Shows
Shifting The NarrativeGil MartinIn our latest episode of Shifting The Narrative we hear from Gil Martin, Commercial and Natural Capital Director at Restore. Joss and Gil discuss the future of ecosystem recovery, regenerative food systems and the role of nature in a rapidly changing world.Gil shares the unexpected roots of his nature connection, the scale of biodiversity loss we often overlook, and why natural capital can unlock ecological ambition at pace. They unpack how businesses can rethink risk, why farming needs nature to survive, and the power of storytelling to drive real momentum.Tune in to this...
2025-12-1054 min
Earth Your WhileEpisode 51 – Why We Need to Stop Global Yawning in the World of Sustainability with Joss Ford from EnviralSend us a textIn this episode, we’re joined by Joss Ford, founder of Enviral, a B Corp certified marketing agency on a mission to tell stories that truly matter. Joss has grown Enviral into one of the UK’s leading purpose-driven agencies, helping brands not only look sustainable but be sustainable.We’ll explore his journey, what it really means to market with impact, and why creative, consistent storytelling is key to avoiding greenwashing and driving real change. Topics covered include:The lack of creativity in sustainability communicationsThe importa...
2025-10-291h 09Shifting The NarrativeMark FunnellIn this episode, Joss sits down with Mark Funnell, Communications and Campaigns Director at the National Trust. Together, they explore how one of Britain’s most iconic charities is evolving to meet the challenges of a changing world.Mark shares stories from his early connection with nature in Bristol and Cornwall, his career spanning the Environment Agency, Forestry Commission, and National Trust, and how audience-first storytelling is key to inspiring change. From shaping a bold ten-year strategy with input from 70,000 people to responding to the emotional public reaction to the felling of the Syca...
2025-09-2652 minShifting The NarrativeBen AkersIn this episode of Shifting The Narrative, Joss caught up with Ben Akers, the founder of Talk Club, a male mental health charity that helps men improve their mental health through open and honest conversation.Talk Club was born from Ben’s belief that we need to treat our mental health just like our physical health. Framing it as mental fitness, the charity’s talking groups give men the tools to understand how they’re really feeling, breaking down stigma and building stronger support networks.In this episode, Joss and Ben explore the evolution of Talk C...
2025-09-1159 minShifting The NarrativeNigel PocklingtonFor this episode of Shirting The Narrative, Joss sat down with Nigel Pocklington, the CEO at Good Energy, one of the UK’s most trusted renewable energy pioneers.Nigel took the helm in February 2021, bringing over 25 years of experience in commercial, digital, and operational leadership. Under Nigel’s leadership, Good Energy has pivoted from owning large generation assets to focusing on smart, decentralised energy services, including heat pumps, solar, EV chargers, and its majority stake in Zap‑Map.He’s guided the company through the energy crisis, optimising margin-rich growth, and steering a recent ta...
2025-07-0254 minShifting The NarrativeZoe ColosimoThis week, Joss is joined by Zoe Colosimo, COO of Neighbourly — a Bristol-based B Corp using tech for good. From day one, Zoe has helped shape Neighbourly into a platform that connects big businesses with local impact.In this episode, Zoe shares the story behind Neighbourly, the power of corporate-community partnerships, and how aligning business values with local action creates lasting change.Hit play for a powerful conversation on community, sustainability, and the future of purpose-led business.Shifting the Narrative InstagramWatch on YoutubeJoss Ford’s LinkedInZoe Colosimo Link...
2025-04-1150 minShifting The NarrativeRich StockdaleWe caught up with Rich Stockdale, a pioneering environmentalist on a mission to scale conservation. Rich is the founder of Oxygen Conservation, an organisation that has quickly become one of the world's most impactful natural capital portfolios. Since 2021 they've transformed almost 45,000 acres into thriving ecosystems for people and wildlife. In this episode, Joss and Rich discuss scaling the natural capital market, reshaping how the world values nature and, surprisingly, vodka jelly shots. Shifting the Narrative InstagramWatch on YoutubeJoss Ford’s LinkedInRich Stockdale's LinkedInShoot Room Sessions Podca...
