Shows
Constructing BrandsFrom Legacy to Luxury: Kallista's Vision with Alexander Dornbracht What You Will Learn: How to transition from a creative passion to a successful business The importance of brand building in attracting potential buyers Strategies for balancing creative work and business operations The podcast “Constructing Brands” is hosted by Eric Lanel and focuses on the business of building materials manufacturing. It aims to assist companies in this sector by discussing strategies for launching new products, rebuilding brands, and implementing effective communication strategies. The podcast features conversations with experts from construction, architecture, engineering, marketing, and manufacturing to help companies become stronger and more profitable. In a recent episode, Eric...2024-10-0729 min
Constructing BrandsCrafting Success: The Rosemary Hallgarten StoryThe podcast "Constructing Brands" is hosted by Eric Lanel and focuses on the business of building materials manufacturing. It aims to assist companies in this sector by discussing strategies for launching new products, rebuilding brands, and implementing effective communication strategies. The podcast features conversations with experts from construction, architecture, engineering, marketing, and manufacturing to help companies become stronger and more profitable. In a recent episode, Eric interviews Rosemary Hallgarten, founder of Rosemary Hallgarten Inc., who shares her journey from jewelry making to textiles and her experience with being acquired by a 138-year-old company. The episode delves into the challenges...2024-09-2632 min
Constructing BrandsStitching Success: How Romo Inc. Became a Textile TitanWhat are 3 things you will learn Evolution of Romo Inc.: The podcast discusses the historical journey of Romo Inc., which began in 1902 as a furniture manufacturing business and later transitioned to textiles. This evolution highlights the company's adaptability and strategic pivots in response to market demands over the decades. Family Business Dynamics: Frederic Henry elaborates on the unique aspects of working in a family-owned business, especially one that has lasted for five generations. He shares insights into the challenges and advantages of maintaining a family legacy while driving innovation and growth, emphasizing the importance of leadership and autonomy...2024-08-2637 minConstructing BrandsPainting the Future: Wellness Meets InnovationIn this captivating podcast episode, Maya and Price share the inspiring journey of creating Alkemis, the world’s first wellness paint. Born from a shared passion for art and a commitment to health, they reveal how their experiences during the pandemic led them to challenge the toxic norms of conventional paints. With a focus on sustainability and aesthetics, they discuss their innovative mineral-based formula that prioritizes both environmental safety and design elegance. Listeners will gain insights into the complexities of launching a groundbreaking product in the building materials industry while advocating for a cleaner, healthier living environment. Fr...2024-08-1235 minConstructing BrandsRocky Mountain Hardware: Founder’s Journey of Creating Artisan Decorative Hardware WHAT YOU WILL LEARN: The origins and early days of Rocky Mountain Hardware, founded by Christian Nickum’s parents How Christian transitioned from the family's window and door business to focus on decorative hardware Strategies for creating unique, high-end artisan hardware pieces for designers and architects The importance of trade shows, distribution networks, and innovative marketing tactics like the "road show" Insights into product design, material selection (bronze), and collaborations with designers Maintaining a balance between artistic vision and business scalability Christian Nickum, the CEO and owner of Rocky Mountain Hardware, shares the captivating story of how hi...2024-05-0330 minConstructing BrandsNobilia's Bold Move: Disrupting the U.S. Kitchen Market with European FurnitureWhat you will learn from this podcast: Mikael Akerberg's entrepreneurial background and journey to Nobilia Nobilia's decision to enter the fragmented U.S. kitchen market and create a new product category Strategies for researching and understanding the cultural nuances of the U.S. market Building an efficient nationwide distribution network for European kitchen furniture Partnering for successful online sales and reaching a broader audience Future plans for franchising and expanding Nobilia's presence in the U.S. Lessons learned and advice for global expansion and innovation Intro: Exploring Nobilia's disruptive journey into the U.S. market....2024-04-1232 min
