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Erika Taylor Montgomery

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Two Minute Marketing TipsTwo Minute Marketing TipsSocial Media Trends For Every Day Of The WeekFrom Monday Motivation to Friday Fun Day, social media trends get lots of users talking. Inserting yourself into the conversation is a great way to drive new traffic to your site, build brand awareness and gain followers. There are many ways to connect with your audience online, with hashtags being one of the most common. In this episode of Two Minute Marketing Tips, CEO of Three Girls Media, Erika Taylor Montgomery goes through each day of the week’s best used hashtags and social media trends. Marketing Tips? Get some outstanding insight into social media and marketing strategies now by li...2021-06-2807 minTwo Minute Marketing TipsTwo Minute Marketing TipsBrand Awareness: 4 Reasons You NEED Public Relations NowPublic relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this episode of Two Minute Marketing Tips, Erika Taylor Montgomery, CEO of Three Girls Media shares four reasons your business needs public relations now! You will learn: Why PR is important for businesses of all sizes How PR can help you grow your business How to get started Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by...2021-05-2404 minTwo Minute Marketing TipsTwo Minute Marketing Tips5 Useful Niche Social Networks For Professional IndustriesA niche social media network is a social media platform that focuses on a specific interest group or demographic. They are different from the popular social media platforms of Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat and Tik Tok, in that they do not cater to all audiences. This exclusivity yields many benefits when targeting specific audiences or building a professional network. In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery introduces the following platforms: Active Rain Gust Launch Behance Stack Overflow Sermo Want more Two Minute Marketing Tips? Learn more about social media and marketing right now...2021-05-1006 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow To Use The Exclamation Point For Successful Content MarketingThe exclamation point is the black sheep of the grammar world. However, when utilized correctly, an exclamation point makes for a smart addition to your content marketing strategy. In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery explains: The appropriate times to use exclamation points in your content marketing. Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How Much Should You Spend On PR & Marketing?‬: Listen on SoundCloud, Spotify or ApplePodcasts‬ 15 Content Marketing Lessons From ‘Grey’s Anatomy’‬: Listen on SoundCloud, Spotify or ApplePodcasts‬ How To Take Fa...2021-03-2603 minTwo Minute Marketing TipsTwo Minute Marketing TipsWriting Your Own Content vs. Hiring An AgencyContent is king when it comes to making your website stand out from the competition. With more than 330 million North Americans online as of June 2020, providing relevant content to your target market raises your site above the noise. In this episode of Two Minute Marketing Tips Erika Taylor Montgomery, CEO of Three Girls Media shares the differences between writing your own content and hiring someone else to do it. You will learn: The pros and cons of writing your own content. Factors to consider when making the right decision for your business. The benefits of consistent content creation. Want more...2021-03-0105 minTwo Minute Marketing TipsTwo Minute Marketing TipsBusiness Blogging For Your BrandTake a creative approach in your business blogging! In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses four steps to get your business started in blogging. In this episode you’ll learn… Blog topic brainstorming suggestions The anatomy of a strong article SEO best practices How to promote posts And more! Want more Two Minute Marketing Tips? Get terrific insight into public relations by listening on Apple Podcasts, Spotify or SoundCloud: Organic Social Media Part 1: Social Media Trends For Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts Organic Social Media Part 2: How To D...2021-02-1505 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow To Choose The Right SEO Services For Your Business!At Three Girls Media, not only do our team of marketing and PR specialists have extensive SEO experience, but we constantly strive to improve, stay on top of current trends and push the envelope of what SEO can do for our clients. Hi, I’m Erika Taylor Montgomery, CEO and founder of Three Girls Media, and in this episode of Two Minute Marketing Tips, I’ll teach you how to drive traffic to your business’s website, using the strategic practice of SEO. And Three Girls Media’s new tiered SEO service packages are a great place to start! I cover: ...2021-02-0105 minTwo Minute Marketing TipsTwo Minute Marketing TipsReviewing and Planning Your Marketing Strategy After Quarter OneA marketing strategy is something that needs to be routinely checked up on and updated for the latest trends, data and effective tools and strategy. In this episode of Two Minute Marketing Tips, CEO of Three Girls Media, Erika Taylor Montgomery, talks about how to review your marketing strategy after quarter one and how to plan for quarter two. You’ll learn: How to break your marketing strategy into bitesize pieces How to pivot your marketing plan if needed Tools that can help you make smart marketing decisions And much more! Want more Two Minute Marketing Tips? Get outstanding insight in...2021-01-2606 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow To Implement Multicultural Marketing For Your BrandTake a creative approach in your multicultural marketing! In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses five steps to get your business started in multicultural marketing. In this episode you’ll learn… How to reach a young, diverse audience How to create empowerment for multicultural communities How to create a budget for marketing initiatives And more! Want more Two Minute Marketing Tips? Get terrific insight into public relations by listening on Apple Podcasts, Spotify or SoundCloud: Organic Social Media Part 1: Social Media Trends For Every Weekday: Listen on SoundCloud, Spotify or Apple Podc...2021-01-2004 minTwo Minute Marketing TipsTwo Minute Marketing TipsA Guide To Video Production For Social Media MarketingIt’s no secret the future of social media is video content. In this episode of Two Minute Marketing Tips, CEO Erika Taylor Montgomery, talks about each platform and how to use videos on each one for social media marketing. The platforms she covers include: Snap Chat Facebook LinkedIn Instagram Twitter YouTube Want more Two Minute Marketing Tips? Get outstanding insight into boosting your marketing presence by listening on Apple Podcasts, Spotify or SoundCloud: How to Create Your 2021 Marketing Strategy: Listen on SoundCloud, Spotify or Apple Podcasts How To Decide Whether To Track Conversion Rates: Listen on SoundCloud, Spotify or Ap...2020-12-2507 minTwo Minute Marketing TipsTwo Minute Marketing Tips8 Valuable Tools for Public RelationsDo you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery dives into eight documents that are essential to public relations: Electronic press kits Sample letters and fact sheets Editorial calendars Media game plans Press releases Media advisories Media pitches Looking for more Two Minute Marketing Tips? You can learn more about public relations and marketing right now by listening on Erika’s SoundCloud, Spotify or Apple Podcast channels.. A Guide To The Perfect Media Pitch: Listen on...2020-11-3007 minTwo Minute Marketing TipsTwo Minute Marketing TipsWhy You Need to Invest in Social Media AdvertisingIt’s no secret that a social media presence is important for connecting with consumers and getting the word out about your business these days. But why should you invest in social media advertising? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains how to create social media ads that will drive sales. You will learn:  Why social media advertising is an effective and budget-friendly choice  How to know which ad types will perform the best  How to narrow down your target audience Want more Two Minute Marketing Tips? Get outstanding insight into boosting y...2020-11-0606 minTwo Minute Marketing TipsTwo Minute Marketing TipsA Guide To The Perfect Media PitchAre you trying to gain the attention of the media? Writing the perfect media pitch is a task that even the most experienced professionals struggle with. In this episode of Two Minute Marketing Tips CEO, Erika Taylor Montgomery, covers the most important aspects of writing a media pitch from describing what a media pitch is to how to fix a failed one. Check out this episode to learn more! Want more Two Minute Marketing Tips? Learn more about public relations and the media right now by listening on SoundCloud, Spotify or Apple Podcast.  