Shows
On the Record...OnlineLos Angeles PR Firm Leader Howard Bragman Passes at 66
Howard Bragman, the legendary Los Angeles public relations agency leader, passed away from leukemia on February 11, 2023, at the age of 66.
Bragman was known for his pioneering work in the field of public relations consulting, helping to shape the image of numerous celebrities, politicians, and organizations over his long and distinguished career. In his honor, we are bumping this interview with him from our archives to the top of our show feed.
Born in Flint, Michigan on February 24, 1956, Bragman moved to Los Angeles in the early 1970s and quickly made a name for himself in the...2023-02-1408 minEric SchwartzmanLos Angeles PR Firm Leader Howard Bragman Passes at 66
Howard Bragman, the legendary Los Angeles public relations agency leader, passed away from leukemia on February 11, 2023, at the age of 66.
Bragman was known for his pioneering work in the field of public relations consulting, helping to shape the image of numerous celebrities, politicians, and organizations over his long and distinguished career. In his honor, we are bumping this interview with him from our archives to the top of our show feed.
Born in Flint, Michigan on February 24, 1956, Bragman moved to Los Angeles in the early 1970s and quickly made a name for himself in the...2023-02-1408 min
Eric SchwartzmanTop Google Ads Agency CEO on the Impact of AI on PPCKasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes, from publicly traded brands to startups.
Throughout his career, Kasim has demonstrated a unique ability to understand the ever-evolving search marketing landscape and leverage his insights into the Google ecosystem to drive high-impact paid media marketing initiatives that achieve high multiple returns on ad...2023-02-0438 min
Earned Media PodcastOwned Media Marketing at Scale | Earned Media PodcastKasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes, from publicly traded brands to startups.
Throughout his career, Kasim has demonstrated a unique ability to understand the ever-evolving search marketing landscape and leverage his insights into the Google ecosystem to drive high-impact paid media marketing initiatives that achieve high multiple returns on ad...2023-02-0438 min
Earned Media PodcastTop Google Ads Agency CEO on the Impact of AI on PPC
Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes, from publicly traded brands to startups.
Throughout his career, Kasim has demonstrated a unique ability to understand the ever-evolving search marketing landscape and leverage his insights into the Google ecosystem to drive high-impact paid media marketing initiatives that achieve high multiple returns on ad...2023-02-0438 minEric SchwartzmanWinery Marketing Case Study
Think again if you think wine marketing agencies are all about social media marketing. While winery marketing for ecommerce may involve Facebook, Twitter, YouTube, and Pinterest, it’s content marketing, search engine optimization, and backlinks that attract new customers and drive online conversions.
Contrary to popular belief, PPC and influencer marketing are more effective than social media.
Let’s face it: someone searching for wine is much more likely to be a buyer than someone perusing their social media newsfeed. When it comes to digital marketing for fine wineries, organic social media marketing is much less...2022-12-2734 minEarned Media PodcastOwned Media Marketing at Scale | Earned Media Podcast
Think again if you think wine marketing agencies are all about social media marketing. While winery marketing for ecommerce may involve Facebook, Twitter, YouTube, and Pinterest, it’s content marketing, search engine optimization, and backlinks that attract new customers and drive online conversions.
Contrary to popular belief, PPC and influencer marketing are more effective than social media.
Let’s face it: someone searching for wine is much more likely to be a buyer than someone perusing their social media newsfeed. When it comes to digital marketing for fine wineries, organic social media marketing is much less...2022-12-2734 minEarned Media PodcastWinery Marketing Case Study
Think again if you think wine marketing agencies are all about social media marketing. While winery marketing for ecommerce may involve Facebook, Twitter, YouTube, and Pinterest, it’s content marketing, search engine optimization, and backlinks that attract new customers and drive online conversions.
Contrary to popular belief, PPC and influencer marketing are more effective than social media.
Let’s face it: someone searching for wine is much more likely to be a buyer than someone perusing their social media newsfeed. When it comes to digital marketing for fine wineries, organic social media marketing is much less...2022-12-2734 minEric SchwartzmanSecrets of Successful Digital Marketing [Keynote Speech]This is an audio podcast recording of a digital marketing keynote Eric Schwartzman of Schwartzman & Associates delivered at the National Coffee Growers Association.
Owned media marketing is about leading a horse to water and making them drink.
In the analog days, marketers led the horse to water, and sales made them drink. But online – where buyers self-educate and make purchasing decisions without talking to salespeople – marketers have to be able to create an online experience that converts attention into transactions without the help of sales.
The idea is to leverage original content to attract buyers searching for solutions to problems your...2022-06-031h 05Earned Media PodcastSecrets of Successful Digital Marketing [Keynote Speech]
This is an audio podcast recording of a digital marketing keynote Eric Schwartzman of Schwartzman & Associates delivered at the National Coffee Growers Association.
Owned media marketing is about leading a horse to water and making them drink.
In the analog days, marketers led the horse to water, and sales made them drink. But online – where buyers self-educate and make purchasing decisions without talking to salespeople – marketers have to be able to create an online experience that converts attention into transactions without the help of sales.
The idea is to leverage original content to attr...2022-06-021h 05Eric SchwartzmanEcommerce Marketing Agencies Pivot as Google Ends Cookie Support with Eric BestIn this podcast which will be of interest to Ecommerce marketing agencies, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who's worked at Amazon and Liberty Interactive.
He was CSO at CommerceHub through its IPO, CEO and founder at Mercent, and cofounder at Impresys, Emercis, and MindCorps.
In this interview, he talks to us about why some website marketing companies outperform, how he approaches ecommerce marketing and how Google’s plans to eliminate cookies will change website marketing strategy.
How small business is adapting to direct to consumer ecommerce marketing
What small business marketers are doing right, an...2021-12-0731 min
B2B Lead Gen PodcastEcommerce Marketing Agencies Pivot as Google Ends Cookie Support with Eric Best
In this podcast which will be of interest to Ecommerce marketing agencies, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who's worked at Amazon and Liberty Interactive.
He was CSO at CommerceHub through its IPO, CEO and founder at Mercent, and cofounder at Impresys, Emercis, and MindCorps.
In this interview, he talks to us about why some website marketing companies outperform, how he approaches ecommerce marketing and how Google’s plans to eliminate cookies will change website marketing strategy.
How small business is adapting to direct to consumer ecommerce marketing
What sm...2021-12-0731 minEric SchwartzmanMyth Busting Conversion Rate Optimization with Tim AshIn this episode conversion rate optimization Tim Ash, CEO at TimAsh.com.
In this interview with Eric Schwartzman, our conversion rate optimization expert guest talks about the relationship of psychology and content marketing.
Tim Ash has delivered digital marketing keynote presentations events all over the world for Google, Facebook, Pubcon and others. He’s the author of Unleash Your Primal Brain: Demystifying How We Think and Why We Act and a B2B lead qualification expert.
