Shows
Lash Biz Babes99: Lash Biz Babes Online Conference 2025 RecapMissed the Lash Biz Babes Online Conference 2025? I've Got You! If you weren’t able to join us live, don’t worry - you can still catch every powerful session, speaker, and strategy shared at the Lash Biz Babes Online Conference 2025!This episode gives you a sneak peek with some short clips straight from the conference, but if you’re ready to dive all the way in, you can grab the full replays and learn how to grow, scale, and thrive in your lash or beauty business.💻 Get lifetime access to the full conference replays for just...2025-05-131h 19
Lash Biz Babes94: Lash Industry Trends You Can’t Ignore: How to Stand Out in Your AreaDo you want to stand out as a lash artist in your area or blend in? In this episode, I dive into the latest trends shaping the lash world and, more importantly, how you can use them to set yourself apart.Whether you're in a packed city or a tiny town, staying on top of education, techniques, and client preferences is what separates a good lash artist from a go-to expert. Let’s talk about what’s hot, what’s fading, and how you can position yourself for long-term success.What you’ll hear in this epi...2025-04-0130 minLash Biz Babes93: 7 Signs Your Client Experience Needs Some ChangesEver feel like you’re doing everything right, but clients still aren’t coming back consistently? You’re delivering a great service, but if rebookings and referrals are hit-or-miss, your client experience might need a little fine-tuning. In this episode, I break down the subtle (and not-so-subtle) signs that your client experience might need a glow-up. From the first time they find you online to the moment they (hopefully) rebook, every client interaction matters. And if your books aren’t as full as you’d like, it’s time to take a closer look. I’m talking about the smal...2025-03-2539 min
Inner Peace and Power70: Tuning in to Love and Science with Dr. Erica BoveThis episode is so powerful! Please share with 5 friends and let's keep evolving and growing together. Our guest today is Dr. Erica Bove. She is a double board certified OB-GYN and Reproductive Endocrinologist (REI) physician at the University of Vermont, She is also the CEO and founder of Love and Science: Thriving Through Infertility. She has a keen interest in marrying an evidence-based approach with intuitive knowing in the context of a trusting relationship. She empowers women physicians to build their families with confidence, self compassion and community. Her mission is to heal and support the healers an...2025-03-2439 minLash Biz Babes92: What Social Media Content is Working Best Right Now and How to Adjust Your Strategy Based on Insights for Beauty BusinessesAre your social media posts actually bringing in clients, or just collecting likes? If you’ve ever felt frustrated watching your content get tons of views but barely any bookings, you’re not alone. In this episode, I’m excited to dive into what’s actually working on social media right now—not just for visibility, but for real business growth. As a social media manager for beauty professionals, I’ve seen what converts and what’s just fluff. I break down key insights, data-driven strategies, and the simple shifts you can make to turn your posts into new follow...2025-03-1834 min
Love and Science FertilityAccessing Your Inner Peace and Power with Dr. Rashmi SchrammHow many times has a test result or bad news completely destroyed your day or week? It's human nature to allow external events to influence our emotions and moods. However, there may be more tools available to help us through these times than we currently realize. At Love and Science, we talk a lot about embodiment, feeling our feelings, and calming our nervous system. And yet, so many of us were never taught these tools for navigating life's "messy middle." What if we could access our inner peace and power on a daily basis? And w...2025-03-1346 minLash Biz Babes91: Taking Control of Your Life and Cleaning Up Your BoundariesHave you ever hit a point where your to-do list feels like it’s never-ending, your brain won’t turn off, and no matter how much you hustle, you’re still overwhelmed? Yeah… same. In this episode, I pull back the curtain and get real about the burnout I didn’t see coming, how I knew I had to make changes, and what I’m doing to make my business (and life) sustainable again. No highlight reels here—just an honest look at what happens when we push too hard and how to find our way back. If you’ve ever...2025-03-1146 minLash Biz Babes90: Time Management Hacks for Busy Parents and Beauty Business OwnersHow do you juggle time between your kids, your business, and everything else life throws your way? In this episode, I share the time management lessons I’ve learned as a busy mom and business owner. Let’s be real: it’s not always easy, and I’m definitely not perfect, but I’ve figured out a few key strategies that help me stay on track, even on the most chaotic days. I’ll walk you through the questions to ask yourself to help you figure out what truly matters to manage your time more intentionally and create system...2025-02-2522 minLash Biz Babes89: How to Plan Your Branding Photoshoot for Lash and Beauty BusinessesHave you ever looked at someone’s gorgeous branding photos and thought, “Ugh, I wish I had pictures like that for my business”? The good news is you can have amazing branding photos, no matter your budget. In this episode, I share how I went from iPhone pics in my sister’s living room to professional shoots that truly showcase my brand. Whether you’re ready to invest or need a budget-friendly option, I’ve got you covered with tips to help you plan a shoot that feels authentic, fun, and totally you. Hit play to get hype (and ful...2025-02-1821 minLash Biz Babes88: Answering Your Social Media Management QuestionsDoes social media feel like a full-time job you didn’t sign up for? You’re not alone! In this episode, I answer a few of your most frequently asked questions about social media management—what it really is, how it works, and whether it’s worth outsourcing. If keeping up with Instagram, TikTok, and your Google Business Profile feels overwhelming, I’ve got you covered.I pull back the curtain on how my team runs social media for beauty businesses in our unique way, so you can see what we do and exactly how we help our client...2025-02-1116 minLash Biz Babes87: Get Out of Your Own Way and Build the Beauty Business You WantAre you standing in the way of your success? In this episode, I share a straight-from-the-heart pep talk all about overcoming limiting beliefs, self-doubt, and the pressure of others’ opinions. I’ve been there - questioning my ability to succeed, letting fear of judgment hold me back, and believing the stories I told myself about what was possible. If you can relate, hit play to hear how I’ve learned to break through those barriers and the mindset shifts that help me keep moving forward even on the tough days.What you’ll hear in this epis...2025-02-0428 minLash Biz Babes86: How to Get Seen in Your Local Area by Potential ClientsDo you feel like your beauty business is the best-kept secret? What if a few simple shifts could transform how dream clients find and connect with you? In this episode, I dive into the magic of visibility—what it is, why it matters, and how to make it work for your business.Whether you’re tired of the social media guessing game or just starting with local networking, this conversation will open your eyes to smart, effective ways to grow. Visibility isn’t just about posting more; it’s about showing up where it counts.What you...2025-01-2838 minLash Biz Babes85: Answering Your Questions About Social Media, Business, Lashes, and MoreThis week, we’re switching things up with a Q&A episode packed with your burning questions about lashes, building your beauty business, and social media. You asked, and I’m spilling all the tea—from navigating social media like a pro to growing your beauty business, finding clients, and, of course, lash industry tips.We’re covering everything from how to leverage local groups to attract more clients, deciphering if you really need an accountant for your business, and how to use social media for your business. I’ll also share some personal stories (like the time bookk...2025-01-2124 minLash Biz Babes84: 2025 Challenge: What Standards Do You Live By?What if becoming the best version of yourself isn’t about doing more, but about living by your own standards? In this episode, I share how I’m using simple mindset shifts and setting intentional standards to create a more peaceful, productive, and aligned life—and I’m challenging you to do the same. Forget rigid resolutions! Let’s focus on who you want to be and how you’re going to show up to make it happen.This isn’t about adding more to your plate; it’s about making small changes that feel good and move yo...2025-01-1427 min
Browducation46. Erica Schramm is Here! Podcasting, Social Media & Growing Your Beauty BizIn this exciting episode, Megs and Erica Schramm dive into the beauty industry, exploring podcasting, community building, and the power of business education for beauty pros 💼✨. Erica shares her journey from aesthetician to podcast host and social media expert, stressing the importance of support and resources in beauty entrepreneurship 🌟. They discuss local engagement, overcoming limiting beliefs, and how to succeed on Instagram 📲. Plus, Erica shares tips for building genuine connections, her favorite self-care products 💆♀️, and how intentionality in business leads to growth!