6 Tips For Writing Short, Compelling Content: Listen on...2020-11-0206 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow To Begin Your Social Media Marketing StrategyNowadays, print advertisements and TV commercials aren’t enough for business success; social media marketing is now one of the leading forms of digital marketing, and if you don’t have a social media marketing strategy in place yet, it’s time to start. In this episode of Two Minute Marketing Tips, Erika discusses the basics of developing a social media marketing strategy and some excellent resources to help you along the way. She covers: Setting goals Finding the best social media channels for your organization Creating your brand image Researching your audience and competition Want more Two Minute Marketing Tips...2020-10-2606 minTwo Minute Marketing TipsTwo Minute Marketing TipsBest Practices For Blogging For BusinessBlogging is one of the most cost-effective and efficient marketing tools available for business owners and entrepreneurs. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains some important do’s and don’ts when it comes to blogging. You will learn: How to write headlines The optimal length for your blog articles How to incorporate keywords Tried and true methods to increase search engine optimization Want more Two Minute Marketing Tips? Get outstanding insight into improving your business’s blog by listening on Apple Podcasts, Spotify or SoundCloud: Blogging Part 1: 6 Tips For Writing Short...2020-10-1905 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow to Start a Successful Pinterest Business PagePinterest serves as a fantastic social media platform for inspiration in cooking, fashion, cleaning, interior design and so much more; but did you know that you can now have a Pinterest Business Account? In this episode of Two Minute Marketing Tips, Erika will teach you how you can use Pinterest to grow your business and; What a Pinterest business account is How to create a Pinterest business account Tips and Best Practices for using Pinterest for your business Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts...2020-10-1607 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow Infographics Improve Your Digital Marketing PlanIn this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains how to create infographics and why they are such an invaluable marketing tool. You will learn: What an infographic is Why infographics perform so well How to create your own infographic Want more Two Minute Marketing Tips? Get outstanding insight into social media content creation by listening on Apple Podcasts, Spotify or SoundCloud: Content Creation Part 1: 6 Tips For Writing Short, Compelling Content: Listen on SoundCloud, Spotify or Apple Podcasts Content Creation Part 2: 10 Ways Graphic Design Can Better Your Small Business: Listen on SoundCloud, Spotify...2020-10-1205 minTwo Minute Marketing TipsTwo Minute Marketing TipsThe Four Key Elements Of A Good StoryEvery good story needs to grab the reader’s attention and deliver a message through thoughtful, constructive methods. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses the four key elements of every good story: Theme Plot Structure Characters These can be helpful whether you’re writing social media content, white papers or blog articles. Want more Two Minute Marketing Tips? Learn more about public relations and brand awareness right now by listening on SoundCloud, Spotify or Apple Podcast. The Best Marketing For Non-Profit Organizations: Listen on SoundCloud, Spotify or Apple Podcast. 6 Tips For...2020-10-0502 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow To Run A Successful Social Media FundraiserWhether you are a nonprofit or an individual holding a fundraiser, it is crucial to master the art of using social media to maximize donations. Ensure that you have a strategy before setting up a fundraising campaign, and the results will pay off literally and figuratively! In this episode of Two Minute Marketing Tips, Erika will teach you a combination of practical, algorithm-based advice, as well as tips to appeal to the emotions and decisions of your future donors. Specifically, she’ll cover: Figuring your your fundraiser goals and strategies The best fundraising platform Reaching and obtaining donors Creating an ef...2020-10-0207 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow to Avoid Image Copyright Infringement When BloggingIt can be difficult to know which images you can and cannot use in your blogging efforts. Copyright law is not something you want to mess with — it is crucial to know what images you have the right to use. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains how to avoid copyright infringement. You will learn: What images to avoid using How to receive proper permission for images Resources for finding images available for use by the public Want more Two Minute Marketing Tips? Get outstanding insight into choosing the right imagery fo...2020-09-2900 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow To Create A Cohesive Brand Image On Social MediaFirst impressions are absolutely crucial in the world of social media. Obtaining new followers, and eventual customers, is going to ultimately depend on what the individual thinks when they do their very first glance at your profile. Hi, I’m Erika Taylor Montgomery, CEO and founder of Three Girls Media, and in this episode of Two Minute Marketing Tips, I cover all aspects of creating a cohesive and consistent brand image, while also nailing that first impression. I share: Branding - what is it? Designing a visually appealing Instagram feed Social media best practices Creating a consistent posting schedule Want mo...2020-09-2506 minTwo Minute Marketing TipsTwo Minute Marketing TipsThe Best Social Media Tips For Your NonprofitNonprofits work hard to tackle the daily operations of their organization’s mission. Choosing a social media platform for any organization can be daunting. Nonprofits, which work with limited funds, need to be even choosier on which channels best serve their needs based on their audience, time and resources. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, shares the best social media platforms for nonprofits and tips for utilizing them. For example, she covers: Facebook, LinkedIn, Instagram and Twitter For Nonprofits How to choose the best platform Tips for growing your nonprofits’ following and...2020-09-2207 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow To Create A SMART Marketing PlanDoes your business have a strong marketing plan in place that you’re looking to adjust? Or are you just starting out developing your first marketing plan? Either way, a strategic marketing plan is necessary for business success. Without one, you will waste a lot of time and money trying to get to a goal that isn’t clearly set. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, covers the crucial steps to developing your marketing plan. Specifically, she goes over: Laying out your goals SMART Marketing Developing a SWOT Analysis Identifying your targ...2020-09-1806 minTwo Minute Marketing TipsTwo Minute Marketing TipsThe Best Marketing Strategies for Nonprofit OrganizationsNonprofits run on tight budgets, and it can be tricky to raise awareness for your cause with limited funds. Thankfully, there are marketing strategies nonprofit organizations can implement to get the most from their pennies. In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery talks about ways your non-profit can market itself by: Taking advantage of non-profit programs Promoting your nonprofit on Facebook Using impacting visual content Creating a blog Being savvy with social media Listen to this episode of Two Minute Marketing Tips on SoundCloud, Spotify or Apple Podcast. For more Two Minute Marketing Tips on...2020-09-1506 minTwo Minute Marketing TipsTwo Minute Marketing Tips6 Tips for Writing Short, Compelling ContentIt’s important your social media content is high-quality, free of errors and worthy of attention. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains how to create social media posts that will grab viewers’ attention within seconds. You will learn: What types of media attract the most engagement Questions you should ask yourself before crafting a new post How to create an effective call-to-action Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by listening on Apple Podcasts, Spotify or SoundCloud: Organic Social Media Part 1: Social Medi...2020-09-1203 minTwo Minute Marketing TipsTwo Minute Marketing TipsMarketing Tips You Need To Know From Parks And RecreationIf you’ve ever watched Parks and Recreation, you know how diverse the characters are. Some are enthusiastic and passionate, while others secretly try to dismantle the parks department from within. Although it’s surprising, the dynamic of this group makes their work efficient and entertaining at the same time. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, covers four marketing tips/lessons that come directly from Parks and Recreation. Specifically, Branding Rebranding Marketing in Entrepreneurship Consumer Choice Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing stra...2020-09-0806 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow To Integrate The Principles of Six Sigma With Social MediaTake a creative approach to bettering your brand's social media strategy with the principals of Six Sigma. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses three methods you can use from Six Sigma to better your business's social media presence. In this episode you’ll learn… ● How to test and measure ideas ● About online marketing at a low cost ● How to connect with your target audience Want more Two Minute Marketing Tips? Get terrific insight into public relations by listening on iTunes, Spotify or SoundCloud: ● Public Relations Part 1: 6 Things To Know When Hiring A Pub...2020-09-0503 minTwo Minute Marketing TipsTwo Minute Marketing Tips4 Public Relations Lessons From Growing An Avocado TreeGrowing an avocado tree from a seed has more to do with public relations than you might think! Avocado is a tricky plant to grow and after several unsuccessful attempts, finally sprouting a strong tree has caused Three Girls Media CEO, Erika Taylor Montgomery, to reflect on the ways that gardening can be similar to managing a PR campaign. In this episode of Two Minute Marketing Tips, she explains You will learn: The best approach to starting a PR campaign How to stay on your toes throughout the campaign Why you should take the long view Want more Two Minute...2020-09-0103 minTwo Minute Marketing TipsTwo Minute Marketing TipsThe Best Tips For Setting Up A PhotoshootHow do you take high-quality photos of your, or other businesses’, products or services? It takes more than an expensive camera. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, covers the equipment, materials, content and planning that goes into a photoshoot that will result in perfect photos. She specifically goes over: What camera to choose Lighting options Photoshoot locations Tools to make your photos stand out What to do after the photoshoot is completed Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on...2020-08-2907 minTwo Minute Marketing TipsTwo Minute Marketing Tips5 Brilliant Marketing Lessons From ’30 Rock’In the golden age of television reboots and reunion specials, NBC’s hit comedy 30 Rock aired a special episode to promote the new Peacock streaming service, reminding the world why we loved the show so much in the first place. In honor of its too-brief return, we’ve gleaned five valuable marketing lessons from the show. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, will share these 5 marketing lessons taken from the NBC show ‘30 Rock’: ● Knowing when to embrace change ● Finding a terrific mentor ● Always doing your research ● To not stereotype ● Doing your best, even if you...2020-08-2506 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow to Drive Social Media Engagement for Your BrandDid you know that customers who you engage with on social media will feel security in your brand and want to purchase from you more? Therefore, driving social media engagement is also key to driving business. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, will teach you: ● Why social media engagement is so important ● How to increase your social media followers ● How to create engaging and compelling content ● How to stand out from the competition on social media Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategi...2020-08-2206 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow You Can Utilize National Holidays in Your Marketing StrategyDid you know there’s a “National Sugar Cookie Day?” What about “National Nacho Day, or, “Talk Like A Pirate Day” There’s basically a holiday for everything you could think of, and you wouldn’t believe how effective they can be to utilize in your marketing strategy! In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, will teach you about: ● What qualifies as a national holiday ● How to create your brand’s very own national holiday ● How you can use national holidays to create fresh social media content and fun marketing strategies ● Why you should consider starti...2020-08-1804 minTwo Minute Marketing TipsTwo Minute Marketing TipsIs A Publicist Right For Your Company?You’re brainstorming your communications and marketing strategy and the word “publicist” comes up. What is a publicist, and how does a publicity specialist help your company’s communication strategy? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, you will learn: • What a publicist is • How publicity can improve brand awareness • How publicists manage crisis communications • How publicity is difference than marketing Want more Two Minute Marketing Tips? Get some outstanding insight into marketing and public relations now by listening on Apple Podcasts, Spotify or SoundCloud: Public Relations Part 1: 6 Things To Know When Hiring A Public...2020-08-1504 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow To Create And Optimize Your YouTube ChannelTake a creative approach to growing your brand's content marketing by implementing videos. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses seven steps you can take to create your brand's YouTube channel. In this episode, you’ll learn about… ● Preparing your brands images ● Creating your YouTube channel ● How to write your channel description ● Creating playlists ● Choosing a featured channel trailer ● Choosing featured video ● How to optimize your video content Want more Two Minute Marketing Tips? Get some outstanding insight into media pitching now by listening on Apple Podcasts, Spotify or SoundCloud: ● Social Media Engagement Par...2020-07-1806 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow To Appear On The First Page Of GoogleAppearing on the first page of Google can be life or death for a business. In order to appear on the first page of the largest search engine in the world, you need to improve your search engine optimization, or SEO. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains simple, nontechnical ways you can increase your business’ chance of being seen on search engines. You will learn: ● How to create a Google My Business account ● How to improve SEO through customer reviews ● How to improve your website for better SEO ● How to choose the...2020-07-1407 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow to Pitch to The MediaOne of the best ways to get your brand noticed by the public is through media pitching. Sending targeted pitches to the right media outlets can get you the exposure you’re looking for without the price tag of paid advertising. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, will explain: ● Resources for pitch writing ● How to define your angle ● How to be smart about editorial timing ● How to be selective Want more Two Minute Marketing Tips? Get some outstanding insight into media pitching now by listening on Apple Podcasts, Spotify or SoundCloud: Media Pitc...2020-07-1105 minTwo Minute Marketing TipsTwo Minute Marketing TipsFive Creative Strategies For Growing Your Brand’s VisibilityTake a creative approach to growing your brand's visibility, and increase your brand awareness and name recognition! In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses five simple methods you can use to grow your business' visibility. In this episode you’ll learn… The benefits of partnering with another brand Why you need a toll-free number Why you should start a blog for your brand Why you should try video advertising The benefits of street marketing and handouts Want more Two Minute Marketing Tips? Get terrific insight into maintaining successful social media pages by l...2020-07-0704 minTwo Minute Marketing TipsTwo Minute Marketing TipsDesigning A Website for Business SuccessAn interactive, easy-to-use website is critical for business success. If you’re trying to grow your company, you want your website to entice users and increase brand awareness. So, what differentiates an effective website from an ineffective one? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses key components f0r building an effective business website including: • A clear explanation of your business • Strong calls to action • Marketing your website • Photo use • And more… Listen to this episode of Two Minute Marketing Tips on iTunes, Spotify or SoundCloud For more Two Minute Marketing Tips on digita...2020-07-0305 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow To Find Inspiration For Social Media In Your Favorite TV ShowsAmerica’s favorite medium, television, can teach you a lot about social media and provide powerful inspiration for your social media strategy. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses how television can inspire your social media content through Netflix Original Series: Grace and Frankie, and rerun episodes of your favorite shows. You’ll learn: • How to be relatable • How to use what you have • The benefits of collaboration • And more! Listen to this episode of Two Minute Marketing Tips on SoundCloud, Spotify or Apple Podcast. For more Two Minute Marketing Tips on social me...2020-06-3004 minTwo Minute Marketing TipsTwo Minute Marketing Tips7 Ways To Create Effective Organic Social MediaIs organic or unpaid social media still worth the time and resources a business needs to invest? The answer is a resounding yes. The next question is: how do you create effective organic social media for your business? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains 7 cost-effective ways you can build your brand and develop your company’s online presence, which will lead to more followers, more views and ultimately drive sales! You will learn achievable ways you can develop your organic social media to compliment your advertising, provide authenticity, create a fo...2020-06-2705 minTwo Minute Marketing TipsTwo Minute Marketing Tips8 Fearless Public Relations Tips From The Ladies Of ‘The Bold Type’In the TV show “The Bold Type,” front and center are three young women with big dreams and the willpower to make them happen, even when things look bleak. It’s refreshing to see empowering relationships between leaders and employees on the TV screen, and it’s one of the reasons this show is one of our favorites here at Three Girls! Find out how the brave ladies at Scarlet Magazine can inspire you to think bigger with your public relations efforts. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 8 pieces of PR advic...2020-06-2306 minTwo Minute Marketing TipsTwo Minute Marketing TipsIs It Possible To Avoid A Social Media Crisis?The key to combating a social media crisis is already having a plan of action in place. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses the steps you should take to properly implement a successful crisis communication plan. Want more Two Minute Marketing Tips? Get terrific insight into maintaining successful social media pages by listening on iTunes, Spotify or SoundCloud: Hiring a Marketing or PR Agency Part 1: 6 Things To Know When Hiring A Public Relations Agency: Listen on SoundCloud, Spotify or iTunes Hiring a Marketing or PR Agency Part 2: 10 Important Questions To...2020-06-2004 minTwo Minute Marketing TipsTwo Minute Marketing Tips10 Questions to Ask Before You Hire a Social Media PartnerHiring an agency or consultant to handle your business’ social media is a big decision. Outsourcing marketing is a wise choice when your business is too busy to handle consistently, and effectively marketing on social media; however, it is crucial that you make an informed decision. After all, the company you hire will be helping you represent your brand online to the public. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 10 questions to ask a social media marketing agency before you commit. In this episode you’ll learn about: How to ask the...2020-06-1606 minTwo Minute Marketing TipsTwo Minute Marketing Tips10 Ways Graphic Design Can Better Your Small BusinessHiring a graphic designer might seem like an unnecessary expense, but it truly is an investment for your brand! In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 10 ways graphic design can better your brand In this episode you’ll learn: ● How great graphic design can save time and money ● Why excellent design can persuade your customers to take action ● How trust and credibility are built by terrific graphic design ● And much more! Want more Two Minute Marketing Tips? Get some terrific insight into social media right now by listening on iTunes, Spotify or SoundCl...2020-06-1305 minTwo Minute Marketing TipsTwo Minute Marketing TipsNon-Profits: 4 Ways To Promote Your Food Drive On Social MediaFood drives are a wonderful, common charitable event that can reach a large crowd if properly advertised on social media. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 4 creative ways to promote your food drive event online including: ● Custom Hashtags ● Facebook Events ● Doing An Event Countdown ● Holding A Contest Want more Two Minute Marketing Tips? Get some terrific insight into social media marketing right now by listening on iTunes, Spotify or SoundCloud: ● Social Media Engagement Part 1: How to Increase Your Engagement: Listen on SoundCloud, Spotify or iTunes ● Social Media Engagement Part 2: Understanding The Categori...2020-06-0802 minTwo Minute Marketing TipsTwo Minute Marketing Tips4 Reasons Why Your Business Should Be On FacebookFacebook is an excellent resource for spreading awareness about your business and building brand recognition. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 4 ways Facebook can help your company. In this episode learn about how Facebook can help you: ● Reach billions of potential customers ● Lower your marketing expenses ● Choose a target audience ● Gain insight into your audience Want more Two Minute Marketing Tips? Get some terrific insight into social media right now by listening on iTunes, Spotify or SoundCloud: ● Social Media Engagement Part 1: How to Increase Your Engagement: Listen on SoundCloud, Spotify or iTunes ...2020-06-0503 minTwo Minute Marketing TipsTwo Minute Marketing TipsSocial Media Trends for Every WeekdaySocial media trends get lots of users talking. Inserting yourself into the conversation using popular hashtags is a great way to drive new traffic to your site, build brand awareness and gain followers. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses social media trends for every weekday. In this episode you’ll learn about: Why it is so important for your business to capitalize on social media trends What the best days to post are What the most popular hashtags are for each day of the business week Inspiration and ideas for co...2020-06-0106 minTwo Minute Marketing TipsTwo Minute Marketing Tips3 Tips For Working With Reporters In Media CommunicationsNo matter how many press pitches you send out, reporters will always have the final say on running your content. In this episode of Two Minute Marketing Tips, CEO of Three Girls Media, Erika Taylor Montgomery, provides three tips for successfully working with reporters: • Be accessible • Be flexible • Honor the relationship rule Listen to this podcast now on iTunes, Spotify or SoundCloud: For more media communications tips and tricks check out Two Minute Marketing Tips podcasts on Erika’s iTunes, Spotify or SoundCloud. • 6 Things To Know When Hiring A Public Relations Agency: Listen on iTunes, Spotify or SoundCloud • Fool-Proof Steps for Running...2020-05-3002 minTwo Minute Marketing TipsTwo Minute Marketing Tips5 Niche Social Networks for Marketing in Specific IndustriesNiche social media networks are a valuable way to expand your industry knowledge, connect with other industry professionals to grow your network and to market your brand. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, reviews five industry-specific niche social media platforms to consider joining: • ActiveRain for Real Estate Pros • Gust Launch for Business Start-Ups • Behance for Creative Artists • Stack Overflow for IT Experts • Sermo for Medical Pros Listen to this podcast now on iTunes, Spotify or SoundCloud: Get some more awesome advice on social media marketing right now by listening to Two Minute Mar...2020-05-2604 minTwo Minute Marketing TipsTwo Minute Marketing TipsSocial Media Do’s and Don’ts From Video GamesSeeking inspiration for your brand's social media can sometimes be challenging. Branch outside of your industry and turn to one you’ll enjoy researching - the video game sector. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses social media do’s and don’t you can learn from the leading video game companies. Want more Two Minute Marketing Tips? Get some terrific insight into social media right now by listening on iTunes, Spotify or SoundCloud: ● Social Media Engagement Part 1: How to Increase Your Engagement: Listen on SoundCloud, Spotify or iTunes ● Social Media Engagement...2020-05-2604 minTwo Minute Marketing TipsTwo Minute Marketing TipsThe Who, What, Where, When and Why of MarketingBy considering the who, what, where, when and why of marketing your business, you can reach a bigger audience, communicate your vision and help market your services or products. All these things will help your business grow and become influential in your industry. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses the 5 W’s of marketing. In this episode you’ll learn about: ● Who to include in your target audience ● How to stand out from your competition ● The importance of where you post your content ● The best times to post blog content ● How to establi...2020-05-1905 minTwo Minute Marketing TipsTwo Minute Marketing Tips6 Ways to Make Social Media Video Mobile-FriendlySocial media video is an incredibly effective tool to captivate and engage your audience. With over half of your viewers on mobile devices, it is essential to know how to optimize your video for a small screen. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 6 ways to optimize social media video for mobile viewing. In this episode you’ll learn about: Posting social media video at peak times Creating native content Using the best formatting practices Hooking your audience from the start using the autoplay feature on Facebook Making the video accessible wi...2020-05-1603 minTwo Minute Marketing TipsTwo Minute Marketing Tips6 Things To Know When Hiring A Public Relations AgencyThere are many factors to consider when hiring a public relations firm for your business. You want to be sure that you are getting your money and time’s worth with any company you hire. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses how to find a great public relations firm by looking for these top six qualities; Reputation Relations Creativity Metrics for success Great communication Relevant experience Want more Two Minute Marketing Tips? Learn more about public relations and brand awareness right now by listening on iTunes, Spotify or SoundCloud: Fool-Proof St...2020-05-1204 minTwo Minute Marketing TipsTwo Minute Marketing TipsQuick Social Media Marketing Tips for The 5 Top PlatformsThe top 5 social media platforms vary drastically from one another, and knowing how to use them properly can be tricky. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, outlines: • How to optimize your content for Facebook • How to increase engagement on Twitter. Pinterest and Instagram • How to use LinkedIn to connect with professionals in your field Want more Two Minute Marketing Tips? Gain valuable insight right now by listening on iTunes, Spotify or SoundCloud: • Understanding LinkedIn Ad Targeting & Audiences: Listen on SoundCloud, Spotify or iTunes • LinkedIn Ad Prices & Budgeting for Your Campaign: Listen on SoundCl...2019-11-0803 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow to Boost Brand Awareness with Social Media MarketingYou might think your company needs to be on every major social media platform out there. However, you actually just need to focus on the platforms that your audience use. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, reveals why: • Instagram is the best platform to reach millennials • Facebook is still the largest social media platform for GenX and Baby boomers • Twitter has a more tech-savvy audience • Pinterest is perfect for women • LinkedIn is the best platform to reach other professionals Want more Two Minute Marketing Tips? Gain valuable insight right now by listening...2019-11-0403 minTwo Minute Marketing TipsTwo Minute Marketing Tips8 Tips for Creating a Great Marketing VideoContent creation is always changing, and right now the most popular content is in video form. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, delves into 8 tips for creating a great marketing video content. For example, in this episode you can learn about: • Keeping your videos short and concise • Optimizing your videos for different platforms • Giving your audience content they want Want more Two Minute Marketing Tips? Gain valuable insight right now by listening on iTunes, Spotify or SoundCloud: • LinkedIn Ad Prices & Budgeting for Your Campaign: Listen on SoundCloud, Spotify or iTunes • Understanding LinkedIn A...2019-11-0103 minTwo Minute Marketing TipsTwo Minute Marketing TipsLinkedIn Ad Prices & Budgeting for Your CampaignBudgeting is crucial to the success of any advertising campaign. As the most expensive social media platform to advertise on, it is especially pertinent that you plan your budget for LinkedIn ads. In this Two Minute Marketing Tips installment, Erika Taylor Montgomery, CEO of Three Girls Media, will reveal everything you need to know about LinkedIn ad pricing, including: • The auction-style ad pricing • The different pricing options for different ad types • How your “ad relevance score” impacts your budgeting • What you will need to budget Learn how to design a successful LinkedIn advertising strategy for your business by listening on iTunes, Spot...2019-10-2803 minTwo Minute Marketing TipsTwo Minute Marketing TipsUnderstanding LinkedIn Ad Targeting & AudiencesTo design a successful LinkedIn advertising campaign, you must have a well-planned strategy. In the second episode of this Two Minute Marketing Tips series, Three Girls Media CEO, Erika Taylor Montgomery, teaches you about how to target audiences with your LinkedIn ads. Listen to this installment to learn about: • The audience on LinkedIn • Professional criteria targeting • The three matched audience targeting options • How lookalike audiences can generate new leads Want more Two Minute Marketing Tips? Get the details on what you need to know about social media ads right now by listening on iTunes, Spotify or SoundCloud: •6 Ways Blogging Helps a Successf...2019-10-2403 minTwo Minute Marketing TipsTwo Minute Marketing TipsImplementing LinkedIn Ad Best Practices for a Successful StrategyNo matter what your goals are, there are a few tactics that will benefit all of your LinkedIn advertising strategies. Three Girls Media CEO, and Two Minute Marketing Tips host Erika Taylor Montgomery will teach you about some of the most important best practices when running LinkedIn ads and why they will help you succeed. She offers valuable suggestions on: • Using a professional voice • Personalizing your ads • Testing ad content • Keeping your ads fresh Want more Two Minute Marketing Tips? Get the details on what you need to know about social media ads right now by listening on iTunes, Spotify or Sound...2019-10-2102 minTwo Minute Marketing TipsTwo Minute Marketing Tips6 Must Have Content Marketing and Public Relation ToolsHave you heard of the saying, “Work smarter, not harder?” You definitely want that to be the case when you’re creating content and engaging in public relations for your business! In this week’s episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery tells you what services you need to be employing to develop your content creation and public relation skills. She goes into detail about how you can: • Use Hootsuite and Trello to stay organized and on track • Use Keywords everywhere, to boost your articles and social media • Enhance your PR using MailChimp and HARO • How you...2019-10-1703 minTwo Minute Marketing TipsTwo Minute Marketing Tips6 Reasons Marketers Emphasize Blogging for All BusinessesWant to increase your website traffic? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, delves into 6 reasons why marketers highly recommend blogging for all businesses. In this episode learn about how blogs can: • Increase search engine optimization, brand awareness, sales and content marketing success rates • Allow you to show your expertise within your field • Recoup your investment in a web domain Want more Two Minute Marketing Tips? Gain valuable insight right now by listening on iTunes, Spotify or SoundCloud: • 5 Easy to Use Content Marketing Tools: Listen on SoundCloud, Spotify or iTunes • How to Use Differ...2019-10-1502 minTwo Minute Marketing TipsTwo Minute Marketing Tips6 Ways Blogging Helps a Successful BusinessChange can be intimating for any business that has thrived in recent years. However, if you don’t keep up with the times you are bound to get left in the past. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 6 ways blogging can help your businesses. In this episode learn about how blogs can help you: • Take control of your marketing • Share information with your existing base • Increase both website and in-store traffic • Generate media coverage • Create a new channel with your brand’s community • Reduce risk when making a change Want more Two Minute...2019-10-1003 minTwo Minute Marketing TipsTwo Minute Marketing Tips5 Easy to Use Content Marketing ToolsCreating consistent, compelling, high-quality content for your business is no easy task. The tools you use can make a tremendous difference in the creation process. In this week’s episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery reviews the strategic tools you should use to boost your content marketing and public relations efforts. She breaks down the following: • Why Canva and Adobe Spark are must-use content creation tools • How you can use Co-schedule to ensure you have catchy and engaging headlines • How you can use Google Alerts and Google Trends to stay up to date on all o...2019-10-0703 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow to Use Different LinkedIn Ad TypesWant to create a LinkedIn advertising campaign for your business? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, reveals what different LinkedIn ad types are available and how to use them most effectively. Learn about: • Sponsored content and lead generation forms • Text ads and the necessity of A/B testing • Sponsored InMails • The three dynamic ad options Discover everything you need to know about LinkedIn advertising right now by listening on iTunes, Spotify or SoundCloud: • LinkedIn Advertising Part 1: Using Different Ad Types: Listen on SoundCloud, Spotify, or iTunes • LinkedIn Advertising Part 2: Understanding LinkedIn Ad Targeting...2019-10-0303 minTwo Minute Marketing TipsTwo Minute Marketing TipsFool-Proof Steps for Running a Public Relations Campaign: Part 2Don’t take your PR campaign lightly, a ton of effort can be put into a PR campaigns, and if you don’t know what you’re doing, your campaign might actually have the adverse effect you’re looking for. In this two-part series of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, dives into 6 foolproof steps for running a PR campaign. In this, the second episode, Erika shares 3 more tips about how you can excel with PR campaigns by: • Understanding what it will take to meet your goals. • Keeping track of your results • Re-evaluating tactics based on results. Th...2019-09-3003 minTwo Minute Marketing TipsTwo Minute Marketing TipsFool-Proof Steps for Running a Public Relations Campaign: Part 1PR campaigns can be a minefield, but with a few simple steps and careful planning, you can get started in the right direction. In this two-part series of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, dives into 6 foolproof steps for running a PR campaign. In this episode, she reviews how you can make your next PR campaign stellar by: • Having a complete understanding of your brand and values • Learning all you can about your current and intended audience • Creating an attainable and easy to follow plan Using these tips will ensure that your PR campaign stands out an...2019-09-2703 minTwo Minute Marketing TipsTwo Minute Marketing TipsWhat You Need to Know About Your First Facebook Advertising CampaignFacebook is one of the largest social media sites out there, so you need to make sure your ads have an impact. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, goes over: • How Facebook ads can enhance your marketing strategy • What types are possible on Facebook • How to start a Facebook advertising campaign Use the advice Erika gives you to develop your own successful Facebook ad campaigns in the future. Get the details on what you need to know about social media ads right now by listening to: • 4 Best Practices for Single-Image Ads on Faceb...2019-09-2303 minTwo Minute Marketing TipsTwo Minute Marketing Tips4 Best Practices for Single-Image Ads on FacebookSingle-image ads are the most popular ad type on Facebook. In this episode of her micro-podcast, Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, offers 4 best practices for single-image ads on the most popular social media platform in the world. Erika outlines essential strategies on how to create engaging ads and shares crucial information about: ● Creating visually appealing ads ● Why following Facebook’s guidelines is so important ● Tricks for search engine optimization and more! Erika will leave you with a solid understanding of how to masterfully create Facebook ads as part of your digital marketing strategy. Get the deta...2019-09-1902 minTwo Minute Marketing TipsTwo Minute Marketing Tips3 Important Factors to Consider Before Advertising on FacebookThree Girls Media CEO, Erika Taylor Montgomery is sharing expert knowledge on Facebook advertising campaigns in her micro-podcast, Two Minute Marketing Tips. Considering advertising on Facebook? Make sure you listen to this episode of Two Minute Marketing Tips first! In this episode of the podcast, Erika provides pivotal information on crucial content needed for your Facebook ad campaign and strategies for fine-tuning your content to appeal to your customer base! Erika delves into: ● The benefits and importance of video ads on Facebook ● The value of single-image ads ● Why you should focus split tests for your ad content She will leave you wi...2019-09-1602 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow to Increase Your Social Media EngagementWant to learn how to increase your social media engagement? Listen to this episode of Two Minute Marketing Tips! Three Girls Media CEO, Erika Taylor Montgomery provides crucial information about social media engagement rates and how to improve yours! In this installment, Erika goes over: ● What kind of user engagement helps you develop the most meaningful relationships with your consumers ● Defining your marketing goals ● Getting to know your audience ● Vital steps for your social media marketing strategy that will positively impact your business. Get the scoop on what you need to know about social media engagement right now by listening on iTune...2019-09-1202 minTwo Minute Marketing TipsTwo Minute Marketing TipsUnderstanding the Categories of Social Media EngagementIn Part 2 of her 3-part podcast series on social media engagement, Three Girls Media CEO, and Two Minute Marketing Tips host Erika Taylor Montgomery, provides pivotal information on two different categories of social media engagement and teaches that social media is not a one-sided conversation! Erika delves into the key differences between, and provides advice on: ● Reactive engagement ● Proactive engagement She will leave you with a comprehensive understanding of the benefits of each type of social media engagement and their significant benefits. Get the details on what you need to know about social media engagement right now by listening on iTun...2019-09-1202 minTwo Minute Marketing TipsTwo Minute Marketing TipsNine Essential Strategies For Social MediaIn her micro-podcast, Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, shares Part 3 of her 3-part series on social media engagement. She teaches nine essential strategies on how to create an engaged community centered around your social media. She offers indispensable social media tips about: ● Creating an emotional connection with your consumer ● Asking for feedback ● How to utilize user-generated content ● Getting to know your community Erika also provides expert advice on how to improve social media engagement rates for a more effective digital marketing campaign. Get the details on what you need to know about social media engageme...2019-09-1202 minTwo Minute Marketing TipsTwo Minute Marketing Tips10 Important Questions to Ask Your Marketing AgencyAre you looking to hire a marketing agency but aren’t sure what questions you should be asking the company’s you’re vetting? In this episode of her micro-podcast, Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, will give you a comprehensive list of questions and expectations you should have for any marketing agency prior to making a decision. Erika shares: • Foundational questions to help evaluate marketing agencies • How to quickly assess agencies and choose the right one for your company Get the details on what you need to know about marketing agencies right now: • Questions To Help Eval...2019-09-0504 minTwo Minute Marketing TipsTwo Minute Marketing Tips4 Must-Know Insider Secrets of Facebook Advertising CampaignsIn this episode, the Host of Two Minute Marketing Tips and Three Girls CEO, Erika Taylor Montgomery, provides 4 must-know insider tips for successful advertising campaigns and how to create a thriving marketing strategy for the platform! In this installment, Erika discusses: ● The benefit of Facebook advertising campaigns ● Examples of key content needed for Facebook ads ● A strategy for a high conversion rates and return-on-investment Get the scoop on what you need to know about social media ads right now by listening: ● 4 Must-Know Secrets of Facebook Advertising Campaigns: Listen on SoundCloud, Spotify or iTunes To hear more Two Minute Marketing Tips see Erik...2019-09-0302 minTwo Minute Marketing TipsTwo Minute Marketing TipsTypes of Instagram Advertising: Boosted Posts & Story AdsThree Girls Media CEO, Erika Taylor Montgomery, is revealing valuable Instagram advertising advice in her micro-podcast, Two Minute Marketing Tips. In the second episode of this series, Erika explores fundamental information for