2025-02-2148 minShifting The NarrativeTas ChilcottWe’re thrilled to relaunch the podcast for season two, kicking things off with Tas Chilcott, Head of Sustainability at Dryrobe.If you’ve found yourself in any coastal community in the UK this winter, you’ve likely spotted Dryrobe’s iconic long, warm, waterproof robes – now the uniform of choice for cold-water enthusiasts everywhere!In this episode, Joss sits down with Tas to explore the origins of Dryrobe and how the brand pioneered an entirely new category of outdoor gear. They discuss how innovative kit like this makes cold water sports – from swimming to surfing and...
2025-01-2040 min
The Persuasion GameCombatting boring sustainability stories with Joss Ford, EnviralIn this insightful episode, hosts Laura and Simon discuss sustainability with Joss Ford, founder of Enviral, a communications agency dedicated to combatting boring sustainability stories. Joss shares his journey into sustainability, the challenges of effectively communicating it, and the importance of integrating it into business strategies. They explore the dynamics within NGOs and corporations, the balance between progress and perfection, and the impact of engaging creative approaches. The conversation also touches on the importance of addressing absolutist positions and fostering collaboration for meaningful change in the sustainability landscape.Episodes are released bi-weekly. Follow us on L...
2025-01-0735 min
Second NatureE81 Joss Ford: Going EnviralJoss Ford is the founder of Enviral, a purpose-driven agency that consults, creates and communicates organisations’ social and environmental stories. He believes that communications plays one of the most important roles in solving our global challenges. A graduate of The School of Earth and Environment at Leeds University and CISL (Cambridge Institute for Sustainability Leadership), Joss helps companies operate more sustainably and transparently communicate their environmental messages through impactful campaigns. Enviral works with a number of clients, dedicating their communications skills to help create a cleaner, greener and more just future.
2024-11-211h 10Shifting The NarrativePoku Pipim OseiWe had an inspiring conversation with Poku Pipim Osei, the founder and CEO of Babbasa during our latest podcast recording. Babbasa is a Bristol-based social enterprise supporting young people from disadvantaged communities with their career aspirations. Joss and Poku explore what it means to truly diversify our workplaces and the unique circumstances that social enterprises navigate. Poku also shares with us his journey of moving to the UK, founding Babbasa and its development to date. Listen to this episode to learn more about Babbasa’s latest initiative, OurCity2030.Shifting the Narrative InstagramWa...
2023-11-0257 minShifting The NarrativeMerlin Hanbury-TenisonWe were thrilled to record our first live podcast recording for Shifting the Narrative at Goodfest this year. Joss sat down with Merlin Hanbury-Tenison, the co-founder of Cabilla Cornwall. Cabilla is a pocket of paradise located amongst the wild beauty of Bodmin Moor in Cornwall. This rewilded landscape is a testament to the restoration of ecological harmony. Merlin and his partner, Lizzie, have opened this once-private land to those seeking a similar restoration of equilibrium in their own lives, both physically and mentally.Throughout the discussion, Merlin shared his personal journey and the pivotal life e...
2023-10-0931 minShifting The NarrativeAsher ClarkIn this latest episode of Shifting The Narrative, we had the opportunity to catch up with Asher Clark, Co-Founder, and Design Director of Vivo Barefoot. Asher's passion for promoting natural, human movement while upholding sustainability and functionality has been the driving force behind the creation of Vivobarefoot.Teaming up with his cousin, Galahad Clark, both of whom come from a lineage of cobblers spanning seven generations, they established a footwear company with a unique focus on regenerating human health. Their guiding principle was simple yet powerful - to develop a product that fosters a genuine reconnection between...
2023-07-0450 minShifting The NarrativeStefan YtterbornIn this latest episode of Shifting The Narrative, we caught up with Stefan Ytterborn, a prominent Swedish design entrepreneur with a history of remarkable achievements in business development. In 2004, Stefan established POC, a winter sports gear company with a strong focus on protecting lives and reducing the consequences of accidents for skiers and gravity sports athletes. In 2016, Stefan ventured into the electric motorcycle industry and founded CAKE. Guided by the motto "explore with respect," CAKE aspires to revolutionise the motorcycle industry and contribute to a greener world by inspiring a shift towards a "zero-emission society."