Find Erica at the links below: 👇
Podcast IG: @lashbizbabes
Business IG: @ xoericaschramm
W...2025-01-0939 minLash Biz Babes83: How to Create a Profitable Beauty Business Plan for 2025: Step-by-Step GuideAre you ready to crush your 2025 business goals? In this episode, I'm opening up my playbook to share the exact step-by-step process I use for yearly planning that keeps me focused, motivated, and growing my business. Whether you’re a lash artist, educator, or beauty biz owner, I’ll help you map out a plan so you can avoid burnout while hitting your biggest goals. You can apply this process to gaining new clients, selling more retail, enrolling more students and more! Plus, I include breakdowns and examples to help inspire you. Throwing spaghetti at the wall or wi...2025-01-0738 minLash Biz Babes82: End of Year Wrap-Up: The Biggest Lessons Learned from 2024How do you embrace the chaos of life and success? In this heartfelt year-end wrap-up, I share the highs, the lows, and all the messy, beautiful lessons 2024 brought my way. Whether you’ve faced personal struggles, business challenges, or those “is it all worth it?” moments, this episode is here to remind you: you’re not alone. Together, we’ll reflect on the power of resilience, the importance of growth, and why it’s okay to not have everything figured out.As we prepare to step boldly into 2025, it’s time to start thinking bigger for your life and busin...2024-12-3139 min
Lash Biz Babes81: What to Focus on in 2025 to Grow Your Lash Business and a Loyal Clientele with Becca Jenkins of Ms. Bee LashedEver wonder how some lash artists manage to build a loyal clientele and keep things fresh in our crowded industry? In this episode, I sit down with Becca Jenkins, a lash artist turned salon owner and product creator. She shares her best no-nonsense tips for creating a business that stands out. From delivering unforgettable client experiences to building boundaries that actually work, Becca gets real about what it takes to grow and thrive in the lash industry.We talk about everything from how to stay relevant when the market feels oversaturated to why betting on yourself (even...2024-12-2442 minLash Biz Babes80: Make 2025 Your Best Year Yet: End of Year Pep TalkHave you ever felt held back by fear, limiting beliefs, or even the opinions of others? In this episode, I open my heart and share the lessons I’ve learned from overcoming these hurdles—plus a little pep talk to help you bloom into the version of yourself you’ve always wanted to be. Let’s make 2025 the year you stop dimming your light, take up space unapologetically, and go for the big goals you’ve been dreaming of!As someone who’s had to navigate anxiety, self-doubt, and letting go of people-pleasing tendencies, I know how freeing it f...2024-12-1716 minLash Biz Babes79: Your Step-by-Step Guide to Plan and Batch Create Your Social Media Content for Lash Artists, Estheticians, and HairstylistsFeeling overwhelmed with keeping up on social media? Let’s fix that! In this episode, I break down EXACTLY how to plan, create, and schedule your content so you can show up online for your beauty business without the constant stress. Social media doesn’t have to be hard!Whether you’re juggling clients, kids, or just trying to keep your business running, this episode will give you a clear, easy-to-follow strategy to streamline your content creation and free up your time. It’s time to stop posting on the fly and start posting with purpose - because...2024-12-1042 minLash Biz Babes78: Increase Your Revenue Without Booking New Clients: Retail Sales and Service Add-On Tips for Beauty BusinessesWouldn’t it be great to add money to your pocket without having to book new clients? In this episode, I share exactly that - simple ways to boost your earnings by selling retail products and offering service add-ons, all while keeping things low-pressure and natural.I know this year has been tough for many beauty businesses, but the holiday season is the perfect time to step back, refresh your mindset, and see the opportunities around you. I walk you through making retail feel less salesy and ideas for what to sell along with service add-on’s that...2024-12-0320 min
Lash Biz Babes77: Why Brow Services Should Be Your Next Business Move with Megs Saxton of Browducation PodcastHave you thought about adding brow services to your menu? In this episode, I sit down with Megs Saxton, a licensed esthetician, podcast host, and educator specializing in hand-tied threading and brow lamination. Megs built a thriving career by finding her passion and carving out a niche in the aesthetics industry. We dive into why brow services are a perfect complement to existing beauty services like lash extensions, lash lifts, and facials. Megs shares how offering brows—such as threading, lamination, and tinting—can fill gaps in your schedule, create upsell opportunities, and boost client retention. Plus, she e...2024-11-2637 minLash Biz Babes76: Black Friday Sales Strategy for Beauty BusinessesAre you ready to make the most out of your Black Friday sales without sacrificing precious family or personal time? This week, I dive into all things Black Friday planning and launching, giving you step-by-step guidance to set up a sale that won’t just make cash but will also free you from constant online monitoring.From choosing deals your clients can’t resist to boosting visibility, you’ll hear the strategies I’ve honed while helping beauty businesses like yours pull in thousands during this high-demand weekend. But wait—this episode isn’t just a checklist; I share stor...2024-11-1935 min
Lash Biz Babes75: The Story Behind the Un-Stripped Method: How Strength and Resilience Brought it to Life with Bryce Sechler of Un-Stripped AcademyCONTENT WARNING: Before proceeding, please be aware this episode contains discussions of sexual assault and trauma throughout.This week, I sat down with Bryce Sechler, the innovative creator behind the Un-Stripped Method, and had a conversation that I know you’re going to be inspired by. Bryce’s journey is more than entrepreneurial; it’s a powerful story of overcoming personal trauma, building resilience, and finding purpose through creativity and leadership. We get personal and deep as she opens up about surviving some incredibly tough experiences, including her healing journey and how she channeled that energy...2024-11-1251 min
Lash Biz Babes74: The Nail and Lash Expo: Expand Your Network and Grow Your Business with Lisandra Ajazi of Lash LuksAre you ready to connect with fellow lash and nail artists while taking your business to the next level? In this episode, I sit down with Lisandra, the powerhouse behind Lash Luks and the upcoming Nail and Lash Expo in Ft. Lauderdale, Florida. We talk about how an unexpected invitation changed her career and why she knew the industry could use an event like this oneThis episode is filled with gems for anyone looking to build connections, become more business savvy, or find inspiration from a like-minded community. Lisandra shares the vision behind her event, what...2024-11-0530 min