running a successful Instagram advertising campaign using various ad options: ● The unique nature of boosted posts ● The difference between promoted and sponsored post options ● Gleaning the benefits of story ads ● The pros and cons of using images and video story ads The first step towards running an effective ad campaign is understanding all of the different types of paid Instagram advertising available. Listen to this podcast series to set your...2019-08-2902 minTwo Minute Marketing TipsTwo Minute Marketing TipsTypes of Instagram Advertising: Paid Influencers & Newsfeed AdsThree Girls Media CEO, Erika Taylor Montgomery, is revealing valuable Instagram advertising advice in her micro-podcast, Two Minute Marketing Tips. In the first episode of this series, Erika reveals some fundamental information for running a successful Instagram advertising campaign using different ad options: ● The what, why and how of paid influencers ● The logistics of running newsfeed ads and how to use them effectively ● The pros and cons of the different types of newsfeed ads: single-image, video, collection and carousel ● Why running different variations of the same ad is beneficial In order to lead a successful ad campaign, it is crucial that you...2019-08-2603 minTwo Minute Marketing TipsTwo Minute Marketing TipsThe Top 5 Tips for Running a Successful Instagram Advertising CampaignThree Girls Media CEO, Erika Taylor Montgomery, is revealing valuable Instagram advertising advice in her micro-podcast, Two Minute Marketing Tips. In this episode, Erika reveals some top tips for running a successful Instagram advertising campaign including: • Targeting the unique demographic of Instagram users • Strategically using high quality visuals • Following the “short & sweet” Instagram caption etiquette • And much more! She will reveal the strategies that make or break any of Instagram’s available ad formats! Get the scoop on everything you need to know about social media advertising right now by listening on iTunes, Spotify or SoundCloud: • The Top 5 Tips for Running a Succes...2019-08-2202 minTwo Minute Marketing TipsTwo Minute Marketing TipsSocial Media Marketing Strategies for FacebookThree Girls Media CEO, Erika Taylor Montgomery shares crucial information about Facebook, designed to boost user engagement and visibility on the platform. In this episode of Two Minute Marketing Tips, Erika shares vital tips on: ●Strategically using Facebook’s algorithm to work for you ●The impact of posting mixed media on engagement rates ●The need to watch and re-strategize based on Facebook’s analytics ●How to create personal connections with users She will leave you with vital strategies on how to increase your conversions from Facebook! Get the scoop on what you need to know about social media on any platform rig...2019-08-1902 minTwo Minute Marketing TipsTwo Minute Marketing TipsSocial Media Marketing Strategies for Instagram & PinterestThree Girls Media CEO, Erika Taylor Montgomery is sharing masterful marketing advice that only comes with experience, in her micro-podcast, Two Minute Marketing Tips. Erika gives fundamental knowledge of social media marketing strategies for Instagram & Pinterest success in her micro-podcast, Two Minute Marketing Tips. In this episode, Erika shares critical intel on: ●Consumer data from Instagram and Pinterest and how it can benefit you ●Essential tips to increase post visibility on Instagram She will provide you with actionable strategies to help you utilize Instagram and Pinterest as platforms to promote your product. Get the scoop on what you need to know...2019-08-1502 minTwo Minute Marketing TipsTwo Minute Marketing TipsSocial Media Marketing Strategies for TwitterThree Girls Media CEO, Erika Taylor Montgomery gives indispensable marketing strategies to increase your visibility, audience size and engagement on Twitter in her micro-podcast, Two Minute Marketing Tips! In this installment, Erika supplies expert advice on: ●Consistent posting and the positive effects on your Twitter visibility ●How to increase audience-engagement on Twitter through visuals, multimedia and retweets ●How to strategically use hashtags to increase engagement and visibility ●The importance and impact in engaging in other Tweeter’s tweets and more! She’ll leave you with a comprehensive understanding of how to master Twitter, increase your engagement rates and make your brand stand...2019-08-1202 minTwo Minute Marketing TipsTwo Minute Marketing TipsThe 7 Types of Social Media Marketing ContentThree Girls Media CEO, Erika Taylor Montgomery shares expert knowledge & wisdom about marketing in her micro-podcast, Two Minute Marketing Tips. Crucial information about the 7 Types of Social Media Marketing Content in her micro-podcast, Two Minute Marketing Tips, and how to incorporate them into your digital marketing strategy! In this installment, Erika goes over: ● Organic written content, also known as custom content ● The dangers and benefits of controversial content ● Explaining real-time content and its benefits on user engagement rates ● Informational content, its positive effects on audience retention and more! Erika details vital steps for your social media marketing strategy that will positive...2019-08-0803 minTwo Minute Marketing TipsTwo Minute Marketing TipsTop Tips for Maintaining a Nonprofit BlogThree Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her micro-podcast, Two Minute Marketing Tips. In this week's installment, Erika provides crucial information on how to maintain a successful nonprofit blog, increase web-traffic and connect with your audience! Erika also shares indispensable tips on how to master your blog's SEO and the powerful benefits it will bring to your business, as well as essential advice on how to make your blog stand out among the rest! Get the details on what you need to know about non-profits and blogging on any platform right now by...2019-08-0502 minTwo Minute Marketing TipsTwo Minute Marketing TipsWhy Nonprofits Need a BlogThree Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her micro-podcast, Two Minute Marketing Tips. This week’s episode, Erika teaches why blogging is critical for any digital marketing strategy, especially for non-profits! She shares a comprehensive list of positive effects blogging has on brand awareness, customer engagement and credibility, and also details vital statistics about blogging, return-on-investment, user retention and organic growth for your company. Get the scoop on what you need to know about non-profits and blogging on any platform right now by listening on iTunes, Spotify or SoundCloud: ●Why Nonprofits Need a Blog...2019-08-0102 minTwo Minute Marketing TipsTwo Minute Marketing TipsA Quick Guide to YouTube, Facebook & Instagram Video ProductionThree Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her micro-podcast, Two Minute Marketing Tips. This week's installment provides convenient guides for YouTube, Facebook & Instagram video production. Erika will give you strategies on how to create fantastic video content designed for specific social media platforms that is sure to boost engagement and visibility. First, she shares essential tips on video uploading on YouTube, then she delves into mastering Facebook's and Instagram’s diverse video-uploading options. Get the details on what you need to know about video production and social media right now by listening on iT...2019-07-2902 minTwo Minute Marketing TipsTwo Minute Marketing TipsA Quick Guide to Snapchat, Twitter & LinkedIn Video ProductionThree Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her micro-podcast, Two Minute Marketing Tips. This week's installment is a quick guide to Snapchat, Twitter, and LinkedIn video production. Erika will give you strategies on how to create professional-quality video content tailored to specific social media platforms. First, Erika shares five crucial tips on posting videos to Snapchat! Then she details three essential tips on properly sharing videos on Twitter, as well as five things you need to know before you start uploading to LinkedIn. Get the details on what you need to know about...2019-07-2502 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow to Choose & Use Your Video Production EquipmentThree Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her micro-podcast, Two Minute Marketing Tips. This week’s episode will go into making wise choices proper use of -video production equipment. Erika will leave you with a comprehensive understanding of video production and necessary tools for a professional video. First, Erika shares foundational requirements to start producing videos with amazing quality. She also details how to master capturing pristine audio for your freshly-produced content! Get the details on what you need to know about video production right