Shows
The Revenue FormulaHow to build a $5M SaaS with 3 people and no VC funding (With Esben Friis-Jensen)After building a successful VC-backed company, Esben Friis-Jensen took a different path — bootstrapping his next SaaS startup to $5M ARR with just a team of 3.In this episode, he shares why he turned down venture funding, how he built an efficient, product-led growth engine, and lessons on scaling smart without sacrificing ownership or speed. (00:00) - Introduction
(00:32) - Meet Esben Friis-Jensen
(02:30) - The Decision to Bootstrap
(06:27) - Product-Led Growth Strategy
(11:25) - Competing in a Crowded Market
(18:54) - The Role of AI in Business Operations
(22:08) - Efficiency and Execution in Small Teams
(27:48) - Making Tough Decision
(31:17...2025-04-2943 min
ProductLed PodcastHow Userflow Bootstrapped to 7-Figure ARR With 3 People and a Product-Led ApproachEsben Friis-Jensen is the Co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys that allows SaaS businesses to be more product-led. Userflow is 100% bootstrapped, and with just 3 people they have achieved 400+ customers and a 7-figure ARR (annual recurring revenue). Let's learn how they have been able to do this by having a product-led growth approach that focuses on the UI/UX of their product as well as building the strongest product possible.
Show Notes
[2:59] Do they just need a growth person, and how did the whole idea start?
2025-01-071h 02
Off to the ValleySEASON 1 Finale - Off To The Valley Is Off To The Holidays!Welcome to a special year-end episode of Off to the Valley! In 2024, we journeyed across borders, cultures, and industries to uncover the inspiring stories of founders and innovators who left the familiar to create something extraordinary.In this episode, we’re looking back at the most unforgettable moments from our first season. From Melissa Kwan’s bold leap with $600 in NYC to Esben Friis-Jensen’s journey scaling a 3-person startup to $4.5M ARR, and Lloyed Lobo’s game-changing community-led growth strategies—this year has been packed with lessons, resilience, and inspiration.As we welcome the new year 2...2024-12-1611 min
Grow Your B2B SaaSS4E22 - How to grow your B2B SaaS to 10M ARR? Advice from 20 expertsAre you wondering how to grow your B2B SaaS towards 10M ARR?
In Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000,000 in Annual Recurring Revenue (ARR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes.
If you’re looking to grow your SaaS business and need help surpassing the $10,000,000 ARR mark, this episode is a must-listen. It’s packed with practical advice from industry e...2024-09-1928 min
Grow Your B2B SaaSS4E21 - How to grow your B2B SaaS to 10K MRR? Advice from 20 expertsIn Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000 in Monthly Recurring Revenue (MRR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes.
If you’re looking to grow your SaaS business and need help surpassing the $10,000 MRR mark, this episode is a must-listen. It’s packed with practical advice from industry experts who share their strategies and tips for achieving long-term success.
The episode fe...2024-09-1730 min
ProductLed PodcastHow Cobalt Transitioned from Sales-Led to Product-LedEsben Friis-Jensen is the Co-Founder and Chief Growth Officer at Userflow, the fastest way for user onboarding for modern SaaS businesses. He is also the Co-Founder and Adviser at Cobalt, a modern application security platform enabling businesses to run on-demand Penetration Testing and vulnerability assessments - Pentest as a Service. The goal of this episode is to accelerate learning while transitioning from sales-led to product-led. Esben will talk about the whole transition: What other leaders are doing in this transition and what mistakes they make to avoid doing it again.
Show Notes
[01:09] A b...2024-08-1440 min
Grow Your B2B SaaSS4E3 - How Userflow grew to 4.6M ARR with a team of 3 With Esben Friis-JensenHow did Userflow grow to 4.6M ARR with a team of 3?
In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Esben Friis-Jensen, the founder of Userflow, a successful SaaS company that grew to 4.6 million ARR and was later acquired by Beamer.
