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Tricks of the Trade(mark)The Role of Trademarks in Erik’s Favorite Legal MovieErik describes how his favorite comedy movie uses the power of a trademark to win a trial in this episode.
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The post The Role of Trademarks in Erik’s Favorite Legal Movie appeared first on Erik M Pelton & Associates, PLLC.2024-08-2103 minTricks of the Trade(mark)Patent, Trademark, and Copyright: Definitions and DifferencesWhat are the distinctions between patents, trademarks, and copyrights? Erik breaks it down in this episode. To schedule a free initial consultation, visit https://www.erikpelton.com/calendar/
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The post Patent, Trademark, and Copyright: Definitions and Differences appeared first on Erik M Pelton & Associates, PLLC.2024-07-2407 minTricks of the Trade(mark)25 Great USPTO ResourcesThe USPTO has a wealth of great resources for the general public, and Erik recommends 25 of his favorites in this episode.
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The post 25 Great USPTO Resources appeared first on Erik M Pelton & Associates, PLLC.2024-07-1707 minTricks of the Trade(mark)What is the Supplemental Register of Trademarks?In this episode, Erik breaks down the key differences between the supplemental and principal registers and what types of trademarks reside in each.
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The post What is the Supplemental Register of Trademarks? appeared first on Erik M Pelton & Associates, PLLC.2024-07-1003 minTricks of the Trade(mark)Liquid Death: Bold Branding ExampleFrom their macabre name to their clever slogan—and everything in between—Liquid Death’s provocative branding is all about follow through, as Erik shares in this episode.
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The post Liquid Death: Bold Branding Example appeared first on Erik M Pelton & Associates, PLLC.2024-06-2602 minTricks of the Trade(mark)25 Trademark Rarities You Ought to Know AboutThe world of trademarks is vast, and contains many rare elements. Erik shares 25 examples in this episode
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The post 25 Trademark Rarities You Ought to Know About appeared first on Erik M Pelton & Associates, PLLC.2024-06-1905 minTricks of the Trade(mark)Punctuation TrademarksIn this episode, Erik shares insights and examples of how punctuation can be used in a trademark.
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The post Punctuation Trademarks appeared first on Erik M Pelton & Associates, PLLC.2024-06-1203 minTricks of the Trade(mark)25 TTAB TipsErik shares 25 key terms to know if you are involved in a Trademark Trial and Appeal Board matter in this episode.
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The post 25 TTAB Tips appeared first on Erik M Pelton & Associates, PLLC.2024-06-0506 minTricks of the Trade(mark)How Long Does a Trademark Last?Did you know that a trademark registration can potentially last forever? Erik explains how and provides examples of some registered trademarks from the 19th century in this episode.
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The post How Long Does a Trademark Last? appeared first on Erik M Pelton & Associates, PLLC.2024-05-2903 minTricks of the Trade(mark)25 Key Trademark TermsThere are countless key trademark terms, and Erik shares 25 of the most important ones to know in this episode. Learn more at erikpelton.com/resources/
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The post 25 Key Trademark Terms appeared first on Erik M Pelton & Associates, PLLC.2024-05-2204 minTricks of the Trade(mark)USPTO Proposal to Change and Increase Trademark Filing FeesErik shares important information on the USPTO’s plan to change and increase fees and his concerns for small businesses in this episode. To be part of the process and make your voice heard, visit https://www.federalregister.gov/documents/2024/03/26/2024-06186/setting-and-adjusting-trademark-fees-during-fiscal-year-2025, and stay tuned as we … Continue reading →
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The post USPTO Proposal to Change and Increase Trademark Filing Fees appeared first on Erik M Pelton & Associates, PLLC.2024-05-1503 minTricks of the Trade(mark)25 Names You Won’t Believe Are Registered Trademarks and Not GenericErik shares 25 commonly used names that are actually registered trademarks in this episode. Some of them may surprise you!
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The post 25 Names You Won’t Believe Are Registered Trademarks and Not Generic appeared first on Erik M Pelton & Associates, PLLC.2024-05-0803 minTricks of the Trade(mark)Plan AheadInspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand.
