Shows
Unconventional Life with Jules SchroederEp436: Motorcycles, Missions & a Movement: How Erik Hatterscheidt Is Redefining Leadership for The Next Generation of Male LeadersErik Hatterscheidt is the founder of Freshline Moto Club, the world’s only brotherhood that unites entrepreneurial men through extreme motorcycle expeditions and humanitarian missions. Raised by an ex-Commando father, Erik developed a disciplined, high-performance mindset that he now channels into leading men on life-altering adventures across some of the world’s most challenging terrains—from the Sahara to the Andes. Through Freshline, Erik has built a global community of over 239 vetted members who support each other through rugged expeditions, real-world service, and campfire conversations that forge deep accountability. His mission is to help successful but unfulfilled men re...2025-07-1428 min
Business BrosNo slides. No whiteboards. Just grit, brotherhood, and fire with Erik Hatterscheidt1392 He was raised by an ex-Commando, shaped by fire, and now he’s leading entrepreneurial men into the world’s most brutal terrains to forge brotherhood, purpose, and integrity. The man behind Freshline Moto Club… Erik Hatterscheidt!Website: https://www.freshlineclub.com/Social Media: https://www.instagram.com/hatterscheidt15/________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallb...2025-07-1031 min
Well, That F*cked Me Up! Surviving Life Changing Events.S5 EP21: Erik's Story - I Suffered In SilenceSend us a textNEW EPISODES EVERY FRIDAY: Erik Hatterscheidt was a Business Major and took over his parents resort business when he finished school with a great deal of pressure on his shoulders to help revive the ailing numbers and use his knowledge to turn things around. As it happened, what Erik had learned really didn't translate into his parents smaller business, and he suffered in silence as things got worse, eventually turning to Alcohol.Join us this week to hear how Erik arrived at a crossroads, and was able to...2025-05-2429 min
Tourism Marketing Mastery74. The 3 Things Operators Do That Destroy Their Marketing ResultsOver the years I’ve observed a pattern after working with hundreds of tourism operators. Almost every business owner I’ve worked with makes the same 3 assumptions about where to focus their marketing efforts, and all three are typically a huge suck on their resources while yielding little to no results.In this episode I’ll share the 3 assumptions and then share the 3 things operators should focus on instead which cost virtually nothing, but have a far greater impact on your ability to get bookings.2025-01-0625 minTourism Marketing Mastery73. How To Write Ads For Higher Income GuestsAs we move further away from Covid and the inflation it caused, economies are shifting.The market that was hungry to travel in 2022/23 has spent most of their surplus cash and is now facing the reality that everything is 43% more expensive than it was in 2019 (according to global financial data).This means that the middle class guests you were attracting are having to tighten their belts and cut some of the ‘extras.’ That’s bad news for you.It means that YOUR costs are up by...2024-12-0910 minTourism Marketing Mastery72. A Really Weird Offer That Guarantees Re-BookingsI’m sharing an experiment we’re running with an offer that has dramatically increased client retention, upped engagement, is building the community, guarantees us future bookings AND makes us money for free in the form of interest. Sounds too good to be true? I thought so too.But it’s working.Questions for the podcast? Send them to me at ehatterscheidt@gmail.com2024-09-0519 minTourism Marketing Mastery71. Top 10 Marketing Books For Tourism OperatorsI’ve read over 100 marketing books in the last 10 years. Here are the top ten that have driven millions of dollars into my tourism businesses.I’ve broken them down into 5 categories which include branding, building sales pages, getting leads, word of mouth, and marketers psychology.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com2024-08-3126 min
The Phil ExperienceFreshline Moto Adventure Club: Why Only 1 in 60 Are Accepted
What an amazing conversation with Co-Founder of Freshline Moto Adventure Club, Erik Hatterscheidt! In this episode we dive deep into many topics, the details of which are below.
Freshline Moto Adventure Club is an exploration club that challenges men for growth and provides a brotherhood. They are not a tour company but focus on developing leaders and changing lives. The club emphasizes persisting with purpose, taking ownership, and serving the mission.
