Eric Siu And Wil Lee - Podcast Details

Shows

Creators of Web3What's REALLY Happening in Web3 Right NowWeb3 continues to make massive advances and promises to disrupt even more industries going forward. Today, we take a look at what is really happening in Web3 right now, some of the biggest trends that we have witnessed recently, and what we believe they mean for the industry. Tune in for more! TIME-STAMPED SHOW NOTES: [00:04] Trends in professionalism that Eric is witnessing at Single Grain. [01:30] Will reflects on the FTX collapse and what it means for big brands in the Web3 industry. [02:40] How the amateurs are being flushed out to make way for serious professionals. [02:55] An in...2023-02-0304 min

Creators of Web3What Are the 3 Things That You Would Advise Someone Launching an NFT Project Today to Focus on and Why?During his talk at Art Basel, Wil was asked about the three things that he would advise someone launching an NFT project to focus on and why. Today our hosts share their answers. Tune in for some insightful information on business plans, missions, and understanding your ‘why’, along with plenty of examples of what people in the industry have done right and wrong. TIME-STAMPED SHOW NOTES: [00:23] Why do you need to have a business plan if you are launching an NFT project? [01:17] Why you should lead with your mission and not how you’re going to make m...2023-02-0105 min

Creators of Web3AI and Web3ChatGPT is an AI chat interface that is incredibly useful and time-saving. Today our hosts discuss how this and other forms of AI relate to Web3. Tuning in you’ll hear about how ChatGPT works, the research Wil did into how AI can help enhance Web3, and what Wil was able to achieve using AI. Tune in for a better understanding of AI and Web3 as well as speculations on where this kind of technology is likely to take us in the near future. TIME-STAMPED SHOW NOTES: [00:05] Wil’s thoughts on AI and Web3 [00:19] The research Wil...2023-01-3004 min

Creators of Web3RTFKT Getting Wrecked for Horrendous Merch DropNike’s RTFKT has been teasing a drop of metal boxes that were at some point valued at 2+ETH. What this product actually ended up being was a 0.1ETH discount that would be applied upon the purchase of Nike’s new self-lacing shoes (which are not available for shipping outside of the USA). In this episode, our hosts discuss the anger that this caused, the tension between Nike’s corporate background and Web3’s focus on the community, and how they can improve loyalty among their Web3 community going forward. TIME-STAMPED SHOW NOTES: [00:07] The backstory to RTFKT’s...2023-01-2704 min

Creators of Web3NFT Basel - 1 Year LaterLast year’s NFT or Art Basel was the height of the NFT market. Having just returned from NFT Basel 2022, Eric and Wil share their views on this year’s event and what it says about the NFT market going forward. Tune in to find out what Eric and Wil gained from this year’s NFT Basel and why they are cautiously optimistic about the NFT space. TIME-STAMPED SHOW NOTES: [00:04] Some background into last year’s NFT Basel. [00:40] Wil’s take on this year’s NFT Basel. [01:07] The types of meetings Wilson attended. [01:55] The geographic limitations of NFT Basel...2023-01-2504 min

Creators of Web3How to Deal With Anger From Your CommunityWhen you are dealing with anger from your community, it’s important to take a step back and gain perspective. In today's conversation, we unpack the difference between useful feedback and unwarranted anger, and how to determine when you should engage. TIME-STAMPED SHOW NOTES: [00:00] An overview of the anger we’ve been seeing in our communities. [00:29] Examples of when Wil chooses not to engage with anger in his community. [01:28] Why you need to protect your mental health. [02:07] How to differentiate between respectful feedback and unwarranted angry comments. [02:40] How a member of Wil’s community has inspired him. ...2023-01-2304 min

Creators of Web3Critical Lessons You Can Learn From Traveling for an Extended Period of TimeTraveling for an extended period of time, whether it’s to attend an event or go on holiday, can be incredibly invigorating. In today’s episode, Eric breaks down his recent three-week trip in which he visited Dublin, London, and New York. He breaks down what he learned from attending conferences in each city, and offers his advice for anyone looking to travel more by being hired to speak. To learn more about our key takeaways from long periods of travel, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:26] The conferences that Eric recently spoke at i...2023-01-2010 min

Creators of Web3How to Create Connections in Web3It’s always a good time to network and make connections, and one of the best ways to do so is through common interests. Tune in as we discuss the best ways to connect with people (both online and offline) and how to identify the many ways you can add value when reaching out to new people! TIME-STAMPED SHOW NOTES: [00:06] The new checkmark feature on Twitter and why you should get yourself verified. [00:37] Why now is a good time to network. [00:57] How to learn about what people are interested in and how you can add value. [01:26] Ex...2023-01-1804 min

Creators of Web3Time Management as a FounderTime management is something every founder needs to come to grips with. The “work hard, play later” mentality can be a really dangerous one to fall into, and today, we discuss ways to manage your time effectively to maintain a balanced lifestyle. Tune in for our personal time management goals and tactics. TIME-STAMPED SHOW NOTES: [00:08] Who inspired the topic of today’s episode? [00:43] What entrepreneurs get wrong when it comes to time management. [01:54] Our time management strategies and goals. Tweetables: “Time block is a really important tactic.” — @wilxlee [0:02:28] “Not taking control of your time a...2023-01-1605 min

Creators of Web3Extreme Winter Incoming – What Should We Do As Founders?Winter is coming and, as founders, we need to prepare to weather the storm. With the recent mass layoffs and hiring freezes in the Web3 space, it’s important to stay level-headed as a leader and do your best to steer the ship in the right direction. In this episode, we discuss strategies for staying afloat, and the qualities required to do so. Stay tuned for our prediction for the future of NFT projects! TIME-STAMPED SHOW NOTES: [00:07] Recent news: Meta layoffs, strikes, and hiring freezes. [00:35] What to do as founders, to survive the winter. [02:09] Whether or no...2023-01-1305 min