His first book was Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. We spoke recently to SEO consultant Brian Dean of...2021-03-1649 minEric SchwartzmanDefending our Climate in the War Against Science with Joe RommOur guest for this episode is Joseph Romm, an American author, blogger, and Ph.D. in Physics from MIT who advocates reducing greenhouse gas emissions to limit global warming and increasing energy security and efficiency through green technologies through climate communications.
https://youtu.be/tKlRy7kJCOs
He is a Fellow of the American Association for the Advancement of Science, the founding Editor-in-Chief of progressive news aggregator Front Page Live and Chief Science Advisor for the Emmy-award-winning documentary series Years of Living Dangerously. He’s been called the web’s most influential climate change blogger.
For five years, Romm was at the...2021-03-091h 01Eric SchwartzmanDigital Marketing Agency Strategy Deep Dive with Eric SuiIn this post, I’ll tell you how to evaluate digital marketing strategy in this time of uncertainty.
Eric Siu is a digital marketing agency owner and strategist who runs a modest, multi-million dollar empire that includes a SaaS company called ClickFlow (an SEO Experimentation Tool), a SaaS digital marketing agency, and a portfolio of mega profitable, digital marketing-oriented online media properties that collectively draw millions of unique monthly visitors.
That’s right. Millions of uniques every month.
Eric Siu is a living, walking case study if you want to know how to start a digital marketing agency or a SaaS...2020-04-2339 minB2B Lead Gen PodcastDigital Marketing Agency Strategy Deep Dive with Eric Sui
In this post, I’ll tell you how to evaluate digital marketing strategy in this time of uncertainty.
Eric Siu is a digital marketing agency owner and strategist who runs a modest, multi-million dollar empire that includes a SaaS company called ClickFlow (an SEO Experimentation Tool), a SaaS digital marketing agency, and a portfolio of mega profitable, digital marketing-oriented online media properties that collectively draw millions of unique monthly visitors.
That’s right. Millions of uniques every month.
Eric Siu is a living, walking case study if you want to know how to star...2020-04-2339 minEric SchwartzmanHugh Forrest Unlocks Secrets of SXSW Keynote Selection CriteriaIf you want get booked to keynote SXSW, now's the time to start planning. And what better way to start then by listening to this exclusive deep dive interview with Hugh Forrest, Chief Programming Office at SXSW, about how he goes about making that decision?
Welcome to my first episode of the new B2B Lead Gen podcast, hosted by yours truly, Eric Schwartzman. Many of you may know from On the Record...Online, an award-winning podcast I produced from 2005 to 2015.
Highlights include what it takes to be invited to keynote SXSW; how tech companies have leveraged the popularity of...2020-03-3128 minB2B Lead Gen PodcastHugh Forrest Unlocks Secrets of SXSW Keynote Selection Criteria
If you want get booked to keynote SXSW 2021, now's the time to start planning. And what better way to start then by listening to this exclusive deep dive interview with Hugh Forrest, Chief Programming Office at SXSW, about how he goes about making that decision?
Welcome to my first episode of the new B2B Lead Gen podcast, hosted by yours truly, Eric Schwartzman. Many of you may know from On the Record…Online, an award-winning podcast I produced from 2005 to 2015.
Highlights include what it takes to be invited to keynote SXSW; how tech companies ha...2020-03-3128 min
On the Record...OnlineInside The SAP Global Brand Advocacy Program
In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr's Get Satisfaction acquisition, Meerkat and Periscope.
Fair use is an essential tool for journalists, enabling them to draw upon copyrighted material in the name of the public’s right to know. But who decides what constitutes fair use in a medium that spans the globe?
It turns out that many platform providers are designating themselves as judge, jur...2015-05-0600 minEric SchwartzmanInside The SAP Global Brand Advocacy ProgramIn this podcast episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall about the risks of relying on social networks to deliver news in a democracy, Sprinklr's Get Satisfaction acquisition, Meerkat and Periscope.
Fair use is essential for journalists, enabling them to draw upon copyrighted material in the name of the public’s right to know. But who decides what constitutes fair use in a medium that spans the globe?
It turns out that many platform providers are designating themselves as judge, jury, and executioner.
If you’ve ever had a...2015-05-0637 minOn the Record...OnlineEnterprise Social Compliance Best Practices
Most people think social media policies are just for regulated industries.
It is true that regulated industries have more rules to comply with. But social media compliance is everybody’s business.
Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t use social media lawfully for business.
In this podcast, Chris Kieff (@ckieff), Director of Sales Support and Operations, Sprinklr and Eric Schwartzman (@ericschwartzman) reveal strategies for building trust and verifying compliance.
Up to now, that...2014-06-2729 minEric SchwartzmanEnterprise Social Compliance Best PracticesMost people think social media policies are just for regulated industries.
It is true that regulated industries have more rules to comply with. But social media compliance is everybody’s business.
Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t use social media lawfully for business.
In this podcast, Chris Kieff, Director of Sales Support and Operations, Sprinklr, and Eric Schwartzman reveal strategies for building trust and verifying compliance.
Up to now, that strategy for winning social media compliance at most companies has been...2014-06-2729 minEric SchwartzmanFederal Judge Calls Social Media Disclaimers UnlawfulIn a significant legal development, a US Federal judge has deemed it unlawful for social media policies to require employees to include a disclaimer in their posts, stating that their opinions are their own.
The judge expressed that such a restriction was "unreasonably burdensome," adding a new dimension to the ongoing debate on employee rights in the digital age.
The complexity of this issue becomes apparent when considering platforms like Facebook, where the practicality of including a disclaimer in a simple action like clicking 'Like' becomes questionable. This ruling forces organizations to reevaluate how much they can regulate their employees...2014-06-2020 minOn the Record...OnlineFederal Judge Calls Social Media Disclaimers Unlawful
If your social media policy requires your employees to include a disclaimer in their social media posts that their opinions are their own, that's unlawful, according to a US Federal judge who called the restriction “unreasonably burdensome.”
How can you include a disclaimer in a Facebook Like anyway?
The development is the latest in a series of decisions by the NLRB, which has been challenging employers to reconsider whether or not they have the right to dictate how their employees use social media at all.
Jonathan Crotty, partner at the law firm Parker Poe in...2014-06-2020 minEric SchwartzmanINTERVIEW: Marcia Stepanek on the Digital Anti‑EstablishmentThis is a deep dive interview with Marcia Stepanek. She is a journalist, new media strategist, NYU professor and an award winning news and features editor.
Eric: Tell us about yourself.
Marcia: I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years. I did a new media fellowship at Stanford and went out there all primed from Hearst Media in Washington to cover the shrinking middle class in America and the increasing division between the haves and have‑nots.
