Shows
The Monday Morning MarketingEpisode 278 - Have Social Takeovers had their day?Having an influencer or celebrity take over your social media account for a day or so can have many benefits for your account, depending on your goals of course and making sure you have shared values with the person taking over, but have social takeovers had their day?In this episode Esther and Melanie discuss the pros and cons of handing over your social platforms to someone else. Is this something you've done in your business? Or something you're considering? Let us know in the comments.2025-04-2820 min
The Monday Morning MarketingEpisode 277 - Media StrategyIn this weeks episode Esther and Melanie hone in on one area of the strategy. It's a lot more detailed than perhaps we give it credit and when building a strategy for ourselves or a client, we need to refine it more fully. Listen in and get the tips you need to build a Media Strategy today and listen on for more details to help build yours in the coming weeks.2025-04-2116 min
The Monday Morning MarketingEpisode 273 - Raise your Visibility on LinkedIn with Louise BroganIn their episode today, Esther and Melanie speak to Louise Brogan about her brand new book, her trip to Social Media Marketing World and ask the questions that've been bothering you about LinkedIn for the last little while...Listen in today!2025-03-2431 min
The Monday Morning MarketingEpisode 272 - Captivating Audiences with Compelling StoriesStorytelling is a great way to market your business. People love hearing stories and it can make your audience relate to you faster than any other form of marketing. Listen in as Esther and Melanie discuss some compelling stories. How are you using them?2025-03-1718 min
The Monday Morning MarketingEpisode 271 - Repurposing Content to Grow Your AudienceMaking content to promote your business can be a time-consuming task. It may involve writing blogs, case studies, recording videos, being on a podcast etc. Did you know that one long piece of content can then be chopped up into smaller pieces and repurposed for use on other platforms? That's what Esther and Melanie discuss on this episode. What else would you add?2025-03-1015 minThe Monday Morning MarketingEpisode 270 - How and why you should rebrand with Vardeep EdwardsHave you had the same branding since starting your business? Have you changed branding recently? Vardeep Edwards, Founder of The Branding Fox, joins Esther and Melanie on this episode to discuss how and why businesses need to rebrand from time to time.2025-03-0329 min
The Monday Morning MarketingEpisode 269 - Why You Need a Sales ProcessSales and marketing go hand in hand, so having a sales process is an important part of your marketing and business strategy. In this episode, Esther and Melanie discuss what the process should include and the various steps you need to take to ensure its success. Have you implemented a sales process yet?2025-02-2323 min
The Monday Morning MarketingEpisode 268 - How to use Local SEO to Drive SME Growth with Sam SarstenSearch engine optimisation (SEO) helps your business be seen online. It can have a local focus as well as a global focus. In this episode, Esther and Melanie talk to Sam Sarsten about how to use local SEO to help grow your small business.2025-02-1729 min
The Monday Morning MarketingEpisode 267 - Latest changes to InstagramSocial media is always changing. The latest platform to make lots of changes is Instagram. In this episode, Esther and Melanie discuss what those changes are and how it may affect your account. How have you liked these changes? Let us know via email or any of our social media channels.2025-02-1021 minThe Monday Morning MarketingEpisode 266 - Pricing Strategy with Charelle GriffithWhat are you charging for your products and services? Is there a way to figure out what your magic number is when it comes to knowing your costs and profits? Esther and Melanie discuss pricing strategy in this episode with the very knowledgeable Charelle Griffith to guide them through their questions.2025-02-0324 min
The Monday Morning MarketingEpisode 264 - Email Marketing with Erika Robinson, Constant ContactEmail marketing is one of the tools that marketers all agree you should be doing but can't agree on how often, which platform or what to send. In this episode, Esther and Melanie talk to Erika Robinson about how Constant Contact can help improve your email marketing. Plus they discover that Constant Contact does so much more than email marketing and has been around for 30 years! Do you use email marketing as part of your strategy? We'd love to hear from you about your successes and frustrations surrounding it.2025-01-2024 min
The Monday Morning MarketingEpisode 263 - The Power Of Immersive Experiences In Marketing: AR and VR InnovationsAI is on the rise and with it AR (Augmented Reality) and VR (Virtual Reality) but how can you adopt these into your business? In this episode, Esther and Melanie discuss some of the many ways AR and VR can lift your marketing to the next level. Are you ready?2025-01-1320 min
