Shows
CustomerlandNavigating AI-Driven Loyalty ShiftsErin Raese is CRO at Annex Cloud and Erin "gets" loyalty. In this episode we explore the shifting tides of brand loyalty across generations, we'll see why the loyalty game is not just about keeping customers engaged but also about staying relevant. We uncover why almost half of Gen Z and millennials abandon brands due to boredom and how influencers and gamification might be the keys to keeping them interested. Learn from industry leaders like Footlocker and Duolingo, who are successfully engaging these audiences through creative marketing and gamified experiences, while also understanding the broader loyalty trends from boomers t...
2024-12-1828 min
Get Personal with LoyaltyKey Metrics and KPIs for Successful Gamification (ft. Aaron Lobliner)For our conversations about gamification, we had a meeting with Aaron Lobliner, Chief Client Officer at CataBoom. This conversation revealed the top metrics brands track with gamification, along with tips on aligning games to your brand, crafting games for all ages, and seamlessly integrating them into campaigns. Learn the golden rule of gamification success to win!
2024-04-1134 min
Get Personal with LoyaltyCrafting Experiences Through Gamification (ft. Glenn Gillis)This episode dives deep into the loyalty game with Glenn Gillis, Co-founder and CEO of Sea Monster Entertainment. This episode builds on our gamification discussions, as we discover the methods of creating authentic experiences by gamifying your program. We also speak on the importance of utilizing loyalty data for gamification.
2024-03-2632 min
Get Personal with LoyaltyReset the Way You Approach Gamification (ft. Barry Kirk)This episode dives deep into the loyalty game with Barry Kirk, Principal Consultant/CX Practice Leader at Chapman & Co. Prepare to walk away with a whole new mindset on how to approach gamification, know where to look for inspiration, understand how B2B brands can leverage it, hear where most companies miss the mark and find out some simple ways to get started—the right way.
2024-03-1932 min
Get Personal with LoyaltyOptimizing Loyalty for the Bottom Line (ft. Alex Tavera)In this episode we speak with Alex Tavera, Head of Strategy Marketing at Annex Cloud, who shares insights on designing programs that foster enhanced customer engagement and drive measurable business outcomes. Tune in to learn how loyalty programs can become a cornerstone of your growth strategy.
2024-03-1231 min
Get Personal with LoyaltyFrom Tracking Points to Delivering Value (ft. Phil Shelper)In the premiere of season three, we speak with Phil Shelper, CEO of Loyalty & Reward Co. With over 13 years of industry expertise, Phil sheds light on shifting loyalty programs from marketing tools to business growth engines and the key business outcomes that loyalty can deliver. We explore how to strategically design programs that drive customer retention, increase revenue, and elevate your brand in the competitive landscape.
2024-03-0527 min
Get Personal with LoyaltyCrafting Personalized Omnichannel Engagement (ft. Kelsey Jones)In this episode, we dive into omnichannel customer engagement with Kelsey Jones, Global Head of Product Marketing at Emarsys. Tune in to learn how your brand can connect with your customers on an individual level, creating personalized communications that resonate to inspire action and engagement.
2023-12-0534 min
Get Personal with LoyaltyUsing Loyalty to Strategically Grow Your Business (ft. Amanda Cromhout)In this episode, we are joined by Amanda Cromhout, the CEO of Truth and the author of the acclaimed book 'Blind Loyalty: 101 Loyalty Concepts Radically Simplified'. Together, we delve into the strategic decisions that executives are making today to leverage powerful loyalty programs as catalysts for business growth. Tune in to hear an exclusive interview about the creation of Amanda's book "Blind Loyalty".
2023-11-2832 min
Get Personal with LoyaltyUsing Digital Customer Experiences to Drive Loyalty (ft. Ellen Green)In this episode we meet with Ellen Green, who has 20 years of experience building strong relationships between consumers & brands that generate revenue growth, minimize discounts and drive engagement. Ellen collaborates with brands across the globe to evolve their loyalty strategies and create industry-leading experiences customers love.
