Shows
Listen To The Full Audiobook Everyone Is Talking About — So Ground-Breaking!The SaaS Email Marketing Playbook by Étienne GarbugliPlease visithttps://thebookvoice.com/podcasts/2/audible/8026to listen full audiobooks.
Title: The SaaS Email Marketing Playbook
Author: Étienne Garbugli
Narrator: Virtual Voice
Format: mp3
Length: 4 hrs and 48 mins
Release date: 04-18-25
Ratings: Not rated yet
Genres: Marketing & Sales
Publisher's Summary:
2025-04-184h 48
Unlock Your Ears To A Next-Level Full Audiobook.Solving Product by Étienne GarbugliPlease visithttps://thebookvoice.com/podcasts/2/audible/7973to listen full audiobooks.
Title: Solving Product
Author: Étienne Garbugli
Narrator: Virtual Voice
Format: mp3
Length: 9 hrs and 20 mins
Release date: 04-18-25
Ratings: Not rated yet
Genres: Marketing & Sales
Publisher's Summary:
2025-04-189h 20Unlock Audiobooks In Minutes — Thoughtful And Focused.Étienne Garbugli's audiobook: Solving ProductPlease visit https://thebookvoice.com/podcasts/2/audible/7973 to listen full audiobooks.
Title: Solving Product
Author: Étienne Garbugli
Narrator: Virtual Voice
Format: mp3
Length: 9 hrs and 20 mins
Release date: 04-18-25
Ratings: Not rated yet
Genres: Marketing & Sales
Publisher's Summary:
2025-04-189h 20
Innovation Metrics PodcastFinding Product/Market Fit After Launch: What to Do When You're Already on the Market?About the EpisodeIn this episode, Elijah Eilert sits down with Étienne Garbugli. Étienne, the CEO of Sliced, veteran founder, and author of several books, shares his insights.The conversation centers around Étienne’s most recent book, Find Your Market. The book explores how to effectively find Product/Market Fit when innovations are already built or at least partially developed without having factored in the market need properly. Most innovators understand the need for research and experimentation before committing significant resources to but in reality, many organisations, Research and Development departments, and especially universities all too o...
2024-11-061h 02
One Knight in ProductJeremy Kirouac's Hot Take - Founders Need Product Management Training (with Jeremy Kirouac, Fractional Product Leader)Jeremy Kirouac is a "Pan-Canadian" product leader and former startup founder who has thrown himself headlong into the world of fractional product leadership, as well as helping advise companies in all things product-related.
His hot take? That startup founders live in information bubbles that concentrate solely on revenue and don't spend enough time teaching them good product management fundamentals. This impacts their chances of building a good product company and impacts their relationship with product management teams as they scale.
Find Jeremy all over Canada, or on LinkedIn.
If you'd like to appear...
2024-09-2515 min
Super Entrepreneurs PodcastEmpowering Entrepreneurship: Key Insights for Success with Etienne GarbugliWelcome to a world of entrepreneurial insights! In this episode, we delve deep into success strategies with Etienne Garbugli, unveiling the secrets behind scaling startups and boosting business growth. Join us for a dynamic conversation packed with actionable advice and innovative approaches to entrepreneurial triumph. Chapter Stamps: Introduction & Customer Research (00:00:00 - 00:04:00): Etienne's background in customer research and aiding entrepreneurs in understanding their audience. Targeting Segments & Emerging Tech (00:04:00 - 00:09:00): Discussion on startup focus areas, emerging industries like AI, and computer vision's impact. Productivity & Time Management (00:12:00 - 00:14:00): Insights into productivity, separating thinking from execution, and energy...
2024-01-1222 min
Time to MarketSeason One Recap and Lessons LearnedIn the last episode of the season, Sean and Étienne look back at some of the key themes that emerged from the first season.They talk about how entrepreneurship can be viewed more as a career than a one-time experience (02:56), the importance of having conversations in your market (08:34), how founders can evaluate if they’re making real progress (14:24), and why survival is the key (18:53). At the end of the discussion, they share lessons learned from the first season (21:49) and lay the foundations for a second season...- -© LeanB2B and SKMurphy
2023-09-1026 minTime to MarketMastering Product DemosIn this week's episode, Sean and Étienne build on the sales discussion from episode 8. The topic this time is product demos.They talk about the purpose of demos (01:11), why demos should be tailored and how that can be done (04:05), where demos should sit within the organization (10:00), how to work around mixed audiences (15:10), and how to present the company (19:02). They end the discussion with a series of tips to help evaluate whether the demos and the demo process are working or not (20:46).- -Resource mentioned:Working Capital: Assembling Your Team (S...