Creators of Web3FTX Saga and Implications to FoundersThe FTX saga has really drained confidence in the crypto space. In this episode, we examine the implications for founders and the industry at large. We speculate about the cause of FTX’s undoing and the lessons that can be learned from it. Tune in to find out how, despite its negative implications, this collapse may actually benefit the industry in the long run! TIME-STAMPED SHOW NOTES: [00:17] The FTX saga explained. [00:52] The role of leverage in their undoing. [02:20] What they’re doing to try to bounce back. [02:30] The implications for founders and the industry at large. [03:42] Less...2023-01-1105 min

Creators of Web3How Proper Web3 Events Should Be RunMore often than not, Web3 events are poorly organized, and attendees walk away with far less than their money’s worth. In this episode, we look at examples of both good and bad event experiences and break down what’s required to run a proper event. Tune in for more on the business model of these conferences and networking events, and how to personally make the most of them. TIME-STAMPED SHOW NOTES: [00:05] The pitfalls of the NFT London conference. [00:57] Examples of good event experiences and how proper events should be run. [03:33] Examples of badly organized events. [04:00] What...2023-01-0905 min

Creators of Web3How We’re Thinking About Building Our Teams in a Tough ClimateAlthough we’re in a particularly tough economic climate, it’s ironically a great time to hire. In this episode, we examine why that is, and break down how best to find the perfect team members. You’ll also discover what not to do when hiring generalists versus specialists, and why values should always come first! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: building teams in the current economic climate. [00:15] When to hire generalists versus specialists. [01:52] How not to approach hiring. [02:12] How to ensure you find the right people for your team. [05:15] Why now is a good time to...2023-01-0606 min

Creators of Web3How To Deal With Turnover in Web3Staff turnover is never comfortable, but sometimes it’s unavoidable. In this episode, we examine our experiences of turnover against the backdrop of the current labor market in the web3 space. The market has evolved significantly in the past ten years, and today, we look at what that means for employers and discuss ways to smooth the turnover process. TIME-STAMPED SHOW NOTES: [00:11] The challenge of employee turnover. [00:49] The current labor market in the web3 space. [01:39] The Fed Put explained. [02:04] The evolution of the labor market in the world of technology. [03:02] What the current employer’s market mean...2023-01-0405 min

Creators of Web3Are Roadmaps a Good or Bad Thing?Having a roadmap for your NFT project is an industry-standard, yet is it always a good idea? In this episode, Wil fills us in on why he chose not to publish a roadmap for The Littles. We discuss the limitations of roadmaps, when it’s a good idea to have one, and how best to approach it to allow flexibility. TIME-STAMPED SHOW NOTES: [00:16] Why Wil chose not to publish a roadmap for The Littles. [00:56] The limitations of roadmaps. [01:39] When it’s a good idea to have a roadmap. [01:56] How best to approach roadmaps. Tweetables: “W...2023-01-0203 min

Creators of Web3How Wil Is Building a Council for The Littles NFT CommunityThere are many pros to building a committee within your NFT projects and an equal amount of drawbacks. In this episode, we break down the benefits and share tips to avoid a toxic outcome. We look at the importance of vetting people and how to do so, as well as the value of diversity in council members. Tune in to find out how Wil is building a council for The Littles NFT community. TIME-STAMPED SHOW NOTES: [00:18] The pros of having a council or committee within your NFT projects. [00:52] What to be wary of when building a c...2022-12-3004 min

Creators of Web3The Rise of Councils in NFT CommunitiesWe’ve noticed a recent rise in councils in NFT communities. In today’s episode, we break down the ins and outs of this trend and what it means for the evolution of communities. Tuning in you’ll hear why The Littles are creating their very own council to nurture their community and how having a council can help more people feel included. TIME-STAMPED SHOW NOTES: [00:00] Introducing today’s topic: The Rise of Councils in NFT Communities. [00:05] Why The Littles are creating a council to nurture their community. [00:51] Examples of other NFT projects that have announced adding c...2022-12-2802 min

Creators of Web3Why Having A Media Company Matters in Web3We live in an age of information overload, and if you’re trying to capture someone’s attention, you need to stand out from the crowd. One of the best ways to excel in the new attention economy is to have a media company where you can regularly put out fresh information. This is especially true in a fast-growing field like Web3 where things are constantly changing and your audience is actively looking for updates. To learn more about what it means to have a media company and why it matters in the Web3 space, make sure you press play...2022-12-2605 min

Creators of Web3How To Get More Out Of Your Community (And Not Burn Out)Constantly remaining engaged with your community takes a ton of work (and attention!). And while building your community is essential, it is equally important that you do so in a way that does not result in exhaustion and burnout. Join us today as we discuss how you can get more out of your community without falling into the burnout trap! TIME-STAMPED SHOW NOTES: [00:00] Introducing today’s topic: How To Get More Out Of Your Community (And Not Burn Out). [00:04] Why it’s essential for community members to be aligned with your core values, even if it take...2022-12-2305 min

Creators of Web3Fundraising for Your Web3 ProjectThe current downturn in the economy has had a significant effect on fundraising. Tuning in you’ll hear about Will’s approach to fundraising, how they have demonstrated their worth, and what he is doing to showcase his work. Make sure you tune in to gain fresh insight into what it takes to fundraise for your Web3 project! TIME-STAMPED SHOW NOTES: [00:00] Introducing today’s topic: Fundraising for Your Web3 Project. [00:10] An overview of how Will is currently fundraising for his Web3 project. [01:24] Why do you need to define what sets your project apart from others? [02:58] What Will i...2022-12-2106 min