2023-06-3052 minShifting The NarrativeVineeta GreenwoodWe caught up with our good friend and agency partner, Vineeta Greenwood in this latest episode. Vineeta is the co-founder at Wholegrain Digital who are a London-based WordPress agency. They work to create the best websites in the world, helping to accelerate the shift to an Internet that’s good for people and planet. Tune in to this conversation with Joss and Vineeta to learn more about what motivates Vineeta and why she believes in the power of using tech for good.Shifting The Narrative InstagramWatch this episode on YouTube Jos...
2023-03-0847 min
Hotel Earth17 - Eco-Shaming (& why it needs to stop)Kicking off Season 3 with a MUCH needed conversation. Join the girls’ discussion about how shame has intertwined itself with the climate conversation and why we all need to weed it out. Shame has no place in the environmental game… unless we’re talking to businesses or governments.
https://www.enviral.co.uk/why-eco-shaming-will-never-create-impactful-change/
https://www.worldcleanupday.org/post/eco-shaming-and-eco-guilt-lets-take-these-burdens-off-our-shoulders
https://www.theguardian.com/sustainable-business/2017/jul/10/100-fossil-fuel-companies-investors-responsible-71-global-emissions-cdp-study-climate-change
https://link.springer.com/article/10.1007/s10806-021-09844-5
2023-02-2347 minShifting The NarrativeTessa WerninkWe caught up with Tessa Wernink at the end of last year. Tessa is a changemaker and activist and helps businesses be as impactful as possible through her consultancy The Whole Works. She is also the Co-Founder of Fairphone one of the coolest organisations leading the change in the smartphone industry. Now Tessa runs The Whole Works and the undercover activists - focussing on organisational change and workplace resilience. Joss and Tessa discussed activism, purpose and storytelling and explored what businesses can do to visualise what is important and ultimately take action.Shifting The Narrative I...
2023-01-3148 minShifting The NarrativeTom KayFounder of the iconic Cornish brand Finisterre, Tom Kay joins us on this very special episode. Sharing stories from the early days of the brand, what he has learned along the way, as well as how Tom has kept purpose at the heart of Finisterre, all whilst honouring local traditions - this episode is a memorable one. Joss and Tom talk about the restorative power of the sea, the spirit of Finisterre, and how they create such successful collaborations, all whilst keeping a focus on creating functional, sustainable products. Follow Shifting The Narrative and Tom on...
2022-12-2252 minShifting The NarrativeCaroline DennettWhat's it like inside SHELL and do they actually care about climate change and renewable energy? In today’s episode of Shifting the Narrative, filmed during Blue Earth Summit this year, Joss talks to Caroline Dennett. Caroline is a social scientist with 20+ years’ experience as a researcher and insight consultant and gained fame in the sustainability space for publicly firing SHELL.Caroline and Joss take a deep dive into Caroline’s time working for SHELL understanding what it’s like to work in the belly of the beast and in this episode we focus on the power...
2022-12-0145 minShifting The NarrativeHuib Van BockelTenzing Energy founder Huib Van Bockel joins us in Amsterdam to discuss the mission behind the all-natural energy drink, and how they are disrupting the market. From building a running app to putting bins in Everest base camp and Tenzing being mentioned in the Lucozade office, we get the inside view from the drinks brand. Find out what motivates Huib to build an alternative to the mainstream which is kinder to the planet. LINKSShifting The Narrative Instagram: https://www.instagram.com/shiftingthenarrativepodcast/Joss' Instagram: https://www.instagram.com/jossford/Joss' LinkedIn: ht...
2022-11-1447 minShifting The NarrativeChrissy LevettUsing creativity to address the climate crisis. In this episode we're joined by Chrissy Levett, the founder of Creative Conscience, a global organisation that encourages, trains and rewards creative thinking for social and environmental impact.We'll hear about impact, how Chrissy became involved in shifting the narrative around creativity and how businesses need to be impact-focused over traditional business models. Alongside what value creativity brings in inspiring a new way of thinking, and addressing our collective challenges. LINKSShifting The Narrative Instagram: https://www.instagram.com/shiftingthenarrativepodcast/Joss' Instagram: h...
