Shows
The Career Refresh with Jill Griffin: Career Reinvention, Leadership Coaching, and Professional BrandIntrapreneurship in Action: Driving Change from Within with Media Executive Eric GillinIn this episode of The Career Refresh, I talk with Eric Gillin—an executive who’s held just about every role in media: editor, product lead, head of sales. He calls himself “professional putty,” and he’s not wrong.We cover:How to drive influence without a formal titleHow to lead teams through turbulence and build trustWhy chasing the right problems beats chasing promotionsShow GuestFor over 20 years, Eric Gillin has been a force inside legacy media—driving innovation at Condé Nast, Hearst, Maxim, Discovery, and beyond. He’s partnere...
2025-05-2042 min
Ready Set BBQ PodcastEp. 100 Part 2- Q'ing with EmeraudeSend us a text"Emeraude has a Sunday barbecue and talk with the crew from Ready Set BBQ"0 mins Part 2 of our season finale and 100th episode. I am joined by Jaime, Eric, Evee, Nick and Hiram. We continue talking about dog food 2.0 where we talked about bodybuilders eating dogfood. We come to discover that our sister is not opposed to trying dog food. The guys have mixed reactions on whether they would try it or not. The conversation turns to eating food off the floor and the 5 second rule. What foods and what f...
2023-04-1251 min
Indiana Sports Talk Podcast11:00 – 12:00 – Brian Dugger, Paul Condry, Mike Gillin, Eric Moore, Jason Simmons, David Deaton, Ryan ColeCoach Brian Dugger from Martinsville kicks off the final hour by talking his teams close 27-26 win over Franklin. Paul Condry of the Indiana Football Digest goes over Valparaiso beating Chesteton 19-13. Coach Mike Gillin from Mooresville joins to discuss beating Decatur Central 17-16. Coach Eric Moore from Center Grove talks beating North Central 36-0. Jason Simmons, coach of Ben Davis, calls in and goes over his teams big win tonight over Warren Central. David Deaton from WKLO talks Brownstown Central beating North Harrison 27-22. Coach Ryan Cole from Centerville joins to talk his teams 14-13 win over Tri...
2022-09-1742 min
Discover the Best Audio Stories in Business & Economics, Sales & RetailSocial Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Eric Schwartzman, Paul GillinPlease visithttps://thebookvoice.com/podcasts/1/audiobook/464806to listen full audiobooks.
Title: Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Author: Eric Schwartzman, Paul Gillin
Narrator: John Allen Nelson
Format: Unabridged Audiobook
Length: 8 hours 22 minutes
Release date: July 20, 2020
Genres: Sales & Retail
Publisher's Summary:
The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as...
2020-07-208h 22
Mastering InnovationCondé Nast's Modern Media Strategy Connects Print, Digital, and EventsEric Gillin, chief business officer of Condé Nast's Lifestyle Division, talks about how technology is changing media. Read more: https://mackinstitute.wharton.upenn.edu/2019/digital-media-eric-gillin/ Hosted on Acast. See acast.com/privacy for more information.
2019-05-2329 minMastering InnovationCondé Nast's Modern Media Strategy Connects Print, Digital, and EventsEric Gillin, chief business officer of Condé Nast's Lifestyle Division, talks about how technology is changing media. Read more: https://mackinstitute.wharton.upenn.edu/2019/digital-media-eric-gillin/ Hosted on Acast. See acast.com/privacy for more information.
2019-05-2329 min
CTRL+CLICK CASTOverhauling Epicurious with Eric GillinHow do you rehaul a 21-year-old brand? Eric Gillin explains how he helped relaunch Epicurious’ site through a phased, practical approach. We focus on the most important features of the site and which tools helped narrow these assumptions down. We talk about the difficulty of launching new features on a site with exponential visitor growth, developer impact, user experience, and parsing criticism. We also chat about their upcoming mobile app, how it differs from the site, as well as the future of food and digital.
< Download MP3 > &am...
