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Erica Julson

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The Unconventional RD PodcastThe Unconventional RD Podcast10 High-Impact Ways to Promote Your Blog for Maximum ReachMy personal list of 10 essential tasks to promote your content to get the maximum reach after publishing. ****** 🌟 Learn exactly how to grow your audience with long-form, search-based content 👉 https://www.theunconventionalrdbb.com/search-savvy/ 📋 Download the FREE blogging checklist here: https://the-unconventional-rd.ck.page/3efe921e88 Read the full blog post here: https://www.theunconventionalrd.com/promote-your-blog/  ◽️◽️◽️◽️◽️◽️ Did you find this helpful? SUBSCRIBE to my podcast for more content creation and online business tips. ◽️◽️◽️◽️◽️◽️ ✅ TOP TOOLS I USE & RECOMMEND: *Please note these are affiliate links. I may earn a commission if you purchase thr...2024-10-2246 minThe Unconventional RD PodcastThe Unconventional RD PodcastTHIS Is Why I'm Ditching High-Ticket Courses...It’s true. I’m ditching the high-ticket course model. After 3 years of successfully selling my high-ticket (to me, that’s ~$1k+) signature course …  … I’m over it. (No shame to anyone who still operates within this business model, I just feel like I’m outgrowing it.) 💎 Here’s why: 00:00 - 00:20: Intro 00:21 - 00:47: It's Stale 00:48 - 01:15: Too Many People Are Doing It 01:16 - 01:54: I've Grown 01:55 - 04:35: I Want to Expand 04:36 - 05:17: I Want to Be Inclusive 05:18 - 05:57: I Want to Diversify 05:58 - 08:59...2024-04-2313 minThe Unconventional RD PodcastThe Unconventional RD PodcastShould I Burn It All Down?Today, I'm coming with a personal episode.  I actually sent out an email about this to my list a few weeks ago, opening up about some of the struggles I'm currently experiencing as a mompreneur.  But I know that not everyone reads my emails, so, at the suggestion of one of my students, I decided to hop on here and record a podcast episode about this as well. I hope this resonates with you as much as my email did. I have never received so many email replies as I did to...2024-04-1715 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Make Your Free & Paid Content Work Together (to grow your biz!)Free vs paid content... how do you decide?? When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales. But that couldn't be further from the truth! Let me show you the value of free content and how it integrates with and supports your paid offers. The good news - you're probably overthinking it! Read the full blog post here:  https://www.theunconventionalrd.com/free-vs-paid-content/ ◽️◽️◽️◽️◽️◽️ TIMESTAMPS: 00:00 - 01:50 - Intro 01:51 - 05:41 - Tip 1: Don't Worry 05:42 - 10:41 - Tip...2024-04-1027 minThe Unconventional RD PodcastThe Unconventional RD Podcast10 New Ways to Use Facebook Groups for Business (#2 is 🔥🔥)As you probably know, SEO is my jam for getting eyeballs on your content initially. But then what? You've got to give people a reason to stay, come back, and, most importantly, seek you out intentionally. That's where building a community comes in. And one of my favorite (and free) ways to build a community is with Facebook groups. I've been running my group, The Unconventional RD Community (SEO + Scalable Selling Systems) since 2017. And I'm not exaggerating when I say it is the cornerstone of my business...2024-04-0435 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Create Raving Fans: Your 5 Step PlaybookI'll be honest... creating a community of raving fans doesn't happen overnight.  BUT there are 5 specific things you can do to transform your passive followers into superfans who will become your brand's biggest cheerleaders and look forward to everything you put out. I've been building businesses online since 2010, so these are genuine tips, based on my first-hand experiences with success and failure. Take note and start implementing these principles today! 💪 Want more help creating a BRAND? Join the EXPAND membership here: https://www.theunconventionalrdbb.com/expand-membership-trial/ Read the full blog post here...2024-03-2634 minThe Nutrition Content Creator PodcastThe Nutrition Content Creator PodcastMastering SEO for Nutrition Pros: With Erica Julson, MS, RDNIt’s hard to talk about nutrition blogging without mentioning my next guest’s name. Erica Julson is a Registered Dietitian who has been blogging since 2015.Like most experts, she experienced a series of failures until she figured it out and found success. Since then, she has supported colleagues with navigating and implementing an SEO strategy that works for their businesses - whether you’re looking to earn passive income through blogging or to drive more traffic to your website to fill the top of your marketing funnel, Erica is someone you need to know.We...2024-02-271h 01The Unconventional RD PodcastThe Unconventional RD PodcastWhy You NEED an Email List in 2024If you've been on the fence about whether or not to start an email list, this video is your official sign to get started! No matter what marketing channels you use to grow your audience, building an email list will create a *direct* connection with your people and future-proof you against future algorithm or industry changes. It's truly never been more important. In this video, I’ll cover what email lists are, how they work, and why they’re such an effective marketing channel. You’ll walk away from this chat with t...2024-02-0831 minThe Unconventional RD PodcastThe Unconventional RD PodcastDon't Know Your Niche? Listen Up.If you’re a dietitian who’s thinking about starting a business, you’ve probably heard all about the importance of niching down. How many times have you heard, “The riches are in the niches”, or “When you speak to everyone, you speak to no one”? (Probably one million.) But… what if you don’t know your niche? What are you supposed to do? First, take a deep breath. You’re in the right spot. In this episode, I’ll walk you through four clear steps to finding your niche as a dietitian so that yo...2024-01-2439 minThe Unconventional RD PodcastThe Unconventional RD Podcast7 Reasons Why Your Blog Is Not Making MoneyIf you've been publishing content on your site, but you're not making any money (yet) - chances are it's due to one of these 7 reasons. 🔥 Watch my FREE training to learn my 4-step framework for getting more people to your website (without spending all day on social media or spending any money on ads): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/ TIMESTAMPS:  00:00 - 01:00 - Intro 01:01 - 12:06 - Unclear $$$ 12:07 - 15:02 - No Niche 15:03 - 18:33 - Me-First Content 18:34 - 21:53 - Content Chaos 21:54 - 24:34 - Perfectionism 24:35 - 28:43 - All Alone 28:44 - 31:08 - Quit...2024-01-1832 minThe Unconventional RD PodcastThe Unconventional RD Podcast6 Digital Marketing Trends to Watch in 2024In this episode, I’m sharing 6 digital marketing trends to watch in 2024.  After listening, you’ll be WAY ahead of the curve and won’t get caught off guard by the changing online landscape. Plus, I'm reviewing last year's predictions to show that I'm actually pretty dang good at predicting this stuff! These annual episodes are always my MOST viewed all year. {So it's worth your time to pay attention, promise. 😉} Did you find this helpful? Subscribe to my podcast for more blogging and online business tips.  Read the full post r...2024-01-031h 00The Unconventional RD PodcastThe Unconventional RD Podcast6 Quick SEO Wins (That Take 20 Min or Less to Implement)After analyzing hundreds of websites, I’ve noticed that there are a few common SEO mistakes that come up again and again, but are (thankfully) relatively quick fixes.  If you’re an experienced blogger, hopefully, you already have most of these things in place, but sometimes it’s easy to get tunnel vision on your site and forget about some of the basics.  