The Monday Morning MarketingEpisode 262 - Using AI in Social Media Marketing with Mari SmithIn this 5th anniversary episode of The Monday Morning Marketing Podcast, Esther and Melanie talk to the Queen of Facebook, Mari Smith about using AI in social media marketing.Are you using AI? Tell us about your experiences with it.2025-01-0729 min
The Monday Morning MarketingEpisode 261 - 2025 Marketing PredictionsWith the rise of AI in 2024, that was an easy thing to predict that will continue to influence marketing in 2025 but what else will be big? In this episode, Esther and Melanie are joined by lots of special guests giving their marketing predictions for 2025. Do you agree or disagree? What would you add?2024-12-3036 minThe Monday Morning MarketingEpisode 259 - The Importance of Personal Branding with Christine GritmonWhat is personal branding and why is it important? In this episode, Esther and Melanie are joined by Christine Gritmon to discuss this topic. Are you focusing on building your personal brand? Maybe it's something you should think about for 2025.2024-12-1632 minThe Monday Morning MarketingEpisode 258 - Lead Magnets - what are they and why do you need them?Lead magnets are a great way to let people see how much knowledge you have or how you can help them, or they can be used to give a discount on their next purchase. Whatever you offer as part of your lead magnet, it's important to have one. In this episode, Esther and Melanie discuss lots of different options on what you can use as a lead magnet and they also let you know why they're important. Let us know which option you go for after listening to the episode.2024-12-0821 minThe Monday Morning MarketingEpisode 256 - Keeping Up with the Joneses (Trends)We all know how quickly the world of marketing and social media moves, so when it comes to the latest trends, newest platforms etc, is it important to keep up or is it simply impossible? That's what Esther and Melanie discuss in this episode of the podcast. We can all find ourselves struggling to keep up with the latest trends or even unsure how to use them in your business, but have you ever considered starting your own?2024-11-2514 minThe Monday Morning MarketingEpisode 255 - Podcasting with Aoife O'BrienPodcasting is a great way to get your message out and have your voice heard. The barriers to entry are low, so what's stopping you? In this episode, Esther and Melanie speak to fellow podcaster Aoife O'Brien about podcasting and more. Take a listen and let us know if you will start a podcast.2024-11-1727 min
The Monday Morning MarketingEpisode 254 - Consumer Behaviour - Why People BuyThere are a number of reasons why people buy your products and services. In this episode, Esther and Melanie break down some of the reasons why people buy as they focus on consumer behaviour - the psychology behind the purchase. Grab a pen and paper and get writing notes to help you.2024-11-1022 minThe Monday Morning MarketingEpisode 253 - Graphic Design with Ange LyonsGraphic design is an important element of your marketing. In this episode, Esther and Melanie talk to Ange Lyons of Lyons Creative about all things design, including Canva! Listen in for some real nuggets of information you can implement today.2024-11-0428 minThe Monday Morning MarketingEpisode 249 - Planning for the Next QuarterPlanning ahead is a great habit to get into. Planning one quarter ahead is about as far in advance as Esther and Melanie recommend because you never know what's around the corner. Listen in to this episode for some top tips on what to include and how to plan out your marketing.2024-10-0722 minThe Monday Morning MarketingEpisode 248 - Top business software (as voted by Esther and Melanie)There are so many options out there for software to help us in the day to day running of our business but how can you know what’s good and what’s not? In this episode, Esther and Melanie talk about some of the software they use regularly and others they’ve tested recently to help you get an idea if it’ll work for your needs. PD. These are not platforms that pay our duo. These are just honest consumer reviews.2024-09-3017 minThe Monday Morning MarketingEpisode 247 - Networking Tips and AdviceIn this episode, Esther and Melanie give you practical tips and advice to help you network more effectively. Whether it's doing your homework beforehand or jotting down information about your new contacts, you're sure to hear something that's useful for you.2024-09-2319 minThe Monday Morning MarketingEpisode 246 - Hiring, Firing and Letting GoAs you grow your business, you may be considering hiring a part-time or full-time member of staff. Or maybe you're considering firing a member of staff or simply parting company due to less work or a mutual agreement. Whatever the circumstances, Esther and Melanie discuss some of the things you need to consider before hiring, firing or letting go of staff.2024-09-1520 minThe Monday Morning MarketingEpisode 245 - Don't take yourself too seriouslyA sense of humour is a good thing to have and if you can incorporate it into your marketing you will be able to relate better with your audience. In this episode, Esther and Melanie discuss the virtue of adding