Shows
Born To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Divya Parekh - The five tenets of successfully achieving your goalsDivya Parekh is a four-time #1 International best-selling author, international speaker, business leadership advisor and book writing muse who has had great success with leaders, entrepreneurs, and aspiring authors. Divya’s books and strategies have been endorsed by the likes of Brian Tracy, Marshall Goldsmith, Kevin Harrington (Shark Tank), James Malinchak (ABC’s Secret Millionaire), Sherry Winn (Two-time Olympian) and many more. Whether Divya is speaking, advising corporate clients, coaching business owners or helping authors to write their books and get published, she has a message that is essential to bringing success to anyone. That m...2018-08-0828 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Danny Iny on How to Build and Monetize Your Audience from Scratch.mp3Welcome to our interview with Audience engagement expert Danny Iny of Firepole Marketing.
Danny specializes in teaching small business owners and entrepreneurs simple and powerful tools so they can thrive in today's hyper-competitive marketplace.
He teaches his students to tap into the power of engagement to create audience-driven businesses.
Danny is the author of Engagement from Scratch! and creator of the Write Like Freddy training program.
In today’s interivew, you’ll get to hear about:
- How to build an audience from scratch
- How to get...2015-02-1057 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Madelleine Avon _ Mette Muller Says Goodbye to Born To InfluenceMadellaine Avond shares her insights around the ultimate re-branding experience: legally changing your name (not due to marriage).
In this interview, we talk about:
- How to clean up your list when rebranding
- How to attract the right kind of clients
- Hhow to get back to the creative flow in your business
- How to get past the feeling of burnout in your work
- The science of genius creativity and how to access it
- How to find and access your genius wi...2015-02-1055 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 181: Dino Dogan on Growing Your Tribe and Connecting with Influencers Online (Part 2)Dino Dogan, CEO and founder of Triberr, shares his strategies on how to grow your tribe: how to find the right people to connect with online, how to find content to curate on your social platforms and how the trust factor differs across social networks.
Also, he reveals why encouraging comments on your blog posts is not always the best course of action and what you should do instead, how to connect with influential people and how...2014-07-0131 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 180: Dino Dogan on Growing Your Tribe and Connecting with Influencers Online (Part 1)Dino Dogan, CEO and founder of Triberr, shares his strategies on how to grow your tribe: how to find the right people to connect with online, how to find content to curate on your social platforms and how the trust factor differs across social networks.
Also, he reveals why encouraging comments on your blog posts is not always the best course of action and what you should do instead, how to connect with influential people and how...2014-07-0128 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 179: Ben Simkin Shares His Lead Generation Secrets for Successful Online Marketing and Business Growth (Part 2)Ben Simkin, Managing Director of BusinessNET shares how to maximize your profits from each client, how to choose the right joint venture partners, how to create recurring income and how to profit from your unconverted leads.
Also, he reveals how to make FaceBook ads work for you, how to do targeting correctly for your FaceBook ads and the number one thing you must avoid in your advertising.
For pictures and more, go...2014-06-2831 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 178: Ben Simkin Shares His Lead Generation Secrets for Successful Online Marketing and Business Growth (Part 1)Ben Simkin, Managing Director of BusinessNET shares how to maximize your profits from each client, how to choose the right joint venture partners, how to create recurring income and how to profit from your unconverted leads.
Also, he reveals how to make FaceBook ads work for you, how to do targeting correctly for your FaceBook ads and the number one thing you must avoid in your advertising.
For pictures and more, go...2014-06-2730 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 177: Andrew Lermsider on How To Increase Your Website Conversions for Higher Profits (Part 2)Andrew Lermsider, CMO at Q Link Wireless shares how he built a highly profitable business in a market that is literally on food stamps, how to create a landing page that converts, the best tools for split testing and the number one thing you must test in your email marketing.
Also, he reveals the truth about Google quality scores, how to lower your ad spend by 30% while improving your results and the number one thing you need for better conversions & sales.
2014-06-2631 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 176: Andrew Lermsider on How To Increase Your Website Conversions for Higher Profits (Part 1)Andrew Lermsider, CMO at Q Link Wireless shares how he built a highly profitable business in a market that is literally on food stamps, how to create a landing page that converts, the best tools for split testing and the number one thing you must test in your email marketing.
Also, he reveals the truth about Google quality scores, how to lower your ad spend by 30% while improving your results and the number one thing you need for better conversions & sales.
2014-06-2532 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 175: Tyler Collins Shares his SEO Strategies (Part 2)Tyler Collins, founder of Orange County SEO shares how to differentiate your content in an over-saturated niche, the pros and cons of buying pre-owned web sites and domain names from an SEO stand point and the truth about backlinking strategies and their value for your site's rankings.
Also, he reveals how to choose a great SEO consultant or provider, how to use Google news for newsjacking to get better rankings for your site and how to use Google authorship when building your expert...2014-06-2432 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 174: Tyler Collins Shares his SEO Strategies (Part 1)Tyler Collins, founder of Orange County SEO shares how to differentiate your content in an over-saturated niche, the pros and cons of buying pre-owned web sites and domain names from an SEO stand point and the truth about backlinking strategies and their value for your site's rankings.
Also, he reveals how to choose a great SEO consultant or provider, how to use Google news for newsjacking to get better rankings for your site and how to use Google authorship when building your expert...2014-06-2332 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 173: Geoff Ronning on Webinars that Convert (Part 2)Geoff Ronning, co-founder of Stealth Seminar reveals how to create profitable webinars, the four biggest mistakes webinar presenters make and how to keep your webinar quality and results consistent.
Also, he reveals how to create a hook that draws people in at the top of your webinar, how to segment your list in your follow up for massive conversions and why you must avoid offering replays for your webinars.