Esben's entrepreneurial path is a testament to the power of persistence, innovation, and strategic decision-making in the competitive landscape of the tech industry. Esben shares his entrepreneurial journey, starting from his days at Accenture to founding Cobalt and eventually Userflow. He talks about his motivation, personal life as a...2024-05-1437 min
Thrivecast#33 — The awesome tale of Userflow, a PLG enabler - from Zero to Acquisition ft. Esben Friis-JensenEmbark with Esben Friis-Jensen on a journey through innovation and strategic thinking that took Userflow from a nascent idea to a success story worth $4.6M revenue with a 3 member team.In this episode of Thrivecast, Esben shares the milestones and tactics behind their product-led growth, offering insights into the world of SaaS user onboarding. Weekly episodes promise to ignite your entrepreneurial spirit with stories and strategies that shaped their path to acquisition.Listen now on Apple, Spotify, Castbox, Google and YouTube.Key takeaways:Choosing Product-Led GrowthUserflow team made...2024-04-2728 min
Off to the ValleyDanish Startup Mastery: Hitting $4.5 Million ARR with a 3-Person TeamIn this episode, we dive into the remarkable journey of a Danish startup that scaled to $4.5 million ARR with just a three-person team. Esben Friis-Jensen, co-founder and CGO of UserFlow, shares the power of product-led growth and the strategic decisions that led to their lean success. From Silicon Valley insights to the importance of thinking big and charging accordingly, Esben's story is a masterclass in efficient, impactful startup growth. Learn how this trio defied traditional startup norms to build a thriving business on their own terms. A must-listen for anyone looking to scale smartly and sustainably.2024-03-1233 min
saas.unboundEsben Friis-Jensen @Userflow. Selling a company after bootstrapping to $4.6Msaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #48, we are talking with Esben Friis-Jensen, co-founder of Userflow, (https://userflow.com/), a no-code tool for building customized in-app tours, checklists, and surveys that he bootstrapped to $4.6M ARR with just a team of 3 and then sold for what the gossip says is a whopping $60M. We talked about the team's focus on product-led growth and how having this strategy benefited the company during the due diligence and...2024-02-2243 min
Hot SaaS 🌶 🚀25. Bootstrapped & 3 people at 4,5M ARR = 1,5M ARR/FTE💥 - Esben Friis-Jensen (Userflow)Links here! ⤵️ This episode covers:First simple actions to initiate switch to PLGManage cultural change: Sales -> Product led growthEmpty state or lots of data in the trial account?The 2 teams needed to go all in on PLGWhat your CS Team shouldn't be doingWelcome to Hot SaaS - the interactive podcast covering the hottest within SaaS🌶🚀 Do you have ideas on who I should bring on the podcast? Or maybe what to talk about? Submit your vote or upvote suggestions here. I want your input! 💌Guest 🎙Curious about Userflow...2024-02-1444 min
Practical Founders Podcast#81: Bootstrapped Founder Sells His Profitable SaaS Company with $4 Million ARR – Esben Friis-JensenEsben Friis-Jensen and his cofounder, Sebastian Seilund, teamed up in 2021 to create Userflow, a no-code user onboarding product for SaaS companies. This week, it was announced that Userflow has been acquired by Beamer, a maker of product user engagement software that also used product-led growth strategies just like Userflow. Userflow is profitable and growing, with over $4 million in ARR, 750 customers, and just three employees with no outside funding. Techcrunch reported that Userflow was acquired in a $60 million deal, supported by Beamer investors Camber Partners and other investors. Esben told the Userflow story on the Practical Foun...2024-02-0924 min
Revenue Aligned#11 - Product-Led vs Sales-Led GTM Motion | Med Esben Friis-Jensen @ UserFlowBrug 50 minutter sammen med Casper og Esben Friis-Jensen, medstifter af Userflow, og lær, hvorfor moderne SaaS-virksomheder bør nedbryde organisatoriske siloer og i stedet overveje en product-led vækstmodel.
Userflow hjælper virksomheder med no-code onboarding og omsætter med 3 medarbejdere årligt for 30 millioner kroner og oplever en fortsat vækst på 5 % month over month.
