Shows
The ClawFintech Without Friction: Speeding Up Success with Product OpsIn this episode of The Claw, Eric Holtzclaw sits down with Poonam Nath, Executive Leader of Product Operations at Fiserv, to explore how product operations drive customer success, accelerate revenue, and reduce friction in a complex fintech landscape. Poonam shares her journey from finance to product strategy, explains the importance of cross-functional collaboration, and unpacks why bundled pricing, onboarding speed, and client experience are key differentiators in today's payments market. If you're navigating product development, go-to-market strategy, or global fintech expansion, this conversation delivers clear insights from a leader who's done it all. To connect with Poonam...
2025-07-0229 minThe ClawFintech Without Friction: Speeding Up Success with Product OpsIn this episode of The Claw, Eric Holtzclaw sits down with Poonam Nath, Executive Leader of Product Operations at Fiserv, to explore how product operations drive customer success, accelerate revenue, and reduce friction in a complex fintech landscape. Poonam shares her journey from finance to product strategy, explains the importance of cross-functional collaboration, and unpacks why bundled pricing, onboarding speed, and client experience are key differentiators in today's payments market. If you're navigating product development, go-to-market strategy, or global fintech expansion, this conversation delivers clear insights from a leader who's done it all. To connect with Poonam...
2025-07-0229 minThe ClawWhat's Your Business Worth? How interVal Is Changing the GameEric Holtzclaw talks with Karen Chalmers, VP of Marketing & Partnerships at interVal, about the surprising truth behind small business valuation, the $84 trillion wealth transfer, and how interVal is helping advisors and business owners take control of their futures. Learn how AI and storytelling intersect in the financial space—and why you need to know what your business is really worth. To connect with Karen, click here: https://www.linkedin.com/in/kareneachalmers/?trk=author-info__article-link To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, cl...
2025-06-2528 minThe ClawWhat's Your Business Worth? How interVal Is Changing the GameEric Holtzclaw talks with Karen Chalmers, VP of Marketing & Partnerships at interVal, about the surprising truth behind small business valuation, the $84 trillion wealth transfer, and how interVal is helping advisors and business owners take control of their futures. Learn how AI and storytelling intersect in the financial space—and why you need to know what your business is really worth. To connect with Karen, click here: https://www.linkedin.com/in/kareneachalmers/?trk=author-info__article-link To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, cl...
2025-06-2528 minThe ClawInvesting in Innovation: How VentureSouth Helps Angel Investors Fuel Southern StartupsIn this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, sits down with Paul Clark—angel investor and co-founder of VentureSouth. Together, they explore how VentureSouth makes startup investing accessible for newcomers and seasoned investors alike, with a special focus on high-growth companies in the Southeastern U.S. Paul shares his journey from medieval history scholar to investment banker to startup backer, and explains how VentureSouth helps everyday investors support local innovation without going it alone. You'll hear insights on the rise of alternative investments, the value of investing in your own backyard, and ho...
2025-06-1827 minThe ClawInvesting in Innovation: How VentureSouth Helps Angel Investors Fuel Southern StartupsIn this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, sits down with Paul Clark—angel investor and co-founder of VentureSouth. Together, they explore how VentureSouth makes startup investing accessible for newcomers and seasoned investors alike, with a special focus on high-growth companies in the Southeastern U.S. Paul shares his journey from medieval history scholar to investment banker to startup backer, and explains how VentureSouth helps everyday investors support local innovation without going it alone. You'll hear insights on the rise of alternative investments, the value of investing in your own backyard, and ho...
2025-06-1827 minThe ClawFrom Curiosity to Co-Pilot: How Marketing Leaders Can Make AI WorkIn this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experimentation and toward strategic adoption. They explore the evolution of AI in marketing, the importance of purpose-driven integration, and how to shift the conversation from tools to transformation. Aby also shares how Spark Novus is empowering CMOs and marketing teams to implement AI with intention, and how his Marketing AI Pulse community is sparking collaboration across Atlanta and beyond. If you're a marketing leader wondering how to take the next step with AI, this...
2025-06-1127 minThe ClawFrom Curiosity to Co-Pilot: How Marketing Leaders Can Make AI WorkIn this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experimentation and toward strategic adoption. They explore the evolution of AI in marketing, the importance of purpose-driven integration, and how to shift the conversation from tools to transformation. Aby also shares how Spark Novus is empowering CMOs and marketing teams to implement AI with intention, and how his Marketing AI Pulse community is sparking collaboration across Atlanta and beyond. If you're a marketing leader wondering how to take the next step with AI, this...
2025-06-1127 minThe ClawFixing the Follow-Up: CRM Strategy for Complex SalesIn this episode of The Claw, Eric Holtzclaw sits down with Jason Kramer, Founder and CEO of Cultivize, to explore how a better CRM strategy can transform sales and marketing alignment. They discuss common tech gaps, the ROI of follow-up automation, and why most companies are leaving money on the table. Jason shares his journey from graphic designer to CRM expert, offers actionable insights for complex sales cycles, and reveals a tool that helps visualize CRM impact in real dollars. If your leads are vanishing into the "Upside Down," this one's for you. To connect with Jason...
2025-06-0425 minThe ClawFixing the Follow-Up: CRM Strategy for Complex SalesIn this episode of The Claw, Eric Holtzclaw sits down with Jason Kramer, Founder and CEO of Cultivize, to explore how a better CRM strategy can transform sales and marketing alignment. They discuss common tech gaps, the ROI of follow-up automation, and why most companies are leaving money on the table. Jason shares his journey from graphic designer to CRM expert, offers actionable insights for complex sales cycles, and reveals a tool that helps visualize CRM impact in real dollars. If your leads are vanishing into the "Upside Down," this one's for you. To connect with Jason...
