Shows
Real Talk Real ResultsThe Content Evolution: How AI SEO Strategy is Changing the Buyer’s JourneyAI has changed digital marketing and SEO strategies as we know it.But how does it affect your practical marketing strategy? Where does it fit into optimizing your content throughout the buyer’s journey? And how do you leverage it effectively to maximize ROI without sacrificing customer loyalty? For this episode, Erica Bantum, Head of Demand Generation at Searchspring, shares a surprising peak into often overlooked aspects of an effective SEO strategy.Join UnboundB2B's Rita Matuzic and Erica as they discuss:How (and why) brands should do customer journey mapping and adj...2024-10-1728 min