"Think of...2014-06-2134 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 172: Geoff Ronning on Webinars that Convert (Part 1)Geoff Ronning, co-founder of Stealth Seminar reveals how to create profitable webinars, the four biggest mistakes webinar presenters make and how to keep your webinar quality and results consistent.
Also, he reveals how to create a hook that draws people in at the top of your webinar, how to segment your list in your follow up for massive conversions and why you must avoid offering replays for your webinars.
"Think of...2014-06-2131 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 171: Los Silva on Marketing StartUps and Creating Rapport with Your Community, Jungle Style (Part 2)Los Silva, co-founder of StartUp Jungle, shares how to find out who your buyers are, how to price your initial offer and how to nurture the relationship with people on your list.
Also, he reveals what corporate sponsors and advertisers are looking for, how to do market research the right way and how to diversify your marketing channels.
For pictures and more, go to: http://borntoinfluence.com/LosSilva2014-06-1929 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 170: Los Silva on Marketing StartUps and Creating Rapport with Your Community, Jungle Style (Part 1)Los Silva, co-founder of StartUp Jungle, shares how to find out who your buyers are, how to price your initial offer and how to nurture the relationship with people on your list.
Also, he reveals what corporate sponsors and advertisers are looking for, how to do market research the right way and how to diversify your marketing channels.
For pictures and more, go to: http://borntoinfluence.com/LosSilva
2014-06-1927 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 169: Brett Campbell Shares The FaceBook Marketing Strategies That Allowed Fiit Chicks To Become the Market Leader in Australia (Part 2)Brett Campbell, Director at Fiit Chicks shares how he built his fan base to over 185,000 people on FaceBook, how to manage a FaceBook group that leads to sales day after day and the thank you page strategy that makes your advertising pay for itself immediately.
Also, he reveals what to avoid when running FaceBook ads, how to create viral FaceBook contests and the non-negotiables of FaceBook marketing.
For pictures and more, go to: http://borntoinfluence...2014-06-1732 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 168: Brett Campbell Shares The FaceBook Marketing Strategies That Allowed Fiit Chicks To Become the Market Leader in Australia (Part 1)Brett Campbell, Director at Fiit Chicks shares how he built his fan base to over 185,000 people on FaceBook, how to manage a FaceBook group that leads to sales day after day and the thank you page strategy that makes your advertising pay for itself immediately.
Also, he reveals what to avoid when running FaceBook ads, how to create viral FaceBook contests and the non-negotiables of FaceBook marketing.
For pictures and more, go to: http://borntoinfluence.com/BrettCampbell2014-06-1632 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 167: Gail Woodard on Publishing Your Book to Grow Your Business (Part 2)Gail Woodard, founder of Dudley Court Press, shares what writing a book can do for you and your business, common mistakes when self-publishing a book and the truth about ISBN numbers and why it matters.
Also, she reveals creative marketing strategies for generating buzz for your book, how to create a reader group for feedback during the writing process and how to use your book for prospecting and customer retention.
For pictures and more...2014-06-1529 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 166: Gail Woodard on Publishing Your Book to Grow Your Business (Part 1)Gail Woodard, founder of Dudley Court Press, shares what writing a book can do for you and your business, common mistakes when self-publishing a book and the truth about ISBN numbers and why it matters.
Also, she reveals creative marketing strategies for generating buzz for your book, how to create a reader group for feedback during the writing process and how to use your book for prospecting and customer retention.
For pictures and more...2014-06-1427 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 165: Ian Brodie on Persuasion via Email and the Psychology of Conversion (Part 2)Ian Brodie, author of Email Persuasion shares how to get your value across even if you're introvert or shy, how to offer a "test drive" to demonstrate your skills (without doing free coaching sessions) and how to create a good value proposition.
Also, he reveals what kind of content to put in your email marketing campaigns, how to build a connection with your audience, how to conduct strategy sessions that convert, and how to close the sale without being pushy2014-06-1333 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 164: Ian Brodie on Persuasion via Email and the Psychology of Conversion (Part 1)Ian Brodie, author of Email Persuasion shares how to get your value across even if you're introvert or shy, how to offer a "test drive" to demonstrate your skills (without doing free coaching sessions) and how to create a good value proposition.
Also, he reveals what kind of content to put in your email marketing campaigns, how to build a connection with your audience, how to conduct strategy sessions that convert, and how to close the sale without being pushy2014-06-1233 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 163: Brandee Sweesy on Using Google Hangouts for Business (Part 2)Brandee Sweesy, Google Hangouts expert shares how to increase engagement with your clients & customers, Google Hangouts vs YouTube Live Events and how to title your Google Hangouts correctly for great keyword search results.
Also, she reveals how to promote you Google Hangout events, how to get comfortable on camera and how to use Hangouts for marketing offline businesses.
For pictures and more, go to: http://borntoinfluence.com/BrandeeSweesy2014-06-1133 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 162: Brandee Sweesy on Using Google Hangouts for Business (Part 1)Brandee Sweesy, Google Hangouts expert shares how to increase engagement with your clients & customers, Google Hangouts vs YouTube Live Events and how to title your Google Hangouts correctly for great keyword search results.
Also, she reveals how to promote you Google Hangout events, how to get comfortable on camera and how to use Hangouts for marketing offline businesses.
For pictures and more, go to: http://borntoinfluence.com/BrandeeSweesy2014-06-1133 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 161: Nick Nanton on Branding Yourself Like a True Celebrity Expert (Part 2)Nick Nanton, CEO of the Celebrity Branding Agency shares what you need to have in place to build a true personal brand, the formula for succeeding with using media in your marketing and how to get your first media appearances booked.
Also, he reveals how and when to use press releases, the mindset that creates a roadblock to your growth, how to create a fusion between branding and direct response marketing and much much more...
For...2014-06-0923 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 160: Nick Nanton on Branding Yourself Like a True Celebrity Expert (Part 1)Nick Nanton, CEO of the Celebrity Branding Agency shares what you need to have in place to build a true personal brand, the formula for succeeding with using media in your marketing and how to get your first media appearances booked.