now by listening on iTunes, Spotify or SoundCloud: ●How...2019-07-2302 minTwo Minute Marketing TipsTwo Minute Marketing TipsQuestions To Ask When Choosing A Marketing Agency, Part 2Three Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her micro-podcast, Two Minute Marketing Tips. This week’s installment is part 2 of a 2-part series giving you questions to evaluate any marketing agency before hiring. We will leave you with a complete list of questions and reasonable expectations with any marketing agency. First, get a final serving of questions to analyze the pros and cons of an individual agency.! Then learn how to evaluate and familiarize yourself with agencies effectively and efficiently. Get the details on what you need to know about marketing agencies right no...2019-07-1902 minTwo Minute Marketing TipsTwo Minute Marketing TipsQuestions To Help Evaluate Marketing Agencies, Part 1Three Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her micro-podcast, Two Minute Marketing Tips. This week’s installment is part 1 of a 2-part series giving you questions you to ask any marketing agency. We will leave you with a comprehensive list of questions and expectations you should have for any marketing agency prior to making a decision. First, Erika shares foundational questions to help evaluate marketing agencies in under two minutes! Then she details how to quickly assess agencies and choose the right one for your company. Get the details on what you need to...2019-07-1903 minTwo Minute Marketing TipsTwo Minute Marketing TipsEmail Marketing: Part 3 - Transactional EmailsThree Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her micro-podcast, Two Minute Marketing Tips. This week’s installment is part 3 of a 3-part series explaining email marketing, the different types of email marketing campaigns and their benefits for your strategy. Erika provides a comprehensive understanding of email marketing campaigns and you’ll learn the what, why and how of transactional emails. Then, learn how to get email marketing to be beneficial for your brand, no matter what content you are sharing. Get the details on what you need to know about email marketing campaigns righ...2019-07-1602 minTwo Minute Marketing TipsTwo Minute Marketing TipsEmail Marketing: Part 2 - Relational EmailsThree Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her micro-podcast, Two Minute Marketing Tips. This week’s installment is part 2 of a 3-part series explaining email marketing, the different varieties of marketing campaigns, and their benefits for your strategy. Erika provides an in-depth understanding of email marketing campaigns and you’ll learn the what, why and how of relational emails! Then, learn how email marketing can be a great return on your investment, no matter what content you are promoting. Get the details on what you need to know about email marketing campaigns right now...2019-07-1603 minTwo Minute Marketing TipsTwo Minute Marketing TipsEmail Marketing: Part 1 Promotional EmailsThree Girls Media CEO, Erika Taylor Montgomery, is dispensing nuggets of marketing wisdom in her micro-podcast, Two Minute Marketing Tips. This week’s installment is part 1 of a 3-part series explaining email marketing, the different varieties of email marketing campaigns and how utilizing emails will benefit your brand. Erika provides an in-depth understanding of email marketing campaigns. First learn the what, why and how of promotional emails! Then learn how to get email marketing to work for you, no matter what content you are promoting. Get the details on what you need to know about email marketing right now by li...2019-07-1602 minTwo Minute Marketing TipsTwo Minute Marketing TipsHow to get SEO to Work In Your FavorThis micro-podcast by Three Girls Media’s CEO, Erika Taylor Montgomery, explains how to maximize your website’s search engine optimized through mastering keys words, how to use keywords effectively in blog posts, and other SEO tips and tricks. For more information on this topic, see our blog post: https://bit.ly/2XEIMxS2019-06-2702 minTwo Minute Marketing TipsTwo Minute Marketing TipsThe What, Why & How of SEOThis micro-podcast by Three Girls Media’s CEO, Erika Taylor Montgomery, explains Search Engine Optimization (SEO), why utilizing it is beneficial to your company’s digital presence and tips improve your SEO. For more information on this topic, see our blog post: https://bit.ly/2XEIMxS2019-06-2702 minTwo Minute Marketing TipsTwo Minute Marketing TipsTwo Minute Marketing Tips: How to Avoid Instagram's Shadow BanThis micro-podcast by Three Girls Media’s CEO, Erika Taylor Montgomery, explains the Instagram shadow ban and offers professional tips on how to avoid it, as well as how to get the most out of your social media content marketing. For more information on this topic, see our blog post: https://bit.ly/2XEIMxS2019-06-2402 minThe McMethod Email Marketing PodcastThe McMethod Email Marketing PodcastEpisode #171 – Erika Taylor Montgomery On Social Media & PR Secrets. Discover Your Audience In One Hour A Week. Erika’s career started in on-air broadcasting in the Bay area. With a young son in tow, she switched careers to PR. She worked with the cast of such hit shows as “Will & Grace” and “Crossing Jordan”. 12 years ago she decided to freelance and started “Three Girls Media”. They handle content marketing, social media and PR for small and medium-sized businesses. Flying in the face of the industry, they are making PR affordable for small business. Erika breaks down some of the best practices in social media… ...2017-08-1523 minPodcast – Drop Dead CopyPodcast – Drop Dead CopyEpisode #171 – Erika Taylor Montgomery On Social Media & PR Secrets. Discover Your Audience In One Hour A Week.Erika’s career started in on-air broadcasting in the Bay area. With a young son in tow, she switched careers to PR. She worked with the cast of such hit shows as “Will & Grace” and “Crossing Jordan”. 12 years ago she decided to freelance and started “Three Girls Media”. They handle content marketing, social media ... Continue readingThe post Episode #171 – Erika Taylor Montgomery On Social Media & PR Secrets. Discover Your Audience In One Hour A Week. appeared first on Drop Dead Copy.2017-08-1523 minThe How of Business - How to start, run, grow and exit a small business.The How of Business - How to start, run, grow and exit a small business.Entrepreneurship & Marketing with Erika MontgomeryFrom broadcasting to starting her own public relations & marketing firm for small businesses. Erika Taylor Montgomery shares her entrepreneurial journey and valuable tips & advice on public relations, social media, blogging, and on-line marketing for small business owners. In 2005 she launched Three Girls Media, a marketing agency specializing in working with small and emerging companies. Erika is an entrepreneur, speaker, author, and small business marketing expert. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for...2016-11-2846 minSpeaking with TJ Walker - How great leaders communicate through the media, public speeches, presentations and the spoken wordSpeaking with TJ Walker - How great leaders communicate through the media, public speeches, presentations and the spoken wordThe Spirit of Silicon Valley - Erika Taylor Montgomery The Spirit of Silicon Valley - Erika Taylor Montgomery www.threegirlsmedia.com On Twitter @publicityerika    2016-09-0738 minThe Dash gives a warm welcome Erika Taylor MontgomeryErika Taylor Montgomery, a successful business owner and PR, marketing and social media expert. With 20 years of experience in radio herself, Erika knows how to get her point across and share helpful information in a compelling way on-air. I’d be happy to arrange an interview.   As CEO/Chief Publicist and Founder of Three Girls Media Inc., a public relations and social media marketing agency specializing in working with small and emerging companies, Erika can share invaluable insider know-how into how business owners can best use social media and traditional media to promote their companies. She speaks frequently to groups abo...2013-07-091h 01The DashThe DashThe Dash gives a warm welcome Erika Taylor MontgomeryErika Taylor Montgomery, a successful business owner and PR, marketing and social media expert. With 20 years of experience in radio herself, Erika knows how to get her point across and share helpful information in a compelling way on-air. I’d be happy to arrange an interview.   As CEO/Chief Publicist and Founder of Three Girls Media Inc., a public relations and social media marketing agency specializing in working with small and emerging companies, Erika can share invaluable insider know-how into how business owners can best use social media and traditional media to promote their companies. She speaks frequently to groups abo...2013-07-091h 01