Shows
Small Town Business with Erika McInerneyErika on ‘transition’Text me your thoughts If you own a business, one day you’ll be faced with the decision of what to do next - what’s your exit strategy? In this episode, I cover a lot of ideas, meant to be thought-starters, for you to get started on an exit strategy now. I think it’s never too early to plan for your future and some of these options have a long lead time.Join the Small Town Business conversation on Instagram or Facebook or visit online where you can get in touch.The Sm...
2025-07-1311 min
Small Town Business with Erika McInerney31. Sara on ‘beyond solo’Text me your thoughts Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for major corporates and not-for-profits.While growing her agency from very-part-time-while-wrangling-toddlers to a talented in-house team and impressive roster of clients, Sara pioneered a different kind of agency culture.Now she’s moved into a very different stage of her life as she and her husband have recently made a sea change and left their much older kids to ‘wrangle’ themselves in the City.
2025-06-2911 min
Small Town Business with Erika McInerneySara on ‘beyond solo’Text me your thoughts Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for major corporates and not-for-profits.While growing her agency from very-part-time-while-wrangling-toddlers to a talented in-house team and impressive roster of clients, Sara pioneered a different kind of agency culture.Now she’s moved into a very different stage of her life as she and her husband have recently made a sea change and left their much older kids to ‘wrangle’ themselves in the City.
2025-06-2931 min
Small Town Business with Erika McInerneyErika on ‘social enterprise’Text me your thoughts If you’ve identified a problem you’d like to solve or help to solve, you’ve got a number of great choices to make towards that end. One of those choices is to create a successful, sustainable business that contributes in some way to the greater good or to a specific need you’ve identified. That’s not necessarily a charity or not-for-profit, it might be a ‘social enterprise’ and this episode unpacks what that is and how you could get started building one.Mentioned in this episode was Disinfluencer, Social Traders...
2025-06-1511 min
Small Town Business with Erika McInerneySimone on ‘advocacy’Text me your thoughts I’ve always thought that the best business ideas come from noticing something that’s missing in the world. Something important and necessary. Simone Eyles did just that. She noticed that the media and marketing channels are seriously light on for imagery and representation of people living with a disability so she got to work, putting her entrepreneurial brain and her big heart into this new and exciting venture.I hope you get to the end of this episode and see what I see in what Simone is building in Disinfluencer, a bu...
2025-06-0125 min
Small Town Business with Erika McInerneyErika on ResilienceText me your thoughts When crisis hits your town or your business, it’s hard to know where to start. This episode is packed with practical ideas to prepare for disaster or down time, but also advice on what to do and how to approach marketing and promotion when things are not ‘business as usual’.Join the Small Town Business conversation on Instagram or Facebook or visit online where you can get in touch.The Small Town Business Podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respect...
2025-05-1810 min
Small Town Business with Erika McInerneyAndy on ‘Resilience’Text me your thoughts Andy McCarthy is an entrepreneur, best known for building a renewable energy business from a tiny town called Mirboo North in South Gippsland Victoria. He later sold his company ‘Gippsland Solar’ to the RACV but he hasn’t lost his passion for renewables. Andy now delivers keynote speeches, leadership training and workshops, and advises businesses, government and regulators on policy, strategy and authentic leadership. He also recently published a memoir called ‘Here Comes the Sun’. He’s a husband, a father of a handful of very energetic boys and alongside al...
2025-05-0427 min
Small Town Business with Erika McInerneyErika on 'changing hands'Text me your thoughts I’m sure we’ve all been there - seen a sign on a window or a post in a local facebook group with that ‘business for sale’ headline. It starts you thinking…what if?? In this episode I’ve pulled together five key things to consider, to look out for, to plan for if you’re thinking of buying an established business or, if you already have.There are more things to consider but here are my five:Brand reputation and identityMarketing assetsStaffSupp...
2025-04-2009 min
Small Town Business with Erika McInerneyKate from Umina Beach Book Nook on ‘changing hands’Text me your thoughts Kate Toon is a multi award winning entrepreneur, author and speaker. In the circles I work in, she’s well known for her commonsense approach to complex beasts like SEO and digital marketing. And then in 2024, out of the blue, she bought her local bookshop and has shared her journey with refreshing honesty.Kate is not technically from a small town, but she is in a small community and strip of retail shops that functions a bit like a small town - anyone listening from a suburb that has something like th...