Freshline's Bootcamp is a leadership development program where character and leadership skills are evaluated. The club protects its values by carefully selecting members and offering leadership opportunities to...2024-03-071h 45Tourism Marketing Mastery70. The ‘Holy Crap’ offerHere’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com2024-01-0923 minTourism Marketing Mastery69. Never discount - Use the cheesecake strategy insteadDiscounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com2024-01-0712 minTourism Marketing Mastery68. Pricing for profit in tourismPricing strategies you should be considering going into 2024.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com2024-01-0511 minTourism Marketing Mastery67. 10 Big marketing mistakes that drag a team downIn this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com2023-12-0638 minTourism Marketing Mastery66. 3 Years Gone - Why I left and why I’m back nowA brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify.If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com2023-11-3009 minTourism Marketing Mastery65. How to make the complex simple in your marketingIs your organization or your marketing overwhelming? If so you need to listen to this episode. If you have a marketing related question you’d like me to address on the podcast email me at ehatterscheidt@gmail.com2021-03-0717 minTourism Marketing Mastery64. TripSchool Series (3 of 3): Learning from other tourism operators mistakesIn the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2021-02-131h 00Tourism Marketing Mastery63. TripSchool Series (2 of 3): Failures - Top Marketing Mistakes We Tourism Operators MakeIn this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They discuss the most common mistakes they see, as well as some of the more interesting F-ups.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
If you have a question for Erik, or would like to be featured on the show, contact him at info@tourismmanagementacademy.c...2021-02-031h 00Tourism Marketing Mastery62. TripSchool Series (1 of 3): Q&A with the Co-Founder of TripSchool, Mitch BachIn this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music.
We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
To get in contact with Mitch, email him at mitch@thetripschool.com
To ask Erik a question or if you have a story you'd like to share on the po...2021-01-271h 13Tourism Marketing Mastery61. Building a Storybrand - Clarifying your message so guests will listenI’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email info@tourismmanangementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-11-1220 minTourism Marketing Mastery60. A new model for tour companies that is working during the pandemicLet me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at Info@tourismmanagementacademy.com2020-10-1918 minTourism Marketing Mastery59. The future of tourism marketing in 2021 - 3 major trends to help your business growI just sifted through 100’s of hours of conferences, videos, and case studies to share with you the 3 big marketing trends that I saw come up as patterns that are emerging in 2021. To send in questions and feedback, email info@tourismmanagementacademy.com2020-10-0627 minTourism Marketing Mastery58. These 3 questions will turn you into a leaderIn this episode we explore the 3 questions that led to my 48 staff working alongside me for 2 months for free when we hit a crises. To email me feedback or questions write to info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-09-2916 minTourism Marketing Mastery57. 6 Step Copywriting Formula I used to get a 60x ROI on a FB tourism adIn this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of our ads use the same formula and are giving us healthy returns. To contact us write to info@tourismmanangementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-09-1526 minTourism Marketing Mastery56. This 90 Yr old formula works for writing headlines that convert to bookingsWhen you look at all of the things you could focus on learning within the marketing world, I’ve found the most effective to be Copywriting. Within copywriting, the most effective piece to learn is headlines. In this episode I share with you a piece of knowledge I found in a book written in the 1930’s that works just as well now as it did back then. To get in touch with me, you can email info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-09-0926 minTourism Marketing Mastery55. A Silicon Valley marketer’s unique approach to starting a tour company, and his gift to you.In this episode we chat with Vitaliy Levit, a successful Silicon Valley marketer and consultant who found himself thrown into the world of tourism when he bought a yacht. We discuss his marketers approach to growing his business dramatically over the last 3 years and what he’s building for other tour businesses now. The link to his new site where he is stacking the deck with value to fellow tourism operators is http://travelassociation.org
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-08-2554 minTourism Marketing Mastery54. 1 important question to ask yourself if you work for yourselfI promised to share the challenges and failures of our own journey and this week I’m opening up about a family argument and how we’re working it out. If you have a question you’d like to ask me write to info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-08-2116 minTourism Marketing Mastery53. Creating an Opt-In (THAT ACTUALLY WORKS) to bring bookings on autopilotThe single most powerful automated system you can build is an opt-in. It takes very little time to set up, works on autopilot, and routinely converts to bookings. In this episode I lay out how I create opt-in's that actually work.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
To share your wins, challenges, or questions, email us at info@tourismmanagementacademy.com