So let’s go through the 6 quick SEO tips and hopefully at least one, if not all of them, will apply to you and give you a nice little website improvement this week!...2023-10-0329 minThe Unconventional RD PodcastThe Unconventional RD PodcastA Week In the Life of Erica {a peek into my schedule, habits, and routine}This week, we’re celebrating 100 episodes of The Unconventional RD Podcast! And what better time than our 100th episode to get a little personal, right? In this episode, I’m taking you behind the scenes to share what a typical week looks like for me as I juggle motherhood, marriage, and entrepreneurship. I’m letting you in on my work schedule, my habits, my routine, and how I’m able to maintain a good work-life balance. If you've been curious about what my life and business look like these days, I'm ready to shed som...2022-12-1235 minDear Future DietitianDear Future Dietitian10. Learn SEO and Launch an Unconventional Dietitian Career with Erica JulsonIn this episode you'll learn:  How Erica started her brand, The Unconventional RD Why she is so passionate about SEO and giving dietitians a voice on the Internet What SEO mistakes she made (that you can avoid!) How (and why) to get started with SEO as an RD2BE  The qualities you have that may make you awesome at SEO The first steps you should take if this interests you   Resources mentioned:  The Unconventional RD Podcast - Episode #69 with Jenny Westerkamp SEO Freebie from Erica - http://seofreebie.com  The Unconventional RD Website -  https...2022-08-0854 minThe Unconventional RD PodcastThe Unconventional RD Podcast10 Online Business Automations You Can Set Up TodayAre you wasting precious time doing things for your online business that could be done for you? Listen up, online business owners and bloggers: it's time to stop doing things manually and start automating (if you want to save time and make your life easier, that is). In this episode, I'm sharing 10 automations you can set up that will save you serious time and effort so you can focus on the more important stuff - running and growing your online business. Looking for more tips and a community of like-minded peers? Join The Un...2022-05-3032 minThe Unconventional RD PodcastThe Unconventional RD Podcast5 Ways to Outsource or Speed Up Your WritingAre YOU the bottleneck in your own business? Does writing blog posts always get pushed to the bottom of your to-do list? Do you feel like someone else could create content much more efficiently for you? Or do you ever wonder whether there are some tricks or processes you could use to speed up your writing flow? In this episode, I'm sharing 5 ways you can outsource or speed up your writing process so that you can publish more content and grow your audience as quickly as possible.   Looking for more tips a...2022-05-3028 minThe Unconventional RD PodcastThe Unconventional RD Podcast5 Ways to Outsource or Speed Up Your WritingAre YOU the bottleneck in your own business? Does writing blog posts always get pushed to the bottom of your to-do list? Do you feel like someone else could create content much more efficiently for you? Or do you ever wonder whether there are some tricks or processes you could use to speed up your writing flow? In this episode, I'm sharing 5 ways you can outsource or speed up your writing process so that you can publish more content and grow your audience as quickly as possible. Looking for...2022-05-1600 minThe Unconventional RD PodcastThe Unconventional RD PodcastThe Power of Networking to Attract More Career Opportunities - Su-Nui EscobarDo you ever wonder how some people seem to have so many cool opportunities fall into their lap?   Have a feeling that networking might have something to do with it, but you’re not quite sure what it really means to “network”?   Today I’m chatting with dietitian Su-Nui Escobar about the power of networking for creating new opportunities for yourself.   Su-Nui shares her definition of what networking is and how it can be a very casual and easy thing to lean into.   We discuss h...2022-04-2544 minThe Unconventional RD PodcastThe Unconventional RD PodcastCarving Your Own Path in Online Business - Rosie MensahIf you’ve ever had a business idea, but are a little apprehensive about dipping your toes into a new space or being a leader in your niche, then this episode is a must-listen for you. I’m chatting with Rosie Mensah, dietitian, community builder, and food activist. Rosie is the founder of an online course called CEDAR, which stands for Culture, Equity, Diversity, and Race. It’s an action-oriented course specifically designed for nutrition professionals to learn how to weave anti-oppression, anti-racism, and cultural competency into their personal and professional lives. Rosie shares...2022-04-0451 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Buy or Sell a Blog - Greg ElfrinkHave you ever thought about selling your blog or online business?   Or maybe you’ve even considered BUYING a digital asset from someone else, but you’re kind of uncertain about how it all works.   Well this week on the podcast, I’m chatting with Greg Elfrink, head of marketing at Empire Flippers - an online marketplace where people can buy and sell their websites.   Greg has TONS of helpful information to share, including: Why you might want to sell (or buy) a website. How to know how...2022-03-1456 minThe Unconventional RD PodcastThe Unconventional RD Podcast6 Digital Marketing Trends to Watch in 2022What's next in the world of digital marketing? As we move into 2022, there are a number of trends you'll want to watch. In this episode, we will discuss six digital marketing trends that will help you stay ahead of the curve so you can continue to generate results for your online business. So, what are they? Let's find out! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/episode073 Need help...2022-02-141h 08The Unconventional RD PodcastThe Unconventional RD Podcast2021 Year in ReviewIn this episode, I break down how 2021 went for The Unconventional RD brand.  My biggest wins, my biggest flops, and what's ahead for 2022! You'll learn how much I earned this year (including profit margins), whether or not reducing my offerings down to one core course was worth it, and what I'm excited about trying in 2022. Tune in and hopefully take away some lessons you can apply in your own business too.2022-01-1035 minThe Unconventional RD PodcastThe Unconventional RD PodcastNew Ways to Use Pinterest for Business - Kate AhlThis week, we’re stepping out of the dietetics bubble and chatting with Kate Ahl, founder of Simple Pin Media. Kate is the best of the best when it comes to Pinterest marketing. In this episode, we talk about the latest and greatest happenings with Pinterest and get her takes on where business owners should focus in 2022. If you hang out a lot in online business or blogging spaces, you’ve probably heard all the hullabaloo about how Pinterest has been changing and not driving traffic to websites as much as it once was...2021-12-2058 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow The Women's Dietitian Earned $100k in a Day with Instagram and Online Courses - Cory RuthCory Ruth (aka The Women’s Dietitian) grew her audience through Instagram, but once she was about to have her first child, she realized that she needed to diversify her income streams away from just 1:1 work. So she dove into the world of online courses and created a course to help women with PCOS get pregnant. The first launch gave her a taste of what was possible when you leverage your time with scalable online offerings and she never looked back. Cory's story is so incredibly inspiring - especially for all the moms ou...2021-11-0855 minThe Unconventional RD PodcastThe Unconventional RD PodcastThe Secret to Standing Out and Selling Yourself - Jenny WesterkampWhether you’re a student, intern, or professional, learning how to stand out and sell yourself can be the