2025-06-0425 minThe ClawThe Future of Content Creation Is Smarter (and More On-Brand)In this episode of The Claw, Eric Holtzclaw sits down with William King, Co-Founder and CEO of SuperCopy, to talk about one of the biggest pain points in marketing: keeping your brand voice consistent, across every channel, team, and piece of content. In this episode, you'll hear about: - The power of defining brand voice and audience before content ever gets created - Why brand guidelines often fail in execution—and how AI can fix that - How SuperCopy uses data to fuel content that resonates - What it takes to scale marketing op...
2025-05-2829 minThe ClawThe Future of Content Creation Is Smarter (and More On-Brand)In this episode of The Claw, Eric Holtzclaw sits down with William King, Co-Founder and CEO of SuperCopy, to talk about one of the biggest pain points in marketing: keeping your brand voice consistent, across every channel, team, and piece of content. In this episode, you'll hear about: - The power of defining brand voice and audience before content ever gets created - Why brand guidelines often fail in execution—and how AI can fix that - How SuperCopy uses data to fuel content that resonates - What it takes to scale marketing op...
2025-05-2829 minThe ClawMoving Minds: How ActivEd Is Redefining Learning Through MotionIn this episode of The Claw, Eric Holtzclaw sits down with Dr. Julian Reed—professor at Furman University and founder of ActivEd—to explore how movement is transforming learning. Julian shares the science behind kinesthetic education, the challenges of scaling an edtech startup, and how Active Ed is helping students nationwide learn through motion. From classroom innovation to state-level contracts, this is a powerful conversation about education, entrepreneurship, and the connection between physical activity and cognitive success. To connect with Julian, click here: https://www.linkedin.com/in/julian-reed-1229b332/ To connect with Eric, click here...
2025-05-2124 minThe ClawMoving Minds: How ActivEd Is Redefining Learning Through MotionIn this episode of The Claw, Eric Holtzclaw sits down with Dr. Julian Reed—professor at Furman University and founder of ActivEd—to explore how movement is transforming learning. Julian shares the science behind kinesthetic education, the challenges of scaling an edtech startup, and how Active Ed is helping students nationwide learn through motion. From classroom innovation to state-level contracts, this is a powerful conversation about education, entrepreneurship, and the connection between physical activity and cognitive success. To connect with Julian, click here: https://www.linkedin.com/in/julian-reed-1229b332/ To connect with Eric, click here...
2025-05-2124 minThe ClawEmployee Motivation 101: The Secrets Behind Effective Incentive Programs with Don DosterWhat really motivates people to take action? Whether it's improving employee health, increasing workplace safety, or driving engagement in company initiatives, incentives matter. But how do you design rewards that actually work?In this episode of The Claw, Eric Holtzclaw sits down with Don Doster, CEO of Go Pivot, to explore the science behind behavior change, employee engagement, and corporate wellness strategies that drive real results. From gamification and point-based rewards to total well-being programs and global expansion, this conversation covers what's working now—and what's coming next.Key Takeaways from This Episode: Why incentives drive engagement—and how...
2025-03-1227 minThe ClawEmployee Motivation 101: The Secrets Behind Effective Incentive Programs with Don DosterWhat really motivates people to take action? Whether it's improving employee health, increasing workplace safety, or driving engagement in company initiatives, incentives matter. But how do you design rewards that actually work?In this episode of The Claw, Eric Holtzclaw sits down with Don Doster, CEO of Go Pivot, to explore the science behind behavior change, employee engagement, and corporate wellness strategies that drive real results. From gamification and point-based rewards to total well-being programs and global expansion, this conversation covers what's working now—and what's coming next.Key Takeaways from This Episode: Why incentives drive engagement—and how...
2025-03-1227 min
The Digital MarketeerEpisode 52: Eric Holtzclaw, LigerJoin host Stefanie Beach as she dives into the world of entrepreneurship with Eric Holtzclaw, the Chief Strategist at Liger. In this engaging episode, Eric shares invaluable insights from his extensive experience interviewing over a thousand entrepreneurs, revealing the secrets behind successful business models and the importance of customer-centric strategies. Discover how to navigate the challenges of entrepreneurship, from pitching to investors to leveraging unique opportunities, all while embracing the grit necessary for success in today's digital landscape.About Eric Holtzclaw: Eric Holtzclaw is a visionary, recovering technologist, and serial entrepreneur. Using his extensive experience founding and...
2025-03-1155 min
Versa Business Tips PodcastEpisode 52: Marketing Mastery with Eric HoltzclawIn this episode of the Versa Business Tips Podcast, we sit down with serial entrepreneur and marketing genius, Eric Holtzclaw. With a unique background that includes getting his start in Silicon Valley, Eric shares his invaluable insights on how marketing is a blend of technology and understanding your company. His marketing expertise is unlike any other you've heard!We dive into key topics such as:Where to market and how to pinpoint where your clients are spending their timeHow frequent strategy adjustments are vital in today’s marketThe power of ...
2025-01-0834 minThe ClawConquering the Legal Industry's Marketing Challenges with Luis ScottIn this episode of The Claw, Eric Holtzclaw is joined by Luis Scott, the founder of Eight Figure Firm Consulting. Luis shares his fascinating journey from being a lawyer to creating a consultancy that helps law firms scale to eight-figure revenues. Luis and Eric dive into the complexities of marketing within the legal field, navigating ethical rules that vary by state, and pushing the boundaries when it comes to self-promotion. Luis shares insights from his experience helping law firms expand their reach while adhering to legal regulations, including the unexpected hurdles of building a personal brand as a lawyer. T...
2024-11-2727 minThe ClawConquering the Legal Industry's Marketing Challenges with Luis ScottIn this episode of The Claw, Eric Holtzclaw is joined by Luis Scott, the founder of Eight Figure Firm Consulting. Luis shares his fascinating journey from being a lawyer to creating a consultancy that helps law firms scale to eight-figure revenues. Luis and Eric dive into the complexities of marketing within the legal field, navigating ethical rules that vary by state, and pushing the boundaries when it comes to self-promotion. Luis shares insights from his experience helping law firms expand their reach while adhering to legal regulations, including the unexpected hurdles of building a personal brand as a lawyer. T...
