Shows
The Subscription Box ShowEpisode 206 - Focus Friday - We're taking a Holiday Christmas break! (last episode of the year!)Send us a textSuper excited to announce that The Subscription Box Show is taking it's first ever extended Holiday/Christmas break! It's been a long time coming, and I just need, well....a break. SO seeing as Christmas is my favorite time of the year, and that my actual subscription box business needs some extra attention, I figured it was apropos to take a month long + hiatus from the show. THANKS for listening, Merry Christmas to all, and a very happy New Year. See you in 2022!!!Episode Sponsored by our...
2021-11-1916 min
The Subscription Box ShowEpisode 204 - Focus Friday - Are These Two Things Stalling Your Subscription Box Growth?Send us a textHey everyone, welcome here and thanks for listening. Today is our weekly solo show of the week where we Deep dive into hot or current subscription box industry topics. And in this episode, I want to share with you 2 very basic and standard items in the subscription box business. But, they are actually often overlooked, and maybe you have as well, and maybe just maybe, this is what’s been stalling your growth!Episode Sponsored by Liam Brennan's latest launch of the best selling program Subscription Box Expert's Academy! Supe...
2021-11-1215 min
The Subscription Box ShowEpisode 202 - Focus Friday - Best Offers I'm Seeing Around The Industry For BFCM!Send us a textHey everyone, welcome here and thanks for listening. Today is our weekly solo show of the week where we Deep dive into hot or current subscription box industry topics. And in this short and sweet episode, I want to share with you the best deals, or what the rest of the subscription industry is doing to set up for BFCM. More specifically, maybe what they’re not doing.Episode Sponsored by Liam Brennan's latest launch of the best selling program Subscription Box Expert's Academy! Super excited to be part...
2021-11-0515 min
The Subscription Box ShowEpisode 201 - Focus Friday...Tuesday Edition - The Best Of The Subscription Box Show's Last 200 Episodes!Send us a textIn this very different Tuesday "Focus Friday" edition, I look back at the best moments over the last 200 Episodes on this podcast!!!What a fun episode looking back at some of the brightest minds to ever assemble to give you everything you need to get your business not only up and running, but growing and scaling...all the while having fun doing it! Big thanks to our amazing editor Junard Jastiva who put this all together. Junard, you are the man and make this show happen! Thanks for all...
2021-11-0232 min
The Subscription Box ShowEpisode 198 - Focus Friday - The 1st Ever Q & A Edition!Send us a textHey everyone, welcome here and thanks for listening. Today is our weekly solo show of the week where we Deep dive into hot industry topics. Current affairs if you will however for this show I wanted to try something a little bit different. I want to try the first ever q&A focus Friday. Last week I asked the members of the Facebook group to ask me some questions and luckily I had a few come through, so today I'll do my best to try to answer them as best as I can...
2021-10-2222 min
The Subscription Box ShowEpisode 194 - Focus Friday - My Experience so Far with Clearco’s ClearAngel Program...no, I’m not an affiliate, this is not a sales pitch!Send us a textWelcome here everyone and thanks for listening. Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic. And in this episode I want to talk about my past month or so experience with a company I partnered with to help my subscription company grow. You might remember a few months ago, I had Daniel Rodic of Clearco on the show. Well, we as a company decided to take on capital from their Clear Angel program, and today I want to shar...
2021-10-0816 min
The Subscription Box ShowEpisode 192 - Focus Friday - 3 Things You Need To Know For A Successful BFCM!Send us a textWelcome here everyone and thanks for listening. Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic. And in this episode I want to talk about a very important topic that many of you might be entering for the first time. Or maybe it’s your second, but last year sucked...I am of course talking about BFCM….also known as Black Friday, Cyber Monday weekend! It’s a big one and I want to share with you all 3 things to...
2021-10-0116 min
The Subscription Box ShowEpisode 190 - Focus Friday - 8 Cold Email Rules That Can Impact Your Business!Send us a textWelcome here everyone and thanks for tuning in to yet another Focus Friday where we of course tackle a hot or current subscription industry topic!In today's episode, I want to share with you some insights I picked up from an interview I had done recently with another subscription box founder. His name is Vino, and he's also the CEO at Kabo Fresh Dog Foods. A Canadian dog food subscription box, and he'll be on the upcoming episode 195. So look for that one coming soon, such a good conversation, and Vino is...
2021-09-2419 min
The Subscription Box ShowEpisode 188 - Focus Friday - To Be, Or Not To Be...The Face Of Your Business?Send us a textWelcome here everyone and thanks for listening. Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic. And in this episode I want to talk about a very important topic that many of us struggle with. One where the water is still muddy, that is still a little unclear...or is it? I want to tackle a topic that is even somewhat controversial, and that is, do you have to be the face of your business? Deal of t...
2021-09-1715 min
The Subscription Box ShowEpisode 186 - Focus Friday - Staying Relevant In Your Niche With Q4 Just Around The Corner!Send us a textWelcome here everyone and thanks for listening. Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic. And in this episode, I want to discuss with you how to stay relevant in your niche...especially with Q4, Black Friday and Christmas just around the corner. You’re going to be in a fight for your potential customers' eyes and attention, so let’s tackle how to stay current in your area or niche while we try to drive business for the upc...
2021-09-1016 min
The Subscription Box ShowEpisode 184 - Focus Friday - All The Various Methods & Options Of Product Sourcing!Send us a textHey everyone and welcome here. Today is our solo show of the week where we deep dive into a topic that is current affairs in our industry, something that I’m seeing around the subscription space.And for this episode, I want to talk about products to fuel your business. Product sourcing! Should you be sourcing wholesale products from big wholesalers like Tundra, Fair or Amazon, or wholesale products from local makers? Or should you white label your products, manufacture them or get a procurement service to do it for...
2021-09-0318 min
The Subscription Box ShowEpisode 182 - Focus Friday - Do You Have An Escape Mechanism?Send us a textWelcome here everyone and thanks for listening. Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic. And in this episode, I want to discuss a pretty important topic that is entirely related to business owners. Because for the most part, we don’t always have weekends and evenings to escape from the grind of entrepreneurship. Rather we need to have something to get our minds off our business! So I can’t wait to s...
2021-08-2713 min
The Subscription Box ShowEpisode 180 - Focus Friday - Is There A Right Time To Take On Capital?Send us a textWelcome here everyone and thanks for listening. Today is our weekly solo show of the week where we deep dive into a hot or current subscription industry topic. And in this episode, I will try my best to talk about timing and accepting capital, when is it a good time to do so, and does every box need to go this route to be successful?I'll give you my personal experience, and some "rules" like timing, and what to do with the money. Episode sponsored by SubSummit 2021! Live in Da...