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The post Plan Ahead appeared first on Erik M Pelton & Associates, PLLC.2024-05-0102 minTricks of the Trade(mark)25 Tips When Brainstorming a New NameErik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series.
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The post 25 Tips When Brainstorming a New Name appeared first on Erik M Pelton & Associates, PLLC.2024-04-2405 minTricks of the Trade(mark)Trademark Tips for JournalistsErik shares important tips for journalists to help them accurately report on trademark matters in this episode.
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The post Trademark Tips for Journalists appeared first on Erik M Pelton & Associates, PLLC.2024-04-1705 minTricks of the Trade(mark)25 Ways to Use Your TrademarkErik shares 25+ ways to use your trademark in this episode as we celebrate our 25th year with the 25 series.
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The post 25 Ways to Use Your Trademark appeared first on Erik M Pelton & Associates, PLLC.2024-04-1006 minTricks of the Trade(mark)Top 5 Reasons to Register a TrademarkThere are many benefits to registering your trademark, and Erik shares his top 5 in this episode.
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The post Top 5 Reasons to Register a Trademark appeared first on Erik M Pelton & Associates, PLLC.2024-04-0303 minTricks of the Trade(mark)25 Examples of Non Traditional TrademarksCelebrating our 25th year with the 25 series. Erik shares 25 examples of non traditional trademarks in this episode.
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The post 25 Examples of Non Traditional Trademarks appeared first on Erik M Pelton & Associates, PLLC.2024-03-2712 minTricks of the Trade(mark)10 Reasons Why Lawyers Should Create ContentErik shares insights on how lawyers can benefit from content creation in this episode.
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The post 10 Reasons Why Lawyers Should Create Content appeared first on Erik M Pelton & Associates, PLLC.2024-03-2007 minTricks of the Trade(mark)25 Great SlogansCelebrating our 25th year with the 25 series. Erik discusses the power of slogans and reviews 25 iconic examples in this podcast.
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The post 25 Great Slogans appeared first on Erik M Pelton & Associates, PLLC.2024-03-1307 minTricks of the Trade(mark)What is a TTAB Discovery Conference?Erik explains how a TTAB discovery conference works inside the process of a trademark opposition or cancellation proceeding.
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The post What is a TTAB Discovery Conference? appeared first on Erik M Pelton & Associates, PLLC.2024-03-0604 minTricks of the Trade(mark)Update on USPTO Trademark DelaysErik provides updates on one of our most frequently asked questions about the trademark process in this video.
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The post Update on USPTO Trademark Delays appeared first on Erik M Pelton & Associates, PLLC.2024-02-2103 minTricks of the Trade(mark)Trademark Telephone ScamsErik shares red flags to watch for and tips to protect yourself from trademark scammers in this podcast.
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The post Trademark Telephone Scams appeared first on Erik M Pelton & Associates, PLLC.2024-02-0702 minTricks of the Trade(mark)25 Branding TipsCelebrating our 25th year with the “25” Series. Erik shares 25 Branding Tips in this video.
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The post 25 Branding Tips appeared first on Erik M Pelton & Associates, PLLC.2024-01-3105 minTricks of the Trade(mark)Trademark Stories to Watch in 2024What does 2024 have in store for the world of trademarks? Erik discusses several topics he will be following in this podcast.
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The post Trademark Stories to Watch in 2024 appeared first on Erik M Pelton & Associates, PLLC.2024-01-2404 minTricks of the Trade(mark)25 Benefits of Trademark RegistrationErik reviews the many perks of having a registered trademark in this podcast.
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The post 25 Benefits of Trademark Registration appeared first on Erik M Pelton & Associates, PLLC.2024-01-1707 minTricks of the Trade(mark)Proper Evidence of Use for Clothing TrademarksProper evidence of use is important for every trademark application, and for clothing it can be particularly tricky. Erik shares tips in this video.