Constructing BrandsDesign Psychology: Understanding People to Create Soulful Spaces with Jennifer BeRenowned interior designer Jennifer Bertrand joins host Eric Lanel to discuss her human-centered approach to design. She explains how psychology and deep conversations help her understand clients and create soulful, personalized spaces. Jennifer shares her creative process, from initial chats to online vision boards, and emphasizes the importance of authenticity and risk-taking for growth. She highlights some of her most meaningful projects, including designing homes for military veterans and Ronald McDonald Houses. Jennifer encourages shying away from boundaries, having fun, and not being afraid to fail on the journey toward great design. 2024-03-1926 min
Constructing BrandsRohl BrothersSummary: In this episode of Constructing Brands, the hosts introduce their new partners and discuss their agenda of celebrating heroes in the building materials industry. They express their passion for design and construction and the importance of telling the stories behind the people, brands, and products in the industry. The hosts highlight the need for getting things done and the ability to identify and tell compelling stories. They emphasize the value of working with knowledgeable and experienced partners and discuss the inspiration that comes from travel and food. The episode concludes with closing remarks and a call...2024-02-1344 min
Constructing BrandsIntro Episode (Reboot)Summary: In this episode of Constructing Brands, the hosts introduce their new partners and discuss their agenda of celebrating heroes in the building materials industry. They express their passion for design and construction and the importance of telling the stories behind the people, brands, and products in the industry. The hosts highlight the need for getting things done and the ability to identify and tell compelling stories. They emphasize the value of working with knowledgeable and experienced partners and discuss the inspiration that comes from travel and food. The episode concludes with closing remarks and a call...2024-02-1309 minConstructing BrandsHow to position yourself in a Positive lightIn the latest episode of GWP’s Constructing Brands podcast, we speak with Kenn Busch, owner of Material Intelligence Website and sustainability thought leader. Kenn offers us insights in how to start the discussion and position your building material company in a world where your carbon footprint is becoming more and more important.. Kenn’s goal is to drive awareness to the importance of climate positive. Learn ways to position your efforts to be climate positive.2022-11-0325 minConstructing BrandsTips On Using Your CRM RightWhat You Will Learn: What technology is important for a business to have How to evaluate which tool is best In the latest episode of GWP’s Constructing Brands podcast, we speak with Abbas Naqvi, Digital Director at GWP, Inc Advertising discusses how to think about the CRM tool your company is using, and provides top-line insights to make sure you are getting the most out of your CRM tool.2022-02-2422 minConstructing BrandsHear what criteria a top design firm uses to evaluate what products go into their jobWhat You Will Learn: How are designers are making efficient use of space in healthcare? Best way to get products in front of a designer Is your product meeting today’s safety and health criteria? How to ensure your product would be considered for a project. In the latest episode of GWP’s Constructing Brands podcast, we speak with Sandy Goodman, President of CRGA Design, on what she requires from a building materials manufacturer for the healthcare space.2022-02-1020 minConstructing BrandsImportant Topics in 2022 For Building Materials Manufacturers From An Interior DesignerIn the latest episode of GWP’s Constructing Brands podcast, we speak with Judi Teran, co-owner and interior designer at Iconica Design Studio, about what is important to her in 2022 from a building material manufacturer.2022-01-2723 minConstructing BrandsIs Hubspot A CRM Tool You Should Consider?In the latest episode of GWP’s Constructing Brands podcast, we speak with Pete Kelich from Hubspot, an all-in-one inbound marketing sales and customer service tool, talk about the strengths and benefits of this tool for your business.2022-01-1328 minConstructing BrandsEpisode 41: What’s New for 2022, with Eric LanelWhat You Will Learn: What’s coming for Constructing Brands in 2022! Stay tuned for the best tools and platforms for communications Stay tuned for the best Customer Relationship Management (CRM) tools Stay tuned for the best methods to Target Market In the latest episode of GWP’s Constructing Brands podcast, Eric Lanel discusses what’s coming for our Constructing Brands audience in 2022.2021-12-0903 minConstructing Brands3 Important Topics In Architecture, with Matt JarmelWhat You Will Learn: Our current Technology Trends The importance of setting expectations Multi-family building trends How are you handling supply chain issues? Potential office space building trends In the