2021-08-2015 min
The Subscription Box ShowEpisode 174 - Focus Friday - Part 2, How To Start A Subscription Box Business?Send us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription box industry. And in today’s episode, I will focus on Part 2, of the #1 question I get and see from newcomers wanting to start a subscription box business. It is of course “How do I start a subscription box business? Part 2!In this Part 2, I will go over steps 5 to 8:5. Pre-Launch and Validation6. Gamefy/Contest
2021-07-3016 min
The Subscription Box ShowEpisode 172 - Focus Friday - Part 1, How To Start A Subscription Box Business?Send us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription box industry. And in today’s episode, I will focus on Part 1, of the #1 question I get and see from newcomers wanting to start a subscription box business. It is of course “How do I start a subscription box business? In this Part 1, I cover the first 4 steps:1. Mindset2. Idea3. Network4. Research...
2021-07-2316 min
The Subscription Box ShowEpisode 170 - Focus Friday - The Value In Having Multiple Ways Of Gaining New Members!Send us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription box industry. And today’s episode will focus on the importance of testing and not writing off one marketing strategy just because it didn't work out.The big 4 we cover on this episode:1. The long term game.2. Referral Programs.3. Test new things.4. Books and Podcasts.Deal of the mont...
2021-07-1616 min
The Subscription Box ShowEpisode 168 - Focus Friday - Picking a good shipping date!Send us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription box industry. And today’s episode will focus on how to choose a good shipping date, the differences or choices you have, and how to decide what’s best for your business!Episode sponsored in part by Gravy! Make sure to visit them and get your free revenue audit today, and see why big names like Jenna K...
2021-07-0914 min
The Subscription Box ShowEpisode 166 - Focus Friday - Q & A w/ Liam Brennan of Subscription Box Experts AcademySend us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription box industry. And today’s episode comes from a TSBS first. Earlier this week, I had the pleasure to host in our Facebook Group, our first live broadcast! I had none other than the founder of Subscription Box Experts Academy, Liam Brennan. We had a live Q & A on your questions and concerns regarding his brand new revampe...
2021-07-0229 min
The Subscription Box ShowEpisode 164 - Focus Friday - The Specifics On Approaching VendorsSend us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription box industry. And thanks to a number of you and your recommendations in The Subscription Box Show Facebook group, this episode and many future episodes come from your ideas and topic suggestions for me to cover on these Focus Friday episodes. So big thanks to Tammy from Clovepink.ca for her suggestion for this one, The Specifics On Ap...
2021-06-2520 min
The Subscription Box ShowEpisode 162 - Focus Friday - Hidden Fees Within The Subscription IndustrySend us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription box industry. And in this episode, I want to help you discover and ultimately recognize some of the hidden fees within the subscription box industry you might now have thought of! Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesTop...
2021-06-1819 min
The Subscription Box ShowEpisode 160 - Focus Friday - Product Sourcing. Where and How?Send us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription box industry. And in this episode, I want to help you find your products! It is a question that is often asked from both beginner and experienced business owners, and one that can be a stick in the mud if you can’t find what you’re looking for. In this episode, we will talk about Product Sourcing. Where an...
2021-06-1116 min
The Subscription Box ShowEpisode 158 - Focus Friday - Are Entrepreneurs Built or Born?Send us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry. And in this episode, I want to talk to you about the age-old question of entrepreneurs...are they built or born? Can anyone be an entrepreneur, and what skill sets do you need to start, grow and scale?Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: ...
2021-06-0415 min
The Subscription Box ShowEpisode 156 - Focus Friday - Learning Subscription Box & Ecommerce Lingo!Send us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry. And in this episode, I want to talk to you about Subscription and Ecommerce lingo! Tired of not knowing what the heck we’re talking about, this episode is for you! Episode Sponsor:Harbor Marketing Agency & their brand new offer for subscription box entrepreneurs at https://harbormarketingagency.comTop 10 Faceb...
2021-05-2820 min
The Subscription Box ShowEpisode 154 - Focus Friday - Father’s Day, Canada day, Independence Day OH my! Ideas To Help The Summer Slow Down!Send us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry. And in this episode, I want to talk to you about some upcoming holidays and how you can take advantage of them to get some much needed momentum during the dog days of subscription summers!Episode sponsors: Cornell Content Marketing and their brand new offer for start-ups! https://www.cornellcontentmarketing.com/subcos/Canada Da...
2021-05-2113 min
The Subscription Box ShowEpisode 152 - Focus Friday - Tech Stack & What You Need To Know For Your Subscription Box!Send us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry. And in this episode, I want to talk to you about your tech stack. What is it, why do we need it and how do we decide what to use?Eric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesTop...
2021-05-1418 min
The Subscription Box ShowEpisode 146 - Focus Friday - Shipping Too Costly? What Can You Do?Send us a textToday is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry. What is that one thing people are asking more about than others. And in this episode, I am going to explore shipping, and what can you do today to help lower your costs! Top 10 Facebook Group Contributor of the day: Stephanie Strong and her Subscription Box, Cash and Clover! Visit https://cashandclover.comEric’s Recommended Affiliate Courses:Megan MacNeill’sIndustry Leading LinkedI...
2021-04-2316 min
The Subscription Box ShowEpisode 142 - Focus Friday - The Importance Of Testimonials To Grow Your Subscription Box BusinessSend us a textToday is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry. What is that one thing people are asking more about than others. And in this episode, I am going to talk about testimonials. Why, where, how many, and what is their ultimate purpose! I break down everything you need to know about how to utilize and optimize testimonials to help grow your subscription box business!Episode is sponsored by SUBTA! Join Subta today at https://subta.com...
2021-04-0917 min
The Subscription Box ShowEpisode 140 - Focus Friday - Is Your Offer Good Enough?Send us a textToday is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry. What is that one thing people are asking more about than others. And in this episode, I am going to talk about a subject that a lot of people won’t like to hear, but needs to be talked about if you’re wanting to grow and scale further. I’m talking about your offer, and is it good enough?Our Facebook Group winner! Erin Wright and her subsc...
2021-04-0218 min
The Subscription Box ShowEpisode 138 - Focus Friday - Are You Taking Advantage Of The Free Marketing Opportunities In Our Yearly Calendar?Send us a textThis is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry. What is that one thing people are asking more about than others. And in this episode I am going to talk about a super fun subject that I love talking about. Promos and holidays and how we can take advantage of these Free marketing opportunities offered to us each and every month! Episode Sponsors: Want to know if your marketing is criminal? Then make sure to contact Rai...
2021-03-2618 min
The Subscription Box ShowEpisode 136 - Focus Friday - Dealing With Nasty CustomersSend us a textToday is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry. What is that one thing people are asking more about than others. And in this episode I am going to navigate the not so cozy waters when it comes to dealing with difficult and some not so nice customers. We will learn how to deal with nasty customers!Episode sponsored by the Subscription Box Experts Academy program by Liam Brennan. Join me and the hundreds that have grow...