Instead, when I got out to Silicon Valley everyone said, "Are yo...2014-05-1600 minOn the Record...OnlineINTERVIEW: Marcia Stepanek on the Digital Anti‑Establishment
This is a deep dive interview with Marcia Stepanek. She is a journalist, new media strategist, NYU professor and an award winning news and features editor.
Eric: Tell us about yourself.
Marcia: I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years. I did a new media fellowship at Stanford and went out there all primed from Hearst Media in Washington to cover the shrinking middle class in America and the increasing division between the haves and have‑nots.
Instead, when I got ou...2014-05-1600 minOn the Record...OnlineSocial Media in Higher Education
Anyone can create an online course. On the other hand, making it an engaging and educational experience is a whole other question.
In this simulcast of FIR on Higher Education episode 7 Kevin Anselmo interviews Eric Schwartzman talks about how to make content interesting and educational in an online learning format.
Eric has been conducting social media trainings in different parts of the world for several years.
He recently took his courses online through his company which helps employers manage risk and scale engagement through innovative online social media training courseware.
He ta...2014-04-0500 minEric SchwartzmanSocial Media in Higher EducationAnyone can create an online course. On the other hand, making it an engaging and educational experience is a whole other question.
In this simulcast of FIR on Higher Education episode 7 Kevin Anselmo interviews Eric Schwartzman talks about how to make content interesting and educational in an online learning format.
Eric has been conducting social media trainings in different parts of the world for several years.
He recently took his courses online through his company which helps employers manage risk and scale engagement through innovative online social media training courseware.
He talks about how to deliver curriculum online versus in pe...2014-04-0500 minOn the Record...OnlineHOW TO: Prevent a Social Media Crisis
Earlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis.
In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the first place.
The panel was moderated by Karen North, Chair of the Online Communities Graduate Program at USC and this is an audio recording of the discussion. Panelists
Siobhan O'Neill, VP, Edelman Digital (@angelcityblues)Chris Baccus, Executive Director, Digital, GolinHarris (@cbac...2014-03-2800 minEric SchwartzmanHOW TO: Prevent a Social Media CrisisEarlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis.
In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the first place.
The panel was moderated by Karen North, Chair of the Online Communities Graduate Program at USC and this is an audio recording of the discussion. Panelists
Siobhan O'Neill, VP, Edelman Digital (@angelcityblues)Chris Baccus, Executive Director, Digital, GolinHarris (@cbaccus)Laura Knapp, President, Social Spotlight Medi...2014-03-2800 minSponsored – Eric SchwartzmanHow to Leverage Big Data for Marketing Success with Jeff Jonas at IBM
In a rapidly evolving landscape where data is the new currency, the power of big data analytics cannot be understated. In a recent podcast interview hosted by Eric Schwartzman, Jeff Jonas, an IBM fellow, delves into the world of big data analytics, discussing its profound implications for digital marketing success, personal privacy, and the future of data-driven decision-making.
Unearthing Insights from Big Data
One of the core topics of discussion in the podcast is the art of extracting valuable business intelligence from vast pools of big data. Jeff Jonas emphasizes the importance of collecting and...2014-01-1740 minEric SchwartzmanHow to Leverage Big Data for Marketing Success with Jeff Jonas at IBMIn a rapidly evolving landscape where data is the new currency, the power of big data analytics cannot be understated. In a recent podcast interview hosted by Eric Schwartzman, Jeff Jonas, an IBM fellow, delves into the world of big data analytics, discussing its profound implications for digital marketing success, personal privacy, and the future of data-driven decision-making.
Unearthing Insights from Big Data
One of the core topics of discussion in the podcast is the art of extracting valuable business intelligence from vast pools of big data. Jeff Jonas emphasizes the importance of collecting and analyzing data in real time...2014-01-1740 minSponsored ArchivesBig Data Risks and Rewards
In this podcast, I talk to IBM fellow Jeff Jonas (@JeffJonas) about Ironman Triathlons, how casinos catch card counters, the future of personal privacy and big data analytics.
Jeff’s career is storied and diverse.
He’s built systems to protect the gambling industry from card counters, technology that allows organization’s to collect and analyze personally identifiable information without invading personal privacy and ways to make sense of data as it happens.
In this exclusive interview, sponsored by IBM, Jeff talks about:
Pulling useful business intelligence from big dataComparing data pointsWhy big data...2014-01-1740 minEric SchwartzmanInside the Institute of the Future with Marina GorbisMarina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future.
In this podcast, she talks about how technology is changing the world of education, what motivates people to learn and digital literacy.
A text transcript of our discussion is below.
Eric: What is "socialstructing."
Marina: There’s a new way we are creating value. The ways we're doing things that were not possible before are, all of a sudden, possible.
The kind of things that previously you needed the whole organization to do, now you can do it with one person...2014-01-0600 minSponsored ArchivesPutting Social Data in Context
In this special episode, Big Data enthusiast, working mom, Duke Blue Devil, runner, cook, golfer and karate black belt Inhi Cho Suh (@inhicho), vice president and general manager of Big Data, Integration, & Governance at IBM, talks about the opportunities and risks of Big Data.
Topics discussed:
Why should non-technical business people care about big data?Transactional, machine, social and enterprise dataThe difference between social media and social dataThe risks of collecting, storing and analyzing social dataOODA: What it is and how it applies to big dataApplying sound IT governance practices to big data projectsRespecting the intellectual pr...2013-12-0700 minEric SchwartzmanRecruitment Marketing: Gerry Crispin of the Best Online Sources for HiringRecruitment marketing has undergone a significant transformation in recent years, and one individual who has witnessed this evolution firsthand is Gerry Crispin. With decades of experience in recruiting and career planning, Crispin recognized the potential of the Internet, particularly social media, in revolutionizing the hiring process. In this exclusive interview with Eric Schwartzman, Crispin shares his insights and findings from the "Sources of Hire Report," shedding light on the best social networks to discover highly qualified job candidates.
The Evolution of Online Hiring
While online hiring is not a new concept, social media recruiting is a relatively recent phenomenon. Gerry...2013-06-2449 minEric SchwartzmanStrategies for Successful Social Media RecruitingIn this exclusive podcast interview hosted by Eric Schwartzman, HR recruiters Steve Levy and Tom Bolt share invaluable insights into social media recruiting.
As businesses increasingly turn to digital channels to source and screen candidates, the discussion delves into various aspects of social media recruitment strategies, legal considerations, and emerging trends.
Legal Risks and Ethical Screening in Social Media Recruiting Strategies
One of the pivotal topics explored during the podcast is the legal landscape surrounding candidate identification and screening through social media. As the practice becomes more widespread, it's crucial to navigate this terrain carefully. Levy and Bolt stress the...2013-05-131h 04On the Record...OnlineLe Web Wrap Up Report
Guest host Andrea Vascellari and Eric Schwartzman discuss Le Web 2012 which ran from Dec. 4-6 in Paris.
