Shows
My Digital Farmer Podcast346 What to Put Inside Your Farm's Media Kit with Erika TebbensLast summer, I got invited to be on TV. Exciting, right? Then they asked a simple follow-up question: "Can you send over your media kit?" And I froze. I didn't have one. I wasn't even totally sure what should be in one. Fast forward to this winter, as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer -- I realized this was a gap I needed to close. So I invited someone back on the show who lives and breathes this stuff.
2026-01-281h 28
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsA Conversation about Online Business Ethics with Erika Tebbens (Part 2)What happens after you leave a business you built? How do you relate to work, money, systems, and your nervous system when your entire identity has changed?In Part 2 of our conversation with Erika Tebbens, we go deeper—into the murky middle of business ethics, entrepreneurship under capitalism, and how we’re operating in the political climate of 2025.We talk about the ethics of selling transformation, why systems don’t always equal support, and what Erika has learned about nervous system safety outside the online business bubble. This episode is full of those “I’ve been think...
2025-09-1844 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsRemixing Work with Erika Tebbens (Part 1)What does it take to walk away from something that’s “working”—even if it’s not working for you anymore?In this episode, Erika Tebbens joins us to talk about her career pivot out of entrepreneurship and into employment. After years of running a successful, values-driven consulting business, Erika realized that being her own boss no longer served her well. So she made a bold move: she got a job, at a dream company, in a field she deeply cares about. And how Erika’s move back into farming and farm systems so perfectly aligns with the Aggressi...
2025-09-1139 min
Tent TalkEp 342: Erika Tebbens At InTents | Marketing Methods: E Is For EmailWe're wrapping up this month's Marketing Methods series with a reminder that social media is just one way to create loyal shoppers for your farmers market operation, and not necessarily the best one. Nowadays rules and algorithms and reach seem to change daily, at the whim of the platforms. Email newsletters let you control your list and your timing, and personalize your outreach to build connections. How do you maximize those results? In this episode, Erika Tebbens, the Director of Impact at woman-owned and woman-led local food marketing agency Taste the Local Difference, makes a convincing case fo...
2025-04-2838 min
The Thriving Farmer PodcastErika Tebbens on Email Marketing Strategy for Small FarmsHow can you use email to build customer relationships and get more sales as a small farmer? In today's episode, Erika Tebbens returns to the show to talk to us about email marketing. Erika is passionate about relationship-driven, connection-centered sales and marketing practices; and loves being a catalyst for micro enterprises to thrive. She has been running & supporting businesses of all kinds and sizes for 20 years now, from solo-operations to multimillion-dollar companies with teams. Over those two decades she has served hundreds of clients, helping them develop business strategies in alignment with their values. Today you'll learn...
2024-08-2759 min
Unbreakable Business57: How to be a changemaker with Erika Tebbens, author of You’ve Got ThisAs an independent business owner, you have the opportunity to create lasting impact with your business. You have the power to be a changemaker. In this episode, marketing strategist and author Erika Tebbens joins the show to talk about how we can gain more confidence and become changemakers in our business. From testifying before members of the House Subcommittee on Agriculture and Nutrition to running for office when asked to, Erika shares her experience in how we can turn our mission into a movement.The Independent Business podcast is powered by HoneyBook, the all-in-one platform for...
2024-05-2246 min
Business BlasphemyEP48: Exploring the Evolving Landscape of Online Business in 2023/24 -- with Elaine Jardon, Jennifer Battle, Rachel Aiken and Erika TebbensSend me a direct message!Online business has evolved enormously since 2020. This week, I'm joined by 4 audacious and incredibly powerful and insightful business owners: Jennifer Battle, Rachel Aiken, Elaine Jardon, and Erika Tebbens.Tune in as they share their journey and the evolution of online entrepreneurship over the last few years. We unmask the aftermath of the pandemic and its effect on business strategies and buyer habits. We explore currency in the digital marketplace and the key to making sales. We pay homage to our collective growth, the trials and triumphs of doing...
2023-12-051h 10
Scenic Route through Midlife— Mindset, Society & Mental HealthScaling Your Business with Integrity: Insider Strategies with Erika TebbensDo you dream of scaling your business without the hassle of bloated systems or questionable sales tactics? If yes, this episode with our fascinating, smart, and fun guest, Erika Tebbens, is just right for you. Welcome to an enlightening episode featuring Erika Tebbens, a growth strategist and sales coach with almost two decades of invaluable business experience. Erika specializes in crafting personalized growth plans for entrepreneurs, emphasizing intentional visibility and aiding business owners to become unforgettable and well-compensated.Why Tune In:Personalized Growth Plans: Learn how Erika crafts unique strategies for entrepreneurs, f...
2023-10-1054 min
Business BlasphemyEP17: Creating Inclusive Spaces: Powerful Insights from Erika Tebbens & Jennifer BattleSend me a direct message!Erika Tebbens and Jennifer Battle join me this week in discussing the importance of creating inclusive and welcoming spaces -- something business owners talk a lot about but struggle to truly make real.In this episode we talk about what we should really be asking marginalized humans about how to make business spaces "safer" and more inclusive. Through this beautifully messy conversation, we reveal the power of active and intentional value-driven leadership that can revolutionize the way we all approach community building.So if you're looking to foster...
2023-05-0251 min
Shameless Leadership746: Erika Tebbens: How to Be an Action Taker and ChangemakerErika Tebbens is a Growth Strategist for visionary entrepreneurs, leaders, and changemakers looking to make their mark doing things differently—and leave a legacy of meaningful impact. She works with established service providers, consultants, and coaches to create customized growth plans without complex systems, sleazy sales tactics, or working more hours.Erika recently released her first book, You’ve Got This!: A Counterintuitive Guide to Powerful, Inevitable Changemaking and is also the host of the Sell it, Sister!® podcast.With nearly 20 years of experience running successful businesses, from solo operations to multimillion-dollar retail teams, she knows...