latest episode of GWP’s Constructing Brands podcast, Matt Jarmel, About Matt Jarmel Matthew B. Jarmel, AIA, MBA (Matt) is an American architect and real estate developer. He is managing Principal of Jarmel Kizel Architects and Engineers, Inc., located in Livingston, NJ. Graduating first in his class, he earned a Bachelor of Architecture degree from the New Jersey Institute of Technology, School of Ar...2021-08-0524 minConstructing BrandsHow You Can Help Your Distributors Sell Your Product, with Eric LanelWhat You Will Learn: Tactics you can use to market to your distributors How you can help your distributors market for your product In the latest episode of GWP’s Constructing Brands podcast, Eric discusses a key ingredient which can help your distributors sell your product. About Eric Lanel Eric Lanel was born on January 26, 1968, in Queens, New York. LANEL, an only child of Julius, a psychotherapist, and Barbara, a social worker, spent many a dinner conversation discussing human behavior. LANEL worked through high school as a mason and started a residential painting co...2021-07-2206 minConstructing BrandsSustainability In Design, with Lana MasorWhat You Will Learn: Best way to get in front of a designer In the latest episode of GWP’s Constructing Brands podcast, Lana Masor, CEO and Principal Designer of Maison Masor. About Lana Masor Lana Masor is the CEO and Principal Designer of Maison Masor, a full-service interior design firm located in Montclair, NJ. Maison Masor creates bespoke designs to reflect our clients’ style and personality. By marrying different periods, styles, textures and colors, we achieve a warm, collected feel that is timeless. Lana is also a part of 4...2021-07-0827 minConstructing BrandsHandling the Customer Experience Right, with Stacy ShermanWhat You Will Learn: Explain how important the customer journey/experience is How to determine customer experience team How to know if you need a customer experience expert Happy employee, happy customer? Where to start with customer experience Is the customer experience important to the end user? In the latest episode of GWP’s Constructing Brands podcast, Stacy Sherman, customer experience expert, author, and mentor, discusses how important the customer experience is to grow your brand and increase sales. About Stacy Sherman Stacy Sherman is an empathetic customer experience (CX) pioneer who has de...2021-06-2418 minConstructing BrandsPreparing Your Business to Be SustainableWhat You Will Learn: How to prepare for the coming sustainability movement How does sustainability affect business owners How to get ahead of sustainability Who should be on your energy team In the latest episode of GWP’s Constructing Brands podcast, Jim Mumm, CEO of Sunlight Energy Group, discusses how to stay ahead of the energy movement and prepare your business to be sustainable. About Jim Mumm Jim, a Certified Energy Procurement Professional and a Certified Energy Manager, has spent his 37-year career either leading companies or helping senior executives improve their bottom li...2021-06-1035 minConstructing BrandsGoing Green For Building Manufacturing ProductsWhat You Will Learn: The progression of environmental protection advancements in building materials What is LEEDS The 3 nodes U.S. Green Building Council looks for in an environmentally sound building product How LEEDS can help your building product The U.S. Green Building Council Better Materials program and how it benefits you In the latest episode of GWP’s Constructing Brands podcast, we speak with Wes Sullens, LEED Fellow at the US Green Building Council, discussing green initiatives in the building materials industry. About Wes Sullens Wes Sullens, LEED Fellow, leads Materials & Resources ac...2021-05-2752 minConstructing BrandsTips for Manufacturers Marketing to Interior DesignersWhat You Will Learn: How important your website is What information should be on your website Packaging pitfalls How to present yourself at tradeshows About Tracey Stephens As the daughter of a Foreign Service Officer and an artist, Tracey grew up mostly in Europe where her parents assembled a museum quality art and antiques collection. She developed a strong appreciation for world cultures, art, design and travel early in life. After early careers in social work (honing listening skills and couples negotiating) and public relations, she found her true passion in interior design and started...2021-05-1340 minConstructing BrandsThe Money-Saving Benefits of Energy Management for ManufacturersWhat You Will Learn: Affordable ways to bring energy solutions to your business Looking at your energy solutions strategically How an energy broker gets paid How to vet an energy specialist In the latest episode of GWP’s Constructing Brands podcast, Jim Mumm, CEO of Sunlight Energy Group, discusses the money-saving benefits and process of bringing big company energy