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The post Proper Evidence of Use for Clothing Trademarks appeared first on Erik M Pelton & Associates, PLLC.2024-01-1002 minTricks of the Trade(mark)Trademark Lawyers Have Trademarks TooBrand protection is our business—and that includes our own brand. Erik shares a recent trademark registration our firm received for one of our own logos in this podcast.
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The post Trademark Lawyers Have Trademarks Too appeared first on Erik M Pelton & Associates, PLLC.2024-01-0302 minTricks of the Trade(mark)EMP&A Wrapped 2023Erik wraps up a great 2023 at EMP&A in this special year-end episode.
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The post EMP&A Wrapped 2023 appeared first on Erik M Pelton & Associates, PLLC.2023-12-2703 minTricks of the Trade(mark)Top Trademark Trends of 2023Erik shares his annual roundup of this year’s top trademark trends in this podcast.
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The post Top Trademark Trends of 2023 appeared first on Erik M Pelton & Associates, PLLC.2023-12-2007 minTricks of the Trade(mark)All About the New USPTO Trademark Search SystemErik introduces you to the new USPTO search engine and shares his thoughts about the updated platform in this podcast.
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The post All About the New USPTO Trademark Search System appeared first on Erik M Pelton & Associates, PLLC.2023-12-1304 minTricks of the Trade(mark)2023 Word of the Year: AuthenticMerriam Webster’s 2023 Word of the Year rings true for the world of trademarks, as Erik explains in this video.
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The post 2023 Word of the Year: Authentic appeared first on Erik M Pelton & Associates, PLLC.2023-12-0603 minTricks of the Trade(mark)Trademark Lessons from Taylor Swift The Eras TourErik reflects on similarities between The Eras Tour and the trademark application process in this podcast.
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The post Trademark Lessons from Taylor Swift The Eras Tour appeared first on Erik M Pelton & Associates, PLLC.2023-11-2205 minTricks of the Trade(mark)Top Tips for Avoiding Trademark ScamsErik shares 3 quick tips for recognizing and avoiding trademark scammers.
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The post Top Tips for Avoiding Trademark Scams appeared first on Erik M Pelton & Associates, PLLC.2023-11-1502 minTricks of the Trade(mark)Measuring the CompetitionErik shares some key questions to ask yourself when choosing a trademark attorney.
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The post Measuring the Competition appeared first on Erik M Pelton & Associates, PLLC.2023-11-0805 minTricks of the Trade(mark)Trademark Application ChecklistThe Trademark Manual of Examining Procedure (TMEP) for new trademark applications contains a useful checklist which seems simple, but contains many layers and nuances, as Erik shares in this video.
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The post Trademark Application Checklist appeared first on Erik M Pelton & Associates, PLLC.2023-11-0603 minTricks of the Trade(mark)Halloween Candy TrademarksErik shares fun trademark facts about some of your favorite
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The post Halloween Candy Trademarks appeared first on Erik M Pelton & Associates, PLLC.2023-10-2502 minTricks of the Trade(mark)5 Trademark Lessons from Ted LassoWhat can Ted Lasso teach us about trademarks? Erik explains in this podcast.
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The post 5 Trademark Lessons from Ted Lasso appeared first on Erik M Pelton & Associates, PLLC.2023-10-1805 minTricks of the Trade(mark)Celebrating 500 Videos at erikpelton.tvErik shares a new milestone for erikpelton.tv along with information on what you can find at our channel. Let us know what topics you would like to see more of in the comments!
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The post Celebrating 500 Videos at erikpelton.tv appeared first on Erik M Pelton & Associates, PLLC.2023-10-1102 minTricks of the Trade(mark)Trademark lessons from The BearWhat can the stories of Carmy and the crew in the hit television show THE BEAR teach us about trademarks? More than you think, as Erik explains in this video.
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The post Trademark lessons from The Bear appeared first on Erik M Pelton & Associates, PLLC.2023-10-0405 minTricks of the Trade(mark)Key Trademark TerminologyErik shares trademark industry-specific terminology in this video, and discusses the advantages to working with an experienced attorney who understands the nuances of the trademark language.