2016-10-0647 min
FIR InterviewsFIR Interview: Eric Schwartzman on going "OPEN" with learning modulesRecognizing a need for compliance (and other) employee training on social media, Eric Schwartzman launched a new business called Comply Socially. He created 22 high-end learning modules that were purchased by a wide variety of companies. But recently, Eric changed gears dramatically, changing the name of the site to Social Media Training and licensing every one of the modules through Creative Commons. Now, anybody is free to download, edit, remix, and update these online courses.
In this FIR Interview, Shel Holtz talks with Eric about his reasons for giving the content away, his hopes that the...
2016-02-1720 min
Eric SchwartzmanInside The SAP Global Brand Advocacy ProgramIn this podcast episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall about the risks of relying on social networks to deliver news in a democracy, Sprinklr's Get Satisfaction acquisition, Meerkat and Periscope.
Fair use is essential for journalists, enabling them to draw upon copyrighted material in the name of the public’s right to know. But who decides what constitutes fair use in a medium that spans the globe?
It turns out that many platform providers are designating themselves as judge, jury, and executioner.
If you’ve ever had a...
2015-05-0637 min
On the Record...OnlineInside The SAP Global Brand Advocacy Program
In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr's Get Satisfaction acquisition, Meerkat and Periscope.
Fair use is an essential tool for journalists, enabling them to draw upon copyrighted material in the name of the public’s right to know. But who decides what constitutes fair use in a medium that spans the globe?
It turns out that many platform providers are designating themselves as judge, jur...
2015-05-0600 min
Tech BitesEpisode 8: The New Epicurious: A Web Food UtilityCondé Nast launched Epicurious 20 years ago, as the online recipe box for all their publications. It has gone through many evolutions, keeping pace with changes in technology and magazine titles. The new 2015 version re-imagines the site as a web food utility. In-studio guests Eric Gillin, Executive Director and Matt Duckor, Restaurant Editor, will discuss the new responsive design, the food forecast, and some of the other next gen features they’ve created for their 26 million users. This program was brought to you by S. Wallace Edwards & Sons.
“We just want to help make people better cooks.” [10:00]
–...
2015-03-0232 min
Thinking With Mitch JoelSPOS #390 - B2B Social Media Marketing With Paul GillinWelcome to episode #390 of Six Pixels Of Separation - The Twist Image Podcast. I have been friends (and following) Paul Gillin for years. Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers, was part of the recommended reading list. Gillin stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. The New Influencers came out in 2007 and Gillin has been prolific since that one was published. He wrote Secrets Of Social Media Marketing in 2008, The Joy of Geocaching with...
2013-12-2937 minOCDQ Blog - OCDQ BlogSocial Media for Midsize BusinessesOCDQ Radio is a vendor-neutral podcast about data quality and its related disciplines, produced and hosted by Jim Harris.During this episode, Paul Gillin and I discuss social media for midsize businesses, including how the less marketing you do, the more effective you will be with social media marketing, the war of generosity, where the more you give, the more you get, and the importance of the trust equation, which means the more people trust you, the more they will want to do business with you.Paul Gillin is a veteran technology journalist and a...
2012-09-1000 min
Eric SchwartzmanEric Schwartzman Featured on Social Pros Podcast with Jay BaerThis is Episode 30 of the Social Pros Podcast featuring Eric Schwartzman, best-selling author, speaker, blogger, trainer and advisor.
Eric Schwartzman on the Social Pros Podcast
Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social media. I am Jay Baer, joined, as always, by social media marketing software company genius, Founder, President and man among boys, live from the woods of North Carolina, Mr. Eric Boggs.
Eric B.: These introductions keep getting better and better, Jay.
Jay: And longer. The next time I’m going to do a...
2012-08-2433 minOn the Record...OnlineEric Schwartzman Featured on Social Pros Podcast with Jay Baer
This is Episode 30 of the Social Pros Podcast featuring Eric Schwartzman, best-selling author, speaker, blogger, trainer and advisor.