difference between getting lost amongst the crowd and scoring the opportunities you really want. Today I’m speaking with Jenny Westerkamp, dietitian for the Chicago Bulls and founder of All Access Dietetics - a company that offers internship application coaching, rd exam prep, and career development resources for students, interns, and RDs. Jenny actually started this company when she was still a student and has had great success creating opportunities for herself in her career. I...2021-10-1855 minThe Unconventional RD PodcastThe Unconventional RD PodcastGet Paid to Write a Cookbook - Maggie GreenToday I had the pleasure of speaking with dietitian and cookbook writing coach, Maggie Green, all about how food and nutrition experts can actually get paid to write cookbooks. That's right. You don't have to spend any of your own money to get published if you know what you're doing. During this episode, Maggie and I walk you through the entire traditional publishing process from finding an agent, writing a proposal, getting paid an advance, creating and editing the cookbook and promoting it to the world. You'll learn exactly what publishers are looking for when offering cookbook...2021-09-201h 01The Unconventional RD PodcastThe Unconventional RD PodcastSocial Media vs Blogging: Which One Is Best?No matter what year it is, people always ask, "What's better for growing my audience? Blogging or social media?" And it's a good question given the MYRIAD of options we have out there for content creation! In this episode, I'll walk you through the pros and cons of both blogging and social media... But even more importantly, I'll give you some questions to ask yourself to figure out the best platform for YOUR unique business. (Cause that's what matters, right??) Enjoy! Looking for more tips and a...2021-08-1634 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Create an Online Group Program - Stephanie ClairmontIf you’ve ever wondered how to get started in the world of online group programs and leveraged income streams, THIS is the episode for you. Today I’m talking with dietitian Stephanie Clairmont, founder of The Leveraged Practice. In this episode, you'll learn: The biggest benefits of adding a virtual program to your business Special considerations for running a group program specifically in the health space Exactly how to get started so you can avoid many of the most common pitfalls new program creators make Along the way, Stephanie and I go down...2021-08-0957 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Create an Online Group Program - Stephanie ClairmontIf you’ve ever wondered how to get started in the world of online group programs and leveraged income streams, THIS is the episode for you. Today I’m talking with dietitian Stephanie Clairmont, founder of The Leveraged Practice. In this episode, you'll learn: The biggest benefits of adding a virtual program to your business Special considerations for running a group program specifically in the health space Exactly how to get started so you can avoid many of the most common pitfalls new program creators make Along the way, Stephanie and I go down...2021-08-0901 minThe Unconventional RD PodcastThe Unconventional RD Podcast$84k in 7 Days [Unpacking My Evergreen Launch]Gah, I FINALLY launched my evergreen sales funnel to the world and it feels freaking fabulous!! In the 1st week of it being open to my current audience, I was able to earn $84k in revenue.... like WHAT?? Definitely my best launch EVER.  So what do I think made THIS launch so successful?? And what, exactly, did the stats look like? How many people watched my masterclass? What % bought? How did I market to my audience? And what's next now that the funnel is open? In this episode, I'm walking you t...2021-07-2635 minThe Unconventional RD PodcastThe Unconventional RD PodcastMoney Mindset for Dietitians - Christine Dyan ThomsonIf you’ve ever heard people say that dietitians are under-respected and under-paid or that you should never enter dietetics if you want to earn good money, this episode is for you! Today I’m talking with dietitian and money-mindset expert Christine Dyan Thomson. In this episode, you'll learn: What "money mindset" really means... Examples of ways that dietitians struggle with money mindset Where these blocks come from and how to work through them How to tell if your money mindset is improving 3 KEY things you should do after listening to this episode I do...2021-07-211h 04The Unconventional RD PodcastThe Unconventional RD PodcastThink You Don't Have TIME to Blog? Think Again. In this episode I'm discussing: The #1 reason why people say they don’t have a blog. The ACTUAL reasons why they don’t have a blog. 3 ways you can start blogging WITHOUT it taking over your life.   Join us for a FOLLOW UP conversation inside my FB group right here: https://www.facebook.com/groups/TheUnconventionalRD/   Find the show notes for this episode at: www.theunconventionalrd.com/episode063 Need help setting up your website? Join our FREE "How to Start a Website" tutorial. 2021-07-0920 minThe Unconventional RD PodcastThe Unconventional RD PodcastThe #1 Way to Grow Your Audience That You're Probably NOT Capitalizing OnWhen it comes to growing an audience online, most people's brains instantly go to social media... But guess what? That is NOT the only (or even the best) way to gain a following! You CAN grow a ginormous audience... ... WITHOUT showing up on video or stories or reels every day. ... WITHOUT coming up with endless piles of witty, engaging, content day in and day out. ... WITHOUT bouncing around pointing at words that pop up on your screen or dancing. (And no shame, if you love...2021-06-2421 minThe Unconventional RD PodcastThe Unconventional RD PodcastThe 3 Blogging Business Models... Which one describes YOU?I'm BACK from a mini podcasting hiatus! Hooray! Find out where I've been the last 2 months, then dive into a discussion about: The 3 types of blogging business models that wellness professionals can use. Why it is ESSENTIAL to know which model you fit into BEFORE you create any content. How BLOGGING can be used to mega-expand your audience (and revenue) for each business model. I know you'll love this one! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the show not...2021-06-2130 minThe Unconventional RD PodcastThe Unconventional RD PodcastQuick Tips for Maximizing Ad Revenue on Your WebsiteSince I'm currently recovering from surgery to repair 2 broken fingers, this week I'm sharing an excerpt from my Make Money Blogging course!  In this episode, I'm sharing a few quick, actionable tips for maximizing your ad revenue on your website. From the way you format your content and website, to the types (and locations) of ads you choose to place on your site, take a listen to see if you're following current best practices! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Fi...2021-04-1931 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow I Built My Evergreen Sales Funnel {Tech, Costs, & More!}As you probably know, I've been HARD at work recently, setting up the bones of my new evergreen sales funnel.  In this episode, I'm sharing: Exactly what my funnel looks like behind the scenes. What tools I'm using to make it happen. How much money it cost to set up this funnel. How I hope going evergreen will transform my business (and income). Advice for people interested in creating their own sales funnels. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the show...2021-04-0534 minThe Unconventional RD PodcastThe Unconventional RD PodcastSelling Digital Goods on RD2RD - Megan BoitanoIf you’ve been listening to this show for a while, you already know how much of a fangirl I am for the online marketplace RD2RD. It’s basically a website where dietitians can sell their handouts, presentations, and tools to each other without having to handle all the annoying tech stuff! It’s just such a wonderful and innovative idea, and SO beneficial to our profession, that I get excited every time I talk about it. And TODAY, I’m lucky enough to be chatting with the founder of RD2RD, Megan Bo...2021-03-291h 01Cookbook Love PodcastCookbook Love PodcastHow to Be a Better Food Blogger with SEO Expert Erica Julson, RDNHi everybody. Welcome to another episode of the podcast. Today I’m excited to have an interview with Erica Julson. Erica is a ‘non-traditional’ registered dietitian — she’s an online entrepreneur and founder of The Unconventional RD. The Unconventional RD is a blog and community — in fact, one of the most popular Facebook groups for dietitians! On this episode of the podcast Erica reviews her best SEO tips for aspiring cookbook writers who want to maximize their traffic, reach, and ability to show up on Google searches. Things We Mention In This Episode: The Unconventional RD  ...2021-03-181h 00The Unconventional RD PodcastThe Unconventional RD PodcastHow to Get Your Name in the Media and Grow Your Brand - Bonnie Taub-DixIf you’ve ever wondered how dietitians get featured on news shows, on the radio, in magazines, or quoted on websites, THIS is the episode for you. Today I’m talking with dietitian and media expert Bonnie Taub-Dix. In this episode, you'll learn: How traditional media differs from “social media” Ways dietitians can be featured in traditional media How to turn media features into business opportunities Whether you need any special experience to start working with the media How to stand out amongst the crowd and become a go-to resource Bonnie’s best tips for gettin...2021-03-1557 minThe Unconventional RD PodcastThe Unconventional RD PodcastNEWS - Core Web Vitals Updates, Google Web Stories, The Rise of Social Audio, & More!Today we're talking about the latest digital marketing news :) Stay abreast of trends and updates, hear my thoughts on current events, and get actionable tips and insights for your business. In today's episode, we cover: Changes in how Core Web Vitals are measured (and why you should care) New types of video now included in Google Short Videos 40% reduction in featured snippets since Feb 19th Improved Google Web Stories metrics in Google Search Console How the passage-based ranking roll out impacted search results The rise of "social audio" Spotify experimenting with podcast monetization LinkedIn...2021-03-0838 minThe Unconventional RD PodcastThe Unconventional RD PodcastThe RD Link: Connecting Dietitians with Brands - Jenna Gorham This week I’m chatting with Jenna Gorham - dietitian and founder of a new platform, The RD Link, that connects dietitians with brands.  So if you’ve ever thought about working with brands, this is the episode for you! In today's episode, you'll learn: How Jenna came up with the idea for The RD Link How she actually built the platform How dietitians and brands can connect with each other Ideas for utilizing brand work in your business How to stand out when reaching out Looking for m...2021-02-2237 minThe Unconventional RD PodcastThe Unconventional RD Podcast10 Tips to Take Your Sales Page from Ho-Hum to Hella Good!I've been HARD at work behind the scenes preparing for the launch of my evergreen sales funnel.  And as a part of that process, I made some MAJOR changes/upgrades to my sales page.  I mean, my previous sales page is what I would describe as "fine"... but this new one is simply fabulous.  And it wasn't super intuitive for me to understand WHAT I needed to change to take my page from kinda ho-hum to hella good.  So in this episode, I'm walking you through 10 tweaks that will instantly improve your sale...2021-02-1635 minThe Unconventional RD PodcastThe Unconventional RD PodcastThe Power of Storytelling for Your Business - Tamara MeltonHave you ever tried to write copy for your social media, sales pages, or whatever, and felt like what comes out of your fingertips is kind of bland, dry, and just not very compelling?? Well, today I am talking with the one and only Tamara Melton, also known on Instagram as The Storytelling Dietitian. She’s here to help us understand how telling STORIES in our business can boost our connection with our audience, hold people’s interest more effectively, and ultimately increase conversions as well. In today’s episode you’ll learn: What...2021-02-0855 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Legally Protect Your Online Business at Any Stage - Sam Vander WielenThis is a podcast first! In this episode, I’m speaking with a real life attorney, Sam Vander Wielen :) Sam is here today to walk us through exactly what we need to do as online business owners to stay legally protected. In this episode you'll learn: How to choose the right entity structure for your business. What to do to stay legally protected from day one. The benefits of being taxed as an s-corp. What else you need to do to get your ducks in a row. The legal policies you need on your we...2021-01-251h 02The Unconventional RD PodcastThe Unconventional RD PodcastHow to Become a CEU Provider for DietitiansHave you ever wondered what it takes to become a CEU provider for dietitians?   (You probably have because this question comes up A LOT in The Unconventional RD Facebook group!)   In the episode, I'll walk you through: The benefits of becoming a CEU provider. The different types of activities you can get approved. How live events differ from self-study events. Exactly what you need to do to complete the CEU application process for each type. Plus behind the scenes insights and tips from my own experiences. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Fa...2021-01-1845 minThe Unconventional RD PodcastThe Unconventional RD PodcastUsing Virtual Summits to Grow Your Audience - Susannah JuteauThis week’s episode is a REALLY good one. I’m chatting with dietitian Susannah Juteau about using virtual summits to grow your brand and email list. Susannah runs a private practice and by hosting and running her own online summits, she was able to network with dozens of other wellness professionals, establish herself as a leader in her niche, AND add thousands of people to her email list/grow her clientele. And the best part is - you can do ALL of this too, even if you are starting from absolute zero with...2021-01-1151 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Start Emailing Your ListIs email marketing on your "to do" list for 2021?? If so, then this episode will be right up your alley. I’m giving you ideas for easily dipping your toes into email marketing. We’re NOT talking about fancy list segmentation, targeted email sequences, or sales funnels here. We’re simply talking about BROADCAST emails - emails that regularly go out to everyone on your list. So if you haven’t sent any emails to your list yet, I hope this is the motivation you need to stop over complica...2021-01-0430 minMake More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial FreedomMake More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial FreedomErica Julson, The Unconventional RDErica Julson, The Unconventional RD, is a cooking enthusiast and registered dietitian nutritionist. She founded The Unconventional RD in 2017 to bring together nutrition professionals who are interested in earning passive and alternative income. In this episode of the Make More Money as a Dietitian Podcast, Christine talks to Erica about her journey of discovering her passion. Erica tells her story and shares some of the lessons she learned along the way. 2020-12-3140 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow Examine.com Became One of the Biggest Nutrition Websites on the Internet - Kamal PatelOkay, I am REALLY excited for this episode. I got to interview Kamal Patel, one of the founders of Examine.com - a super awesome website that reviews research on nutrition supplements and organizes all the evidence into easy to read summaries and tables. Tons of dietitians and healthcare professionals reference their site all the time, they get over a million visits to their website every month, and I just have to pinch myself that I had the opportunity to do this interview for the podcast. In this episode you'll learn: How...2020-12-141h 04The Unconventional RD PodcastThe Unconventional RD Podcast7 Digital Marketing Trends to Watch in 2021With 2020 coming to a close, it's time to set our sights on the upcoming year. In this episode, I'm sharing 7 digital marketing trends to watch in 2021.  