humour and not always being so corporate or straight talking in your marketing. How do you add your sense of humour to your online presence?2024-09-0914 minThe Monday Morning MarketingEpisode 244 - Dear Social Media Manager with Xandrina AlldayIn this episode, Esther and Melanie talk to Xandrina Allday, Author of Dear Social Media Manager and award-winning International Social Media Speaker. Xandrina has spoken at industry leading social media conferences such as SocialDay and the International Social Media Summit. She is the Founder of Social Retreats, offering social media training and retreats and has been working across social media and marketing roles since 2015. She is currently leading the social media team and efforts for LabX Media Group brands.2024-09-0223 minThe Monday Morning MarketingEpisode 242 - Building a customer avatar step by stepHave you ever wondered what details to consider when building your customer avatar (aka customer persona)? In this episode, Esther and Melanie give you the full breakdown of things to think about, as well as some tips that work for them when they design content for their avatars. Be sure to let them know what works for you.2024-08-1915 min
The Monday Morning MarketingEpisode 240 - Using Social Media for GoodSocial Media can sometimes feel like a place filled with complaints, struggles and even sadness. In this episode, Esther and Melanie discuss how to use Social Media for good and overcome the trolls, the negativity and more.2024-08-0512 minThe Monday Morning MarketingEpisode 239 - Dealing with TrollsTrolls (aka keyboard warriors) are unfortunately a common occurrence online. If you have any significant presence online you may have already come across them. How do you deal with them? Do you engage or ignore? In this episode, Esther and Melanie discuss this topic and their views on it.2024-07-2913 minThe Monday Morning MarketingEpisode 237 - Stop Marketing to Save MoneyThere's a "cost of living crisis" (aka recession) so money is tight for a lot of businesses. What's the first thing to go when money is scarce? The marketing budget is usually high on the list of things to cut. In this episode, Esther and Melanie discuss why that's not a good idea, and is as useful a tactic as stopping your clock to save time.2024-07-1514 minThe Monday Morning MarketingEpisode 235 - Content PillarsWhat are content pillars? In this episode, Esther and Melanie give examples of content pillars that can help form the foundation of your social media strategy. Do you use them?2024-07-0116 minThe Monday Morning MarketingEpisode 233 - Influencer marketing from a consumer point of viewAs a consumer, what are your opinions on influencer marketing? Are you bombarded with ads and sponsored messages? Or are you glad to see people you know, like and trust promoting products and services that may also be of use to you? In this episode, Esther and Melanie discuss the pros and cons of influencer marketing from a consumer point of view. They’re nano influencers in their own rights, but this episode is more about how others come across when they are promoting things. What do you think? We’d love to hear from you.2024-06-1718 minThe Monday Morning MarketingEpisode 232 - Marketing PresentationsAt some point in our careers, we all need to submit marketing presentations, but what should we include? In this episode, Esther and Melanie discuss some of the most important things to have in your marketing presentation that will set you apart from the competition.2024-06-1016 minThe Monday Morning MarketingEpisode 231 - Awareness Days with Kerry HallWhat are "awareness days" and how can we incorporate them into our marketing strategy? In this episode, Esther and Melanie speak with Kerry Hall, founder of awareness-days.co.uk Listen along and see the many ways that your content can be enhanced by using awareness days.2024-06-0316 minThe Monday Morning MarketingMMM 230 - Do you know your CPM from your CRM?With so much jargon involved in marketing these days, it can be difficult to know your CPM from your CRM. In this episode, Esther and Melanie run through some of the most used as well as some recent additions to the bunch of acronyms that marketers use. Which ones have you heard being used? Which do you use yourself? 2024-05-2718 minThe Monday Morning MarketingEpisode 228 - The Value of Customer RelationshipsCustomers are important for all businesses, but do we truly value them? In this episode, Esther and Melanie discuss the value of customer relationships - turns out it has a lot to do with your hands...2024-05-1315 minThe Monday Morning MarketingEpisode 226 - Writing content for your website with Rebecca BoyleAre you ever at a loss for what to write on your website? Are you struggling to get people to your website organically through your content and the keywords you use? In today's episode, Esther and Melanie are joined by Rebecca Boyle, Copywriter, who explains the importance of good content on your website and the difference hiring a copywriter can make.2024-04-2920 min