Creators of Web3Our Reflections After Doing Free MintsIn today’s episode of our Web3 series, we share our reflections after doing free mints. ‘Crypto winter’ is here, and NFT creators are searching for ways to gain recognition, sell work, and save on heavy minting costs. That’s why a growing number of projects, including The Littles and Leveling Up Heroes, have opted to release NFTs via free mints. Tuning in, you’ll hear our personal perspectives on this low-commitment model, why we did it, and what you stand to gain from doing the same! TIME-STAMPED SHOW NOTES: [00:04] Why free mints are popular right now. [00...2022-12-1904 min

Creators of Web3How Veefriends’ Toys R Us & Macy's Retail Push Will Change EverythingToday, we talk about how VeeFriends’ Toys R Us and Macy’s retail push will change everything going forward. This signals a major shift for Gary Vaynerchuk’s IP from digital to physical NFT collectibles, with the first-ever limited collection of plush and vinyl characters becoming available at Macy’s and Toys “R” Us nationwide. Tune in to hear our thoughts on this big move! TIME-STAMPED SHOW NOTES: [00:11] Potential long and short-term impacts signaled by the retail partnership. [01:06] Why NFT collectibles and merch are somewhat of a status symbol? [01:49] Why do we say this move will “change everyth...2022-12-1603 min

Creators of Web3OpenSea's Volume Is The Lowest It Has Been in 14 MonthsToday, we address why OpenSea’s volume is now the lowest it has been in 14 months. In October, OpenSea recorded $8.4 million in daily volume. Of course, this still seems like a very respectable amount of trading, but it’s a number that nonetheless marks a long-term low for the world’s largest digital marketplace for crypto collectibles and NFTs. Tune in today to get our take on the matter! TIME-STAMPED SHOW NOTES: [00:05] A look at the numbers and the state of the market right now. [00:23] Why Will believes we will continue to see even lower lows. [01:13] The ne...2022-12-1401 min

Creators of Web3What Really Matters For All BuildersToday, we talk about what really matters for all builders. Whether you are a budding Web3 builder or just crypto-curious, there is a seemingly endless list of tools and resources that you need to wrap your head around. In this episode, we cover two surprisingly simple core principles for builders to keep in mind as they navigate the complex ecosystem of ever-evolving information in the Web3 world. Join us to find out more! TIME-STAMPED SHOW NOTES: [00:17] Why first-time builders often struggle with focus. [00:44] A lesson in focus and success from Bill Gates and Warren Buffet. [01:10] Understanding...2022-12-1203 min

Creators of Web3How Elon Buying Twitter Will Affect Web3In today’s episode, we discuss how Elon Musk’s acquisition of Twitter will affect Web3. This is an ever-changing and somewhat messy story with a lot of moving parts. It’s also a story that will likely continue to stretch out over a number of months, which is why we’ve put together a guide for how one of the biggest tech deals in history will impact Web3 and how you can prepare for these changes. Tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:04] A look at the timeline of the Elon Musk-Twitter saga. [00:27] What sta...2022-12-0904 min

Creators of Web3The Importance of Diversifying Your Bags, and Risk AssessmentIn this episode of the podcast, we talk about the idea of diversifying your bags and making better risk assessments. A foundational rule that we can all follow is to be clear on the projects you choose to align with. Once you do this, it is easier to hold true to the art and artists that you believe in. There is no need to try and invest in all the different things that are out there! TIME-STAMPED SHOW NOTES: [00:07] Different roles in a community through the evolution of a project. [00:30] Staying realistic and clear on what...2022-12-0702 min

Creators of Web3Storytelling in NFTsToday, we get into the role of storytelling in NFTs. Tuning in, listeners will hear Will talk about why stories are a little overhyped in the space right now, but also why they will continue to be utilized in order to generate interest in different products and projects. TIME-STAMPED SHOW NOTES: [00:10] The recent emergence of the Renga project. [00:32] Why storytelling is probably not very significant but still necessary. [01:07] How stories impact all of us in different ways. [01:21] The stories that already exist for popular NFT characters. Tweetables: “I personally don't think there is mu...2022-12-0501 min

Creators of Web3Apple Allowing Devs to Implement NFTs 30% CutFor today's episode, we briefly discuss Apple's decision to allow devs to implement NFTs at a 30% cut. For us, this is something exciting and we feel really bullish about what this will do to the marketplace. Tune in to hear about why complaining is futile, and how things might pan out. TIME-STAMPED SHOW NOTES: [00:08] What Apple's decision means for the current gaming landscape. [01:02] Angles that Apple is working and why their actions make sense. [01:30] Why do we feel really bullish about this move from Apple? Tweetables: “You're playing in their ecosystem. If you do...2022-12-0202 min

Creators of Web3Traders Will Always be TradersOn today's show, we talk about the reality of traders in the NFT space. In light of the constant movement and shifting in our communities, it is important to remain focused on what is important and under your control. Tune in to hear why long-term investing is better than trading, and how to evaluate communities and founders based on their products. TIME-STAMPED SHOW NOTES: [00:12] Separating others' actions from your project and vision. [01:20] Remaining focused on what is actually within your control. [02:00] Examples of exciting things that NFT CEOs are doing right now! [02:41] Why long-term investors are...2022-11-3003 min

Creators of Web3How to Manage Community SentimentIn this episode, we break down some of our thoughts and approaches to managing community sentiment. Drawing on some recent experiences with launching new products, Will and Eric share some of the ideas that could be useful for you in making sure your community stays strong and on track with its ideals. Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:12] Lessons from Will's recent launch. [00:54] Avoiding emotional reactions and accepting certain losses. [01:40] Allowing the community a lot of freedom up to a specific point. [02:30] Acknowledging where energy and focus have been directed. [02:51] The realization that...2022-11-2804 min