2023-04-171h 03
Social Slowdown: sustainable digital marketing for entrepreneursChangemaking, Self-Publishing, and Intentional Growth With Erika TebbensErika Tebbens is a Growth Strategist for visionary entrepreneurs, leaders, and changemakers who are looking to make their mark doing things differently –– and leave a legacy of positive impact.She provides growth consulting and training through her company, Erika Tebbens Consulting; her podcast: Sell it, Sister!; and through being a featured speaker on podcasts and for communities such as The Tory Burch Foundation and Honeybook/Rising Tide.She's also the author of You've Got This!: A Counterintuitive Guide to Powerful, Inevitable ChangemakingIn today's episode, Erika and I talk about her new book whic...
2023-03-0749 min
Mind WitcheryConjuring Changemaking feat. Erika TebbensMy guest this week Erika Tebbens, a fellow witch, author, growth strategist, and a beautiful soulwho’s here to help us change the way we think about change.The dominant culture wants us to believe that hardship and struggleare the only ways to make change in the world.But there isn’t just one way to make things better,and we’re going to show you how to start finding yours.Mentioned:Erika’s website, https://erikatebbens.com/, and her book You've Got This! A C...
2023-01-261h 00
Create Your PurposeHow to Sell More without Selling Out with Erika TebbensWe're in a season of talking marketing & sales on the podcast - those tactical things you can do this fall to build momentum & drive REAL results by the end of the year. So, I invited Erika Tebbens - an expert on sleaze-free sales - to share actionable tips along with her insights on the more subtle, internal shifts that will help you *actually* feel good about selling. Yes, it is possible! Tune in if sales & marketing does NOT feel natural to you and learn how to have conversations that convert, why just "creating content" isn't good advice...
2022-09-0158 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)Conversation-Focused Marketing with Erika TebbensCatch-all social media marketing tactics, tips, and tricks aren't your cup of tea? Maybe you need a new approach. An approach that is less one-size-fits-all and more allows-you-to-do-what-directly-aligns with your strengths, values, and vision. My guest Erika Tebbens, the founder of Erika Tebbens Consulting, believes it's time for marketers to stop feeling pressured to do what is supposed to work and do what works best for them. Listen in as she delivers the goods on what happens when marketers are able to tap into their own uniqueness, have authentic conversations, and not feel s...
2022-07-1935 min
Social Slowdown: sustainable digital marketing for entrepreneursEp. 33: Relationship Marketing & Brunch Dates with Erika Tebbens (Part 2)If you're here, that probably means you've listened to Part 1 of this episode. In the previous episode, Erika and I talked about a bunch of different things when it comes to relationship building for your business. In this episode, we talk a bit more about social media. We also cover:Experimentation of marketing strategy on social media Influencers vs. expertsReciprocity on social media...and more!Erika Tebbens focuses on growth strategy for established entrepreneurs who are looking to figure out what’s next for them and their journey. To learn more about Erika and her business, click the...
2022-05-2632 min
The Sell it, Sister! PodcastSummer Break Announcement, Where to Find Me & What's Next!After three years of weekly content, the team at Erika Tebbens Consulting is taking a summer break! Historically we've replayed much-loved episodes for a portion of the summer months so that content can continue to be published while we work on other things. However, this year we decided to take an actual break so that we can all enjoy more of what matters most in life. Before we go, Erika has a special message for you. Don't forget, with over 150 episodes there's plenty to listen to while we're away. And you can always reach out...
2022-05-2518 min
Social Slowdown: sustainable digital marketing for entrepreneursEp. 32: Relationship Marketing & Brunch Dates with Erika Tebbens (Part 1)This week’s episode is a special 2-parter! My conversation with Erika Tebbens was so long that we’ve split it up into two parts: the first part, which you’re listening to now, and the second part which will be released on Thursday of this week! Erika Tebbens focuses on growth strategy for established entrepreneurs who are looking to figure out what’s next for them and their journey. So this episode is all about how to grow your business by bringing value to conversations and building relationships with othersIn this episode, Erika and I tal...
2022-05-2358 min
The Sell it, Sister! PodcastHow to Prep for Hiring & Grow Your Dream Team w/ Patti MeyerGetting support is so essential for sustainable business growth, but that doesn't mean you need a full-time employee or huge team to get results either. There are things to consider before you hire, as you're hiring, and once your new team member joins your team. That's why I'm thrilled to invite my own business manager Patti Meyer on to share her extensive knowledge around outsourcing and hiring. Patti has been part of my team for 2 years but she's been running businesses for nearly 20, and has a wealth of experience when it comes to leading teams...
2022-05-1858 min
Something Even BetterWhy I quit my MLM with Sales Strategist Erika TebbensToday’s podcast is super special: Erika Tebbens goes solo to tell her story of leaving behind the world of network marketing aka MLMs – even though she was really successful in it – after burning out and wanting an online business that was more flexible, fun, and aligned with her values.Erika closed up shop in her network marketing business, took the leap into online business for herself, and the rest fell into place. She absolutely loves her business and is so grateful she did it scared.You can connect with Erika on Instagram @erikatebbensconsulting or fin...
2022-04-1131 min
Coach with ClarityBringing Integrity to Your Sales Process with Erika TebbensFor many coaches, it's the dreaded S-word. The part of their practice that they wish they could avoid forever. But no matter how we feel about it, sales is an essential part of being in business. Today I'm joined by dynamic sales expert, Erika Tebbens, who is on a mission to change the way we think about sales. Erika is a sales strategist for rebels who reject the status quo but still want to hit their big goals, be well-paid and well-rested, and don't want to compromise their values in order to get where they want to...
2022-03-2833 min
The Sell it, Sister! Podcast[On-Air Coaching] How should Juliana price her new courses?Branching out into creating 1:many downloadable paid content after working directly with clients can be great but also presents its own challenges. Yes, it means that people who aren't local to you can experience your magic, it allows you to bring in some passive revenue, and can be a wonderful way to leverage your expertise and working time while impacting more people, but besides figuring out content and tech, there's the matter of pricing and delivery method. In this on-air coaching episode I help my friend Juliana navigate these questions to help her decide if she should have a...
2021-12-0145 min
Law Chat with GirijaJourney of Standing Strong for Your Values and Integrating Them Into Your Marketing with Erika TebbensIf you’ve ever asked yourself “why would people pay me to do this?” in your business, this episode is just the eye-opener that you need. Episode Introduction: Our guest today is a sales strategist who teaches us a new holistic approach to doing business and selling in a way that feels true to our values. Our episode today is filled with strategic tips, action steps, and aha moments. Episode Summary: Erika Tebbens walks us through her journey of making several scary pivots in her business until she found...