The Monday Morning MarketingEpisode 225 - Will marketing jobs be replaced by AI?In this day and age we hear a lot about Artificial Intelligence and how it will take our jobs so Esther and Melanie decided to discuss it further in the context of their own jobs in marketing. Do you agree with them? How are you using AI in your business and marketing?2024-04-2213 minThe Monday Morning MarketingEpisode 224 - Key Metrics to Track in Your Marketing CampaignsIn this episode, Esther and Melanie give some key metrics to track in your marketing campaigns. It's important to track what's working and what's not. Likes are not as valuable as sales or conversions. Knowing what you want to achieve before starting a campaign will help you decide which KPIs (Key Performance Indicators) to focus on as no two campaigns are the same. Are there any key metrics that you always focus on? What ones have you been surprised about in campaigns that you have run before?2024-04-1515 minThe Monday Morning MarketingEpisode 222 - The Power of Pinterest with Lucy McVeyPinterest is a bit of a forgotten platform for many businesses. In this episode, Lucy McVey answers Esther and Melanie's burning questions about who should be on Pinterest, how often to post, and what benefits it has for businesses to be there. The answers are very enlightening.2024-04-0120 minThe Monday Morning MarketingEpisode 220 - Voice Search Revolution-Optimising for the Era of Voice AssistantsHands up who has Alexa or Siri at their beckon call? We are entering the era of voice assistants at an alarming rate, so what are you doing to keep up? Is your website fully optimised for search, including voice search? Or are you like Hyundai and need to release an advert so your customers know how to pronounce your brand name in order to search for you? This is just one of the examples Esther and Melanie give in this latest episode.2024-03-1713 min
The Monday Morning MarketingEpisode 218 - Celebrating Women-Owned BusinessesInternational Women’s Day is coming up, so in this episode, Esther and Melanie celebrate women-owned businesses and are pleasantly surprised to learn some statistics about female business owners around the world. Tune in to listen as they give a shout out to some impressive women they know personally too. Did you know these stats? Are you as surprised as our hosts are?2024-03-0415 min
The Monday Morning MarketingEpisode 215 - Super Bowl Ads - the Gold Standard for Marketing?Every year, advertisers spend millions of dollars on 30 second adverts that are shown during half-time at the Super Bowl, and every year, more and more people tune in to watch the adverts. What does this mean for advertisers and what can marketers learn from it? Is it possible to replicate any of it with a limited budget? In this episode, Esther and Melanie discuss these questions and more. Listen in and let us know which was your favourite ad this year (or of all time)2024-02-1213 min
The Monday Morning MarketingEpisode 214 - Safeguarding your MarketingIn this episode, Esther and Melanie discuss ways to protect your online marketing, keep your accounts safe from harm, have a plan in place if things go wrong, and more. Listen in before your brand falls fowl of wrong-doing.2024-02-0414 min
The Monday Morning MarketingEpisode 212 - Lead MagnetsWhat are lead magnets and why do we need them as part of our marketing strategy? In this episode, Esther and Melanie discuss some of the different types of lead magnets that people use and what information we can get in return for people downloading them. If you aren't using a lead magnet, this is your sign to create one and start using it. You can thank us later.2024-01-2214 min
The Monday Morning MarketingEpisode 211 - Planning Your Business and Content for the Year AheadIn this episode, Esther and Melanie invite you to take time to reflect on what has worked and what hasn’t over the last few months, do more of what has worked and make a plan for your business and your content for the year ahead. As always, we would love to hear what’s working for you and whether you’ve found new trends valuable for your business or not.2024-01-1524 min
The Monday Morning MarketingEpisode 209 - 2024 PredictionsHappy New Year! In this episode, Esther and Melanie got a lot of guests to share their marketing predictions for 2024. Which ones do you agree with? Which ones do you disagree with? Which ones would you add?2024-01-0123 min
The Monday Morning MarketingEpisode 206 - Personalising your customer relationshipsDo you send thank you notes to your customers? How about little gifts? Discount codes? What are you doing to personalise your customer relationships? In this episode, Esther and Melanie give you lots of ideas of how to stand out from the rest no matter what your budget is. Which will you adopt over the coming months?2023-12-1113 minThe Monday Morning MarketingEpisode 206 - Personalising your customer relationshipsDo you send thank you notes to your customers? How about little gifts? Discount codes? What are you doing to personalise your customer relationships? In this episode, Esther and Melanie give you lots of ideas of how to stand out from the rest no matter what your budget is. Which will you adopt over the coming months?
