Shows
Empowered Team PodcastErika Sinner Interview: Pharma, Pets & Purpose- Real Human LeadershipIn this episode of The Empowered Team Podcast, host Kari Schneider sits down with powerhouse leader Erica Sinner — multi 8-figure founder of Directory, CEO, and bestselling author of Pets Are Family. Erica’s mission? Revolutionizing leadership with empathy, operational compassion, and high-performance culture that doesn’t burn people out.
💥 With 20+ years in life sciences and biotech, Erica built Directory to help small-to-mid pharma companies commercialize with confidence — giving employees stability even in uncertain regulatory cycles.
But Erica’s impact doesn’t stop at the boardroom:
She’s a driving force behind Tiny Superheroes, helping hospitalized kids...
2026-02-2348 min
How Solos Scale#34 The passenger problemHey there,If you’ve ever been asked, “What are your goals?” and your honest answer was “I don’t know,” this episode is for you.This comes up constantly in our conversations with solos and micro-agency owners who are killing it. Great clients, solid revenue, good work. But somewhere along the way, the business started driving itself, and they just... went along for the ride.That’s the passenger problem.You’re not unhappy. You’re not broke. You’re just not sure where any of this is going.Katrina’s back on the mic for this one, and the three of us di...
2026-02-1351 min
How Solos Scale#33 Where to put your contentHey there,We spend a ton of time talking about what to say on the internet. The MP3 framework, the importance of a strong POV, how to elevate the problem; it’s all well documented in our content.But we don’t often get into where to say things and how to get your IP in front of the right people.So today, we break down the three types of places your content can live: intent channels (Google, ChatGPT, YouTube search), discovery channels (LinkedIn, Instagram, TikTok), and relationship channels (podcasts, newsletters). Each one plays a different role, and understanding that...
2026-01-3032 min
Design Nerds AnonymousWhat Shapes Hospitality Decisions Behind the Scenes: Behind Thinklab’s Private ResearchIn this episode, ThinkLab’s hospitality research takes center stage as Amanda Schneider and Erica Waayenberg unpack how decision-making is shifting across hotel and hospitality projects. From rising risk aversion and burnout to growing expectations around business acumen and the practical role of AI, this episode explores what hospitality end users need most right now and how teams can move forward with more clarity and confidence. LINKS: End-User Decision Making Join Thinklab’s research Podcast Discussion Guide 5 Question Quiz to Earn CEU Credits Thank you...
2026-01-2930 min
How Solos Scale#32 Strategy vs. executionHey there,In today’s episode, we’re diving into a debate that’s been heating up in consulting circles: strategy versus execution.The conventional wisdom for years was that all the money lives in strategy. Agencies got tired of being treated like order takers, so they repositioned as “strategists” and stopped doing the work. Then AI showed up and everyone doubled down, assuming execution was now worthless because ChatGPT could crank out blogs.Turns out, that thinking was backwards.The real bounty in 2026 is on strategy PLUS high-quality execution that drives outcomes.We’ve seen this pattern with our own clie...
2026-01-2357 min
How Solos Scale#31 Do you need parasocial content?Today, you’ll hear us break down why chasing a “personal brand” can boost your follower count while quietly hurting your pipeline. We revisit the MP3 framework (market the problem, the process, and the proof) and question whether parasocial content deserves a seat at the table. At the core is a simple tension: build a reputation around the problem you solve, not around yourself.In this episode, we talk about how personal or cathartic posts often attract peers instead of buyers. Nick shares why he’s “the most anti personal-brand person on earth,” and Erica explains how...
2025-12-1552 min
How Solos Scale#30 Elevate the problemHey there,Today we’re back after a brief hiatus, and we’re tackling something we’ve been sitting on for months:How to elevate the problem.This is one of those concepts that sounds simple but changes everything once you see it. And it goes a layer deeper than just “market the problem.”When Nick first went solo, he made a classic mistake. He marketed to agencies by saying things like: you have no leads, your pipeline is dry, you’re going to have to lay people off. And he got a ton of inbound from it. The problem? Tho...
2025-12-0539 min
Lattes and Lore PodcastWeapons, Wounds & Questionable Moral ChoicesToday, we’re diving into the world of Metal Slinger, a place where power cuts sharp, loyalties bend like steel, and every choice feels forged in fire. From metal-born magic to the characters who wield it a little too well, we’re unpacking the grit, the danger, and the delicious chaos Rachel Schneider built. So grab your gauntlets, brace your heart, and don’t touch anything glowing, it's probably lethal.
2025-12-0228 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsRetainers, Courses, and How Solos Scale with Nick Bennett and Erica SchneiderWhat if the most human decision in your business is your offer structure?In this episode, Jessica and Meg are joined by Nick Bennett and Erica Schneider, the duo behind Duo Consulting, for a conversation about business models, burnout, and what’s really behind scale. They trace their journey from the course boom and “productized” advice back toward deeply human, high-touch service work—and the freedom that came with doing less, but better.They talk about what happens when you stop selling one-time solutions and solve recurring problems, how to rethink retainers, and why “selling like a hum...
2025-11-2051 min
Jon Michaels' ForumSioux Falls Gen Z Christian Revival, Lifelight, Gen Z8, and Erica Kirk TPUSAPublic Affairs Director Jon Michaels (since 1977) talks about a Christian revival in Sioux Falls with the younger generation "Z" with Z8 Coordinator Maddy Schneider, Z8 Educator/Director Mady Theisen and Lifelight CEO Josh Brewer. Erica Kirk clips from Fox News. From the Lifelight website: What is z8? At LifeLight, we believe Generation Z doesn’t just have an 8-second attention span; they have an 8-second filter—searching for truth, purpose, and love. In that short window, we have the opportunity to introduce them to the life-transforming love of Jesus Christ. Why Gene...
2025-11-0829 min
How Solos Scale#29 Dopamine sourcesHey there,A few weeks ago, Nick left a comment on LinkedIn that said, “You can tell a lot about a person based on where they get their dopamine from.” It got way more traction than expected, which told us this was worth exploring deeper.Because the longer we do this work, the more we realize your business isn’t a separate entity from you. It’s an extension of you. And if you’re getting dopamine from limiting, extractive sources (social validation, achievement checklists, novelty chasing, doom scrolling), you’re probably building a business that depletes you.But if you’re so...
