Shows
Talk Copy to Me | Content + Copywriting Podcast5 Experts on the Website Mistakes Driving Clients AwayAre you struggling to understand why your 🤩 beautiful 🤩 website isn't bringing in clients? In this episode, four guests join me to reveal the common website mistakes that are actively costing you business. From confusing navigation to poor calls-to-action, these seemingly small issues create major barriers between you and potential clients who are ready to work with you. You'll discover practical fixes for navigation nightmares, content confusion, and conversion killers. Whether you're a solopreneur with a DIY site or a growing business ready for a strategic overhaul, you'll walk away with actionable steps to transform your website...2025-03-1825 min
Talk Copy to Me | Content + Copywriting PodcastYour Website Is Working Against You: Here's HowCould your website secretly be sabotaging your business growth? You've got traffic but no conversions. You're attracting the wrong inquiries. And potential clients keep asking for information that's literally right there on your site. These aren't just annoyances—they're warning signs.In this episode of Talk Copy to Me, I'll walk you through the five key areas where your website might be working AGAINST you instead of FOR you. You'll learn how to identify misaligned messaging, interpret user behavior red flags, spot the business impact signals, recognize brand evolution issues, and address strategic disc...2025-03-1329 min
Talk Copy to Me | Content + Copywriting Podcast5 Essential Strategy Questions I Ask of All My ClientsTired of investing in new marketing efforts that were supposed to transform your business, but somehow fell short of delivering real results? In this episode, I reveal the five strategy questions that any good strategist should be asking you—questions that cut through surface-level solutions and get to the heart of what your business actually needs. You'll learn what these essential strategy questions are, why they matter, and how the answers can completely transform your approach to business growth. __________________________________________EPISODE 154.Read the show notes and view the full...2025-03-0625 min
Talk Copy to Me | Content + Copywriting PodcastWhat Happens in a Strategy Session?Ever booked a strategy call and wondered if you just wasted your money? Or hesitated to book one because you weren't sure what would actually happen? In this episode, I'm sharing my exact process for strategy sessions - from the questions I ask to what you should walk away with. No more mystery, just a clear roadmap for getting real value from your strategy time.__________________________________________EPISODE 153.Read the show notes and view the full transcript here: https://erinollila.com/what-happens-in-a-strategy-session/______________________________________________Jo...2025-02-2626 min
Talk Copy to Me | Content + Copywriting PodcastThree Ways to Get Strategic in Your BusinessEver notice how everyone talks about needing a strategy, but nobody explains how to actually get one? Time to change that. In this episode, I'm breaking down three different approaches to building your strategic foundation—because different businesses need different solutions. Find out which approach makes the most sense for where you are right now.__________________________________________EPISODE 152.Read the show notes and view the full transcript here: https://erinollila.com/strategic-marketing-strategy-for-your-business/______________________________________________Join the waitlist for Spring Clean Your Site 2025: https://erinollila.com/op...2025-02-1818 min
Talk Copy to Me | Content + Copywriting PodcastThe Audit Advantage: Why Review Comes Before Marketing StrategyThink you're ready to plan your marketing strategy? Hold up a minute. There's a crucial step you might be missing—one that could save you from wasting time and money on changes you don't actually need. In this episode, I'm revealing why successful businesses always audit before they strategize (and how skipping this step might be costing you clients). It doesn't matter if you invest in a website audit, an email marketing audit, an SEO audit, or just a more general holistic marketing audit. Reviewing your efforts will greatly improve any future strategy you create.__________________________________________2025-02-1122 min
Talk Copy to Me | Content + Copywriting PodcastWhy Strategy Needs to Come Before Copy, Content, SEO, and ConversionsTired of marketing tactics that don't deliver? Here's the truth: updating your website copy, creating more content, or "optimizing" for SEO won't fix anything if you don't have the right strategy behind it. In this episode, I'm breaking down why strategy needs to come first (and what that actually means for your business). Plus, I'm sharing real examples of how small strategic shifts can outperform years of tactical busy work.__________________________________________EPISODE 150.Read the show notes and view the full transcript here:______________________________________________H...2025-02-0423 min
Talk Copy to Me | Content + Copywriting Podcast2025 Business Goals: Systems, Strategy, and Sustainable GrowthFollowing yesterday's honest look at 2024, it's time to talk about intentional growth in 2025. After spending a year adjusting to working traditional hours and learning about my true capacity, I'm ready to build systems that actually support my goals. In this episode, I'm sharing my strategic vision for the year ahead—from restructuring my services to finally completing those half-finished projects.This isn't just about setting ambitious goals for myself and my business. It's about creating sustainable systems that work in real life. Whether you're planning your own content strategy, trying to increase revenue with...2025-01-3125 min