2021-11-1857 min
Star Powered®- Astrology for Changemakers with Leslie TagordaRevealing Value and Trust in Relationships for Zero-sleaze Sales with Erika TebbensScorpio, Taurus, Pisces sales strategist Erika Tebbens shares her vibrant prismatic way of creating business growth without sleazy secretive extractionary sales. As a powerful Scorpio expressing her highest light, Erika shares how trust, honesty and agency is at the heart of building relationships that add value to your business and offerings. When you trust yourself, know your value, and are openly honest, you can build true connection with your soul customers, present and future.
2021-11-1055 min
Entrepreneurial OutlawsSelling without Sleaze with Erika TebbensHey outlaws, welcome to episode 49. I’m so excited for you to listen in to my conversation with Erika Tebbens today. Erika is a Sales Strategist for ambitious misfits who want success but aren't willing to compromise who they are to get there and you’re going to hear this shine through our conversation. This is the second take of our conversation and we expanded and reached so many places. So, make sure you’re grabbing a notebook and pen because this is a juicy conversation about sales, marketing, growing in alignment, and the value of con...
2021-11-041h 20
The BrandsmithSelling without selling your soul w/ Erika TebbensI am soooo excited about this episode you’re about to hear! I know I say this every time, but this is an episode I’ve been looking forward to – maybe even a little bit more than usual. Can I even say that without offending any of my other guests? Ah well, I just did.
Because today, my dear listeners, today I have the pleasure of introducing you to someone whose work has inspired and directly impacted me and my business; first as I consumed pretty much every free resource she has ever created (I’m still eagerly...
2021-10-2156 min
This Is Woman's Work with Nicole Kalil068 / Ditch the Sleazy Sales Tactics with Erika TebbensWhether it be a product, service or career opportunity, we are all selling or being sold to on a daily basis. Sales is a part of our lives. So we might as well create an empowered and productive perception of it, aaaaand we might as well be good at it.
I’ve invited Erika Tebbens - Business Strategist, Sales and Marketing Coach, and fellow Podcaster, who’s on a mission to help people ditch the sleazy sales tactics, and find real solutions for real businesses. Erika shares with us her S.A.L.E.S method to auth...
2021-09-1533 min
The Marketing for the Uninhibited PodcastEp. 123: ADHD & Marketing with Erika TebbensToday, I am joined by my business coach and Sales Strategist, Erika Tebbens.
Whether or not ADHD is something you personally experience, you’ll want to check out this episode because she shares so many business tips for growing your business in a relaxed and fun way that feels good to you - hustling and judgment free.
How she built a business that works for her brain before she was ever officially diagnosed with ADHD
How self-awareness, for all of us, plays a role in the type of businesses we create
How learning to trust yourself he...
2021-09-1455 min
The Marketing for the Uninhibited PodcastEp. 123: ADHD & Marketing with Erika TebbensToday, I am joined by my business coach and Sales Strategist, Erika Tebbens.
Whether or not ADHD is something you personally experience, you’ll want to check out this episode because she shares so many business tips for growing your business in a relaxed and fun way that feels good to you - hustling and judgment free.
How she built a business that works for her brain before she was ever officially diagnosed with ADHD
How self-awareness, for all of us, plays a role in the type of businesses we create
How learning to trust yourself he...
2021-09-1455 min
The Sell it, Sister! PodcastRefining Your Focus for More "Hell Yes!" ClientsA client of mine recently told me a story about some frustrating client experiences that helped her shift her perspective on who she does and more importantly doesn't want to work with. And this isn't unique to her either! I find with my clients it's often the most aggravating or amazing ones that allow us to clarify and refine who we want to focus on serving. While it can be frustrating to have to learn from the experiences themselves, it's not really a part of business you can bypass. The clarity comes from the doing. In this episode I'm...
2021-08-0432 min
The Sell it, Sister! Podcast[summer rewind] The Real ways to hit 10K monthsA few episodes back I ranted about coaches and their false claims of $10K months. So in this episode I'm going to give you some tips on how to actually bring $10K or more in revenue into your business month after month. While there are technically many ways you could do it, you know I'm all about simplicity. That's why I'm sharing some of the easiest ways you can make it happen without having to hustle.
2021-07-2817 min
The Sell it, Sister! PodcastCreating More Inclusive Programs & Courses w/ Mariana PeñaOne of the best ways to grow our revenue as online entrepreneurs is by leveraging one-to-many offerings instead of, or in addition to, one-to-one offers. While there are tons of resources out there that can teach you how to create and launch a course, membership, or group program they might be lacking one crucial element...inclusivity. The good news is that it's actually fairly easy to create a really welcoming and safe environment in your programs if you are intentional about it and get some help. This way everyone feels seen & heard, and has a great learning...
2021-07-2150 min
The Sell it, Sister! Podcast[summer rewind] 5 Lesser-known ways to get clientsA lot of my clients are introverts and those who feel super awkward about being more visible online. I can assure you, this is the norm, not the exception. And as someone who preaches simplicity, sustainability, and working with your personal capacity of time & energy, I want to help you get more clients in alignment with that. The 5 things I mention in today's episode aren't a secret, they just aren't as "sexy" as Reels or starting a podcast. But they are perfect for introverts and those who have zero desire to become "Internet-famous."
2021-07-1426 min
The Sell it, Sister! PodcastThe What, Why & How of Good Branding w/ Kaila PiepkowIn the world of business the word "branding" gets used a lot but what really is a brand? We know we need one, but why? What's the point and how do you come up with one? Is it ok to just create something in Canva? Is it worth spending the money to hire a pro? And when would I need to rebrand? Because there are often more questions than answers when it comes to branding I had my friend and Brand Design expert Kaila Piepkow on to talk all things visual branding. In this episode she breaks...