2025-11-0642 min
How Solos Scale#28 Freedom starts with youToday, you’ll hear how reframing your limiting beliefs can change everything about the way you work, create, and rest. You might believe that if you stop, everything will fall apart, but rest isn’t the opposite of productivity, it’s the source of it.In this episode, you’ll learn how to replace scarcity with trust and find freedom in how you run your business. You’ll hear stories about overworking, redefining success, and what it looks like to build a business that supports your life instead of consuming it.Throughout the conversati...
2025-10-1749 min
How Solos Scale#27 Inspiration vs. obligationHey there,Today, we’re diving into something that’s been eating at both of us lately: the difference between creating from inspiration versus obligation.We’ve all been there. You sit down to write that newsletter or record that podcast episode, and instead of feeling excited, you’re thinking, “I have to get this done by Friday or I’ve failed.”That shift from “I get to create this” to “I have to create this” changes everything about the work you produce.Erica’s been going through this with her newsletter. After years of shipping every Sunday, she’s hit a wall because her b...
2025-10-0332 min
How Solos Scale#26 Boundaries are your friendHey there,Today we’re talking about the practical, business-building boundaries that determine whether you run your business or it runs you.We started this conversation because we keep hearing the same questions from our clients:“Can I tell a client I don’t want to use their email system?”“Am I allowed to say no to joining five different communication channels?”“What do I do when they want to skip steps in my process?”The answer is simpler than you think: You get to decide.In this episode, we unpack why most solos hand over control of their time, processes...
2025-09-2645 min
How Solos Scale#25 Follow your energyHey there,In today’s episode, we’re centering the least talked about yet most important part of running a solo business:Your energy.Our claim: Energy alignment trumps everything else when choosing your service model.This conversation started when we came across a post claiming that retainers are "lazy" and that productized services are always the better choice.We have all of the thoughts, and we share them unapologetically in the episode.But this example aside, most solopreneurs over-rotate on what seems “good” on paper rather than what actually works for their life and energy levels.So to help you...
2025-09-1247 min
How Solos Scale#24 Starting conversationsHey there,“I'm crazy busy today, but I'll give you back shortly to say something more intelligent.”Say what? That’s a real DM Nick got on LinkedIn last week. A day later, he got a similar one:“Hey Nick. The rest of the day is a bit hectic for me, but I'll circle back soon with something more intelligent to say. In the meantime, I'll take a quick glance at your profile.”We know you’re deeply curious, so the answer is yes, the guy circled back:“Diving more into your profile and business got me wondering whether LinkedIn is yo...
2025-09-0541 min
How Solos Scale#23 Clarity creates momentumWe're back after a few weeks of sick toddlers derailing our recording schedule, and we just released something we're genuinely excited about.Today, we walk through our new CP3 framework: clarify the problem, clarify the person, clarify the process.It emerged while writing The Recognition Gap, our first-ever mini book, and it's the missing piece that bridges your offer design to your content creation.Most solopreneurs hit the Recognition Gap because they haven’t made a clear decision about what they want to be known for.They rely on word of mouth, custom-scope every project, and try to...
2025-08-291h 10
How Solos Scale#22 Defensible differentiationToday, we explore what it really means to differentiate your service, and how to make that difference defensible. We break down why specificity in your offer: what problem you solve, who you solve it for, and how you solve it, creates intuitive differentiation that clients feel without needing to ask. You’ll learn how a clearly defined point of view can reinforce that difference, but why it’s not enough on its own.We also talk about how credibility compounds through volume and experience, and why relying solely on vibes, features, or flashy positioning puts you at risk of bein...
2025-08-1530 min
How Solos Scale#21 Stop custom scopingToday, we discuss the importance of structuring your business model to cater to both recurring and one-time problems, and how creating systems around your services can help ease marketing, sales, and delivery. We break down the pros and cons of one-time projects vs. recurring offers. Specifically, how focusing on one-time projects offers more flexibility in scaling your business and managing client expectations, and how recurring problems can provide stable revenue but run you into a capacity ceiling. Discover the balance between customizing your offerings and productizing them to increase efficiency, and learn why having a structured approach is critical...
2025-08-0857 min
Distribution FirstLaunch Expert Reveals Her 6-Figure Launch Strategy (with Erica Schneider)This is your blueprint for launching a product with confidence. In this live masterclass, Erica Schneider reveals her complete 6-figure launch framework — including the step-by-step process she uses to build hype, grow waitlists, and sell out digital products and services. WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episo...
2025-07-2936 min
How Solos Scale#20 No one goes aloneToday, we jam with Anthony Pierri and Robert Kaminski, Co-Founders of FletchPMM, about how they’ve built their business to $1M+ in revenue and all the little decisions along the way. We unpack the hidden challenges of balancing client work, content creation, and business growth, and explore how a co-founder relationship can help you scale efficiently. You’ll learn why understanding your service delivery model is essential for building sustainable pipelines, the importance of experimenting with different service structures, and how to avoid burnout by knowing when to delegate. We explore the evolution of your busin...
2025-07-2559 min
How Solos Scale#19 Own your point of viewToday, we talk about why relying on referrals and posting for fun can quietly stall your business, and what to do instead.We unpack the hidden risk of being “referral-rich but strategy-poor,” and explain why personal content without a clear point of view won’t generate consistent inbound. You’ll learn how to make your content work harder by anchoring it in the problems you solve, how to avoid oversharing without losing your personality, and why even viral posts can fall flat if they don’t build belief. We also explore the balance between being relatable and being hire...
2025-07-1844 min
How to Write for a Living218: What no one tells you about going solo as a writer (with Erica Schneider)Season 2, episode 18 is here!In this episode, Erica Schneider shares what it really takes to go from full-time agency work to running your own solopreneur business as a writer. We chat about personal pivots, marketing strategies and emotional clarity in writing - this one’s a real deep dive into the mindset and mechanics of modern creative work.What we covered:- Why Erica left a stable agency job and what she learned from cycling through multiple business models before finding the right fit- The surprising pressure behind se...