Also, he reveals how and when to use press releases, the mindset that creates a roadblock to your growth, how to create a fusion between branding and direct response marketing and much much more...
For...2014-06-0726 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 159: Aaron Fletcher Shares His Geek-Free Content Marketing Strategies (Part 2)Aaron Fletcher, author of Stand Out! reveals what you must do before building a web site, how small businesses can create an effective marketing and sales funnel, how to engineer referrals and reviews and how to create a content roadmap for your content marketing strategy.
Also, he shares what are the mistakes business owners make when getting started with content marketing, how to maximize the traffic to your site, how to ...2014-06-0632 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 158: Aaron Fletcher Shares His Geek-Free Content Marketing Strategies (Part 1)Aaron Fletcher, author of Stand Out! reveals what you must do before building a web site, how small businesses can create an effective marketing and sales funnel, how to engineer referrals and reviews and how to create a content roadmap for your content marketing strategy.
Also, he shares what are the mistakes business owners make when getting started with content marketing, how to maximize the traffic to your site, how to ...2014-06-0631 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 157: Kim Walsh-Phillips on FaceBook ads, Direct Response and How She Got Dan Kennedy on Board with Social Media (Part 2)Kim Walsh-Phillips, CEO of the IO Creative Group, shares how to test your new ad campaign with just $50, how to generate buyers at the point of opt-in, when to ask for a referral from your customers and how to send business gifts that stand out.
Also, she reveals how to create your content marketing plan ahead of time for the month, what mistakes you must avoid when launching a product and how to do PR where...2014-06-0428 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 156: Kim Walsh-Phillips on FaceBook ads, Direct Response and How She Got Dan Kennedy on Board with Social Media (Part 1)Kim Walsh-Phillips, CEO of the IO Creative Group, shares how to test your new ad campaign with just $50, how to generate buyers at the point of opt-in, when to ask for a referral from your customers and how to send business gifts that stand out.
Also, she reveals how to create your content marketing plan ahead of time for the month, what mistakes you must avoid when launching a product and how to do PR where...2014-06-0329 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 155: Lars Hedenborg on Lead Generation, Productivity and Building a Successful Real Estate Business (Part 2)Lars Hedenborg, real estate expert and the owner of a highly successful ReMax real estate agency reveals how to use Craigslist to generate targeted leads, how often to call your prospects (depending on how long they've been in your funnel) and what to do with your leads if you can't reach them on the phone.
Also, he shares how to streamline your business, how to filter your leads and how to generate good leads even i...2014-06-0229 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 154: Lars Hedenborg on Lead Generation, Productivity and Building a Successful Real Estate Business (Part 1)Lars Hedenborg, real estate expert and the owner of a highly successful ReMax real estate agency reveals how to use Craigslist to generate targeted leads, how often to call your prospects (depending on how long they've been in your funnel) and what to do with your leads if you can't reach them on the phone.
Also, he shares how to streamline your business, how to filter your leads and how to generate good leads even...2014-05-3130 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 153: Nathan Latka on Lead Generation from FaceBook, Heyo Style (Part 2)Nathan Latka, founder of Heyo, shares the issue with subscription businesses and how it can help you, how he increased retention at Heyo and what most small businesses get wrong in lead generation online.
Also, he reveals how to figure out your real metrics if you have a lot of non-enaded fans / likes on FaceBook, how to decide what new social networks to use for your business and how to track your ROI on social media.
...2014-05-2928 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 152: Nathan Latka on Lead Generation from FaceBook, Heyo Style (Part 1)Nathan Latka, founder of Heyo, shares the issue with subscription businesses and how it can help you, how he increased retention at Heyo and what most small businesses get wrong in lead generation online.
Also, he reveals how to figure out your real metrics if you have a lot of non-enaded fans / likes on FaceBook, how to decide what new social networks to use for your business and how to track your ROI on social media.
...2014-05-2830 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 151: Pam Slim on Creating a Body of Work That You Can Be Proud Of (Part 2)Pam Slim, author of Escape From Cubicle Nation and Body of Work, talks about defining your success metrics, the myth of following your passion, the reality around finding your mission and leaving a legacy vs building a lifesyle business.
Also, she shares what she dislikes in other entrepreneurs, talks about setting priorities in your work and career goals, dealing with anxiety around working on new projects and the role of voulnerability in business.
For pictures and more, go...2014-05-2727 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 150: Pam Slim on Creating a Body of Work That You Can Be Proud Of (Part 1)Pam Slim, author of Escape From Cubicle Nation and Body of Work, talks about defining your success metrics, the myth of following your passion, the reality around finding your mission and leaving a legacy vs building a lifesyle business.
Also, she shares what she dislikes in other entrepreneurs, talks about setting priorities in your work and career goals, dealing with anxiety around working on new projects and the role of voulnerability in business.
For pictures and more, go...2014-05-2628 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 149: Adam Spiel Shares his FaceBook Advertising Strategies for Supercharged ROI (Part 2)Adam Spiel, the master of FaceBook advertising, shares the four things you need for a FaceBook ad strategy that works, how to use custom audiences to target hyper active fans and how to keep up with FaceBook's constant changes.
Also, he reveals how to make your FaceBook ads stand out, how to get around the 20% text rule on your FaceBook ads, how to use retargeting correctly and much much more...
For show notes, pictures and...2014-05-2433 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 148: Adam Spiel Shares his FaceBook Advertising Strategies for Supercharged ROI (Part 1)Adam Spiel, the master of FaceBook advertising, shares the four things you need for a FaceBook ad strategy that works, how to use custom audiences to target hyper active fans and how to keep up with FaceBook's constant changes.
Also, he reveals how to make your FaceBook ads stand out, how to get around the 20% text rule on your FaceBook ads, how to use retargeting correctly and much much more...