En stor del af forklaringen findes i:
Hvordan man laver en effektiv virksomhedsmodel med produktet og usage-based pricing i centrum
Prioriteringen af self-service over flere medarbejdere
Hvorfor cold outbound decline
SEO og SEM baseret på kundeindsigt frem for ineffektiv...2024-01-0948 min
Ugen der gikUgens Kraniebrud – Der er brug for bedre klimaord, og når fan fiction udvider fiktionenKlimatosser eller klimarealister? Vores sprogbrug afslører meget om, hvordan vi ser på bestemte emner, og det kommer især til udtryk i polariserede diskussioner som for eksempel debatten om vores klima og fremtid. Vi ser nærmere på, hvordan ordvalgene spalter danskerne, når der snakkes miljø, og det gør vi sammen med en klimaretoriker. Populære bogserier som Harry Potter og Sherlock Holmes udspringer af en forfatters hoved, men især internettet har fået de fiktive universer til at blive endnu større med andre forfatteres hjælp. Mange fans får nemlig på nettet afløb for deres glæd...2024-01-0754 min
TractionHow a Team of 3 Bootstrapped to $5M ARR - Esben Friis-Jensen, UserflowOn this episode, Esben Friis-Jensen, Co-Founder and Chief Growth Officer of Userflow, shares lessons from bootstrapping to $5M ARR with a team of 3.Esben discusses several key points:- Product growth is a crucial model for business expansion and has been successful at Userflow.- The effectiveness of search engine marketing in competitive markets and its role in acquiring initial customers.- The CEO's responsibility to stabilize a company whilst encouraging founders to inject new risks for growth.- Esben reflects on his...2024-01-0447 min
Disruption / InterruptionDisruptive Gems: Disruptors of the $123 billion SaaS IndustryKarla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™. Her agency is focused on helping corporations create the perfect balance of crisis management, entrepreneurial insight and proven public relations strategy. In this episode Karla takes a discriminating look at the ever-evolving world of Software as a Service technology providing insights into the disruptive minds of some of the keenest SaaS industry innovators. Key Takeaways: The problem of fake fast growth in SaaS models and the need for self-reflection by leadership Why tech industry layoffs are the result of short-sighted decision-making How SaaS...2023-08-0340 min
GTM Disrupted with Mike SmartDisrupting Go-to-Market with PLGMike Smart of Egress Solutions has an exhilarating discussion with successful entrepreneur Esben Friis-Jensen. He is working on his second start-up in less than 10 years. Esben adds a unique perspective on the product-led growth (PLG) initiative with offers his thoughts on how the enterprise software business will shift and change in the future. We discuss the progression of PLG and how it will change how software companies organize teams to improve their effectiveness. Esben is Co-founder and Chief Growth Officer at Userflow, a no-code onboarding flow builder that enables customized in-app tours and checklists. Previously he was Co-founder and...2023-06-1431 min
saas.unboundEsben Friis-Jensen @Userflow. Bootstrapping to 7 figures with a team of 3saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #35, we are talking with Esben Friis-Jensen, co-founder of Userflow, (https://userflow.com/), a no-code tool for building customized in-app tours, checklists, and surveys. Userflow was able to bootstrap to over 500 customers and millions in ARR with a team of just three people. Esben shares some hacks they use at Userflow for customer retention. Subscribe to our channel to be the first to see the interviews that we publish twice a week...2023-06-0555 min
Attributed - A podcast by DreamdataHow to do product-led sales as a B2B company - by UserflowWhy flipping from Sales-Led to Product-Led can give customers greater value and increase revenue?Join Esben Friis-Jensen Co-Founder and Chief of Growth at Userflow and Steffen Hededebrand Co-founder and CMO at Dreamdata talking about successful product-led growth strategies for B2Bs.Some insights:- Why is product-led growth important- How do you build a successful product-led B2B business?- How to still stay customer-focused?- Turning your product into a growth engine2023-05-1132 min
The SaaS Revolution ShowHow the SaaS Org Needs to Change to Support PLGIn this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow and SaaStockUSA speaker, who shares how SaaS orgs need to change to support PLG.