Eric Schwartzman on the Social Pros Podcast
Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social media. I am Jay Baer, joined, as always, by social media marketing software company genius, Founder, President and man among boys, live from the woods of North Carolina, Mr. Eric Boggs.
Eric B.: These introductions keep getting better and better, Jay.
Jay: And...
2012-08-2433 minEric SchwartzmanB2B Digital Marketing Keynote HighlightsThis is an audio transcript of a keynote presentation by Paul Gillin and I, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City.
It was delivered just after our book, Social Marketing to the Business Customer was released.
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be.
In this keynote, you'll hear how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines an...
2011-05-191h 02On the Record...OnlineB2B Digital Marketing Keynote Highlights
This is an audio transcript of a keynote presentation by Paul Gillin and I, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City.
It was delivered just after our book, Social Marketing to the Business Customer was released.
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be.
In this keynote, you'll hear how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that ma...
2011-05-191h 02On the Record...OnlineB2B Social Media Podcast – Episode 8
B2B Social Media Podcast – Episode 8 Should organizations discipline employees for noncompliance with their social media policies?
We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire's management style via Twitter.
But accordingly to the National Labor Relations Board, a federal government agency, that may be unconstitutional. Should you update your corporate social media policy as a result. Listen to find out.
Social networking isn't just for internal communications anymore. Next up, we discuss the pros and cons of private internal social networks behind the fi...
2011-04-2740 minEric SchwartzmanThe B2B Social Media Marketing Show – 8The B2B Social Media Marketing Show #8 - Should B2B companies discipline employees for noncompliance with their social media policies?
We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire's management style via Twitter.
But accordingly to the National Labor Relations Board, a federal government agency, that may be unconstitutional. Should you update your corporate social media policy as a result. Listen to find out.
Social networking isn't just for internal communications anymore. Next up, we discuss the pros and cons of private internal social networks behind the firewall to incr...
2011-04-2740 min
Marketing Over CoffeeSpecial Interview with Paul Gillin and Eric Schwartzman In this Marketing Over Coffee: A special conversation with Paul Gillin and Eric Schwartzman. We talk to them about their new book Social Marketing to the Business Customer.
Direct Link to File
Show length 37:12
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01:25 The difference betwee...
2011-03-3137 minOn the Record...OnlineB2B Social Media Podcast – Episode 4
B2B Social Media Podcast #4 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing – discuss developments in and best practices for marketing to business customers online.
In this Episode:
A surge in LinkedIn integration by B2B membership sites indicates its star is rising as the business social network of choice.
A relatively new report says content marketing is growing in importance, but content marketers are still struggling with creative issues. Traditional media like webcasts and print advertising are more effective than new soc...
2011-03-0844 minEric SchwartzmanThe B2B Social Media Marketing Show – 4The B2B Social Media Marketing Show #4 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing – discuss developments in and best practices for marketing to business customers online.
In this Episode:
A surge in LinkedIn integration by B2B membership sites indicates its star is rising as the business social network of choice.
A relatively new report says content marketing is growing in importance, but content marketers are still struggling with creative issues. Traditional media like webcasts and print advertising are more effective than new socia...
2011-03-0844 minOn the Record...OnlineB2B Social Media Podcast: Episode 3
B2B Social Media Podcast #3 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing– discuss developments in and best practices for marketing to business customers online.
B2B Digital Media Insights
FIR Live with Shel Holtz and Neville Hobson is up.
Mark Zuckerberg, Steve Jobs, and Eric Schmidt’s meeting with U.S. President Barack Obama about stimulating the economy
Fareed Zakaria’s story on restoring the American dream.
The Watson Jeopardy Challenge, quite possibly the most significant B2B marketing campaign i...
2011-02-2136 minEric SchwartzmanThe B2B Social Media Marketing Show – 3The B2B Social Media Marketing Show #3 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing– discuss developments in and best practices for marketing to business customers online.