For show notes, pictures and...2014-05-2331 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 147: Joe Pulizzi on How to Do Content Marketing the Right Way (Part 2)Joe Pulizzi, founder of The Content Marketing Institute shares the one thing you must do before creating new content, the step-by-step for creating a content marketing strategy and whether or not production quality matters in video in your content marketing.
Also, he reveals the truth about viral marketing, how long it takes for your content marketing to start generating results and how to get the Influencers in your niche to share your content.
2014-05-2232 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 146: Joe Pulizzi on How to Do Content Marketing the Right Way (Part 1)Joe Pulizzi, founder of The Content Marketing Institute shares the one thing you must do before creating new content, the step-by-step for creating a content marketing strategy and whether or not production quality matters in video in your content marketing.
Also, he reveals the truth about viral marketing, how long it takes for your content marketing to start generating results and how to get the Influencers in your niche to share your content.
2014-05-2131 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 145: Paul Hoffman on Creating Success with your Marketing (Part 2)Paul Hoffman, CEO of The Success Creation Institute, shares how to plan your day to set yourself up for success, his take on positive thinking vs realistic expectations for successful marketing and how to make it easy for your customers to buy from you.
Also, he reveals how to create great strategic partnerships, how he got 10,000 opt-ins spontaneously and the one question you should ask yourself when writing your sales...2014-05-2033 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 144: Paul Hoffman on Creating Success with your Marketing (Part 1)Paul Hoffman, CEO of The Success Creation Institute, shares how to plan your day to set yourself up for success, his take on positive thinking vs realistic expectations for successful marketing and how to make it easy for your customers to buy from you.
Also, he reveals how to create great strategic partnerships, how he got 10,000 opt-ins spontaneously and the one question you should ask yourself when writing your sales...2014-05-1932 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 143: Steve Toth Shares his SEO and Content Marketing Secrets (Part 2)Steve Toth, Content Marketing Manager at Techwyse, reveals how to use content marketing to create credibility, how to distribute content on your site for best results in SEO, how to create an effective blogging strategy and how to re-purpose old content the right way.
Also, he shares whether you should really give away your best content for free, how to get new reviews for your brick & mortar through Google Maps and his take on SEO vs paid search for...2014-05-1734 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 142: Steve Toth Shares his SEO and Content Marketing Secrets (Part 1)Steve Toth, Content Marketing Manager at Techwyse, reveals how to use content marketing to create credibility, how to distribute content on your site for best results in SEO, how to create an effective blogging strategy and how to re-purpose old content the right way.
Also, he shares whether you should really give away your best content for free, how to get new reviews for your brick & mortar through Google Maps and his take on SEO vs paid search for...2014-05-1632 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 141: John Jantsch on Selling and Marketing Duct Tape Style (Part 2)John Jantsch, bestselling author of Duct Tape Marketing shares how to clarify your USP, what to do with customer reviews on Yelp, Amazon, etc and how to get more referrals.
Also, he reveals how to stay out of price wars, how to break down your marketing into manageable chunks and how to use your strategy for decision making.
For pictures and more, go to: http://borntoinfluence.com/JohnJantsch2014-05-1529 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 140: John Jantsch on Selling and Marketing Duct Tape Style (Part 1)John Jantsch, bestselling author of Duct Tape Marketing shares how to clarify your USP, what to do with customer reviews on Yelp, Amazon, etc and how to get more referrals.
Also, he reveals how to stay out of price wars, how to break down your marketing into manageable chunks and how to use your strategy for decision making.
For pictures and more, go to: http://borntoinfluence.com/JohnJantsch
2014-05-1430 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 139: Vinnie Tortorich on How He Became America's Angriest Trainer (Part 2)Vinnie Tortorich shares how and why he became “Internet famous”, the key to popularity online, how he grew his podcast got 350,000 downloads per month and the pitfalls of self-publishing a book.
Also, he reveals how he made 30k in just a few days as a kid during the holidays, how he monetized his podcast and how talking about Oprah helped him sell his fitness book.
For pictures and more, go to: http://borntoinfluence.com...2014-05-1334 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 138: Vinnie Tortorich on How He Became America's Angriest Trainer (Part 1)Vinnie Tortorich shares how and why he became “Internet famous”, the key to popularity online, how he grew his podcast got 350,000 downloads per month and the pitfalls of self-publishing a book.
Also, he reveals how he made 30k in just a few days as a kid during the holidays, how he monetized his podcast and how talking about Oprah helped him sell his fitness book.
For pictures and more, go to: http://borntoinfluence.com...2014-05-1234 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 137: Patrick Precourt Shares His Marketing Secrets from the Worlds of BizOpp and Personal Development (Part 2)Patrick Precourt, founder of Life is Big, Live Big, shares how to market something intangible, how to get the prospects to convert when you're giving away too much for free and what's wrong with "doing your best".
Also, he reveals how to market a personal development business, how to find your passion and how to use your personal FB profile to bond with your community – and the issue of being controversial vs compelling your prospects.
For pictures and more, go to: http://borntoinfluence.com/PatrickPrecourt2014-05-1027 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 136: Patrick Precourt Shares His Marketing Secrets from the Worlds of BizOpp and Personal Development (Part 1)Patrick Precourt, founder of Life is Big, Live Big, shares how to market something intangible, how to get the prospects to convert when you're giving away too much for free and what's wrong with "doing your best".
Also, he reveals how to market a personal development business, how to find your passion and how to use your personal FB profile to bond with your community – and the issue of being controversial vs compelling your prospects.
For pictures and more, go to: http://borntoinfluence.com/PatrickPrecourt2014-05-0934 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 135: Scott Britton on Effective Selling and Cold Emailing for Start-Ups and Beyond (Part 2)Scott Britton, former exec at SinglePlatform, shares how to sell effectively to local businesses, how to use cold emailing to get your foot in the door and the perfect cold call script that works.