2020-08-1430 minTourism Marketing Mastery52. Laying out a tourism business home page for conversions to bookingsAfter a decade of split testing, 1000s of client trials, and my own research, here’s what I’ve learned about laying out a tourism homepage that leads to bookings. To share your wins, challenges or questions, email us at info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-08-1321 minTourism Marketing Mastery51. We re-wrote our ABOUT US page and increased inquiries 239%When I looked at our web data, I noticed that our ABOUT US page was one of our most visited pages, but it wasn’t generating inquiries. I set out on a mission to change that. Now, 2 years and dozens of split tests later, I have a formula that consistently delivers quality inquiries on autopilot. To share your wins or ask me a question, write to info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-08-1016 minTourism Marketing Mastery50. The 5-Step Process we use to create our USP (Unique Selling Point)You don’t want to compete based on price. That’s a race to the bottom. The only other place you want to be is on top. To get to the top you need a USP. In this episode I share with you what happens if you don’t have one, and how I approach creating one. To reach us with your wins, challenges or questions email info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-08-0835 minTourism Marketing Mastery49. +1 Method: The experience tool I learned from a luxury resort manager that changed my life.The +1 method has given us almost a 2 year waiting list, expanded our profits, brought our staff closer together, and landed me the most beautiful woman on the planet. Once you learn it, you can’t do life without it. Email us your questions or wins at info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-07-3024 minTourism Marketing Mastery48. Pass The Broccoli: The simple secret to becoming a respected industry leader (that no one does)Looking for a quick way to establish yourself as kingpin in your tourism region? Maybe even in your country. The secret is the easiest thing in the world and nobody does it.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-07-2216 minTourism Marketing Mastery47. Tired of trying to keep up with digital marketing? Do this instead (it’s way more fun anyway).I realized that digital marketing was a game that I was never going to win indefinitely. And it can be exhausting trying to keep up. I have a new strategy that we’ve rerouted our marketing budget into that is way more fun, rewarding, and effective (so far). To ask questions or let me know how these strategies are working for you write us at info@tourismmanagementacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-07-1619 minTourism Marketing Mastery46. Interviewing the world’s #1 expert on TOURISM FB ads. How he’s getting well over 1000% ROI.There are very few ‘Marketing Experts’ that I respect in the agency space, but my guest this week is an exception to the rule. Chris Torres runs tourism marketing.agency, Touriosity.travel, and is the host of The Digital Tourism Show
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-06-3059 minTourism Marketing Mastery45. Feeling stuck? Try these tips to streamline through a tough transition.I have just gone through the first phase of a challenging life transition. Here’s what I’m learning and tools that have gotten me through previous tough times.2020-06-2626 minTourism Marketing Mastery44. The Stacked Decc: Where to find a steady stream of your dream guests.A lot of tourism operators struggle with finding a steady stream of their dream guests. The Stacked Decc method gives you the ability to make this challenge disappear.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
2020-06-1217 minTourism Marketing Mastery43. How to tell stories that make you more interestingHave you ever wondered why some people just seem so much more magnetic with their storytelling than others? That’s because whether they know it or not, they’re using a 100,000 year old framework we humans are drawn to. In this episode I share this exact storyline framework and how it has been used in everything from ancient myths to academy award winning films. I also share how we’ve used it to make more bookings.2020-06-0834 minTourism Marketing Mastery42. How to blow your guests mind before they even book: The ‘HiJack’ ChallengeI’m sharing a piece of info I paid 16K for. But it works like gold and it’s easy to do. Welcome to the ‘HiJack’ challenge.2020-05-2915 minTourism Marketing Mastery41. 4 Major Mistakes I Made In Growing My BusinessEvery business needs to deal with growth. I want you to learn from major mistakes I’ve made made that cost me profits in the long term.2020-05-1928 minTourism Marketing Mastery40. Casey Halloran: How to sell millions in tourism without ever opening your mouth - the formulaCasey Halloran runs a boutique resort and international travel agency in Latin America. He started his career as a direct response copywriter and now uses those skills everyday to market his own tourism products. Join us as we dig deep into the secrets that marketing tests reveal about which ads really work in tourism.
Links mentioned in the podcast:
Casey's Linkedin - https://www.linkedin.com/in/caseyjhalloran/
Namu Travel Group (Virtuoso Preferred Partner) - https://www.namutravel.com/
Villa Buena Onda Resort - https://www.villabuenaonda.com/
Costa Rica...2020-05-121h 01Tourism Marketing Mastery39. Doug Lansky: The most sought after speaker in tourism todayWelcome to episode 39 of Tourism Marketing Mastery. In this interview with Doug Lansky we explore everything from how Iceland was able to reverse engineer their most successful experiences to what the future of tourism tech holds. In this episode Doug also shares to key to drawing more travellers no matter who you are.