2024-11-2727 minThe ClawScaling with Strategy: Stefanie Beach on Digital Media Success and Sustainable GrowthIn this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, sits down with Stefanie Beach, Founder and CEO of SMB Media Consulting. Stefanie shares the journey behind building her agency, offering insights into how SMB helps brands achieve revenue goals through digital media strategies. They discuss the challenges of entrepreneurship, evolving client needs, and the importance of flexibility in scaling a business. Stefanie also dives into the rise of sustainable media practices and how they help brands stay true to their core values. She discusses the common fears companies face when transitioning to paid media, how to...
2024-11-1326 minThe ClawScaling with Strategy: Stefanie Beach on Digital Media Success and Sustainable GrowthIn this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, sits down with Stefanie Beach, Founder and CEO of SMB Media Consulting. Stefanie shares the journey behind building her agency, offering insights into how SMB helps brands achieve revenue goals through digital media strategies. They discuss the challenges of entrepreneurship, evolving client needs, and the importance of flexibility in scaling a business. Stefanie also dives into the rise of sustainable media practices and how they help brands stay true to their core values. She discusses the common fears companies face when transitioning to paid media, how to...
2024-11-1326 min
Scaling With PeopleNavigating Startup Realities: Eric Holtzclaw on Entrepreneurial Lessons, Marketing Trends, and Conscious LeadershipSend us a textEric Holtzclaw, a seasoned technologist turned entrepreneur, joins us to reveal the stark realities behind the allure of startup successes. As we explore his career journey from IBM to founding Liger, a marketing powerhouse born from a merger, Eric shares candid insights into the grit behind the glam. He warns against the romanticized perception of entrepreneurship and stresses the importance of learning from experienced business builders to navigate the inevitable hurdles and personal sacrifices involved. Eric's own experiences serve as a testament to the value of understanding both triumphs and failures on the...
2024-11-0621 minThe ClawSearch, Strategy, and Success: Insights from Greg Brooks of Search TidesIn this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Greg Brooks, CMO and Partner at SearchTides. Together, they dive into the fast-paced world of marketing, where it's never a "set it and forget it" game. Greg shares his unique background as a professional poker player and how it shaped his approach to marketing strategy. They also discuss the evolving challenges in SEO and how forward-thinking companies like SearchTides stay ahead in an ever-changing marketplace. With humor and insights, Greg and Eric explore what it takes to navigate marketing's future, from algorithm shifts to th...
2024-10-1631 minThe ClawSearch, Strategy, and Success: Insights from Greg Brooks of Search TidesIn this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Greg Brooks, CMO and Partner at SearchTides. Together, they dive into the fast-paced world of marketing, where it's never a "set it and forget it" game. Greg shares his unique background as a professional poker player and how it shaped his approach to marketing strategy. They also discuss the evolving challenges in SEO and how forward-thinking companies like SearchTides stay ahead in an ever-changing marketplace. With humor and insights, Greg and Eric explore what it takes to navigate marketing's future, from algorithm shifts to th...
2024-10-1631 minThe ClawBehind the Click: Optimizing the Customer Experience with Jon MacDonaldIn this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald, CEO and founder of The Good. Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flash to today's optimized e-commerce environments, highlighting the importance of usability and consumer-centered design. Eric and Jon emphasize that brands often miss gathering insights on the "why" behind consumer actions. A simple method to gain this understanding is by using user testing te...
2024-10-0226 minThe ClawBehind the Click: Optimizing the Customer Experience with Jon MacDonaldIn this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald, CEO and founder of The Good. Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flash to today's optimized e-commerce environments, highlighting the importance of usability and consumer-centered design. Eric and Jon emphasize that brands often miss gathering insights on the "why" behind consumer actions. A simple method to gain this understanding is by using user testing te...
2024-10-0226 minThe ClawMastering Global Brand Transformations with Darren HorwitzIn this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of TenTen Group, to discuss large-scale global brand transformations. Darren shares insights into how TenTen helps organizations navigate rebranding, offering services around planning, building, and managing the entire process. Darren dives into the five critical pillars to consider when rebranding a company. He also shares insights on the importance of cataloging existing branded materials, considering the timing of a rebrand, and how to involve key stakeholders to ensure the process is smooth and effective. Darren also highlights the importance of testing the brand in real-world e...
2024-09-1830 minThe ClawMastering Global Brand Transformations with Darren HorwitzIn this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of TenTen Group, to discuss large-scale global brand transformations. Darren shares insights into how TenTen helps organizations navigate rebranding, offering services around planning, building, and managing the entire process. Darren dives into the five critical pillars to consider when rebranding a company. He also shares insights on the importance of cataloging existing branded materials, considering the timing of a rebrand, and how to involve key stakeholders to ensure the process is smooth and effective. Darren also highlights the importance of testing the brand in real-world e...
2024-09-1830 minThe ClawCrafting Brands that Resonate: A Conversation with Jim PietrusznskiIn this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the evolution of his career, and the agency's approach to brand innovation, renovation, and activation. Jim also highlights the significance of emotional connections in consumer decisions and how Soulsight's strategies help brands stay relevant and impactful. To connect with J...
2024-09-0427 minThe ClawCrafting Brands that Resonate: A Conversation with Jim PietrusznskiIn this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the evolution of his career, and the agency's approach to brand innovation, renovation, and activation. Jim also highlights the significance of emotional connections in consumer decisions and how Soulsight's strategies help brands stay relevant and impactful. To connect with J...
2024-09-0427 min
Business as UNusualAuthentic Edge: Eric Holtzclaw’s InsightsAicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence.In this episode of Business as UNusual, host Aicila sits down with Eric Holtzclaw, the chief strategist at Liger, a unique marketing firm specializing in solving complex business-to-business (B2B) relational marketing challenges. They discuss the importance of understanding and owning your brand’s authentic identity, the challenges faced by small companies, and how to stand out in a crowded market. Eric al...