B2B Digital Media Insights
FIR Live with Shel Holtz and Neville Hobson is up.
Mark Zuckerberg, Steve Jobs, and Eric Schmidt’s meeting with U.S. President Barack Obama about stimulating the economy
Fareed Zakaria’s story on restoring the American dream.
The Watson Jeopardy Challenge, quite possibly the most significant B2B marketing campaign in history...
2011-02-2136 minEric SchwartzmanThe B2B Social Media Marketing Show – 2The B2B Social Media Marketing Show #2 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B marketing – present the second podcast in our series on the developments in and best practices for marketing and engaging business customers online.
The B2B Social Media Marketing Highlights
Alibaba has invested $4.5 billion in logistics. The exchange will take a cut of transactions brokered with its partners. This is a new role for an exchange, and we wonder if it presages a new business model. Are you using Alibaba? We'd love to he...
2011-02-1525 minOn the Record...OnlineB2B Social Media Podcast: Episode 2
Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B marketing – present the second podcast in our series on the developments in and best practices for marketing and engaging business customers online.
B2B Social Media Podcast Highlight
Alibaba has invested $4.5 billion in logistics. The exchange will take a cut of transactions brokered with its partners. This is a new role for an exchange, and we wonder if it presages a new business model. Are you using Alibaba? We'd love to hear about your exper...
2011-02-1525 minEric SchwartzmanThe B2B Social Media Marketing Show – 1The B2B Social Media Marketing Show #1 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- kick off a special series on the developments in and best practices for marketing to business customers online.
2011-01-2437 minOn the Record...OnlineB2B Social Media Podcast – Episode 1
B2B Social Media Podcast #1 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — kick off a special series on the developments in and best practices for marketing to business customers online.
2011-01-2437 minThinking With Mitch JoelSPOS #237 - All About B2B Social Media Marketing With Paul Gillin And Eric SchwartzmanWelcome to episode #237 of Six Pixels Of Separation - The Twist Image Podcast. Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" I feel so strongly that it can, that I considered writing my second book on that, exact, topic, but Paul Gillin and Eric Schwartzman beat me to the punch. This week mark's the launch of their book, Social Marketing To The Business Customer - Listen to Your B2B Market, Generate Major Account...
2011-01-2345 minEric SchwartzmanHow Social Media Killed the Cold CallKorn/Ferry International [NYSE:KFY] Executive Vice-President of Corporate Affairs Don Spetner talks about the impact of Linkedin on the executive recruiting industry, nurturing contacts using social media, and the death of the cold call.
This is Spetner's second appearance on this podcast. Last time, he discussed the public relations job market, the social media communication skills candidates need to compete, and strategies for job hunting in our current economy.
This interview was conducted as research for my book with Paul Gillin Social Marketing to the Business Customer, the first book about B2B social media marketing.
SHOW NOTES:
02:52 - Imp...
2010-06-2131 minOn the Record...OnlineHow Social Media Killed the Cold Call
Korn/Ferry International [NYSE:KFY] Executive Vice-President of Corporate Affairs Don Spetner talks about the impact of Linkedin on the executive recruiting industry, nurturing contacts using social media, and the death of the cold call.
This is Spetner's second appearance on this podcast. Last time, he discussed the public relations job market, the social media communication skills candidates need to compete, and strategies for job hunting in our current economy.
This interview was conducted as research for my book with Paul Gillin Social Marketing to the Business Customer, the first book about B2B social med...
2010-06-2131 minOn the Record...OnlineBuilding a Niche B2B Social Network for the Restaurant Trade
FohBoh is a B2B niche social network for restaurant owners and their suppliers.
Launched in late 2007 by veteran restaurateur and entrepreneur Michael Atkinson, it has built a base of 14,000 members, most of whom are restaurant owners.
FohBoh's core purpose is to help restaurant owners make more money during an economic period that has been dismal for their industry. That entails a core focus on operational excellence, public relations, content marketing, social media promotions, and online visibility.
