Shows
Foremost Media Marketing ChatAI Overview For Google Search ResultsIn this episode of the Foremost Media Marketing Chat podcast, Jon Ballard, Evan Facinger, and Christian Martin Romero dive into the evolving landscape of search engines, particularly focusing on AI-generated search results. They explore the implications for businesses, SEO strategies, and the ongoing importance of content quality and authority.
The Evolution of Search Engines and AI
Jon, Evan, and Christian talk about how AI is transforming search engines, from Google's RankBrain to the emergence of new AI-driven search platforms. The team addresses concerns about zero-click searches, where users find answers directly on search results pages...
2024-09-0329 min
Foremost Media Marketing ChatBest Practices for Building a School District WebsiteIn this episode of the Foremost Media Marketing Chat podcast, Jon Ballard and Evan Facinger discuss the unique challenges and necessities for school district websites. They discuss the importance of user experience, ADA compliance, and how to effectively organize content to meet the needs of several different unique audiences.
The Importance of Flexibility and Functionality
Proprietary content management systems (CMS) are often far too limiting for what school districts need. We advocate for the flexibility of open-source platforms like WordPress. School websites need to be functional, easy to navigate, and tailored to the specific needs...
2024-08-0618 min
Foremost Media Marketing ChatStaying Complaint Within Privacy Consent LawsThis episode walks through how website privacy laws are changing and why businesses should get user consent for cookies. It emphasizes compliance is not just legal, but ethical and expected by users.
The Importance of SEO Auditing in 2024
In this episode, Jon Ballard and Evan Facinger discuss privacy consent laws that have already existed in Europe and are starting to increase in specific states across the US. These laws are complex and vary by state, but generally they require websites to get user consent before using cookies to track user activity. The price for non-compliance...
2024-06-0415 min
Foremost Media Marketing ChatThe Helpful Content Update: How to AdaptIn this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update.
The Importance of SEO Auditing in 2024
Hosts Evan Facinger and Jon Ballard walk through the impact of the March 2024 Google Helpful Content Update which doubled down on the September 2023 updates, aiming to elevate content quality across the web...
2024-05-2116 min
Foremost Media Marketing ChatMeeting Customers Where They are w/ GeofencingHosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment.
Compete Locally & Target Only The Best Leads
In this episode of the Foremost Media Marketing Chat Podcast, hosts Evan Facinger and Jon Ballard delve into the intricacies of geo-fencing, a location-based marketing tool that allows businesses to target ads to individuals entering or leaving a specific area. They clarify common misconceptions about geo-fencing, differentiating it from broader geo-targeting capabilities offered by platforms like Google Ads and Facebook. The discussion covers...
2024-03-2715 min
Foremost Media Marketing ChatData Diving with SEO AuditsIn this episode, Evan Facinger and Jon Ballard guide you through the various kinds of SEO audits. They discuss technical audits, content strategies, backlinks, and creating effective SEO roadmaps.
The Importance of SEO Auditing in 2024
Hosts Evan Facinger and Jon Ballard dive deep into the world of SEO audits. As we step into a new year, they explore the significance of understanding and prioritizing different types of SEO audits, including technical, content, and competitor analysis. Evan and Jon discuss the complexities of technical SEO audits, emphasizing the importance of site crawlability, page speed, and the...
2024-01-3024 min
Foremost Media Marketing Chat2023 in Review: AI and the Future of MarketingLet's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward.
The Greatest Year of Change in Marketing History
Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing industry than this one. AI, while extremely useful, has been...
2024-01-0322 min
Foremost Media Marketing ChatWebsite Maintenance: Updating CMS and SEO ImpactsIn this episode we talked about website maintenance, site security, and how staying up to date can help your UX and SEO. Learn how to prevent a security breach while boosting your site and your rankings.
The Critical Role of Website Maintenance
Join Evan Facinger and Jon Ballard in this episode as they delve into the crucial world of website maintenance, shedding light on the paramount importance of keeping content management systems (CMS) up-to-date. With a spotlight on the risks associated with using outdated platforms like WordPress, the duo emphasizes the potential security vulnerabilities and t...
2023-12-0616 min
Foremost Media Marketing ChatWhat to do When Your Google Rankings DropWelcome back to the Foremost Media Marketing Chat Podcast! In this episode we had a chat about algorithm volatility, drops in rankings, and strategies for investigating, diagnosing, and fixing these issues. What should you do when you start to lose the Google rankings you once had? We're here to help.
Solutions for Drops in Rankings
Join Evan Facinger and Jon Ballard in this timely episode as they unravel the mysteries behind sudden drops in Google rankings. From analyzing data in your various SEO tools to keeping up with your competition, we provide actionable insights to...