2021-03-1918 min
The Subscription Box ShowEpisode 134 - Focus Friday - What Should I Have On My "About Us" Page?Send us a textAlright, so on this episode I am going to continue covering and giving you advice on your website’s pages. On this episode, I’ll give you actionable tips to optimize your “about us” page!Episode sponsored by the Subscription Box Experts Academy program by Liam Brennan. Join me and the hundreds that have grown and scaled their business with this amazing on demand program. Limited spots available so hurry now and get two additional bonuses: Access to 6 weekly live calls with Liam, and access to his private mastermind! Click here now to get...
2021-03-1214 min
The Subscription Box ShowEpisode 132 - Focus Friday - Getting Back Up After Being Knocked Down!Send us a textToday’s episode can definitely apply to just about anything in life. So apply it to your personal or business life. We all get knocked down, we all go through rough patches, and today I’ll help you navigate those difficult times we must go through to get to that rainbow on the other side! I will help you get back up if you’re feeling like you just got knocked down with 3 actionable tips!Episode sponsored by the Subscription Box Experts Academy program by Liam Brennan. Join me and the hundreds...
2021-03-0518 min
The Subscription Box ShowEpisode 130 - Focus Friday - What Should I Have On My FAQ Page?Send us a textIn this episode, I get into all the reasons it is important to have a well structured FAQ page. I will also help you break down what exactly you should have in your frequently asked questions section on your website!Episode sponsored by Louis and Lea. The #1 subscription for moms and babies first year! Get your 1st box for FREE NOW by visiting https://louisandlea.com/pages/subscribe-and-saveCongratulations to the month of January's most engaged member of our private Facebook Group: Krysta Eichelberger and her subbox, My Christmas Sn...
2021-02-2613 min
The Subscription Box ShowEpisode 128 - Focus Friday - Why aren’t you getting any subscriptions, and what can you do about it?Send us a textOn today’s episode I will be short and sweet, but to the point. Why aren’t you getting any subscriptions, and what can you do about it? I’ll give you a few key things to either tweak or think about that should get you going in the right direction. Episode sponsored by Louis and Lea. The #1 subscription for moms and babies first year! Get your 1st box for FREE NOW by visiting https://louisandlea.com/pages/subscribe-and-saveCongratulations to the month of January's most engaged member of our privat...
2021-02-1915 min
The Subscription Box ShowEpisode 126 - Focus Friday - Don’t get caught in the weeds - Distractions, Time Sucks and What To Do About It.Send us a textToday’s episode will be short and sweet, but I think it needs to be talked about. I’m talking about distractions, getting caught in the weeds or the shiny object syndrome most entrepreneurs fall trap to, and more importantly what we can do about that.Episode sponsored by Louis and Lea. The #1 subscription for moms and babies first year! Get your 1st box for FREE NOW by visiting https://louisandlea.com/pages/subscribe-and-saveCongratulations to the month of January's most engaged member of our private Facebook Group: Krysta Eichel...
2021-02-1215 min
The Subscription Box ShowEpisode 124 - Focus Friday - How to come up with the perfect box in your niche Part 2: Curation and what goes in the box.Send us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry. I’m always poking around different groups and really listening and seeing what people are talking about. What is that one thing people are asking more about than others. And a lot of it seems to revolve around your box. Not exactly a shocker, as this is what we do. We’re subscription box entrepreneurs. But how do you crea...
2021-02-0519 min
The Subscription Box ShowEpisode 122 - Focus Friday - How to come up with the perfect box in your niche Part 1: Studying the competition.Send us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry. I’m always poking around different groups and really listening and seeing what people are talking about. What is that one thing people are asking more about than others. And a lot of it seems to revolve around your box. Not exactly a shocker, as this is what we do. We’re subscription box entrepreneurs. But how do you crea...
2021-01-2917 min
The Subscription Box ShowEpisode 120 - Focus Friday - 3 Quick Tips For Organic ReachSend us a textWelcome here everyone wherever you might be located, and thanks for listening! Today is our weekly solo show of the week where we focus on a specific topic that I am seeing around the subscription industry. I’m always poking around different groups and really listening and seeing what people are talking about. What is that one thing people are asking more about than others. And over the last few weeks, I’ve noticed both a lot of new box owners asking about growth hacks, but also cost efficient one. So on this episode...
2021-01-2214 min
The Subscription Box ShowEpisode 117 - Focus Friday - The argument for paid shipping is back...or is it?Send us a textOn this episode, we revisit the age old question… Free shipping vs Paid shipping. What was a foregone conclusion not that long ago is now being revisited by many. Rising costs of shipping and covid shipping issues/delays have changed the subscription landscape, and how many will go on doing business. This episode is sponsored by the brand new monthly must-have subscription at Louis and Lea! Whether you're gifting, waiting for baby to come, or already adjusting to new motherhood, we have boxes for you! And right now, you can become...
2021-01-1516 min
The Subscription Box ShowEpisode 114 - Focus Friday - Google Ads, A Review Of Episodes 112 and 113Send us a textWelcome here everyone wherever you might be listening from and Happy New Year 2021! Today is our weekly solo show of the week where we deep dive into a subject that is specific to the subscription box industry. And on this episode I want to recap some of the Google ads stuff we’ve covered this week. On Monday, Episode 112 we broke down Google ads with Cassie Padgett. A successful subscription box entrepreneur in her own right, who taught herself how to navigate the uncertainty that accompanies Google ads, and the seemingly behemo...
2021-01-0817 min
The Subscription Box ShowEpisode 113 - Andy Black - Google Ads From An Agency's PerspectiveSend us a textOn this episode, go over all things Google ads via the point of view and perspective of an absolute expert in the industry. This man has been studying and applying his Google ads craft for over 3 decades… yes, we are in 2021 so having started in 2009, that is technically true! On episode 112, we went over Google ads from the perspective of a self-taught subscription box entrepreneur, and on this episode we will go over Google ads from the viewpoint of an ad agency or Google ads expert if you will. We get into everything Goog...
2021-01-061h 08
The Subscription Box ShowEpisode 111 - Focus Friday - A Year In Review, And Preview for 2021!Send us a textWelcome here everyone! On this episode, we will review 2020, and I’ll discuss and share with you what to expect from the podcast in 2021. The Subscription Box Show will be taking a break, a couple of weeks to recharge if you will, before getting back to new and exciting episodes for you all on January 4th. But for now, this will be the last episode of 2020! From my family to yours, have a very Merry Christmas and a Happy New Year! Eric’s Recommended Affiliate Courses:Megan MacNeill’sIndustry Leading LinkedIn Co...