2023-09-0326 minTime to MarketStrategic Networking: Tips for Building a Purposeful Business NetworkIn this week's episode, Sean and Étienne talk about strategic networking. They discuss whether networking can still be an effective strategy in 2023 (1:01), the types of relationships founders should try to build (5:03), when networking is the right tool for the job (13:06), how to make sure you're getting results from networking (14:14), why follow-ups matter (20:36), how to prioritize your networking efforts (23:15), and the (limited) role tech should play in networking (24:18).- -Resource mentioned:Working Capital: Assembling Your Team (Sean's new book)© LeanB2B and SKMurphy
2023-08-2729 minTime to MarketMaking Tough Decisions as FoundersIn this episode, Sean and Étienne discuss how founders should think about making tough decisions. They start by defining why some decisions are difficult to make (01:11), they then discuss the importance of creating a decision-making framework for the company (04:53), share frameworks for making tough calls (11:13), give tips to help solicit feedback from the team (13:35), and end the episode by sharing ideas on evaluating the decisions made (20:12).- -© LeanB2B and SKMurphy
2023-08-2026 minTime to MarketHow Founders Can Learn Sales on the JobIn this week's episode, Sean and Étienne take a stab at answering a listener's question: how can technical (and other non-commercial) founders learn sales on the job? They talk about how to get started selling (07:04), how to build the confidence to sell early on (13:53), how to evaluate your progress (20:13), how to build consensus inside organizations (22:25), how to stay in the game (22:58), and how to avoid being taken for a ride by prospects (27:02).- -Resource mentioned:Glengarry Glen Ross – Always Be Closing© LeanB2B and SKMurphy
2023-08-1333 minTime to MarketHow to Learn From Co-Founder DisagreementsIn this week's episode, Sean and Étienne discuss how co-founders can keep each other honest and accountable (05:00), how to work around personality types (10:05), how to come to a working consensus (14:50), and when disagreements become harmful (18:38). They also share three key strategies to improve co-founder collaboration (27:00).- -© LeanB2B and SKMurphy
2023-07-3029 minTime to MarketHow Should Startups Think About Their Runway?In this week's episode, Sean and Étienne discuss strategies to extend a startup's runway (3:30). They share ideas on when startups should start thinking about their runway (21:14), the downsides and upsides of different funding strategies (10:32), and what to do when a startup's runway is running out (25:28).- -Resources mentioned:14 Ways B2B Entrepreneurs Can Extend Their Startup Runway to Go the DistancePACE (Communication Methodology)© LeanB2B and SKMurphy
2023-07-2332 minTime to MarketStartup Posters: Are They Useful or Misleading?In this week's episode, Sean and Étienne review four startup posters, discussing where they make sense, what's good about them, and potential drawbacks:Fake it till you make it (01:09)Move fast and break things (06:43)Skate to where the puck is going to be, not where it is now (12:41)If I had asked people what they wanted, they would have said faster horses (16:33)Each quote contains a kernel of practical startup wisdom. But are they useful? Lastly, Sean and Étienne discuss the merit of similar startup posters (19:58).- -Resources mentioned:Ko...
2023-07-1624 minTime to MarketHow Can B2B Startups Play a Fast GameIn the fourth episode, Sean and Étienne officially name the podcast Time to Market (0:38). They discuss three key strategies to help founders play a fast game (2:47). They talk about how B2B founders can evaluate if they’re making real progress (6:33), how to create more proximity with organizations (15:25), and how big (or small) the initial opportunity should be (21:46).- -Resources mentioned:Getting Out of Recruitment – A Hirevoice Post Mortem© LeanB2B and SKMurphy
2023-07-0929 minTime to MarketHow Will AI Impact B2B Founders?In the third episode of "Time to Market," Sean and Étienne discuss their early experiments with AIs and ChatGPT (0:57). They talk about whether ChatGPT is the destination or just a step along the way (13:54) and ask whether the platform is a B2B product masquerading as a B2C product or truly B2C (15:50). Then, they wonder about the impact of AI on entrepreneurship (20:42) and discuss how they see AI and LLMs being most valuable in B2B (21:04).- -© Lean B2B and SKMurphy
2023-07-0226 minTime to MarketThe State of B2B Entrepreneurship in 2023In the second episode of "Time to Market", Sean and Étienne discuss why founders shouldn’t leave their jobs too quickly (0:54), how founders can view entrepreneurship more as a career (13:29), how to transition into entrepreneurship strategically (13:47), what it’s like to startup in 2023 (22:15), and how entrepreneurship seems to be evolving (23:22).- -Resources mentioned:How to Build a Startup Without Funding by Pieter LevelsThe "Owner's Syndrome" by Anthony Bourdain© LeanB2B and SKMurphy
2023-06-2628 minTime to MarketWelcome to Time to Market, a New Podcast for B2B Founders (But Why B2B, Really?)Welcome to "Time to Market," a brand new podcast by LeanB2B and SKMurphy.In this first episode, Sean and Étienne discuss how they got into B2B (1:35), why they stayed in B2B (5:34), and why the idea that organizations are always rational is not always a reality (13:50). Then, they discuss what has changed in B2B (17:27), and what they expect will be changing in B2B moving forward (21:59).