---
Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message2023-12-1014 min
The Monday Morning MarketingEpisode 205 - Go Where Your Audience IsAre your audience still using the same platforms they were when you first started your business? Has your demographic changed? In this episode, Esther and Melanie discuss the possibility of changing the platform you spend the most time on, as that might not be where your ideal audience is now. Listen and take notes!2023-12-0412 min
The Monday Morning MarketingEpisode 202 - The Winner Takes it AllYou are now listening to an AWARD WINNING podcast! In this episode, Esther and Melanie discuss the pros and cons of putting yourself forward for awards, other people putting you forward for awards, and some "awards" you need to be wary about. At the end of the day, it's good to be recognised for your hard work, but do you take the time to look for opportunities?2023-11-1313 min
The Monday Morning MarketingEpisode 200 - Feel the Fear and do it AnywayIn this episode, Esther and Melanie talk about things that scare them about marketing, and how sometimes it's better to just feel the fear and do it anyway rather than being left behind. What's your feeling on this subject?2023-10-3019 min
The Monday Morning MarketingEpisode 199 - How to Avoid the Digital Rabbit HoleDo you ever find yourself realising that you've just spent 3 hours online when you only went to the platform to post your latest offering? The digital rabbit hole is real and we can all struggle to maintain a healthy relationship with the online world. In this episode, Esther and Melanie discuss ways you can avoid getting lost down the digital rabbit hole.2023-10-2312 min
The Monday Morning MarketingEpisode 196 - Things to stop doing today in your MarketingUsually, Esther and Melanie talk about things to start doing to improve your marketing, however, in this episode, they're talking about things to stop doing in order to improve your marketing. Do any of this things apply to you? Take a listen and see where you might be going wrong.2023-10-0112 min
The Monday Morning MarketingEpisode 195 - The Importance of Having a Marketing Strategy with Hanna McDonnellIn this episode, Esther and Melanie talk with Hanna McDonnell about why it's important to have a marketing strategy before doing anything else. Conduct your market research before launching, but if you've already launched you should still be doing research, forming your strategy and running your business based off it. She has lots of great tips you should follow so be sure to listen in.2023-09-2515 min
The Monday Morning MarketingEpisode 194 - Getting Motivated with an Online ChallengeHave you ever signed up to do a challenge online? Whether it be with a group of friends or on your own, challenges can be the kickstart you need for your business (or even your personal life) but after you sign up, do you always complete it? Esther and Melanie discuss one they are currently signed up for... I'm sure you can guess which of our hosts is on route to completing it and which maybe needs an extra bit of encouragement to get started... 2023-09-1712 min
The Monday Morning MarketingEpisode 193 - The Importance of Personalisation in MarketingPersonising your marketing might seem natural to some but daunting to others. Being yourself online isn't always easy. In this episode, Esther and Melanie discuss the importance of being as personable as possible (without revealing all your family secrets).2023-09-1012 min
The Monday Morning MarketingEpisode 191 - Affiliate linksWhat are affiliate links and do they work? In this episode, Esther and Melanie discuss their personal experience using affiliate links and whether or not they click on other people's. What do you think - do you use them? Do you click on them?2023-08-2821 min
The Monday Morning MarketingEpisode 187 - When is the right time to hire a marketing manager?In this episode of Monday Morning Marketing Podcast, Esther and Melanie ask: "When is the right time to hire a marketing manager? And before they get a chance to say "it depends" they go through a few different scenarios that might ring true for your own business. Take a listen and let them know if they're right.2023-07-3113 min
The Monday Morning MarketingEpisode 184 Is AI The Future of Marketing?Have you been using AI to aid in your marketing? In this episode, Esther and Melanie discuss the impact that AI (artificial intelligence) is having on marketing and whether it's something we should embrace or not. We'd love to hear how you're using it, or if you're staying well clear of it.2023-07-1013 min
