Shows
Remarkable Marketing PodcastThe Power of Peer Support: Building an Elite and Engaged Community of Chief Marketing OfficersIn this episode, Eric interviews Drew Neisser, founder of CMO Huddles, about building an elite and engaged community for B2B Chief Marketing Officers. Drew shares the background of his transition from running an agency to founding CMO Huddles, the impact of the pandemic on community building, and the significance of creating a virtual-first group. The discussion covers the importance of fostering peer connections, qualifying members for quality over quantity, and ensuring continuous learning and support for CMOs. The episode also explores innovative and fun approaches like incorporating penguins as a community symbol to make B2B m...
2024-12-0927 min
Remarkable Marketing PodcastHow Founders Can Leverage Personal Branding to Scale Their Company to $10 Million+Discover how Brian Smith, the visionary founder of Strategy Ladders, turned the adversity of losing all his clients during the COVID-19 pandemic into a golden opportunity. By harnessing the power of his personal brand, Brian built a thriving consulting business with over 40 consultants to $10 Million in annual revenue using personal branding. This episode is packed with insights, including how Brian overcame his fear of posting on LinkedIn, stayed authentic, and distinguished himself by challenging misleading influencers. Learn the art of attracting high-ticket clients through storytelling and consistently sharing valuable business insights.We then explore the intricacies of...
2024-09-1530 min
Remarkable Marketing PodcastMassive Career Benefits of Mastering LinkedIn and Personal Branding. And How to Win by Bring a Friend FirstIn this episode, Eric welcomes Sandra Long, a renowned LinkedIn and personal branding expert and author of two books on the subjects. Sandra shares her journey from B2B sales and leadership to becoming a LinkedIn consultant over the past 11 years. She discusses comprehensive strategies for optimizing LinkedIn profiles, building a personal brand, and the importance of building trust and relationships. Sandra offers practical tips from her books, including the use of the services page, customizing profile activity sections, and focusing on being a friend first. She highlights real-life success stories of clients who have benefited from...
2024-08-2422 min
Remarkable Marketing PodcastThe Growth Framework Business Leaders Need to SucceedUnlock the secrets to sustainable business success with Bill Flynn, a veteran professional with over 20 years in high-tech startups. You'll gain invaluable insights into how understanding customer problems and implementing disciplined business operating systems can drive true growth. Bill shares his journey from pivotal roles in sales and operations to becoming a growth coach, emphasizing that solving real customer issues is far more critical than simply chasing innovative ideas.Through a compelling case study discover how initial assumptions about customer needs were radically transformed through getting direct customer feedback. We learned that customers valued simplicity and ease...
2024-07-1124 min
Remarkable Marketing PodcastAgents of Change in Marketing from Podcasting to Social Media, Events and How Marketers Can Win with AIToday we discuss how marketing channels are evolving, how in podcasting and in person events can be huge drivers and we discuss some practical ways marketers can use AI to be successful.In this episode, host Eric welcomes digital marketing consultant and guru Rich Brooks. Rich, the president of Flight New Media, a digital agency he founded 27 years ago, shares his journey from building simple websites to offering comprehensive digital marketing services including SEO, email marketing, social media, paid search, and branding. He discusses the success of his Agents of Change podcast and annual conference...
2024-05-2621 min
Remarkable Marketing PodcastSimply Put: Why Clear Messages Win – and How to Design ThemToday's episode will make you think differently about the power of simplicity in messaging and how to achieve it.In this episode, Eric interviews Ben Guttmann, an accomplished author, marketer, messaging expert, and professor, to discuss the importance of clear and simple messaging in effective communication. Ben shares insights from his book, 'Simply Put: Why Clear Messages Win and How to Design Them,' which highlights his journey from running a marketing agency to exploring the science behind communication, messaging, and persuasion. He advocates for simplicity, explaining how it significantly impacts the audience's understanding, liking, and trust...