solutions to small to midsize companies. About Jim Mumm Jim, a Certified Energy Procurement Professional and a Certified Energy Manager, has spent his 37-year career either leading companies or helping senior executives improve their bo...2021-04-2956 minConstructing Brands3 Ways To Turn Your Construction Clients Into Customers For LifeWhat You Will Learn: 3 ways to create a customer for life Avoid looking at results and look at the systems Right to left thinking instead of left to right thinking Avoiding chaos in the construction business In the latest episode of the Constructing Brands podcast, we speak with Todd Dawalt, host of The Construction Leading Edge. Todd’s years of experience consulting for construction companies has awarded him vital insights and knowledge on how the most successful businesses should operate, what to focus on, and what mistakes to avoid. This information combined with strategic customer service can he...2021-04-0842 min
Secret Sauce 365Where to Start with Marketing your BusinessIn the latest episode of the Secret Sauce Podcast 365, we speak with Eric Lanel, President of GWP Inc. Advertising about some important topics in marketing your business.2021-01-0532 minConstructing BrandsSelf Awareness2020-09-0310 minConstructing Brands3 Effective Tips to get your product in front of resellers – Manufacturer MarketingWhat You Will Learn: What makes a decision maker consider your product. In the latest episode of Constructing Brands podcast, Eric Lanel speaks with Kyle Bushoven, Marketing Manager of Wayne Tile, New Jersey’s premier tile supplier and retailer. Kyle began his career in sales at Wayne Tile and currently heads up the marketing department. As marketing manager, he is involved with product selection and understands what manufacturers are doing right to get the attention their product needs. Tune in to learn the most effective tips for your product. About Kyle Bushoven Kyle Bu...2020-08-2027 minConstructing BrandsLearn the top 3 things a builder looks for when selecting building products.What You Will Learn: What a seasoned expert looks for in a building product and manufacturer In the latest episode of GWP’s Constructing Brands podcast, we speak with Matt Risinger, host of The Build Show and Founder of Risinger Build. Matt offers us insights in how he’s selected certain building materials and the process by which he tests and vets them for use on his project. Matt’s goal is to elevate the standards of the building industry. Learn what he looks for in his relationship with building manufacturers. About Matt Risinger Matt...2020-08-0725 minConstructing BrandsAccelerate your business expansion by tapping into real estate investors. Tips from Executive Vice President at First American Title Insurance Company.What You Will Learn: How to connect with the right people to reach your expansion goals faster In the latest episode of GWP’s Constructing Brands podcast, we speak with Jeffrey Greif, Executive Vice President at First American Title Insurance Company. If you are looking for real estate opportunities to expand your business, you don’t have to bear the risk on your own. Jeffrey shares his experience helping leaders in the building industry with networking, and finding partners with like minded interests to reach their expansion goals faster, without enduring the risk on their own...2020-07-1612 minConstructing BrandsHow important is your end-user in your marketing mix?What You Will Learn: Key questions to ask yourself for developing your ideal target audience. In the latest episode of GWP’s Constructing Brands podcast, we reflect on conversations with previous guests sharing insights and answering an important question for manufacturers: Who is your real target and what are you doing to get in front of your end-end user? In this episode, we provide tips to help assess your business, identify your real target, and develop a digital strategy to educate, engage, and inform your end-end user. About Eric Lanel Eric Lanel was bo...2020-07-0912 minConstructing BrandsGet in front of architects. Tips for getting architects to try your product.What You Will Learn: How to pivot your message in changing times to speak directly to the consumer How to position your product in front of an architect The importance of product availability, lead times, and pricing Why it is important to invest in a user-friendly, well-designed website In the latest episode of GWP’s Constructing Brands podcast, we speak with Scott Hoffman, Director of Architecture/Product Development for CSA Group. The world is changing quickly, and in this episode, Scott stresses how important it is for architects to embrace these changes and evolve along with them. COVI...2020-07-0227 minConstructing BrandsGo beyond product development. What manufacturers need to know when marketing to their end - end consumer.What You Will Learn: What challenges