2025-04-0620 minSmall Town Business with Erika McInerneySmall Town Business is back!Text me your thoughts How do you grow a thriving business in a small town, regional or rural area? One way is to learn from others and this podcast is a great place to do just that.If you’ve ever wondered how to make big things happen in a regional or rural area, you’re in the right place. I’m sharing exciting updates about Small Town Business, what’s coming up in Season 2, and why you’re going to want to tune in.I’ve been busy interviewing incredible business owners who are maki...
2025-03-3001 min
HerBusiness299: 7 Thoughts Stopping You from Making More Money (and How to Change Them)Are you unknowingly holding yourself BACK from earning MORE? There are 7 limiting beliefs that women business owners often tell themselves – beliefs that keep them undercharging, overworking, and second-guessing their success. In this episode, we are addressing those limiting beliefs head-on and talking about how to shift your thinking in order to leave more room for growth. And these aren’t just “mindset tips”, they are backed by research, real-life success stories, and proven strategies that have helped women business owners increase their revenue. If you’ve ever thought… “Making that amount of money is for...
2025-03-1227 minHerBusiness297: 7 Signs It’s Time To Ditch A Product Or ServiceMost business owners believe that the more products or services they offer, the more successful they’ll be. But what if holding onto the wrong product is actually costing you time, energy, and profit? In this episode, I walk you through 7 key signs that a product or service may be secretly holding your business back. Plus, we’ll talk through the actionable strategies on how to phase out a product the right way without losing customers or feeling like you’ve failed. If you’ve ever struggled with deciding whether to cut a product, or you’re u...
2025-02-2623 minHerBusiness289: Stop Broadcasting. Start Interacting. Social Media Tips for Small Business with Erika McInerneySocial media can become the bane of many small business owners’ existence. Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being ‘salesy’? WHAT do you even post? The questions could go on. That’s exactly why I’ve brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses simplify their social media strategies and make it work for them – NOT the other way around. If you’ve ever felt stuck in the churn of creat...
2025-01-0123 min
The Champagne Lounge32. Dealing with Comparison on Social Media with Erika McInerneySummary
In this episode, Rebecca interviews Erika McInerney, a social media and marketing expert. Erika shares her entrepreneurial journey and how she started her business, McInerney Marketing.
She focuses on helping small business owners in regional areas navigate social media. Erika provides tips on staying on top of social media changes and advises small business owners to prioritize and focus on one platform at a time.
She also emphasizes the importance of creating and repurposing content and suggests breaking up the content creation process into research, idea generation, and creation. The episode concludes...
2024-03-2523 min
She's in BusinessEp 117 - Marketing for Regional Businesses with Erika McInernieI'm sitting down with regional marketing expert Erika McInerney to discuss leveraging social media platforms specifically for small businesses in rural areas. Erika shares over 20 years of experience helping regional business owners navigate the ever-changing landscape of social media marketing.Learn tips for choosing the right platforms, organic reach strategies, closing the expectation gap, and more!
Episode Highlights
Focus on business goals, audience and resources when selecting social media platforms
Use platforms strategically to attract and nurture audiences through different content types
Leverage local Facebook groups to build relationships and visibility
Ensure marketing matches...
2024-03-1844 min
Small Town Business with Erika McInerneyAlex from Plant a Seed for Safety: Why Safety MattersText me your thoughts Alex Thomas is a rural health and safety specialist and advocate for safety and wellbeing in regional and rural areas - especially on farms. In this episode she tells us her very personal ‘why’ and why she’s so passionate about this topic. She has chosen women to help her in her mission through her organisation ‘Plant a Seed for Safety’ and campaign #SaveALifeListenToYourWife and it’s such a great story, I’m sure you’ll love it!Make sure you go and check out what she’s up to on her websi...
2023-06-2627 min
Small Town Business with Erika McInerneyErika on The Tree ChangeText me your thoughts Sometimes to make a treechange you have to leave your career behind and start something new. There are so many pros to building a local business - especially to support your lifestyle or family goals, if commuting back and forth to the nearest City just isn’t possible. In this episode, I take some of the tips I’ve gotten from other local businesses, to help you start something before you’ve even left your City home. What steps can you be taking right now to increase your chance of starting your new busine...