In this episode you'll hear:
⚡️ What shapes Esben as a person & entrepreneur
⚡️ Why he's bootstrapping Userflow
⚡️ How the current market is impacting him and his clients, and what he's doing to navigate through it
⚡️ Why Userflow takes a PLG approach to building the business
⚡️ The hardest thing about product-led growth
⚡️ PLUS what Esben's most looking forward to at #SaaStockUSA
& more!Check out the other ways SaaStock...2023-05-1134 minPractical Founders Podcast#42: Second-time founder scaling up with product-led growth and 3 employeesEsben Friis-Jensen was a technology professional in Copenhagen, Denmark before he and three Danish friends moved to San Francisco in 2013 to start a new startup called Cobalt. Cobalt.io grew steadily and raised several rounds of VC funding to become a sizable cybersecurity software company in Silicon Valley. Cobalt serves large businesses with a platform and services for larger companies to efficiently test and find security holes in their websites and web applications. Esben left Cobalt in 2020 to start Userflow to help software companies attract, sell, onboard and support their customers without human touch altogether using a p...2023-04-211h 00
I'm Not Selling You AnythingEsben Friis-Jensen (Co-Founder/CGO, Userflow)Welcome back to Season 5 of INSYA, the only podcast in tech that isn’t boring! This week we kick things off with a superstar in the PLG world. Put if this way: if You think crossing the chasm is tough… Try successfully transitioning your company from Sales-led to Product-led. It can be done but few live to tell the tale. Who am I talking about? Former Co-Founder/CCO of Cobalt now tearing it up at the helm of yet another Product-led monster at Userflow, my favorite Dane in The Bay, Esben Friis-Jensen.
Stick with us and get to k...2023-02-2320 min
Love Selling Hate Sales PodcastSoftware As A Service: Is Product-Led Growth the Key? with Esben Friis-JensenIn this episode of the Love Selling Hate Sales podcast, Joshua is joined by Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow. He shares his insights on product-led growth slowly becoming a staple in the Software as a Service (SaaS) space.While there is still much to improve on in the use of data for sales improvement product-wise, Esben considers product-led growth as a catalyst for B2B SaaS. The thing is, we're already seeing these changes today, but we also need to know where to look. HIGHLIGHTSESBEN: THE C...2023-01-2934 min
SaaS(ramp) Podcast45: Size Doesn't Equal Success in Product-Led Growth with Esben Friis-Jensen of UserflowKey topics in today’s conversation include:Biggest challenge over the last six months (0:46)What is the one thing you have to get right for success? (2:38)Mediums and channels needed to attract customers in product-led growth (5:14)Filtering channels to attract the right customers and not just any customer (8:15)Esben’s journey to Co-founding Userflow (10:17)Bringing customers through a product-led approach vs traditional sales methods (16:57)How technology can enhance customer onboarding (20:02)Where Userflow is headed in the future (23:00)What SaaS(ramp) means to Esben (36:39)The SaaS(ramp) Podcast explores how tech leaders scale from product adoption to enterprise succ...2022-12-2939 min
Scaleup Valley Podcast262-Bootstrapping a 2 employee PLG business to 1M+ ARR w/ Esben Friis-Jensen, Co-Founder of UserflowOn this episode of the Scale Up Valley Podcast, Mike Dias speaks with Esben Friis-Jensen, Co-Founder of Userflow
Key Takeaways
How to bootstrap your business to 1M+ ARR with just two employees.
Product Led Growth (PLG) vs Sales Led Growth: Cobalt vs Userflow
Challenges of transition from Sales Led Growth to Product Led Growth
Two different ways to build a successful company: VC backed and bootstrapped2022-12-2243 min
At Turde FMEr product led growth fremtiden? Med Esben Friis-JensenEsben Friis-Jensen, founder af Userflow, har bygget deres salg og marketing op omkring product-led growth og så hjælper han deres kunder med at gøre pæcis det samme gennem deres SAAS-løsning. Inspiration til at forstå din virksomhed bedre: https://atturde.dk/bullets Kontakt, feedback og spørgmål: brian@atturde.dk2022-11-021h 18
Fuel GrowthFinding the Winning Self-Service Secret with Esben Friis-Jensen, UserflowEsben Friis-Jensen is the co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys, allowing SaaS businesses to drive more product-led growth. Since its creation, Userflow has raised millions of USD in ARR with its 3-person team.