The Monday Morning MarketingEpisode 182 - Creating Automations for Your Marketing StrategiesDo you find yourself repeating the same activities over and over in your marketing? Do you ever think there might be a better way of doing these things? In this episode, Esther and Melanie discuss some of the best automations you can add into your marketing to gain more success. These include email marketing sequences, chat bots, and more. Listen in and begin implementing these great tools into your marketing so you can free up your time!2023-06-2614 min
The Monday Morning MarketingEpisode 181 - Planning your Summer MarketingSummer is upon us and you might be thinking about getting away for a few days but worrying about how to keep your marketing going while you take a well earned break. In this episode, Esther and Melanie discuss some things you can put in place now so that you can relax and enjoy your summer.2023-06-1913 min
The Monday Morning MarketingEpisode 179 - Taking the Meh out of MarketingWe all have days and times where we fall out of love with marketing, when we don't have any inspiration about what message to put out or what photos to take or what information to tell our audience. It's normal. It's also why it's important to have a "back up plan" for when you feel like that. Esther and Melanie talk through some of their strategies when they feel "meh" too.2023-06-0513 min
The Monday Morning MarketingEpisode 178 - What's new in Social Media?Social media is changing so much, so Esther and Melanie have dedicated this episode to review some new platforms that are emerging at the time of recording. Some of these are still in Beta and they haven't been able to try them out yet but others they have used (and they don't always agree on which ones they prefer). Have you tried any of the new ones they talk about? What are your opinions on them?2023-05-2916 min
The Monday Morning MarketingEpisode 176 - Marketing your discount codes and special offersIf you want to make your special offer stand out from the crowd you may have used the methods we talk about in this episode. However, if you're not using them sparely or indeed correctly, you may get caught out. People don't like being lied to, and you don't want people to get the wrong idea about you if they keep coming across your "early bird offer" days or weeks after it's supposed to have ended. Listen in to hear what Esther and Melanie think of it all.2023-05-1513 min
The Monday Morning MarketingEpisode 175 - Stop giving your time away for freeHave people ever asked to "pick your brain" or invited you for a coffee only to discuss work all the time "for free"? In this episode, Esther and Melanie discuss the pros and cons of giving away all your tips and time for free. Do you find yourself doing this often and want to find another way to help friends and acquaintances with what you do? Listen in and let us know how you get on.2023-05-0819 min
The Monday Morning MarketingEpisode 173 - Reviewing your Analytics - how and why?In this episode Esther and Melanie discuss what analytics are, where you can find them, how to review them and why they're an important metric that you should pay attention to. Esther loves reading analytics and Melanie recommends you set time aside at least once a month to check yours. How often do you look at your numbers? Unlock the Power of Analytics: Understand and Utilise Your Marketing Data.2023-04-2314 min
The Monday Morning MarketingEpisode 172 - 5 Old-School Ways to Market Your BusinessIn this episode, Esther and Melanie discuss 5 "old-school" ways to market your business - things that were around long before social media and that have stood the test of time. Which ones would you add to the list?2023-04-1719 min
The Monday Morning MarketingEpisode 169 - What are hashtags and why should you use them?In this episode, Esther and Melanie discuss what hashtags are used for, how many you should use on each platform, and where to look for relevant ones for your posts. Do you agree with their advice? Where do you research your hashtags?2023-03-2615 min
The Monday Morning MarketingEpisode 168 - LinkedIn Profile with Naomi Johnson (The Profile Company)LinkedIn is an important platform for B2B. In this episode, Esther and Melanie talk to Naomi Johnson about the importance of your LinkedIn profile and how first impressions matter.2023-03-2029 min
The Monday Morning MarketingEpisode 166 - Instagram for BusinessDo you have an Instagram account or thinking of starting one? Confused about whether to use a personal account or business account? In this episode, Esther and Melanie discuss the pros and cons of both types of accounts and let you see which one might be better for you.2023-03-0614 min
The Monday Morning MarketingEpisode 164 - Keep going through adversityIn this episode, Esther and Melanie talk about some of the things they’ve been going through personally recently and how it’s affected their business. Not really marketing related, but it helps you see that they’re human and are going through things that you might be going through too. Top tip? Surround yourself with a community that will rally around you when times are tough.2023-02-2025 min