manufacturers face when distributing their product How to market to your end consumer The importance of great customer service In the latest episode of GWP’s Constructing Brands podcast, we speak with Craig Friedman, CEO of XO Appliance. In this episode, we discuss some of the distribution challenges manufacturers face, and what to keep in mind when marketing, to your target, and your target’s target. Product development is only the beginning, it is equally important to focus on marketing to your end- end consumer, and provide unmatched customer service. Listen to t...2020-06-2516 minConstructing BrandsQuestions businesses need to ask NOW to save money on insurance.What You Will Learn: What programs insurance providers have in place to help businesses What questions to ask your provider In the latest episode of GWP’s Constructing Brands podcast, we speak with Stan Hladik, President, and CEO of The Secret Insurance Agency in Totowa, New Jersey. In the wake of COVID-19, businesses have suffered significantly. In this episode, we discuss these challenges and Stan offers critical information businesses need to know to start saving money immediately. There are tools offered by insurance providers that are built to save businesses money, help with cash flow, and reduce pr...2020-06-1830 minConstructing BrandsDo you have an effective product strategy in place? Listen for what you need to know to drive your business to the next level.What You Will Learn: The difference between a product focus approach to business and a product strategy approach to business The critical role an effective strategy plays in driving a product successfully How to develop a “Product Strategy Template” to get you started In the latest episode of GWP’s Constructing Brands podcast, we take a look back at our conversations with past guests to bring you valuable information gathered from top industry leaders. Do you have an effective product strategy in place? Eric Lanel discusses the difference between a product focus approach to business and a produc...2020-06-1115 minConstructing BrandsStay informed about changes to the PPP loan. Listen for what every business owner needs to know now.What You Will Learn: Current status of the PPP Loan program Upcoming changes to the loan agreement What businesses filing for the first time need to know What businesses who have already been granted a loan need to know In the latest episode of GWP’s Constructing Brands podcast, we speak with Stephen Katz, a Partner and Chair of the Corporate Law practice at Peckar & Abramson, P.C. with over 25 years of experience in Corporate Law. Stephen returns to the podcast for the second time to update us on the PPP loan, and keep us informed about ch...2020-06-0520 minConstructing BrandsAre you speaking your target’s language? Construction business coach, Shawn Van Dyke, tells us how building material companies can do a better job speaking to the construction industry.What You Will Learn: How to get inside a contractor’s mind and speak more effectively to your target The importance of an online presence How to build a content strategy and the “Three E’s” that will help you succeed How to get engage your audience In the latest episode of GWP’s Constructing Brands podcast, we speak with Shawn Van Dyke. Shawn has extensive experience in the construction world and is currently a construction business coach, author, and keynote speaker who guides professionals toward a more profitable future. In this episode we discuss how building materials...2020-05-2855 minConstructing BrandsTechnology is changing the building materials industry. How can you set your business apart? Insights from a venture capitalist’s point of view.What You Will Learn: How is technology changing the building industry What skills and areas of study should you be focussing on to set yourself apart in the building world? Valuable industry insights from a venture capitalist’s perspective In the latest episode of GWP’s Constructing Brands podcast, we speak with Jesse Devitte. Jesse is the cofounder and general partner at Building Ventures, an investment group that partners with visionary entrepreneurs that are reimagining the world we live in through technology. The world is rapidly changing, with technology at the forefront of these changes. This is true...2020-05-2153 minConstructing BrandsDevelop products that create solutions for your target audienceWhat You Will Learn: The importance of listening to your audience and identifying needs in the industry How to develop and market smart and innovative solutions How success can be found in the needs of your target audience In the latest episode of GWP’s Constructing Brands podcast, we speak with Paul Titcomb, president of Steel Dog. Steel Dog is a small concrete forming company in Massachusetts doing big things! We talk with Paul about the importance of identifying unique