Talk Copy to Me | Content + Copywriting PodcastWhat Actually Happened in My Business in 2024Your social feeds are probably flooded with perfectly curated end-of-year highlight reels right now. But transparency has always been one of my core values, which is why I believe in sharing both the wins and the struggles in business. In this episode, I'm pulling back the curtain on my 2024 - from teaching at Yale to navigating client transitions, from my son heading to college to realizing my systems needed a refresh (and yes, somehow keeping my sourdough starter alive through it all).You'll learn practical lessons about adjusting to major life transitions while running a business, the...2025-01-3035 min
Talk Copy to Me | Content + Copywriting PodcastMarketing Predictions for 2025: 8 Experts Share What's NextPicture this: You're planning your marketing strategy for 2025, staring at your screen, wondering if what worked last year will keep working tomorrow. We've all been there and understand that nagging feeling that everything's shifting—even though we're not exactly sure how. That's why I've brought together eight marketing experts who are seeing these changes firsthand, and their predictions might surprise you.You'll discover why building authentic connections is more crucial than ever, how to adapt your marketing for today's audiences, and practical ways to stand out in an increasingly noisy—and overwhelming—world. Whether you're refinin...2025-01-2924 min
Talk Copy to Me | Content + Copywriting PodcastBreaking Up with Bad Marketing: 7 Tactics to Leave in 2024Are your marketing strategies stuck in 2024? As we enter 2025, let's talk about the outdated marketing tactics that need to stay in the past. From aspirational marketing that feels tone-deaf during this moment of history to gatekeeping prices on your website, this episode examines why certain approaches aren't serving your business anymore.Join me and my panel of expert guests as we explore what's working (and what's not) in today's marketing landscape. You'll discover how to build authentic connections with your audience, communicate your value clearly, and adapt your marketing strategy for success in 2025.__________________________________________2025-01-2827 min
Talk Copy to Me | Content + Copywriting PodcastDefy Popular Marketing: Why Authenticity Outperforms Mass Appeal"Popular! You're gonna be popular!" Glinda's iconic song from Wicked is catchy, confident, and completely wrong—at least when it comes to your marketing strategy. Just like that peppy song promises popularity is the answer to everything, we're often told that appealing to everyone is the key to business success. But is that actually true?In this episode, I'm exploring why being specific (and authentic!) beats being popular in business, and how to stop diluting your message trying to please everyone. You'll learn how to identify your unique angle, craft messaging that attracts perfect-fit clients, and...2024-12-1923 min
Talk Copy to Me | Content + Copywriting PodcastIs a Holiday Marketing Campaign Right for Your Business?Drowning in holiday marketing emails? Wondering if your small business should join the holiday promotional mayhem? While everyone else is rushing to create Black Friday deals and holiday promotions, you might be questioning if it's really worth the effort (and the cost).This episode breaks down the real pros and cons of holiday marketing (without the sugar coating), plus creative alternatives if you decide to skip the seasonal rush. It's perfect for business owners who want to make smart decisions, not just follow the crowd. You'll learn how to evaluate if holiday marketing makes sense for your...2024-12-1224 min
Talk Copy to Me | Content + Copywriting PodcastHow to Use a Brand Messaging Guide (So It Doesn't Collect Dust)Is your brand messaging guide collecting digital dust somewhere in your Google Drive? You know what I'm talking about, right? That beautiful PDF you hired a copywriter or brand strategist to write, full of amazing insights about your brand voice, that you haven't looked at since you downloaded it. Yeah, and if you remember, this likely wasn't a small investment, either.In this episode, I'm breaking down exactly how to use a brand messaging guide. You'll learn how to transform that fancy PDF into your secret weapon for consistent, compelling content that actually connects. Learn my practical...2024-12-0318 min
Talk Copy to Me | Content + Copywriting PodcastWhat is an Editorial Style Guide? (And Why You Need One)Ever scroll through your own business's content and feel like each piece was written by a different person? Maybe your Monday blog post sounds nothing like your Thursday email newsletter, or your social media content seems like there's a different "you" posting every day.If so, your business needs an editorial style guide. And no, it's not just for big corporations. In this episode, you'll learn how to create editorial guidelines that keep your content consistent without losing your authentic voice.Discover the essential components of an effective style guide, from voice and tone to...2024-11-2722 min
Talk Copy to Me | Content + Copywriting PodcastHow to Elevator Pitch Yourself (and Your Business!) Without Sounding Like a RobotEver freeze up when someone asks "So, what do you do?" Or worse, have you found yourself reciting a robotic elevator pitch that makes you sound like a walking LinkedIn profile? If so, you're not alone. In this episode, I'm breaking down why traditional elevator pitches often fail and how to craft one that actually starts conversations instead of killing them.You'll learn how to build a flexible elevator pitch framework that adapts to different situations and audiences. And, you may also identify practical strategies for explaining what you do in a way that's natural, e...2024-11-1927 min