Also, he shares what numbers to expect with the right cold calling strategy, what the REAL goal of a cold call is (and it's NOT selling!) and how to how to overcome shyness.
For pictures and more, got to: http://borntoinfluence.com/ScottBritton2014-05-0832 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 134: Scott Britton on Effective Selling and Cold Emailing for Start-Ups and Beyond (Part 1)Scott Britton, former exec at SinglePlatform, shares how to sell effectively to local businesses, how to use cold emailing to get your foot in the door and the perfect cold call script that works.
Also, he shares what numbers to expect with the right cold calling strategy, what the REAL goal of a cold call is (and it's NOT selling!) and how to how to overcome shyness.
For pictures and more, got to: http://borntoinfluence.com/ScottBritton
2014-05-0732 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 133: Brad Costanzo on the Hidden Possibilities for Profits in Content Marketing (Part 2)Brad Costanzo, founder of Costanzo Marketing, reveals how to get more reviews for your book and how to get clients from Amazon, what you must include on the first page of your book for lead generation and how to triple the Life Time Value of your customers.
Also, he reveals why you should avoid posting your fee schedule online, how to monetize your contentand the copywriting formula that works.
For pictures and more, go to: http://borntoinfluence.com/BradCostanzo2014-05-0631 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 132: Brad Costanzo on the Hidden Possibilities for Profits in Content Marketing (Part 1)Brad Costanzo, founder of Costanzo Marketing, reveals how to get more reviews for your book and how to get clients from Amazon, what you must include on the first page of your book for lead generation and how to triple the Life Time Value of your customers.
Also, he reveals why you should avoid posting your fee schedule online, how to monetize your content and the copywriting formula that works.
For pictures and more, go to: http://borntoinfluence.com/BradCostanzo2014-05-0529 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 131: Phillis Benson Shares her Behind-the-Scenes Secrets about Online Businesses and Passive Income (Part 2)Phillis Benson, founder of Virtual Partner shares what really goes on behind the scenes with big online launches, how to track the metrics in your business and the truth about creating passive income online.
Also, she reveals what events you should attend, how to stand out at events and how to use inexpensive events for lead generation.
For pictures and more, go to: http://borntoinfluence.com/PhillisBenson2014-05-0326 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 130: Phillis Benson Shares her Behind-the-Scenes Secrets about Online Businesses and Passive Income (Part 1)Phillis Benson, founder of Virtual Partner shares what really goes on behind the scenes with big online launches, how to track the metrics in your business and the truth about creating passive income online.
Also, she reveals what events you should attend, how to stand out at events and how to use inexpensive events for lead generation.
For pictures and more, go to: http://borntoinfluence.com/PhillisBenson2014-05-0231 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 129: David Jensen on Hiring New Employees Without Regret (Part 2)David Jensen, author of The Naked Interview – Hiring Without Regret shares what you should avoid after interviewing a new employee, what to watch out for when hiring for remote positions and his biggest hiring nightmare story.
Also, he reveals how to motivate your employees to get them perform at their best, why he hired the cable guy for sales and when to use an HR manager.
For pictures and more, go to: http://borntoinfluence.com/DavidJensen...2014-05-0129 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 128: David Jensen on Hiring New Employees Without Regret (Part 1)David Jensen, author of The Naked Interview – Hiring Without Regret shares what you should avoid after interviewing a new employee, what to watch out for when hiring for remote positions and his biggest hiring nightmare story.
Also, he reveals how to motivate your employees to get them perform at their best, why he hired the cable guy for sales and when to use an HR manager.
For pictures and more, go to: http://borntoinfluence.com/DavidJensen2014-04-3033 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 127: Clint Arthur on Getting TV Appearances to Create Celebrity for Your Brand (Part 2)Clint Arthur, GKIC InfoMarketer of the Year shares how to get booked on TV, how to do PR yourself the right way and how to use TV appearances in your marketing.
He also talks about how to create a TV segment proposal, how he prepared to get on the Today Show and the two things you need for effective marketing.
For pictures and more, go to: http://borntoinfluence.com/ClintArthur2014-04-2931 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 126: Clint Arthur on Getting TV Appearances to Create Celebrity for Your Brand (Part 1)Clint Arthur, GKIC InfoMarketer of the Year shares how to get booked on TV, how to do PR yourself the right way and how to use TV appearances in your marketing.
He also talks about how to create a TV segment proposal, how he prepared to get on the Today Show and the two things you need for effective marketing.
For pictures and more, go to: http://borntoinfluence.com/ClintArthur2014-04-2828 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 125: Jairek Robbins on What it Really Takes to Get Accelerated Results (Part 2)Jairek Robbins shares the formula how to set goals that you can actually achieve, the one thing you need to keep up with your progress and how to maintain your enthusiasm for your work.
Also, he reveals the “secret to fulfillment”, how to figure out who you really are and the two things you should keep an eye out for when interacting with anyone.
For pictures and more, go to: http://borntoinfluence.com/JairekRobbins2014-04-2629 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 124: Jairek Robbins on What it Really Takes to Get Accelerated Results (Part 1)Jairek Robbins shares the formula how to set goals that you can actually achieve, the one thing you need to keep up with your progress and how to maintain your enthusiasm for your work.
Also, he reveals the “secret to fulfillment”, how to figure out who you really are and the two things you should keep an eye out for when interacting with anyone.
For pictures and more, go to: http://borntoinfluence.com/JairekRobbins2014-04-2529 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 123: James Schramko on Storytelling and Growing your Business Super Fast (Part 2)James Schramko, founder of SuperFastBusiness, shows how to streamline your to-do list and get focused, what his crazy maniac ex-boss taught him about efficiency, why he produces four different podcasts and how he manages it all.
Also, he shares his marketing strategy for his four podcast shows, how to tell great stories, and what he learned from mythology and how it helps his business.