On this episode of Fuel Growth, learn how Esben and his team successfully applied a product-led growth strategy to Userflow by focusing on improving user experience (UX) and self-service without growing the team.
Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth...2022-10-3127 min
The Revenue EngineProduct Led Growth as a Mindset with Esben Friis-Jensen, Co-Founder and Chief Growth Officer at UserflowThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Product-led growth (PLG) is such a hot topic right now. But how do you know if this product-led motion is right for your business? In this episode of The Revenue Engine Podcast, Esben Friis-Jensen, the Co-Founder and Chief Growth Officer at Userflow, shares his perspective on how to set up a PLG motion for success.Esben is a huge champion of the power of product-led and shares best practices around a PLG motion...2022-10-2228 min
Bootstrapped StoriesHow to design a user onboarding | with Esben Friis-Jensen from UserflowIs a good user onboarding really that important for your SaaS product? What are the most common mistakes to avoid in creating one?
In this episode, we speak with Esben Friis-Jensen from Userflow, a no-code user onboarding builder for product-led tools. We learn about the importance of onboardings, the mistakes most SaaS tools make when designing one, and what goes into creating a good onboarding.
We also get what it means to find your “Aha!” moment, and how that can greatly help with designing your onboarding for success.
⏱ What you’ll find and when:...2022-08-1141 min
The Life-Long CustomerThe Product-led Model and Why it’s Dominating the Market with Esben Friis-Jensen, Co-founder and Chief Growth Officer, UserflowBasically started thinking how can we allow customers to self-serve? How can we think product first in everything we do, which is really the mindset of product-led. And that was a super exciting journey.Because basically, onboarding is really essential piece. Onboarding is typically where- as when a free trial, for instance, the onboarding can really be your salesperson, right?It's where it shows the value to the customer as fast as possible, or past purchase. It's the onboarding that makes sure that that you're retaining that customer. Onboarding is...2022-07-2819 min
ProductLed PodcastHow Userflow Bootstrapped to 7-Figure ARR With 3 People and a Product-Led ApproachEsben Friis-Jensen is the Co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys that allows SaaS businesses to be more product-led. Userflow is 100% bootstrapped, and with just 3 people they have achieved 400+ customers and a 7-figure ARR (annual recurring revenue). Let's learn how they have been able to do this by having a product-led growth approach that focuses on the UI/UX of their product as well as building the strongest product possible.