2020-12-1814 min
The Subscription Box ShowEpisode 110 - Subscription Story, A Year Chronicling An Entrepreneur's Journey. Part 2, After The Launch, with Kris LevySend us a textI am extremely excited to introduce to you, Part 2 of our mini-series with none other than Kris Levy! You might remember Kris from episode 4 with his original story on a failed subscription box, and the lessons he learned with it. Then I brought Kris back for episode 79, which was Part 1 of Subscription Story, A Year Chronicling An Entrepreneur's Journey, The 1st Few Months with Kris Levy. On Part 1, Kris was about to launch his brand new wine club subscription box, he had just come up with the concept, didn’t even have...
2020-12-1640 min
The Subscription Box ShowEpisode 108 - Focus Friday - 1st Year in the subscription industry is in the books!Send us a textAs we wind down 2020, we hit a milestone in our very own subscription box business. On Dec 10th, my subscription box Louis and Léa, which I co-founded with my wife Christine, had it’s one year anniversary! Yay to us! And as it is custom to do on a birthday, we did celebrate of course, but maybe moreso, we paused and reflected on some of the lessons that either really helped us along our first year, or really slowed us down. And believe me, there are no shortages of dumb things...
2020-12-1115 min
The Subscription Box ShowEpisode 106 - New Founders Series Part 6 - Cara Laine - SparkJoyBox - Need a Fresh Perspective?Send us a textIn this episode, Part 6 of the new founders series, I have the pleasure of introducing to you a new subscription box who just launched in August! I know, crazy how quickly you can gain some momentum right? On this episode you’ll learn how slow growth can be a good thing, how setbacks aren’t failures, but lessons to be learned, and how to always be a student of your niche, and industry, and love what you do. This new subscription entrepreneur took her passion and past experiences and turned it into a thr...
2020-12-0740 min
The Subscription Box ShowEpisode 105 - Focus Friday - Black Friday & Cyber Monday Are Done...Now What?Send us a textToday is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And in this episode, I want to talk about what exactly to do next. As entrepreneurs and busy business owners, we just finished a crazy sale weekend and most of us are still reeling from Black Friday and Cyber monday. Whether you crushed it over the weekend or you’re still angry from the wasted ad spend or simply disappointed from your lackluster results, it all begs the same quest...
2020-12-0414 min
The Subscription Box ShowEpisode 101 - Gary Redmond - BusterBox - Everything You Need To Know On Emails! Flows, Capture, Nurture and More!Send us a textIn this episode, I have one of the three co-founders of the fastest growing dog box in the UK. And I have him here today to talk specifically about emails. Everything emails, email flows, the do’s and don’ts and everything else you might not have thought of with the co-founder and email expert at BusterBox, Gary Redmond!Gary is the mastermind behind one of the trickiest and in my opinion most overwhelming part of the subscription business...the dreaded email flow… or flows. Guess how many email flo...
2020-11-2542 min
The Subscription Box ShowEpisode 099 - Focus Friday - 7 Life Lessons From A 38 Year OldSend us a textToday is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And in this episode, you’ll learn the life lessons I’ve accumulated in my short 38 years on this planet so far. The reason? Well, tomorrow I turn 39 years old, and I thought it appropriate to think back and share some of the things I’ve learned! So I hope this can help even one person, because we all go through stuff, and sometimes it helps to know we’r...
2020-11-2017 min
The Subscription Box ShowEpisode 096 - Focus Friday - 5 Easy Steps To Set Goals In Your BusinessSend us a textToday is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And in this episode, you’ll learn how my wife Christine, which is also the co-founder of all our companies and I, set goals in advance for both The Subscription Box Show podcast and all of its different arms, and Louis and Lea, our subscription box company. All this on this episode of The Subscription Box Show, 5 Easy Steps To Set Goals In 2021.Goal setting can be simp...
2020-11-1318 min
The Subscription Box ShowEpisode 093 - Focus Friday - Quick Resources To Help You Along The Dog Days Of Q4Send us a textToday is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And in this episode, you’ll learn what resources I think are very important for you going into this stretch of Q4, and where I would sacrifice some time and money to get ready for the final push of Black Friday and the Christmas Holiday season. On this Focus Friday, you'll discover TWO Quick Resources To Help You Along The Dog Days Of Q4! And stay with it ri...
2020-11-0618 min
The Subscription Box ShowEpisode 090 - Focus Friday - Halloween Spooktacular!!!Send us a textWelcome to The Subscription Box Show Halloween Spooktacular!What’s scarier than bad churn and high customer acquisition costs?( screaming woman)What’s scarier than Facebook ads that don’t convert and hiring help from the latest Google ads or SEO guru and it turns out they suck? (more screams)Well, this episode is what’s scarier. I have scoured the internet for the most haunted boxes, and the scariest monthly subscriptions that’ll make the Texas Chainsaw dude look like Anna from Frozen.All this and much mo...
2020-10-3012 min
The Subscription Box ShowEpisode 087 - Focus Friday - The Top 10 Don'ts Of The Subscription Box IndustrySend us a textToday is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And in this episode, you’ll learn everything that I’ve learned after interviewing over 85 of the most influential people and brightest minds in the subscription box industry! And on this Focus Friday, I will share with you the top 10 DONT’S of the subscription box industry!I have compiled a list of the top 10 do’s and don’ts of the subscription box industry that I originally...
2020-10-2318 min
The Subscription Box ShowEpisode 085 - Thomas Barrett - My Ireland Box - Lessons from Ireland's 1st Subscription Box!Send us a textIn this episode, I transport you to Ireland, the land of a thousand welcomes with a very special guest who’s a pioneer in the subscription box industry in Europe. Ireland’s first subscription box started back in 2013, co-founder and good Irish lad all the way from Dingle Ireland, Thomas Barrett!Based on themes such as the Irish Sheep, the Irish Cottage, an Irish Christmas and Thanksgiving, each My Ireland Box takes our subscribers on a journey through Ireland each month. Not to mention, they must have some incredible Saint Patrick’s Day t...
2020-10-1949 min
The Subscription Box ShowEpisode 84 - Focus Friday - The Top 10 Do's Of The Subscription Box Industry!Send us a textIn this episode, you’ll learn everything that I’ve learned after interviewing over 80 of the most influential people and brightest subscription minds in the industry! I will share with you the top 10 DO’s of the subscription box industry!I have compiled a list of the top 10 do’s and don’ts of the subscription box industry that I originally shared with Chris George, chairman at Subta on his live program a few weeks ago. But because of limited time, I only had time to share the top 5 of each. But...