2012-12-0800 minEric SchwartzmanLe Web Wrap Up ReportGuest host Andrea Vascellari and Eric Schwartzman discuss Le Web 2012 which ran from Dec. 4-6 in Paris.2012-12-0800 minOn the Record...OnlineEric Schwartzman Featured on Social Pros Podcast with Jay Baer
This is Episode 30 of the Social Pros Podcast featuring Eric Schwartzman, best-selling author, speaker, blogger, trainer and advisor.
Eric Schwartzman on the Social Pros Podcast
Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social media. I am Jay Baer, joined, as always, by social media marketing software company genius, Founder, President and man among boys, live from the woods of North Carolina, Mr. Eric Boggs.
Eric B.: These introductions keep getting better and better, Jay.
Jay: And...2012-08-2433 minEric SchwartzmanEric Schwartzman Featured on Social Pros Podcast with Jay BaerThis is Episode 30 of the Social Pros Podcast featuring Eric Schwartzman, best-selling author, speaker, blogger, trainer and advisor.
Eric Schwartzman on the Social Pros Podcast
Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social media. I am Jay Baer, joined, as always, by social media marketing software company genius, Founder, President and man among boys, live from the woods of North Carolina, Mr. Eric Boggs.
Eric B.: These introductions keep getting better and better, Jay.
Jay: And longer. The next time I’m going to do a...2012-08-2433 minSponsored ArchivesAuto Industry Bailout PR at GM
Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division.
Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense Secretary of Defense Robert Gates accelerated production of MRAPs, the politics of setting fuel efficiency standards and what crisis PR firms can learn from her handling of communications through the automotive industry bailout crisis.
This interview was recorded the 2011 PRSA...2012-02-0723 minEric SchwartzmanMajor Marketing Insights from Le Web in ParisMost Facebook and LinkedIn members are outside of the US.
So, when you market through social networks or SEO, you're promoting your message to a global audience.
To be successful, you need a global perspective. And that's what this episode is about.
In it, you will get significant take aways and marketing insights from what remains my favorite tech conference of the year.
It's called Le Web and it brings together a very influential audience of US and European executives from businesses within the Internet ecosystem.
Top industry entrepreneurs, executives, investors, senior press, public relations agencies, and bloggers gather for two...2012-01-0343 minOn the Record...OnlineMajor Marketing Insights from Le Web in Paris
Most Facebook and LinkedIn members are outside of the US.
So, when you market through social networks or SEO, you're promoting your message to a global audience.
To be successful, you need a global perspective. And that's what this episode is about.
In it, you will get significant take aways and marketing insights from what remains my favorite tech conference of the year.
It's called Le Web and it brings together a very influential audience of US and European executives from businesses within the Internet ecosystem.
Top industry entrepreneurs, exe...2012-01-0343 minSponsored ArchivesPRSA CEO and Chair-Elect Gerard Corbett
Mr. Gerard Corbett, Incoming Chairman and CEO of the Public Relations Society of America and CEO of Redphlag discusses the benefits of membership in a tough economy, mentoring public relations professionals, the three-legged stool of the job hunt, combating negative stereotype of PR, PRSA’s international ambitions, the Global Alliance for public relations and communications management, the 2011 PRSA $30 dues increase, Ketchum’s blogger relations campaign for Con Agra and the fallout from the Motrin Mom’s incident.
Corbett is an experienced and versatile branding, marketing, public relations and communications executive and coach having served four decades in senior m...2011-12-2100 minSponsored ArchivesInside the Personal Spaceflight Industry with Peter Diamandis
Life on Mars, space colonies and inspiring innovation with Peter H. Diamandis (@peterdiamandis) Chairman and CEO, X PRIZE Foundation, a key figure in the development of the personal spaceflight industry.
Peter has created many space-related businesses and organizations, including the X PRIZE Foundation, an educational nonprofit prize institute whose mission is “to create radical breakthroughs for the benefit of humanity.”
The foundation, which presents a $10 million award to the first team to achieve its current goal, is best known for the Ansari X Prize, a competition to launch a reusable, manned spacecraft into space twice with...2011-08-2200 minEric SchwartzmanB2B Digital Marketing Keynote HighlightsThis is an audio transcript of a keynote presentation by Paul Gillin and I, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City.
It was delivered just after our book, Social Marketing to the Business Customer was released.
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be.
In this keynote, you'll hear how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines an...2011-05-191h 02On the Record...OnlineB2B Digital Marketing Keynote Highlights
This is an audio transcript of a keynote presentation by Paul Gillin and I, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City.
It was delivered just after our book, Social Marketing to the Business Customer was released.
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be.
In this keynote, you'll hear how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that ma...2011-05-191h 02On the Record...OnlineB2B Social Media Podcast – Episode 8
B2B Social Media Podcast – Episode 8 Should organizations discipline employees for noncompliance with their social media policies?
We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire's management style via Twitter.
But accordingly to the National Labor Relations Board, a federal government agency, that may be unconstitutional. Should you update your corporate social media policy as a result. Listen to find out.
Social networking isn't just for internal communications anymore. Next up, we discuss the pros and cons of private internal social networks behind the fi...2011-04-2740 minEric SchwartzmanThe B2B Social Media Marketing Show – 8The B2B Social Media Marketing Show #8 - Should B2B companies discipline employees for noncompliance with their social media policies?
We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire's management style via Twitter.
But accordingly to the National Labor Relations Board, a federal government agency, that may be unconstitutional. Should you update your corporate social media policy as a result. Listen to find out.
Social networking isn't just for internal communications anymore. Next up, we discuss the pros and cons of private internal social networks behind the firewall to incr...2011-04-2740 minOn the Record...OnlineHaitian Earthquake Crisis Management Case Study: Three Insights on Communicating from the Epicenter
Haiti earthquake emergency crisis management communications – as is the case with nearly all natural disasters of scale – relied on processes and procedures put in place before the disaster, underscoring the need for earthquake, tsunami, and hurricane preparedness.
When every cell tower in a nation is down, channels soon become overloaded and communicators must depend on disaster communications systems.
At a time when Japan is responding to a devastating tsunami and a man-made nuclear disaster, this crisis communications post-mortem features three critical lessons learned during the Haiti Earthquake by Barbara Burfeind and Lt. Commander Heidi Lenzini, who s...2011-03-2325 minEric SchwartzmanThe B2B Social Media Marketing Show – 4The B2B Social Media Marketing Show #4 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing – discuss developments in and best practices for marketing to business customers online.
In this Episode:
A surge in LinkedIn integration by B2B membership sites indicates its star is rising as the business social network of choice.
A relatively new report says content marketing is growing in importance, but content marketers are still struggling with creative issues. Traditional media like webcasts and print advertising are more effective than new socia...2011-03-0844 minOn the Record...OnlineB2B Social Media Podcast – Episode 4
B2B Social Media Podcast #4 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing – discuss developments in and best practices for marketing to business customers online.