2023-11-1437 min
Get Personal with LoyaltyThe Impact of Personalization in the Digital Age (ft. Michael Sitarzewski)In this episode, we meet with Michael Sitarzewski, VP of Innovation & Technology at Tandem Theory, to discuss the ways brands can bring personalized experiences to their consumers. We discover the power of direct mail, and the importance of having loyalty data when advertising to your target audience. Tune in to learn more about personalization and staying ahead in loyalty! Also, visit www.tandemtheory.com for more information about Tandem Theory.
2023-11-0734 min
Get Personal with LoyaltyUsing Data to Identify and Reward Customers (ft. Dave Mansfield)In this episode, we speak with Dave Mansfield, Executive Vice President of Analytics at Tandem Theory. We explore the hidden power of data and how brands can utilize zero and first-party data to identify and reward valuable customers. Tune in to learn more about using data to enhance customer loyalty.
2023-10-3140 min
Get Personal with LoyaltyA Guide to Closing the Customer Experience Gap (feat. Tracy Gattis)In this episode of Get Personal With Loyalty, we speak with Tracy Gattis, Senior Content Marketing Manager at Annex Cloud. We jump into one of her most recent guides: It’s Personal—How Loyalty Helps Close Your Customer Experience Gap, and discuss topics such as experience led growth & customer experience goals. Tune in to learn how Loyalty can change your customers' experience.
2023-10-2432 min
Get Personal with LoyaltyThe Importance of Loyalty in the Automotive Industry (ft. Kristin Cardona & Amy Ochoa)In this episode, we explore the loyalty landscape of the automotive industry with Kristin Cardona and Amy Ochoa from Ansira, a global marketing technology and services firm. We delve into the power of loyalty programs to drive customer retention and increase lifetime value.
2023-10-1724 min
Get Personal with LoyaltyExploring the Future Of Loyalty At Grocery Shop 2023 (ft. Steve Gunnell & Danielle Faricelli)In this episode, we reflect over the Grocery Shop 2023 Event, and explore the future of grocery shopping with Steve Gunnell, Account Executive at Emarsys, an SAP company, and Danielle Faricelli, Sales Executive at Annex Cloud. Tune in to learn how to recognize and incentivize valuable shopper actions, uncover individual and household preferences, and use personalization to create a more engaging and rewarding shopping experience.
2023-10-1026 min
Get Personal with LoyaltyLeveraging the Value of Partnerships to Enhance Customer Loyalty (ft. Chuck Ehredt)In this episode, we speak with Charles (Chuck) Ehredt, is the co-founder and CEO of Currency Alliance, based in Barcelona, Spain. With several hundred clients spread around the world, Currency Alliance operates a pure B2B technology platform that is like a payment network processing loyalty transactions between partners. Tune in to learn some eye-opening insights on how customers can earn, redeem, or exchange points/miles with greater freedom and choice.
2023-10-0342 min
Get Personal with LoyaltyUsing Technology to Improve Customer Touchpoints (ft. Sukumar Muthya)This episode’s guest is Sukumar Muthya, EVP of Loyalty at Ansira. Over the past 9+ years with Ansira, Sukumar has been dedicated to loyalty program design, program management and technology selection. Listen as we take a deep dive into integrated loyalty and how it goes beyond loyalty programs. Gain important insights from Sukumar’s extensive knowledge of customer touchpoints and how they can be improved through technology and building loyalty into a brand's overall stack to provide a holistic view of consumer experiences and demand generation.
2023-09-2640 min
Get Personal with LoyaltyRedefining B2B Profitability with Loyalty (ft. David Slavick)David provides highly precise and accountable loyalty consulting services to customer-centric omnichannel firms. His combination of strategic vision and technology expertise in the B2B space, as well as experience on the client side, give him a unique perspective on how to B2B enterprises in any industry benefit from an effective loyalty program. In this episode we discuss the ways loyalty drives growth across all B2B markets and how to redefine profitability by looking beyond price incentives and diving into the world of B2B loyalty programs.