2021-07-0743 min
The Sell it, Sister! PodcastA Deeper Dive into PricingPricing is tricky, nuanced, confusing, nauseating, horrible, exciting, stressful, liberating, empowering, annoying, and basically just a really emotional process that unfortunately doesn't have clear-cut answers. I don't subscribe to the belief that everyone should just "double their rates," for several reasons. If you aren't aligned with that price and cannot confidently quote it, you will self-sabotage in marketing that offer. It might not make sense for the type of client the offer is for. But because this comes up time and time again with clients, friends, and in my own business I wanted to share...
2021-06-3039 min
The Sell it, Sister! Podcast[summer rewind] How to Stop Relying Solely on referralsReferrals are really awesome but it's hard to plan ahead in business and be intentional when you are at the whim of others. You need a marketing routine in your business that is sustainable for you and makes sense for your business and your goals. People generally don't want to do the marketing tasks in their business. Typically these are not Zone of Genius activities. We'd rather just work with clients doing the work we super love, and hope that new ones would magically appear. And even for people who get booked up...
2021-06-2336 min
The Sell it, Sister! PodcastHow to Be Empowered with Your MarketingFar too often I hear people say, "I just wish I could hire someone to do my marketing for me. I hate it!" And honestly, you can hire someone. But it won't be cheap, and if your messaging and/or positioning is off, it's gonna be a big waste of money. So in the meantime, I want you to feel capable and confident when it comes to doing it for yourself. And I'm not going to give you the same old tired formula of how many times a week to post of social or anything...
2021-06-1630 min
The Sell it, Sister! Podcast[summer rewind] 5 Simple Steps to Sell on InstastoriesWhile you shouldn't only use Instastories to pitch paid offerings, you can absolutely use a simple framework to sell the right things to the right people. You don't even need a fancy sales page or ads to do it either. Listen in as I share 5 simple things to share to get more clients from "the Gram."
2021-06-0922 min
The Sell it, Sister! PodcastHow to Shift or Refine Your Messaging SuccessfullyIt's incredibly normal that over time you will get more and more specific about who you want to serve in your business. It comes from the fact that as you work with more and more people you'll realize who's a better fit for you work, or who you really enjoy working with. However, when this happens there usually some concern around: -will everything I've already created go to waste -how will I find these new people -what do I need to say to get them to notice me Unless...
2021-06-0233 min
The Sell it, Sister! PodcastHow to Leverage Free Publicity w/ Simone SauterMarketing ourselves to grow our businesses can feel like a never-ending slog a lot of the time. Especially when you are always trying to keep up with new social media trends and platforms. But what if you could have another way to grow your visibility that also instantly increased trust for you and your brand? That's where free publicity comes in! But if you aren't already famous, how can you possibly pitch and get picked up for these amazing opportunities? Shockingly, it's not as difficult as you'd think! And one way to grow recognition is by getting...
2021-05-2641 min
The Make Money Your Honey PodcastBuilding Relationships to Build Sales with Erika Tebbens of Sell It SisterI’m excited to chat with Erika Tebbens, a kick-ass female business consultant who brings entrepreneurs to the next level. We chat about networking, following through and how to sell with integrity. Making Connections to Make Sales I noticed the most important aspect of coaching and online business, in general, is the lack of people making an effort to make connections. No one is teaching coaches how to sell. Giving Value Away Give value, but if you want to get paid and have a viable business, you must embrace the people yo...
2021-05-2551 min
The Sell it, Sister! PodcastSaying "No" for Better YesesSure when you really need the money it's easier to overlook the red flags of a potentially not great client. When you feel like you need to learn something that'll help your business it can feel hard to not purchase the course. When you need time to work but the group chat is blowing up, it can feel hard to miss out on the fun. But one of the fastest ways to deplete all of our resources is to participate in everything that comes our way. That's why in this episode I share my approach to decision...
2021-05-1924 min
The Sell it, Sister! PodcastHow to Launch Without a ListIs it possible to launch an offer without a list? Absolutely! But you need to focus on a few other things to make it a success. I was recently asked if this is even possible and it got me thinking of my own launches and where those clients came from. While an email list is important, it's not absolutely essential when it comes to selling your offers. And even if you have a list, and really you should for several reasons, it doesn't have to have tens of thousands of people on it for it...
2021-05-1222 min
The Sell it, Sister! PodcastIn Defense of Slow BusinessI first heard the term Slow Business when my friend Heather Thorkelson (https://heatherthorkelson.com/) posted about her experience attending a business retreat in Norway called Slow Business Adventure. It sounded right up my alley and I was quickly introduced to one of the women behind the event Torill Wilhelmsen, and booked my ticket right away. Sadly COVID derailed the event in 2020, but it gave me language for how I approach my business now. After burning out hard in 2016 after constantly chasing carrots in my previous business, I knew I needed a different more sustainable...
2021-05-0530 min
The Sell it, Sister! PodcastADHD & Rejection Sensitivity in Sales w/ Diann WingertMore and more adult women are learning they have ADHD, or suspect strongly that they do. There're many reasons why it's hard for women to get an official diagnoses, but the reality is that many entrepreneurs struggle with it, even without a formal diagnoses. When you look at how entrepreneurship allows people to be creative, work in unique ways, and leverage what lights them up, it's easy to see why it would be a draw for people with ADHD. But one struggle that shows up a lot, especially among women, is an intense fear of rejection in...
2021-04-2856 min
Mindset Unlimited: Tips, Tools, and Inspiration for Women in a Time of ChangeSustainable & Ethical Entrepreneurship with Erika TebbensGrowing up we learn to follow the rules, hustle to create success, if we make enough money we'll be happy and valuable... Most of these stories are rooted in toxic systems that reinforce harmful ways of engaging money and people. This doesn’t make money bad. But it does mean that we need an additional level of mindfulness to engage running a business that is sustainable and ethical in practice as well as product. It takes cutting out the noise from all the “right way” gurus and following a path that you create based on your gifts, interests, and values...
2021-04-2151 min
The Sell it, Sister! Podcast"Oops that flopped. Now what?!" Dealing w/ a Failed LaunchIt's completely normal in business to not knock it out of the park every time you launch something. I know that's crummy to hear, but it's also kind of liberating. Everyone and I mean EVERYONE, has had a launch that didn't quite go as planned. Business is sort of like a giant science experiment with lots of variables. Maybe your launch happened during a time when a lot of your audience wasn't online, or during a contentious presidential election. (Yes, that really did mess up people's launches.) It could also be that you didn't have...