Show Notes
[2:59] Do they just need a growth person, and how did the whole idea...2022-07-121h 02
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship319: Userflow: Bootstrapping a SaaS to 7-Figures in a Crowded Market - with Esben Friis-JensenEsben Friis-Jensen is the co-founder of Userflow, a no-code platform for building onboarding guides and product tours. Show Notes: • https://saasclub.io/319 Join Our Email List • Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/ Join Our Community for Free • SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join2022-06-0347 min
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship319: Userflow: Bootstrapping a SaaS to 7-Figures in a Crowded Market - with Esben Friis-JensenEsben Friis-Jensen is the co-founder of Userflow, a no-code platform for building onboarding guides and product tours.Show Notes:• https://saasclub.io/319Join Our Email List• Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/Join Our Community for Free• SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join2022-06-0351 minLove Selling Hate Sales PodcastProduct-Led Growth As The Future Of B2B SaaS with Esben Friis-JensenIn this episode of the Love Selling Hate Sales podcast, Joshua talks to Userflow Co-Founder and Chief Growth Officer Esben Friis-Jensen. Esben talks about product-led growth and how the shift from traditional sales-led operations is changing the game for B2B Software as a service (SaaS) companies. Through strategies such as freemium models or limited free trials, SaaS companies are redefining the roles of sales and customer success departments and may even indicate the need for a new type of CRM better suited to subscription-type revenue models. If Esben and other product-led growth evangelists are right, we m...2022-05-0835 min
The Product-Led Marketing ShowProduct-Led Growth Framework and Growth Roles at PLG Companies | Episode 3 | Esben Friis-Jensen, Co-founder and Chief Growth Officer at UserflowProduct-Led Growth Framework of Userflow and Growth Roles at PLG Companies | The Product-Led Marketing Show | Episode 3 | Esben Friis-Jensen, Co-founder and Chief Growth Officer at Userflow
The Product-Led Marketing Show is a product-led growth podcast series presented by ProductLed.Marketing community. In this podcast series, Akhil G from Inflection.io hosts the top marketers from product-led companies from all around the world. #TheProductLedMarketingShow #PLG #ProductLedMarketing #Marketing #B2BMarketing
About this episode
Welcome to the 3rd episode of The Product-Led Marketing Show hosted by Akhil G from Inflection.io. In this episode, we host Esben...2022-04-1417 min
B2B Power Hour69. Transitioning to Product-Led Growth w/ Esben Friis-JensenEsben Friis-Jensen, Chief Growth Officer at UserFlow, sits down with Morgan to discuss what makes product-led growth unique and how companies can make that transition. Esben lays out the fundamental building blocks of a product-led company, how it informs decisions for marketing & sales, and where companies often go wrong in the transition. Based on his experience transitioning his previous firm to product-led, this discussion goes deep on the many mistakes companies make when considering a PLG go-to-market strategy.2022-04-1343 min
SaaS DistrictBootstrapping A 7-Figure ARR SaaS With Only 2 People Using PLG with Esben Friis-Jensen # 171Esben is the Co-founder and CGO at Userflow, which offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market.Prior to Userflow, Esben co-founded Cobalt.io, a 200+ employee company which he stepped down at the beginning of 2021.He has a background as an Accenture consultant with more than 3 years of experience in test and deployment management of global IT implementations.In this episode we cover:00:00 - ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger00:50 - Intro02:17 - The PLG Strategy Definition05:20...2022-03-1832 min
The Corporate Escapee140. How to Bootstrap Your Business to 7-Figures With Only 2 Employees Featuring Esben Friis Jensen
There is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make. Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling. Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from. Hit the play button now if you want to scale you...2022-02-0127 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthUsing Product-Led Growth to Scale Your Startup with Esben Friis-Jensen of UserflowEsben Friis-Jensen, Co-Founder and Chief Growth Officer of Userflow, joins Noah on the show to talk about the value of product-led growth to fuel your startup. He also talks about how he was able to improve his startup journey on the next round as a founder.Friis-Jensen shares how essential onboarding is for every SaaS company. It sets the tone and trend for customer retention by promoting use of any SaaS solution. Providing a self-service option reduces cost and is a great fit for B2B, where customers want to learn and customize the...2022-01-2633 min
The SaaS Revolution ShowSecond-time founder's lessons in growing a 7-figure SaaS with 2 peopleThis episode's guest on the SaaS Revolution Show is Esben Friis-Jensen, Co-founder and CGO of Userflow. Esben discusses how he grew his SaaS to a seven-figure business with just 2 people.
Esben shares:
- How to bootstrap the company to a seven-figure mark with a small team
- How to build a strong, user-friendly product to drive growth
and more. Listen to the full episode for Esben's lessons, watch the video below and subscribe to the podcast.