In this Episode:
A surge in LinkedIn integration by B2B membership sites indicates its star is rising as the business social network of choice.
A relatively new report says content marketing is growing in importance, but content marketers are still struggling with creative issues. Traditional media like webcasts and print advertising are more effective than new soc...2011-03-0844 minOn the Record...OnlineB2B Social Media Podcast: Episode 3
B2B Social Media Podcast #3 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing– discuss developments in and best practices for marketing to business customers online.
B2B Digital Media Insights
FIR Live with Shel Holtz and Neville Hobson is up.
Mark Zuckerberg, Steve Jobs, and Eric Schmidt’s meeting with U.S. President Barack Obama about stimulating the economy
Fareed Zakaria’s story on restoring the American dream.
The Watson Jeopardy Challenge, quite possibly the most significant B2B marketing campaign i...2011-02-2136 minEric SchwartzmanThe B2B Social Media Marketing Show – 3The B2B Social Media Marketing Show #3 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing– discuss developments in and best practices for marketing to business customers online.
B2B Digital Media Insights
FIR Live with Shel Holtz and Neville Hobson is up.
Mark Zuckerberg, Steve Jobs, and Eric Schmidt’s meeting with U.S. President Barack Obama about stimulating the economy
Fareed Zakaria’s story on restoring the American dream.
The Watson Jeopardy Challenge, quite possibly the most significant B2B marketing campaign in history...2011-02-2136 minOn the Record...OnlineB2B Social Media Podcast: Episode 2
Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B marketing – present the second podcast in our series on the developments in and best practices for marketing and engaging business customers online.
B2B Social Media Podcast Highlight
Alibaba has invested $4.5 billion in logistics. The exchange will take a cut of transactions brokered with its partners. This is a new role for an exchange, and we wonder if it presages a new business model. Are you using Alibaba? We'd love to hear about your exper...2011-02-1525 minEric SchwartzmanThe B2B Social Media Marketing Show – 2The B2B Social Media Marketing Show #2 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B marketing – present the second podcast in our series on the developments in and best practices for marketing and engaging business customers online.
The B2B Social Media Marketing Highlights
Alibaba has invested $4.5 billion in logistics. The exchange will take a cut of transactions brokered with its partners. This is a new role for an exchange, and we wonder if it presages a new business model. Are you using Alibaba? We'd love to he...2011-02-1525 minOn the Record...OnlineB2B Social Media Podcast – Episode 1
B2B Social Media Podcast #1 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — kick off a special series on the developments in and best practices for marketing to business customers online.
2011-01-2437 minEric SchwartzmanThe B2B Social Media Marketing Show – 1The B2B Social Media Marketing Show #1 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- kick off a special series on the developments in and best practices for marketing to business customers online.2011-01-2437 minSponsored ArchivesPRSA Technology Section Chair Rich TeplitskySocial media effectiveness and crafting social media policies are based on the unique goals of your communications strategy, says Rich Teplitsky, Technology Section Chair for the Public Relations Society of America and VP at Lois Paul & Partners, a high-tech PR firm based in Boston with a satellite office in Austin.
Social media monitoring is challenging unless an organization understands why it engages in social media and has identified the right tools for measuring social networking effectiveness.
In this episode, Rich talks joins guest hosts Sandra Burrowes and Greg Reeder about social media measurement, trends in e...2010-12-1600 minSponsored ArchivesPRSA CEO and Chair-Elect Rosanna Fiske
Meet the new PRSA CEO & Chair-Elect Rosanna Fiske, who joins guest host Sandra Burrowes to discuss how the Public Relations Society of America (PRSA) will support PR professionals in 2011.
Throughout 2010, PRSA’s strategic planning team canvassed senior-level professionals in New York, Atlanta, Miami, Chicago and Los Angeles for their views on the future of the public relations industry and to identify the core needs of PR professionals. The new (draft) PRSA strategic plan emphasizes and expands on the organization’s five pillars–advocacy, the business case for public relations, community, diversity and education–and will put new focus et...2010-11-0600 minEric SchwartzmanManaging the Fiskateers Scissors Brand Ambassador Program with PR Firm Leader Geno ChurchManaging effective brand ambassador programs involves tapping into what your stakeholders and constituents are genuinely passionate about for product marketing purposes. So harnessing and amplifying the voices of Fiskateers – crafters who are also loyal brand advocates for the scissors company – was the objective of this brand ambassador program, launched and managed by their public relations firm under the auspices of Geno Church.
According to digital ambassador marketing expert Geno Church, the charismatic word-of-mouth Inspiration Officer at public relations firm Brains on Fire, it means rolling up your sleeves and discovering what will improve the lives of your online community through infl...2010-10-2037 minSponsored ArchivesCommunications Strategy and Confirmation Bias
Communicating in status updates and tweets, the skills required to build an effective communications strategy and avoiding the confirmation bias trap with former PRSA CEO Cheryl Procter-Rogers, vice president, office of public relations and communications at DePaul University, America’s largest Catholic university.
Prior to joining DePaul University, Cheryl was on the corporate affairs team at HBO and before that, she was director of public relations and advertising at Nielsen Media Research.
She presented “A Winning Approach to Advocacy Campaigns” at the upcoming PRSA International Conference in Washington DC.
Why Is Diversity Important?
2...2010-10-0815 minEric SchwartzmanCrisis Management in the Wake of Catastrophe: Lessons from the 2010 BP Oil SpillIn the face of a looming crisis, CEOs and business leaders are under immense pressure to safeguard their organizations' reputations and financial stability. They often turn to crisis management public relations agencies to navigate these treacherous waters for guidance.
In this exclusive podcast by Eric Schwartzman, United States Navy Public Affairs Officer Jim Hoeft shares invaluable insights from coordinating communications during one of the most catastrophic events in recent history: the 2010 BP Oil Spill Crisis in the Gulf of Mexico.
As CEOs contemplate their potential crises, Jim's experiences shed light on the importance of crisis communication, social media's role, and...2010-06-0428 minEric SchwartzmanTwitter CEO Evan Williams Unveils @Anywhere at SXSWThis special episode, recorded at SXSW in Austin features Twitter founder Evan Williams announcing the new app platform @anywhere and Mashable Editor-in-Chief Adam Ostrow discussing the latest location-based social networking news, changes at Digg, and what's coming next at Google.
SHOW NOTES
00:52 -- A summary of the news from this year's conference, including Twitter's @anywhere announcement, the rivalry between location-based social networking start-ups Foursquare and Gowalla, big changes in store for Digg.com and Google Buzz in the aftermath of the controversy surrounding their decision to integrate their new social network, a public-facing system, with Gmail, a system that has...2010-03-1620 minEric SchwartzmanPodcasting in Public Relations CampaignsBusiness benefits, audio and video production techniques, search engine optimization, a discussion of the latest gear and the future of podcasting in a world of attention deficits with Steve Lubetkin of Professional Podcasts.