2021-04-2129 min
The Sell it, Sister! PodcastBehind the Scenes of My Sold-Out LaunchI rarely talk about specific revenue numbers because I don't always view it as super helpful. For some, seeing the data is inspiring, and for others it brings up a lot of comparisonitis. But for this episode I'm making an exception. Because honestly if you follow me on IG you would know I filled all 12 spots in my recent launch of Rebellious Success, and you could see the price I was charging & do this math yourself. So instead of simply sharing the dollar amount, I'm giving you a full behind-the-scenes into how all 12 members came to be...
2021-04-1437 min
The Sell it, Sister! Podcast100th Episode: You Asked...I Answered!Almost 2 years ago exactly I launched the Sell it, Sister!® Podcast out into the world & I couldn't be happier with how it's gone. I know there's a lot of competition out there in the world of business podcasts, but my listeners show up regularly and share this pod with their friends. THANK YOU! In this episode I asked people to share any question they wanted me to answer. I got some really excellent questions and did a pretty deep dive into my answers. While this episode is a little longer than usual, I hope it gives you e...
2021-04-071h 12
The Sell it, Sister! PodcastSimple Ways to Grow Your ReachThinking about how to reach more perfect-fit potential clients can often feel like staring at a blank screen when you have a huge essay to write: daunting! Where does one even begin? Who are these people? Where are they? Should I be on a different social media platform? What podcasts should I pitch to? It feels like there are more questions than answers, and you'll never make any headway. But the reality is you are so much more than just the thing you do in your business! You are your hobbies, interests, cultural background, life experiences, work...
2021-03-3127 min
The Sell it, Sister! PodcastSelling High Ticket OffersSelling high ticket (2,000+) offers can come with its own set of challenges, and they often center around the mindset of feeling worthy of charging more, and comfort with quoting that price. Yes, there are important strategic elements to learn in regard to marketing those offers, but usually the first hurdle people have to face is how they feel about those offers. In this episode, I'm joined by sales expert Amanda Abella to talk about all of the nuances that come with creating and selling high ticket offers. You also get a peek into a lot of our...
2021-03-241h 28
The Sell it, Sister! PodcastHigh vs. Low Ticket OffersThere's a lot of talk online about how it's more wise to sell fewer high-ticket offers than it is to try to sell tons of low-ticket ones. But that doesn't really paint the full picture. Sure the math is what it is, but if you've never confidently sold a higher-priced offer it'll likely feel really awkward and you'll sabotage yourself before you can even get someone to say "yes." But it's also true that if you're going to sell something lower priced you will have to sell more of them. And with conversion rates it...
2021-03-1735 min
The Sell it, Sister! Podcast"Do I really need that?" Avoiding FOMORecently a friend and I were chatting and realized we both assumed we needed a really cool new software for our businesses because it seemed too good to pass up! Has this ever happened to you? She ended up realizing she didn't need it after she purchased it (luckily it was a monthly subscription she could cancel), but I had thankfully caught myself before I clicked that "Buy Now" button. What happened was FOMO. Yes, we are all susceptible! And it gets even harder when there's really good marketing for an offer, or something is...
2021-03-1027 min
The Sell it, Sister! PodcastHow to "Batch" Better & Get More DoneIf you're a long-time listener you've definitely heard me talk about "batching" before. It's like the sister to mono-tasking, as opposed to multi-tasking. However, some people struggle to batch their work in a way that works for them. That's why in this episode I'm going to share my best strategies for making the most of your time and energetic capacity. Because whether you have unlimited time to work or only 10 hours a week, I don't want you to feel like you're always playing "catch up" in your business. Batching is such a powerful way to be...
2021-03-0329 min
The Sell it, Sister! PodcastHow to Use Pinterest to Grow Your Biz w/ Precious RodgersMost entrepreneurs are content creating machines and we aren't giving ourselves enough credit for the helpful info we put out into the world. Whether it's blog posts, podcast episodes, or social media posts we are regularly nurturing our ideal clients with our knowledge. But what if you could make it work better for you? What if you could leverage it to attract new eyes to your business on one of the most powerful search engines on the Internet? That's exactly what you can do with Pinterest! In this episode, Pinterest expert Precious Rodgers explains the ins and outs of...
2021-02-2455 min
The Sell it, Sister! PodcastThe Consistency ControversyYou may hear "consistency" and think it means jam-packed days of task after task that you must execute perfectly in order to get results. And if so, it's understandable you'd bristle at the word. And if you have other challenges that can make this type of consistency hard (like chronic illness or young kids at home), it can be easy to feel like there's no hope of ever being consistent. But this isn't how I view consistency at all. Why? Because for me, consistency thrives in the soil of simplicity. Which is why when I'm strategizing for my clients...
2021-02-1757 min
ubu podubu pod S1E12: Erika TebbensErika Tebbens is a badass business coach with some progressive ideas and smart ways that she navigates business. She incorporates community, giving and serving the underrepresented right into her framework. I've loved following her on Instagram for a while, and a couple of weeks ago she posted some pretty frustrating facts about women and money.Which is also a topic I've been putting some effort into recently. More on that soon.So I asked her if she wanted to be a guest on ubu pod to talk about the very complicated topic of women and...
2021-02-161h 02
The Sell it, Sister! PodcastCoffee Chats: The What, Why & How?Virtual or in-person coffee chats can be a great way to grow your network without having to be in a large, awkward networking setting. With the 1:1 format it's perfect for introverts and the socially anxious. They key to successful coffee chats is to not have any expectations or assumptions about the "ROI" going into it. You might never become each other's clients, but you might find you both serve the same audience and could do a cool collaboration. You can become referral partners and you may even build a strong, supportive friendship with the person. In this episode I...
2021-02-1020 min
The Sell it, Sister! Podcast5 Lesser-Known Ways to Get ClientsA lot of my clients are introverts and those who feel super awkward about being more visible online. I can assure you, this is the norm, not the exception. And as someone who preaches simplicity, sustainability, and working with your personal capacity of time & energy, I want to help you get more clients in alignment with that. The 5 things I mention in today's episode aren't a secret, they just aren't as "sexy" as Reels or starting a podcast. But they are perfect for introverts and those who have zero desire to become "Internet-famous." LINKS Your Rebellious...