2024-08-2637 minThe ClawBridging the Gap: Aligning Sales and Marketing for Success with Steve GieldaIn this episode of The Claw Podcast, host Eric Holtzclaw sits down with Steve Gielda, President and Co-Founder of Ignite Selling, to explore the vital relationship between sales and marketing. They discuss strategies for bridging the common gaps between these functions, focusing on aligning efforts to support successful product launches and drive revenue growth. Steve shares actionable insights on identifying key decision-makers, uncovering hidden decision criteria, and communicating the unique value of solutions. This conversation is an essential listen for anyone looking to create a cohesive, revenue-enabled organization! To connect with Steve, click here: https://www.linkedin.co...
2024-08-2131 minThe ClawBridging the Gap: Aligning Sales and Marketing for Success with Steve GieldaIn this episode of The Claw Podcast, host Eric Holtzclaw sits down with Steve Gielda, President and Co-Founder of Ignite Selling, to explore the vital relationship between sales and marketing. They discuss strategies for bridging the common gaps between these functions, focusing on aligning efforts to support successful product launches and drive revenue growth. Steve shares actionable insights on identifying key decision-makers, uncovering hidden decision criteria, and communicating the unique value of solutions. This conversation is an essential listen for anyone looking to create a cohesive, revenue-enabled organization! To connect with Steve, click here: https://www.linkedin.co...
2024-08-2131 minThe ClawFrom Crisis to Confidence: Media Consulting with Mike PetchenikIn this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Mike Petchenik, owner and founder of Petchenik Media Group. Together, they dive into the world of media consulting, covering everything from earned media and PR to crisis communications and media training. Whether it's dealing with viral social media posts or internal company issues making headlines, this episode equips you with the tools to handle media interactions confidently and effectively. Eric and Mike discuss the importance of preparing key messages, handling tricky reporters, and mastering the art of bridging during interviews. Mike shares i...
2024-08-0729 minThe ClawFrom Crisis to Confidence: Media Consulting with Mike PetchenikIn this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Mike Petchenik, owner and founder of Petchenik Media Group. Together, they dive into the world of media consulting, covering everything from earned media and PR to crisis communications and media training. Whether it's dealing with viral social media posts or internal company issues making headlines, this episode equips you with the tools to handle media interactions confidently and effectively. Eric and Mike discuss the importance of preparing key messages, handling tricky reporters, and mastering the art of bridging during interviews. Mike shares i...
2024-08-0729 min
My Weekly MarketingTop Lessons from 1,000 Entrepreneurs with Eric HoltzclawEntrepreneurship is certain to come with a fair amount of ups and downs. Actually, who are we kidding...it's a white-knuckled roller coaster ride!Join us as we sit down with Eric Holtzclaw, a visionary Chief Strategist and Principal Partner at Liger Partners in Atlanta, GA.With nearly 30 years of experience and founder of multiple successful startups, Eric brings a wealth of knowledge on creativity, disruption, and the real grind behind small business success. You'll gain insights into his creation of a marketing agency and the critical importance of adaptability and seizing new opportunities.
2024-07-3038 min
Drafting ComplianceFedRAMP with Eric HoltzclawKayne and Tom talk with Eric Holtzclaw, Field CISO, with Blackcat Security. Eric shepherded the first company through FedRAMP Tailored Li-SaaS. We learn how the very first effort went, and what Eric learned along the way. Dare we say, Eric was a Guinea Pig for the FedRAMP. Of course, we subject Kayne to new beer, and fun was had!
Reference documents:
https://www.fedramp.gov/documents-templates/
Beer: Stella Artois, Liberte
The Drafting Compliance series:
To lighten the dark corners of compliance, hosts Ka...
2024-06-2132 minThe ClawEnhancing Sales Visibility with AI: A Deep Dive into Traq.ai with Adam RubensteinIn this episode of "The Claw," a marketing-focused podcast for C-suite executives, host Eric Holtzclaw interviews Adam Rubenstein, co-founder and CEO of Traq.ai. The discussion revolves around the challenges and solutions in sales visibility and how AI can transform sales processes. Adam elaborates on Traq.ai's capability to provide detailed insights into sales conversations, enabling sales leaders to strategize more effectively and coach their teams based on real-time data. He highlights the importance of understanding the nuances of sales interactions to improve outcomes and describes the evolution of Traq.ai in integrating machine learning and large language models to...
2024-05-1529 minThe ClawEnhancing Sales Visibility with AI: A Deep Dive into Traq.ai with Adam RubensteinIn this episode of "The Claw," a marketing-focused podcast for C-suite executives, host Eric Holtzclaw interviews Adam Rubenstein, co-founder and CEO of Traq.ai. The discussion revolves around the challenges and solutions in sales visibility and how AI can transform sales processes. Adam elaborates on Traq.ai's capability to provide detailed insights into sales conversations, enabling sales leaders to strategize more effectively and coach their teams based on real-time data. He highlights the importance of understanding the nuances of sales interactions to improve outcomes and describes the evolution of Traq.ai in integrating machine learning and large language models to...
2024-05-1529 minThe ClawDecoding Market Strategies: An In-Depth Conversation with Brady JensenIn this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer needs for product development and market alignment. With a background that transitions from sales to product marketing, he emphasizes the value of direct customer feedback in crafting and validating market approaches. Join Eric and Brady as they discuss the art of deriving actionable insights from market research, the importance of aligning product features with customer expectations, and the evolving landscape of marketing in the...
2024-04-2422 minThe ClawDecoding Market Strategies: An In-Depth Conversation with Brady JensenIn this episode of The Claw, Eric Holtzclaw is joined by Brady Jensen, CEO of Aggregate Insights. Brady shares his expertise in utilizing primary intelligence to refine go-to-market strategies, highlighting the significance of understanding customer needs for product development and market alignment. With a background that transitions from sales to product marketing, he emphasizes the value of direct customer feedback in crafting and validating market approaches. Join Eric and Brady as they discuss the art of deriving actionable insights from market research, the importance of aligning product features with customer expectations, and the evolving landscape of marketing in the...