Creators of Web3What We're Doing For Art BaselToday on the show we discuss Art Basel, an art show in Miami that has grown tremendously in the past few years. We break down some of the satellite events that you can expect to see there, why it’s an excellent opportunity to network for anyone in the Web3 and NFT space, along with our tips for making the most of your time there! TIME-STAMPED SHOW NOTES: [00:00] Introducing today’s topic: What We're Doing For Art Basel*. [00:04] An overview of Art Basel, and art show in Miami. [00:49] What you can expect when you attend Art Base...2022-11-2504 min

Creators of Web3Recap of The Littles' Big Arcade LaunchIn today's episode, we look back at The Littles' recent launch (and what made it successful)! Will shares some of his reflections on expectations, reception, the stressful elements, and more, so make sure to tune in to hear all about this momentous occasion! TIME-STAMPED SHOW NOTES: [00:31] The success of the launch and Will's reflection on what enabled this. [00:17] Looking at the atmosphere the day before the launch. [02:35] Big expectations and a good reception! [02:52] The issue that Will had with one of the developers ghosting at the last minute. [03:41] How stress impacts the actions of employees before...2022-11-2308 min

Creators of Web3What To Do About Negative People Attacking Your CommunityDealing with negativity and hateful attacks can have a lasting impact. Not just on your day or your mental health, but also on your perspective. In today’s episode, we discuss how to deal with negative actors who are attacking projects and how to maintain a balanced perspective as the founder or leader of your project. TIME-STAMPED SHOW NOTES: [00:33] Why Founders need to have some distance from their community. [01:49] The importance of discerning constructive feedback from purely negative attacks. [02:03] How to use surveys for constructive feedback. [03:55] That’s it for today! Don’t forget to rate, review...2022-11-2104 min

Creators of Web3How To Cultivate the Right Mindset During a Down MarketYour mindset can have a profound impact on your life and your business. In today’s episode, Wil and Eric share their strategies for fostering a positive outlook and maintaining a balanced perspective. From meditation to spending time in nature, learn why getting away from your screen is essential for recharging and being an effective leader! TIME-STAMPED SHOW NOTES: [00:00] The profound impact that your mindset has on your life and your business. [00:30] How Eric cultivates a mindset that keeps him moving forward. [02:05] Why recharging is so important as a leader. [03:09] How to identify things that recharge yo...2022-11-1804 min

Creators of Web3How To Keep Your NFT Team MotivatedThe current NFT landscape and the broader global economy are facing a lot of challenges and uncertainty. And in a down market such as this one, it can be difficult to maintain your motivation. Tune in as we discuss our strategies for keeping your NFT team motivated, from the power of optimism to having an inspiring vision for your product! TIME-STAMPED SHOW NOTES: [00:00] Why it’s tough to stay motivated in a down market. [00:21] How The Littles team is maintaining their motivation in the current NFT landscape. [01:22] Why communication is so important within a company. [02:51] That’s it...2022-11-1602 min

Creators of Web3Our Honest Opinion on the Current NFT LandscapeNFTs are currently experiencing a bit of an identity crisis. After being an exciting new trend, NFTs now need to find their long-term purpose in the broader online landscape. Tune in as we discuss the transition from NFT 1.0 to NFT 2.0, the state of the current NFT landscape, and why NFTs are in a promising phase of renewal and discovery. TIME-STAMPED SHOW NOTES: [00:15] Wil’s thoughts on the current NFT landscape. [00:18] The concept of NFT 1.0 and NFT 2.0. [01:12] Eric’s thoughts on the current NFT landscape. [02:13] The current feeling of uncertainty in the economy and the NFT market. [03:15] Why...2022-11-1404 min

Creators of Web3What Does It Mean to Build World-Class IP?Intellectual Property (IP) can be an incredibly valuable asset. Just look at the immense success of the Marvel Cinematic Universe (MCU), which would not have been possible without the studio’s extensive IP ownership. Today on the show we delve into what it takes to build world-class IP and how to build a business model around it. Tune in to hear what Wil is focusing on for The Littles’s IP, why storytelling is so important, and why it takes decades to build world-class IP! TIME-STAMPED SHOW NOTES: [00:05] An overview of what constitutes intellectual property (IP). [00:33] Wil’...2022-11-1104 min

Creators of Web3The Good and Bad Sides of Free Mint ProjectsOne of the most popular launch options for NFTs is free minting, but is it the right choice for you? In today’s episode, we unpack the good and bad sides of free minting. We share what we’ve learned from doing free mint launches and why free minting is still a viable option despite its drawbacks. Tune in to learn more about the nuances of free minting and what we think of it! TIME-STAMPED SHOW NOTES: [00:06] A quick high-level overview of free mint projects. [00:40] Why Wil is using free minting for his upcoming launch. [01:16] How free...2022-11-0903 min

Creators of Web3When Are NFTs Going To Go Mainstream?NFTs are more likely than not to seep into the mainstream and today, we voice our predictions on when that will be and how it will play out. We speculate about the role of big corporations in this shift and the light switch moment it will inspire. TIME-STAMPED SHOW NOTES: [00:06] When we predict NFTs will go mainstream. [00:26] The unsustainable business model of NFTs as a speculative asset. [00:36] The role big corporations will play in the mainstream-ification of NFTs. [01:05] How we predict the shift to play out. [02:16] The likely light-switch moment that will come with NFTs going...2022-11-0702 min

Creators of Web3What Really Goes Into Building A Project For the DecadesMany creators and marketers in the NFT space are hyper-focused on the meta that’s in front of them right now, without simultaneously setting their eyes on the horizon. Without a long-term vision, projects are more likely to fall flat. In this episode, we talk about our ten-year goals for our respective brands and what it takes to build a project for the decades. TIME-STAMPED SHOW NOTES: [00:18] Wil’s long-term vision for The Littles. [00:44] The Littles’ fundamental business model as an IP brand. [01:01] How Leveling Up Heroes intends to build for the decades. [02:11] The likelihood of projec...2022-11-0403 min