Lash Biz Babes73: How to Make the Most Out of Lash Industry Events: The Lash Conference 2024 RecapHave you been curious what lash industry events and conferences are like and how to have the best time when you’re there? In this episode, I share my experiences from top events like The Lash Conference in Anaheim and Elite Lash Convention in Dallas. I just got back from The Lash Conference and have essential survival tips (like bring a sweater!) and strategic tips for you. From meeting your new lash bestie and making meaningful connections to must-have self-care items and leveraging social media content, this episode is jam-packed with insights to truly make the most of...2024-10-2947 min
Lash Biz Babes72: Becoming a Salon Owner and Navigating Career Pivots with Jenna CarrollAre you curious about what it takes to go from solo lash artist to salon owner? In this episode, I sit down with Jenna Carroll, a former lash and brow salon owner turned beauty business consultant and mindset coach. We dive into her experiences of moving and starting over from scratch with her clientele and building successful businesses several times. She has plenty of valuable lessons to share with you!We explore the challenges and rewards of salon ownership, the importance of good leadership in salon management, and the mindset shifts necessary for success as a beauty...2024-10-2242 min
The Lash and Legacy PodcastSocial Media, Networking, and Momming in the Beauty Industry w/ SMM Erica Schramm, Owner of Beauty COR ProStarting as a lash artist back in 2014, Erica Schramm has been a part of the beauty industry for the last 10 years. She is a mom of 3, host of Lash Biz Babes Podcast, and owner of Beauty COR Pro - a social media management agency for salons and beauty businesses. She full-heartedly believes in the power of social media and the internet to grow your beauty business, and loves being able to support you in doing just that.
Connect with Erica
Instagram: www.instagram.com/xoericaschramm
Podcast: www.ericaschramm.com/lash-biz-babes-podcast
Website: www.beautycorpro.com
Connect with J...2024-10-1655 min
Lash Biz Babes71: From Warehouse Worker to Lash Educator: All About Elite Lash Convention with Cre Steward of Lifestyle Lash Academy in TexasReady to take your lash career from good to extraordinary? In this episode, I sit down with Cre Steward, a powerhouse who transformed from warehouse worker to renowned lash educator. We dive deep into Cre's journey, exploring how lash artistry became her gateway to personal and professional liberation. Prepare to be inspired as Cre shares her experiences of launching a lash school during the pandemic and how she's redefining success in our industry.We also get into a candid discussion on the nitty-gritty of lash education and the changing landscape of licensing across states. We unpack the...2024-10-1536 min
Lash Biz Babes70: The Lash Industry's Most Innovative Lash Tile with Krystal Overton of FanGirl Lash Co.Are you struggling to create perfect volume lash fans or looking for ways to speed up your lash sets and fills? In this episode, I sit down with Crystal, the creator of the Fangirl Lash Tile, to discuss the groundbreaking product she developed. Find out how her frustrations with learning mega volume led her to invent the tool that’s changing the game for lash artists everywhere. We dive into how the Fangirl Lash Tile can help lash artists of all skill levels create consistent, beautiful fans with ease. Plus, Crystal offers valuable insights on lash product sel...2024-10-0831 minLash Biz Babes69: Biggest Business Lessons Learned from My First Year as a Social Media ManagerDo you want to level up how you run your beauty business? Or maybe you’re thinking about pivoting. Either way, in this episode, I share the biggest and most important lessons I’ve learned in my first year of rapid growth as a social media manager.I’ll give you a real look at the ups and downs of owning a business and what you can do to grow, scale or even change it up! From spotting red flag clients and learning how to outsource to keeping your mindset healthy, even when life gets messy, I share...2024-10-0126 minLash Biz Babes68: How to Build a Loyal Clientele for Your Lash or Beauty BusinessIn this episode of Lash Biz Babes, we’re covering the crucial topic of building loyalty within your clientele as a lash artist or beauty business owner. Creating a loyal customer base can provide consistent income and stability in your business. But what’s the best method to keep your clients coming back for more, over and over again?Tune in to hear my strategy and tips for creating a loyal customer base. We’re covering how to appeal to all five senses in your studio, how to handle challenging situations gracefully, and even simple ways to...2024-09-2426 min
Lash Biz Babes67: Building Your Self-Confidence and Overcoming the Opinions of Others with Kaitlyn Francisco of She Lash UniversityEver feel like other people's opinions are holding you back? In this episode, I chat with Kaitlyn Francisco, a lashpreneur who's been in the beauty industry for 15 years. We dive into how she went from a confused beauty school student to running the show as a salon owner and lash educator. Trust me, you'll want to hear how she kicked self-doubt to the curb and built a business that lights her up.We get real about the messy parts of life, how certain experiences and beliefs can stick to us, and how to shake them off and...2024-09-1739 minLash Biz Babes66: What It's Actually Like to Go From Lashing to the Online Business WorldAre you a lash artist dreaming of more flexibility and income potential? In this Lash Biz Babes episode, I'm sharing my personal experience of going from full-time lashing to running an online education and digital product business. Trust me, it’s had its ups and downs!I’ve had my fair share of lessons learned the hard way and had plenty of "what was I thinking?" moments. But you know what? Those struggles taught me some invaluable lessons, and now I'm sharing them with you.I'm talking about irresistible offers, finding your perfect audience, and why...2024-09-1041 min
Lash Biz Babes65: Creating Community in the Lash Industry and All About International Lash Expo with ILE Founder, Crystal PerezWant to know how a former school counselor built a thriving lash empire and created one of the industry's most inclusive expos? Find out in this episode of Lash Biz Babes with the creator of ILE and special guest Crystal Perez!In this episode, I had the pleasure of chatting with Crystal Perez, the dynamic force behind CP5 Enterprise and the International Lash Expo (ILE). Crystal's journey from education to the beauty industry is fascinating, and she shares how her background as a school counselor has shaped her unique approach to business. We dive...2024-09-0352 min