2025-07-1546 min
How Solos Scale#18 Standardize your offerToday, we’re talking about standardization, what it actually means, why it matters more as you grow, and how it unlocks clarity in your offer, marketing, sales, and client delivery. We explore how most people cobble together their process until it breaks, why standardizing isn’t just about having a sales page, and what shifts when you finally define the problem you solve. You’ll hear us unpack the MP3 framework (market the problem, the process, and the proof), how it helps solopreneurs and micro-agencies stay consistent, and why content isn’t strategy unless it’s pointed at something real. We a...
2025-07-1139 min
How Solos Scale#17 Recurring problems require recurring solutionsToday, we talk about why most people get stuck trying to scale the wrong thing, and what to do instead.We discuss the difference between project-based and recurring problems, and how that impacts your offer and stress levels. You’ll learn how high-volume content creators simplify delivery, why visual work sells better, and how to handle work that’s hard to showcase. We also explore the psychological toll of recurring retainers, the challenges of content creation, and why some models are more exhausting than they seem. Finally, we cover how to choose the problem you want to solve for bett...
2025-07-0440 min
How Solos Scale#16 The recognition gapToday, we get into the concept of the recognition gap—what it is, why it exists, and how it quietly stalls even the most talented solopreneurs from scaling their business.We explore what it actually feels like to be in the recognition gap, how it shows up when referrals slow down or your network stops converting, and the risks of staying invisible to the people who need your help. We also discuss why content isn’t about proving your expertise—it’s about exploring your point of view and making it recognizable to others. You’ll hear about our own experi...
2025-06-2733 min
How Solos Scale#15 You get to decideToday, we dig into the realities of solopreneurship—what it means to build a business “solo,” and why that label can be both empowering and misleading. We share the personal and professional shifts that led us to rebrand Full Stack Solo into How Solos Scale, and why we’ve decided to merge our businesses into one aligned path forward. We also talk openly about the friction we experienced with previous models like the self-paced course and group program, and why they no longer served the type of solopreneur we’re here to help. Instead, we’re leaning into a new directio...
2025-06-2021 min
How Solos Scale#14 Pivot with usToday, we discuss the major changes and realizations we’ve made in our business over the last few weeks and talk about our decision to turn Full Stack Solo into How Solos Scale while also merging our separate businesses into one. We reflect on the challenges with our previous models, including Full Stack Solo self-paced course and the group coaching program, and why we decided to stop offering them. We also share insights on our new direction, focusing on a 'done-for-you' model aimed at high-performing solopreneurs looking to scale their businesses. Lastly, we ta...
2025-05-2829 min
How Solos Scale#13 Full Stack Solo is dead. Long live Full Stack SoloIn this episode, we talk through how we’re reshaping Full Stack and introducing significant changes and new offerings. We talk about the transition to self-paced courses, emphasizing the importance of having various entry points in an offer ladder, from free webinars to high-ticket coaching. Sharing insights on buyer psychology, the power of creating 'offer envy,' and the launch of new initiatives like the Offer Design Lab, aimed at helping others design and launch irresistible offers. Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Re...
2025-05-0831 min
How Solos Scale#12 Mindset over everythingIn this episode, Nick and Erica discuss standing out as a solopreneur in a crowded market. They talk about the importance of mindset, emphasizing that competition should be seen as a choice rather than a comparison. They explore how to reframe problems uniquely, maintain focus, and adapt to market changes. The conversation highlights that success lies in continuously understanding and solving customer problems, and in playing the long game with persistence and passion.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast...
2025-04-2230 min
How Solos Scale#11 The order of operations [Part 2]Nick and Erica dive into the intricacies of launching offers with a focus on the order of operations: pre-launch, launch, and post-launch. They discuss strategies for building anticipation, the importance of marketing the problem, and leveraging relationships to amplify reach. The episode also covers the effective use of proof and early results to establish credibility, transitioning into evergreen content, and the unique considerations for launching products versus services.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)
2025-04-1456 min
How Solos Scale#10 The order of operations [Part 1]Nick and Erica dive deep into the framework for creating effective offers, emphasizing the importance of following a structured, predetermined order. They discuss various aspects such as understanding core competencies, framing problems, audience identification, and crafting unique processes. Additionally, they explore the nuances of transformation in business and the pitfalls of overcomplicating communications with clients.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join Full Stack Solopreneur ...
2025-04-071h 00
Design Nerds AnonymousWhat Most Companies Get Wrong: Online Presence Strategies in the Digital-First EraIn today’s digital-first world, your website isn’t just a tool—it’s your first impression. If potential clients struggle to navigate your site, find outdated information, or encounter friction at every turn, they’ll leave.In this episode, Amanda Schneider is joined by two experts, Tyler Suomala and Erica Waayenberg, to break down exactly what companies get wrong when it comes to their digital presence—and how to fix it. From architecture firms to product manufacturers, businesses across the built environment must rethink their websites to inspire, inform, and convert visitors into loyal clients.
2025-04-0339 min
How Solos Scale#9 Creating scarcity and urgencyNick and Erica discuss the launch day of the MP3 Content Engine, covering tactics such as time-bound and quantity-bound deals, the importance of proof for fence-sitters, and the concept of bookending launch sales. They also talk about refining products, managing customer relationships, and evolving content creation approaches. The conversation includes insights into balancing personal and professional content, leveraging digital tools, and future plans for their business strategies. Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)
2025-03-281h 06
How Solos Scale#8 Scarcity vs abundance mindsetIn this episode, Nick and Erics talk abundance versus scarcity mindset, the challenges of maintaining a mentality of abundance, especially under financial pressures. They highlight the influence of niching down in business, the triggers of scarcity mindset, and the importance of market and problem articulation.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join Full Stack Solopreneur This is a public episode. If you would like to discuss this with other...
2025-03-2136 min
How Solos Scale#7 Signal vs. noiseNick and Erica talk about common misconceptions surrounding the Full Stack Solo program and the confusion between cohort-based and self-paced models. They discuss the importance of interpreting customer feedback, the challenges of adjusting marketing messages, and the dynamics of running a successful service program. Through their conversation, they emphasize the value of collaboration, continuous improvement, and the practical intricacies of creating and refining digital products.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join...