Creators of Web3How To Deal With Entitlement In The Web3 SpaceEgo and entitlement are rife in the Web3 space, as we all run the risk of falling prey to the echo chamber effect. In this episode, we look at how entitlement manifests in the space, how to sift out the ego, and why it’s important to work with people with integrity. Tune in to find out how to measure your success in terms of metrics rather than arbitrary complaints, and avoid getting sucked into the world of entitlement. TIME-STAMPED SHOW NOTES: [00:13] How entitlement manifests in the NFT space. [01:16] The importance of working with people with in...2022-11-0207 min

Creators of Web3How To Deal With the Unforgivingness of the NFT SpaceThe NFT space can be wildly unforgiving and, in this episode, we examine why that is, how it manifests, and what you can do to deal with the excess demands. Tune in to find out how to manage the relentless expectations and minimize the impact while remaining steadfast in your mission. TIME-STAMPED SHOW NOTES: [00:07] Why the NFT space is so unforgiving. [00:31] The impact of the excess demands in the space. [01:28] An example of the mental health effects of the relentless demands. [03:15] The importance of continuously resetting expectations. [03:36] Examples of unforgivingness in the NFT space. [04:00] The value...2022-10-3105 min

Creators of Web3Is Legal Important for NFTs to Start WithIf you want to set your business up for growth or potential restructuring further down the line, you’re going to need to take legal into account. Tune in to find out why, and why it’s essential to hire a lawyer specializing in your specific niche. TIME-STAMPED SHOW NOTES: [00:00] Today’s topics: the importance of Legal for NFTs. [00:14] Why it’s important to seek legal advice off the bat, specific to your project’s mission. [01:32] Why you need to hire specialist lawyers according to your niche. Tweetables: “Seeking legal help right up front is rea...2022-10-2802 min

Creators of Web3SEC cracking down on BAYCThe Securities and Exchange Commission (SEC) has been investigating Bored Ape Yacht Club’s (BAYC) parent company, Yuga Labs. Their crackdown is focusing on potential securities violations for the sale of Bored Ape NFTs as well as ApeCoin tokens. Tune in as we discuss the latest developments in this story, and what the outcomes mean for other NFT products! TIME-STAMPED SHOW NOTES: [00:00] Introducing today’s topic: SEC cracking down on BAYC. [00:19] Will’s thoughts on the SEC’s interrogation of BAYC. [00:31] What other NFT producers can learn from this story? [01:01] Why regulations are important for guiding the NFT...2022-10-2601 min

Creators of Web3Building The Next Pixar, Tony Robbins' As A Father, Making The Metaverse Tangible, with Josh from ImmiAnimation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today’s episode you’ll hear from immi.io co-founder Josh Robbins about the creation of immi.io, how it works, and some of the exciting things they have planned. In our conv...2022-10-2532 min

Creators of Web3More VCs Entering the Space (Doodles, BAYC, Moonbirds, etc.)More venture capitalists are entering the NFT space. At the forefront are Doodles, BAYC, and Moonbirds, among others. During today’s conversation, Eric and Wil discuss the sometimes contested role of venture capital investment in NFT projects. Hear why the majority of people don’t like VCs entering the NFT space, and why ethos compatibility comes down to the parameters set by the founders of each Venture Capital firm. Eric and Wil discuss the importance of sourcing a value-add VC that will do more than just contribute funding, and acknowledge the role of VC in taking projects further than the...2022-10-2404 min

Creators of Web3Our Thoughts on Personal MarketplacesWhile many folks in the NFT space are opting to integrate a personal marketplace onto their websites. During today’s episode, Eric and Wil discuss what this means, where it is needed, and why you should only consider having one built if you need to have more control over the user experience. Tune in today to hear more! TIME-STAMPED SHOW NOTES: [00:06] What Eric and Wil mean by a ‘personal marketplace’. [00:30] Why Wil doesn’t see a need to have a personal marketplace unless there is high traffic? [00:50] How Eric approaches trading. [01:15] The primary benefit of a personal...2022-10-2101 min

Creators of Web37 Can’t Miss Tools for NFT CreatorsWith a plethora of tools on the market for NFT creators, it can be tough to know where to start. During today’s episode, Eric and Wil reveal which ones they have found most useful, from minting and owning podcasts, to design work and keeping abreast of the best-selling NFTs on the market. Hear where Eric turns when he wants to get more granular about his NFT research, and what Wil uses to optimize project management. You’ll also learn about the Rarity tool, and the NFT integrations built by Shopify that can change how you approach NFTs today. Than...2022-10-1903 min

Creators of Web3How Wil created world class merch but lost money!Creating merch certainly seems like a foolproof way to generate profits, but that’s not always the case! Today, we are discussing how Wil actually lost money on the world-class merch he created with the Littles, and why profit was never part of the plan. We discuss how Wil sees the role of merch in the overall messaging for the Littles, in step with the philosophy that how you do one thing is how you do everything. Hear how merch can be used to show investors the quality of your work, why Wil doesn’t mind that merch is a lo...2022-10-1705 min

Creators of Web3Recap of Leveling Up Live Event and How To Do Your Own ConferenceWelcome back! Today, we’re reflecting on our recent Leveling Up Live Event, and sharing some tips on conference creation with our listeners. Join us as Wil shares his experience of the conference as an attendee, telling us why he rates the live event as the best he has been to. Next, Eric unpacks the structure of the event, which is designed to facilitate networking and education far beyond what you can find online. Hear about the conference’s unique selling point, how the audience is curated, and why it can be so powerful to bring similarly positioned people toge...2022-10-1406 min