Lash Biz Babes64. What's Actually Working on Social Media to Get Lash/Beauty Clients Right NowIf you want to spice up your social media content game to get more lash or beauty clients, this episode is a MUST LISTEN! We create and/or post around 100 or so posts per WEEK for our social media management clients right now. So, we have a lot of data of what is working and what isn't working well currently. This isn't just opinions - this is literally what I've compiled based on actual insights from our clients' content.This is a great time of year to do a little audit of what's working...2024-06-1538 min
Lash Biz Babes63. Spilling the Tea about Lash Biz Babes Online ConferenceYou all have been asking so many questions about LBB Conference, so this is a quick & easy listen to help you learn all about it! I shared who this year’s speakers are, what you’ll learn, how it’ll work, a couple things we are doing differently this year, and a few tidbits in between. And most especially how this will help you grow your lash or beauty business this year! Use code LBB to get $50 off your ticket here: https://sso.teachable.com/secure/1259281/checkout/5537059/lash-biz-babes-online-conference-2024Learn more about the event, see the schedule, and more: https://www.lashbi...2024-05-1225 min
Lash Biz Babes62. Her Journey From a Franchise to Successful Solo Lash Artist with Jasmine Nance of Jazzy's Glam BarIn this week's episode, you get to hear from one of my favorite people in our industry, Miss Jazzy!!! Today she shares her story of following her dreams to go into the beauty industry, how she transitioned from managing a franchise studio to going out on her own, what advice she would give you if you're wanting to do the same, how to keep moving forward when things get hard, and more! Her successful transition into going solo is a real life example of what can happen when you go all in, work hard...2024-04-2147 min
Beauty Pro Wellness Podcast70: Motherhood, Business Growth and Career Shifts with Erica SchrammTW: Pregnancy LossHow do you balance growing your family while also trying to grow your lash business? Erica Schramm joins me on this episode to discuss the challenges of being a new mom and new business owner in a conversation I’ve wanted to have on the podcast for a while now!Erica shares her unexpected journey into lashes and the ups and downs of finding your footing between employment and going solo as a new esthetician. Right away in her solo biz journey she was faced with a difficult ti...2024-04-171h 05
Lash Biz Babes61. Pros + Cons of Working for a Franchise Lash Studio with Denys Rodriguez aka DenyDivaThis week Denys and I are doing our tell all episode on what it’s like to work for a franchise lash studio! As with anything in life, there are pros & cons to it. In this episode we talked about lessons we learned, whether franchises are a good place to start out at or not, crazy client stories, how to decide whether to go solo or work for someone else, all about taking foreign fills and how to do it effectively, and more!I’m curious on your thoughts about the episode! DM me on IG and let me know what...2024-03-151h 10
Lash Biz Babes60. Taking Care of Yourself Physically & Mentally as a Lash Artist with Abby O’SullivanOn this week’s episode, you get to listen in as Abby O’Sullivan shares about how to take care of yourself physically and mentally as a lash artist or solo beauty business owner, so that you can create a long-term business that you love.Abby is a long-term lash artist turned wellness coach. She is passionate about empowering beauty pros with uncomplicated self care tips and knowledge to keep them feeling their best physically and mentally so they can avoid burnout and love their careers for a long time. She is the creator of Free Your Body Strength and Mobi...2024-02-161h 14
Lash Biz Babes59. TikTok, Content Creation, and Modern Marketing for Lash Artists with Kayla Hertz of KK Artistry + Educated Artistry PodcastFor our first official episode of 2024, I interviewed Kayla Hertz from KK Artistry and Educated Artistry Podcast. Kayla has been a lash artist since 2015, and her goal is to help others build a thriving beauty business on their own terms. You have probably seen one of her videos on TikTok before as she shares her guidance, perspectives, and insights there that have been shaking up the way the lash industry looks at marketing online. If you are wanting to build your lash or beauty clientele, get better with creating content, or you're looking to find tangible ways to tap...2024-01-121h 04
Lash Biz Babes58. 2023 Wrap Up: Business + Life Lessons I Learned the Hard Way This YearAs we find ourselves at the end of another year, I find that some reflection on the lessons we've learned throughout it can be beneficial! It was a crazy year in my world both in good and hard ways, so I wanted to share a handful of the lessons that I learned in business and life with you to end out 2023. The older I get, the more I appreciate the time we have on this earth and the more desire I have to make the most of it. If that is you too, this is the episode for you. 2023-12-3135 min
Lash Biz Babes57. Decision Making, Changes, and Pivoting in Your Beauty BusinessAs a solo owner, you make A LOT of decisions about your lash, hair, nail, esthetics, or education business. This can be hard to do and even scary sometimes. Change and getting outside of your comfort zone is stretchy and uncomfortable. As someone who struggles to make big decisions myself, this episode is to give you a look into a big decision and pivot I made in my business a few months ago, what helped along the way, and insight into making big decisions for your own beauty business, too. Let’s be friends on IG! www.instagram.com/xo...2023-12-3122 min
Lash Biz Babes56. Using Paid Advertising to Grow Your Beauty Business with Deirdre Andrews of Define MarketingPaid ads…should you use them to grow your lash or beauty business? How do they even work? Should you boost posts? These are all questions I see asked constantly, so let’s talk about it!This week I brought on paid ads pro Deirdre Andrews, owner of Define Marketing, to give you the scoop and answering all your questions about paid ads for solo beauty pros. There is so much more to it than most realize, and I learned so much from talking with Deirdre! She is a wealth of knowledge and you’re sure to learn...2023-12-0138 min
Lash Biz Babes55. Questions to Ask When Looking for a Space to Rent for Your Lash or Beauty BusinessYou all have been asking this question this year, so I wanted to do a deep dive into what it's like to find a space to rent as a lash artist or beauty business owner! In my 9 years in the industry, I have worked in several different capacities including as a receptionist, booth rent, a salon suite, a w2 employee, from home, etc. And I've also rented from a few different landlords as well as toured several spaces. There are so many details that go into finding the right, long-term home for your beauty business, so my hope with...2023-10-0655 min