2021-02-0327 min
The Sell it, Sister! PodcastImperfect Allyship in Business with Erica CourdaeFor business owners who want to run more ethical and inclusive businesses that means opening up to learning, listening, and changing. And the work is often uncomfortable, but it's necessary. In 2021 we can no longer pretend we don't know about systemic inequalities. At this point if you aren't doing the work to consciously create a more just, equitable, inclusive, and anti-racist business, then you are choosing to cause more harm. Even if the intent isn't there, the impact is. Entrepreneurs are constantly having to do new things & push themselves out of their comfort zones. This means we can do...
2021-01-271h 09
The Sell it, Sister! PodcastHow (and Why) to Create Beta-OffersBeta means the first version of a new offer that you are putting out into the world, and it is a great way to see how an offer resonates with your audience. The benefit of Beta testing is that you get to help people while also testing out an offer. Understanding what state an offer should be in, how to price, and how to deliver it, are all important factors in a successful Beta test. In this episode, we talk all things Beta testing so you can help solve a problem you are seeing in your client base, bring...
2021-01-2035 min
The Sell it, Sister! PodcastHow to Stop Relying Solely on ReferralsReferrals are really awesome, but it's hard to plan ahead in business and be intentional when you are at the whim of others. You need a marketing routine in your business that is sustainable for you and makes sense for your business and your goals. In this episode, I'll share simple things you can do each week, month, and quarter to get fresh eyes on you and your business. Using these tips will easily take your business to the next level and out of the position of relying solely on referrals. LINKS Get...
2021-01-1337 min
The Sell it, Sister! PodcastA Different Approach to Setting GoalsNew Years can tend to be all about "big scary goals." And while I've done that for myself at times, one thing I've learned is that setting goals doesn't have to be tied to a result. Instead, consider tracking your results by actions, by timeframes, or by setting micro-goals that lead you to your bigger goal. If the end result is what you want to track and what inspires you to keep going, then do that! But if that doesn't feel good, try something different. In this episode, I share new ways to set goals while encouraging you to...
2021-01-0631 min
The Sell it, Sister! PodcastReflections from 2020 & Looking AheadI feel like for the rest of our lives the sheer mention of 2020 will have people shaking their heads in dismay. To say it's been a challenging year is an understatement. But also a lot of what happened was out of our control, and that's a lesson in itself. So instead of being mad about all of the cool and exciting things I wanted to do but couldn't, I'm reflecting on what I learned from 2020, how it made me stronger, and what it's pushed me to focus on in 2021. LINKS: Find Your Parks & Rec Business Persona...
2020-12-1633 min
The Sell it, Sister! PodcastHow to Speak Confidently & Stand in Your Power w/ Megan HamiltonWhether you're showing up on IG Stories or giving a training or talk, public speaking can be terrifying! But it's a really vital skill in the world of business, even if you're only speaking to a few people. A key part of growing your business is growing your visibility, but this counter to what we're often taught: minimize yourself, be quiet, don't draw attention to yourself. But in this episode speaking expert Megan Hamilton provides strategies and mindset shifts to help you feel calm and confident when showing up for your audience. BIO: Megan Hamilton...
2020-12-091h 01
The Sell it, Sister! PodcastA Framework to T.H.R.I.V.E.Often we are so obsessed with monetary success that we end up falling victim to slick marketing that sells us on courses and programs that keep us more busy, rather than profitable. In my 15+ years of experience I've come to learn there are 6 essentials that are required to run an ethical business that can sustain you for the long term, and won't lead to burnout. In this episode I touch on each of these six. When you know and implement them (you probably already are with several of them) your weeks become more enjoyable and your growth is inevitable.
2020-12-0226 min
The Sell it, Sister! PodcastLife on the Other Side of "Busy" w/ Shunta GrantIn a world obsessed with productivity and "busyness" it's easy to feel like doing more is better. But Shunta Grant is here to show women not only is that a myth, but there's a better way. Instead of crossing off endless To Do lists, she encourages people to really look at what matters most and then focus on getting to a result that moves you closer to your goals. She has programs and products designed to help you get to the other side of busy and in this episode we talk about how you can do more of the...
2020-11-1851 min
The Sell it, Sister! PodcastThe Difference between Ambition & ProductivityA client said on a recent call that she'd seen an IG post where I mentioned ambition and it made her realize she's no longer ambitious. As we began to chat more about that I realized what she was saying was that since she's intentionally not as productive as she used to be, it must mean she's lost her drive. We are obsessed with output and so we often equate chasing dreams with conquering To Do lists. I'm here to say that you can be very ambitious and want to live a purposeful life and also prioritize rest. And...
2020-11-1123 min
The Sell it, Sister! PodcastTalking About Politics in BusinessI was recently asked if I could record an episode addressing speaking out about political things publicly in my business. So I figured the day after the election would be a very fitting time to release this. In this episode I share the story of how I ran for office and lead with authenticity, and what I learned along the way. I apply these same principals in how I show up in my business too. Since we all get to vote with our dollars and with who we refer others to, I want you to have no doubt in...
2020-11-0424 min
The Sell it, Sister! PodcastShow Up As Your Unique Self to Sell More w/ Helen TremethickBeing different and weird/quirky/authentic feels really freaking vulnerable, but showing who you really are is the key to resonating with your perfect people. In a world where people tend to show up as "beige," Helen encourages us to be bold and vibrant instead. And the best part is that it looks different for everyone because we are all unique! In this interview Helen shares why and how to show up as yourself and use it to your advantage to attract the best clients and grow your business in a way that feels damn good. BIO:
2020-10-2850 min
The Sell it, Sister! PodcastUsing Frameworks to SellBusiness frameworks aren't a new concept, but they are an important one. Now this doesn't mean you won't have success without one, but it can be easier to explain your work and what someone can expect when they work with you if you've distilled it to a framework. Not sure what yours is or how many parts it needs to be in? No worries! I break it all down for you in this episode and explain a simple way to figure out yours. LINKS: Find Your Parks & Rec Business Persona and help you grow your business w...