Creators of Web37 Boneheaded Mistakes That We Made Launching Our NFT ProjectsLaunching an NFT project is no easy feat, and there are many potential pitfalls along the way. That’s why, during today’s episode, we’re giving you the opportunity to learn from our mistakes! Tune in to hear our thoughts on choosing a market to launch into, investing in security, and going along with the meta. We also discuss what happens when you fail to fully buy into your vision from the beginning, and why having too many offers can be a point of confusion, rather than an easier sell. Finally, you’ll learn why we’ve come to value c...2022-10-1204 min

Creators of Web3How Long Should You Wait To Be Profitable for Your NFT Project?The halcyon days of making a substantial amount of money from NFTs in the short term (and then being able to disappear) are largely behind us. As this industry continues to establish itself, it is becoming increasingly important to continually evolve your project and ensure that it is sustainable. In today’s conversation, we take a look at how the short-term and long-term profitability of NFTs have shifted, how this has affected our projects, and what we expect to see in the future. To learn more about how the world of NFTs is developing and how to evaluate your fu...2022-10-1005 min

Creators of Web3Should You Raise Money for Your NFT Project?Many entrepreneurs mistakenly believe that venture capitalists base their choices on founders, projects, and ideas. In reality, they’re more likely to make their decisions based on whether they feel that it’s an industry they should be investing in. Tune in as we discuss how investors approach companies and founders, what we’ve observed in our industry, and how to determine whether or not you should raise money for your project. We also delve into different case studies and evaluate where our own projects, like The Littles and Leveling Up Heroes, stand in the greater scheme of things. For al...2022-10-0610 min

Creators of Web3Eric Minted Out 12,345 NFTs in 19 Minutes. Here's How.The NFT market has been pretty tumultuous of late. With this in mind, Eric concluded that he needed to take a novel approach if he wanted to create a robust foundation for his latest NFT launch. Tuning in, you’ll hear Eric break down how he minted 12,345 NFTs in 19 minutes and how he deployed his execution strategy. Learn how Eric formed strong relationships in the Web3 community, its contribution to his latest launch, and the important role that collaboration played in the build-up to the event. We also discuss Eric’s business model, what it means to create education-focused NFTs...2022-10-0409 min

Creators of Web3How We’re Thinking About Our Business Models For Our ProjectsThinking about our business model is important because it determines how we are going to make money from each of our projects. Tune in as Will shares the three pillars that support his business plan for the Littles, and how they are unfolding in reality. We touch on where Will believes the best cases for gaming can be found, and the surprising place where the majority of revenue is generated for top IP brands. Hear us talk about the role of merch, what investors want to see, and how positive feedback has validated the vision that Will has for...2022-09-2909 min

Creators of Web3The MV3 Universe, Web3, and NFTs with Metav3rse Founder, Roberto NicksonThere is a new, fantastical universe to look forward to; a first of its kind! The MV3 Universe is the first ever film franchise birthed from an NFT collection, and today, we are joined by one of its co-founders, Roberto Nickson. Roberto is also the brains behind Metav3rse, and in our conversation, he gives us an account of what his life was like before he ventured into Web3. We speak about Ethereum as a ground-breaker, a passionate crusade against Web3 scammers, and the scandal surrounding the Instagram page @NFT, as well as choosing integrity over riches. Roberto has...2022-09-2726 min

Creators of Web3Will’s Vision with DreamSpaceOur very own Will has created the Littles, which promises to become the Mario of Web3. During today’s episode, he introduces us to three pillars that facilitate real utility within the crypto space, which have been built into the game. Hear why they have decided to focus on their core community first, before advertising beyond it, and why he doesn’t consider the game’s main aim to be monetization. Hear about how the platform can become an easy onramp for Web 2 companies, why DreamSpace provides a different way to think about utility, and more when you tune in tod...2022-09-2206 min

Creators of Web3The Mario of Web3 with Wil LeeToday we have our very own Wil Lee in the hot seat to answer questions about the Mario of Web3, The Littles. In this episode, Wil explains what The Littles is, what inspired it, and what it’s evolved into, shedding light on some of the project’s upcoming endeavors. We get insight into how The Littles procured impressive partnerships with the likes of Cool Cats and Time, and why they’ve chosen to launch a 1-Up arcade experience. Tune in to hear all about The Littles’ goals and marketing strategies, from high-quality merch to raising capital, and more! TI...2022-09-2026 min

Creators of Web3Do Creator Royalties Matter?While creators once benefitted from royalty fees long after launching their work. Now, with Pseudo-Swap, royalties can easily be bypassed, and people are debating whether or not the fees are relevant to today’s landscape. Join us today as we discuss the critical questions that this conversation raises, and what we feel your focus should shift towards. We touch on decentralization, how it gets taken too far, and where you are most likely to find the answers you seek. Thanks for tuning in! TIME-STAMPED SHOW NOTES: [00:26] How Pseudo-Swap has made it possible to bypass royalties and wh...2022-09-1504 min

Creators of Web3Is Sudoswap the Future Model for NFT Exchanges?Sudoswap is a decentralized NFT marketplace with lower fees than other marketplaces where everything is done on chain and creators get 0% kickback. So, is Sudoswap the future model for NFT exchanges? We think it’s part of the future, but not the only future. Tune in today to hear our thoughts on this topic! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: is Sudoswap the future model for NFT exchanges? [00:15] Characteristics of OpenSea. [00:33] An overview of how Sudoswap works. [01:09] Statistics that show how Sudoswap has grown. [01:32] Our thoughts on the future of Sudoswap. [01:50] Different types of markets that exis...2022-09-1303 min