2023-09-1942 min
Get Personal with LoyaltyJoyalty: The Harmony of Joy and Loyalty with Adam PosnerNever heard of the term ‘joyalty’? Then tune in to our latest podcast episode to hear Adam Posner, CEO of The Point of Loyalty, define it. Don’t miss Adam’s insider tips gained from joining and studying more than 113 loyalty programs and conducting his "For Love or Money" research for over a decade. Learn about the three Bs of loyalty, the six key currencies loyalty members care about, the six questions your brand should be able to answer around customer data and much more. Listen and subscribe today and let's forge a path to success with loyalty!
2023-06-0637 min
Get Personal with LoyaltyMastering Personalized Marketing with Stephen StoneCRM and customer loyalty expert, Stephen Stone, has worked for mega brands—including Bank of America, Toys "R" Us, Bath and Body Works, and Lane Bryant. Join us for this episode to gain his unique insights on how to align personalization efforts with business objectives, why you should always be testing, why a roadmap is essential for growth and improvement, and the importance of company-wide support and collaboration.
2023-05-3042 min
Get Personal with LoyaltyHow Media Companies Can Maximize Growth through LoyaltyAccomplished media expert and Director of Agency Partnerships at Annex Cloud, Ray Chelstowski, shares invaluable strategies for transitioning from ad dependency to powerful membership models, breathing new life into customer connections. Discover how top TV networks captivate audiences through gamification. You’ll also learn why loyalty checks all the boxes when it comes to collecting zero-party data, and how to monetize that data and improve ad performance. Listen now to start creating laser-focused campaigns that build emotional bonds while also boosting acquisition.
2023-05-2341 min
Get Personal with LoyaltyWho Needs AI When You Have SaaS?Join our host Erin Raese and Scott Shurson, Product and Solutions Director at Annex Cloud, as they delve into the evolution of customer loyalty from the early days of paper-based systems to the cutting-edge solutions at Annex Cloud. Learn how SaaS platforms enable marketers to more easily engage with their audience, the value and limitations of AI, why a custom loyalty solution may not be necessary, how to approach the build versus buy decision and how service organizations can add value and reward customers. Tune in now for an eye-opening discussion on loyalty innovation and technology.
2023-05-1639 min
Get Personal with LoyaltyTaking Loyalty Global while Remaining LocalIn this podcast episode, Steve Sickel, Managing Partner at The Mallett Group, shares insights on how to manage loyalty programs for multinational companies with both local and international customer bases, and how to balance global benefits with localized extras to meet and exceed your customers’ expectations. We’ll also cover the cost considerations that go into designing a successful program. Get ready to get personal!
2023-05-0943 min
Get Personal with LoyaltyGot Data?Andreanne Rondeau, Founder of stratLX, brings more than 20 years in the loyalty space to this insightful conversation. In this episode, you’ll learn how to more effectively implement personalization, gain practical tips for collecting the right customer data, and get inspired by some real-life examples from brands like Sephora and Neiman Marcus. Andreanne brings more than 20 years of experience in the loyalty space to this discussion. Don't miss out on her insider tips. Get ready to get personal!
2023-05-0235 min
Get Personal with LoyaltyA Seat at the Table: Fostering Customer Loyalty for Your QSROlga Lopategui, the founder of Restaurant Loyalty Specialists, is a true expert in the restaurant industry with more than 15 years of experience. In this episode, Olga shares practical tips and insights on building customer habits and cultivating emotional loyalty. She dives into the nuances of emotional versus transactional loyalty, helping you to understand what truly motivates your customers to keep coming back. Whether you're a restaurateur, a marketer or just someone looking to learn more about the power of loyalty, tune in now to gain expert insights and takeaways you can put into action today.
2023-04-2540 min
Get Personal with LoyaltyGoing Beyond Transactional LoyaltyJoin the Annex Cloud team as we unpack some real-life examples of how brands are leveraging loyalty to stand out and drive growth. In this episode, Annex Cloud’s SVP of Customer Success, Maciek Gorzkowski and SVP of Product Management Matt Reeves delve into how loyalty is an enabler for deepening your customer relationships, how to create urgency and personalization. They also share tips on program design, subscriptions, data collection and incentives, as well as highlight the benefits of a SaaS-based loyalty platform. Don't miss out on these actionable insights to level up your loyalty game!