opportunities for success. It is critical for leaders in the building materials space to have their eyes an...2020-05-1423 minConstructing BrandsGet your brand noticed by Architects and Developers. Tips from President of commARCH Magazine.In the latest episode of GWP’s Constructing Brands podcast, we speak with Dean Horowitz, President of commARCH Magazine. When marketing your brand, it is important to think about your target. Should you position your product to the architect or the developer? In this episode, Dean explains that both are equally as important when considering who to target. The relationship between architects and developers is critical when it comes to commercial building. Understanding the goals for both parties will help building material companies position their brand perfectly to catch the eye of both architects and developers and ensure their pr...2020-05-0631 minConstructing BrandsInnovation and Ingenuity in the Building Materials Industry with the Managing Director at CarbontecIn the latest episode of GWP’s Constructing Brands podcast, we focus on a company that is looking toward the future of the building materials industry by utilizing technology, reducing our carbon footprint, and bringing innovative solutions to the market. In this episode, we speak with Stanley Fleyshman, Managing Director at Carbontec. Carbontec is making its mark in the industry by providing a cleaner heating alternative for residential homes and commercial buildings. We discuss what sparked the need for Carbontec, what was involved in bringing a new product to life, the importance of educating your target, and how this ch...2020-04-3013 min
Onward NationHow to market your way through the crisis [Part 1], with Stephen WoessnerGood Morning Onward Nation – I’m Stephen Woessner, CEO of Predictive ROI and your host. Thanks for coming back – and if you’re new to Onward Nation – please know – I greatly appreciate your time and it’s wonderful to have you here. Today’s episode is going to be a solocast – just you and me exploring a topic with some real depth. And sort of a house-keeping heads up – this may very well be one of the longest solocast I’ve ever recorded – if not the longest. In fact – during one of the morning kick-start meetings with my Predictiv...2020-04-2900 minConstructing BrandsBlue Foundry Bank CEO, James Nesci provides insights about the Paycheck Protection Program Phase 2In the latest episode of GWP’s Constructing Brands podcast, James Nesci shares critical steps business owners must take to be prepared for the next phase of the Paycheck Protection Program (PPP) loans. James outlines the importance of working with a bank that is the right size for your business, creating a relationship with your bank and ensuring your application is not only complete but accurate. In addition to how businesses can prepare to apply for their loan, James also stresses the importance of allocating funds correctly and keeping diligent records after receiving your loan.. How to prepare fo...2020-04-2431 minConstructing BrandsBuilding Materials Industry | Revisiting Your Lease Terms During COVID-19 with Debbie MyersIn the latest episode of GWP’s Constructing Brands podcast, Debbie Myers shares her expertise in real estate to help business owners and business leaders through this challenging time. Businesses that rent space for their company, such as office buildings, warehouses, and showrooms, are struggling and so are landlords. Debbie explains the most effective way to approach your landlord and the importance of having a strategic team of professionals that can guide you. Don't Avoid Your Landlord, Start a Conversation Everyone knows the golden rule; treat others as you want to be treated. This also ap...2020-04-2327 minConstructing BrandsBuilding Materials Industry | Navigating the CARES Act with Stephen KatzIn the latest episode of GWP’s Constructing Brands podcast, we discuss how to approach the CARES Act with Stephen Katz. Stephen is a Partner and Chair of the Corporate Law practice at Peckar & Abramson, P.C. with over 25 years of experience in Corporate Law. In this episode, Stephen is sharing his expertise and support for businesses trying to navigate through the CARES act with very timely advice and information. Stephen will discuss the importance of understanding the CARES Act, teaming up your accountant, submitting your application, loan forgiveness, and staying up to date with the constantly changing policies....2020-04-1637 minConstructing BrandsBuilding Materials Industry | The Importance of Product Development with Jae PyonIn the latest episode of GWP’s Constructing Brands podcast, we explore how the importance of exceptional product development and a “Focus Strategy” can grow your company. Jae is the President and Co-founder of Durato. Durato has developed superior flooring material that has been gaining popularity with