2023-06-1808 min
Small Town Business with Erika McInerneyKristy from Green Hills Farm and The Ridge House: The Tree ChangeText me your thoughts Kristy Plumridge is the owner of Greenhills Farm and The Ridge House in Yarragon, West Gippsland. She and her husband Neil made a treechange from Melbourne in 2015 but they did it a little differently - pretty smartly I think. They bought a farm with no experience BUT rather than taking their inexperience in farming and jumping straight in, they have built up multiple businesses over the years on the land slowly and carefully. They have come in and out of Melbourne, learning, growing, collaborating and immersing themselves in the local Yarragon community. Now...
2023-06-0428 min
Small Town Business with Erika McInerneyErika on 'Not Social' MediaText me your thoughts Even though I believe there is usually a place for social media in your marketing, I will rarely encourage anyone to JUST focus on it. Having a healthy spread of promotional and marketing activity allows you to reach a broader audience and mitigate any potential disasters - like getting locked out of your social media accounts. Which happens a LOT. So today I’m going to talk about three ways to promote your small town business or brand that complement your social media activity and help you to build strong connections with your lo...
2023-05-2813 min
Small Town Business with Erika McInerneyKimberley from OAK Magazine: 'Not' Social MediaText me your thoughts How much time and effort do you spend working on your business’ social media? Is it at the expense of other media? There’s increasing pressure from all around us to believe that social is the only way you can build your business or promote yourself, your business or brand but there are options. Great options…In this interview, Kimberley Furness from OAK Magazine and I talk about media from all angles. Even though we are both social media trainers, we agree that media has a greater role to pla...
2023-05-2136 minSmall Town Business with Erika McInerneyErika on "Building in Public"Text me your thoughts If you’re in a small business, chances are you’re wearing the marketing and social media hat. Being close to the heart of your business makes you the best person for the job, but sometimes it can be hard to share the type of content that really connects you to your audience and converts them into customers. How much do you share? Are you holding back from your audience or are you transparent? In this episode I look into the marketing concept of ‘building in public’, what it means, who is doing it well...
2023-05-1409 min
Small Town Business with Erika McInerneyAmy from The New Red: The "Pivot"Text me your thoughts My guest, Amy from The New Red, is no stranger to a good pivot, having traveled a winding road in her career and life. More recently in her small business she went into battle against her local Council to keep her successful woodworking and emerging skills training business afloat but chose to put her mental health first - pivoting into an entirely new direction. Amy’s honesty, creativity and drive are pretty inspirational. I think you’re going to love this interview. Amy is based in the small town...
2023-05-0725 min
The Chaos, Creativity, and Cash PodcastS2: EP 35 - How to Create Content Effortlessly in your Business with Erika McInerneyThis week I chat to Erika all things content and how you can create content effortlessly for your business. We touch on ChatGPT, we dive into how to create content strategically and get off the hamster wheel all without feeling overwhelmed and burnt out.
You can find more about Erika
On Instagram: https://www.instagram.com/mac_ernie/
Website: https://linktr.ee/mac_ernie
You can find more about Gemini Creative
On Instagram: https://www.instagram.com/gemini.creativestudio/
Website: www...
2023-04-0531 min
Small Town Business with Erika McInerneyErika on LearningsText me your thoughts Are you a lifelong learner? I am! Learning comes with success and failure and, in small business, it comes from listening to others’ experiences. In this episode I open up about some of my learnings and challenges to date. I hope it helps - even if it just validates some of your challenges. You’re not alone!Mentioned in this episode www.business.gov.auThis episode is the last of this series and I’ll be back in a few weeks. Make sure y...
2023-03-1409 min
Small Town Business with Erika McInerneyJackie from Soilz Alive: LearningText me your thoughts My guest, Jackie Yong from Soilz Alive, describes herself as a curious human, compost enthusiast and hair lover…three things that you wouldn’t think you could turn into a business. But she has and it’s great. It wasn’t all smooth sailing though and Jackie generously shares her ups and downs in this chat.I hope you enjoy it!To find Soilz Alive and maybe try a bag or two in your garden, head to her website or connect with her on Insta...
2023-02-2623 min
Small Town Business with Erika McInerneyErika on PassionText me your thoughts This week I’m talking about passion. How to find it when you’re feeling stuck or how to know what you could or should be doing. I give you a few thoughts on how being passionate about your business can backfire and some tools to try and prevent that.Passion is an incredible foundation for a business and is absolutely essential if you’re working or volunteering for a community organisation. I hope this episode helps you find yours and keep it going.Than...