To reach Doug you can find him on his channels:
Linkedin: https://www.linkedin.com/in/doug-lansky-058234a/
Youtube: https://www.youtube.com/channel/UCnOJOteMiq16f-BrE86--Pg2020-05-041h 01Tourism Marketing Mastery38. What to do if you have a million ideasWelcome to episode 38 of Tourism Marketing Mastery. If you’re like me and you’ve got squirrel syndrome, here’s a useful analogy I’ve used as a tool to remind me to re-focus on the most important thing.2020-04-2814 minTourism Marketing Mastery37. This simple profit trick revolutionized my bank accountWelcome to episode 37 of Tourism Marketing Mastery. I was thinking about things I’ve done over the last 5 years that have had the littlest investment of time for the greatest results and I realized that taking 2 hours to set up my bank accounts two years ago has brought in more profit than almost anything else I’ve done. Let me share that secret with you now.2020-04-2229 minTourism Marketing Mastery36. 7 unique spaces to get directly in front of your ideal guestsWelcome to episode 36 of Tourism Marketing Mastery. I was having a convo with one of my clients and they were struggling to gain control over their lead flow. They wanted to directly advertise to their ideal guests but didn’t know where to find them. In this podcast I give you the answer. This podcast is actually a recording I put together for our paying clients, but it’s a powerful set of strategies that I think needs to be shared.
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline2020-04-1342 minTourism Marketing Mastery35. The ‘Me’ I don’t want you to knowWelcome to episode 35 of Tourism Marketing Mastery. I have a side of me I’m terrified that people will know. And for that reason, I think it’s time to share it with you.2020-04-0828 minTourism Marketing Mastery34. Reinvention: Is This The Future Of Tourism?Welcome to episode 34 of Tourism Marketing Mastery. In this episode I’m not talking about the pandemic and I’m not talking about life as normal. I’m exploring what the future of tourism will look like, what the tourist will come to expect that they don’t now, and exactly what we are doing about it.2020-04-0119 minTourism Marketing Mastery33. Interview: How this manager took his resort to #1 in luxury travel.Welcome to episode 33 of Tourism Marketing Mastery. This episode is a special treat, where I interview Justin King on the strategies he used to take his resort to a top spot in the luxury market, which is no easy feat.2020-03-241h 20Tourism Marketing Mastery32. Coronavirus: Our 7 Step Plan For Weathering The StormWelcome to episode 32 of Tourism Marketing Mastery. Here is the link for the webinar I mentioned in this episode: https://www.tourismmanagementacademy.com/webinar-registrationf934511r2020-03-1730 minTourism Marketing Mastery31. Success Swinging SinglesWelcome to episode 31 of Tourism Marketing Mastery. Sometimes running the show can be a grind. I learned this trick from a smarter man than me and it’s helped how I approach marketing and my business. I hope it also helps you.2020-03-0616 minTourism Marketing Mastery30. Why Our Guests Hate Us And It’s A Good ThingWelcome to episode 30 of Tourism Marketing Mastery. I’m giving you a twist in this episode. I share with you a few reasons why our guests hate coming to our resort and why I’m excited about it. I’m also opening up the podcast for questions from our subscribers. You can submit them to support@tourismmarketingmastery.com2020-03-0212 minTourism Marketing Mastery29. Booking Launch: The Secret I Stole From Apple And Tesla To Put Bookings On Steroids (Part 2)Welcome to episode 29 of Tourism Marketing Mastery. In the second part of this episode I share, step-by-step how I executed the booking launch, the mistakes I made, the incredible results we got, and how you can do the same. I also announce that I now have an email that you can send your questions into and I’ll answer them on the show. Support@tourismmarketingmastery.com2020-02-2426 minTourism Marketing Mastery28. Booking Launch: The Secret I Stole From Apple and Tesla To Put Bookings On Steriods (Part 1)Welcome to episode 28 of Tourism Marketing Mastery. I’ve got a really special one for you this week. I’ve been studying marketing campaigns outside of tourism for years and running experiments at our little resort. I’m now trying one of the most bold moves to date by refusing bookings. This episode explains why.2020-02-1821 minTourism Marketing Mastery27. One BIG mistake I just made in sending out an email campaignWelcome to episode 27 of Tourism Marketing Mastery. As promised, you will hear about my failures as I make them. In this episode I share my attempt at an email campaign that flopped. Learn from my mistakes so yours doesn’t.2020-02-1111 minTourism Marketing Mastery26. The REAL reason your repeat bookings aren’t higherWelcome to episode 26 of Tourism Marketing Mastery. I had a conversation with a resort owner that said they don’t get many repeat bookings because people come for the region and not the resort. I call BS.2020-02-0413 minTourism