man whiteboard video company, TruScribe has grown into a diverse company with software and services for their customers. We continue to hear marketers need to embrace storytelling, as well as the need to drive engagement with new media types. Video marketing is an amazing way to create engagement, and now live action is not the only way we can do it. Now, we...2016-10-2726 min
Enterprise Marketer Podcast - ConferenceMatt Heinz on the 50 Essentials Content Marketing HacksMatt Heinz, President of Heinz Marketing, joins the show at Content Marketing World to talk about 50 essential content marketing hacks that marketers can use today to make your efforts work better. In this show, we start off the conversation on how to be agility in marketing can help lay the framework for adopting the tools he suggests. Throughout the rest of the show, we learn why Matt is so excited about the field of marketing and sharing his thoughts with others through social media, writing, podcasting, and conference presentations.Full Show:https://enterprisemarketer.com/podcasts...2016-10-2527 min
Enterprise Marketer Podcast - ConferenceMike Turner on Marketing in AviationLike many of you, I have always been fascinated with flight and the craft of aviation. There is something about that run across the runway and that moment of liftoff. In this show, Mike Turner, Senior Marketing Manager at Textron Aviation, tells us all about the approach he takes to market to pilots, businesses, and the other personas at Textron.Full Show:https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-18-mike-turner/More Links:https://twitter.com/av8r2000https://www.linkedin.com/in/mikedturnerPodcast:https://itunes.apple.com/us...2016-10-1825 min
Enterprise Marketer Podcast - ConferencePamela Muldoon on Podcasting and Marketing AutomationTo say things have changed a little for Pamela Muldoon in 2016 would be an understatement. She has a new home, new town, new career path, and a new outlook on her podcasting. In this show, Pamela and I discuss marketing automation, helping attract leads for our clients, alternatives forms of content than traditional blogs and articles for content marketing, what it means to have a hobby of marketing, and of course, podcasting. Pamela also mentions her ambitions of launching two new podcasts, one for voice professionals and another daily content strategy podcast.Full Show:2016-10-1228 min
Enterprise Marketer Podcast - ConferenceIra Apfel on Editorial Content Tactics for AssociationsIra Apfel, Director of Communications and Editorial Content for the Association of Financial Professionals, is a man who wears many hats. Working for a nonprofit association, he has to deploy assets to the members, through many different mediums and tactics, on a consistent basis to keep enrollment high and the value of the organization strong. In this show, I chat with Ira about his digital, social media, print, and podcast strategies. This interview is a great case study of someone who is doing a great job at deploying a content marketing strategy.Full Show:https://enterprisemarketer.com...2016-10-0526 min
Enterprise Marketer Podcast - ConferenceJessica Best on Data-Driven Marketing at Content Marketing World 2016Jessica Best, Director of Data-Driven Marketing at Barkley, is one of my favorite Kansas Citians who is my go-to podcast guest because of her depth of knowledge. Jessica joins the show to talk about data-driven marketing with a focus on email. There are so many tips, and tricks are in this episode from Jessica, and if you are an email marketer, this one is for you.Full Show:https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-14-jessica-best/More Links:https://www.linkedin.com/in/jessicalbesthttps://twitter.com/bestofjesshttp://www...2016-10-0333 min
Enterprise Marketer Podcast - ConferenceLaura Creekmore on the Essentials of a Content Strategy - CMWorldLaura Creekmore, President of Creek Content, joins the show from Content Marketing World to talk about her approach to content strategy. At the show, Laura taught a Content Strategy 101 workshop to help teams get started on the right foot with a documented strategy. Laura gives us some great insights to content governance, strategy, and the basics of knowing your audience and business goals. We love the advice Laura gives when she says, "You don't need to ask permission to practice your craft." You were hired to be the marketer, and you know how to practice the art of...2016-09-2817 min