Lash Biz Babes54. Eye Health + Lash Extensions with Dr. Janice Luk, ODYou may know her from her viral reels on Instagram about lash extensions & eyes - now Dr. Janice Luk, OD, a Canadian based Optometrist who has been practicing for 7 years, is sharing SO much knowledge with us about eye health & lashes during this episode. Eye health is one of the most important parts of lash extensions that we can be prioritizing so that clients can have healthy eyes, continue getting extensions done, & for the longevity of our careers as lash artists. It is our job as the professional to ensure that we are continuing our education & expanding our knowledge...2023-09-221h 02
Lash Biz Babes53. Taking Care of Your Body for a Long-Term Career as a Lash Artist with Janessa Neves of Sassy Lash & EstheticsThis week's episode features one of my favorite people in the world - my lash bestie - Janessa Neves. Janessa is a master esthetician and lash artist of 13 years, an instructor since 2016, a mom, & a pro fitness athlete. She loves to share her passion and knowledge in the industry with other and loves helping others start their careers! She offers lash trainings & esthetician apprenticeships in Southern Utah.She shares about burnout, imposter syndrome, practical ways to take care of your body even while busy, how she's managed to make lashing a sustainable career for...2023-09-0845 min
Lash Biz Babes52. When Sh*t Hits the Fan in Business: That Time My Studio Flooded + Navigating BurnoutYou voted to hear about this on my IG stories, so here it is! On today's episode I told you the story of when a monsoon came through & flooded our lash studio while I was 7.5 months pregnant. It involves fires, floods, sinkholes, OSHA, the health department, & how the situation helped pull me out of burnout.When we don't listen to our bodies & slow down when needed, we get put into situations where we are forced to take a break...and this situation was that for me. Although it was highly stressful, especially since I...2023-09-0331 min
Lash Biz Babes51. Bookkeeping + Tax Preparation for Lash Artists + Beauty Business Owners with Cassandra Galan of Galan ConsultingWelcome! In this week's episode, we're diving deep into the world of bookkeeping and tax preparation for beauty business owners. Our guest, Cassandra Galan, a seasoned expert in bookkeeping and tax preparation for lash artists and beauty business owners, is here to share her wealth of knowledge and insider tips.Running a successful beauty business goes beyond just creating stunning looks – it's also about managing your finances effectively. Join us as Cassandra unveils common bookkeeping and tax mistakes that beauty business owners often make and, more importantly, how to rectify them. From confusing bookkeeping pr...2023-08-2536 min
Lash Biz Babes50. All Things Becoming a Lash Educator + Trainer with Liz Bussey - Owner of Glow Lashes and Creator of POLAEver thought about becoming an educator and sharing your knowledge with others in the lash industry? Today we're diving deep into the world of lash artistry education with none other than the incredible Liz Bussey, the founder of Glow Lashes and the ingenious mind behind the POLA (Principles of Lash Artistry) Retreat in the serene landscapes of Canada.Listen into Liz's remarkable journey from lash artist to celebrated educator. She shares the pivotal moments that inspired her to take the leap into teaching, driven by a passion to elevate the standards of the lash...2023-08-181h 11
Lash Biz Babes49. Lash Business Success in Paradise: Navigating High Costs, Marketing Strategies, and Mom Life with April Pahayahay of Lash MekaIn this week's episode of Lash Biz Babes Podcast, I am joined by April Pahayahay owner of Lash Meka which is based in Kapolei, Hawaii. April takes us on an insightful journey into her world, where she has not only conquered the challenges of establishing a lash business but has also thrived in the beautiful yet costly paradise of Hawaii.Tackling the high cost of living in Hawaii head-on, April shares her invaluable wisdom on knowing your numbers. She shares how she has found success by setting up her lash business for low expenses...2023-08-0433 min
Lash Biz Babes48. Thriving in a Small Town: Building Your Clientele, Attracting High-End Clients and Balancing Mom Life with Amanda Wagner of Pretty Little Lash CoOn today's episode join us for an inspiring and insightful guest episode featuring Amanda Wagner, owner of Pretty Little Lash Co, as she shares her journey to success in the lash industry. During our chat, Amanda unveils her secrets to building a thriving clientele in a small town, attracting high-end clients, and gracefully navigating the challenges of mom life while running a successful business.Episode Highlights: From Passion to Success: Amanda takes us back to her beginnings and reveals how her passion for lashing and dedication paved the way for "Pretty Little Lash Co" to...2023-07-2441 min
Lash Biz Babes47. Structuring Your Beauty Business to be Successful While ALSO Being a Present MomFor this week's solo episode, I'm answering a question I got asked in a lash Facebook group this week: "I'm curious to know how it looked differently in your business from lashing with babies at home to doing education with babies at home." So, in this episode I shared the behind the scenes of how I structured my business to be able to keep it running and growing smoothly while also being a present parent over the years.I shared my experiences and insights behind how to pick your schedule, prioritizing tasks, why you...2023-07-2047 min
Lash Biz Babes46. Using Authenticity to Build Your Beauty Empire with Chris Bible of SheLuvsLashesGuest episodes are back! This week we have the honor of hearing from Chris Bible, CEO of SheLuvsLashes. She shared about being authentic in your journey, creating content that helps you to stand out, self-growth as you build your empire, & more. She is such a great example of this in her own business & social media presence. If you have aspirations of growing your service based business, starting a product line, or being a lash educator, you will love listening to her share more of her story today. Here is a bit about her:“My name is Chris Bible (yup Bible li...2023-07-1442 min
Lash Biz Babes45. Real Talk About Mom Life + Being a Beauty Business Owner - Sharing Some of My Experiences + Answering Your QuestionsGet ready for some vulnerability, laughs, tears, real talk, & tangible takeaways that will help you to grow as a person, a business owner, & a mom in your journey of life!It's wild to me how many moms are in the lash & beauty industries yet being a mom & beauty business owner is talked about very little. There isn't much support specifically for us, so its always been my goal with Lash Biz Babes to have this discussion more & to provide that support in our industry. I am leaning into this a lot more with the...2023-07-101h 04