Marketing Mastery25. Turning S#!t Into Gold (Marketing Your Off Season)Welcome to episode 25 of Tourism Marketing Mastery. I was recently asked how we market our off season. This is my response.2020-01-2819 minTourism Marketing Mastery24. Which guest group is the most profitable?Welcome to episode 24 of Tourism Marketing Mastery. After testing numerous guest demographics, and talking to dozens of resorts, which guest group is the most profitable for you to cater to?2020-01-2119 minTourism Marketing Mastery23. Successful Managers All Share This One TraitWelcome to episode 23 of Tourism Marketing Mastery. After doing dozens of calls this week with Managers around the world, there was one common pattern that emerged for the resorts that were growing and profitable. In this episode I share what that trait is, and how to learn it for yourself.2020-01-1416 minTourism Marketing Mastery22. What’s The Best Growth Strategy To Use This Decade?Welcome to episode 22 of Tourism Marketing Mastery. I’ve given some thought as to what will be the #1 thing that will make an impact on my business and my life this decade and it’s something that I think you’ll resonate with as a Tourism Operator.2020-01-0617 minTourism Marketing Mastery21. An Ancient Native Custom That Keeps Guests Thinking About You Years After They’ve LeftWelcome to episode 21 of Tourism Marketing Mastery. I’m a bit of a nerd. Because I’m a nerd, I like to visit museums. While I was visiting a museum of anthropology, I learned about an ancient native tradition and I’ve applied it to my marketing to increase repeat business.2019-12-3012 minTourism Marketing Mastery20. The Most Powerful Marketing Strategy - Planting Your OrchardWelcome to episode 20 of Tourism Marketing Mastery. There is one marketing strategy that is universally accepted by direct response marketers as the best return on investment, highest converting, and adds value to your business as you do it. Even better, it’s something that you can do when you have virtually no marketing budget.2019-12-2423 minTourism Marketing Mastery19. A Surprising Tool To Help You Hire AMAZING staffWelcome to episode 19 of Tourism Marketing Mastery. Most destination managers I've talked to understand that marketing to bring in high quality guests is important. However, they have never thought about advertising their job descriptions in the same way. In this episode I'll be sharing how I got to a point where we were posting ads that had 1000 applicants a week, and the process which we found was the best for filtering down to the 1 or 2 that would be an amazing asset to the team.2019-12-1619 minTourism Marketing Mastery18. The Secret To Successfully Flirting With Your GuestsWelcome to episode 18 of Tourism Marketing Mastery. In the last episode I talked about how to stand out to your prospective guests.
In this episode I show you how to take that relationship to the next level by giving them fun hints at what the experience will be like if they stay with you.
Just to warn you, we discuss relationships and dragons in this episode.2019-12-1010 minTourism Marketing Mastery17. This Intimate Conversation Is Bound To Increase Your Direct BookingsWelcome to episode 17 of Tourism Marketing Mastery. If you're looking for a sexy convo, you've come to the right place.
But instead of teaching you how to woo a hottie, I'm going to be laying out the way you can talk to your prospective guest in a way that gets them interested in you above the competition.
Prepare to be be swept off your feet.2019-12-1012 minTourism Marketing Mastery16. A Quick Way To Determine Your Most Profitable GuestWelcome to episode 16 of Tourism Marketing Mastery. In this episode of TMM I talk about how we found our perfect guest, and what benefits came out as a result.2019-12-0219 minTourism Marketing Mastery15. Exposed: Why Social Media Doesn’t WorkWelcome to episode 15 of Tourism Marketing Mastery. Does social media put money in the bank account? Is it worth comping rooms to influencers? Should you be putting time into social media? My answers my surprise you in this episode of Tourism Marketing Mastery.2019-11-2711 minTourism Marketing Mastery14. An Easy Way To Get Guests To Promote You For FreeWelcome to episode 14 of Tourism Marketing Mastery. Short podcast on what I learned in the restaurant market and how to apply it to destinations to get your guests to market for you.2019-11-2606 minTourism Marketing Mastery13. The Ugly Truth About Business And Personal RelationshipsWelcome to episode 13 of Tourism Marketing Mastery. Ok, first off, despite my charming charisma, I’m the furthest from a relationship coach. BUT, I have found a couple of strategies that make running a business and a relationship easier, so I thought I’d share those with you.2019-11-2016 minTourism Marketing Mastery12. Increasing Your Prices Through Status and Story: A Proven MethodWelcome to episode 12 of Tourism Marketing Mastery. I love this weeks topic because it's one concept that doesn't cost you anything to implement but can have massive impact on your bottom line.