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The post Key Trademark Terminology appeared first on Erik M Pelton & Associates, PLLC.2023-09-2004 minTricks of the Trade(mark)Announcing Building a Bold Brand on AudibleBuilding a Bold Brand is now available on the Audible app! Erik shares details and a sneak peek in this video.
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The post Announcing Building a Bold Brand on Audible appeared first on Erik M Pelton & Associates, PLLC.2023-09-1304 minTricks of the Trade(mark)Great Brand Names and slogans Are Everywhere – You Just Need to LookErik shares some creative, bold brands he has recently come across on his travels and in his neighborhood in this video
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The post Great Brand Names and slogans Are Everywhere – You Just Need to Look appeared first on Erik M Pelton & Associates, PLLC.2023-09-0604 minTricks of the Trade(mark)4 Tips for a TTAB HearingErik shares key tips based on frequently asked questions our firm has received regarding TTAB hearings in this podcast.
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The post 4 Tips for a TTAB Hearing appeared first on Erik M Pelton & Associates, PLLC.2023-08-3004 minTricks of the Trade(mark)August 2023 TPAC Meeting SummaryErik shares key takeaways from the recent Trademark Public Advisory Committee (TPAC) meeting in this podcast.
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The post August 2023 TPAC Meeting Summary appeared first on Erik M Pelton & Associates, PLLC.2023-08-2304 minTricks of the Trade(mark)Bold Branding: The Little Touches Make a Big DifferenceErik shares bold branding insights on one of his favorite things in this video, and discusses how little touches make a big difference to elevate a brand.
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The post Bold Branding: The Little Touches Make a Big Difference appeared first on Erik M Pelton & Associates, PLLC.2023-08-1603 minTricks of the Trade(mark)How to Sign a Trademark Filing at the USPTOElectronic signatures are a standard procedure for online documents, including trademark documents. Erik discusses the unique method for signing a document at the USPTO in this video.
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The post How to Sign a Trademark Filing at the USPTO appeared first on Erik M Pelton & Associates, PLLC.2023-08-0903 minTricks of the Trade(mark)5 Things I’ve Learned About Trademarks So Far in 2023The world of trademarks is always evolving, and Erik is here to share 5 things he has learned so far in 2023.
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The post 5 Things I’ve Learned About Trademarks So Far in 2023 appeared first on Erik M Pelton & Associates, PLLC.2023-08-0206 minTricks of the Trade(mark)Taylor Swift’s Trademark ReputationIn the kingdom of trademark protection, Taylor Swift is the reigning queen. Erik discusses Ms. Swift’s prolific portfolio of registered trademarks and savvy branding in this video.
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The post Taylor Swift’s Trademark Reputation appeared first on Erik M Pelton & Associates, PLLC.2023-07-2604 minTricks of the Trade(mark)Update on the USPTO Trademark DelaysErik is back with an update on the USPTO log jam, how it affects every step of the application process – but there seems to be a light at the end of the tunnel, as explained in this podcast.
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The post Update on the USPTO Trademark Delays appeared first on Erik M Pelton & Associates, PLLC.2023-07-1903 minTricks of the Trade(mark)What is Trade Secret Protection?When we think of intellectual property, we often think of trademarks, copyrights, and patents. Trade secrets (think Coca-Cola recipe, WD-40 blend, and Google algorithm) are also considered intellectual property and are protected as such, with some key differences. Erik provides … Continue reading →
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The post What is Trade Secret Protection? appeared first on Erik M Pelton & Associates, PLLC.2023-07-1204 minTricks of the Trade(mark)What Is the TTAB?The Trademark Trial and Appeal Board (TTAB) is an administrative court at the US Patent and Trademark Office (USPTO). Erik explains what the TTAB is, the types of cases it handles, and how it functions in this podcast.
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The post What Is the TTAB? appeared first on Erik M Pelton & Associates, PLLC.2023-07-0404 minTricks of the Trade(mark)Trademark Ins and OutsWhat’s hot and what’s not in the world of trademark protection? Erik shares his list in this video.