2025-03-2138 min
How Solos Scale#6 Good enough vs perfectNick and Erica talk about the nuances of content creation for solopreneurs, discussing the fine line between participating in trends and maintaining authenticity. They explore the impact of AI-generated content, the power dynamics of content ecosystems like LinkedIn and Substack, and strategies for building a reputation. The conversation also highlights the importance of de-risking content platforms and finding the right balance between volume and value in client relationships.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)
2025-03-211h 03
How Solos Scale#5 Play the gameIn this episode, Nick and Erica talk about content creation. They discuss the significance of starting conversations over collecting likes and impressions, practical tips on engaging with the algorithm, the essential framework of marketing the problem, process, and proof, and effective outreach strategies. Nick and Erica also touch on leveraging relationships and networks through podcasts and the inevitability of adapting and refining one’s content strategies over time.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cy...
2025-03-2157 min
How Solos Scale#4 The probability of successNick and Erica dive deep into the concept of productizing consulting services, outlining the significance of structuring and delivering offers effectively. They discuss the importance of setting realistic expectations regarding success probability, and the benefits of various coaching models, including group versus private coaching. Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join Full Stack Solopreneur This is a public episode. If you would like to discuss this with other subscribers...
2025-03-2130 min
How Solos Scale#3 Ask the wrong question, get the wrong answerNick and Erica go in-depth about their content creation processes, discussing the balance between high-level strategy and practical execution. They explore the challenges and considerations in refining the content creation skills for entrepreneurs, the importance of framing problems uniquely, and strategies for effective communication. Additionally, they share insights into leveraging relationships and networks through shows and podcasts to build credibility and expand reachCheck out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join Full Stack...
2025-03-2152 min
How Solos Scale#2 Listen for signalNick and Erica explore the challenges and benefits of being an early adopter, the iterative nature of building and refining a program, and the balance between ready-to-release and perfecting your offer.They also discuss personal experiences, including struggles and successes in launching new products, the significance of following market signals, and maintaining passion for your work.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join Full Stack Solopreneur This is a...
2025-03-2141 min
How Solos Scale#1 Begin in the beginningNick and Erica cover how they met, the significance of having a distinct point of view, the importance of networking, and the iterative process of refining offers and positioning. The episode highlights the dual importance of building sustainable revenue through high-ticket services while enjoying 'fun money' from courses and underscores the value of human connection and personalized coaching in business growth.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join Full Stack Solopreneur
2025-03-2141 min
plugin.fmOwning Your Niche and Building a Personal Platform with Erica SchneiderErica reveals her best strategies for defining content pillars, engaging with your audience, and balancing self-expression with strategic growth. Whether you're a solopreneur, founder, or just starting out, this episode will help you craft a platform that truly resonates.plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.
2025-03-1933 min
Great New Courses - Online eLearning With The Best CoachesErica Schneider & Rob Lennon – Launch Content Playbook – Free Download CourseErica Schneider & Rob Lennon – The Launch Content Playbook – Free Download Course Learn the step-by-step content roadmap and AI toolkit, so you can launch to a room of eager...
2025-03-1508 min
Shifting PrioritiesReal Talk: This is HARD (ft. Erica Schneider)This week, Erica Schneider, Founder of Cut the Fluff, joins us for one of our most real episodes yet. Erica is a mom of twins, and she talks through her first two years with her children, starting her own business, supporting her family, and learning how to reset her expectations and radically accept the way her life has changed since becoming a mom.We also cover...Learning how to readjust your coping mechanisms after having children Reflecting on your life and everything you've accomplished as a parentHow to preserve your mental health in "survival mode" when your k...
2025-03-1441 min
The Visceral Voice PodcastDr. Erica Kesselman, OB-GYN: Understanding HormonesIn this episode of The Visceral Voice Podcast, we explore the complex and essential role of hormones in overall health with Dr. Erica Kesselman, OB-GYN. From menstrual cycles to menopause, pregnancy to perimenopause, Dr. Kesselman breaks down how hormones shape our daily lives, well-being, and long-term health.Topics We Cover:Understanding the hormonal cycle and its effects on the bodyHow pregnancy, menopause, and birth control influence hormonal balanceCommon hormonal imbalances and their symptomsWhether you’re a singer, performer, or simply interested in learning more about your body, this episode is...
2025-03-031h 24
The Copywriter Club PodcastTCC Podcast #433: Content, Hooks, and Getting Noticed with Erica SchneiderOne of the biggest challenges writers face today—and it's a repeated theme on the podcast—is getting noticed by clients and prospects. In the 433rd episode of The Copywriter Club Podcast, I spoke with Content Strategist Erica Schneider about how you can cut the fluff and get noticed by the people you want to work with. This is a good one, you won't want to miss. Click the play button below, or scroll down for a full transcript.
Stuff to check out:
Erica's Website
The Copywriter Club Facebook Group
The Copywriter Underground
Transcript:
Rob Marsh: What to get noticed? Want to...
2025-02-0455 min
1,000 Routes with Nick BennettRerelease: #5 The Erica Schneider RouteErica Schneider is a content strategist, editor, and entrepreneur who has built a thriving solopreneur career by embracing vulnerability and authenticity in her writing.In this episode, Erica discusses her journey from ghostwriting to building her own voice and audience. She shares insights on creating engaging content, leveraging social platforms, and navigating the highs and lows of solopreneurship. Erica delves into the importance of building trust through transparency, the challenges of balancing multiple income streams, and how to create value for your audience, even when starting small.(00:00) Intro
2025-01-311h 01
Women in B2B Marketing95: Beyond the 80/20 Rule: The 4 Level Hierarchy to Linkedin Content - with Erica Schneider, Founder of Cut the FluffLike WIB2BM? Show us some love with a rating or review today!
2025-01-2245 minDistribution FirstHow Successful Marketers Deal with Content Overload (with Erica Schneider) [Best of 2024]Creating engaging content isn't all there is. Transforming it into a consistent, key messaging powerhouse is what truly elevates brands and drives significant engagement.In this episode, Justin sits down with Erica Schneider to chat about the common traps of content creation like the urge to imitate perceived successful strategies (hello, SEO rabbit holes!), and the importance of establishing a strong, authentic POV that resonates with your audience over time. They also share tools and mindsets that help maintain focus and prevent the overwhelming pull of constant comparison on social media. *** W...
2025-01-0240 min
One of Us with Fin and ChrisAmy Schneider: The Emerald CityIf you dare to find us, look to the Western sky—because we're headed to The Emerald City with Amy Schneider! And like a true Jeopardy! champion, she's come prepared with Oz facts.