FohBoh's novel monetization strategy is to sell conversation monitoring and consulting services, with advertising making up...
2010-05-2852 minEric SchwartzmanBuilding a Niche B2B Social Network for the Restaurant TradeFohBoh is a B2B niche social network for restaurant owners and their suppliers.
Launched in late 2007 by veteran restaurateur and entrepreneur Michael Atkinson, it has built a base of 14,000 members, most of whom are restaurant owners.
FohBoh's core purpose is to help restaurant owners make more money during an economic period that has been dismal for their industry. That entails a core focus on operational excellence, public relations, content marketing, social media promotions, and online visibility.
FohBoh's novel monetization strategy is to sell conversation monitoring and consulting services, with advertising making up only a minority of the revenue.
It's...
2010-05-2852 minOn the Record...OnlineDeveloping a Corporate Social Media Usage Policy for Employees
Corporate social media policy development has become increasingly important as organizations realize that social networking is more powerful in the hands of many than the hands of a few.
In many cases, employees not serving in official spokesperson roles may, in fact, have more weight influencing corporate reputation than more conventional channels like public relations and marketing.
Rather than ask, “Should companies use social media?” organizations are asking “What is the most responsible, effective way for us to use social media and should we house a set of social media corporate guidelines so that everyone underst...
2010-04-1900 minEric SchwartzmanDeveloping a Corporate Social Media Usage Policy for EmployeesCorporate social media policy development has become increasingly important as organizations realize that social networking is more powerful in the hands of many than the hands of a few.
In many cases, employees not serving in official spokesperson roles may, in fact, have more weight influencing corporate reputation than more conventional channels like public relations and marketing.
Rather than ask, "Should companies use social media?" organizations are asking "What is the most responsible, effective way for us to use social media and should we house a set of social media corporate guidelines so that everyone understands what the boundaries are f...
2010-04-1900 minEric SchwartzmanTrust and Loyalty through B2B Social NetworksScott Hanson and four other technologists manage the Dell TechCenter, an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors.
Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers.
Members share advice and ask questions of Hanson and the other engineers, who dispense it for free. The community is open and fully searchable, although only registered members can submit articles and comments.
The point isn’t to gain sales leads but to become an indispensable source of advice. And it’s worki...
2010-04-1500 minOn the Record...OnlineTrust and Loyalty through B2B Social Networks
Scott Hanson and four other technologists manage the Dell TechCenter, an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors.
Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers.
Members share advice and ask questions of Hanson and the other engineers, who dispense it for free. The community is open and fully searchable, although only registered members can submit articles and comments.
The point isn’t to gain sales leads but to become an ind...
2010-04-1500 minOn the Record...OnlineB2B Digital Content and Community Management Best Practices
Social networks have been mainstream for less than five years, but HR.com has delivered much of the same value to its members for over a decade.
Founded in 1999, the site today serves nearly 190,000 members, most of them human resources professionals. Its jewel in the crown is an active calendar of webcasts that attendees can attend to earn professional certifications.
The site also has many contributions in the form of blogs and expert articles. Like any site that's been around that long, HR.com has had its share of twists and turns. Originally founded as a...
2010-03-0824 minEric SchwartzmanB2B Digital Content and Community Management Best PracticesSocial networks have been mainstream for less than five years, but HR.com has delivered much of the same value to its members for over a decade.
Founded in 1999, the B2B content site today serves nearly 190,000 members, most of them human resources professionals. Its jewel in the crown is an active calendar of webcasts that attendees can attend to earn professional certifications.
The site also has many contributions in the form of blogs and expert articles. Like any site that's been around that long, HR.com has had its share of twists and turns. Originally founded as an online m...
2010-03-0824 minOn the Record...OnlineEdelman CEO Richard Edelman on Reputation Management
Richard Edelman discusses what the results of the 2010 Edelman Trust Barometer mean for B2B focused organizations.