contractors, architects, and developers nationwide. Jae walks us down his path to success, sharing industry insights, tips for identifying your target market, and how to position your product to meet your industry’s needs. Make product development your priority Jae’s years of experience have shown him key business i...2020-04-0923 minOnward NationClaiming your niche, with Eric LanelEric Lanel was born on January 26, 1968, in Queens, New York. He is the only child and son of Julius, a psychotherapist, and Barbara, a social worker, and spent many a dinner conversation discussing human behavior. Eric worked through high school as a mason and started a residential painting company that continued through college. Upon graduating with a degree in marketing from Hartford, Eric worked at CBS Television, Walt Disney Company, and Doubleclick before taking the role of President of GWPinc., a strategy agency. Today Eric lives in Livingston, New Jersey with his wife Francine and daughter Zoe. Eric has...2020-04-0800 minConstructing BrandsBuilding Materials Industry | Prep Your Company for Sale with Don WhartonEpisode 12: Building Materials Industry | Prep Your Company for Sale with Don Wharton While we typically interview business leaders who operate exclusively in the building materials industry, the latest episode of GWP’s Constructing Brands podcast deviates slightly from the norm. Don Wharton joins us to share his experience with selling companies. He provides a president’s perspective on the entire process and lays out invaluable insights for members of the C-suite in building materials companies. Don has served as the Vice President, Finance of Allsteel, President of Gunlocke, and President of Vycom and Scranton Products. While Don may...2020-04-0210 minConstructing BrandsBuilding Materials Companies | Business Opportunities, with Eric LanelBuilding Materials Companies | Trust the Experts Eric Lanel explains how even despite an unprecedented pandemic, building materials companies have more opportunities available than ever before. Cutting edge technology allows companies to work remotely from all around the world. Now more than ever we can recognize the value in investing in up-to-date communications technology. He also discusses the crucial significance of having a reliable team to maximize productivity and efficiency, even in times of crisis. It is important for companies to take a moment to reflect on what makes them unique, and how they are positioning t...2020-03-2616 minConstructing BrandsThe Transformation of Fire Protection and Fire Safety, with Shane RayThe Transformation of Fire Protection and Fire Safety, with Shane Ray Building Materials Industry | The Evolution of the Fire Safety Industry As president of the NFSA and a former fire marshall in South Carolina, Shane Ray has dedicated his life to fire safety. Prior to coming into his role at the National Fire Sprinkler Association, Shane served as a firefighter for most of his career. He familiarized himself with a handful of different fire protection device and equipment manufacturers that were used both in the field and in the structures themselves. But when it comes to fire protection in...2020-03-1908 minConstructing BrandsBuilding Materials Industry | New Trends in Secondary Homes, with Kurt ClasonNew Trends in Secondary Homes, with Kurt Clason Building Materials Industry | Evolving with Building Industry Trends Kurt Clason is the president of K.A. Clason Fine Woodworking, but he has served in many capacities throughout his career. Kurt has been the president of the Maine Homebuilders Association, president of the Lake Region Builders and Remodelers Association, and he spent twenty-four years in the U.S. Coast Guard as well. Kurt is constantly pushing the boundaries of how building materials are used, and he challenges the way the building materials industry operates as a whole. One of the major areas...2020-03-1210 minConstructing BrandsLaunching a Building Materials Brand, with Ralph Bruno [Pt. II]Episode 8: Launching a Building Materials Brand, with Ralph Bruno [Pt. II] Building Materials Industry | The Launch of Beach House Shake If you didn’t get a chance to check out Pt. I of this two-part series, listen to the episode here. Ralph Bruno is the CEO of Derby Building Products, where he has helped grow the market with brands that have completely changed the face of the exterior building materials industry. In Part I, Ralph shares advice for building materials companies that are trying to build a presence in the marketplace and strengthen their brands. Now, Ralph joins us aga...2020-03-0512 minConstructing BrandsBuilding a Market Presence, with Ralph Bruno [Pt. I]Building a Market Presence, with Ralph Bruno [Pt. I] Building Materials Industry | Dynamic Trends in the Building Materials Industry After nearly three decades in the building materials industry, Ralph Bruno is still