2023-02-1911 min
Small Town Business with Erika McInerneyAlli from Walker Events: PassionText me your thoughts Does your small town have a calendar of events that you attend regularly? If not, do you wish it did? Conceptualising, creating and running events is no small feat and it requires a lot of hard work and passion.My guest, Alli Walker from Walker Events has that passion and you’ll hear it today. Alli will give you just a little bit of insight into how she went from working in healthcare in Melbourne, to running events for thousands of people up in the snow town of Ma...
2023-02-1331 min
Small Town Business with Erika McInerneyErika on PurposeText me your thoughts Purpose-driven, for-purpose, heart-led, social-enterprise, profit-for-purpose…There are a lot of ways to describe businesses that have a purpose or a mission, but there’s also a common misconception that business that have a purpose, or are driven by advocacy for example - shouldn’t be ‘for profit’. Today’s episode is about how possible (and awesome) it is to be a business that contributes to a cause or charity with the win-win of it contributing to your own bottom line or brand awareness.
2023-02-0510 min
Small Town Business with Erika McInerneyJason from ETCH Sparkling: PurposeText me your thoughts Just a few years ago, Jason and Andy Quin conceived, developed and launched a really special range of alcohol-free, inclusive drinks, called ETCH Sparkling, that celebrate health and native Australian fruits and herbs. Special for those reasons alone, but the personal journey that led them here is significant and an important part of their brand story.Jason worked in the wine industry for two decades and found himself at a point where alcohol was playing a role in his life that he could no longer sustain. His journey...
2023-01-3031 min
Small Town Business with Erika McInerneyErika on Family BusinessText me your thoughts There’s a lot that can be said about family when it comes to business, especially small business. It’s very hard to run your own business without involving your family - whether directly or indirectly. Setting boundaries and having clear intentions can all get a little blurred when you don’t have that distinction between work and home…I should know.This episode gives you five thought-starters to help get you working better together in your family business. I hope it helps you!In thi...
2023-01-2209 min
Small Town Business with Erika McInerneySarah from Harden Bearings: Family BusinessText me your thoughts Are you one of the many many people who left their home town seeking greener pastures, fame or fortune only to feel that pull back when the time came to raise your own family? I am and so is Sarah Rowan, my guest today. Sarah lives in rural New South Wales and, alongside her brother, took over the reins of the family business - Harden Bearings and Hardware. She also runs a second business with her husband and, over generations, her family has become an important part of t...
2023-01-1524 min
Small Town Business with Erika McInerneyErika on AuthenticityText me your thoughts Authenticity is such a slippery little sucker. We know it’s important, but what does it actually mean to be authentic when it comes to your business or your social media and marketing?In this episode I reflect on my conversation with Doug in episode 8 and I’ve pulled out five thought starters on what I think authenticity means and how you can look at what you’re doing and maybe tweak a few things to get you feeling more like you and then…more confident in what you’re doing.I hop...
2023-01-0810 min
Small Town Business with Erika McInerneyDoug from Gippsland Adventure Therapy: AuthenticityText me your thoughts Over the past two years I’ve talked with a lot of people who took a redundancy or lost their jobs during the pandemic. People who found themselves with either no choice but to start their own business or, in the case of this guest, saw an opportunity to take a risk and explore what he could build with his passion and knowledge and networks. I’m speaking with Doug Moczynski from Gippsland Adventure Therapy, a wellbeing service working with young people with disabilities or trauma to provide them w...
2023-01-0124 min
Small Town Business with Erika McInerneyErika on CommunityText me your thoughts As this podcast season progresses, I’m realising that everyone I speak with has something in common. The safety net of their own community. If you’ve been listening along, you might have noticed that too.So in this episode, I’m going to take my learnings from Dave (episode 6) and look a little deeper at the role that community can play in your business. The different types of community. How you can grow a community and why it’s important that, when you move to a small town, you seek to build...
2022-12-1811 min
Small Town Business with Erika McInerneyDave from String & Salt/Cleaver: Community over competitionText me your thoughts One of my favourite sayings is ‘a rising tide lifts all boats’ and I reckon Dave, his wife Mich and their network of business owners, foodies, makers and shakers are definitely that tide. We’re back in Warragul because I really wanted to introduce you to Dave, who would talk for days to share his knowledge on what community over competition really means. His willingness to ‘muck in’ and contribute to the overall success of the retailers in this town is admirable and smart - you’ll hear why that invest...