The Monday Morning MarketingEpisode 161 - Marketing doesn’t work when you…In this episode, Esther and Melanie discuss a number of reasons why your marketing doesn’t work. They hit a lot of nails on the head but have they missed any that you can think of?2023-01-3012 min
The Monday Morning MarketingEpisode 160 - Marketing only works when you…In this episode, Esther and Melanie discuss the different things you need to do in order to get your marketing working for you. They include a very extensive list, but have they missed anything? Is there anything else that you can think of to make marketing work?2023-01-2211 min
The Monday Morning MarketingEpisode 153 - Stop Advertising to Save MoneyWe know it’s hard to manage your finances at the minute due to the cost of living crisis (aka recession). However, Henry Ford once said: “Stopping advertising to save money is like stopping your watch to save time.” In this episode, Esther and Melanie discuss this quote and agree that stopping advertising to save money is false economy. Marketing and advertising isn’t just ads but can include your personnel costs, platform costs, and even your electricity bills!2022-12-0512 min
The Monday Morning MarketingEpisode 151 - Repurposing contentSo you’ve spent hours researching and writing a blog post or recording and editing a video for your content. You put it up and then what? Is that it? Just using it once? No! You can turn that one piece of content into so many more with just a few adjustments. In this episode Esther and Melanie give you some ideas of what to do and how to repurpose your content for different platforms.2022-11-2113 min
The Monday Morning MarketingEpisode 150 - Marketing jargon explainedDo you get confused by CPM, CRM, CMS and all the other abbreviations and jargon that’s thrown about on a daily basis by marketers? In this episode Esther and Melanie go through some of their favourites and explain a few that they get asked about regularly. Which are your favourites? Which ones still confuse you?2022-11-1413 min
The Monday Morning MarketingEpisode 141 - Consumer Products Marketing with Niamh Hogan, Holos SkincareHow do you sell products online? What goes into your marketing when you have consumer products? Does your ideal audience change over time? These are some of the many questions Esther and Melanie posed to Niamh Hogan on today’s episode. Listen in to find out more about Holos Skincare and how Niamh is now taking over the world!2022-09-1223 min
The Monday Morning MarketingEpisode 117 - Why Imposter Syndrome Hampers your marketingIn today's episode, Esther and Melanie discuss imposter syndrome, faking it until you make it, and why you are the expert in your field and you shouldn't compare yourself to others.2022-03-2816 min
The Monday Morning MarketingEpisode 114 - Do I really need a Facebook Group for my Business?In today's episode Esther and Melanie discuss the various pros and cons of having a Facebook Group for your business. What would you add to the discussion?2022-03-0713 min
The Monday Morning MarketingEpisode 113 - Productivity with Kris WardToday, Esther and Melanie talk to Kris Ward all about productivity. It’s something they preach about all the time. Finally they have someone who knows what they’re talking about when it comes to social media, business and time management.2022-02-2826 min
The Monday Morning MarketingEpisode 112 - Bad ReviewsIn today's podcast, Esther and Melanie discuss different ways to handle receiving bad reviews. Do you agree with them, or do you handle them differently?2022-02-2111 min
The Monday Morning MarketingEpisode 110 - Love your MarketingEsther and Melanie have worked in marketing for years and still love it - how is that even possible? Listen in to today's podcast for tips and ideas on how to fall back in love with your marketing.2022-02-0711 min
The Monday Morning MarketingEpisode 101 - Pinterest with Faye StrangeEver wondered how Pinterest could help your business? Ever questioned which businesses work best on Pinterest? Today, Esther and Melanie ask all these questions and more to their special guest, Faye Strange. Tune in for all the answers.2021-12-0624 min
The Monday Morning MarketingEpisode 97 - Sales and Mindset with Dan HollowayIn today's episode, Esther and Melanie are joined by Dan Holloway, Business Coach for creative entrepreneurs helping them to start grow and scale their businesses and help them understand the difference between the three.2021-11-0823 min
The Monday Morning MarketingEpisode 94 - What is Lead Generation and Why Do You Need It?In today's episode, Esther and Melanie discuss the ins and outs of lead generation and some of the ways businesses can generate leads. Listen in to hear more and send them a message if you have any questions.2021-10-1811 min