doing everything he can to push the envelope. From serving as the national sales manager for Trex to launching AZEK Building Products, Ralph has gleaned valuable insights from every corner of the industry and brought them into his role as the CEO of Derby Building Products. He has helped grow the market with brands that have completely changed and shaped the face of the exterior building materials...2020-02-2716 minConstructing BrandsBuilding Materials Companies | The HGTV Effect, with Eric LanelThe HGTV Effect, with Eric Lanel Building Materials Companies | Trust the Experts The HGTV effect is when someone watches enough television to believe they are qualified to G.C. and renovate a building. It is a frequent challenge for building materials companies because, at the end of the day, the average viewer doesn’t have the technical knowledge to execute a job effectively. The good news is, people are starting to recognize the value in making significant changes to their homes and they aren’t afraid to pull the trigger. But we must learn to navi...2020-02-2006 minConstructing BrandsBuilding Materials Companies | Leverage the Changing Trends in Housing, with Bill AsdalEpisode 5: Leverage the Changing Trends in Housing, with Bill Asdal Building Materials Companies | Durability and Operating Efficiency in Housing Bill Asdal started his journey in the construction industry back in 1973 and built his business around strong fundamental principles that promote zero defects, employee fulfillment, continuous lead generation, and customer satisfaction. He honed his craft through years of high-quality builds and remodels. But recently, Bill shifted his focus to durability and operating efficiency with the foundation of American Microhomes. He and his team have built a prototype microhome (2020-02-1323 minConstructing BrandsBuilding Materials Industry | The Future of Architecture, Engineering, and Design, with Matt JarmelThe Future of Architecture, Engineering, and Design, with Matt Jarmel Building Materials Industry | How to Win Work With AEC Firms Matthew B. Jarmel, AIA, MBA (Matt) is the managing principal of Jarmel Kizel Architects and Engineers, a leading provider of architecture, engineering, and interior design services based in Livingston, NJ. Jarmel Kizel provides a single point of accountability, to advise its clients throughout the entire development process; from land entitlements through design and construction. With a full range of architectural and engineering services, it is critical for Matt to keep an eye on the building materials industry. He is...2020-02-0621 minConstructing BrandsBuilding Materials Industry | Building Materials Trends in Architecture, with Joe BrunoBuilding Materials Industry | Building Materials and Structural Design Joe Bruno is an architect who specializes in residential and commercial. He has done a significant amount of projects for municipalities and school districts, and he involves himself in every facet of the process from conception through completion. Since Joe has a handle on engineering and execution on top of his specialization, he is constantly watching trends in the building materials industry. Recently, Joe has noticed an increase in new technologies being introduced to the market, providing him with new ways to solve architectural problems as he incorporates these technologies into...2020-01-2838 minConstructing BrandsBuilding Materials Companies | A Modern Contractor’s Perspective on the Building Materials Industry, with Alan ArchuletaBuilding Materials Companies | Innovation vs. Application: The Challenges Associated with New Building Products Alan Archuleta started Archuleta Builders back in 2008, and as he approaches twelve years in business, his passion for construction has not waned in the slightest. Before starting his own business, he dabbled in residential, commercial, and even building materials. But after working for other custom builders, Alan realized that he could do it bigger and better on his own. Much of his success can be attributed to his breadth of knowledge and experience in different facets of the construction industry. So, with the big...2020-01-2025 minConstructing BrandsWelcome to Constructing Brands The building materials industry impacts our world in ways that many people will never realize. But it is an extremely difficult niche for manufacturers to thrive in, even when the market is flourishing. If you are responsible for the success of a building materials company, the Constructing Brands podcast is designed specifically for you. We aim to help you identify and solve the challenges that developers, contractors, architects, designers, and facilities managers are facing with their building materials providers. By understanding exactly how your audience thinks, feels, and operates, you can create the most impactful message with the highest...2020-01-1003 min