Amy's on TikTok, Instagram, and Twitter @jeopardamy. Make sure to check out her memoir
In the Form of a Question: The Joys and Rewards of a Curious Life, out now in paperback!
One of Us is hosted and produced by Chris Renfro and Fin Argus. It's executive produced by Myrriah Gossett and Erica Getto for Good Get.
Myrriah Gossett is...
2024-11-261h 05
Studio 25 Podcast NetworkTrailway Tails Episode 0003In this episode of the Trailway Tales podcast, host Dave Warner interviews Erica Schneider and Dylan Carey from Parks & Trails, New York. They discuss the trail system, its economic impact on communities, the Empire State Trail Town program, and much more.
2024-09-1737 min
How Did This Get Made?Matinee Monday: Judge Dredd (w/ Erica Oyama)A futuristic Sly Stallone & Rob Schneider action flick?? Grab a plate of recycled spaghetti as Erica Oyama (Young Rock, Never Have I Ever) joins Paul, June, & Jason to break down 1995's Judge Dredd. They cover the block wars, the horrible set design, the voice-controlled weapons, and a lot more... but mostly the spaghetti robot over and over again. (Originally Released 07/03/2012)
• Go to hdtgm.com for tour dates, merch, FAQs, and more• Have a Last Looks correction or omission? Call 619-PAULASK to leave us a voicemail!• Submit your Last Looks theme song to us here• J...
2024-09-1658 min
The Content Cocktail HourRethinking B2B Content and Courses with Erica Schneider, Cut the Fluff"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the FluffIn this episode, we’re joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares her innovative concept of "content sparring" and how she transformed her passion for editing into a thriving business.In this episode, you’ll learn:The impo...
2024-08-2223 min
Content, BrieflyContent Sparring: Erica Schneider is charting her own pathIn this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more.This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).************************Timestamps:00:00 Intro02:29 Who is Erica Schneider?03:15 Erica Schneider’s background.05:01 How LinkedIn fits into Erica’s strategy.08:20 The target client at Content Sparring.10:58 One ef...
2024-08-1228 min
Chicago History PodcastEpisode 717 - Chicago's Little Saigon with author Erica Allen-KimSend a textChinese entrepreneurs in the 1970s as well as refugees from Vietnam and Cambodia transformed an area on the city’s north side by opening restaurants, bakeries, pharmacies, and social service agencies. Today we’re discussing Chicago’s Little Saigon with author Erica Allen-Kim.Building Little Saigon: Refugee Urbanism in American Cities and Suburbs by Erica Allen-KimBuy it from the publisher: https://utpress.utexas.edu/9781477329719/Show your support of the show for the cost of a coffee:https://www.buymeacoffee.com/chicagohistory
2024-08-1047 min
Reed Between the LinesMarketing Villains & Rejecting Hustle Culture with Erica Schneider (Founder, Cut the Fluff)Erica Schneider spent over 7 years in content, has over 70,000 followers across Twitter and LinkedIn, and transitioned from in-house roles to a successful entrepreneur of a coaching and content business, Cut The Fluff. She’s a successful entrepreneur, creator of impactful writing courses, and a relentless crusader against bro culture on social media. Her journey from a full-time job to self-employment—while raising twin toddlers—has given her a unique perspective on building a rewarding career and multiple income streams.Erica opens up about financial challenges, the importance of building a supportive community of entrepreneurs, and her suc...
2024-07-1759 min
The Ross Simmonds ShowErica Schneider on Mastering the Art of Writing and Editing in the Digital AgeIn this episode of Create Like the Greats, Ross sits down with Erica Schneider, an experienced editor and founder of the program Cut the Fluff, who shares her journey as an online writer and entrepreneur. Erica provides valuable insights into the world of writing and editing, emphasizing the importance of clear thinking in writing, the impact of AI on copywriting, and the significance of finding balance in work and family life. Key Takeaways and Insights1. Journey to Becoming a WriterErica discovered her passion for writing in high school and v...
2024-05-1650 minDistribution FirstHow to Build Trust at Scale for Marketers Short on Time and Resources (with Erica Schneider)If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join over 2,000 subscribers here: https://news.justinsimon.co/ In this episode, Justin discusses the art of repurposing content, the importance of a consistent message, and strategies for effective content distribution with Erica Schneider. They dive into the nuances of both macro and micro repurposing, the psychological impacts of the terminology used in marketing, and the power of having a clear, authentic point of view. Erica shares insights on the challenges and strategies around limiting social media distractions and the...
2024-05-1439 min
The Content 10x PodcastLinkedIn Algorithm Insights 2024: What You Need to KnowNeed a little helping hand when it comes to creating content for LinkedIn? We’ve all been there. It continues to be the fastest-growing platform and has the potential to have a major impact on your brand and your company, not to mention your career trajectory.So when the annual Algorithm Insights report from Richard van der Blom and his team at Just Connecting gets released, we pay close attention. It’s always eye-opening to see what we can do to help our client’s content and boost our own while uncovering new ways repurposing content can help u...
2024-05-0912 minThe Content 10x PodcastRepurposing from Long to Short with Erica SchneiderHow do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multiple social posts.Erica is an editing coach, course creator, and founder of Cut the Fluff, which offers training and coaching to entrepreneurs and executives looking to grow their organic presence. She is also a successful LinkedIn...
2024-04-2540 min
1,000 Routes with Nick Bennett#5 The Erica Schneider RouteErica Schneider is the founder of Cut the Fluff, a writing and editing coaching and consulting firm and seltzer fanatic.
In this episode, Erica shares how a challenge to start writing online changed her life and allowed her to carve a route from content marketer to full-time Solopreneur.
(00:00) - Intro
(01:09) - Meet Erica
(02:25) - The Power of Words
(03:30) - The Art and Science of Content Marketing
(04:29) - Exposure to Creativity
(17:32) - Building an Audience Before Launching Courses
(25:32) - The Reality of Running Courses
(28:22) - Rejecting Conventional Wisdom
(35:58) - Navigating Multiple Income Streams and Avoiding Burnout
(36:37...
2024-04-201h 11
The Companions CollectiveThe Art of Finding Your SupportErica's back!
Erica Messer is the genius behind Wolfie's Wish, an online resource for pet guardians in grief.