2022-11-0140 min
Brand Master FlashPositivity. Planet. Purpose : Joss Ford"What we do in the next ten years will profoundly impact the next few thousand… This is no longer a scientific challenge; it is a communications challenge.”- Sir David AttenboroughLet’s talk about climate change.So we know the science, we're advanced in the tech and there’s a clear roadmap of what needs to be done. So why is the climate challenge so big and, in a lot of people's eyes, unobtainable?As Attenborough says, it's all about communication. We need to rally the troops, inspire, motivate and use posi...
2022-10-171h 06Shifting The NarrativeMark ShaylerCreativity, business and the climate crisis. We've pulled out all the stops for our first episode and we're joined by the incredible Mark Shayler. Consultant, speaker, founder of APE and a force of positivity and kindness, Mark is truly one of the most inspirational people in business and sustainability. We'll hear about what mistakes business is making in engaging with sustainability, where to look for inspiration and Mark's insight on who is doing well. As ever, we'll hear our guest's favourite book, favourite musician to walk, and work to, as well as the d...
2022-10-0750 minShifting The NarrativeTrailerFocused on how communications, business and creativity can address the climate crisis, and what business leaders are doing to shift the narrative within their sectors. 🌿We hope that no matter who you are, you get some valuable nuggets of information from some of the most influential people in business.We'll be joined by some of the most exciting business & thought leaders, who will be sharing their journeys and valuable advice along the way. Subscribe now.LINKSShifting The Narrative Instagram: https://www.instagram.com/shiftingthenarrativepodcast/Enviral You...
2022-10-0601 min
DescenderHow do you design for sustainability?In our final episode of the season we talk to twin brothers Jack Trew (Klarna) and Louis Trew (Enviral) who have both found themselves working within sustainability in their design practice. We discuss what drew them into the field and how they are able to keep motivated and feel an impact with their design. From the dual perspectives of in-house and agency, we get into when is the best moment in a user journey to affect behaviour and ponder whether guilt is an effective/ethical motivator in changing user habits.
Descender is hosted by...
2022-08-0333 min
Blue Earth Summit PodcastWhy greenwashing is getting harder to spot - Joss FordThis week’s guest is Joss Ford, the founder of Enviral, a sustainability communications company and consultancy. Joss and his team help brands create, communicate and consult their social and environmental stories. He’s also a proud Blue Earth Summit Ambassador. He tells host Laura Nesbitt that he believes big brands have the power to make mass change when it comes to sustainability. But he says businesses need to be open and transparent about their own failings too. Joss talks passionately about how communication and marketing should be used as a tool to connect hearts and mi...
2022-07-1435 minBlue Earth Summit PodcastGreenwashing & Grey AreasWe’ve all been victims of greenwashing. It’s a sophisticated problem which, more often than not, we’re blind to. And why wouldn’t we be? Why not trust what we’re being told? Aren’t all companies trying to do the right thing? In the race to be the most ethical or sustainable brand, not only consumers, but the planet, is being left behind. For this panel on our Campfire Stage (sponsored by Hydro Flask), Lucy Siegle was joined by:Crista Buznea - Head of Marketing at carbon reduction pioneers, EcologiJames Ghaffar...
2021-12-2934 min
Guayoyo AzucaradoGUAYOYO AZUCARADO LA NOTICIA CON ELEAZAR BENEDETTO MARZO 23[Estas son las noticias más vistas de El Nacional (Caracas, 23 de marzo de 2020) hora 12:00 pm]
1-#ENEconomía Luis Oliveros: El régimen no puede darse el lujo de quitar el ISLR https://bit.ly/2UtVvjA
2-#ENViral La impactante predicción sobre el covid-19 que realizó esta vidente https://bit.ly/2UdAkmS
3-#ENEconomía [ATENCIÓN] Lo que debes hacer para recibir y cobrar nuevos bonos por el carnet de la patria https://bit.ly/3dmysQn
4-#ENEnt...
2020-03-2312 min
Event Industry News PodcastAre events sending the right message when it comes to sustainability?This week’s Event Industry News podcast looks at how events communicate their sustainability efforts to their customers. Joining host James Dickson to discuss the subject is Joss Ford, founder of communications agency Enviral.
There are very few events out there that don’t pay attention – even in a small way – to the matter of sustainability. Although the depth of their commitment may vary, there is a consensus that events have an obligation to ensure they operate in a greener manner.
Joss talks about how events can effectively communicate the strategies that they are deploying, as well...
2019-03-0839 min