01:35 -- Steve Lubetkin talks about his introduction to podcasting and his background using technology as a business communicator professional.
03:32 -- Eric mentions that this podcasts reaches almost as many listeners through the show blog as it does via RSS, and asks Steve if the same is true for him.
05:05 -- Steve Lubetkin builds a business case for RSS, by pointing out the many benefits of distributing XML w...2010-02-2053 minEric SchwartzmanHumanizing Brands and Building Loyalty on Twitter with Shel IsraelOf all my guests, I'm particularly excited about this one, who last appeared on this podcast in a joint interview with Robert Scoble.
One of the best books I read in 2009 was Twitterville by Shel Israel.
I found it so riveting and packed with helpful information that I simply couldn't read it without a highlighter.
If you like this podcast, you'll love this book.
For a preview, listen to this in-depth, one-on-one discussion with Shel Israel about how organizations can use social media to sustain customer loyalty when things go wrong, human interaction as a replacement for the false image b...2010-02-0445 minOn the Record...OnlineHumanizing Brands and Building Loyalty on Twitter with Shel Israel
Of all my guests, I'm particularly excited about this one, who last appeared on this podcast in a joint interview with Robert Scoble.
One of the best books I read in 2009 was Twitterville by Shel Israel.
I found it so riveting and packed with helpful information that I simply couldn't read it without a highlighter.
If you like this podcast, you'll love this book.
For a preview, listen to this in-depth, one-on-one discussion with Shel Israel about how organizations can use social media to sustain customer loyalty when things go wrong, h...2010-02-0445 minEric SchwartzmanPublic Affairs Case Study: Balancing Freedom of Information against Operational SecurityIn this public affairs case study, Eric Schwartzman asks United States Marine Corps Major Danny Chung about balancing the American people’s right to know against operational security during combat. Schwartzman & Associates is a public affairs firm of record for the United States Marine Corps.
Public Affairs Case Study
00:56 -- Why Danny Chung decided to enlist in the United States Marine Corps.
02:07 – What about the Marine Corps versus the Army, Navy, and Air Force attracted him?
04:00 – How he wound up in media relations, which was certainly not his intention when he initially joined.
04:48 – Major Chung discusses his experience managing media relations in...2009-11-0746 minOn the Record...OnlinePublic Affairs Case Study: Balancing Freedom of Information against Operational Security
In this public affairs case study, Eric Schwartzman asks United States Marine Corps Major Danny Chung about balancing the American people’s right to know against operational security during combat. Schwartzman & Associates is a public affairs firm of record for the United States Marine Corps.
Public Affairs Case Study
00:56 — Why Danny Chung decided to enlist in the United States Marine Corps.
02:07 – What about the Marine Corps versus the Army, Navy, and Air Force attracted him?
04:00 – How he wound up in media relations, which was certainly not his intention when he initially joined. 2009-11-0746 minOn the Record...OnlineSocial Media Crisis Management at the Virginia Tech Massacre
Social networks were how student, parents and faculty communicated with each other during the tragic Virginia Tech Massacre, where an active shooter shot and killed 32 people and wounded 17 others on April 16, 2007.
Social media usage during the Virginia Tech Massacre is the topic of this discussion with University of Colorado at Boulder researcher Leysia Palen, who's research examines features of computer-mediated communication and information sharing activity during and after the April 16, 2007.
The discussion explores how the crisis at Virginia Tech caused members of the public to problem solve collectively on social networks in real-time.
...2009-06-0539 minEric SchwartzmanSocial Media Crisis Management at the Virginia Tech MassacreSocial networks were how student, parents and faculty communicated with each other during the tragic Virginia Tech Massacre, where an active shooter shot and killed 32 people and wounded 17 others on April 16, 2007.
Social media usage during the Virginia Tech Massacre is the topic of this discussion with University of Colorado at Boulder researcher Leysia Palen, who's research examines features of computer-mediated communication and information sharing activity during and after the April 16, 2007.
The discussion explores how the crisis at Virginia Tech caused members of the public to problem solve collectively on social networks in real-time.
She also consider consequences that social networking...2009-06-0539 minOn the Record...OnlineOnline Newsrooms with Toyota’s Internal Communications Head Scott Deyager
Online newsroom best practices, online newsroom design, and social media communications with Scott Deyager – Head of Internal Communications for Toyota North America – who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, mana/PR agencies, and the future of social media communications.
Schwartzman & Associates is a PR firm of record for Toyota Motor Sales.
Online Newsroom Best Practices
2:48 – Scott shares his experience as a member of the Toyota family and his transition from traditional media relations to the social media communications team.
4:18 – Online newsroom access to the 2010 Pruis reveal a...2009-05-2226 minEric SchwartzmanOnline Newsrooms with Toyota’s Internal Communications Head Scott DeyagerOnline newsroom best practices, online newsroom design, and social media communications with Scott Deyager – Head of Internal Communications for Toyota North America – who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, mana/PR agencies, and the future of social media communications.
Schwartzman & Associates is a PR firm of record for Toyota Motor Sales.
Online Newsroom Best Practices
2:48 – Scott shares his experience as a member of the Toyota family and his transition from traditional media relations to the social media communications team.
4:18 – Online newsroom access to the 2010 Pruis reveal at the Detroit Auto show, simulcast live without password...2009-05-2226 minOn the Record...OnlineSEO Consulting Secrets from Google’s Danny Sullivan
SEO Consultants and public relations experts will not want to miss this podcast. It's a deep-dive interview with former Search Engine Land editor-in-chief Danny Sullivan (he works at Google now as the Public Liason for Search), discussing the world of SEO consulting, the impact of inbound links, citation indexing, local search, online marketing, e-commerce SEO, and his transition from traditional journalism to the internet, and much more.
Talented SEO consultants are what every public relations firm needs right now, which is why Schwartzman & Associates specializes in both.
SEO Consulting Secrets
3:01 – Search Engine Land ed...2009-05-1533 minEric SchwartzmanSEO Consulting Secrets from Google’s Danny SullivanSEO Consultants and public relations experts will not want to miss this podcast. It's a deep-dive interview with former Search Engine Land editor-in-chief Danny Sullivan (he works at Google now as the Public Liason for Search), discussing the world of SEO consulting, the impact of inbound links, citation indexing, local search, online marketing, e-commerce SEO, and his transition from traditional journalism to the internet, and much more.
Talented SEO consultants are what every public relations firm needs right now, which is why Schwartzman & Associates specializes in both.