It started with a deck of cards, simple pieces of guidance or affirmations that a grieving pet guardian can look to for a little help in getting through the day.
In The Art of Shuffling the Deck, we chatted about Erica's journey through pet loss grief after losing her beloved Wolfgang and how we can support each other in our grief.
We're checking back in because Erica has expanded the Wolfie's Wish website...
2024-02-2336 min
RankableReal Editing Advice for People that Don’t Hate AI ft Erica SchneiderCut through the bullshit of online gurus. Erica Schneider provides frameworks, processes, and examples that actually help content creators edit their stuff to make it more attention-grabbing, interesting, and helpful. In this episode, she shares her personal editing rituals, how the hell you get past your own editing roadblocks, and the key differences between crappy blog writing and attention-span-deficient social writing. Find out what changed her perspective on the role of Generative AI writing and how she incorporates it into her writing and editing process. You're going to learn a few neat little formulas and...
2024-02-2133 min
3 questions à (Charente)Olivier Schneider, président de la Fédération des usagers de la bicycletteOlivier Schneider, président national de la fédération des usagers de la bicyclette, était à Cognac mercredi. Il rencontré des élus et les membres des associations d’usagers du vélo de Charente et Charente-Maritime. Une visite qui s’inscrit dans un tour de France qui a pour enjeu de faire avancer le développement des plans vélo et les aménagements nécessaires.
2024-01-1203 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Build an Authentic Social Presence Without Sounding Like a BroI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2023-12-1244 min
Content, BrieflyRecart: Aaron Orendorff on low-volume, high-impact contentOn episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:- Aaron's low-volume, high-impact content approach- Why he only measures data points with a dollar sign in front of them- Recart's unique SaaS + service model- Lessons learned from four years at "the mothership" (aka Shopify)- How he landed a byline in the New York TimesHere's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/👉 You can follow Aaron Orendorff on LinkedIn here: https://www.linkedin.com/in/aaronorendorff/👉 You ca...
2023-10-1648 min
Leadership BackstoryPower Your Platform: Erica Schneider’s Leadership BackstoryErica Schneider retraces her journey on this episode of the Leadership Backstory.During our conversation, Erica discussed:the concept of personal branding and the importance of approaching it as "powering your platform." She emphasizes the need to lead with authenticity and creating an online persona that reflects one's true self rather than conforming to a specific brand or image.building relationships and connecting with others on a personal level, as well as shifting the focus from transactions to meaningful connections. She also talks about the balance between sharing personal stories and providing value to the audience...
2023-10-1541 min
Getting Better with Jonathan Van NessWhat’s It Like To Be A Jeopardy! Icon? with Amy SchneiderShe’s a Jeopardy! champion, an advocate for trans rights and representation, and this week’s guest on the podcast. Who is Amy Schneider? Amy joins Jonathan this week to talk all about her Jeopardy! career, her latest Wikipedia wormholes, and her love of tarot. Plus, a Jeopardy! round inspired by Jonathan’s favorite topics.
Amy Schneider is an American software engineer and recent Jeopardy! champion. Following an impressive forty-game winning streak, she became the most successful woman ever to compete on Jeopardy!. She is second all-time in the show’s history, trailing only Ken Jenn...
2023-10-0446 min
The Bootstrapped Founder252: Erica Schneider — Build Your Personal Platform (And Not Just a Brand)Getting started often brings valuable lessons that shape our paths in life; my chat with Erica Schneider, an expert in building authentic personal platforms, is a testament to this. We navigated the terrain of creating an authentic personal brand, focusing on the courage it takes to do so and the power of authenticity in the digital realm. Erica's journey from persona to person, the struggles with online negativity, and her triumphant return to authenticity offer profound insights for anyone aspiring to cultivate a genuine online presence.We dove into the fascinating world of audience building, stressing the...
2023-09-2056 min
Mind Your Marketing243 - Hooks, Copy Frameworks, and Saying No to Bro-Social With Erica SchneiderSocial media coach and creator, Erica Schneider, joins the show to talk about creating an authentic presence on social media. Erica pushes back against douche-bag social media advice and gives alternatives for people on how they can leverage social media for their businesses. Erica's Twitter: https://twitter.com/ericasmynameErica's website: https://poweryourplatform.carrd.co/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekl...
2023-09-1827 min
The Undefeated UnderdogsErica Schneider - Why editing your content is as important as creating!👉🏼 About the Guest:Erica shares lessons on content writing & editing leading B2C and B2B companies towards engagement & conversions. She's edited 3M+ words and is an amazing thought leader on Twitter and Linkedin with 70K+ followers. She's currently a Head of Content at @getgrizzle and founder at Power Your Platform.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR, which was sold to a UK-based product studio. Prev...
2023-08-241h 01
RedneckRedneck #79: Stala se z Alexandrie Ocasio-Cortez „mainstreamová“ demokratka?Za co je nejčastěji Alexandria Ocasio-Cortez kritizována zleva? Kdo se do ní pouští a kdo se jí naopak zastává? Proč hlasovala proti železniční stávce a kam zmizel boj za všeobecné zdravotní pojištění? Má se americká levice snažit změnit demokratickou stranu, nebo se vydat do boje na vlastní pěst? Jak by si její kritici představovali ideální levicovou zastupitelku? A má vůbec americká levice investovat tolik energie a naději do washingtonské politiky? O tom je dnešní díl podcastu Redneck.How Joe Biden Defanged the Left od Alexand...
2023-08-2231 minThe Companions CollectiveThe Art of Shuffling the Deck with Erica MesserWelcome to One Last Network and The Art of Shuffling the Deck.
Erica Messer encountered tragedy in 2020. Just months after finding her soul cat, Wolfgang, he had an accident and left her physical world.
Her grief was overwhelming, especially since it was complicated with mental health issues.
Wolfgang's death broke her in many ways.
But like kintsugi, the Japanese art of repairing ceramics with gold, she put herself back together and found her way down a new path, helping others see light through the darkness of their grief.
In her own...
2023-08-0544 min
The Cutting Room"We have to bring the meaning back to 'storytelling'" - Erica Schneider of GrizzleClick the link if you want to be brought directly to the live edit: https://youtu.be/cF7PcnTeJFg?t=1772Today's guest in this episode is Erica Schneider, the Head of Content at Grizzle. In a world filled with AI-generated content, it has become crucial to maintain originality and relevance.To catch replays of The Cutting Room or to catch the next live session, go to https://thecontentstudio.com/the-cutting-room to sign up for our email list.The following are quotable moments:0:44 - In my mind, content...