2020-10-1620 min
The Subscription Box ShowEpisode 079 - Subscription Story, A Year Chronicling An Entrepreneur's Journey. Part 1, The 1st Few Months with Kris LevySend us a textI’m extremely excited to introduce to you a brand new mini-series! I have partnered up with Kris Levy (you might remember him from episode 4) and we are going to record his entire first year’s journey of launching his new subscription box company. We are going to chronicle everything from Kris’s original idea, to naming the box, to setting goals, to following him around for an entire year!And for those of you in The Subscription Box Show Facebook Group, you will gain special access to Kris’s journey. He will be...
2020-10-0537 min
The Subscription Box ShowEpisode 78 - Focus Friday - How To Prepare Your Subscription Box Company For Black Friday w/ Bili BalogunSend us a textIn this episode, you’ll learn everything you need to know about Black Friday; how to prepare, what works, planning it, and everything else with a very special guest host, Bili Balogun of Tribe Beauty Box, and her 11 Key Factors to Making Your Black Friday Sale A Success! I have brought on Bili to give to us in detail everything you’ll need to make this Black Friday a success for your business! She has generously shared with us her exact methodology behind Tribe Beauty Box’s Black Friday success.For th...
2020-10-0233 min
The Subscription Box ShowEpisode 75 - Focus Friday - What You Need To Know About Hiring a VASend us a textIf this is your first ever Focus Friday, this is the solo show of the week where we tackle different aspects of your subscription box business. Today I want to talk about hiring some help, possibly your first employee. Specifically, VA’s!Over the last few Focus Friday’s, we’ve been talking about overwhelm. On this episode we are going to give you one option that can help that, and that is going out and hiring help. The exciting possibility of hiring your first employee. Whether virtual or in person. ...
2020-09-2518 min
The Subscription Box ShowEpisode 072 - Focus Friday - 8 Mistakes You're Making That's Causing You Overwhelm, Part 2, Mistakes 5 to 8Send us a textIn this special guest host episode, I’ve invited someone to take on the always disruptive foe to every entrepreneur… overwhelm, with none other than overwhelm expert, Dr Yishai Barkordari, Psychologist and host of the brand new podcast, The Business Couch, and in this episode, Part 2 we tackle the last 4 mistakes from the 8 Mistakes You’re Making That’s Causing You Overwhelm.Mistake 5: You just try to get things out the door rather than focus on Skill Development.Mistake 6: You resist hiring (carefully) and training your team to take on more.
2020-09-1832 min
The Subscription Box ShowEpisode 071 - Derin Oyekan - Reel Paper, Building A Business With PurposeSend us a textIn this episode I get into some “real” everyday problems. Something every single one of us uses every day… Any guesses? I get into some real talk with CMO and Co-Founder of Reel Paper, Derin Oyekan! Reel Paper is an eco-friendly, 100% Bamboo toilet paper subscription service. Deemed an essential business, Derin and the folks at Reel Paper are always busy, But probably more than usual after the record breaking toilet paper industry spike at the start of covid.Reel Paper co-founder and CMO, Derin Oyekan, grew up in Lagos, Nigeria. Hi...
2020-09-1655 min
The Subscription Box ShowEpisode 069 - Focus Friday - Dr. Yishai, 8 Mistakes You're Making That's Causing You Overwhelm, Part 1, Mistakes 1 to 4Send us a textIn this special guest host episode, I’ve invited someone to take on the always disruptive foe to every entrepreneur… overwhelm, with none other than overwhelm expert, Dr Yishai Barkhordari, Psychologist and host of the brand new podcast, The Business Couch, and in this episode, Part 1 we tackle the first 4 mistakes from the 8 Mistakes You’re Making That’s Causing You Overwhelm.Mistake 1: You Don’t PrioritizeMistake 2: Too Many Roads to Follow, Apple to Pick, etcMistake 3: Resisting Offloading/DroppingMistake 4: You Don't Schedule (or tinker with your...
2020-09-1128 min
The Subscription Box ShowEpisode 068 - Josh Model - Upsellit, How to Convert Visitors Into CustomersSend us a textIn this episode we go deep into the very unique and niche world of CRO agencies and why it is so important to utilize the data offered today by these agencies, and how we can better convert customers, with the Director of Business Development at Upsellit, Josh Model!In 2005, UpSellit CEO Chris Wampler developed one of the first live chat simulation engines. Over the last 14 years, UpSellit has developed a powerful suite of e-commerce conversion optimization solutions. Today, 15 years later, Upsellit is still v...
2020-09-0947 min
The Subscription Box ShowEpisode 067- New Founders Series Part 1 - Christie Kerner, My Little Mascara ClubSend us a textWelcome to the New Founders Series! Where I interview some of the fastest growing new subscription box companies across the globe. I want to highlight some new and exciting companies that although new, are growing fast and will share all the ways they ultimately got their subscription boxes off the ground while it is still very fresh in their mind. I also want to explore their pain points and what are currently the biggest obstacles they’re encountering in today’s subscription landscape. This is a great way to learn from entrepre...
2020-09-071h 02
The Subscription Box ShowEpisode 064 - 4 Part Website Platform Series, Part 4, Cratejoy CEO, Amir ElaguizySend us a textI'm so excited and extremely proud to present this 4Part series on subscription website platforms. You’re going to hear from some of the top companies available today for subscription box entrepreneurs looking at options for website subscription platforms. In this series, I have had the privilege to interview and present to you: - Part 1 Bold Subscriptions Co-Founder, Jay Myers- Part 2 ReCharge COO, Chathri Ali- Part 3 Subbly Owner and Founder, Stefan Pretty- Part 4 Cratejoy CEO, Amir ElaguizyIn this episo...
2020-08-3137 min
The Subscription Box ShowEpisode 063 - Focus Friday - How To Do A Pre-Launch!Send us a textOn this episode, you will learn what it takes to solidify your Pre-Launch! I will let you know the 9 pieces of the Pre-Launch puzzle! 1. Awareness2. Audience3. Creating an email list4. Sharing your email list5. Exciting your email list6. Feedback7. Pre-sale8. Growing your email list9. Facebook PixelEpisode link to share:https://www.buzzsprout.com/927664/5130871Episode sponsored in part by Louis and Léa. Pregnant? Know someone who is? Not sure what to get them? Then you have to ge...
2020-08-2817 min
The Subscription Box ShowEpisode 062 - Suyog Mody - Driftaway Coffee, How to build a top ranked subscription company in a crowded nicheSend us a textWho loves coffee? I’m raising my hand way up! What if you could subscribe to coffee as a subscription? Of course there are plenty of coffee subscriptions out there, but in this episode, I talk about everything coffee and coffee subscription boxes with co-founder and CEO of Driftaway Coffee, Suyog Mody!Suyog will show us how you can grow and thrive even if your subscription niche is competitive, and how you can do it while being carbon neutral and staying sustainably responsible! And what makes this interview especi...