2023-04-1836 min
Get Personal with LoyaltyHow to Apply Today's Customer Loyalty TrendsJodi is a strategic marketing and loyalty leader with exceptional customer focus. She has deep experience in developing, transforming and managing differentiated loyalty programs, marketing activities and customer experiences driven by data, insights and financial rigor. In this episode, you’ll learn about ways your brand can deliver value without points and discounts and why that’s important, the danger of collecting customer data and not using it, why testing is key and important tips about paid loyalty programs.
2023-04-1136 min
Get Personal with LoyaltyUsing Partnerships for Loyalty GrowthDavid provides highly precise and accountable loyalty consulting services to customer-centric omnichannel firms. His combination of strategic vision and technology expertise on a global scale, as well as experience on the client side, give him a unique perspective on how to build an effective loyalty program. In this episode, you’ll learn why you should be analyzing data and insights daily, how brands can start to connect the dots, what experiential loyalty looks like, key steps to launching a loyalty partnership program and the six key criteria of an effective loyalty program.
2023-04-0450 min
Get Personal with LoyaltyPersonalizing the Retail Loyalty ExperienceSandra helps Fortune 2000 companies leverage data to build loyalty and improve retention. She’s personally designed loyalty programs for nearly 100 retailers—including Petco, Kohls and Ulta Beauty. She brings more than three decades of experience and a unique view on loyalty best practices to this conversation. In this episode, you’ll learn about the opportunities to integrate loyalty across all your customer touchpoints, gain three key loyalty strategies, understand the biggest hurdles to delivering the experiences consumers expect and hear some great examples of brands getting it right.
2023-03-2839 min
Get Personal with LoyaltyHarnessing the Power of Card-linking & GamificationTom has been at the forefront of the loyalty industry for more than 15 years, covering the latest trends—including paid and card-linking programs, real-time data analytics, and experiential and emotional techniques. His expertise spans many industries, including financial services, retail, travel and FMCG. In this episode, you’ll learn about loyalty similarities and differences across countries, the relationship of loyalty to marketing and other core business functions and discover the advantages of card-linking and gamification strategies.
2023-03-2148 min
Get Personal with LoyaltyLeveraging Loyalty for Your Digital Transformation with Philip ShelperPhil has more than 13 years of experience in the loyalty industry, including key roles at Qantas Frequent Flyer and Vodafone. He has consulted with 100s of brands, belongs to 100s on programs and researches loyalty psychology and history to understand the essential dynamics of successful programs. Listen in to learn about 3 key aspects of personalization to consider, key challenges around effectively collecting and leveraging data, where most get stuck and simple steps brands can take to make loyalty more manageable and less scary.
2023-03-1034 min
The Retail Razor ShowS1E11 – The Retail Avengers & The Legions of LoyaltyS1E11 – The Retail Avengers & The Legions of LoyaltyWelcome to Season 1, Episode 11 of The Retail Razor Show!As a retailer transforming your business post-pandemic, where do you stand on customer loyalty and loyalty programs?The Retail Avengers team is back for a topic so big, and so challenging, we brought in TWO special guests to tackle the future of loyalty in retail: Erin Raese, co-founder of Loyalty 360, a cutting-edge association for research, best practices, and networking opportunities for loyalty practitioners, and now the gl...
2022-06-301h 07
Lessons for TomorrowLooking Out for Loyalty TrendsOn this episode of Lessons for Tomorrow, our host Tim Ahlenius, is joined by Erin Raese, Senior Vice President of Revenue at Annex Cloud, to discuss how consumer loyalty has changed due to the pandemic, the impact of CPG loyalty, and the impact that the disappearance of 3rd party data has had on huge brands.This podcast is brought to you by Americaneagle.com Studios.Connect with:
Lessons for Tomorrow: Website
Tim Ahlenius: LinkedIn // Twitter
Erin Raese: LinkedIn
2021-06-2325 min