2024-04-2422 min
Paris Talks MarketingThe Modern Day Marketing Maze with Eric Holtzclaw
In this episode, we dive deep into the intricacies of modern marketing with Eric Holtzclaw. Eric, a visionary and a serial entrepreneur, brings over 30 years of experience in tech and marketing to the table.Today, Eric is a Founding Partner and Chief Strategist at Liger, one of Inc. 5000’s fastest-growing companies of 2022, where he’s able to combine his three loves: business, technology, and people, and guide businesses to find their identities and core values, craft their visions, and establish their brands. Eric has also contributed to magazines and online publications and wrote the book, “Ladder...
2024-01-0432 min
B2B Digital Marketer484 Eric Holtzclaw - B2B Marketing Evolution: Strategies for the Modern MarketIn this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation, particularly in the B2B space. Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. As the B2B landscape continues to shift, understanding the new realities of buyer preferences and digital engagement strategies becomes imperative for businesses seeking growth and relevance. We explore the essential components of building...
2023-12-2143 min
Agile Digital TransformationEric Holtzclaw - Making Sense of the Modern-Day Marketing MazeEric Holtzclaw is the founding partner and chief strategist of the full-service B2B marketing firm Liger.In this episode, we explore the modern-day marketing maze and how to best navigate it. We focus particularly on content marketing; on the core values, mission and vision of a brand; and on the abundance of MarTech available, as well as the changes in job roles and in the skills required for these new roles.Links & mentions:linkedin.com/in/eholtzclawligerpartners.com
2023-12-2131 minThe ClawThe Claw Podcast | Using Marketing to Raise Capital for Startups, with Jason Fishman In this episode, we take a dive deep into equity crowdfunding and marketing strategies. Eric sits down with Jason Fishman, the Co-Founder and Chief Executive Officer of the Digital Niche Agency, to talk about his company's niche - marketing targeting of investors for startup seed capital raising. To connect with Jason, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
2023-12-0623 minThe ClawThe Claw Podcast | Using Marketing to Raise Capital for Startups, with Jason Fishman In this episode, we take a dive deep into equity crowdfunding and marketing strategies. Eric sits down with Jason Fishman, the Co-Founder and Chief Executive Officer of the Digital Niche Agency, to talk about his company's niche - marketing targeting of investors for startup seed capital raising. To connect with Jason, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
2023-12-0623 minThe ClawThe Claw Podcast | Why Clear Messages Win, with Ben GuttmannWhen we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether. In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide. To connect with Ben, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To su...
2023-11-2924 minThe ClawThe Claw Podcast | Why Clear Messages Win, with Ben GuttmannWhen we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether. In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide. To connect with Ben, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To su...
2023-11-2924 minThe ClawThe Claw Podcast | Branding Yourself, with Emma DonovanIn relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into. In many business-to-business companies, though, it's often a challenge to convince those experts to step forward. That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in. In this episode, Eric sits down with Emma to talk about the why and how...
2023-11-1527 minThe ClawThe Claw Podcast | Branding Yourself, with Emma DonovanIn relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into. In many business-to-business companies, though, it's often a challenge to convince those experts to step forward. That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in. In this episode, Eric sits down with Emma to talk about the why and how...
2023-11-1527 min
Legacy LeadersEric Holtzclaw: Uncovering Your Business's True IdentityEric Holtzclaw is the Chief Strategist and dojo Master at Liger where he is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. He is a serial entrepreneur and host of The Claw podcast where he interviews business owners and entrepreneurs. Eric has contributed to magazines and online publications, and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.”Listen to this informative Legacy Leaders episode with Eric Holtzclaw about Branding Strategies and common Branding Mistakes, Elements of Branding, The Process of Branding and strategy, Cont...
2023-11-1531 minThe ClawThe Claw Podcast | How Service Design Shapes the Future of Organizations, with Patrick QuattlebaumMost organizations, whether they realize it are not, service organizations. A lot of the work that happens in organizations is separated and spread out across a variety of different nodes so much so that it's easy to lose sight of whether the value to customers and employees is actually being manifested. In this episode, Eric sits down with Patrick Quattlebaum, the Co-Founder and Chief Executive Officer of service design consultancy Harmonic Design, for a talk about how organizations deliver value, the employee-customer experience continuum, and what a systems-thinking approach can do to help us make...
2023-11-0829 minThe ClawThe Claw Podcast | How Service Design Shapes the Future of Organizations, with Patrick QuattlebaumMost organizations, whether they realize it are not, service organizations. A lot of the work that happens in organizations is separated and spread out across a variety of different nodes so much so that it's easy to lose sight of whether the value to customers and employees is actually being manifested. In this episode, Eric sits down with Patrick Quattlebaum, the Co-Founder and Chief Executive Officer of service design consultancy Harmonic Design, for a talk about how organizations deliver value, the employee-customer experience continuum, and what a systems-thinking approach can do to help us make...
2023-11-0829 min
The ClawThe Claw Podcast | Social Media Horror Stories 2.0 with Stella HuffmanDoing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this throwback episode of The Claw, our Social Media Coordinator, Stella Huffman chats about social media horror stories that made her cringe. To connect with Stella Huffman, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
2023-10-2523 minThe ClawThe Claw Podcast | Social Media Horror Stories 2.0 with Stella HuffmanDoing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this throwback episode of The Claw, our Social Media Coordinator, Stella Huffman chats about social media horror stories that made her cringe. To connect with Stella Huffman, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.
2023-10-2523 min
The ClawThe Claw Podcast | The Art (and Science) of Persausive Selling (with Jeremy Miner)In business-solutions markets - your prospects - unfortunately - don't really know what they need when you first start talking with them." "They might have an idea of what they need," as Jeremy Miner, Founder and Chief Executive Officer of 7th Level, a sales training company, says, "but they understand neither the depth of the problem nor the consequences of what happens if they don't solve it." In this episode, Eric talks with Jeremy about how to - as a business-solutions vendor - pose more effective questions to prospects, create "internal tension," and - of...