2020-08-2653 min
The Subscription Box ShowEpisode 060 - Focus Friday - 17 Email Mistakes You’ll Never Make Again, with Guest Host, Nancy Harhut,Send us a textIn this episode, you’ll learn the 17 Email Mistakes You’ll Never Make Again, with a very special guest host, Nancy Harhut of HBT Marketing. Nancy will go through and present to you all 17 Email Mistakes to avoid. Regardless of your industry, but especially for us in the Subscription Industry, these clinically, tested and proven methods are going to change the way you email.SO buckle up and get ready to take some notes. To follow more closely, make sure to email Nancy for your FREE checkl...
2020-08-2142 min
The Subscription Box ShowEpisode 059 - Chelsea Brennan - Little Life Box, Can You Still Grow Organically?Send us a textIn this episode, I have a super fun and informative conversation on everything subscription boxes with a fellow Canadian out of Montreal Quebec, co-founder of Little Life Box, Chelsea Brennan.Little Life Box started in the early days of subscription boxes, in 2013 by a mother and daughter team!Chelsea and her mom Suzanne started the health-based box not just to offer snacks or cosmetics, but to share ANY kind of product which could provide a healthier choice alternative to things we all consume every...
2020-08-1943 min
The Subscription Box ShowEpisode 058 - 4 Part Website Platform Series - Part 2, COO at ReCharge, Chathri AliSend us a textI'm so excited and extremely proud to present this 4 Part Series on Website Platforms. You’re going to hear from some of the top companies available today for subscription box entrepreneurs looking at options for website subscription and ecommerce platforms. In this series, we aim to highlight what each one of these amazing companies brings to the table, and why all four have found success and loyalty from their customers.But the goal is to ultimately help YOU the listener, the subscription box entrepreneur make...
2020-08-1744 min
The Subscription Box ShowEpisode 057 - Focus Friday - Distractions. What’s really keeping you from scaling or starting your business?Send us a textIn this episode, we break down distractions, and what is keeping your business from scaling or even starting!But first, Liam's course is closing today, August 14th, so if you've been thinking about joining, NOW is the time. Because when the course opens up again, the price will go up to full price. It's currently in the beta phase, so it is half price until the end of today, August 14th! Click here for more! https://ericmusick.krtra.com/t/jIw4to2rXSoQHere is...
2020-08-1419 min
The Subscription Box ShowEpisode 054 - Focus Friday - Finding Your Ideal Customer AvatarSend us a textIn this episode, you’ll learn how to find your ideal customer avatar! How to create one, why is it important to have one, why only one, and other key factors when it comes to your ICA, or Ideal Customer Avatar.You'll learn the 21 bullet points to think about, and the 8 steps to keep you on the right track when creating your ICA essay!If you'd like those emailed to you, simply send your request to eric@thesubscriptionboxshow.com The Subscription Box Experts Acad...
2020-08-0717 min
The Subscription Box ShowEpisode 051 - Focus Friday - How to Optimize Influencers for YOUR Subscription Box BusinessSend us a textIn this episode, we dive into the world of Influencers! How to Optimize Influencers for YOUR Subscription Box Business!!! In this episode I break down the different aspects of the influencer market, what is it, what types of influencers are there, how to reach out to them, how to best utilize them, how to make the most out of them, how to follow up with them, what are the 6 different types of influencers, and finally, do they even work?Episode link: https://thesubscriptionboxshow.com/podcast-1...
2020-07-3125 min
The Subscription Box ShowEpisode 048 - Focus Friday - Bottom Of Funnel MarketingSend us a textIn this episode, we dive into Bottom of Funnel Marketing, what is it, and how can you best utilize this key step in your marketing campaign or strategy. Last Focus Friday, Episode 45, we went over what your Middle of Funnel was, and you can catch up on that here: https://www.thesubscriptionboxshow.com/podcast-1/ssu72liuf2wf41yeye50c4lswjqo7jAnd two Focus Friday's ago, Episode 42, we covered your Top of Funnel. You can catch up to that here: https://www.thesubscriptionboxshow.com/po...
2020-07-2415 min
The Subscription Box ShowEpisode 045 - Focus Friday - Middle of Funnel MarketingSend us a textIn this episode, we dive into Middle of Funnel Marketing, what is it, and how can you best utilize this key step in your marketing campaign or strategy. Last Focus Friday, Episode 42, we went over what your Top of Funnel was, and you can catch up on that here: https://www.thesubscriptionboxshow.com/podcast-1/mwvyth6i9wkt4cvlaz3uiejlufyligFree Ideal customer avatar download, email me at: eric@thesubscriptionboxshow.comThis episode is sponsored by SUBTA, the Subscription Trade Association. Make sure...
2020-07-1715 min
The Subscription Box ShowEpisode 042 - Focus Friday - Top Of Funnel MarketingSend us a textEver wonder what the heck is Top Of Funnel, Middle Of Funnel, and Bottom Of Funnel? Well, it's a big part of YOUR business, and in this episode, we dive into Top of Funnel Marketing, what is it, and how can you best utilize this key step in your marketing campaign or strategy.We will be covering all three stages in the next three consecutive Focus Friday's. Ep#42 is Top Of Funnel, Ep#45 will be dedicated to Middle Of Funnel, and finally, Ep#48 will be for your Bottom Of Funnel M...
2020-07-1014 min
The Subscription Box ShowEpisode 039 - Focus Friday - 10 Tips To Optimize Your Website's PhotographySend us a textToday is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And in this episode, we dive into the 10 Key Points to Photograph Your Products and Website. I am not a professional photographer, but I did bring one on for today’s show. I have the privilege of being married to one. My wonderful wife Christine is both an amazing graphic designer of 15+ years and a professional photographer. So i’ve brought her on this episode to help e...
2020-07-0317 min
The Subscription Box ShowEpisode 038 - Lucas Walker - Gorgias, How To Improve Customer SupportSend us a textHappy Canada Day to everyone up in the Great White North. In this episode, I have the privilege of talking with a fellow Canadian out of Toronto, Ontario, Lucas Walker.Lucas is a Partner Manager and Content Manager at Gorgias. He co-founded Venngage, an infographic maker, and Treats Happen, an e-commerce first natural dog treat company. And in our conversation, we discuss tech stack, customer service and lessons learnt from a serial entrepreneur. Today, 3500 Ecommerce stores including MVMT, Timbuk2 and Steve Madden use Gorgias t...
2020-07-0139 min
The Subscription Box ShowEpisode 035 - John Haji - Gentleman's Box - Part 1 - How To Turn Your Idea Into Your Dream BusinessSend us a textOn today’s episode, I have the honor and privilege of talking with one the the most influential people I know in the subscription box industry. President and Co-Founder of Gentleman’s Box, John Haji.Established in 2014, Gentleman's Box is a subscription service catered to men that delivers fashion and lifestyle essentials on a monthly and/or quarterly basis. They launched in 2014 and since have grown a community well over 50k people strong and are continuing to help men look good, feel good, and be good. G...