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The post Trademark Ins and Outs appeared first on Erik M Pelton & Associates, PLLC.2023-06-2803 minTricks of the Trade(mark)When Two Identical Brand Names CoexistYes, identical brand names can coexist. But there are criteria that need to be met, such as existing in different industries and offering different goods and services. Erik explains more and provides examples in this video.
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The post When Two Identical Brand Names Coexist appeared first on Erik M Pelton & Associates, PLLC.2023-06-2103 minTricks of the Trade(mark)Trademark Fee Increases Proposed By the USPTOErik discusses the USPTO’s recent proposal to increase trademark filing fees – which will impact applications, renewals, and everything in between.
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The post Trademark Fee Increases Proposed By the USPTO appeared first on Erik M Pelton & Associates, PLLC.2023-06-0703 minTricks of the Trade(mark)Calculating Trademark Registration Renewal DatesErik revisits an important topic in today’s episode: trademark renewal deadlines, how to minimize risk and maximize peace of mind for your registered trademark.
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The post Calculating Trademark Registration Renewal Dates appeared first on Erik M Pelton & Associates, PLLC.2023-05-3104 minTricks of the Trade(mark)Introducing Our New Home PageErik walks you through our new and improved homepage in this video.
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The post Introducing Our New Home Page appeared first on Erik M Pelton & Associates, PLLC.2023-05-2403 minTricks of the Trade(mark)The Trademark Search Result Risk-O-MeterErik discusses how risk analysis works when it comes to a trademark clearance search in this episode.
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The post The Trademark Search Result Risk-O-Meter appeared first on Erik M Pelton & Associates, PLLC.2023-05-1703 minTricks of the Trade(mark)The Bright Side of a Trademark RegistrationInspired by the 50th Anniversary of Pink Floyd’s album Dark Side of the Moon and its iconic cover, Erik reflects on how the trademark registration process is much like a prism.
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The post The Bright Side of a Trademark Registration appeared first on Erik M Pelton & Associates, PLLC.2023-05-1002 minTricks of the Trade(mark)5 Takeaways From the Chipotle / Sweetgreen DisputeErik follows up with 5 key takeaways from the recent trademark dispute between Chipotle and Sweetgreen in this video.
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The post 5 Takeaways From the Chipotle / Sweetgreen Dispute appeared first on Erik M Pelton & Associates, PLLC.2023-05-0303 minTricks of the Trade(mark)Filing Your Trademark Application Early: A Cautionary TaleErik shares a true story about the importance of early trademark protection, using a local business as an example in this video.
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The post Filing Your Trademark Application Early: A Cautionary Tale appeared first on Erik M Pelton & Associates, PLLC.2023-04-2604 minTricks of the Trade(mark)5 Free Ways to Strengthen Your BrandWhether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5 free tips from Erik.
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The post 5 Free Ways to Strengthen Your Brand appeared first on Erik M Pelton & Associates, PLLC.2023-04-1904 minTricks of the Trade(mark)What Are the DuPont Factors in a trademark confusion analysis?A seminal trademark case is In Re DuPont. Erik discusses what the case – and the likelihood of confusion factors – mean for trademark applications and disputes.
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The post What Are the DuPont Factors in a trademark confusion analysis? appeared first on Erik M Pelton & Associates, PLLC.2023-04-1205 minTricks of the Trade(mark)How Do You Pronounce a Trademark?While there is no correct way to pronounce a trademark according to USPTO guidelines, sound and possible pronunciations are important considerations to make when developing a brand. Erik explains more in this podcast.
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The post How Do You Pronounce a Trademark? appeared first on Erik M Pelton & Associates, PLLC.2023-03-2904 minTricks of the Trade(mark)3 Things to Do When RebrandingWhether by choice or by necessity, there are several important tips to keep in mind when rebranding. Erik Shares those tips—and why they are important—in this podcast.
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The post 3 Things to Do When Rebranding appeared first on Erik M Pelton & Associates, PLLC.2023-03-2203 minTricks of the Trade(mark)Why Some Trademarks Receive More Protections Than OthersA trademark can be anything that indicates the source of a business’ products or services. However, not all trademarks are created equal – which is where creativity and context come into play. Erik shares more details in this podcast.