2022-12-1129 min
Get Off The Bench PodcastErika McInerney - Helping small town businesses shineErika McInerney is a highly qualified marketer with over 25 years experience in the industry - seven of those in her own business Mac&Ernie. She founded Mac&Ernie to provide qualified and locally relevant training and development to individuals and businesses looking to increase their skills and confidence in marketing and social media.After moving to Gippsland in 2011, Erika started working with small businesses and realised quickly that people in small towns and regional areas simply did not have access to relevant marketing or social media advice. They were 'winging it' or they were spending a lot...
2022-12-081h 12Small Town Business with Erika McInerneyErika on ConfidenceText me your thoughts I’m back again talking about confidence and how you can channel it if you’ve got it, or muster it up if you don’t. You’ll hear my thoughts on five ways that you can work on your confidence and, in doing so, put your best foot forward in your business. Have the capacity to deal with stuff like rejection or slow social media growth or when people write stupid comments on your posts. To have the confidence to ask for what you want and take action on...
2022-12-0410 min
Small Town Business with Erika McInerneyJane from Friendie Audio: Backing YourselfText me your thoughts Confidence. Backing yourself. Sometimes when you’re starting out in business you really do have to fake it till you make it. And I’m not talking about anything dodgy here. I mean digging deep and faking the confidence that you need to walk into a room and say hey I’m here and you need my fantastic products.That’s the confidence you need to grow a business like this one - Friendie Audio. From here in my home town of Warragul, Victoria...
2022-11-2735 min
Small Town Business with Erika McInerneyErika on ViralityText me your thoughts In this episode I dig a little deeper into the idea of ‘virality’. Why DO we dream of a large following? Why do we crave NUMBERS when it comes to our social media? You’ll hear my thoughts on five key features of viral content and how you can learn from that for your own business marketing.As you’re listening, have a think about how you could take this advice and use it to make your social media marketing better and, importantly, to help y...
2022-11-2011 min
Small Town Business with Erika McInerneyHanna from The Invy Baker: Going ViralText me your thoughts In the midst of all the lockdowns in 2020, Hanna Lofgren and her husband Grego Montalban Sanchez (aka The Invy Baker), set up a micro-bakery in the small coastal town of Inverloch, South Gippsland.Their intention was to create a lifestyle business that would take Grego away from the grind of #cheflife and allow them to spend time together with their young family. My guest, Hanna, gives us some great insight into how they set up the business and why it’s important to them...
2022-11-1329 minSmall Town Business with Erika McInerneyTrailerText me your thoughts Small Town Business is coming soon! Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.Make sure you follow or subscribe so you don’t miss the first episode!
2022-11-0301 min
A Friend of Mine by OAK MagazineSweet success of Bendigo Brittle with Greta DonaldsonA desire for a change in pace and a life-long love of her grandmother’s cooking led burnt-out Melbourne PR executive Greta Donaldson to a new life, and a new business - Bendigo Brittle.Greta was inspired to establish the business after whipping up a batch of peanut brittle for a family Christmas gathering. The brittle was a huge hit and she began to consider options for sale.Bendigo Brittle has now established a strong following as Greta, and a small team of employees, offer her sweet treats from an uber cool confectionery cart at ma...
2022-10-091h 07
A Friend of Mine by OAK MagazineAn award winning process with magazine publisher Kimberley FurnessOAK Magazine founder and editor Kimberley Furness takes us behind the scenes of her incredible journey as this year's AgriFutures Rural Women's Award state (VIC) winner and national runner-up. A big thank you to guest host Erin Auld, a former breakfast radio announcer, OAK contributor and long time friend.ABOUT OUR SPONSOR MAC&ERNIEAre you always stressing and guessing when it comes to your social media marketing?Do you feel like your effort doesn’t bring the results you need or you don’t know how to check?Check out Mac...
2022-10-0452 min
A Friend of Mine by OAK MagazineBrikitta Kool-Daniels, mum of Australia’s newest NBA star Dyson DanielsIf you’re an NBA 2K23 gamer, you’ll have noticed there is a new player on the Pelicans roster and he hails from my hometown Bendigo in Central Victoria.Australian basketballer Dyson Daniels is the latest star to be drafted into the NBA. The 19 year old went at number 8 to the New Orleans Pelicans and has signed a four year contract rumoured to be around $US25M with $US5.5M earned in his rookie season for 2022-23.Of course, behind every successful athlete is a parent (or two in this case). Proud mum Brikitta Kool...