After listening, you'll be WAY ahead of the curve and won't get caught off guard by the changing online landscape. Cheers to a happy and prosperous new year! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the show notes for this episode at: www.theunconventionalrd.com/episode047 Need help setting up yo...2020-12-0758 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Start a Nutrition Nonprofit - Ashley Carter and Jasmine Westbrooks Have you ever wondered what it's like to work in the nonprofit world? Have you considered STARTING your own nonprofit some day? In the episode, I chat with dietitians Ashley Carter and Jasmine Westbrooks about their experience launching the nonprofit EatWell Exchange. In this episode, you'll learn: How Jasmine and Ashley came up with their nonprofit idea How a nonprofit differs from a for-profit business The specific steps to found a nonprofit Creative ways to raise money for your cause How to pivot your fundraising due to the...2020-11-2352 minThe Unconventional RD PodcastThe Unconventional RD Podcast10 Simple Opt-In Ideas to Rapidly Grow Your Email ListDo you have an email list, but feel frustrated with slow growth? Well, in this episode you'll learn about 10 simple email opt-in offers you can use to kickstart your list growth ASAP. These are tried and tested strategies being used in the internet marketing world right now.  After you listen, pick ONE of these exciting methods and implement it in the next 2 weeks. You'll be so happy you did! Want to learn more about using email to grow your business? Check out my email marketing course! Looking for more t...2020-11-1645 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Run Group Coaching Programs - Sarah Hall Are you burnt out on 1:1 work and interested in creating a group coaching program instead? Do you feel like you kindaaaa know what a group coaching program is, but are fuzzy on the details and don’t quite understand how you’d get started or get people to enroll? Well, you’re in luck, cause today I’m chatting with Sarah Hall - a dietitian business coach who helps wellness professionals learn how to create group coaching programs and sell on social media.  In this episode...2020-11-0958 minThe Unconventional RD PodcastThe Unconventional RD PodcastNEWS - The Future of Google Search, Podcast Manager Analytics, New FB Group Admin Tools, & More!Alright folks, we're trying something new today! Today we're talking about the latest digital marketing news :) Stay abreast of trends and updates, hear my thoughts on current events, and get actionable tips and insights for your business. In today's episode, we cover: The latest announcements from Google Search What's going on with Google indexing bugs New opportunities for Web Stories New SEO analytics in Google Podcast Manager The release of Google Analytics 4 Experimenting with Microsoft Clarity The renaming of G-Suite New upcoming tools for Facebook group admins Increased time limits for IG live ...2020-11-021h 01The Unconventional RD PodcastThe Unconventional RD PodcastThe Story Behind a Successful $60k+ Course Launch - Melissa Groves AzzaroARE YOU READY TO BE SERIOUSLY INSPIRED??? Good, because in this episode, dietitian Melissa Groves-Azzaro shows us exactly how she generated more than $60,000 in sales during her latest course launch.  You'll learn: How Melissa became interested in online courses. The exact steps she took to create and launch her course. The tech and time investment involved. Where the majority of Melissa's sales come from. How she launched the course multiple times, improving after each launch. How to know if/when YOU might be ready to launch an online course. Top 3 recommendations for dietitians interested in...2020-10-261h 04The Unconventional RD PodcastThe Unconventional RD Podcast16 Highly Effective Black Friday Sales Tactics to Use in Your BusinessIf you're brainstorming Black Friday or Cyber Monday sale ideas for your business, then this is the episode for you! We review 16 highly effective Black Friday sales tactics that you can use to excite your audience and generate more sales.  Even if you don't have a product of your own yet, there are ideas for you in this podcast as well!! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the show notes for this episode at: www.theunconventionalrd.com/episode041 2020-10-1949 minThe Unconventional RD PodcastThe Unconventional RD PodcastFinding Your Voice on Social Media - Alissa RumseyDo you get anxious when posting online? Are you uncertain about “saying the right thing” and potential backlash or criticism you may receive? Does this anxiety hold you back from getting visible online and growing a meaningful following? In today’s episode, I’m chatting with dietitian Alissa Rumsey, weight inclusive dietitian and coach to future RD entrepreneurs (and all-around badass). Alissa has been working in the online space for quite some time and she is someone I look up to as a role model for having a clear and effective voice on...2020-10-1245 minThe Unconventional RD PodcastThe Unconventional RD PodcastThe Slow Build to Entrepreneurship - Jen HernandezBut in today’s episode, I’m chatting with dietitian Jen Hernandez, about the SLOW build to entrepreneurship. Jen shares the story of: How she gradually grew her side income streams before leaving her full-time job. Why she chose this path to entrepreneurship. What her most successful income streams are and why. How she knew when the time was right to leave her job. I hope this conversation can help normalize the gradual road to starting a business! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Commun...2020-10-051h 05The Unconventional RD PodcastThe Unconventional RD PodcastFoolproof Product Creation: How to Create Something Your Audience Truly WantsHas fear of failure held you back from launching? What if I told you there was a way to VALIDATE your idea before you sink time or money into it, so you can almost guarantee success straight out the gate? In this episode, I share my tips for foolproof product creation, including: How to brainstorm a product that actually solves a problem. How to get into your customer's heads so you can create something that really resonates with them. 3 ways to validate your idea (and earn real $$$) BEFORE you create it Real-life examples of my...2020-09-281h 07The Unconventional RD PodcastThe Unconventional RD Podcast7 Ways to Diversify Your Income for Financial Security and FreedomWhat would happen if you couldn't work for a few weeks or even months? In a traditional career (where you trade your time for money), you'd be in a tight spot. If you're not physically present at your job, you're not earning money.  However, if you can diversify your income streams to include passive income sources, you'll create financial security and flexibility in your life.  In this episode, I share 7 ways you can start to diversify your income, plus some inspiring stories and examples from myself and our peers. Looking for mo...2020-09-2141 minThe Unconventional RD PodcastThe Unconventional RD PodcastFrom Full Time Employee to Full Time Food Blogger - Andy MathisInterested in leaving your job to food blog full time?  