Talk Copy to Me | Content + Copywriting PodcastWhy Your Business Needs More Than One Ideal Client PersonaHave you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person. Meh, I don't buy it.In this episode, I'm calling out this "one ideal client" rule for what it is—outdated advice that might be holding you back. I'll show you why having multiple ideal client personas isn't just okay—it's actually essential for most businesses. You'll learn how to market effectively to different client types...2024-11-1323 min
Talk Copy to Me | Content + Copywriting PodcastThe Importance of Mission, Vision, and Value Statements with Ashlee SangEver feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and value statements that actually guide your business decisions—not just collect dust on your website's about page.We break down Ashlee's three-phase framework for establishing, defining, and applying your values in ways that resonate with both you and your audience. You'll learn pr...2024-11-0539 min
Talk Copy to Me | Content + Copywriting PodcastA Sneak Peek Into the Brand Messaging Kit I Create for My ClientsA brand messaging kit isn't just another business document that takes up space and collects dust in your office—or at least it shouldn't be. Think of brand messaging as your business's North Star. It ensures consistent, powerful communication across every platform or marketing action you take. Today, I'm pulling back the curtain to show you exactly what goes into the brand messaging guides I create for my clients, and why they're absolute game-changers for businesses of any size.Want to know the difference between a corporate-level brand messaging kit and what works for small bus...2024-10-2920 min
Talk Copy to Me | Content + Copywriting PodcastCrafting Your Brand's Voice: Building Powerful Messaging Pillars with Zoie CallihanEver found yourself tongue-tied when trying to explain what makes your business special? If so, you're not alone. In this episode of Talk Copy to Me, I chat with fellow copywriter and brand messaging strategist Zoie Callihan about brand messaging pillars and guides. We explore how these tools can improve everything in your marketing, help you connect with your audience in a way that feels genuine, and make your brand pop in a sea of — let's face it — sameness.Whether you're flying solo or captaining a growing team, this episode is full of nuggets to impro...2024-10-2244 min
Talk Copy to Me | Content + Copywriting PodcastWhat is Brand Messaging? (AKA How to Make Your Business Impossible to Ignore)Ever found yourself tongue-tied when someone asks, "So, what do you do?" or "What is your business about?" If so, you're not absolutely not alone. In this episode of Talk Copy to Me, I'm tackling the question, "What is brand messaging?" I'll cover why it's important to move from a bland "Ehhhh....We sell stuff?" question-like response to a comfortable, cozy, well-practice narrative. I'll break down common messaging mistakes that might be holding you back and serve up practical tips to craft a brand message that's authentically you. By the end of this episode, I'm h...2024-10-1722 min
Talk Copy to Me | Content + Copywriting PodcastBeing Choosable Without a USP with Belinda WeaverAre you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful connections with your ideal clients.Belinda and I will explore some practical strategies for leveraging your existing qualities to become more appealing to your target audience. We'll discuss the myth of needing a perfect USP, s...2024-10-0141 min
Talk Copy to Me | Content + Copywriting PodcastBuilding Brand Authority With the Content You CreateHow can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation.In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and builds trust with your audience. We'll cover:Identifying your unique area of expertiseCreating content that addresses your audience's pain points and desiresIncorporating data and real-world examples to boost credibilityMaximizing your content's reach through repurposing and collaborationMeasuring the impact of...2024-09-2622 min
Talk Copy to Me | Content + Copywriting PodcastCreating a Content Marketing Hub on Airtable with Colie JamesWhat's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effective content organization isn't just about tidiness – it's the key to strategic marketing, consistent messaging, and maximizing the impact of every piece you create.In this episode of Talk Copy to Me, former guest expert Colie James joins us to...2024-09-1754 min
Talk Copy to Me | Content + Copywriting PodcastCase Study Interviews and Capturing Data with Jocelyn MontemaranoAs a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend....Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories. Â Whether you're a seasoned marketer or just starting out, this episode on case study interviews offers valuable insights on gathering client data, conducting engaging interviews, and leveraging case studies to overcome objections and attract ideal clients. Guest expert Jocelyn Montemarano shares her expertise on integrating case s...2024-09-1051 min
Talk Copy to Me | Content + Copywriting PodcastWhere + How to Use Testimonials You've CollectedAre your testimonials gathering dust?We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it.And now? Now it's time to use those testimonials. In this episode of Talk Copy to Me, I'm going to talk about how to use testimonials to build trust and credibility. You'll learn how to strategically place them on your website, use them o...2024-08-2127 min
Talk Copy to Me | Content + Copywriting PodcastAsking for Testimonials (And How to Edit Them!)Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your advantage — while still being true to your customer's intended thoughts?Social proof is often a deciding factor when it comes to making sales, but there's never really urgency built into asking for testimonials, which means you need to put in the effort yourself to build systems and processes that do this all for you.If you're not sure how to go about asking for testimonials and editing them on...2024-08-1428 min