2020-06-2456 min
The Subscription Box ShowEpisode 033 - Focus Friday - How To Price Your Subscription BoxSend us a textToday is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And in this episode, I answer a question from one of our listeners. I’ll get into how you can properly price your products and services; your subscription box. How you can get better margins from your suppliers and how to name your box business.Episode link: https://www.buzzsprout.com/927664/4191221This episode is sponsored by Harbor Marketing Age...
2020-06-1912 min
The Subscription Box ShowEpisode 029 - Anthony Coombs - Splendies - Lessons Learnt From One Of The First Subscription Box CompaniesSend us a textOn this episode, I have the pleasure of talking with Anthony Coombs of Splendies. Splendies is a subscription box company that surprise you with three pairs of quality undies delivered to your door every month!Splendies has been ranked in the top 10 for women’s subscription boxes for underwear in both Urban Tastebud and My Subscription Addiction. They've also been featured in The Curvy Fashionista, NBC News and WellandGood.com, amongst others.Anthony started Splendies in 2013, with it originally being called Volupties. Fast forward 7 years, and now Anthony is a well known en...
2020-06-1041 min
The Subscription Box ShowEpisode 027 - Focus Friday - Conversion Rate Optimization - Part 1Send us a textToday is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And this is our first ever two part Focus Friday. And the subject is CRO, also known as Conversion Rate Optimization. In this episode, Part 1, we’ll get into the more obvious tips and tricks for optimizing your website, and on next week’s Focus Friday, Part 2 of Conversion Rate Optimization, it’ll be on the less obvious things you might not have thought of for your site optimiza...
2020-06-0511 min
The Subscription Box ShowEpisode 025 - Dustin McAdams - PupJoy - Starting A Subscription Box In A Very Crowded NicheSend us a textAny dog lovers out there??? On this episode I chat with Dustin McAdams, Co-owner and founder of PupJoy! PupJoy is a subscription box for dogs that is uniquely customizable.What started out as just an idea amongst 2 friends in Chicago back in 2015, has now become one of the biggest subscription boxes for dogs. Anywhere. Period.PupJoy has been featured in every known dog publication and also been ranked as a top 10 dog box in many highly respected online rating sources, such as Urban Tastebud, My s...
2020-06-0148 min
The Subscription Box ShowEpisode 024 - Focus Friday - The Power Of Networking In Your Specific IndustrySend us a textToday is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. But in this episode, the topic can apply to any aspect of life. Business or otherwise. You will learn The Power Of Networking, and how to network and build relationships the right way. I’ll share with you all my best lessons that I've learned in my 38 years. As well the best resources I’ve used to help me along my journey. And the peop...
2020-05-2920 min
The Subscription Box ShowEpisode 023 - Brent Freeman - Stealth Venture Labs - Why You Should Hire Help For Your Paid AdsSend us a textOn this episode, we talk with Brent Freeman, founder, president and CEO at Stealth Venture Labs.Stealth Venture Labs is a Marketing Growth Firm who specialize in the subscription and ecommerce industries. The impressive team of marketing veterans at the firm has accumulated over $2 billion in online sales over their careers. Since its inception, Stealth Venture labs has also generated over $250 million in recurring revenue. To date, they’ve helped start and or grow over 50 subscription box companies!Brent Freeman has contributed to Entrepreneur Magazine, spoken at...
2020-05-2749 min
The Subscription Box ShowEpisode 021 - Focus Friday - Unlocking Facebook Ads With A Facebook Ads ExpertSend us a textWelcome to The Subscription Box Show, I’m your host Eric Musick, and today is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And on this episode, we unlock the secret behind FB ads with our very first GUEST Host, Steve Krakower of Harbor Marketing Agency. Or you might know him as that steve guy from episode 1. On this episode, Steve breaks down Facebook ads in two parts:1. For beginners, or people just starting out.2...
2020-05-2229 min
The Subscription Box ShowEpisode 019 - David Chesterfield - The Original Craft Beer Club - How to Stay Relevant for 3 Decades In The Subscription BusinessSend us a textToday’s guest is David Chesterfield, owner and founder of The Original Craft Beer Club. The largest craft beer subscription box in the USA. David cut his teeth in the subscription game back in the early 90’s when he started his wine of the month club, “Gold Medal Wine Club”. Talk about longevity, David still runs this company! In 2010, Craft Beers were on a tremendous rise, and David saw an opportunity to marry his knowledge of the craft beer industry, with his then 20 yrs of experience bringing amazing wines to p...
2020-05-1845 min
The Subscription Box ShowEpisode 018 - Focus Friday - How You Reach Out To SuppliersSend us a textTired of not getting responses from suppliers, or not sure where to start when it comes to contacting your ideal vendor?On this episode, you will learn how to reach out to suppliers. I’ll share with you some of the hard lessons I learned along the way. And what I used that finally worked. Today my subscription box company and I work with over 20 different suppliers, and we continue to reach out and grow! You can also find some FREE email templates that I've actually used to attract...
2020-05-1517 min
The Subscription Box ShowEpisode 017 - Ryan Hogan - Hunt A Killer - How Ryan Got To 2M Boxes ShippedSend us a textRaise your hand if you love the murder mystery genre!On this episode, I talk with Ryan Hogan, co-owner and founder of Hunt A Killer. Ryan has built a multi-million dollar company from what was a live event, to now a subscription box company that ship out over 27 000 boxes a month! Hunt a killer is now one of the biggest and most recognized names in the murder mystery niche. They’ve been recognized and featured in The Washington post, Entertainment Weekly, Buzzfeed, Fast Company, I hear...
2020-05-1344 min
The Subscription Box ShowEpisode 015 - Focus Friday - 3 Steps to Research Your IdeaSend us a textWelcome to TSBS! On this Focus Friday, you will learn the 3 STEPS TO RESEARCH your idea! On the last Focus Friday, you learned 3 Steps To Find Your Idea, and on this episode, you will learn how to research that idea. Is your idea viable? Is it worth pursuing? Resources to help you. My goal is to get you on the right track, remove those training wheels to get you riding on your own...don't worry, you're never actually alone ;-) So listen in on great ways to get the three steps implemented f...
2020-05-0821 min
The Subscription Box ShowEpisode 013 - Kevin Tighe - Beachly - Why You Need To Know Your NumbersSend us a textToday's guest is Kevin Tighe, co-founder and CEO at Beachly. Beachly is a subscription box company that connects people with the lifestyles that they love. Beachly delivers beach inspired apparel, accessories and lifestyle products from the industry's top brands and hottest newcomers directly to their members' doorsteps every season.Before starting Beachly (formerly Coastal Co.) Kevin had founded WeBRAND, the Cross Coast Group , a popular college oriented blog, and served as CMO to a financial tech start-up. Kevin grew up in Washington DC and moved to Los Angeles i...