Lash Biz Babes44. All About Rebuilding Your Lash or Beauty Clientele in a New Area (Or If You're Just Getting Your Clientele Started)If you are a lash artist, hairstylist, esthetician, or a service provider in the beauty industry who is going to be rebuilding your clientele in a new area, this is the episode for you! Back in 2020, I had just moved to a new area where I didn't know anyone, & I rebuilt my lash clientele in less than 6 months. So, in this episode I shared some of the top strategies and tips that helped me to be able to do that, so that you can quickly grow your clientele in your new area! Some of these strategies can also be...2023-06-2931 min
Lash Biz Babes43. 5 Mistakes I’ve Made in My Lash Business that Made Me Lose Clients or IncomeEveryone talks about the things they did that got them clients or made them money…but what about the things that didn’t?😬 This week I shared with you 5 mistakes I made along the way in my beauty business that either made me lose clients or income, so that you can learn from these lessons as well! Part of growing our beauty businesses is being able to objectively look at our business & pinpoint what went well & what can be improved. Not because we need to focus on our mistakes, but because recognizing these moments are how we are able to grow...2023-06-1428 min
Lash Biz Babes42. Overcoming Fear in Your Beauty Business + Fully Going After Your DreamsIn this week’s episode, I shared a story with you that I’ve been gatekeeping for a long while as it’s pretty personal. But I wanted to share it with you today to encourage you in your journey to fully, fully go for your dreams. No more half assing it🩷I hope you can walk away from this episode feeling more inspired & motivated to do the work to grow & thrive in life & business.Let’s be friend on IG! www.instagram.com/xoericaschrammLooking to grow your beauty business? Check out all my free resources for you here: https://www.ericasc...2023-05-3132 min
Lash Biz Babes41. How to Decide What Continuing Education Courses to Take + Lash Biz Babes Online Conference FAQWith there being so many options for continued education these days, in today’s episode I shared with you how to decide what courses, conferences, coaching, trainings, etc. will actually help you grow your business. These are the actual questions I ask myself when I’m deciding whether or not to take a training or attend an event. I also answered the frequently asked questions we’ve been getting about Lash Biz Babes Online Conference this weekend - May 26th + 27th. Also, one question I forgot to answer: you don’t have to live in the US to attend! It’s online...2023-05-2415 min
Lash Biz Babes40. Life Update + My Full Unedited Story of My 8.5 Years in the Lash Industry-Mindset + Growth TipsI realized recently that I have not really shared my full story of how I got into the lash industry & all my ups & downs from the last 8.5 years of being a lash artist. So today, I got real, raw, & vulnerable. I’m telling you it all in hopes that you’ll be able to see yourself in parts of my story & won’t feel alone in your struggles. I also shared several mindset + business strategy growth tips throughout that you can takeaway to help you grow your beauty/lash business today. Let’s be friends on IG! www.instagram.com/xoericas...2023-05-181h 03
Lash Biz Babes39. All About Lash Biz Babes Virtual Conference - Speakers, Inspo, + FAQ!ICYMI: the first ever Lash Biz Babes Virtual Conference is happening next month on May 26th + 27th! This 2-day event was created specifically for you - a solo beauty business owner - to help you overcome the unique struggles that you face as a solo owner to grow your business, make more money, make friends in the industry, & expand past the service chair. With topics such as personal branding, efficient backend systems, transitioning into a suite, building a successful home based biz, getting into offering e-books or online courses, becoming a salon owner, becoming an educator, and more, this conference...2023-04-2832 min
Lash Biz Babes38. How to Spend Less Time Marketing + More Time Making Money with Clients: Streamlining the Clientele Building Process for Beauty Business OwnersA lot of beauty business owners experience times of burnout and overwhelm when it comes to marketing and building your clientele. In today's episode, I'm going to share things you can do to streamline the process of building your clientele, so that you don't always have to play an active role in the process. AKA how to make it to where you can take breaks from social media, not have to post everyday, and still be filling your books because clients are consistently finding you. This is what I like to call marketing momentum & it's what helped me keep...2023-04-1930 min
Lash Biz Babes37. Lessons I’ve Been Learning in 2023 So Far - Mindset + Mental Health as a Solo Beauty Biz OwnerIn this episode, I shared some of the things I’ve been working through in 2023 so far, talked about mindset + mental health, & how working on those is a vital part of being able to grow our beauty businesses. Also, announced about LASH BIZ BABES VIRTUAL CONFERENCE🩷 A 2-day online event for solo beauty business owners who want to grow, thrive, & expand in the world of beauty business. This event will have over 13 speakers to help you grow your solo business. Happening on May 26th + 27th, 2023, come: Strengthen Your Service-Based Business. Explore Ways to Expand. Cultivate Your Business Skills. Make Industry Frien...2023-04-1332 min
Lash Biz Babes36. Let's Talk About Engagement on Instagram...Is It Really the Algorithm's Fault? How to Get Better Social Media Engagement for Beauty Business OwnersI'm back from maternity leave, yay! In this episode I'm sharing my thoughts on how to get better engagement on Instagram for solo lash artists, hairstylists, estheticians, nail techs, etc. I've been having a lot of conversations about this topic recently and hear often about how the algorithm is to blame for low views and engagement. And while sometimes that could be the case, a majority of the time we can actually take a look at our content and pinpoint some reasons why it might not be performing as well. Tune in to hear about how to i...2023-03-0519 min
Lash Biz Babes35. Planning & Taking Maternity Leave as a Solo Beauty Business Owner Plus Tips for Lashing While PregnantOne topic that I do not see talked about enough in the beauty industry is taking maternity leave! This can be a nerve wracking thing to take an extended period of time off as a self-employed person. In this episode I shared my experiences with lashing while pregnant, taking maternity leave, ways to get clients back in the door when you come back to work, and just overall how to plan and be prepared for it effectively, so that you can enjoy your time off with your sweet new babe. Whether you are currently pregnant or thinking a...2023-01-2524 min