2024-05-2113 min
Remarkable Marketing PodcastTurning Challenges into Viral Marketing Triumphs, Culture Counts and Why Your Company's Reputation Precedes You in Modern MarketingThis episode will change the way you think about brand reputation in modern marketing. Estimates are that 90% of buyer activity is happening before buyers even talk to a sales person. What do marketers need to do to win in the modern buyer journey?In this episode, Eric interviews Larisa Summers, a seasoned Chief Marketing Officer with over 20 years of experience in various industries, mainly focusing on technology and SaaS businesses. Larissa shares insights into her journey, highlighting the importance of storytelling and human connection in marketing. She recounts a notable marketing campaign during her time at Optoro, wh...
2024-05-1315 min
Remarkable Marketing PodcastHow to be a Remarkable Keynote Speaker and Grow Your Business by Selling from the StageToday we tackle the marketing topic of how to grow your business through professional speaking. In this episode Eric interviews Steve Lowell, a seasoned keynote speaker who has given 3,500 talks globally and trained 100,000 speakers as a public speaking coach. Steve discusses his transition from the music industry to public speaking, influenced by Zig Ziglar and the simplicity and impact of speaking engagements. He elaborates on the marketing strategies that have propelled his speaking career, emphasizing the importance of positioning oneself as necessary to one's audience rather than optional. Steve also highlights the crucial role of emotion in...
2024-05-0937 min
Remarkable Marketing PodcastHow Business Leaders Win by Approaching Marketing as an InvestmentHow do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results.Eric interviews Jaci Russo, a seasoned marketing expert with over 20 years of experience, and she shares her journey in becoming a successful marketing agency owner, author, and podcaster. Jaci then dives into the inception of her agency, her collaboration with her husband, and the dynamic of working together on their book, podcast and their agency. The conversation covers their unique approach to marketing and...
2024-05-0923 min
Remarkable Marketing PodcastStrategies for Mastering Instagram for Business & Personal BrandingWe discuss how you can master the Instagram channel for business and personal branding in today's episodeIn this episode, Corey Walker, a seasoned marketing agency owner and co-author of 'Instagram for Dummies' & 'Instagram for Business for Dummies', shares her insights into social media marketing, with a focus on Instagram. With 18 years of experience, Corey emphasizes the importance of digital evolution in marketing strategies, particularly for small businesses. She highlights a successful marketing campaign called 'employee spotlight' for a healthcare client, showcasing the value of recognizing all staff members, not just the doctors, which significantly boosted engagement...
2024-05-0821 min
Remarkable Marketing PodcastWhat is the Secret to Successful Customer Marketing? And the 10 Customer ChallengeWhat's the best way for marketers to get better customer insights and identify blind spots?In this episode, Chief Marketing Officer Ron Carson joins to discuss the significance of customer-driven marketing in today's business environment. He emphasizes the importance of direct communication with customers, a method he and Eric credits for the most impactful marketing results throughout his 25-year career. Contrary to common practices where marketing relies on sales or customer success teams for customer feedback, Ron supports the direct engagement approach to understand market needs and preferences. He shares insights into using cus...
2024-05-0616 min
Remarkable Marketing PodcastCelebrating the First 100 Episodes - and the Next 1,000 Episodes!Episode 100!In the 100th episode of the Remarkable Marketing Podcast, Eric reflects on the challenges marketers face, being expected to excel in all areas of marketing. The host reveals plans for the next three years, aiming to interview 1,000 marketing experts and leaders to share their best marketing experiences and learnings. With a focus on celebrating top marketing achievements and providing inspiration across all marketing topics, the host intends to raise the podcast's quality. Future episodes will feature a mix of guest insights and the host's own experiences, including quick shot episodes and an expanded YouTube channel. The goal...
2024-05-0406 min
Remarkable Marketing PodcastWhat's the Best Strategy to Launch a Best Selling Book? Mastering Book MarketingOver 3 million non-fiction books are published every year. How do authors come up with the right launch strategy and successfully market their book?In this episode of the podcast, Eric interviews Paul Edwards, the co-founder and CEO of Emissary Publishing, a boutique independent publisher focused on helping founders, executives, and entrepreneurs share their stories. Paul discusses the importance of integrating marketing strategies with literary talent to meet authors' expectations and identify the right time for them to publish their work. He highlights how Emissary Publishing assists authors in spreading their impactful messages from unknown to known b...