The Monday Morning MarketingEpisode 88 - What Not to Say to Your Social Media ManagerIn today’s episode, Esther and Melanie discuss phrases they have heard from other social media managers as they chat "by the water cooler”. Have you heard any of these before? What others would you add to the list? Drop us a message and let us know!2021-09-0613 min
The Monday Morning MarketingEpisode 72 - Collaboration vs CompetitionWhen we are in business, we want to be the best. Does this mean we can’t collaborate with others in order to become the best? In today’s episode, Esther and Melanie discuss some of the pros and cons of collaborating and of seeing everyone as competition.2021-05-1710 min
The Monday Morning MarketingEpisode 71 - How to be a Thought Leader with Tracy LamourieToday Esther and Melanie are joined by Tracy Lamourie founder of Lamourie Media. Tracy was kind enough to give us lots of actionable tips on how anyone can elevate themselves as thought leaders to the top of any industry using earned media to be considered authorities in their fields.2021-05-0924 minThe Monday Morning MarketingEpisode 66 - The Marketing Mix (The 4 P’s)Today, Esther and Melanie are talking about the 4 P’s of marketing - Product, Price, Placement and Promotion. Is it still relevant today? If so, how can we apply it? 2021-04-0510 min
The Monday Morning MarketingEpisode 65 - Community and Relationships with Jay BlakeToday Esther and Melanie are joined by Jay Blake, Connoisseur of Connections and Village Chief. Jay talks to us about the importance of building relationships in business and walks us through The Village.
Visit https://mydigitalvillage.co.uk/ for more information.
Speak to Jay at https://www.linkedin.com/in/jayblakemarlow/2021-03-2820 min
The Monday Morning MarketingEpisode 63 - LinkedIn with Louise BroganToday, Esther and Melanie are joined by Louise Brogan of Social Bee NI. Louise is a LinkedIn expert as well as a Small Business Britain Champion, podcaster and speaker. Louise talks us through how to improve our LinkedIn presence and how to connect with people on the platform.2021-03-1524 min
The Monday Morning MarketingEpisode 61 - Visual Creation with Marie-Clare ByardIn this episode Esther and Melanie are joined by Marie-Clare Byard from NOW Media Live. MC talks about what we need to create visuals (images and videos) for our business without breaking the bank.2021-03-0121 minThe Monday Morning MarketingEpisode 56 - Adding Prices to Products and ServicesShould you add your pricing to your products and services when you advertise them online? Esther and Melanie discuss the pros and cons along with some issues you potential clients may face when they research your items on social media and your website.2021-01-2511 minThe Monday Morning MarketingEpisode 51 - Building Online Communities with Lucy HallLucy Hall has successfully built an online community during the pandemic. We talk to her about why she dedicates hours to the community and what her members get out of it. Esther and Melanie are both members of Digital Women and can vouch for Lucy’s love for her community and her desire to see other women empowered through the group.2020-12-2124 minThe Monday Morning MarketingEpisode 50 - How and why to repurpose your contentSo, you write a blog post, put it on your website, share it on social media and then what? Did you really just spend hours researching, writing, editing and publishing it for it just to be seen once? No. Repurposing your content doesn’t have to be complicated. Turn your blog into lots of other pieces of content. In today’s episode Esther and Melanie give you lots of examples of what to do with it.2020-12-1312 minThe Monday Morning MarketingEpisode 49 - What are the benefits of using social media tools?Have you ever asked yourself why you should use automation, curation or reporting tools to help you manage your social media? This week Esther and Melanie talk to Ravi Shukle, Agorapulse UK & Ireland, about this topic and more.
To get 1 month FREE with Agorapulse go to www.agorapulse.com/mondaymorningmarketing2020-12-0721 minThe Monday Morning MarketingEpisode 41 - Virtual summits featuring Sam KellySam Kelly, aka Tweetinggoddess, joins Esther and Melanie to discuss her upcoming online event and the power of having an online community.2020-10-1122 min
The Monday Morning MarketingEpisode 40 - Customer Service and ComplaintsHow important is customer service on social media? How can you deal with complaints? In this episode, Esther and Melanie discuss these important aspects of social media and give some tips on how to handle customer service.
---
Send in a voice message: https://anchor.fm/monday-morning-marketing/message2020-10-0400 min
The Monday Morning MarketingEpisode 1 - Planning"Fail to plan, plan to fail".
Listen in as Esther and Melanie discuss the importance of planning your content.2020-01-0811 min