2023-06-1829 min
The Unlocking Growth Show7 ways to win at email marketingÉtienne Garbugli is a three-time startup founder (Flagback, HireVoice, and Highlights) and the author of The Lean B2B, Find your Market, Solving Product and The SaaS Email Marketing Playbook.So we figured Étienne knows a thing or two about a thing or two. We like people who know a thing or two about a thing or two, so we invited him onto The Unlocking Growth Show.Now he’s the CEO of GROWTHOMATOR, an agency helping SaaS and eCommerce companies grow revenue and increase customer retention via email and marketing automation.We spok...
2023-03-1519 min
Funnel RebootLean B2B, with Etienne GarbugliUnicorn, Incubator, Angel, Seed round, Pitch deck, CAC & CLV. These are all buzzwords used by startups. There is one word that's used in startup culture which, unlike the buzzwords, is grounded in reality. Its methodology nudges them to design products that fit the dire needs of the early adopters, and then ride a wave of growth as the wider mainstream market adopts it. We call this methodology lean and from Eric Ries on down, there have been some great founders who have taken time out and written down how they have implemented lean. Today's guest is o...
2023-01-1044 minFunnel RebootLean B2B, with Etienne GarbugliUnicorn, Incubator, Angel, Seed round, Pitch deck, CAC & CLV. These are all buzzwords used by startups. There is one word that's used in startup culture which, unlike the buzzwords, is grounded in reality. Its methodology nudges them to design products that fit the dire needs of the early adopters, and then ride a wave of growth as the wider mainstream market adopts it. We call this methodology lean and from Eric Ries on down, there have been some great founders who have taken time out and written down how they have implemented lean. Today's guest is o...
2023-01-1044 min
Tech Marketing TrendsActionable Tips for Customer-Driven B2B Innovation and Growth - Étienne GarbugliInterested in discovering the key to B2B success in driving innovation and growth for your company? 🔑
Tune into our latest podcast with Étienne Garbugli, the founder & CEO of Lean B2B and the author of his latest book Lean B2B: Build Products Businesses Want.
In this episode, Étienne gives you an insider’s guide to..
💡… what the crucial elements are when innovating and driving growth in b2b tech companies.
💡... the foundation of lean B2B marketing.
💡… how"re-energizing" your product can benefit you and your customers.
Listen to the full e...
2023-01-0529 min
Lessons In Product ManagementSolving Product Growth w/ Etienne Garbugli - Founder & CEO of Lean B2BOn today's episode, I had the immense pleasure of speaking with Etienne Garbugli, Founder & CEO of Lean B2B and Author of Lean B2B, Solving Product, and Find Your Market.
Etienne is a brilliant product thinker and author with a varied and diverse background, all in and around product management. Etienne joined me to shed light on the Growth section of his book, Solving Product. He answered some of my questions, clarified my understanding, and dropped knowledge bombs the entire episode. Enjoy!
Connect with Etienne on LinkedIn
Grab His Books!
2022-09-2027 min
One Knight in ProductBuild Products Businesses Want with the Lean B2B Pyramid (with Étienne Garbugli, Author ”Lean B2B”, ”Find your Market” and ”Solving Product”)An interview with Étienne Garbugli. Étienne is the lead instructor and CEO of Lean B2B, and a three-time startup founder. He's the author of three books: "Find your Market", "Solving Product" and "Lean B2B". The latter book is out for a second edition, and we decided to talk all about it.
We speak about a lot, including:
How the second edition has gone down, why there's a second edition at all and why this book matters to B2B entrepreneurs & product managers
How the book can help both non-technical, subject matter expert startup founders as...