2020-10-2118 min
The Sell it, Sister! PodcastWhy One-Size-Fits-All Strategy Doesn't WorkI'm a pretty vocal critic about guru-culture in the world of online business, but it's not because I'm petty that some people are more "famous" or wealthy. It's because I can see the often overlooked repercussions of their teachings. When someone implies that everyone should have a course/membership/FB group/etc. it can leave smart entrepreneurs chasing their tails. The reality is there's no one right way to run a business. Part of what's tricky is you have to find what's right for you. Tune into this episode to learn more about how not to fall victim to...
2020-10-1419 min
The Sell it, Sister! PodcastBuild Self Trust for More SuccessIt doesn't get talked about enough but working on trusting yourself in your business will shift just about everything for you. This year I've learned to trust myself in ways I didn't even realize were lacking and it's directly impacted the way I show up and sell. It took me investing in several programs that were absolutely worthwhile, but mostly for the fact that I realized I already knew 80% of what I was being taught. Turns out I'd just been selling myself short! If you constantly doubt yourself or feel like you haven't quite arrived at the level you...
2020-10-0722 min
The Sell it, Sister! PodcastMy Top 3 Lessons from 3 Years in BusinessOn the heels of celebrating 3 years in my current business (since I've had other businesses in the past) I got nostalgic of what I've been able to achieve and wanted to share my top 3 lessons with you. While I could go on and on about all sorts of other best practices, these were the 3 that have felt the most vital to my continued success. I hope you enjoy them and they either affirm that you're on the right track or give you some "A-Ha's" about places you can make adjustments. LINKS: Find Your Parks & Rec Business...
2020-09-3026 min
The Sell it, Sister! PodcastUsing Collaborative Community to Grow Your Business w/ Eli TrierIf you're a change maker who wants to use your business for good and cringe a most marketing strategies, this is for YOU! Eli Trier is a quiet revolutionary and introvert who teaches other entrepreneurs how to use collaborative community to grow their businesses. In all my years of business I've never seen anything as unique as her approach. I was able to experience it firsthand early this year when I was asked to participate in one of her client's events. If you struggle with most marketing, or are looking to try something new, give this a listen!
2020-09-2348 min
The Sell it, Sister! PodcastThe REAL Ways to Reach 10K+ MonthsA few episodes back I ranted about coaches and their false claims of $10K months. So in this episode I'm going to give you some tips on how to actually bring $10K or more in revenue into your business month after month. While there are technically many ways you could do it, you know I'm all about simplicity. That's why I'm sharing some of the easiest ways you can make it happen without having to hustle. LINKS: Find Your Parks & Rec Business Persona and help you grow your business without burning out: Take the quiz here.
2020-09-1616 min
The Sell it, Sister! PodcastOops, I hit an income ceiling! Now what?If you've reached an income ceiling first I'd like to say "Congrats!" As frustrated as you are, it means you've gotten to a level of consistency, which is hard enough in business. How you break through it is dependent on the reason you're stuck in the first place. In this episode we look at what some of the root causes could be and how to break through them to help you reach your next level goals. LINKS: Find Your Parks & Rec Business Persona and help you grow your business without burning out: Take the qu...
2020-09-0919 min
The Sell it, Sister! PodcastThe Trap of "Affordability"It's understandable when well-meaning entrepreneurs say they want to make their offers "affordable" or "accessible." Generally, a lot of small business owners have big hearts and want to help people. But doing this can lead to tremendous frustration and can quickly lead to burnout. The reality is that we all have people who are best suited for the offers we want to deliver at a price point that matches our experience and capacity to deliver it. There are plenty of other ways to give value for free or very cheap, but they don't have to be directly tied to...
2020-09-0225 min
The Sell it, Sister! PodcastEliminating Overwhelm Forever w/ Mridu ParikhThe most common thing I hear from entrepreneurs is that they are overwhelmed. We are juggling too much and our brains are too full and what ends up happening is we split our attention to our own detriment. Instead of focusing on a few things that further our businesses, we try to be everything to everyone. Now add in the fact that COVID is adding on additional responsibilities and people feel like they are barely treading water. Join me for this important interview with Mridu Parikh where we talk how to get more done and banish overwhelm for good.
2020-08-2650 min
The Sell it, Sister! PodcastSave Time & Frustrations by Pre-LaunchingWe often waste a lot of time building out every facet of an offer before we go to sell it, and this is a great way to drive yourself bananas. If you want to launch something new, just create whatever your clients or customers need right away, and build out the rest as you go. It seems scary, especially if you're a perfectionist, but it means you get to start helping people, and getting paid for it, sooner. Plus, you can even pre-launch a new offer to gauge interest and have people ready to go when the doors open.
2020-08-1925 min
The Sell it, Sister! Podcast#BossBabe Culture, Integrity & the Truth About $10K MonthsThis episode was inspired by a very misleading IG post I saw recently by a business coach claiming that when people say they had a "$10K month" they don't mean "cash-in-hand." For awhile I've wanted to discuss this toxicity of #BossBabe culture and the lack of integrity many business owners display, but this was the tipping point. If the term #BossBabe feels empowering to you, keep using it! But this is more about what often gets displayed online under the label of #BossBabe or #GirlBoss. Sadly, these are the same harmful systems that have unfortunately run rampant in capitalism...
2020-08-1224 min
The Sell it, Sister! PodcastHow to Choose Your Next Big ThingToo often people feel the only way they can grow a service-based business is by creating a course or a monthly membership. But there are so many other ways! What's important as you create your next offer is looking at 3 things: your schedule, your strengths, and your scope. The place where they intersect is your "sweet spot" for creating an offer you'll be excited to launch, and your clients will be excited to buy. Plus it will prevent you from wasting time, money, and energy on creating the wrong offer. LINKS: https://erikatebbens.podia.com/your-next-best-thing-workshop
2020-08-0522 min
The Sell it, Sister! PodcastEmpower Yourself By Managing Your Money w/ Keina NewellThinking about money and budgeting can make even the savviest entrepreneurs sweat. So much of how we think and feel about money is based upon learned beliefs and mindsets that don't really serve us. But as business owners it's crucial that we face our fears, know our numbers, and make a financial plan. On this episode I'm joined by Financial Coach Keina Newell to help you understand what to look at, what to do with those numbers, and what might be holding you back. Plus we talk about how knowing your numbers can empower your decisions from hiring...