Lash Biz Babes34. Ways For Beauty Business Owners to Reset Their Energy + Avoid BurnoutFor our first episode of 2023, let's talk about energy as a beauty business owner! Where we have so much on our plates at any given time, this can lead to feelings of burnout, overwhelm, and feeling stuck in our businesses and growth. If you are feeling this way or have ever felt this way, this mini-episode will give you some tangible ways to reset your energy inside and outside of your lash or beauty business to keep the energy fresh and be able to keep moving forward to grow your business.Let's Be Friends...2023-01-1915 min
Lash Biz Babes33. 2022 Wrap Up: 3 Business Lessons I Learned The Hard Way This YearIn this final episode of 2022, I shared 3 of the lessons I learned from my first year of being a full-time trainer and educator in the beauty industry, and what you can learn from them to continue growing your beauty business smoothly and sustainably in 2023.Each phase of growth in our businesses comes with it's own set of ups, downs, challenges, & hurdles and being able to learn from those and evolve as a business owner is an important part of stepping into our next phases and growing our businesses. Tune in to hear a raw...2022-12-2927 min
Lash Biz Babes32. If You Want to Consistently Book Clients, Here's The Part About Clientele Building that No One is Talking About - IG LIVE Video with Erica ReplayIf you want to consistently build your clientele without the burnout or overwhelm, this is the episode for you👌 This episode is a replay of an Instagram Live video free training I did this week. I had so many clientele building questions this week, so here's what you need to know about it!In this episode I share what no other coach is talking about: the difference between short-term & long-term clientele building strategies, examples of each, & when to utilize them, so that you can keep your books full, not worry about where your next client is going to...2022-12-2224 min
Lash Biz Babes31. Getting Prepared for Taxes as a Beauty Business Owner with Michelle Cook, Certified Public AccountantAs we are winding down the 2022 year, tax season is right around the corner! In this episode, I brought on Michelle Cook, a certified public accountant, to share tips, tricks, & guidance for beauty business owners and first-time business owners about how to get organized for tax time, common mistakes that she sees beauty biz owners making on their taxes, how to cut down on the overwhelm that tax time can bring, what type of expenses actually count as a write-off, how to find a CPA to hire, and more! One of the reasons I b...2022-12-1433 min
Lash Biz Babes30. Her Journey to Opening a Suite, Building a Clientele in a New Town, & Mom Life with Khadijah AcostaIn today's episode a past student of mine, Khadijah, shares her journey in the lash and beauty industry of how she got started, building her clientele, opening a suite, & doing it all as a mama! She has inspired me so much this year with how dedicated she is to her biz, how much she's grown since opening her suite in February, and just her overall talent as a beauty provider and solo biz owner.If you are considering opening a suite, working on building your clientele, trying to figure out the mom-business owner life...2022-11-3055 min
Lash Biz Babes29. What You ACTUALLY Need to Do To Consistently Book Loyal Beauty ClientsIn this week's episode, I broke down the 4 pieces of marketing strategy that you need to have in place to consistently book beauty clients to build a full loyal clientele. So often we get too caught up spending all our time & energy on things that aren't actually moving the needle forward in our beauty businesses and these are not actually helping us book clients. My intention with this episode is to help you simplify your clientele building efforts & get intentional with your action steps, so you can build your clientele faster than you ever thought possible! Whether you are...2022-11-0814 min
Lash Biz Babes28. Mindset, Manifestation, Limiting Beliefs, Showing Up Online, & SO Much More with Emily LywoodAre you a lash artist or beauty biz owner who struggles with showing your face online for your business? Are you ready to kick those limiting beliefs to the curb, so you can grow your business? Or do you want to learn some methods for dealing with criticism online and in-person? Then this is the episode for you!In this week's episode, I brought back my friend, Emily Lywood, from one of the previous lash retention episodes to talk all things mindset! We covered so much during this episode such as money mindset, manifestation...2022-11-021h 30
Lash Biz Babes27. The Top 6 Reasons Why You're Not Booking More Beauty Clients Online Right NowAre you struggling to book beauty clients on social media? Do you post, promote, offer specials, & do alllll the things you can think of to attract clients online & it just doesn't seem to be working? In today's episode, I'm going to help you troubleshoot what you can shift to start seeing results with booking clients online. I share the top 6 reasons why you're not booking clients from social media right now. These are applicable to anyone in the beauty industry - lash artists, nail tech, spray tan artists, hairstylists, etc! All 6 reasons are things I...2022-10-0424 min
Lash Biz Babes26. 6 Social Media Boundaries You Can Set Today to Make It A Healthier Place For You to Grow Your Beauty BusinessWe hear a lot about the negative side effects that using social media can have - the burnout, the time consumption, the comparison, etc. - but what about how to navigate those issues to keep growing our beauty businesses online?In today's episode, I shared 6 boundaries that you can set with social media for you to create a healthier relationship with it, have the ability to consistently show up online to grow your biz, & cut out the burnout, comparison, and time consumption that many solo beauty biz owners deal with on social media. This...2022-09-2821 min
Lash Biz Babes25. Steal My Top 10 Best Performing Social Media Content Ideas to Book More Beauty Clients TodayI asked on IG and TikTok over the weekend what your biggest struggle is when it comes to building your beauty clientele on social media & the overwhelming consensus was content creation! Today's episode is a short & sweet one where I share my top 10 performing social media posts that helped me turn Instagram and Facebook followers into full paying lash/beauty clients. If you ever get stuck with what to post, not knowing what to write about in caption, or just generally want some new content ideas, tips, & tricks for your solo lash and beauty b...2022-09-1923 min
Lash Biz Babes24. 6 Pieces You Need to Attract Loyal, High Paying Clients to Your Solo Beauty Business - The Magnetize MasterclassIf you are a solo beauty business owner who wants to:- attract clients who are willing to pay full price/higher prices- build a loyal af clientele- have clients who refer all their friends & family to you- take less clients & make more money- be a go-to, highly in demand service provider in your area- have a thriving, successful beauty businessThen this episode is for you! On today's episode, I share the 6 pieces that you need...2022-09-1553 min