For pictures and more, go to: http://borntoinfluence.com/JamesSchramko2014-04-2432 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 122: James Schramko on Storytelling and Growing your Business Super Fast (Part 1)James Schramko, founder of SuperFastBusiness, shows how to streamline your to-do list and get focused, what his crazy maniac ex-boss taught him about efficiency, why he produces four different podcasts and how he manages it all.
Also, he shares his marketing strategy for his four podcast shows, how to tell great stories, and what he learned from mythology and how it helps his business.
For pictures and more, go to: http://borntoinfluence.com/JamesSchramko2014-04-2330 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 121: Rick Barker on the Blueprint to Building an Audience and Marketing the Right Way (Part 2)Rick Barker, founder of the Music Industry Blueprint shares what it was like working with Taylor Swift early on in her career, how he went from DJ- ing to a leading online marketing expert and how marketing in the music business works, including how to build an audience.
Also, he reveals how marketing research shapes music content,what are the three levels of fan-dom and how to use it to communicate with your audience and how he built his email list2014-04-2234 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 120: Rick Barker on the Blueprint to Building an Audience and Marketing the Right Way (Part 1)Rick Barker, founder of the Music Industry Blueprint shares what it was like working with Taylor Swift early on in her career, how he went from DJ- ing to a leading online marketing expert and how marketing in the music business works, including how to build an audience.
Also, he reveals how marketing research shapes music content,what are the three levels of fan-dom and how to use it to communicate with your audience and how he built his email list2014-04-2130 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 119: Kenneth Vogt on Marketing Psychology and the Metrics that Matter (Part 2)Kenneth Vogt, founder of Vera Claritas reveals how he sold himself as a computer whiz kid before being a whiz kid was a "thing", his formula on how to get you to see your business from an aerial perspective, and how to use your charisma in your business.
Also, he shares how to assess what a prospect would be like to work with before you sign them up, what authenticity in your marketing has got to do with results and what are the “interesting metrics” vs metrics that matter in your marketing.
For...2014-04-1934 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 118: Kenneth Vogt on Marketing Psychology and the Metrics that Matter (Part 1)Kenneth Vogt, founder of Vera Claritas reveals how he sold himself as a computer whiz kid before being a whiz kid was a "thing", his formula on how to get you to see your business from an aerial perspective, and how to use your charisma in your business.
Also, he shares how to assess what a prospect would be like to work with before you sign them up, what authenticity in your marketing has got to do with results and what are the “interesting metrics” vs metrics that matter in your marketing.
For pictures and...2014-04-1836 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 117: Adil Amarsi's Secret Lab Recipes – All About Copywriting for Sales Conversion (Part 2)Adil Amarsi, the founder of CopyLab.com shares the keys to his copywriting formula, what blind sales copy is, what words to avoid in your sales copy and what NOT to do in your sales letters.
Also, he reveals how to overcome writers' block, what are his go-to resources for great headlines andhow to generate content ideas for your sales letters.
For pictures and2014-04-1736 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 116: Adil Amarsi's Secret Lab Recipes – All About Copywriting for Sales Conversion (Part 1)Adil Amarsi, the founder of CopyLab.com shares the keys to his copywriting formula, what blind sales copy is, what words to avoid in your sales copy and what NOT to do in your sales letters.
Also, he reveals how to overcome writers' block, what are his go-to resources for great headlines andhow to generate content ideas for your sales letters.
For pictures and2014-04-1632 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 115: Tina Forsyth on Automation and Online Business Managers for More Profits (Part 2)Tina Forsyth, author of The Entrepreneur Trap shares what is a "yes list" and why you should focus on it, how to train someone so they do the job up to your standards and what you should NOT delegate in your business.
Also, she talks about her "tree trunk strategy" and how it can help your business, the two things you need to create revenue streams that will run without you and what you should have in your bio on your "About" page.
For pictures and links to all the resources mentioned...2014-04-1533 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 114: Tina Forsyth on Automation and Online Business Managers for More Profits (Part 1)Tina Forsyth, author of The Entrepreneur Trap shares what is a "yes list" and why you should focus on it, how to train someone so they do the job up to your standards and what you should NOT delegate in your business.
Also, she talks about her "tree trunk strategy" and how it can help your business, the two things you need to create revenue streams that will run without you and what you should have in your bio on your "About" page.
For pictures and links to all the resources mentioned...2014-04-1434 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 113: Jennifer Bourn Shares her Creative Strategies on Networking and Connecting with your Prospects (Part 2)Jennifer Bourn, Creative Director of Bourn Creative talks about how to understand what your clients want, what niching down means when you can't define your avatar and how to use Twitter to connect weeks ahead of time with the people you'll be meeting at conferences.
Also, she shares how to create evangelists for your brand, how to grow your business without going into debt and how to generate leads from your booth when sponsoring events.
For pictures and more, go to: http://borntoinfluence.com/JenniferBourn2014-04-1234 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 112: Jennifer Bourn Shares her Creative Strategies on Networking and Connecting with your Prospects (Part 1)Jennifer Bourn, Creative Director of Bourn Creative talks about how to understand what your clients want, what niching down means when you can't define your avatar and how to use Twitter to connect weeks ahead of time with the people you'll be meeting at conferences.
Also, she shares how to create evangelists for your brand, how to grow your business without going into debt and how to generate leads from your booth when sponsoring events.
For pictures and more, go to: http://borntoinfluence.com/JenniferBourn2014-04-1129 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 111: Craig Eubanks on All Things Psychology, Copywriting and Email Marketing (Part 2)Craig Eubanks, copywriter extraordinaire shares the two most powerful elements you need to have in your copywiriting, the secrets to writing killer subject lines that get your emails opened and how to write emails quickly.
Also, he talks about how to properly segment your email list, how to warm up your email list before launching a product and what to do with the non-active email subscribers after 3 months.