2023-06-0924 min
Transportation RadioOhio DOT's Historic Bridge Inventory, Evaluation, and Preservation PlanThe guests on this month's episode of AASHTO's ETAP Podcast are Ohio DOT's Erica Schneider, Assistant Environmental Administrator and Tom Barrett, ODOT's Historic Bridge Program Manager and State Byways Coordinator. They speak on Ohio’s Historic Bridge Inventory, Evaluation, and Preservation Plan and how other DOTs may implement these findings in their state.
2023-06-0722 min
The Stream by AASHTOOhio DOT's Historic Bridge Inventory, Evaluation, and Preservation PlanJoining us today from Ohio DOT is Erica Schneider, Assistant Environmental Administrator and Tom Barrett, ODOT’s Historic Bridge Program Manager and State Byways Coordinator to speak on Ohio’s Historic Bridge Inventory, Evaluation, and Preservation Plan and how other DOTs may implement these findings in their state.
2023-06-0722 min
Hypefury PresentsS02E06 Stand out and find your voice on social media with Erica SchneiderErica was an English teacher who didn’t want to go back to a day job so she started as a freelance copywriter.She applied to 80 jobs per day on Upwork when she first got started. One client stood out, and Erica took a job there. Her boss challenged Erica to build a personal brand. Her first post was on LinkedIn and immediately went viral. In this episode, we talk about how Erica finally found her voice on Twitter and you’ll learn how you ca...
2023-04-2831 min
Leader's LensS1 E1: Effective Communication For Entrepreneurs: Writing Strategies For Success
Jacob is kicking off Season 1 with a VIP guest.Erica Schneider is Head of Content at Grizzle.io, the agency helping B2B and SaaS surpass their demand generation goals by creating content marketing and SEO programs that excel.Jacob and Erica dive into conversation at this virtual event discussing why communication is key to getting shit done, the frameworks leaders need to communicate effectively with teams and customers, and why clarity leaves less room for gray.You’ll also hear Erica’s highly practical content tips, like writing in an active voice, why...
2023-03-0739 min
Journal local de 08h01Journal de 08h01 - 10 novembre 2022-10 jeunes Charentais en décrochage scolaire engagés dans le programme Booster porté par Unis-Cité et la CCI Charente Formation- le CCFD-Terre solidaire propose une conférence-débat sur le thème « Face aux grands défis mondiaux actuels : des solutions en France et ailleurs »- La Région soutient la formation « secrétaire de mairie, gestionnaire administratif » en Charente- des élèves du Collège Michelle Pallet à Angoulême participent au challenge porté par l’association Entreprendre pour apprendre et Schneider ElectricHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confiden...
2022-11-1007 min
Tour de tablePremière partie association Entreprendre pour apprendreLes élèves du Collège Michelle Pallet d’Angoulême, comme 200 collégiens en France, participent demain au challenge «imaginer des idées innovantes» en lien avec un enjeu sociétal.Ce challenge est proposé par l’association Entreprendre pour apprendre et son partenaire la fondation Schneider Electric. Tout au long de la journée, les jeunes collégiens développeront leur projet avec l’aide d’un collaborateur de Schneider Electric. Une journée pour développer la créativité, vivre une expérience et travailler en équipe selon Françoise Hugues-Magnard chargée de mission pour l'association Entreprend...
2022-11-0946 min
Tour de tablePremière partie Association Entreprendre pour apprendreLes élèves du Collège Michelle Pallet d’Angoulême, comme 200 collégiens en France, participent demain au challenge «imaginer des idées innovantes» en lien avec un enjeu sociétal.
Ce challenge est proposé par l’association Entreprendre pour apprendre et son partenaire la fondation Schneider Electric. Tout au long de la journée, les jeunes collégiens développeront leur projet avec l’aide d’un collaborateur de Schneider Electric. Une journée pour développer la créativité, vivre une expérience et travailler en équipe selon Françoise Hugues-Magnard chargée de mission pour l'association Entreprend...
2022-11-0918 min
High Growth FoundersHow to Effectively and Authentically Use Templates to Your AdvantageHave you ever bought a course or an e-book or just read how someone else goes about their blog and followed their template to the letter, only to find that it completely blew up in your face or you got extremely mediocre results? In today's episode of High Growth Founders, Kasey will explain why templates do not always work and how you can use them to your advantage to create something that does. She'll talk about how to steal like an artist and how to use templates efficiently while staying authentic. You will learn how to deconstruct a template...
2022-11-0816 minHigh Growth FoundersMy 5-Step Framework To Craft a Personal BrandIn this episode of High Growth Founders, Kasey discusses the importance of personal branding as a founder and dives deep into how to build one that is differentiated and cuts through the noise of social media.She makes the case that you do NOT need to pick a niche - as that is limiting - and instead focus on a brand theme. She started a Twitter thread on this topic that has attracted a lot of attention.She then breaks down the 5 crucial steps to building a brand theme and gives actionable...
2022-10-2526 min
The Hotel4.14 Alan Landers - Room 1161The staff tries to check in a sentimental guest, but Madam Hotel won't behave herself....CW: Themes of horror and deathWhere the Light Gathers artists: @RyoshiSasaki @manx_moss @_xanthine_ @katlyla1 @The_Shy_Reader @swampbearr @bluent04 @gtkoodlesPatron shout outs: sarsaparilla, Goth.Gatorzz, Erica Schneider, zenith, Sam, Alexander James, Kramer, Pyapya, PoupettePercy, Coda Plemons, Ryoshi sasaki, Mr. AJ, rolypoly, Cyber, L.A. Jensen, tobee101, Parasitic Saint, Bunny, Maverick RX, RentnerSchnitzel, Sarah Benkin, Squeeney, Beanphomet, Riley Huber, Tam, Paisley Sumer Ford and Rachel Michelle Brewer...
2022-04-1540 min
Design Nerds AnonymousThe Future of the Firm LibraryThe pandemic has forced many functions of the design library online. Does this mean that library will pivot to primarily virtual in the future, or will there be a move to return to more physical spaces?