Creators of Web3Over the Last 9 Months, 40 of the Top 100 Public Companies Have Invested ~$6b Into Web3 CompaniesIn 2017, crypto wasn’t getting any validation from celebrities, top-tier entrepreneurs, or public companies. Today, 40 of the Top 100 Public Companies have invested ~$6b into Web3! This is the future, and the time to get involved is now. Tune in today to hear why! TIME-STAMPED SHOW NOTES: [00:00] The astounding fact that 40 of the Top 100 Public Companies Have Invested ~$6b Into Web3! [00:25] How the Web3 space has evolved over the past four years. [01:19] Why this time to participate in Web3 is now! [02:13] Company name changes that show the confidence in Web3. [02:28] The next step: government regulation. [03:07] Reframing the wa...2022-09-0803 min

Creators of Web3How To Run Your NFT Team Meetings Like A ProLong, drawn-out, unnecessary meetings aren’t good for morale or productivity. So as a founder it’s vital that you learn how to run your NFT meetings like a pro! In this episode, we share what our team meetings consist of, how often we hold them, and the tools and resources that we have used to ensure that they are as efficient and effective as possible! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Running your NFT team meetings like a pro! [00:29] EOS; the tool that will enhance your meeting-holding skills. [01:27] How to make meetings more efficient. [02:48] Two recomm...2022-09-0605 min

Creators of Web3Assembling Your NFT Team — How To Hire the BestIf you aim to go far, not fast, you’ll need a solid team on your side. In this episode, we fill you in on what to look for in team members and how to find them! We get candid about the hiring mistakes we’ve made and how to avoid them and discuss the importance of value alignment within a team. If you’re wondering how to source talent in the Web3 space that best aligns with your vision, this episode is for you. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Assembling your NFT team! [00:24] Hiring mistakes...2022-09-0108 min

Creators of Web3Collaborations - How To Get Your Dream CollabsGetting your dream collabs may be more achievable than you think. In this episode, we list some of our key partners and break down the steps we took to establish these dream collaborations. It’s important to focus on the people that matter as you build relationships in the industry without drowning in unnecessary noise. Join us as we share our take on sales and partnerships as well as some tips and insights for landing your dream collabs. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to get your dream collaborations. [00:06] The importance of collabs in the worl...2022-08-3005 min

Creators of Web3Defining the Mission of Your NFT ProjectDefining the mission of any project is essential and, in this episode, we explain what that means by giving examples of the mission statements of our respective NFT projects. Tune in to find out why it’s so valuable to define your mission and where to look for inspiration! TIME-STAMPED SHOW NOTES: [00:00] Introducing today’s topic: Defining the mission of your NFT project. [00:36] The mission of Leveling Up Heroes. [00:43] The advantages of having a mission. [01:34] The vision and mission of The Littles and the various vehicles for fulfilling them. [03:02] Our recommendation to google mission statements. [03:27] The time...2022-08-2504 min

Creators of Web3How to Market Your NFT Project Like a ProIt’s one thing to have a great NFT, but if you don’t market it well, people won’t ever see it or buy it! So, in today’s episode, we're diving into our top pieces of advice for how to market your NFT project like a pro! We draw from our own experiences of what worked and what didn’t, and while we encourage you to learn from our mistakes, everybody is unique and it’s so important that you figure out the strategy that works best for you! TIME-STAMPED SHOW NOTES: [00:27] An overview of the many...2022-08-2305 min

Creators of Web3Long Term vs Short Term Thinking in Web3Short-term pain, long-term gain! During this episode, we discuss long-term vs short-term thinking in Web3, and through the use of examples, we explain why the former is so much more beneficial than the latter as a business-building strategy. TIME-STAMPED SHOW NOTES: [01:21] The problem with short-term thinking. [02:00] An example of what building a business based on short-term thinking looks like. [02:55] Factors that make The Littles a long-term project. [04:36] Why Jeff Bezos (love him or hate him) epitomizes long-term thinking. [05:51] Lessons from Charlie Munger, and a book recommendation if you’re interested in learning more. [07:01] Please don’t forg...2022-08-1807 min

Creators of Web3What is NFT 2.0We’ve left the first generation of NFTs behind, and in today’s episode we’re answering the question, “What is NFT 2.0?” NFT 2.0 is about loyalty, access, identity, engagement, and more! Tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:16] What first-generation NFTs were like. [00:57] Defining NFT 2.0. [01:21] An explanation of the loyalty element of NFT 2.0. [02:29] Exploring the ‘freemium’ concept. [04:15] The greater degree of access that NFT 2.0 allows for. [05:15] How Will’s latest project has evolved into NFT 2.0. [07:21] Please don’t forget to rate, review, and subscribe to this podcast! Tweetables: “NFT 2.0 means loyalty, access, ide...2022-08-1707 min

Creators of Web3How To Build an NFT Project From ScratchBetween the two of us, we know a thing or two about getting a project off the ground, and today we’re going to give you a broad overview of how to build an NFT project from scratch. We list the six steps required and explain how to identify your niche, make your mark, and assemble the perfect team! Consider this an introduction and stay tuned for future episodes where we examine each of the six steps in more detail! TIME-STAMPED SHOW NOTES: [00:33] How to identify your niche. [01:38] Six steps to starting an NFT project from sc...2022-08-1603 min

Creators of Web3How To Be a Professional in Web3There is a very specific demographic monopolizing the Web3 space at the moment, and we’ve observed a distinct lack of professionalism. If you want to stand out in the space, make good impressions, and get hired, you’re going to have to adopt a degree of professionalism. In this episode, we explore what it means to be professional and how best to approach professionalism in the world of Web3! Tune in to discover where you might currently be lacking, and what you can do to become the ultimate professional and make real, lasting connections. TIME-STAMPED SHOW NOTE...2022-08-1507 min