SEO Consulting Secrets
3:01 – Search Engine Land editor-in-chief Danny Sullivan talks about what Search En...2009-05-1533 minOn the Record...OnlineSunday Styles PR Pitching Tips with New York Times Reporter Allen Salkin
New York Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your website more than your Facebook page, and why you need to SEO whatever you’re pitching before you contact him.
Sunday Styles PR Pitching Tips
0:49 – Eric Schwartzman discloses his partiality to The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US.
1:45 – Eric Schwa...2009-03-2627 minEric SchwartzmanSunday Styles PR Pitching Tips with New York Times Reporter Allen SalkinNew York Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your website more than your Facebook page, and why you need to SEO whatever you’re pitching before you contact him.
Sunday Styles PR Pitching Tips
0:49 – Eric Schwartzman discloses his partiality to The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US.
1:45 – Eric Schwartzman characterizes the Sunday Styles section of the new...2009-03-2627 minOn the Record...OnlineEmail Marketing Secrets with Daily Candy Editor Dany Levy
Email newsletter publisher Daily Candy founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum on what it took to build an email newsletter company that got acquired by Comcast for $125M, what made her email newsletter successful and why email marketing is a huge opportunity.
Email Marketing Secrets
2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken.
3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with cons...2009-03-2032 minEric SchwartzmanEmail Marketing Secrets with Daily Candy Editor Dany LevyEmail newsletter publisher Daily Candy founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum on what it took to build an email newsletter company that got acquired by Comcast for $125M, what made her email newsletter successful and why email marketing is a huge opportunity.
Email Marketing Secrets
2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken.
3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with consumer’s changing media consumption habits.
5:09 – Dany Levy on t...2009-03-2032 minEric SchwartzmanDigital Marketing Mash Up Podcast with Christopher Penn and John WallChristopher Penn, Eric Schwartzman and John Wall present a special mash-up episode about online PR and social media marketing.
Show Notes:
2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market.
3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner.
4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard.
4...2009-03-0427 minOn the Record...OnlineDigital Marketing Mash Up Podcast with Christopher Penn and John Wall
Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode about online PR and social media marketing.
Show Notes:
2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market.
3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner.
4:23 – John Wall asks what percentage of a public relations program should b...2009-03-0427 minOn the Record...OnlineTech Startup Marketing with Loic LeMeur
Entrepreneur Loic LeMeur talks about how he mobilized the web to support Sarkozy’s election campaign, how digital marketing has changed public relations for tech startups, the impact of increased transparency on personal privacy, and how he hires tech PR agencies.
Tech Startup Marketing Highlights
2:36 – Loic LeMeur talks about how he became one of France's most widely read blogs.
3:24 – Loic LeMeur on the cultural differences between writing a blog that resonates with the European community versus the American online social media community.
4:37 – Loic LeMeur discusses the blogosphere’s and news media’s reaction t...2009-02-0950 minEric SchwartzmanTech Startup Marketing with Loic LeMeurEntrepreneur Loic LeMeur talks about how he mobilized the web to support Sarkozy’s election campaign, how digital marketing has changed public relations for tech startups, the impact of increased transparency on personal privacy, and how he hires tech PR agencies.
Tech Startup Marketing Highlights
2:36 – Loic LeMeur talks about how he became one of France's most widely read blogs.
3:24 – Loic LeMeur on the cultural differences between writing a blog that resonates with the European community versus the American online social media community.
4:37 – Loic LeMeur discusses the blogosphere’s and news media’s reaction to his podcast interview with Nicolas Sarkozy.
5:41 – Loic LeMeur sh...2009-02-0950 minOn the Record...OnlineSocial Media Management Best Practices with Mike Manuel
This is an exclusive interview with Content Marketing Lead, Augmented Reality (AR) & Virtual Reality (VR) at Facebook Mike Manuel recored at the PRSA International Conference about managing digital public relations campaigns and social media management best practices.
Show Notes:
4:45 – Mike Manuel discusses the presentation he delivered with Patrick Seybold and Jeff Rubenstein of Sony Computer Entertainment, which covered the now fabled “All I Want for Christmas is a PSP” astroturfing fiasco.
7:15 — Mike Manuel discusses the fallout and what happened behind the scenes when the fake blog developed by the branding team and Zipatoni was oute...2009-01-1725 minEric SchwartzmanSocial Media Management Best Practices with Mike ManuelThis is an exclusive interview with Content Marketing Lead, Augmented Reality (AR) & Virtual Reality (VR) at Facebook Mike Manuel recored at the PRSA International Conference about managing digital public relations campaigns and social media management best practices.
Show Notes:
4:45 - Mike Manuel discusses the presentation he delivered with Patrick Seybold and Jeff Rubenstein of Sony Computer Entertainment, which covered the now fabled "All I Want for Christmas is a PSP" astroturfing fiasco.
7:15 -- Mike Manuel discusses the fallout and what happened behind the scenes when the fake blog developed by the branding team and Zipatoni was outed on somethingaweful.com.
8:23...2009-01-1725 minEric SchwartzmanElevating Professional Development: Insights from PRSA CEO Michael CherensonI recorded an exclusive podcast interview with Michael Cherenson – incoming CEO of the Public Relations Society of America (PRSA) and an accomplished public relations agency leader – who explores a spectrum of pivotal topics.
From the evolution of professional development within public relations agencies to the intricate integration of social media into PR campaigns and the critical aspect of substantiating PR's value through quantitative research and data analytics, this conversation promises valuable insights for PR agency professionals and strategic marketers.
A Multifaceted PR Authority
Michael Cherenson brings a wealth of experience, spanning diverse PR disciplines. His extensive background encompasses corporate communications, mark...2009-01-0916 minOn the Record...OnlineProfessional Development Opportunities for Public Relations Agencies with Michael Cherenson
This is an exclusive podcast interview I recorded with Michael Cherenson, the incoming CEO of the Public Relations Society of America (PRSA) and accomplished public relations expert, who explores a spectrum of pivotal topics.
From the evolution of professional development within public relations agencies to the intricate integration of social media into PR campaigns and the critical aspect of substantiating PR's value through quantitative research and data analytics, this conversation promises valuable insights for PR agency professionals and strategic marketers alike.
A Multifaceted PR Authority
Michael Cherenson brings a wealth of experience, spanning...2009-01-0916 minOn the Record...OnlineTelecomm Public Relations: Exclusive Interview with Eric Rabe, Chief of Media Relations at Verizon
Verizon [NYSE:VZ] SVP Media Relations Eric Rabe is a senior public relations counselor with deep experience in crisis management, public relations, B2B stakeholder relations, and union-related strategic communications.
He discusses how broadband speeds impact Verizon's corporate reputation, consumer research on free municipal wireless, leading public affairs on net neutrality issues, the use of press releases to fulfill the SEC's nonselective disclosure requirements, promoting a telecom powerhouse and what it’s like serving as SVP media relations at Verizon.