In this episode, ThinkLab explores both sides in a discussion with two expert guests. Erica Buss, research and information services manager at Ankrom Moisan Architects, emphasizes the remaining importance of physical spaces along with expert guidance and curation. And Kristin Cerutti, a design leader at NELSON Worldwide, stresses their approach to the digital space.
Ultimately, both agree that it’s time for the library to...
2022-03-1732 min
Design Nerds AnonymousThe Future of Product SelectionThe design industry is going hybrid. Our latest research shows that the production selection process is increasingly blending both physical and digital. In this episode, ThinkLab explores this intersection (what we call “phygital”) and the reinvention of the offline/online experience.
First, ThinkLab’s lead researcher, Erica Waayenberg, reveals the five key elements of product selection identified in our latest hackathon. Our next two guests are Matt Rebbe, design director for AECOM in Chicago, and Jenn Zella, co-founder and design director for CID Design Group. They discuss some of the benefits and challenges to working more virtually, including how client expectat...
2022-03-0336 min
DemandistUsing Stats & Data in Content Marketing With Integrity [Grizzle Chat]Using statistics and third-party data is common practice in content marketing. Saying “short subject lines get better open rates” is far more effective when accompanied by a study that analyzed a few hundred emails and found it to be true.Like any practice, the over-reliance on employing stats this way has its downsides; namely inaccurate sources, misrepresentation of facts, and a chain of blog posts citing each other that obscufate original sources.In this first edition of our new Demandist segment, Grizzle’s very own Jenna St John (Editor), Erica Schneider (Head of Content), and Tom Whatley (Founder & CEO) talk about...
2022-01-1829 min
Two Stand-Up Gals#102 The Rules w/ Sherrie Schneider 👰🏻This week we are joined by none other than co-author of The Rules series, Sherrie Schneider. Erica and Molly have cracked open The Rules at various points over the years and in this episode chat with Sherrie about what inspired her and her co-author Ellen Fein to write the books, what rules have worked in her own relationships and eventual marriage, if she has ever broken rules, what’s different in today’s dating scene, and much more.
This episode is sponsored by Sunset Lake CBD. Use Promo Code: SGS20 at https://sunsetlakecbd.com/ for 20% off everything!
2021-09-021h 05
RedneckRedneck #51: „Defund the police“ rok poté. Jaké změny přinesly americké protipolicejní protesty?Z některých médií občas můžete mít pocit, že Spojené státy za poslední rok zachvátila bezmála anarchie. Faktem je, že počet nejzávažnějších zločinů ve Spojených státech stoupl. Mohou za tento nárůst skutečně loňské masivní protesty? Jak situaci ovlivnila pandemie koronaviru? A opravdu hrozí v některých „demokratických“ městech policejní abolice? To vše je tématem aktuálního Rednecku.Skvělá kniha Johna Pfaffa z roku 2017. Pfaffův aktuální článek z New Republic.Komentář Erica Levitze z Ne...
2021-08-0230 min
Beyond the StandardThe Age of AnxietyGuests
Erica Schneider, Chief Nursing Officer and Vice President of Patient Care and Operations, Soin Medical Center and Kettering Health Greene Memorial
Ken Goodman, LCSW and Board Member, Anxiety and Depression Association of America
The National Alliance on Mental Illness (NAMI) reports that 20.6% of US adults experienced mental illness in 2019. In August 2020 – so about 5 months into the COVID-19 pandemic, the number of individuals reporting symptoms associated with anxiety or depression was 36.4% and in February 2021, it had climbed to 41.5%.
This episode of Beyond the Standard looks at the emotional toll of COVID-19 on healthcare workers at tw...
2021-06-2928 minDemandistErica Schneider of Grizzle: How to Build Well-Oiled Content Marketing SystemsErica Schneider is the Director of Editorial at Grizzle, a content marketing & SEO agency that I run. Over the last two years, Erica and I have worked with dozens writers and clients, and created a well-oiled content operations machine as a result. Here, we life the hood on our editorial systems, how to find and hire great content writers, and polish content into high-performing blog posts, ebooks and more.
2021-06-1238 min
RedneckRedneck #46: Co je filibuster a zruší ho američtí demokraté?Demokraté od ledna drží Bílý dům i většinu v obou komorách Kongresu. Republikáni ale můžou většinu jejich agendy stejně blokovat pomocí senátního nástroje s názvem filibuster. Co to vůbec je, jakou má historii a může se demokratům podařit ho zrušit? Šéf senátních republikánů Mitch McConnell vyhrožuje, že pokud to demokraté udělají, rozpoutá jeho strana peklo. Co se dá dále čekat vám vysvětli aktuální díl podcastu Redneck.Zmiňovanou knihu Kill Switch najdete tady.Williama Hogelanda a...
2021-03-3124 min
Maker MixtapesErica Schneider on Content Operations: How to Build a Well-Oiled Editorial SystemErica Schneider is the Director of Editorial at Grizzle, the organic growth, content marketing & SEO agency that I run. Over the last two years, Erica and I have worked with dozens of writers and clients, creating a well-oiled content operations machine as a result. Here, we lift the hood on our editorial systems, share how to find and hire great content writers, and polish content into high-performing blog posts, ebooks and more.
2021-01-0639 min
Maker MixtapesErica Schneider on Content Operations: How to Build a Well-Oiled Editorial SystemErica Schneider is the Director of Editorial at Grizzle, the organic growth, content marketing & SEO agency that I run. Over the last two years, Erica and I have worked with dozens of writers and clients, creating a well-oiled content operations machine as a result. Here, we lift the hood on our editorial systems, share how to find and hire great content writers, and polish content into high-performing blog posts, ebooks and more.
2021-01-0638 min
Conversation SixErica Borghard and Jacquelyn SchneiderErica Borghard and Jacquelyn Schneider on the Solar Winds hack.
2020-12-2306 min
Porém, Depende...#EP 17 - Um recorte sobre educação - Feat Érica SchneiderNesse episódio conversamos com a Érica, que é professora, sobre escolas, métodos de ensino, reforma do ensino médio e vários outros assuntos deste tema. Essa educadora maravilhosa nos contou um pouco da sua experiência dentro e fora de sala de aula. Aproveite conosco essa aula de hoje.
2020-02-201h 30