2022-09-1255 min
The Somatic CEO with Sarah AdeleWhy we've forgotten the network in social network marketing with Erika from Mac n Ernie Social Media MarketingIn my latest series of chatting with inspiring women in business, I speak with Erica McInerney. Far from the traditional approach to social media marketing, Erika's focused on helping businesses and community organisations in regional and rural areas to gain the skills and competence they need to build an authentic and strategic presence. Social media can be stressful, and it can be a little toxic, but Erica uses her 25 years experience, education and pocket loads of empathy to teach people how to do better social... better for their business, their health, and their communities. In this episode y...
2022-09-041h 20
A Friend of Mine by OAK MagazineSocial media for regional businesses with Mac&ErnieErika McInerney is the OG of social media marketing having laid the foundations of her business Mac&Ernie in 2015 before officially launching in early 2016. In just four months, the demand was there for her to quit her part time job to work in the business full time.Erika has been working in advertising and digital marketing for over 25 years and shares that practical experience and knowledge freely. Based in Warragul, Erika is well known for her generosity and authenticity and provides training that is smart, relevant and, most importantly, jargon free.Erika shares with us...
2022-08-071h 04
A Friend of Mine by OAK MagazineRunning a business overseas from Australia with Chris EdwardsYou don’t exactly plan to have a business in another country but that’s how it panned out for Chris Edwards, and it’s working well.Chris followed her husband to Singapore as a “trailing spouse’ in 2008 during the global financial crisis. She struggled to find a job that matched her strong marketing background, skills sets and pay expectations, and instead found herself stuck between jobs that didn’t excite her.Chris is the person everyone asks for recommendations on everything across Asia - and that's why she started Honeycombers - a digital lifestyle magazine in...
2022-07-2446 min
A Friend of Mine by OAK MagazineLife stages of creativity with Sarah StammSarah Stamm is an interior designer turned creator of handmade treasures. As the founder of Salisbury and Maude, Sarah creates exquisite, luxurious and beautiful wreaths, quilts and knitted keepsakes from her home in Beechworth, Victoria.Sarah doesn’t take her creative life for granted. Aged 22, she was crossing the street in Sydney when she was run over by a bicycle courier. The nerves in her right arm were seriously damaged and she sustained a permanent 20 per cent loss of use in that arm and hand.This is only one part of her incredible journey through li...
2022-07-0952 min
Secrets of Successful Business PodcastErika McInerney - Making social media work for your businessSend us a textSocial media, you either love it or hate it. In today’s landscape it’s become an essential tool for business, but how do you use it for business and get noticed above all of the noise? Today’s guest, Erika McInterney from Mac&Ernie is a social media and online marketing expert and she’s going to share some straightforward and cost effective options for marketing our business and increase our sales in the process. Erika also shares:How to create community in and around our business;Why vanity...
2022-02-2831 min
The Courage & Career ShowSimplifying Social Media Success, with Erika McInerney✨Social media got you stressed? Frustrated? Demotivated? This episode is for YOU! Erika shares so much with us in this episode from her 25 years in marketing, and 6 in her own social media, strategy and marketing business. We chat about: 🙌Sharing knowledge, without the BS 🙌Making social media work for you 🙌Building relationships, an audience, a brand online 🙌Simplifying your goals, and purpose on social media 🙌Getting out of the comparison cycle 🙌What's worked for her and her business 🙌Idea for when you feel like i...
2021-12-2644 min
The Small Business ShowcaseMac&Ernie: Erika McInerneyWhat do you know about managing your business' social media?Erika McInerney is a social media and marketing consultant focused on supporting small business owners in their social media journeys. She offers personalized training, public workshops, and online resources. Listen as Erika discusses her journey in social media, and gives advice on ways that you can develop a successful online presence.Mac&Ernie: macandernie.com.auKaizntree: kaizntree.comProduced by Emily BurzinskiHosted by Emily Burzinski
2021-08-2723 min
Get Off The Bench PodcastJane Sahhar - Turning a tiny gadget into an empireJane Sahhar started as a Secondary school English teacher, who noticed how many teenagers wore headphones as the ultimate accessory. Her move to co-founding ‘Friendie’ with her husband Phil, came after a realisation that 2 children and just 1 iPad is not great math!It all started with an audio splitter so the kids could connect two headphones to one iPad and share music and movies on the go. After purchasing a splitter for an exorbitant price, Jane and Phil looked at it and thought, “We could do this better. We could produce these. These are useful, small, simple yet po...
2021-03-1157 min