2020-05-0444 min
The Subscription Box ShowEpisode 012 - Focus Friday - 3 Steps to Find Your IdeaSend us a textHey, welcome to The Subscription Box Show, I’m your host Eric Musick, and today is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And on this episode, I’ll show you 3 Steps to Find Your Idea!There is no better time to work on your business, and to implement new ideas into your life. Don't have any idea what to do? Where to start? If you've been waiting for your chance at doing something different, or ne...
2020-05-0119 min
The Subscription Box ShowEpisode 011 - Dorothy Illson - Needles Eye Media - Tips and Tricks From A Paid Ads ExpertSend us a textToday’s guest is Dorothy Illson, founder of Needles Eye Media. Needle’s Eye Media is a full-service digital marketing agency. Before starting her own company, Dorothy helped a subscription box start up grow to $6 million dollars. Dorothy is best known as the premier media buying partner for 7 figure personal brands and other digital product businesses who are looking to scale their customer acquisition with PAID traffic.In this episode we discuss how Dorothy leverages a scientific approach to help her clients grow, and lessons she le...
2020-04-2946 min
The Subscription Box ShowEpisode 010 - Kevin Wohlman - Southern Scholar - Dealing With Fakes, Overseas Suppliers, and Content StealingSend us a textToday’s guest is Kevin Wohlman, founder and owner at Southern Scholar. Southern Scholar is a premium dress sock subscription. In 2014 Southern Scholar set out to re-engineer the dress sock with a focus on quality, fit, and comfort. Kevin and I will talk about the hardships of true start ups with no capital backing. The hard lessons he learned, and what drove him to become the eventual winner of many subscription box awards.In 2019, 5 short years after launching his subscription box company, Sout...
2020-04-2749 min
The Subscription Box ShowEpisode 009 - Focus Friday - Staying Productivity During COVID-19 or If You Work From HomeSend us a textHey, welcome to The Subscription Box Show, I’m your host Eric Musick, and today is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And today, we will discuss simple ways you can come out of the Covid-19 and self-isolation more productive!I'll show you how to find extra time in your day, and give you 8 steps to help you get organized and feeling good about your day! Easy to do, easy not to do!
2020-04-2416 min
The Subscription Box ShowEpisode 008 - Cindy Nichols - The Wordy Traveler - Your Options And The Different Types Of Subscription BoxesSend us a textEp8 - Cindy Nichols - The Wordy TravelerToday's guest is Cindy Nichols, owner and founder of The Wordy Traveler.Cindy founded The Wordy Traveler with the idea of bringing to market a luxury literary travel subscription box that helps fund education efforts for women and girls in developing nations. Within one month of the launch it was featured in InStyle Magazine as one of the top subscription boxes that give to charities. She has a background of having started multiple successful business ventures as w...
2020-04-2246 min
The Subscription Box ShowEpisode 007 - Ryan McKenzie - Tru Earth - Learning How-To-Grow From A Serial Subscription Box EntrepreneurSend us a textEp7 Ryan McKenzie - Tru EarthToday’s guest is Ryan McKenzie from Tru Earth. Tru Earth is an eco-friendly Laundry detergent solution that offers great subscription options. Ryan lives in beautiful British Columbia Canada with his wife and three kids. Ryan is obsessed with building direct to consumer brands with a purpose! The proof is in the subscription box pudding. Ryan has started or helped grow 7 different subscription box companies. He’s scaled many of them to multi-million dollar businesses. His latest, Tru Earth is only 1...
2020-04-2053 min
The Subscription Box ShowEpisode 006 - Focus Friday - How To Choose The Right Box For Your Subscription BusinessSend us a textEpisode 006 - Focus Friday - BoxesToday is our Weekly Friday segment called Focus Friday, where we deep dive into a subject that is specific to the subscription box industry. And today, we deep dive into the world of BOXES! When it comes to our industry, most people start with an idea, then maybe a logo and name, website, and so on and so forth. But how many of you really take the time to think of what kind of box you’ll use? So, today I will...
2020-04-1723 min
The Subscription Box ShowEpisode 005 - Lindsey McCoy - Plaine Products - Standing Out In The Eco-Friendly SpaceSend us a textThe Subscription Box Show, Ep.5 - Lindsey McCoy, Owner - Plaine ProductsToday's guest is Lindsey McCoy, owner of Plaine Products. Plaine Products was founded by two sisters, Lindsey and Alison Delaplaine, Plaine Products began with a dream to have less plastic waste in the world. Lindsey spent 10 years living and working in the Bahamas. There she saw first hand the consequences of our disposable lifestyle with plastic on the beach, in the ocean, and along the roads. Today, Lindsey and Plaine Products are working to curb...
2020-04-1530 min
The Subscription Box ShowEpisode 003 - Focus Friday - About Me, My StorySend us a textThe Subscription Box Show, Ep.3 - Focus FridayToday's the first ever weekly segment called Focus Friday. Every week we will deep dive into a subject that is specific to the subscription box industry. But for today's episode, the first ever Focus Friday, I simply want to give you my story. Who am I, where I came from, where I grew up, and why I decided to start the show. Hopefully after this episode, you’ll get to know me a little bit better as...
2020-04-1022 min
The Subscription Box ShowEpisode 002 - Saloni Doshi, EcoEnclose - Insights From A Box Company OwnerSend us a textThe Subscription Box Show, Ep.2 - Saloni Doshi, Owner and CEO at EcoEnclose.EcoEnclose is a premiere eco-friendly option for anyone looking for green, sustainable packaging options. And on today's episode, we talk boxes!Saloni purchased EcoEnclose back in 2015 backed with a passion for both business and the environment. Saloni is the eco force and mind behind much of the many resources you can find and read at EcoEnclose.com. In our conversation, you get a real sense of the knowledge and pa...
2020-04-0632 min
The Subscription Box ShowEpisode 001 - Steve Krakower, Harbor Marketing Agency - The In's and Out's of The Subscription Box IndustrySend us a textThe Subscription Box Show, Ep.1 - Steve Krakower, Harbor Marketing AgencyToday’s guest is Steve Krakower. Steve is the Owner and Founder of Harbor Marketing Agency out of Baltimore, Maryland USA. Harbor Marketing Agency is a team of marketers that are passionate about helping people laser-focused on making a positive impact and operate based on a set of core values that drive everything that they do. Steve first started in the subscription box industry shortly after graduating from Loyola University with a marketing degree. He quickly found himself at Hu...
2020-04-0645 min