Over the last few years we've been able to dramatically increase prices and we haven't changed anything about the physical product or added services.
Yet we are close to double the price of our next closest competitor.
And the best part is that I feel like we're just getting started. To be honest, we could be doing a much better job of...2019-11-1115 minTourism Marketing Mastery11. Want To Crush The Competition? Listen To This.Welcome to episode 11 of Tourism Marketing Mastery. I really need to work on my intros. But aside from that, in this episode of Tourism Marketing Mastery I'm talking about what you need to do in your marketing so that the competition gives up trying to compete with you.
The secret: it involves fruit.2019-11-0413 minTourism Marketing Mastery10. Nobody Cares What You ThinkWelcome to episode 10 of Tourism Marketing Mastery. There are so many people out there that stress over their marketing and what it should look like or be before it goes out. In this episode I'm running through why you don't need to stress, because your opinion doesn't matter.
*Note - The audio quality on this episode isn't great, but for the sake of content, I've decided to publish it anyway.2019-10-2814 minTourism Marketing Mastery9. Revolutionize Your Marketing By Starting A MovementWelcome to episode 9 of Tourism Marketing Mastery. In this episode I'm going to to tell you how I tried to start a side business and failed, and then learned the 3 pieces you need to start a movement, applied them to this concept, which now has the largest social media following of all my accounts, and is growing the fastest.2019-10-2138 minTourism Marketing Mastery8. The Ultimate Guide To Making Friends And Ruling Your KingdomWelcome to episode 8 of Tourism Marketing Mastery. In this episode we talk about the stresses of leading a team, and why doing it in isolation leads to your slow and terrible death. 2019-10-1416 minTourism Marketing Mastery7. Answered: Your Most Burning Questions About Where To Focus Your Marketing Budget.Welcome to episode 7 of Tourism Marketing Mastery. A question I get all the time in the tourism industry is, "Where should we focus our resources?"
Which doesn't surprise me because there are 100's of things you CAN be doing, but which ones get you the most return? Also, how is it possible to have a masterplan when it seems like marketing changes daily.
In this episode I'll give you a system that you can use no matter what the current marketing trends are, as well as how we spend our current marketing budget in our...2019-10-0734 minTourism Marketing Mastery6. Marketing Myths That Held Me Back (Part 5 of 5)Welcome to episode 6 of Tourism Marketing Mastery. This is part 5 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases.
In this fifth episode I'll talk about my inability to see how marketing could work for a remote resort when I looked at it through my 'traditional education' lens, and my big a-ha moment.2019-10-0217 minTourism Marketing Mastery5. Marketing Myths That Held Me Back (Part 4 of 5)Welcome to episode 5 of Tourism Marketing Mastery. This is part 4 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases. In this fourth episode I share a couple of secrets around what I did when I couldn't afford marketing.2019-09-2518 minTourism Marketing Mastery4. Marketing Myths That Held Me Back (Part 3 of 5)Welcome to episode 4 of Tourism Marketing Mastery. This is part 3 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases.
In this episode, I explore what happens when you market after you've already booked yourself full. The results might surprise you.2019-09-1812 minTourism Marketing Mastery3. Marketing Myths That Held Me Back (Part 2 of 5)Welcome to episode 3 of Tourism Marketing Mastery. This is part 2 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases.
In this second episode I open up about my desire to just have someone else out there do the marketing for me.2019-09-1118 minTourism Marketing Mastery2. Marketing Myths that held me back (Part 1 of 5)Welcome to episode 2 of Tourism Marketing Mastery. In this episode mini series I will share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases.
Specifically, in this first episode I will discuss the challenges of not having enough time to focus on my marketing, and what happened as a result of that.2019-09-0815 minTourism Marketing Mastery1. Traditional Marketing Almost Killed MeTo get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
Welcome to episode 1 of Tourism Marketing Mastery. In this episode I introduce this show, describe who I’m creating it for and give my own backstory of marketing failures. I also share the epiphany that pulled me out of the marketing pit and how I used it to double our bookings.2019-08-301h 08Tourism Marketing MasteryTourism Marketing Mastery (Trailer)2019-08-2900 min