2023-10-1833 minThe ClawThe Claw Podcast | The Art (and Science) of Persausive Selling (with Jeremy Miner)In business-solutions markets - your prospects - unfortunately - don't really know what they need when you first start talking with them." "They might have an idea of what they need," as Jeremy Miner, Founder and Chief Executive Officer of 7th Level, a sales training company, says, "but they understand neither the depth of the problem nor the consequences of what happens if they don't solve it." In this episode, Eric talks with Jeremy about how to - as a business-solutions vendor - pose more effective questions to prospects, create "internal tension," and - of...
2023-10-1833 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 113 : Eric Holtzclaw on Marketing Effectiveness: Laddering, Content, Lead vs Demand GenerationWhat is the concept of Laddering and the 5 Whys ?
How does one craft content that converts?Please explain with a case study or example.
In an AI-driven era, how does content marketing need to evolve? How does one make content authentic, engaging, and relatable to engage both robots and humans?
B2B Marketing: What is the distinction between demand generation and lead generation? How does one balance both approaches for sustainable success?
Eric answers the above questions as he t...
2023-10-1745 min
The ClawThe Claw Podcast | Connecting With Your Audiences Using Branded Content (with Zachary Slingsby)"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?" As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience." In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how...
2023-09-2829 minThe ClawThe Claw Podcast | Connecting With Your Audiences Using Branded Content (with Zachary Slingsby)"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?" As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience." In this episode, we talk - among other things - the iterative editing process, the preferences of today's consumer, and how...
2023-09-2829 min
Digital VelocityExpert Insights Into Marketing and Entrepreneurship - Eric HoltzclawThis week on the Digital Velocity Podcast, Eric Holtzclaw of Liger joins Erik and Tim to discuss common digital marketing mistakes and expert insights about entrepreneurship. https://www.digitalvelocitypodcast.com/episodes/51-expert-insights-into-marketing-and-entrepreneurship-eric-holtzclaw
2023-09-2841 min
SaaS FuelEric Holtzclaw - Why Your SaaS Brand is Invisible & How to Fix It!In this episode of the SaaS Fuel™ podcast, Jeff Mains is joined by Eric Holtzclaw, founding partner and chief strategist at Liger, a renowned marketing firm and the host of “The Claw” podcast. Together, they discuss the importance of standing out in the crowded SaaS market and how to fix broken and boring marketing. Eric shares insights on brand therapy, the power of being unique and memorable, and the need for consistency in branding. They also delve into the challenges of marketing in the B2B space and the role of organic and paid advertising in driving growth.From...
2023-09-2150 min
The ClawThe Claw Podcast | Growing Your Brand Inside-Out (with Rhea Allen)Your shareholders now are your employees who share - they are the holder of that story to share." So says Rhea Allen, President and Chief Executive Officer of Peppershock Media, a full service advertising agency with in-house video production and graphic design, seasoned with digital spice. Today - we're talking about culture - and how a "happy culture" results in "happy customers." To connect with Rhea Allen, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and...
2023-09-2022 minThe ClawThe Claw Podcast | Growing Your Brand Inside-Out (with Rhea Allen)Your shareholders now are your employees who share - they are the holder of that story to share." So says Rhea Allen, President and Chief Executive Officer of Peppershock Media, a full service advertising agency with in-house video production and graphic design, seasoned with digital spice. Today - we're talking about culture - and how a "happy culture" results in "happy customers." To connect with Rhea Allen, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and...
2023-09-2022 min
The ClawThe Claw Podcast | Growing Your Business with Podcast Interviews (with Tom Schwab)My viewpoint is: obscurity is the fundamental problem. There are thousands - tens of thousands - of people out there we'd be able to help - if only they knew about us." So says Tom Schwab, Founder and Chief Evangelist of Interview Valet, a concierge-level podcast guest booking service. That's right - today, we're talking about podcasting on a podcast. To connect with Tom Schwab, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content...
2023-09-1332 minThe ClawThe Claw Podcast | Growing Your Business with Podcast Interviews (with Tom Schwab)My viewpoint is: obscurity is the fundamental problem. There are thousands - tens of thousands - of people out there we'd be able to help - if only they knew about us." So says Tom Schwab, Founder and Chief Evangelist of Interview Valet, a concierge-level podcast guest booking service. That's right - today, we're talking about podcasting on a podcast. To connect with Tom Schwab, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content...
2023-09-1332 min
The ClawThe Claw Podcast | Making Influencer Marketing More Straightforward and Accessible with Kyle PaintingToday, we're talking with Kyle Painting, Founder of My Influency, about influencer marketing - what it is, its use as a tactic, and his efforts to make it more straightforward and accessible for small and mid-market businesses. To connect with Kyle Painting, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.
2023-08-3029 minThe ClawThe Claw Podcast | Making Influencer Marketing More Straightforward and Accessible with Kyle PaintingToday, we're talking with Kyle Painting, Founder of My Influency, about influencer marketing - what it is, its use as a tactic, and his efforts to make it more straightforward and accessible for small and mid-market businesses. To connect with Kyle Painting, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.
2023-08-3029 min
The ClawMaking Marketing Agencies More Profitable with Jon MorrisToday, we're talking with Jon Morris, who's built a proprietary, tech-enabled approach for surfacing hidden financial insights and (given his background in digital marketing - he's the mind behind Rise Interactive) is using it to empower marketing agencies to achieve first-rate financial performance. To connect with Jon Morris, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.
2023-08-2328 minThe ClawMaking Marketing Agencies More Profitable with Jon MorrisToday, we're talking with Jon Morris, who's built a proprietary, tech-enabled approach for surfacing hidden financial insights and (given his background in digital marketing - he's the mind behind Rise Interactive) is using it to empower marketing agencies to achieve first-rate financial performance. To connect with Jon Morris, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.