Become a SaaStock Founder Member - join a private community of ambitious SaaS founders scaling to $10M ARR. Apply now: https://cutt.ly/2ECKuDWCheck o...2022-01-0629 min
IværksætterhistorierUserflow - Fra Danmark til Argentina og Silicon ValleyUserflow gør det nemt for software as a service virksomheder at bygge guides og onboarding inde i deres produkter uden at bruge dyr udviklertid.Og kære lytter, i denne episode har vi at gøre med en iværksætter (Esben Friis-Jensen), som har været i gennem lidt af hvert. Du bliver taget med hele vejen fra Danmark til Buenos Aires , hvor han 2013 stiftede virksomheden Cobalt, som kom ind i acceleratorprogrammet Boost.vc med base i Silicon Valley, som bliver drevet af Adam Draper, der er 3. generation af meget anerkendt investorfamilie. Draper-familien var nemlig blandt de førs...2021-12-3054 min
IværksætterhistorierUserflow - Fra Danmark til Argentina og Silicon ValleyUserflow gør det nemt for software as a service virksomheder at bygge guides og onboarding inde i deres produkter uden at bruge dyr udviklertid.Og kære lytter, i denne episode har vi at gøre med en iværksætter (Esben Friis-Jensen), som har været i gennem lidt af hvert. Du bliver taget med hele vejen fra Danmark til Buenos Aires , hvor han 2013 stiftede virksomheden Cobalt, som kom ind i acceleratorprogrammet Boost.vc med base i Silicon Valley, som bliver drevet af Adam Draper, der er 3. generation af meget anerkendt investorfamilie. Draper-familien var nemlig blandt...2021-12-3054 min
The Data-led PodcastOnboarding In-App Guides: Best Practices | With Ramli John, Esben Friis-Jensen, Pulkit Agrawal In this first episode of series 2 of the Data-led podcast, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Astorik and Data-led Academy, and special guests:Ramli John, Director of Training Managing Director at ProductLed, Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow, Pulkit Agrawal, Co-founder and CEO at Chameleon, as they discuss in-app guides. Successful trends for building in-app guides, how to build an ef...2021-12-1622 min
CSM ToolboxAuthenticity as a core value with Esben Friis-Jensen at UserFlow | Ep. 31Esben Friis-Jensen is the co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys, allowing SaaS businesses to be more product-led. Prior to Userflow, Esben co-founded Cobalt, which today is a 200+ employee company.How to contact Esbenhttps://www.linkedin.com/in/esbenfriisjensen/--------If you enjoy this micro podcast, please subscribe and leave a review.You can find me on Twitter @CSMToolboxDon’t forget to use the hashtag #CSMToolbox if you find an upcoming mobile or web app...2021-12-1415 min
Paris Talks MarketingEp.48 - Running a Truly Product-Led Organization and the Increasing Need for a New CRM for SaaS with Esben Friis-Jensen Co-founder and Chief Growth Officer at Userflow
It's time to face the harsh reality: the future of a successful go-to-market strategy is product-led. The most successful and fastest-growing SaaS companies all orient themselves around a cost-efficient product-led go-to-market approach. This helps SaaS companies accelerate customer acquisition and transform their sales motion, but only if they commit to building a truly product-first organization. In this episode, I interviewed Esben Friis-Jensen, Co-founder and Chief Growth Officer at Userflow. Esben argues that current CRM platforms are not addressing the needs of PLG companies. He shares why we need a new CRM for PLG companies and how it might look...2021-11-2649 min
SaaS Open Mic by ChartMogulReplace Your Sales-Led Motions with Product-Led Growth with Userflow's Esben Friis-JensenUserflow lets your team build customized in-app tours, checklists and surveys, without code. It’s a tool to help drive onboarding and trial conversions. It was a conscious choice of the Userflow team to focus on product-led growth from day one. They try to avoid hiring people to solve problems and look into improving the product instead. “The essence of product-led growth - it’s an approach where you think product first instead of people first.”Topics covered in this episodeWhat is product-led growth and what is the difference between product-led and sales-led growthThe...2021-09-0227 min
Business podcastFOUNDERS | Esben Friis-JensenEsben Friis-Jensen is the Co-Founder of Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys, allowing SaaS businesses to be more product-led. Prior to Userflow, Esben Co-Founded Cobalt, which today is a 200+ employee company. At Cobalt, Esben was a part of a product-led growth initiative and the piqued his interest to go all in and join a company in the space.2021-07-2822 min