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The post Why Some Trademarks Receive More Protections Than Others appeared first on Erik M Pelton & Associates, PLLC.2023-03-0807 minTricks of the Trade(mark)Super Bowl LVII Trademark PreviewThe big game this Sunday features many trademark stories, from the quarterbacks to the Kelce Brothers, and much more. Listen as Erik breaks down the two teams, the players, and their trademarks, with apologies to inadvertently missed Rihanna, the halftime … Continue reading →
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The post Super Bowl LVII Trademark Preview appeared first on Erik M Pelton & Associates, PLLC.2023-02-0807 minTricks of the Trade(mark)Behind the Scenes of Our Trademark Videos and PodcastsTake a tour to find out how our trademark videos and podcasts are made! Erik shares the video and podcast recording studio details and specifics regarding the camera, microphone, computer, lighting, and other equipment use to make a high-quality podcast … Continue reading →
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The post Behind the Scenes of Our Trademark Videos and Podcasts appeared first on Erik M Pelton & Associates, PLLC.2023-01-2505 minTricks of the Trade(mark)Will AI change trademarks?Artificial Intelligence (AI) and ChatGPT has been the new a lot lately. How might it impact the world of trademarks and trademark attorneys? Listen for Erik’s comments.
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The post Will AI change trademarks? appeared first on Erik M Pelton & Associates, PLLC.2023-01-1104 minTricks of the Trade(mark)What is an Assignment of Ownership?Ownership changes and transfers for trademark applications and records can be quite complex. In this episode, Erik shares some of the key terms and principles about trademark assignment documents.
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The post What is an Assignment of Ownership? appeared first on Erik M Pelton & Associates, PLLC.2022-12-2803 minTricks of the Trade(mark)World Cup 2022 Trademark StoriesThe FIFA World Cup tournament is one of the biggest athletic and global events in the world. With the tournament underway, Erik shares some insights about FIFA trademarks, along with the stars on the pitch – many of who have … Continue reading →
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The post World Cup 2022 Trademark Stories appeared first on Erik M Pelton & Associates, PLLC.2022-12-0704 minTricks of the Trade(mark)Think Like a USPTO Trademark Examiner DoesWhat does an examiner at the USPTO consider when they review a trademark application? And how does it impact drafting and filing an application to register a trademark? Learn more in this episode from former USPTO examiner Erik Pelton.
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The post Think Like a USPTO Trademark Examiner Does appeared first on Erik M Pelton & Associates, PLLC.2022-11-2304 minTricks of the Trade(mark)Protecting a Law Firm BrandLaw firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademark registration.
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The post Protecting a Law Firm Brand appeared first on Erik M Pelton & Associates, PLLC.2022-11-0903 minTricks of the Trade(mark)5 Things Yoga Taught Me About TrademarksWhat lessons from practicing yoga can be applied to trademarks? Erik shares some of his insights in this week’s Tricks of the Trade(mark). For more about all aspects of trademark registration and protection, see https://www.erikpelton.com/trademarkive/.
The post 5 Things Yoga Taught Me About Trademarks appeared first on Erik M Pelton & Associates, PLLC.
2022-11-0205 minTricks of the Trade(mark)Can an emoji also be a trademark?Can you register an emoji as a trademark? Erik and his team had a lot of fun recently creating their own emoji – and applying to register it. Listen to learn more about emoji trademark issues.
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The post Can an emoji also be a trademark? appeared first on Erik M Pelton & Associates, PLLC.2022-10-2602 minTricks of the Trade(mark)What is a Presentation Copy of a Trademark Registration?What are the differences between a USPTO trademark registration certificate and a presentation copy? Erik explains the differences between electronic, presentation, and paper registration certificates.