Well, you're in luck, cause this week on the podcast I'm interviewing Andy Mathis, dietitian turned food blogger. We chat about how Andy got started blogging and how she grew her traffic so she was able to leave her job after just 1 year of blogging! You’ll get an inside look into the multiple websites Andy runs, her various income streams, and where she sees her life and business going long term. I hope you find this episode as fun and ins...2020-09-1445 minThe Unconventional RD PodcastThe Unconventional RD PodcastWhy You NEED an Email ListToday I’m here to talk about why you (yes, you) NEED an email list. We’ll cover what email lists are, how they work, and why they are such an effective marketing channel. You’ll walk away from this episode w. total clarity on why building an email list is SUPER important and how it can make a huge impact in your online business. Interested in signing up for the RD Entrepreneur Symposium?  Click here to get on the waitlist.  Note: This is my affiliate link. If you make a purchase...2020-08-3139 minThe Unconventional RD PodcastThe Unconventional RD PodcastFinding Your Career Sweet Spot - Allison RiedererHave you ever felt stuck in your career? Like maybe you’re on a career path that doesn’t truly satisfy you? Are you pretty sure there’s something else out there that would be a better fit, but you’re not quite sure how to find it? Or maybe you’re a student, about to START your career, but you have no idea what steps to take to find the career of your dreams... Today on the podcast, dietitian career coach Allison Riederer is here to share with us: Why so many dieti...2020-08-2453 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Set up Systems in Your Business - Ashley StewartIf you're an entrepreneur, there's likely been a moment where you felt completely overwhelmed by all the moving parts of your business. Setting up systems and automating your tasks can free up time and mental energy to focus on the areas of your business where you can have the biggest impact. Today on the podcast, systems expert Ashley Stewart, is here to share with us: What systems are How they can help your business run more smoothly How to get systems set up When to start creating systems  How to outsource once you have y...2020-08-1753 minThe Unconventional RD PodcastThe Unconventional RD PodcastGenerate 30+ Content Ideas in 30 MinutesSTOP wasting time, staring at a blank computer screen with no idea what to write.  Come up with a content creation plan instead! In this episode, I walk you through SIX ways to generate 30+ content ideas in just 30 minutes.  Then take those ideas, refine them, and plug them right into your content calendar. No more wracking your brain, feeling unsure about what to publish. Be confident that you're creating content that will connect with your people and serve a purpose in your business.    Looking for more tips and...2020-08-1046 minThe Unconventional RD PodcastThe Unconventional RD PodcastTop 5 Strategies for Attracting a Group of Raving FansIf you feel like you're creating content but no one is really paying attention, this is the episode for you.   I share my top 5 tips for attracting raving fans, including: Why my food blog never quite connected with people. Behind the scenes look at the types of messages you'll receive from people when you've hit your sweet spot. Five actionable things to focus on to grow your audience of true fans. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the show notes for this episode at: www.t...2020-08-0338 minThe Unconventional RD PodcastThe Unconventional RD PodcastDirect Sales for Dietitians: Opportunities and Misconceptions - Mandy EnrightToday, we're talking about something, a little controversial in the nutrition field: direct sales (also known as multilevel marketing or MLM).   Mandy Enright, dietitian, fitness instructor, corporate wellness professional, and direct sales proponent is here to share: The pros and cons of multilevel marketing How this business model is structured Ethical considerations for dietitians Red flags to look out for and more! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the show notes for this episode at: www.theunconventionalrd.com/episode030 Nee...2020-07-2755 minThe Unconventional RD PodcastThe Unconventional RD PodcastMy Thoughts After 6 Month of PodcastingCan you believe it's been just over 6 months since I launched this podcast??   So for today's episode, I thought I'd reflect on my 1st 6 months of podcasting & let you guys know how it's been going.   We'll cover: What's worked What hasn't really worked The benefits I've seen from podcasting Where I see this podcast heading in the future Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the show notes for this episode at: www.theunconventionalrd.com/episode029 Need help setting up your website? Join our FRE...2020-07-2046 minThe Unconventional RD PodcastThe Unconventional RD Podcast8 Things to Do After Every Blog PostAfter you click "publish" on your blog post, you're not done yet! There's SO much you can do after publishing to help boost the visibility of your post.  In this episode, I share 8 things you can do after every blog post to get the most out of your work.  Plus one bonus technique to grow your email list! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the show notes for this episode at: www.theunconventionalrd.com/episode028 Need...2020-07-1357 minThe Unconventional RD PodcastThe Unconventional RD PodcastBuilding a Dietitian Side Hustle (While Still Working Full Time) - Katie DoddEven if you love your job and aren’t really looking to quit, the idea of a side hustle may still intrigue you! A "side hustle" is any gig you undertake outside of your full-time job, usually for supplemental income. In today’s episode dietitian Katie Dodd, founder of The Dietitian Side Hustle, shares with us: How she got into side hustling The benefits of side hustling (and how to know whether it’s right for you) Examples of side hustles that dietitians can get into What her typical week looks like and how she ba...2020-07-061h 04The Unconventional RD PodcastThe Unconventional RD PodcastHow to Start a Website - Lesson OneThis week I’m doing something a little different. Instead of recording a brand new episode for you, I’m sharing the 1st lesson of my FREE Start a Website Tutorial. In this lesson we talk about: Why you need a website. A general overview of HOW you build a website. The cost investment of running a website. The differences between self-hosting or using platforms like Squarespace, Wix, or wordpress.com If you enjoy this week's episode, you'll love the free tutorial. Check it out if you want to build your own...2020-06-2939 minThe Unconventional RD PodcastThe Unconventional RD PodcastThe Connection Factor: Why It Matters for Long Term Success - Yvette QuantzHave you ever wondered why having an email list is important for your business? Maybe you’ve thought about getting started with email, but aren’t really convinced that it will have a positive return on investment. In today’s episode, I chat with Yvette Quantz, RD & founder of two businesses: Customized Nutrition Newsletters (which offers pre-made email newsletters for dietitians) Foodspirations (which offers inspirational cards to share with clients) The underlying purpose of Yvette’s businesses is to help dietitians connect with their clients and deepen their relationships. In this intervie...2020-06-2252 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Get Paid Speaking Gigs as a Dietitian - Sonja Stetzler Have you seen dietitians speaking on stage or on webinars and wondered how the heck they got those opportunities? Well, on this episode of the podcast we have Sonja Stetzler, dietitian and communications expert, to teach us all about becoming a public speaker. In this episode we cover: Places that dietitians can get hired to speak The benefits of doing more public speaking How to land public speaking gigs How to stand out and network The most common struggles that new speakers face And more! 2020-06-1539 minThe Unconventional RD PodcastThe Unconventional RD PodcastAn Important Resource on Privilege from Christine DyanThis week, I ask you to check out Christine Dyan's podcast, Make More Money as a Dietitian, and specifically episode 17 on privilege. Then after you listen to the episode, head over to her Facebook group, Money Mindest Mastery for RD Entrepreneurs to continue the discussion.  