2022-07-0345 min
Przekuć w sukces065 Organizacją pozarządową można zarządzać jak startupem - Aleksandra Chudaś (Zwolnieni z Teorii)Nasza gościni od wielu lat związana jest z fundacją 'Zwolnieni z Teorii', w której zajmuje dziś stanowisko managing directorki. Ola Chudaś wraz z resztą zespołu stara się zarządzać fundacją w sposób, jaki znamy ze świata startupów. Są więc kryteria sukcesu, analiza interesariuszy czy kreowanie propozycji wartości. 📈
Z naszą gościnią rozmawiamy o tym, dlaczego warto poświęcić swoją karierę pracy w organizacji pozarządowej, w jaki sposób zaangażować w swoje działania tysiące osób czy unikać choroby toczącej polski świat NGOsów, czyli 'grantozy'.
...
2022-06-2756 min
The Lean B2B PodcastInnovation Expert Bruno Pešec on *How* Corporate Innovators Can Manage InnovationInterview with innovation expert Bruno Pešec on The Lean Startup, innovation accounting, and how corporate innovators can manage innovation.
2022-04-1850 min
The Lean B2B PodcastB2B Product Management Expert Jason Knight on What to Do After Reaching Product/Market FitB2B Product Management Expert Jason Knight on What to Do After Reaching Product/Market Fit
2022-03-0748 min
The Lean B2B PodcastTestlio Co-Founder Kristel Kruustük on Creating an Enterprise Marketplace for Software TestingTestlio Co-Founder Kristel Kruustük on Creating an Enterprise Marketplace for Software Testing
2022-02-0734 min
The Lean B2B PodcastAvo Co-Founder Stefanía Ólafsdóttir on Addressing Emerging Needs in Product AnalyticsAvo Co-Founder Stefanía Ólafsdóttir on Addressing Emerging Needs in Product Analytics
2022-01-0342 min
E²#18 ITW Etienne Garbugli - Serial Entrepreneur - Serial Auteur - Formateur et Consultant Expert Lean BtoB#18 Etienne Garbugli - Serial Entrepreneur - Serial Auteur - Formateur et Consultant Expert Lean BtoBEureka! J’ai une idée d’un produit (bien et/ou service) qui va faire un malheur ! Je réunie mes économies, j’embauche des ingénieurs qui vont concevoir ce que j’ai dans la tête. Puis, je crée une entreprise pour commercialiser mon produit génial que tout le monde va s’arracher ! ... Et c’est le flop !Vous riez parce que des entrepreneurs qui s’auto-hypnotisent avec leurs idées de génie, on en a tous connu, sauf q...
2021-12-1639 min
The Lean B2B PodcastEnjoyHQ Co-Founder Sofia Quintero on Building and Growing a Business Through Continuous ResearchEnjoyHQ Co-Founder Sofia Quintero on Building and Growing a Business Through Continuous Research
2021-12-1650 min
The Lean B2B PodcastGSoft Co-Founder Simon De Baene on Scaling Product Innovation From $0 to $100M ARRGSoft co-founder Simon De Baene shares thoughts on evolving product innovation and customer development over 15 years.
2021-10-1555 min
The Lean B2B PodcastB2B Product Positioning Expert Nkiruka Nwasokwa on Creating Value Propositions That SellB2B product positioning expert Nkiruka Nwasokwa on creating a value proposition that captures the attention of prospects and drives sales.
2021-06-0353 min
The Lean B2B PodcastSuperpowered Co-Founder Patrick Vlaskovits on the Importance of Focus and Anti-Personas in B2BBestselling author and Superpowered Co-Founder Patrick Vlaskovits shares thoughts on anti-personas, early customer development, and why...
2021-03-1548 min
The Lean B2B PodcastCustomer Development Expert Sean K Murphy on the 3 Capitals Driving Business SuccessSean K Murphy explains why founders need 3 types of capital to make their businesses succeed. We also talked about the right time to start...
2021-03-0938 min
SaaS BossSaaS Onboarding, with Étienne GarbugliÉtienne Garbugli is a three-time startup founder (Flagback, HireVoice, and Highlights) and the author of Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.
We discuss:
- Why SaaS onboarding is difficult
- How the Train Track Approach can help
- How to go about finding the right onboarding strategy for your product
- How to keep levelling it up
Connect w...