For pictures, links to the stuff we mentioned and more, go to: http://borntoinfluence.com/CraigEubanks2014-04-1033 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 110: Craig Eubanks on All Things Psychology, Copywriting and Email Marketing (Part 1)Craig Eubanks, copywriter extraordinaire shares the two most powerful elements you need to have in your copywiriting, the secrets to writing killer subject lines that get your emails opened and how to write emails quickly.
Also, he talks about how to properly segment your email list, how to warm up your email list before launching a product and what to do with the non-active email subscribers after 3 months.
For pictures, links to the stuff we mentioned and more, go to: http://borntoinfluence.com/CraigEubanks2014-04-0931 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 109: Brian Carter on Retargeting and Other Digital Marketing Secrets (Part 2)Brian Carter, bestselling author of The Like Economy, talks about how to "kill two birds with one stone" when it comes to retargeting and email opt-ins, how to get started with retargeting cookies no money down and how to prevent running out of ideas for your ads.
Also, he shares how to maximize the value you get from your ads on pre-rolls on YouTube videos, why be boring on purpose on YouTube and how to target your ads on YouTube.
For pictures and more, go to: http://borntoinfluence.com/BrianCarter2014-04-0829 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 108: Brian Carter on Retargeting and Other Digital Marketing Secrets (Part 1)Brian Carter, bestselling author of The Like Economy, talks about how to "kill two birds with one stone" when it comes to retargeting and email opt-ins, how to get started with retargeting cookies no money down and how to prevent running out of ideas for your ads.
Also, he shares how to maximize the value you get from your ads on pre-rolls on YouTube videos, why be boring on purpose on YouTube and how to target your ads on YouTube.
For pictures and more, go to: http://borntoinfluence.com/BrianCarter2014-04-0733 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 107: Drew Canole Shares His Strategies On Creating a Fit Life and Business (Part 2)Drew Canole, author of the Amazon bestseller Juicing Recipes, shares how to get the motivation to bring transformation about in your business and in your life, the criteria he used with new clients to facilitate fast growth and how to use video in your screening process when hiring new employees.
Also, he reveals how he marketed his book to become an Amazon bestseller in one of the most competitive categories, how to leverage your platform to get on TV, what you need to have in place if your business is expanding to China and how to build...2014-04-0532 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 106: Drew Canole Shares His Strategies On Creating a Fit Life and Business (Part 1)Drew Canole, author of the Amazon bestseller Juicing Recipes, shares how to get the motivation to bring transformation about in your business and in your life, the criteria he used with new clients to facilitate fast growth and how to use video in your screening process when hiring new employees.
Also, he reveals how he marketed his book to become an Amazon bestseller in one of the most competitive categories, how to leverage your platform to get on TV, what you need to have in place if your business is expanding to China and how to build...2014-04-0431 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 105: Neil Patel on Generating Traffic and Building Relationships to Close Big Deals (Part 2)Neil Patel, the co-founder of QuickSprout and KissMetrics shares how he went from selling car parts to making $20,000 / month while in high school, what are the non-vanity metricks in your business that you need to track and how to create an emotional bond with your prospect very quickly.
Also, he reveals what are the biggest mistakes newbies make when taking out their business contacts socially, role plays with Mette to show how he'd get to know a client better before taking them out to close a deal and shows how to leverage other people's audiences to build...2014-04-0330 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 104: Neil Patel on Generating Traffic and Building Relationships to Close Big Deals (Part 1)Neil Patel, the co-founder of QuickSprout and KissMetrics shares how he went from selling car parts to making $20,000 / month while in high school, what are the non-vanity metricks in your business that you need to track and how to create an emotional bond with your prospect very quickly.
Also, he reveals what are the biggest mistakes newbies make when taking out their business contacts socially, role plays with Mette to show how he'd get to know a client better before taking them out to close a deal and shows how to leverage other people's audiences to build...2014-04-0230 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 103: Joel Comm On PR and Social Media Marketing (Part 2)Joel Comm shares how he used press releases to get his iPhone app to #1, how to separate good ideas from bad ones and how to pitch the story about your product to the media to get it picked up.
Also, he talks about what to expect from your PR campaign, how he uses direct mail in his high tech business and just how important is consistency in your content media strategy when building a brand.
For pictures and more, go to: http://borntoinfluence.com/JoelComm2014-04-0137 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 102: Joel Comm On PR and Social Media Marketing (Part 1)Joel Comm shares how he used press releases to get his iPhone app to #1, how to separate good ideas from bad ones and how to pitch the story about your product to the media to get it picked up.
Also, he talks about what to expect from your PR campaign, how he uses direct mail in his high tech business and just how important is consistency in your content media strategy when building a brand.
For pictures and more, go to: http://borntoinfluence.com/JoelComm2014-03-3134 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!BONUS GIFT _ Celebrating 100 EpisodesIn celebration of hitting the 100 episodes milestone, Esther and Mette share the top 5 most requested interview guests' take on how we can become more influential through our marketing. You'll hear Gary Vaynerchuk, Jeff Moore, Jay Baer, Perry Marshall and Mike Hill talk about what it means to be influential.
Also, Camari Ellis interviews Esther Kiss about her journey – both career wise and about the six countries she lived in before relocating to Los Angeles.
For more goodies, go to: http://borntoinfluence.com2014-03-2835 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 53: Mette Muller on Traveling (Part 2)Mette Muller reveals the truth about what it really takes to organize the logistics of a "locational freedom based” business, how to deal with jet lag and how to make sure you keep your health on track (diet, exercise etc) while traveling.
She also talks about the hidden costs of not planning for buffer days, her secret weapon to avoid winter blues and shares her tips on how to communicate with your family when you need time to take care of yourself to rejuvenate in the long term.
For even more good stuff, go...2014-02-0130 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 52: Mette Muller on Traveling (Part 1)Mette Muller reveals the truth about what it really takes to organize the logistics of a "locational freedom based” business, how to deal with jet lag and how to make sure you keep your health on track (diet, exercise etc) while traveling.