I also talk about an incredible organization - Diversify Dietetics & update you on my plans for increasing diversity and inclusion within The Unconventional RD brand.2020-06-0808 minThe Unconventional RD PodcastThe Unconventional RD Podcast5 Most Common Website Mistakes (and what to do instead) - Whitney BatesonI get it. Building a website isn't exactly intuitive. Sometimes we just don't know what we don't know! Other times we're just too close to the project to look at it objectively. In this episode, dietitian/digital strategist Whitney Bateson shares 5 of the most common website mistakes she sees people making again and again (plus what to do instead). We also chat about Whitney's digital nomad lifestyle (so cool!) and how she made the transition out of a traditional RD role and into web design. Hope you enjoy! Looking...2020-06-0153 minThe Unconventional RD PodcastThe Unconventional RD PodcastFree vs Paid Content - How to Make the DistinctionOne of the more common questions I get as an online business owner is "How do you decide which content should be free vs paid?"   So for this episode, I want to give you 6 tips for determining which content should be free, and which content should be paid:   Tip #1: Don't worry about giving away all the goods Tip #2: Plan your free content strategically Tip #3: Use that free content to grow your email list Tip #4: Quality over quantity Tip #5: Use your free & paid content to create a progression for people to work with you Tip #6: Don't forget you CAN still monetize th...2020-05-2544 minThe Unconventional RD PodcastThe Unconventional RD PodcastMy Top 3 Affiliate Income StreamsAre you familiar with affiliate marketing? It's one of my favorite ways to earn passive income online. In this episode, I thought I'd give you a peek at the passive income strategies that are actually working in my business today. We'll go over: My top 3 affiliate income streams How much money I've earned from each  Why they've been so successful Things I've tried that have NOT been successful How you can start affiliate income streams in your business Want more guidance on affiliate marketing (+ 5 other passive income streams?) Register f...2020-05-181h 11The Unconventional RD PodcastThe Unconventional RD PodcastLife as a Full Time Blogger - Chrissy CarrollEver wonder what life is like as a full-time blogger? I know, some people are shocked by the idea that you could make a full-time income creating content online, but you really truly can! In this episode, dietitian Chrissy Carroll shares: What it's like to run multiple blogs for a living. How she makes money. What her typical week looks like. Must-know tips for someone getting into blogging today. Register for my FREE Make Money Blogging webinar on Wednesday, May 13th @ 10am Pacific. Looking for more tips and a community of...2020-05-1159 minThe Unconventional RD PodcastThe Unconventional RD PodcastThe Power of Accountability for Major Business Growth - Adrien PaczosaDo you tend to set vague goals in your business and end up accomplishing none of them? Accountability may be the missing link.  In this episode, dietitian and business coach Adrien Pacsoza shares with us: What accountability means. How to set goals and then create accountability to achieve them. What metrics you should be tracking in your business. How to tell whether something is working or not. When to delegate and how to hire the right person. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on F...2020-05-0457 minThe Unconventional RD PodcastThe Unconventional RD PodcastWhat To Do When You Don't Know Your Niche"How do you find your niche?" might be one of the most commonly asked questions in my community! And I TOTALLY get it. Finding my niche was hands down the hardest part of the entrepreneurial journey (well, that and allowing myself some patience and grace).   BUT, through trial and error, I really learned a lot & I've distilled my best advice into 4 actionable tips for finding your niche: Step 1: Self-assess Step 2: Brainstorm Step 3: Network Step 4: Take ACTION If you follow these steps, you'll have A LOT more clarity on the niche that's right for you.2020-04-2752 minThe Unconventional RD PodcastThe Unconventional RD PodcastBuilding a Six-Figure Virtual Private Practice - Tony StephanWant to build a virtual private practice but feel totally intimidated about where to start? Not sure if it's REALLY a viable business model? Well, dietitian and mentor Tony Stephan has some incredible advice in this episode, including: How to move beyond selling one-hour appointments How to find your niche & support yourself early on An easy to understand framework for pitching ongoing services What to do if you're convinced your audience won't buy high-ticket offers Why building REAL connection with people matters This episode is chock full of fun tidbits and relatable stories I know...2020-04-2000 minThe Unconventional RD PodcastThe Unconventional RD PodcastLaunching a Meal Planning Company: The Story Behind Fisher Nutrition Systems - Suzi FisherNeed help setting up your website? Join our FREE "How to Start a Website" tutorial. In this episode, Suzi Fisher and I chat about: How she got started in the meal planning industry. What her entrepreneurial experience has been like. The biggest hurdles she faced when getting into tech. Her advice for others thinking of taking an unconventional career path. We also share how meal planning can be a profitable endeavor for dietitians in private practice and how tools like Fisher Nutrition Systems can be an asset for serving your clients. Find the...2020-04-131h 06The Unconventional RD PodcastThe Unconventional RD PodcastHow to Let Go of Fear and Make Your Dreams Come True - Niki MorganHave you ever found yourself in a position where your values have changed and the work that you once loved no longer feels in alignment? What do you do if that happens? Is it okay to change your mind on something? Is it okay to pivot and move into a new career path? And how do you overcome the fear to make your dreams come true? These are all questions that we address in today's episode with dietitian Niki Morgan. Niki is a former VA dietitian who recently left her full-time job to launch an...2020-04-0648 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Run an Engaged & Profitable Facebook Group (Part 2)In Part 2 of this discussion of Facebook groups, we review: What types of content to post in your group How to build momentum and engagement in the beginning How to overcome fear and imposter syndrome Ways to get people to join your group Top 4 things to avoid when running a Facebook group How to manage a group as it grows You can find the show notes for this episode at www.theunconventionalrd.com/episode0132020-03-301h 03The Unconventional RD PodcastThe Unconventional RD PodcastHow to Run an Engaged & Profitable Facebook Group (Part 1)Have you thought about starting a Facebook group, but haven't pulled the trigger? Unclear about how a group would tie into your business and boost your bottom line? In this episode, Erica shares the insights she's gleaned from over 3 years of successfully running The Unconventional RD Community on Facebook, which has nearly 8,000 members to date. We review: WHAT Facebook groups are. Exactly how you can use them to deepen your connection with your audience and grow your business. And some of the most common objections to getting started. Find the show notes for t...2020-03-231h 09The Unconventional RD PodcastThe Unconventional RD PodcastThinking Outside the Box to Create a Business That Serves Other Dietitians - Steve Della CroceIn today's episode, I chat with Steve Della Croce - dietitian and founder of Nutrition Practice Management. Learn why Steve, a successful private practice owner, decided to launch a second business that provides admin support to private practice dietitians. We chat about what it's like to run two businesses, how to delegate to get more done, and how hiring out admin duties can help your private practice grow.  