2021-02-0737 min
Natalie Luneva55 – SaaS Onboarding, with Étienne GarbugliIn this session Étienne and I discuss email onboarding strategies with Product and marketing consultant Étienne Garbugli. Étienne helps entrepreneurs & innovators leverage customer insights to build and grow businesses. Why is onboarding difficult? Their might have different roles especially if you are in B2B or enterprise because you might need to sell …
2021-02-0437 min
The Lean B2B PodcastTestimonial Hero Founder Sam Shepler on Building and Scaling a Service Business in B2BTestimonial Hero founder Sam Shepler shares thoughts on service vs product businesses and how to go about scaling a service business today.
2021-01-1238 min
Product: KnowledgeSolving Product Gaps to Ignite Growth, with Author Étienne GarbugliAs a 3-time startup founder and 5-time entrepreneur, Étienne has worked in the trenches of building tech companies and introducing innovative products. In “Solving Product,” he has created a reference book to help product creators through the many complex puzzles from ideation to startup, growth, expansion and retrospective. Feeling stuck with solving product-market fit, evaluating your product's true value, finding leaks in your funnel, or targeting new segments? It’s in “Solving Product.” The book is crammed with advice and diagnostics, peppered with hundreds of powerful quotes from many of the greatest minds in product — and tethered to reality by...
2020-12-1427 min
The Lean B2B PodcastAlex Berman on How to Evaluate B2B Market Segments With Cold Email OutreachCold email outreach expert Alex Berman explains how to do customer development and test B2B market segments with cold emails.
2020-12-1033 min
The Lean B2B PodcastAlex Hillman on How a Sales Safari Can Help You Find a Business Opportunity in B2BStacking the Bricks co-founder Alex Hillman explains how to use Sales Safari techniques to find product opportunities worth pursuing in B2B.
2020-10-071h 02
Fab Calando AudioComment monter une séquence de lead nurturing? | Une conversation avec Étienne GarbugliGénérer des leads, c'est une chose, faire en sorte qu'ils sont prêts à passer à la prochaine étape en est tout une autre.
Le lead nurturing n'est pas bien maitrisé par les marketeurs. Trop rapidement prêt à passer à l'exécution, on manque souvent le bateau.
C'est pour ça que je parle avec Étienne Garbugli, auteur du livre The SaaS Email Marketing Playbook
2020-09-0316 min
The G&T SessionsÉtienne Garbugli. Multi-Startup Founder, Advisor and Author of Lean B2B and Solving ProductÉtienne Garbugli is a three-time startup founder (Flagback, HireVoice, and Highlights) and the author of Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.
https://www.linkedin.com/in/egarbugli/
https://www.instagram.com/egarbugli/
https://www.youtube.com/channel/UCFP4D3cYP9cuWBzEX0Vj2Mg
https://twitter.com/egarbugli
https://solvingproduct.com/
2020-07-291h 00
The Lean B2B PodcastProfitWell's Patrick Campbell on the Pros & Cons of a Multi-Product Strategy in SaaSProfitWell founder Patrick Campbell explains how their product opportunities came up, how they analyze markets, and why a multi-product strategy makes sense for their company.
2020-06-1838 min
The Lean B2B PodcastLean UX Co-Author Jeff Gothelf on How Product Teams Should Do Product Discovery in 2020Lean UX co-author Jeff Gothelf explains how modern product teams can de-risk their backlogs and improve their products through continuous product discovery.
2019-12-2428 min
The Lean B2B PodcastBestselling Author Nir Eyal on Using the Hook Model to Improve Product EngagementBestselling author Nir Eyal explains how product teams, designers, and entrepreneurs can use the Hook Model to diagnose and improve product engagement.
2019-12-1223 min
The Lean B2B Podcast5x Founder David Cancel on Why All Businesses Will Become Customer Centric in the Next 10 YearsSerial entrepreneur David Cancel shares unique customer development strategies and explains why all businesses will eventually become customer centric.
2019-11-2730 min
The Lean B2B PodcastSerial Entrepreneur Dan Martell on Learning From Early Product EngagementSerial entrepreneur Dan Martell shares some of the techniques he used in his 5 businesses, and now the SaaS Academy, to learn from early product engagement.
2019-10-1640 min
The Lean B2B PodcastSachin Rekhi on How to Get Actionable User Feedback for Your ProductProduct management expert Sachin Rekhi shares some of the techniques he used at LinkedIn and now with his startup, Notejoy, to get actionable user feedback.
2019-10-1139 minThe Lean B2B PodcastSachin Rekhi on How to Get Actionable User Feedback for Your ProductProduct management expert Sachin Rekhi shares some of the techniques he used at LinkedIn and now with his startup, Notejoy, to get actionable user feedback.
2019-10-1139 min