Lash Biz Babes23. The Power of Social Media to Grow Your Beauty Business with Jessica PaulAre you a solo lash artist, hairstylist, nail tech, or beauty business owner who wants to use social media to build your clientele and grow your beauty business? Then this episode is for you!This week I interviewed Jessica Paul, who is the owner of JP Beauty. She shares with us so many tips & tricks for using social media to grow your beauty biz, the power of connecting with your potential clients on social media, and how to get comfortable showing up on it for your business. Connect with J...2022-08-1846 min
Lash Biz Babes22. How to Use TikTok to Build Your Clientele and Grow Your Lash and Beauty BusinessHave you ever wondered what it takes to build your lash or beauty clientele on TikTok? Or maybe you're using TikTok and not seeing many clients booking from it yet? If so, this is the episode for you! In this episode, I brought on Frøya Langengen, who has used TikTok to build a full clientele, become highly in demand in her area, get clients traveling to see her, and is now considering a price raise because of it all. She shares tips & tricks that you can use on TikTok to attract local followers an...2022-08-1049 min
Lash Biz Babes21. Action Steps You Can Take to Increase the Bookings + Sales in Your Beauty Business TodayI've recently gotten a few messages and seen comments online from solo beauty business owners who are struggling with their appointment books and sales slowing down and not knowing what to do to increase them again. So, on today's episode, I share a whole list of tangible action steps that you can do even right after you listen to increase your bookings & sales in your lash or beauty business. This is probably one of my favorite episodes so far, because it has so many tips, tricks, & advice for you if you want to get more people booking and make...2022-07-2948 min
Lash Biz Babes20. Why You Shouldn't "Charge Your Worth" In Your Beauty BusinessRecently there's been a big push in the lash and beauty industries to "charge your worth" for your services. I don't agree with the sentiment, and today I am telling you all about why. If you've ever had a potential client tell you that you are "too expensive" or that you "charge too much" or anything else like it, and it made you feel bad about yourself, this episode is a must listen for you!I hope you walk away from listening to this episode feeling uplifted and empowered to make price setting decisions...2022-07-1423 min
Lash Biz Babes19. Recession Proofing Your Beauty Business - 4 Ways to Strengthen Your Beauty Biz to ThriveIf you've listened to the news or read articles online recently, you know that a potential upcoming recession is a big topic of conversation. As a small business owner, this can be a scary topic and bring up feelings of fear and nervousness. In today's episode, I talk about 4 ways to strengthen your lash or beauty business to continue to thrive and grow regardless of the state of the economy. Ensuring that your business has a strong foundation is so important if you want to have a full-time, thriving, career and business in the beauty industry.2022-07-0752 min
Lash Biz Babes18. Why Burnout is So Rampant in the Beauty Industry and What You Can Do to Avoid ItOne of the biggest problems that solo business owners in the beauty industry face is burnout. In today's episode I share 7 causes of burnout in your lash/beauty business and what you can do to either avoid it altogether or what you can do to navigate through it.In this episode you will learn a lot about why setting up a sustainable business is so important, hear some of my own personal experiences with burnout and feeling resentment inside my business, what I did to navigate through those moments, and truly a more in-depth...2022-06-2954 min
Lash Biz Babes17. 5 Things I DIDN'T Do To Build A Full Clientele in 6 MonthsIn today's episode, I took a little bit of a different spin on one of my most commonly asked questions, "how did you build your clientele so fast?" I normally talk a lot about how I did it and what I did, but today I'm telling you all about 5 things that I didn't do or that weren't effective/beneficial to build my clientele quickly.My hope with this episode is to be more transparent on the process, give a fresh perspective, & to help you remember that this is YOUR business. You get to build...2022-06-1429 min
Lash Biz Babes16. All About Retention + TikTok to Grow Your Beauty Biz with Emily LywoodIn this week's episode, I talked with Emily Lywood all about retention tips, retention myths and misconceptions in the lash industry, how to get confident on camera, using Tiktok vs. Instagram to grow your beauty biz, & so much more! Emily and I originally connected on TikTok where she shares alllll the retention tips and tricks to help you master retention and make more money in your lash biz! This episode is for you if you want to learn more about lash retention or how to get confident making videos for your beauty business.Here's...2022-05-2544 min
Lash Biz Babes15. How Email Marketing Will Change Your Beauty BusinessIn this week's episode, Claire Hooper talks to us all about using email marketing to grow your beauty business! Claire is a beauty biz educator who helps you develop systems in your business, so you can scale, make more money, & have more time.Many solo beauty biz owners get overwhelmed at the thought of email marketing, but Claire broke it down for us and showed us just how simple & effective it can be! If you are wanting to grow your beauty biz and clientele off of social media, this episode is a must listen!Here is where you can find...2022-05-1833 min
Lash Biz Babes14. How to Create the Results You Desire in Your Beauty Business | Live with EricaToday I went live on Instagram talking all about how to create the results you desire in your beauty business (aka the full clientele, the full paying clients, the thriving biz you're working towards). Now, its on the podcast for my multi-taskers who like to listen and work/clean/do other things haha.In this episode, I talk about difficult situations that arise as solo beauty business owners, the root cause of these difficulties that we face, how to keep moving forward when those happen, how to create the results you're working towards in...2022-05-1525 min
Lash Biz Babes13. The Power of Community in Growing Your Beauty Business with Gretchen McCants of My Brand LashesIn this week's episode, Gretchen & I talk all about community in the industry, using it to grow your biz, ways that the lash industry has changed over the years, how she and her husband, David, bought My Brand Lashes, & lash trainings. My Brand Lashes is an eyelash extension supply and lash training company based out of Boise, ID. They offer quality and consistent products and game changing trainings and mentorship. Gretchen is a gem in the industry and truly a queen at connection and community. Come listen in to her stories, experience, & tips!2022-05-1138 min