Talk Copy to Me | Content + Copywriting PodcastThe Four Types of Testimonials (And Why You Need Them All)Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated social proof on your website and sales assets?Well, look no further! This episode of Talk Copy to Me breaks down the 4 types of testimonials and shares examples of how and why you should be using them. You'll also learn the advantages and disadvantages of each testimonial type. It doesn't matter if you're a small business owner, entrepreneur, or creative professional, this episode will equip share strategies to supercharge your social...2024-08-0726 min
Talk Copy to Me | Content + Copywriting PodcastDiscovery Call Questions and Processes for Smooth Conversions with Nikki RauschAre you struggling with closing sales and navigating client interactions? In this episode of the Talk Copy to Me podcast, sales expert Nikki Rausch breaks down the art of preparing for discovery calls, asking permission of your leads to guide the conversation, and most importantly, asking the right discovery call questions to maintain momentum and get the best information you need from your leads to turn them into clients and customers.With valuable advice on the importance of discovery calls and post-click actions, this episode will lead to a more successful sales process. Tune in...2024-07-3044 min
Talk Copy to Me | Content + Copywriting PodcastWebsite Conversion Types and Effective Strategies to Make Them HappenIf you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it.In this episode, I'm going to continue the momentum from last week's conversation about website UX and dive into everything website conversions. You'll learn about the different types of conversions your website can drive, as well as the different strategies for moving viewe...2024-07-2326 min
Talk Copy to Me | Content + Copywriting PodcastHow to Create the Best Website User Experience with Annie MaguireHave you ever visited a website in search of information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be.As a user, you're not alone in your hope for seamless and intuitive interactions online. In fact, they should be common place! However, as a business owner, you do have the responsibility to provide these types of e...2024-07-1646 min
Talk Copy to Me | Content + Copywriting PodcastDeveloping Frameworks for Your Thought LeadershipEver wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks.Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and connect.In this season finale of our thought leadership series, Regina Anaejionu joins me to talk about crafting powerful frameworks. We'll dive into practical tips and real-life examples to make you feel confident in building frameworks that showcase your expertise and leave a lasting impression.2024-06-2646 min
Talk Copy to Me | Content + Copywriting PodcastWriting a Book to Share Thought Leadership with Jodi BrandonBrace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in print.Good thing we have Jodi Brandon, a book coach and editor, on the podcast today. We'll help you navigate the long-term strategy of book publishing, and we'll make sure to explore the art of balancing intellect and creativity in crafting a impactful business book.Buckle up, this is a great episode, friends.___________________________________________EPISODE 124.Read the show notes and view t...2024-06-1348 min
Talk Copy to Me | Content + Copywriting PodcastDeveloping Thought Leadership Using Roundtables and Workshops with Jessica LackeyWe're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought leadership. Thought leadership is actually created, developed, recreated, curated, and built upon over time.And one way to do that: to practice your thought leadership and strengthen it is to offer workshops and roundtables to an interested audience. When you're in front of a live audience, you'll be better able to determine what hits, what falters, and then make changes to adjust and improve your thought leadership in ways you...2024-06-0643 min
Talk Copy to Me | Content + Copywriting PodcastPublic Speaking as a Form of Thought Leadership with Charlotte DaviesYou’ve been searching for public speaking opportunities for quite some time to share your thought leadership. Now, imaging stepping onto the stage. Do you feel all of the audience’s eyes on you? Will the words that you’re about to share with them change their minds, motivate them or inspire them?Even more important: How will those words drive your business forward? How do the public speaking opportunities that you participate in fit in with your overall thought leadership?Today, Charlotte Davies, a friend, award-winning copy and content writer, and a TEDx speaker, joins...2024-05-3039 min
Talk Copy to Me | Content + Copywriting PodcastCourse Creation as a Form of Thought Leadership with Christina RavaHave you ever thought about having a course for your business? Or, maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership. Regardless of how you answered that, I want you to stop and think for a second: What do you want to be known for? And can the courses that you'd hope to create or that you already have fill the role of thought leadership for your business.In today's episode, Christina Rava joins me on Talk Copy to Me to talk all ab...2024-05-2340 min
Talk Copy to Me | Content + Copywriting PodcastWhat Does Thought Leadership Mean?Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and dedicated following who hang on their every word.What sets them apart? It's not luck. It's not just having the right connections. It's simple: These individuals understand the art of thought leadership. They have taken the chance on themselves to develop what could be a body of work, what could be intellectual property, and they're positioning themselves as the go to experts. And what they're doing is they're i...2024-05-2127 min