This interview was conducted as part of the research for an upcoming book about the B2B applications of social media that I am writing with Paul Gillin, which will be published by Wiley later this year.
02:14 – Richard Edelman on how broadly B2B marketers should be looking to engage stakeholders, who the most credible spokespeople and the new keys to corporate reputation.
03:02 – Disappearance of the boundary between brands and corporate reputations.
03:39 – Richard mentions how Ede...
2010-03-0311 minEric SchwartzmanEdelman CEO Richard Edelman on Reputation ManagementRichard Edelman discusses what the results of the 2010 Edelman Trust Barometer mean for B2B focused organizations.
This interview was conducted as part of the research for an upcoming book about the B2B applications of social media that I am writing with Paul Gillin, which will be published by Wiley later this year.
02:14 - Richard Edelman on how broadly B2B marketers should be looking to engage stakeholders, who the most credible spokespeople and the new keys to corporate reputation.
03:02 - Disappearance of the boundary between brands and corporate reputations.
03:39 - Richard mentions how Edelman client ITT Corporation's Watermark m...
2010-03-0311 minOn the Record...OnlineHow to Conduct Employee Monitoring without Violating Workplace Privacy Laws
EmployeeScreen (acquired by Sterling) celebrated its 10th anniversary last August, making it a grandfather in the hotly contested market for employee screening services.
The landscape is dotted with more than 1,000 employee screening companies, many of them specialized boutiques, according to Nick Fishman, chief marketing officer and executive vice president.
EmployeeScreen has thrived in that environment in part due to a diversified set of social media programs that deliver education and insight that draws more than 3,000 visitors to its website each week.
It was almost an accident three years ago that EmployeeScreen began to de...
2010-02-2333 minEric SchwartzmanHow to Conduct Employee Monitoring without Violating Workplace Privacy LawsEmployeeScreen (acquired by Sterling) celebrated its 10th anniversary last August, making it a grandfather in the hotly contested market for employee screening services.
The landscape is dotted with more than 1,000 employee screening companies, many of them specialized boutiques, according to Nick Fishman, chief marketing officer and executive vice president.
EmployeeScreen has thrived in that environment in part due to a diversified set of social media programs that deliver education and insight that draws more than 3,000 visitors to its website each week.
It was almost an accident three years ago that EmployeeScreen began to develop its social media presence. An early exp...
2010-02-2333 minOn the Record...OnlineB2B Lead Generation Best Practices on SlideShare
In this podcast, Rashmi Sinha, CEO of SlideShare talks about B2B lead generation best practices, B2B growth marketing and getting positive user ratings, making sharing beneficial to community members and encouraging meaningful discourse by discouraging anonymity.
These show notes are more complete and narrative than in the past. I am writing a book with Paul Gillin on B2B marketing and will be incorporating insights from this podcast.
There seems to be a great deal of interest in understanding how B2C might differ from B2B digital marketing.
Paul and I ar...
2010-02-0828 minEric SchwartzmanB2B Lead Generation Best Practices on SlideShareIn this podcast, Rashmi Sinha, CEO of SlideShare talks about B2B lead generation best practices, B2B growth marketing and getting positive user ratings, making sharing beneficial to community members and encouraging meaningful discourse by discouraging anonymity.
These show notes are more complete and narrative than in the past. I am writing a book with Paul Gillin on B2B marketing and will be incorporating insights from this podcast.
There seems to be a great deal of interest in understanding how B2C might differ from B2B digital marketing.
Paul and I are working to articulate those distinctions.
B2B L...
2010-02-0828 minOn the Record...OnlineUnderstanding B2B Online Influencers with Paul Gillin
Paul Gillin talks about B2B online influencers. What motivates them, what they value, and what marketers can do to engage with them.
Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful new media entities to emerge on the internet.
Before that, he was editor-in-chief of Computerworld. He now advises marketing executives and CEOs on how to use the social media. Gillin's latest book is titled, “The New Influencers: A Marketer's Gui...
2007-05-3130 min