Shows
FutureCraft MarketingUsing AI to Drive Sales and Marketing Performance: Insights from Matt Heinz“Assume AI does everything..." In this episode of the FutureCraft Marketing podcast, hosts Ken Roden and Erin Mills discuss prompt refinement with ChatGPT and Claude and how AI can be used for personal health goals. Special guest Matt Hines shares his expertise on leveraging AI for personalization, customer journey mapping, and segmentation. The conversation explores strategic planning, innovation, and the future of AI-driven marketing, highlighting practical tips and ethical considerations. The episode wraps up with a review of Chat Hub GG, a tool for comparing different AI models, and concludes with a call to action for listeners to engage wi...2024-08-0943 minFutureCraft MarketingMoving beyond the Gen AI use case frenzy and driving an AI-fueled marketing strategy with Lara ShackelfordEpisode Summary:
In this week’s episode of the Futurecraft Marketing podcast, hosts Ken Roden and Erin Mills interview guest Lara Shackelford, a prominent AI strategist and thought leader, about moving beyond use case frenzy and getting strategic with AI-first and focused strategies. Throughout the discussion, they explore the nuances of implementing AI in marketing beyond basic use cases.
00:00 Introduction and Podcast Disclaimer
00:27 Meet Your Hosts: Ken and Erin
00:52 Exploring AI in Marketing
03:14 Guest Introduction: Lara Shackelford
03:42 Diving into AI Strategies with Lara
07:54 The Future of AI in...2024-07-2549 minFutureCraft MarketingPledge Allegiance to AI?: Content & SEO with Andy CrestodinaEpisode Summary:
Hosts Ken Roden and Erin Mills interview Andy Crestodina, co-founder and CMO of Orbit Media. They discuss the impact of AI on search and SEO, the future of AI in marketing, and how marketers can leverage AI tools to improve their content strategy. Andy shares insights on using AI for on-page optimization, link building, and gaining deeper insights from analytics data. He emphasizes the importance of maintaining a human touch in content creation and offers tips for validating and improving AI-generated content. The conversation also explores the potential of AI in sales enablement and the c...2024-07-0447 minFutureCraft MarketingBrand Survival Guide: Adapting to the AI Era, Tackling Deepfakes, and Upholding Ethics with Karrie SandersonEpisode Summary:
In this episode, hosts Ken Roden and Erin Mills talk AI and brand marketing with guest Karrie Sanderson. They discuss how AI is reshaping marketing and the importance of leveraging AI for customer research and deeper insights. Karrie emphasizes the need for brands to maintain authenticity and build trust with customers in the age of AI. She also shares strategies for safeguarding brand reputation, handling PR and crisis management, and educating customers about AI ethics. The conversation highlights the role of AI in enhancing media outreach, finding the right influencers, and differentiating brands in a crowded market.2024-06-2745 minFutureCraft MarketingMarketing Is in Its AI Era: Strategies, Tools, and Insights with Tahnee PerryEpisode 4: Marketing Is in Its AI Era: Strategies, Tools, and Insights with Tahnee Perry
Interview: Tahnee Perry
Episode Summary:
In this episode, hosts Ken Roden and Erin Mills explore the ways AI is reshaping marketing strategies with Tahnee Perry, an expert in AI-powered marketing. They discuss the accessibility of AI tools for marketers, the benefits of using AI in content creation and distribution, and the importance of maintaining a human touch in marketing. Tahnee shares practical tips for incorporating AI into marketing workflows and maximizing productivity. She also highlights the impact of AI on personalization and the future of...2024-06-2049 minFutureCraft MarketingBeyond Dashboards: Democratizing Data and Demystifying MOPs with Grant GrigorianEpisode Summary:
In this episode, hosts Ken Roden and Erin Mills dive into marketing operations and analytics and discuss how generative AI is transforming MOPs. They share personal experiences with AI, such as using ChatGPT to solve tech issues and uploading personas for board meetings. Then, Ken and Erin talk to Grant Grigorian, a marketing operations expert and CEO of Mogi Technologies. Grant discusses the current applications of generative AI in marketing operations and the potential for AI to enhance reporting and decision-making. He emphasizes the importance of data literacy and the role of generative AI in d...2024-06-1341 minFutureCraft MarketingThe AI Marketing Masterclass: Transformative Adoption and Inclusive Strategies with Liza AdamsEpisode Summary:
In this episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills explore the future of AI in marketing with guest Liza Adams. Liza shares her insights on how AI can elevate the strategic value of marketing and drive business growth. She introduces her three-step AI adoption accelerator approach, which focuses on inspiring marketers, aligning use cases with strategic initiatives, and implementing responsible AI operations. Liza also discusses the challenges and opportunities of AI adoption in different industries and provides practical advice for bridging the skills gap in organizations. The episode concludes with...2024-06-0645 minFutureCraft MarketingFrom 0 to AI Hero: Cutting-Edge Tactics with guest Nicole LefferIn the debut episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills will kick off the discussion about the intersection of AI and marketing. They discuss their experiences using AI in their everyday lives and how it has transformed their marketing strategies. Ken and Erin talk about practical insights and tips for marketers looking to leverage AI. The episode features a special guest, Nicole Leffer, a pioneer in AI and marketing, who shares her journey into AI and marketing, the future impact of AI on marketing strategies, and advice for marketers hesitant about AI. The hosts...2024-05-3039 minFutureCraft MarketingSeason 1, Episode 0: FutureCraft Marketing TrailerJoin us every Thursday for FutureCraft Marketing, the podcast that explores the cutting-edge intersection of AI and marketing. Hosted by industry veterans Ken Roden and Erin Mills, each episode dives deep into how artificial intelligence (AI) is revolutionizing every aspect of marketing, from branding to demand generation.
Whether you're a CMO looking to stay ahead of the curve, a marketing professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft Marketing has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices...2024-05-1201 min