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The post What is a Presentation Copy of a Trademark Registration? appeared first on Erik M Pelton & Associates, PLLC.2022-09-2803 minTricks of the Trade(mark)What is the Trademark Public Advisory Committee (TPAC)?Many do not realize the importance of the Trademark Public Advisory Committee (TPAC) at the USPTO. This committee has a critical role and lens into the world of trademark. Watch this episode as Erik shares more about the committee and … Continue reading →
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The post What is the Trademark Public Advisory Committee (TPAC)? appeared first on Erik M Pelton & Associates, PLLC.2022-09-2104 minTricks of the Trade(mark)Great Trademarks Are Everywhere, You Just Have to LookIt can seem challenging to create unique and bold brands, yet there are great examples all around us. In this episode, Erik shares some of recent examples he found of creative, bold brand names.
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The post Great Trademarks Are Everywhere, You Just Have to Look appeared first on Erik M Pelton & Associates, PLLC.2022-09-1404 minTricks of the Trade(mark)A Guide to Our Website at ErikPelton.comOur website is packed with information, resources, videos, and much more exploring the world of trademark protection and registration. In this episode, Erik guides us through some of the key features available at www.ErikPelton.com
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The post A Guide to Our Website at ErikPelton.com appeared first on Erik M Pelton & Associates, PLLC.2022-08-2404 minTricks of the Trade(mark)Examples of Great BrandingWhat branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how they might help boost your branding.
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The post Examples of Great Branding appeared first on Erik M Pelton & Associates, PLLC.2022-08-1006 minTricks of the Trade(mark)Trademarks: Measure Twice Cut OnceBorrowing from the world of carpentry, Erik uses the “Measure Twice, Cut Once” metaphor to explain its analogy to the world of trademark protection. Watch or listen to this episode to discover the meaning behind this metaphor.
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The post Trademarks: Measure Twice Cut Once appeared first on Erik M Pelton & Associates, PLLC.2022-08-0303 minTricks of the Trade(mark)What Are Common Law Trademark Rights?Did you know that a brand can acquire some trademark rights without registering at the USPTO? Erik explains what these common law trademark rights are and how they work.
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The post What Are Common Law Trademark Rights? appeared first on Erik M Pelton & Associates, PLLC.2022-07-2703 minTricks of the Trade(mark)Prior Preparation Prevents Poor PerformanceIn this episode, Erik outlines 7 steps to consider prior to submitting a trademark application to the USPTO. Learn more about these steps and trademark registration at www.erikpelton.com
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The post Prior Preparation Prevents Poor Performance appeared first on Erik M Pelton & Associates, PLLC.2022-07-2004 minTricks of the Trade(mark)3 Things I Learned in Law School That I Apply to Trademarks EverydayIn this episode, Erik shares several critical lessons learned in law school that apply to work with trademarks. Find out more by exploring this episode.
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The post 3 Things I Learned in Law School That I Apply to Trademarks Everyday appeared first on Erik M Pelton & Associates, PLLC.2022-07-1306 minTricks of the Trade(mark)How to Protect a Book TitleBook titles are special in the world of trademarks. Watch or listen to this episode as Erik reveals why they are harder to protect, and how authors can possibly workaround this situation.
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The post How to Protect a Book Title appeared first on Erik M Pelton & Associates, PLLC.2022-07-0604 minTricks of the Trade(mark)How NOT to Protect Your Trademark?In this week’s whimsical episode, Erik takes a sarcastic approach about what NOT to do in order to protect a trademark. Press the play button and discover his insights and learn why Erik’s family thinks he is a sarcasm expert.
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The post How NOT to Protect Your Trademark? appeared first on Erik M Pelton & Associates, PLLC.2022-06-2903 minTricks of the Trade(mark)Recent Study Shows How Companies That File Trademarks are More ProfitableTrademark filings at the USPTO generally track the economy and act as a predictor of the economy. In this episode Erik shares details of a recent study showing how companies that invest in trademark protection are more likely to show … Continue reading →
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The post Recent Study Shows How Companies That File Trademarks are More Profitable appeared first on Erik M Pelton & Associates, PLLC.2022-06-2204 minTricks of the Trade(mark)Why Restaurants Need Trademark ProtectionOf the thousands of trademark applications that Erik has helped file and protect over the years, more than 200 of them were for restaurant services. Unfortunately, many restaurants do not understand the value and significant importance of filing for trademark … Continue reading →
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The post Why Restaurants Need Trademark Protection appeared first on Erik M Pelton & Associates, PLLC.2022-06-1505 minTricks of the Trade(mark)Branding Lessons from Formula1Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race.