2023-08-2328 min
The ClawThe Claw Podcast | Marketing as a Revenue (instead of Cost) Center with Zee JeremicToday, we're talking with Zee Jeremic, Founder and CEO of Mass Engines, about revenue growth, business process optimisations re: marketing and sales, and marketing as a revenue (instead of cost) center. To connect with Zee Jeremic, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.
2023-08-1625 minThe ClawThe Claw Podcast | Marketing as a Revenue (instead of Cost) Center with Zee JeremicToday, we're talking with Zee Jeremic, Founder and CEO of Mass Engines, about revenue growth, business process optimisations re: marketing and sales, and marketing as a revenue (instead of cost) center. To connect with Zee Jeremic, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE.
2023-08-1625 min
The ClawThe Claw Podcast | Becoming a "Creative Renegade" with Ericka SauritToday, we're talking with Ericka Saurit, Founder at Saurit Creative, about on becoming a "creative renegade," being strategic with your message, and capturing market voice. To connect with Ericka Surit click HERE. To connect with Eric Holtzclaw click HERE. To subscribe to our YouTube Channel click HERE.
2023-08-0924 min
10x Your Team with Cam & OtisEric Holtzclaw - Liger Partners | Cam & Otis Show Ep. #273What marketing mistakes are you making in your business? Today's guest Eric Holtzclaw shares lessons that can help your business and help you better understand the marketing world. How do you connect two groups that are naturally different from each other? Is it worth it to try to keep up with marketing trends? And what does the future of marketing look like? Eric, Cam, and Otis dive into all this and much more on this very fun and incredibly useful show.More About Eric:Eric V. Holtzclaw is a visionary and the “idea guy.” He is a serial...
2023-07-281h 00
The ClawThe Claw Podcast | Digital Marketing and Strategy, a Few Thoughts From an Outsider with Evan JohnsonToday, we're talking with one of our most recent additions to the Pride: Evan Johnson, someone who's found himself working in marketing without much of a marketing background. Evan talks about the work that went into learning the "language of marketing," how his non-marketing background has informed his view of the marketing landscape, and the advice he'd give to someone who's thinking about following the same trajectory as he. To connect with Evan Johnson, click HERE. To connect with Eric Holtzclaw, click HERE. To subscribe to our YouTube Channel (and access mo...
2023-07-2630 min
The ClawThe Claw Podcast | The Power of Authentic Storytelling with Jeff BartchOn this episode of The Claw, we welcome Jeff Bartsch of Story Greenlight. Story Greenlight unlocks the power of messaging so that people can connect. Jeff defines what a story actually is, how he approaches storytelling for companies, and advice for businessess who are hesitant to tell their story authentically. Listen in on what Jeff has to say! To connect with Jeff click HERE To connect with Eric Holtzclaw click HERE To subscribe to our YouTube Channel click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE
2023-07-1930 min
The ClawThe Claw Podcast | Paid Media Strategy 101: How to Capture Attention in a Content-Saturated Market with Josh CohenToday, we're talking with Josh Cohen, Director, Digital Marketing at Tarkenton about digital strategy, account-based marketing, and digital and display advertising - something he's forgotten more about than we'll ever manage to learn. To connect with Josh Cohen, click HERE To connect with Eric Holtzclaw, click HERE To subscribe to our YouTube Channel, click HERE
2023-07-1227 min
The ClawThe Claw Podcast | Don't Count Out Your Local Chamber with Adam ForrandOn today's episode of The Claw, we welcome Adam Forrand, CEO and President of Sandy Springs/Perimeter Chamber of Commerce. A chamber is all about being a liaison and advocate to the business community. Adam chats about the advantages of plugging into your local chamber including building connections, and how you choose which chamber is best for you geographically. Listen in on what Adam has to say! To connect with Adam click HERE To connect with Eric Holtzclaw click HERE To subscribe to our YouTube Channel click HERE
2023-06-2829 min
Business ChoreographyInterview with Eric HoltzclawEric Holtzclaw is known as the “idea guy,” and has more than more than 25 years of experience in tech and marketing. Eric is a Co-founding partner and Chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.
Want to find out more about Eric? Check out…
Ligerpartners.com
Want more Business Choreography? Check out…
Website: Bizchoreo.com
Growth Strategy Analysis Call: https://calendly.com/business-choreography/analysis
BC Group: https://bizchoreo.com/group
2023-06-2227 min
The ClawThe Claw Podcast | Surviving the Friction Between Business Development and Marketing with Will Adams Part 2On today's episode of The Claw, in a continuation of last week's episode, we welcome back Will Adams of Tarkenton. In part 2 of this podcast Eric and Will discuss navigating the political nature of an organization, and what happens when you "go outside the roadmap". Listen in on what Will has to say! To connect with Will click HERE To connect with Eric Holtzclaw click HERE To subscribe to our Youtube Channel click HERE
2023-06-2115 minThe ClawThe Claw Podcast | Surviving the Friction Between Business Development and Marketing with Will Adams Part 2On today's episode of The Claw, in a continuation of last week's episode, we welcome back Will Adams of Tarkenton. In part 2 of this podcast Eric and Will discuss navigating the political nature of an organization, and what happens when you "go outside the roadmap". Listen in on what Will has to say! To connect with Will click HERE To connect with Eric Holtzclaw click HERE To subscribe to our Youtube Channel click HERE
2023-06-2115 min
Delivering Marketing JoyEp. 448 with Eric Holtzclaw (Create Your Marketing Like a Magazine, Not a Catalog)Absolutely awesome conversation with Eric Holtzclaw today on Delivering #MarketingJoy! Kirby and Eric discuss why you need to look at your content like a magazine (not a catalog), why consistency is so powerful, and why entrepreneurship is NOT for everyone! Watch now and let us know what you think!