2024-05-0418 min
Remarkable Marketing PodcastWhat Does it Take to Create a Visionary Brand?In this episode, Eric interviews Bryan Smeltzer, a brand strategist, author, and podcaster, and the current president of LiquidMind, a global brand strategy firm. Bryan shares his journey from working in executive roles with iconic consumer brands like TaylorMade, Adidas, Oakley, K-Swiss, and Schutt Sports, among other international brands, to starting and selling his own company. He emphasizes the importance of authenticity, premium positioning, and strategic marketing through storytelling, using the launch of the ZAMST brand in the U.S as a case study. Bryan highlights how they achieved distribution across major retailers by focusing on product quality, many...
2024-05-0320 min
Remarkable Marketing PodcastHow the Best Marketers Get Products Seen and Sold on Amazon - Marketing Strategies and PitfallsAmazon is half of the US economy and 70% of adults in the US are Amazon Prime Members 🤯 The default conversion rate for marketers selling product on Amazon is 10X other online channels. Steven Pope - My Amazon Guy - explains what it takes for marketers to win on Amazon marketplace on the Remarkable Marketing PodcastIn this episode, Eric hosts Steven, an Amazon marketing expert and owner of a $20 million marketing agency with over 500 employees worldwide, servicing 400 brands on Amazon. Steven shares insights into the complexities of selling on Amazon, including marketing strategies like PPC, SEO, and the un...
2024-05-0117 min
Remarkable Marketing PodcastHow to Stand Out and Drive Growth by Achieving Sales & Marketing AlignmentIn this episode our guest shares a story about how she helped a large tech company exceed their growth goals by getting the sales and marketing teams aligned on the story they were telling prospects.Stacey Danheiser, a former Fortune 500 marketing leader turned consultant, shares her journey from the corporate world to consulting, specializing in simplifying B2B brand marketing strategies for growth. Stacey discusses overcoming common marketing challenges, such as lack of cohesiveness, the search for a silver bullet, and shiny object syndrome by achieving alignment within organizations. She emphasizes the importance of understanding c...
2024-04-1924 min
Remarkable Marketing PodcastUnlocking Marketing Magic with AI: How to Be Authentic and Save 40+ Hours a MonthHow do you navigate the very confusing process of leveraging AI to be massively more efficient in running your business?In this episode, our guest Menekse a marketing and AI expert shares her journey from starting in SEO to developing a revolutionary AI tool for business leaders. She discusses the evolution of Google's algorithm, the role of AI in creating efficient marketing strategies, and introduces her AI-based solution, Marketing Magic, that helps business owners save significant time on marketing tasks. Manekshi delves into the power of AI in content repurposing and the creation of marketing and sales...
2024-04-1826 min
Remarkable Marketing PodcastMaximizing Marketing ROI With Web Site and Cloud Systems ReliabilityMaximizing Marketing ROI With Web Site ReliabilityThe worst words a marketer can hear is "the web site is down" or a key cloud system used in marketing campaigns is down like the CRM or marketing automation system. This can make for a very bad day (and month) in terms of marketing performance.In this episode, Marc Firth, co-founder of Firney, discusses the importance of reliability in cloud-based services for enhancing marketers and protecting brand reputation. He shares a story about how a client's web site outages during a bank holiday weekend led to significant l...
2024-04-1713 min
Remarkable Marketing PodcastThe Rolling Thunder PR Strategy That Got a Company the Feature Story They WantedIn this episode, Lauren Cockerell, president and founder of a PR and marketing agency in Texas, shares her journey in the industry for over two decades. She discusses the inception of her agency in 2017, her podcast 'The Impatient Entrepreneur', and the importance of patience in entrepreneurship. Lauren highlights a case study showcasing her agency's cross-channel PR and marketing approach, emphasizing the impact of nurturing relationships with the media and strategic pre-announcement activities that got her client featured on the cover of their industry's top publication. Additionally, she touches on the evolution of media coverage in 2024, the integration of podcasts a...