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The post Branding Lessons from Formula1 appeared first on Erik M Pelton & Associates, PLLC.2022-06-0806 minTricks of the Trade(mark)The Value of a Great LogoA great logo can communicate a lot about a brand. Logos can become registered trademarks too. In this episode, Erik shares several examples of great logos and why businesses ought to consider protecting logo designs.
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The post The Value of a Great Logo appeared first on Erik M Pelton & Associates, PLLC.2022-06-0104 minTricks of the Trade(mark)The Value of a Great SloganA good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to create and protect one.
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The post The Value of a Great Slogan appeared first on Erik M Pelton & Associates, PLLC.2022-05-2508 minTricks of the Trade(mark)Update on Trademark Backlog at the USPTOIncreased delays and backlogs can be expected when filing for a new trademark application and dealing with the USPTO. Erik explains more about the ramifications in this episode. For more on the long and winding road to trademark registration, see … Continue reading →
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The post Update on Trademark Backlog at the USPTO appeared first on Erik M Pelton & Associates, PLLC.2022-05-1805 minTricks of the Trade(mark)Preview of Building a Bold Brand on Audio and VideoDue to the success of his book, Building a Bold Brand, Erik shares news about the upcoming release of this trademark content in audio and video format, which will also be enhanced with more graphics, photos, and images. Stay tuned … Continue reading →
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The post Preview of Building a Bold Brand on Audio and Video appeared first on Erik M Pelton & Associates, PLLC.2022-05-1706 minTricks of the Trade(mark)What is the Trademark Modernization Act?There are many details and information involved with recent changes resulting from the Trademark Modernization Act (TMA). In this episode, Erik provides a brief tour of trademark expungement proceedings and other key details from the TMA.
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The post What is the Trademark Modernization Act? appeared first on Erik M Pelton & Associates, PLLC.2022-04-2007 minTricks of the Trade(mark)The Golden Ratio of Trademark ProtectionWhat does the golden ratio law of nature have to do with trademark protection? In this episode, Erik ruminates on this concept and reveals its correlation to brand protection.
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2022-04-1304 minTricks of the Trade(mark)Trademark Protection for Bands and MusiciansAs the music world just celebrated the annual Grammy awards, Erik reflects on the fact that many bands, artists, and musicians fail to realize the importance and strength gained by registering and protecting their brands.
BONUS CONTENT: listen to Erik’s playlist of well-known songs featuring prominent brand references at: https://open.spotify.com/playlist/4Gy3dRFR8PCKdm4lvMKzTl?si=c86a824cd36f43bd.
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2022-04-0605 minTricks of the Trade(mark)State vs. Federal Trademark RegistrationWhen you register your trademark with the USPTO, you get protection in all 50 states. However, there are instances where state trademark protection may make sense. In this episode, Erik clarifies these instances.
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The post State vs. Federal Trademark Registration appeared first on Erik M Pelton & Associates, PLLC.2022-03-3004 minTricks of the Trade(mark)Trademark Applications: What You See vs. What You Don’tThere is a lot of information available on the USPTO website when reviewing the records for a trademark application or registration. However, there is also a lot hidden that you can’t see. In this episode, Erik reveals what’s hidden behind … Continue reading →
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The post Trademark Applications: What You See vs. What You Don’t appeared first on Erik M Pelton & Associates, PLLC.2022-03-2305 minTricks of the Trade(mark)Brand Protection Cheat SheetErik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. For more, see https://www.erikpelton.com/resources/trademark-visuals/brand-protection-cheat-sheet/.
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2022-03-1605 minTricks of the Trade(mark)#1 Tip When Applying for Trademark RegistrationOver the years, Erik has shared dozens of trademark registration tips. In this episode, he reveals the most important one.
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The post #1 Tip When Applying for Trademark Registration appeared first on Erik M Pelton & Associates, PLLC.2022-03-0903 min