Creators of Web3The Web2 vs Web3 DichotomyThere is a false dichotomy between Web2 and Web3, whereas, in reality, it isn’t (and cannot be) an us versus them situation. There is an overlap as the future of the internet unravels, and we’ve observed that there are characteristics of both that can comfortably live together and provide great value. We believe the true evolution comes with equilibrium and, in this episode, we examine the divisiveness and consider what needs to change in order to invite people into the Web3 space without judgment. TIME-STAMPED SHOW NOTES: [00:00] Introducing today’s topic: The Web2 vs Web3 D...2022-08-1205 min

Creators of Web3How We’re Changing the Format of Creators of Web3There are plenty of other long and arduous podcasts out there about Web3, but we’ve decided to take a page from Marketing School and change the format of Creators of Web3. In this episode, we fill you in on what you can expect from now on, as we shrink our podcast into bite-sized daily episodes. Tune in to find out why we’ve decided to make this change, and how it will essentially serve you, the audience, better. TIME-STAMPED SHOW NOTES: [00:11] The format of Eric’s daily podcast, Marketing School. [00:30] Why we’re adopting the shorter...2022-08-1103 min

Creators of Web3Is Veefriends the ultimate brand play? Are punks the holy grail of NFTs? Chipotle 'Buy The Dip' thoughts and moreIn this episode, we talk about Gary Vee's Veefriends, a blockchain-based play on the old childhood game of UNO. Veefriends is the ultimate brand play. It's the best realization of a digital collectible to date- and it still has a lot of room to grow. We also discuss why more people should be creating Cryptopunks (or similar NFTs) as not just a cool collectible, but as a brand-building asset.2022-08-0221 min

Creators of Web3Our free mint projects (ALPHA!), can Punks flip Apes?, Web3 acquisitions, is the bottom in?Could the re-rise of CryptoPunks flip Apes? In this chatty episode, Wilson Lee and Eric Su cover some hot and popular topics! To start, Wil gives us a breakdown of his plans for his new free mint and, although he can’t share too many details, we learn that it is something you won’t want to miss! We learn more about how to market your free mint, whether you should make your advertising public, important strategies to create, and how to approach your customers in a way that will convert and keep them! We hear about reading the room...2022-07-2628 min

Creators of Web3Crypto Scams, Blockchain Identity, Reputation and Compliance, and QuadrataWeb3 and decentralized finance (DeFi) have tremendous potential, but there are key advancements that need to be made before widespread adoption can take place. In today’s episode, we meet up with Fabrice Cheng, Cofounder and CEO of Quadrata, a company that provides a safer experience for users through their innovative new NFT Passport. Learn how Quadrata automatically syncs identity, compliance, and reputation-based data across multiple blockchain networks and how this will support wider Web3 adoption, expand DeFi, and more! In our conversation, Fabrice shares how he first got into crypto, why he fell in love with Web3 technology, an...2022-07-2031 min

Creators of Web3Zeneca of ZenAcademy, The Longest Mint Ever, Art Blocks and MoreToday’s guest is one of the most influential voices in the crypto space right now. Known as Zeneca on Twitter and as Roy to the rest of the world, he is the founder of ZenAcademy and The 333 Club. During this episode, Roy shares what motivated him to fully immerse himself in the NFT space after a few years with one foot in the door, what ZenAcademy does, and where the idea for The 333 Club came from (plus a bit about the controversy that has surrounded it). We also discuss the biggest challenge that Roy has experienced as a fo...2022-07-1448 min

Creators of Web3Cryptoys CEO joins us, Raising $23.6M from a16z, Building an NFT brand, Doodles and PharrellIn many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies they’re using to scale their product, and some of the biggest challenges facing entrepreneurs in the Web3 space today. Tuning in, you’ll learn about Cryptoys’ partnership with Mattel, how the...2022-07-0552 min

Creators of Web3NFT.NYC Updates, Crypto Companies in Free Fall, Layoffs, Tron Depegging , and moreIn this episode, learn what to expect in NFT.NYC and what are the hottest headlines in Web3 right now. We will be covering controversial topics such as the Coinbase’s Layoff, Celcius asset freeze, and Nansen Connect - a new messaging platform that is set to replace Discord in the world of NFT Community. So, if you need a few more reasons to dive into the world of NFTs and meet some interesting movers and shakers, or just want some updates on the latest news from the final frontier, this is definitely the episode for you! 00:00 - Pe...2022-06-2139 min

Creators of Web3Crypto Regulations, Goblintown, NFT.NYC and How to Make the Most of EventsIn light of the upcoming NFT.NYC Conference, we are using this episode to focus on why this event is so important, and why you should consider attending IRL! Also covered in this episode are the interesting topics of Goblintown's ascent, the latest on the crypto bill, and what it means to be a founder in the world of blockchain right now. Some of the ideas that we stress in our discussion are the importance of incremental progress over hasty, hype-based strategies, why NFTs are 'all about the vibes,’ and the entrance of big tech companies into the NFT ga...2022-06-1738 min

Creators of Web3A16z Raises 4.5B Crypto Fund, How To Play A Bear Market, IP and NFT Long Term PlaysThe market has been doing some crazy things lately, and it’s left a lot of people wondering about the future of Web3. Today on the show we take a closer look at significant developments in the space and share our reflections and key takeaways. To kick things off we discuss how A16z recently raised 4.5 billion dollars for their biggest Crypto Fund. We discuss why their decision to raise and invest such a substantial amount in the crypto industry is a huge vote of confidence that has allowed other VCs and investors to continue to invest in similar lo...2022-06-0335 min

Creators of Web3The Bear Market, Soul-bound Tokens, Real-world NFT Utility, and moreIn this episode, we are going to talk about The Bear Market, Soul-bound Tokens, Real-world NFT Utility, and more!2022-05-2717 min

Creators of Web3Veecon, UST-LUNA attack, New Doodles CEO, NFTs coming to the gram, and more - Ep 1 2022-05-1937 min