To find the show notes for this episode, go to www.theunconventionalrd.com/episode0112020-03-0957 minThe Unconventional RD PodcastThe Unconventional RD PodcastMindset Shifts for Procrastinating Perfectionists - Lauren CashAre you always thinking, "There's never enough time" and feeling in a constant state overwhelm in your life or business?? Well if so, this episode is for you. Dietitian and certified life coach Lauren Cash is speaking directly to you, procrastinating perfectionist. Lauren helps us understand the root causes of overwhelm, what we should do first to start addressing it, and some powerful mindset shifts and exercises we can do. This episode is full of seriously helpful advice on finding peace with our schedules, systems, and goals. Can’t wait for you to ch...2020-03-0252 minThe Unconventional RD PodcastThe Unconventional RD PodcastAsk Me Anything - 33rd Birthday EditionIt's my freaking 33rd birthday and it's time to Ask-Me-Anything!! For this special episode, I am answering questions directly from YOU. {What a fun interlude to the interviews and solo episodes we usually do, right??} We cover a lot of ground here - everything from questions about my day to day life and bigger goals, entrepreneurship, online business, mindset, tech, SEO, and even future trends. This episode was so much fun to record & I hope you have a blast listening to it! Maybe this will become an annual birthday tradition :) To...2020-02-2458 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Use Video in Your Business in 2020 - Betsy RamirezDietitian and video creator Betsy Ramirez shares her top tips for using video in your business in 2020. Learn how video can help move your business forward, trends to watch in 2020, recommended filming and editing equipment, and more. Find the show notes for this episode at theunconventionalrd.com/episode0082020-02-1757 minThe Unconventional RD PodcastThe Unconventional RD PodcastFinding Your Brand Voice - Krista GoncalvesIn this episode, I chat with Krista Goncalves, copywriter and brand strategist for healthcare professionals, about finding your brand voice. Learn WHAT a brand voice is, HOW it can help you attract your dream clients, and WHEN it's most appropriate to focus on this step in your business. Find the show notes for this episode at theunconventionalrd.com/episode0072020-02-1054 minThe Unconventional RD PodcastThe Unconventional RD PodcastBecoming a Six-Figure Freelance Writer - Ana ReisdorfAna Reisdorf, a dietitian who quit her clinical job to become a 6-figure writer, shares her journey into freelance writing, her top tips for breaking into this field, and what she would do differently if she had to start all over again. Find the show notes for this episode at https://www.theunconventionalrd.com/episode006.2020-02-0350 minThe Unconventional RD PodcastThe Unconventional RD PodcastHow to Skyrocket Your Website Traffic with SEOLearn the 4 main pillars of SEO and how you can utilize them to skyrocket your website traffic. This episode is a must-listen if you've ever wondered how to get traffic from Google searches and attract your ideal clients right to you. Find the show notes here: www.theunconventionalrd.com/episode0052020-01-2758 minThe Unconventional RD PodcastThe Unconventional RD PodcastEssential Copywriting and Marketing Tips for Dietitians with Samantha ScruggsDietitian Samantha Scruggs shares her best copywriting and marketing tips that all dietitians should know. Learn the biggest marketing mistakes dietitians make, plus some actionable tips you can implement right away to instantly improve your copy and attract the customers you're looking for. Find the show notes for this episode at https://www.theunconventionalrd.com/episode004.2020-01-201h 04The Unconventional RD PodcastThe Unconventional RD PodcastOvercoming Perfectionism and Embracing Failure - Kristi CoughlinThis is my first interview episode, and I couldn't be happier to welcome Kristi Coughlin as the guest. We chat about Kristi's experiences transitioning out of private practice and into selling on Etsy, followed by an epic discussion on perfectionism, failure, and being kind to ourselves on this entrepreneurial journey. Find the show notes at https://www.theunconventionalrd.com/episode003.2020-01-1356 minThe Unconventional RD PodcastThe Unconventional RD Podcast6 Ways to Make Money Online as a Dietitian (Part 2)This episode (part 2) covers 3 more monetization strategies in depth: digital goods, online courses, and membership sites. Learn what these income streams are, who they're best for, and how much you can realistically earn. Find the show notes at https://www.theunconventionalrd.com/episode0022020-01-0249 minThe Unconventional RD PodcastThe Unconventional RD Podcast6 Ways to Make Money Online as a Dietitian (Part 1)Learn 6 ways to make money online as a dietitian! This episode (part 1) covers 3 strategies in depth: affiliate income, ad revenue, and sponsored content. Learn what these income streams are, who they're best for, and how much you can realistically earn. Find the show notes at https://www.theunconventionalrd.com/episode0012020-01-0256 minThe Unconventional RD PodcastThe Unconventional RD PodcastIntroduction & More About Erica!Learn more about this podcast and your host, Erica Julson. Find out what to expect and get to know the backstory behind The Unconventional RD brand. Find the show notes at https://www.theunconventionalrd.com/episode0002020-01-0258 minThe Leveraged Practice PodcastThe Leveraged Practice PodcastEp. 08 How to Pre-Sell Your Online Program with Erica JulsonThe idea of putting all this work into creating an online program wondering if people are going to want to enrol, may stop you in your tracks. In the TLP model, we highly recommend validating your idea first and there are a couple ways to do that. This week I talk to Erica Julson of popular The Unconventional RD Community on Facebook about her last launch where she really wanted to make sure she was creating the right product for her audience before dedicating hours of time planning and developing. Erica launched her program and did an in...2019-05-0244 minDietitian Connection PodcastDietitian Connection PodcastUnconventional dietitian - Erica JulsonErica Julson is a "non-traditional" registered dietitian -- she's an online entrepreneur and the founder of The Unconventional RD -- a blog and community -- in fact, one of the most popular Facebook groups for dietitians! She's also the creator of The Functional Nutritional Library for dietitians. In this episode, we're talking about connecting, learning, growing and creating job opportunities. Check out the shownotes for free resources and more on The Unconventional RD. 2019-04-1240 minThe Healthy GutThe Healthy GutFood sensitivities, intolerances and allergies with Erica Julson | Ep. 29Erica Julson joins Rebecca to talk all about food sensitivities, allergies and intolerances. Erica has a background in health psychology and retrained as a registered dietician nutritionist to follow her passion for helping people to eat well for health. She and Rebecca get into the differences between immune and digestive responses to food, and how to know which you have. They also talk about how reducing inflammatory response is key when treating SIBO, and how vitamin deficiencies can lead to autoimmunity issues. Erica also explains why eating as broad a diet as possible is key to our overall health...2017-05-0156 min