2024-04-1713 min
Remarkable Marketing PodcastHow Data Driven Marketing Drives Growth, Builds Credibility and Gets Marketing a Seat at the TableIn this episode, the guest, Steve Stano a marketing expert with 15 years of experience, discusses his work in growth marketing, customer marketing, and particularly, business intelligence marketing at large financial institutions. Steve emphasizes the importance of business intelligence within marketing to inform strategies, the need for a data-driven approach, and how it has evolved to involve direct customer insights, account-based marketing, and adapting to digital transformations. Insights from business intelligence have been key in understanding customer preferences, such as the surprising preference for email communication and in-person interactions. Steve also mentions the shift towards short-form content in professional settings...
2024-04-1717 min
Remarkable Marketing PodcastHow Do You Scale Content Campaigns to $1 Million a Month? What's Your ROAS?In this episode, Hemant Varshney, the CEO of Digicom, shares his journey from building a website for his father to becoming a prominent figure in digital marketing. With over 16 years of experience, including roles at American Express and for Jim Cramer at TheStreet.com, Hemant has managed over $100 million in marketing spend, propelling over $500 million in sales. Running a digital marketing agency in 2024 presents unique challenges, especially around attribution with iOS changes and cookie depreciation. Hemant discusses the importance of custom attribution modeling, the shift towards profitability in the startup space, and the concept of product-channel fit. He highlights...
2024-04-1513 min
Remarkable Marketing PodcastFounder Starts in Garage, Builds Company to $120 million in 6 Years, Gets 185,000 Five Star Reviews and Becomes Biggest Marketer on EtsyIn this episode, Curtis Matsko, the CEO and Founder of Portland Leather Goods, shares how he built a $125 million business in just years. Starting on a bet to impress his girlfriend, Curtis leveraged his expertise in Internet marketing to sell leather journals at art festivals, eventually becoming the top seller on Etsy, getting 185,000 Five Star reviews and establishing the largest leather production factory in North America. The key to Portland Leather Goods' success are unique marketing strategies, exceptional product quality, and the power of referrals. Curtis emphasizes the importance of being fearless, creative, and different in marketing, as well a...
2024-04-1423 min
Remarkable Marketing PodcastHow Small Businesses Can Do Better Digital MarketingIn this episode, Eric interviews Amy Singleton, a former registered nurse specialized in open heart surgeries who transitioned into running a digital marketing agency and a podcast called Queens Lead. Amy shares her inspiring journey from nursing to marketing. A serial entrepreneur, Amy embarked on a venture into digital marketing with the mission to offer better digital marketing services to small businesses. Amy discusses their successful business model of turning a business's web site into a major growth driver business and proving the concept with their own service based company - then successfully selling the business. The episode further d...
2024-04-1416 min
Remarkable Marketing PodcastModern PR - Combining PR, Influencers, Event Marketing, Podcasting and Brand CollaborationIn this episode, our guest Jordanne, who has over 15 years of experience in PR and runs her own agency, Julep Publicity, shares her journey in the field. She details her work with brands that aim to make an impact, particularly in female, family, and food sectors. Highlighting a successful campaign for Post Pamper, San Diego's first postpartum retreat, Jordanne explains how she utilized a multifaceted PR approach, combining media relations, event marketing, influencer engagement, podcasting and brand collaborations, to overcome educational hurdles and significantly increase the client's bookings. She emphasizes the importance of adaptability in PR strategies due to...
2024-04-1416 min
Remarkable Marketing PodcastA Social Media Strategy Shift Where Doing Less Can Drive 1000% More Reach and EngagementIn this episode, Eric interviews Katie Brinkley, a seasoned social media marketer, podcaster, and author. Katie shares her extensive experience in social media, starting from MySpace days to running a successful social media agency. She discusses her innovative four post-strategy that emphasizes quality over quantity, and how it significantly improves engagement and business leads by posting just four times a week. Katie also talks about her book 'The Social Shift,' focusing on building community over consumption on social platforms. The episode covers the evolution of social media, the impact of personal branding for business owners, and looks ahead...
2024-04-1024 min