2023-06-2112 min
The One Big Tip Podcast with Jeff MendelsonE346 - Crafting strong brands with discipline, consistency, and strategy | with Eric HoltzclawEric Holtzclaw is a serial entrepreneur who truly understands that marketing requires discipline, consistency, and strategy. As the Chief Strategist and Dojo Master at Liger, he is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Eric also hosts The Claw podcast where he interviews business owners and entrepreneurs to discuss their goals. He has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior”.Eric is a recovering technologist, he spent the early part of his career running devel...
2023-06-2018 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaSaving the World from Boring, Broken, Marketing with Eric Holtzclaw | Marketing Expedition PodcastEric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.00:00 - 00:11 “B2B marketing is either boring or it’s broken or it’s both.“ — Eric Holtzclaw00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:00 Eric’s Background01:01 - 05:03 Marketing Essentials Moment: Getting on Business Li...
2023-06-1546 min
The ClawThe Claw Podcast | Surviving the Friction Between Business Development and Marketing with Will Adams Part 1On today's episode of The Claw, we welcome Will Adams, President of Tarkenton. Tarkenton helps companies of all stripes get to market quickly and scale. In part one of this two-part episode, Will chats about adapting to change, navigating as an employee in a large organization, and the reward of being a political animal. Listen in on what Will has to say! To connect with Will click HERE To connect with Eric Holtzclaw click HERE To subscribe to our Youtube Channel click HERE
2023-06-1416 min
The Manage 2 Win Podcast#234 - Eric Holtzclaw Shares 5 WHYs to SuccessWould you like to overcome every challenge facing your business? In this episode, Eric Holtzclaw, Chief Strategist & Dojo Master at Liger, shares how he helps businesses get closer to true customer needs – not wants – and overcome any problem. David, our host, likes to say, "Great leaders ask great questions." Yet, few leaders dive deep enough to get to the core of an issue. Eric has a system to learn the true reason someone is behaving the way they do – customers, employees, other leaders, vendors, (spouses?)… Learn Eric's ROWR system to strengthen relationships and increase pr...
2023-06-0634 min
The ClawThe Claw Podcast | Expanding Your Company Through Communications with Beth MillerOn today's episode of The Claw, we welcome the The 'God Mother of Liger', Beth Miller of Executive Velocity. Executive Velocity specializes in leadership development, executive coaching, and succession planning. Beth chats about how the personalities and beliefs of individuals play into communications, how important development is in leadership roles, and discovering your business DNA. Listen in on what Beth has to say! To connect with Beth click, https://www.linkedin.com/in/betharmknechtmiller/ To connect with Eric Holtzclaw click, https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube Channel click, ht...
2023-05-2421 min
The ClawThe Claw Podcast | The WheelHouse of Digital Marketing with Aaron BurnettOn today's episode of The Claw we welcome Aaron Burnett of WheelHouse DMG. WheelHouse DMG is a data-driven performance drives marketing agency. Aaron chats about regulations put in play that all marketers should know about, how he approaches content strategy, and how to remain laser-focused on business value. Listen in on what Aaron has o say! To connect with Aaron click HERE To connect with Eric Holtzclaw click HERE To subscribe to our YouTube Channel click HERE
2023-05-1025 minThe ClawWhat's Broken about B2B Marketing with Camela ThompsonOn this episode of The Claw we welcome Camela Thompson, VP of marketing at Calibermind. Calibermind is a B2B customer data platform. Camela talks about adjusting your marketing to the way buyers are shopping, challenges B2B marketers face when adjusting to new industry standards, and the reality of B2B marketing today. Listen in on what Camela has to say! To connect with Camela click HERE To connect with Eric Holtzclaw click HERE To subscribe to our YouTube Channel click HERE
2023-04-2623 min
Family Business RadioEric Holtzclaw, Liger Partners, and Maxwell Bentley, Bentley MediaEric Holtzclaw, Liger Partners, and Maxwell Bentley, Bentley Media (Family Business Radio, Episode 42) On this episode of Family Business Radio, host Anthony Chen welcomed business leaders Eric Holtzclaw and Maxwell Bentley. Eric Holtzclaw shared Liger’s work in B2B marketing, why most B2B marketing is boring and therefore indistinguishable, how a company’s marketing strategy should be […]
2023-03-1700 min
Family Business RadioEric Holtzclaw, Liger Partners, and Maxwell Bentley, Bentley MediaEric Holtzclaw, Liger Partners, and Maxwell Bentley, Bentley Media (Family Business Radio, Episode 42) On this episode of Family Business Radio, host Anthony Chen welcomed business leaders Eric Holtzclaw and Maxwell Bentley. Eric Holtzclaw shared Liger's work in B2B marketing, why most B2B marketing is boring and therefore indistinguishable, how a company's marketing strategy should be […] The post Eric Holtzclaw, Liger Partners, and Maxwell Bentley, Bentley Media appeared first on Business RadioX ®.
2023-03-1759 min
Business Growth HacksCrafting Brands and Pivoting Efforts with Eric Holtzclaw
In this episode our host Andrew Brockenbush talks with Eric Holtzclaw, the Chief Strategist & Dojo Master at Liger. Eric is Liger’s resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. He is a serial entrepreneur and host of The Claw podcast where he interviews business owners and entrepreneurs. Eric has contributed to magazines and online publications, and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.” Don’t miss this fun chat that is loaded with the wisdom gained from interviewing 1000 entrepreneurs.
KEY POI...
2023-02-2750 minThe ClawMarketing for Small Businesses with Courtney PsinasLocal business owners are so busy in the day-to-day of their business operations that marketing is overlooked and often feels overwhelming. Yet marketing for small businesses has only become more important in 2021 to let customers know they exist. This week on The Claw Podcast, Courtney Psinas joins host Eric Holtzclaw to show us why marketing doesn't have to be overwhelming and it certainly doesn't need to be costly for small businesses. Listen in for tips you can implement today to attract customers and keep them coming through the doors.
2021-03-0330 min