Telecomm Public Relation Insights from Eric Rabe
7:13 – Introduction to Telecomm Public Relations leader Eric...2009-01-0647 minOn the Record...OnlineIntegrating Social Media into Public Relations Campaigns with Josh Hallett
Social media marketing master Josh Hallett goes On the Record…Online with host Eric Schwartzman of public relations firm Schwartzman & Assos to discuss the challenges of integrating social media strategically into public relations campaigns.
This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Josh Hallett is internationally recognized as a thought leader in the convergence of online media, public relations, and marketing.
Mr. Hallett is the founder of Hyku, LLC, who recently joined technology PR firm Voce Communications. He has provided support to Fortune 500 firms, the traditional media, and some...2007-12-0123 minOn the Record...OnlineWaggener Edstrom PR Agency Leader Marianne Allison on Managing Microsoft’s Public Relations
Executive Vice President and Chief Innovation Officer of public relations firm Waggener Edstrom Worldwide Marianne Allison on the ins and outs of managing the Microsoft account.
Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, a PR firm that provides public relations services using innovative communication methods for global organizations impacted by change.
Marianne Allison and Eric Schwartzman
As CIO, Marianne is responsible for the PR Firm's intellectual property strategy and promoting ideas and innovation internally through cultural and educational initiatives.
She was integral to the development a...2007-11-2122 minOn the Record...OnlineBuilding a Global PR Firm with Weber Shandwick Founder Larry Weber
Larry Weber on building Weber Shandwick, one the world’s largest PR firms, and the impact social media marketing has had on the public relations agency business.
This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Larry Weber is author of the new book “Marketing the Social Web” and the Chairman of W2 Group a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators.
Larry Weber and Eric Schwartzman
Prior to W2 Group, Mr. Weber founded The Weber Group, which within a d...2007-11-1627 minOn the Record...OnlineThe Digital Transformation of the World Bank with Edith Wilson
In this exclusive podcast recorded at the Public Relations Society of America International Conference in Philadelphia, Edith Wilson discusses digital transformation and social media compliance at the World Bank.
Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank. She assists the Director on special projects and policy documents, and lends technical assistance and training to Bank projects on strategic communications issues.
Edie Wilson and Eric Schwartzman
As a project manager at the World Bank, she led a team integrating public affairs and communications components in World Bank l...2007-11-1200 minOn the Record...OnlinePublic Affairs in the White House with Public Relations Director Karen Hughes
In this exclusive interview, US President George W. Bush's director of communications Karen Hughes speaks candidly about handling strategic communications messaging for POTUS, promoting American values during a war, and the challenges of publicizing unpopular US foreign policies abroad.
Her objective was to lead the development and implementation of a comprehensive public diplomacy plan. Previously, Hughes was the director of communications while George Bush was governor of Texas, which is effectively the president's public relations consultant.
Public relations consultants who serve public officials and typically called public affairs consultants rather than public relations consultants. But th...2007-10-3115 minOn the Record...OnlineUsing a Digital Marketing Agency to Promote a Podcast
This is a recording about the best way to market your podcast with podcasting pioneers Tim Bourquin, Michael Geoghegan, Jason Van Orden, Wing Yu, and yours truly discussing best practices for using a digital marketing agency to promote a podcast.
It was recorded at a special podcasting panel at the Consumer Electronics Show in Las Vegas.
Insights on Podcast Marketing and Promotions
6:04 – Tim Bourquin introduces himself and panelists Jason Van Orden, author, podcaster, podcast consultant, and host of the website howtocreateapodcast.com; Eric Schwartzman, podcast marketing specialist; Michael Geoghegan, CEO of GigaVox Media an...2007-01-111h 04On the Record...OnlinePromoting Podcasters in Los Angeles with LA Podcasters
This is a recording I did of a talk with LA Podcasters about their shows, podcast marketing, and the elements of a must-listen podcast.
SHOW NOTES
5:12 – Lance Anderson talks about how he approaches podcasting as an artist.
5:47 – Anderson talks about how many listeners there are of his podcast “Verge of the Fringe”
6:09 – Anderson discusses the timelessness of his stories.
6:23 – Eric Schwartzman distinguishes between a news program and a feature program.
7:17 – Grant Baciocco talks about his show with Doug Price, “The Radio Adventures of Dr. Floyd.”
7:50 – Schwartzman talks about how...2006-07-1544 minOn the Record...OnlineTelecomm Public Relations Expert Eric Rabe of Verizon Shares Strategic Communications Roadmap
This is an exclusive, uncut interview with Eric Rabe, vice president of public relations at Verizon, about how his team handles public relations around the controversial free municipal Wi-Fi services and Net neutrality.
If you want to bone up on how public relations firms handle corporate communications in the telecommunications Space, this is a great overview primer. Rabe is a seasoned PR specialist who knows the ins and outs of the gated internet trade.
Telecomm Public Relations Insights
3:57 – Eric Rabe talks about the direction Verizon is moving.
5:23 – Rabe on Verizon FiOS.
2006-06-0930 minOn the Record...OnlineDigital PR Keynote for the PRSA Independant Practitioners Group
This is a recording of my talk on Digital PR at the Public Relations Society of America Independent Practitioners Group.
This was pre-Facebook, pre-Twitter, and pre-Tik-Tok. I focused on blogs, podcasts, and other web-related technologies and how PR consultants can use them.
SHOW NOTES:
00:57 – Eric Schwartzman talks about his experiences at the Grammy's pressroom in 1999.
3:01 – Schwartzman on the effects of new technology: “…for the first time the media is not necessarily God anymore…now we're finding savvy organizations and individuals are blogging their point of view or tape recording their interviews…its changing...2006-03-161h 04On the Record...OnlinePublic Relations Podcasters Panel
In this episode, The Rock and Roll Geek Show's Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and me at the New Communications Forum, Palo Alto.
Neville Hobson, ABC, is a communicator, blogger, podcaster, and one of the leading European early adopters and influencers in new-media communication for business.
He has 25 years of experience in organizational communication, including public and media relations, marketing and employee communication, as well as investor and financial relations.
Shel Holtz, ABC, is principal of Holtz Communication + Technology. Shel has been advising companies on how to use onli...2006-03-0356 minOn the Record...OnlineUp Close with Rob Barrett, President of Digital Media at Hearst Newspapers
This was recorded when Rob was in charge of digital media at LA Times. He was also good enough to speak on a panel in a class I taught on digital media at UCLA.
SHOW NOTES
00:35 Eric introduces Rob Barrett, the Interactive General Manager for LATimes.com; plays a snippet about LA Times struggle to cover local and national news.
3:08: Eric describes “On the Record…Online”; for people who like in-depth one-on-one interviews; how to subscribe to the podcast at www.OntheRecordPodcast.com; upcoming podcasts are from the recent Portable Media and Podcast Expo a...2005-11-2855 min