She also talks about the hidden costs of not planning for buffer days, her secret weapon to avoid winter blues and shares her tips on how to communicate with your family when you need time to take care of yourself to rejuvenate in the long term.
For even more good stuff, go...2014-01-3129 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 47: Mette Muller on Using Personality Types in Your Marketing (Part 2)Mette Muller talks about how to design and structure your business based on your personality type, how to use personality type testing to really understand what your market wants, the truth about introverts and whether or not they're inherently more shy than other people.
Also, she shares the key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively, the one thing you must avoid when using personality typing to get better results and the mindset shift you need to make so you can engage with people that are...2014-01-2528 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 46: Mette Muller on Using Personality Types in Your Marketing (Part 1)Mette Muller talks about how to design and structure your business based on your personality type, how to use personality type testing to really understand what your market wants, the truth about introverts and whether or not they're inherently more shy than other people.
Also, she shares the key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively, the one thing you must avoid when using personality typing to get better results and the mindset shift you need to make so you can engage with people that are...2014-01-2432 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 41: Esther on MasterMinds for Accelerating Your Business Growth (Part 2)In this interview, Esther Kiss talks abut what a mastermind really is about, what kind of topics / problems can you discuss in a mastermind and what to watch out for as the host of your mastermind.
Also, she talks about paid vs free masterminds, how to create a safe space so everyone feels like they can share their issues and what to consider logistics wise when starting your own mastermind.
For more good stuff, go to: http://borntoinfluence.com/MasterMinds2014-01-1827 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 40: Esther on MasterMinds for Accelerating Your Business Growth (Part 1)In this interview, Esther Kiss talks abut what a mastermind really is about, what kind of topics / problems can you discuss in a matermind and what to watch out for as the host of your mastermind.
Also, she talks about paid vs free masterminds, how to create a safe space so everyone feels like they can share their issues and what to consider logistics wise when starting your own mastermind.
For more good stuff, go to: http://borntoinfluence.com/MasterMinds2014-01-1731 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 35: Esther on the Top Seven Books Every Entrepreneur Should ReadEsther Kiss shares how to attract the best / highest quality attendees possible to the events you’re hosting, how to keep pinging, how to make sure you’re ALWAYS growing your network and what it really takes to literally get more opportunities than others in the same situation might.
Also, she shares her and Mette's go-to reference books for writing good sales copy (and marketing pieces in general) that are not only persuasive on a logical level but also connect with the audience emotionally. Plus, she reveals what her “secret weapon” is that helps he...2014-01-1131 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 29: Esther and Mette on Community and Support in your Business (Part 2)Esther and Mette talk about how to choose what groups to join that will actually really support you, what to consider when choosing a mentor and how to create peer to peer relationships that are free of power struggle.
Also, they talk about why is it easier to make friends in the online marketing world then in the "real world", how to deal with friends and family when they don't quite “get” your business and how to avoid the syndrome called "supernova burnout.2014-01-0432 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 28: Esther and Mette on Community and Support in your Business (Part 1)Esther and Mette talk about how to choose what groups to join that will actually really support you, what to consider when choosing a mentor and how to create peer to peer relationships that are free of power struggle.
Also, they talk about why is it easier to make friends in the online marketing world then in the "real world", how to deal with friends and family when they don't quite “get” your business and how to avoid the syndrome called "supernova burnout".2014-01-0326 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 23: Mette on Energy Management (Part 2)Mette Muller talks about what is the natural fluctuation of energy when starting new projects and how much is too much. She explains where is the fine line where we start over exerting ourselves and potentially heading toward a crash. She also shares what to do so you can stop working and relax at a reasonable time and when it is really time to get truly creative and take fun risks. Give it a listen, there are some incredible tips shared freely in here...2013-12-2029 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 22: Mette on Energy Management (Part 1)Mette Muller talks about what is the natural fluctuation of energy when starting new projects and how much is too much. She explains where is the fine line where we start over exerting ourselves and potentially heading toward a crash. She also shares what to do so you can stop working and relax at a reasonable time and when it is really time to get truly creative and take fun risks. Give it a listen, there are some incredible tips shared freely in here...2013-12-2034 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 17: Esther Kiss on The Cold Email Technique That Creates Warm Relationships (Part 2)Esther Kiss shares her secrets on reaching out to strangers with her masterful cold email technique. Here, she reveals her strategies when forging new relationships and even friendships really really quickly with highly successful people. Think authors of NY Times best seller books and all types of entrepreneurs that have multiple 7, and in some cases, even 8 figure businesses...2013-12-2034 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 16: Esther Kiss on The Cold Email Technique That Creates Warm Relationships (Part 1)Esther Kiss shares her secrets on reaching out to strangers with her masterful cold email technique. Here, she reveals her strategies when forging new relationships and even friendships really really quickly with highly successful people. Think authors of NY Times best seller books and all types of entrepreneurs that have multiple 7, and in some cases, even 8 figure businesses...2013-12-2027 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 11: Mette on "What I Wish I Knew Before I Started My Business" (Part 2)Marketing genius Mette Muller talks about what she wishes she knew, some major mistakes she made as soon as she hit her first 10k month and how to get out of the hourly model when you can't guarantee results for the work you do.2013-12-1436 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 10: Mette on "What I Wish I Knew Before I Started My Business" (Part 1)Marketing genius Mette Muller talks about what she wishes she knew, some major mistakes she made as soon as she hit her first 10k month and how to get out of the hourly model when you can't guarantee results for the work you do.2013-12-1331 minBorn To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!Ep 1: The Outset (Esther and Mette on What to Expect)Born To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memorable stories & plain fun! And after you're done listening to your episode for the day, hop on over to BornToInfluence.com for a quick re-cap and surprise goodies!2013-12-0426 min