2020-07-291h 04
The Sell it, Sister! PodcastMoney Monday {Summer Rewind Edition}Are you someone who loves to look at your numbers or does tracking your income and expenses scare the hell out of you? I used to be so afraid to see what was really going on in my business, until I started my "Money Monday" practice. Now I always know where I'm at and where I'm going. This has been a game changer! Here's what I track, how I track it, and why I do it. Keep in mind I'm not a professional financial planner or a CPA. LINKS & RESOURCES MENTIONED TODAY:
2020-07-2224 min
The Sell it, Sister! PodcastLet's Get Visible {Summer Rewind Edition}People can't buy what they don't know exists! Part of running a successful, profitable business is focusing on a visibility strategy. This is your plan of the various ways you're going to get visible so that people can learn about you and what you offer. One thing people often get wrong though is trying to be visible in too many places all at once when they are starting out. Pick one or two things and practice it consistently for awhile to see the results. Then you can start adding in new visibility avenues. LINKS & RESOURCES ME...
2020-07-1531 min
The Sell it, Sister! PodcastThe Art of Selling {Summer Rewind Edition}Selling, much like tennis or knitting, is a learned skill. But it's less difficult to learn than some would have you believe. It doesn't have to be pushy or gross at all. You don't have to railroad someone into spending money either. You can do it in a way that's both comfortable for you and the other person! It comes down to a belief in what you're selling, practicing good communication to convey your product or service to a potential client, and confidently asking for the sale. I have 5 simple steps to sell...
2020-07-0823 min
The Sell it, Sister! PodcastBuilding True Community & Speaking Out Publicly w/ Kia Young2020 has already stretched us in many ways as entrepreneurs. With COVID19 many business owners had to quickly pivot or close up shop altogether. In the wake of that, many who had already built a strong community around their brand had people who were ready and willing to support them through a challenging time. Then in the wake of the murders of Black Americans by the police, and subsequent protests, business owners had to decide when and how to speak to their communities. In this episode I'm joined my Social Media Strategist and Mentor Kia Young to explain...
2020-07-0159 min
The Sell it, Sister! PodcastWhat it Means to Be "Authentic" in Business (& Why it's Good)Sadly "authenticity" has become a bit watered down when it comes to the world of business, but that doesn't mean true authenticity no longer matters. Sure, putting on a front can get you business, but that's hard to sustain long-term. While you don't have to be overly vulnerable in your marketing, it's good to let people know who you really are. It helps to separate you from the competition, and it creates a deeper level of respect and trust. And that's what ultimately creates raving fans and long-lasting success. OTHER LINKS & RESOURCES MENTIONED TODAY: Get...
2020-06-2428 min
The Sell it, Sister! PodcastAttract the Best, Repel the RestIn a time when you hear a lot of people saying not to mix politics with business or to be too "polarizing" as a brand, I'd like to examine why that's not true. And why it can actually be a good way to showcase what your brand stands for so that your best-fit customers and clients can find you, and the ones who aren't a good fit can self-select out. Because at the end of the day we aren't here for everyone. We are here to serve the people who are most aligned to our us and our companies.
2020-06-1737 min
The Sell it, Sister! PodcastHow to "Play Big" in Life & Biz w/ Tara MohrThe time is now for us to play bigger in our lives and businesses. We have so many gifts, talents, and strengths that we can use to change our world for the better. But we've been conditioned to play small. We've bought the lie of self-doubt. We've wrongly believed we aren't qualified enough to do the work we want to do. In this episode I talk with "Playing Big" author Tara Mohr about how we can get out of our own way and live our brilliance. BIO: Tara Mohr is an expert on women's leadership and...
2020-06-101h 06
The Sell it, Sister! Podcast11 Podcasts by Black Women You Should Listen ToToday we're doing something different. I want to use my platform to amplify the voices of other podcasters. I'm specifically sharing 11 podcasts that are produced by Black women. Also, the episode begins with where I stand in my business in regard to racial justice. I hope you enjoy these podcasts as much as I do. -Social Savvy Podcast with social media strategist Andrea Jones -The Business, Life, and Joy Podcast with Shunta Grant -How She Did That with Tasha Booth of The Launch Guild -Hello Seven with Rachel Rodgers -Myleik Teele's podcast
2020-06-0327 min
The Sell it, Sister! PodcastUsing Email to Connect & Sell w/ Brenna McGowanEmail isn't dead and Brenna is going to teach you how to make the most of it. Not only can email be more more simple than figuring out social media, but when you nurture your audience with authenticity and simple storytelling you'll have an engaged audience hungry for more. Plus it's so easy to sell via email without being sleazy or pushy, and Brenna's going to explain the ins and outs of how to do it like a pro. BIO: Brenna McGowan is an email copywriter, Instagram expert and co-creator of The Content Bar, a membership...
2020-05-271h 06
The Sell it, Sister! PodcastThe Most Common Marketing MisconceptionWe're all familiar with "Know, Like & Trust" when it comes to marketing and sales funnels, but there seems to be a problem with what happens before the "Know" portion of it. Surprisingly we don't have a lot of great language around the work that's needed for people to know we exist. How can something so simple feel so complex though? How can it be so misunderstood? And what can we do about it so that we can get in front of more potential clients? LINKS & RESOURCES MENTIONED TODAY: Get my free No-Sleaze Sales Method...
2020-05-2022 min
Dancing in the Discomfort Zone with Anne BonneyIGNITING COURAGE Podcast Episode 80: Erika Tebbens, Courageous Builder of BusinessesErika Tebbens has built businesses of her own, and now she helps women small business owners build their businesses. Host of Sell it Sister Podcast, Erika knows a thing or two about the courage it takes to sell, and in Episode 80 of Igniting Courage Podcast she helps us build the courage to put ourselves out there. because if we don't, we can't share our own unique gifts with the world. If you want her FREE No-Sleeze Sales Guide, click here!More about Erika at ErikaTebbens.comIG: instagram.com/erikatebbensconsultingAnd I m...
2020-05-1836 min