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship291: Userflow: Bootstrapping a No Code SaaS to 7 Figures with Esben Friis-JensenEsben Friis-Jensen is the co-founder of Userflow, a no-code platform for building onboarding guides and product tours. Show Notes: https://saasclub.io/291 Join My Free Email List Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/2021-06-3050 min
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship291: Userflow: Bootstrapping a No Code SaaS to 7 Figures with Esben Friis-JensenEsben Friis-Jensen is the co-founder of Userflow, a no-code platform for building onboarding guides and product tours.Show Notes:https://saasclub.io/291Join My Free Email ListGet weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox:https://saasclub.io/email/2021-06-3054 min
Product StoriesHow product-led growth enables you to build a better product and onboard people faster with less support overheadVideo Summary How can your product drive growth, adoption, and market itself? That’s the idea behind product-led growth. Esben Friis-Jensen from San Francisco-based Userflow explains what it means, how it works, and how user onboarding plays a large part in it. Ready to grow your SaaS? Episode Victor [00:12] Welcome to Product Stories. We explore […]2021-06-2925 minProduct StoriesHow product-led growth enables you to build a better product and onboard people faster with less support overheadVideo Summary How can your product drive growth, adoption, and market itself? That’s the idea behind product-led growth. Esben Friis-Jensen from San Francisco-based Userflow explains what it means, how it works, and how user onboarding plays a large part in it. Ready to grow your SaaS? Episode Victor [00:12] Welcome to Product Stories. We explore […]2021-06-2925 minProduct StoriesHow product-led growth enables you to build a better product and onboard people faster with less support overheadSummary How can your product drive growth, adoption, and market itself? That’s the idea behind product-led growth. Esben Friis-Jensen from San Francisco-based Userflow explains what it means, how it works, and how user onboarding plays a large part in it. Ready to grow your SaaS? Episode Victor [00:12] Welcome to Product Stories. We explore how […]2021-06-2925 min
CHURN FMEP 117 | Esben Friis-Jensen (Userflow) - How sale incentives drive net retention in customer success.Today on the show we have Esben Friis-Jensen, co-founder and Chief Growth Officer at Userflow. In this episode, we talked about Esben’s experience building out the sales team at Cobalt and how they kicked their sales motion off the ground, what triggered the need for customer success 3 years in, and what the benefits are of having sales incentives as a customer success manager.We also discussed how customer video interviews keep the Cobalt team on the same page when it comes to their ideal customer profile, why product led growth led Esben to join Use...2021-06-0939 min
ProductLed PodcastHow Cobalt Transitioned from Sales-Led to Product-LedEsben Friis-Jensen is the Co-Founder and Chief Growth Officer at Userflow, the fastest way for user onboarding for modern SaaS businesses. He is also the Co-Founder and Adviser at Cobalt, a modern application security platform enabling businesses to run on-demand Penetration Testing and vulnerability assessments - Pentest as a Service. The goal of this episode is to accelerate learning while transitioning from sales-led to product-led. Esben will talk about the whole transition: What other leaders are doing in this transition and what mistakes they make to avoid doing it again.
Show Notes
[01:09] A b...2021-05-2540 min
Founders with PurposeEpisode 11: Esben Friis-Jensen Co-Founder of UserflowUserflow lets your whole team build customized in-app tours, checklists and surveys, without code.
Website - https://userflow.com
Twitter - https://twitter.com/getuserflow2021-05-0118 min
The Jasons take on...Guest: Esben Friis-Jensen - Maximizing Product-Led GrowthIn this episode, we sit down with Esben Friis-Jenson, Cofounder and CRO at User Flow to discuss product-led growth. Esben shares his insights and experiences helping organizations move from sales-led to product-led growth models. He discusses some of the benefits, challenges, and action steps you can take to become a product-led growth organization.
About Esben Riis-Jensen
Esben Friis-Jensen is the co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys, allowing SaaS businesses to be more product-led. Prior to Userflow, Esben co-founded Cobalt, which today is a...2021-04-2723 min