2023-11-2013 min
Foremost Media Marketing ChatHow to Win Over Millennials w/ Nikki Johnson of DominoWelcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millennial buyer, adding the human element to manufacturing, and a particular win involving Foremost Media, a trade show, and Guitar Hero!
...
2023-05-1837 min
Foremost Media Marketing ChatA to B on Marketing to the C-Suite w/ Laurie Andres of Nord DrivesystemsWelcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)
Time Stamps:
0:00 - Introduction
3:08 - Marketing 101
8:17 - Rich Media Video Content/Nord's LinkedIn Success
14:13 - You need to have a plan
15:14...
2023-04-0544 min
Foremost Media Marketing ChatNavigating a New Internet w/ Kevin Pawlowski of Chemtronics/TechsprayWelcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist system before digital marketing existed to buying 1,000 magic 8-balls!
Time Stamps:
0:00 - Introduction
2:03...
2023-02-2235 min
Foremost Media Marketing ChatRealizing ROI w/ Jessica Jacobson of Apache StainlessWe're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her time in Apache, advice on trade shows, and how to always have a mind on ROI in all your...
2023-01-1125 min
Foremost Media Marketing ChatPreparing for a Successful Manufacturing Website RedesignThinking about revamping your manufacturing website? Your website is a reflection of your business that is meant to grow with you. In fact, the average lifespan of a website is estimated to be between three to five years. Your goals evolve and so should your website.
Careful and strategic planning is critical to be certain the money and time you invest in your new website will produce the ROI you need. This episode, Jon and Evan will guide you through everything you need to know to have a successful website redesign and questions you should be asking...
2021-04-0924 min
Foremost Media Marketing ChatAre You in Control of Your Website?Your website is the lifeline of your business.
But what happens when it's eliminated without any sort of notice?
In this episode, we’re discussing a rather timely topic. Recently, more and more hosted platforms, like Shopify, have pulled content and businesses without any warning. This is quite terrifying and concerning especially for companies dependent on eCommerce sales. Luckily, there are things we can do to avoid this.
Some topics we chat through:
Open Source VS. Hosted Platform
Things to consider to ensure you have control over your assets
Where your target ma...
2021-01-1509 min
Foremost Media Marketing ChatWomen In Manufacturing | Interview with Mavens of ManufacturingToday we’re chatting about all things manufacturing. We’ve been helping manufacturing companies with their marketing for over 15 years. Manufacturing is a vital part of our economy, but it’s often overlooked by job seekers and modern lead generation strategies.
Meaghan Ziemba joins us this episode to share how she is bringing awareness to the industry. Meaghan has been involved in the manufacturing industry for the last 15 years and recently launched a live broadcast combining women empowerment, brand storytelling and personal journeys in the industry called Mavens of Manufacturing.
Job opportunities are on the rise...
2020-12-0921 min
Foremost Media Marketing ChatEverything You Need to Know About ADA Website ComplianceIf you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits.
Time Stamps:
0:00 - Intro
3:20 - What is ADA compliance when it comes to websites?
7:00 - Why...
2020-09-1830 min
Foremost Media Marketing ChatChoosing an Agency For Your Website RedesignWhen it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies.
Time Stamps:
00:00 - Intro
03:16 - Why it’s important to understa...
2020-08-2123 min
Foremost Media Marketing ChatCore Web Vitals & How to Prepare for the UpdateIn this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update.
Time Stamps:
00:00 - Intro
02:06 - Overview of Google Core Web Vitals.
05:20 - What Google Core Web Vitals look at, specifically.
10:03 - How to prepare your we...
2020-08-0715 min
Foremost Media Marketing ChatTop Investments You Can Make When Starting a Business with Jessica WalkerJessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started.
Time Stamps:
00:00 - Intro
04:57 - How many touch points does it take to become a lead.
08:32 - Top investments you can make when getting started.
11:20 - Jessica’s best lead sources.
13:16 - The Alpaca Spirit Animal
14:35 - The business survival strategy...
2020-07-3120 min
Foremost Media Marketing ChatImplementing Marketing Automation and Drip Programs in Your BusinessMarketing automation and drip programs are what we’re chatting all about in today’s episode. While monthly newsletters are great, new contacts are only seeing information after that point. Drip campaigns are sent on a certain time interval or based on a certain behavior. Listen to see how you can implement drip workflows and marketing automation in your business.
Bonus, you’ll find out just how close the Foremost Media office is to a train track. Brownie points if you let us know what timestamp you hear the train.
Time Stamps:
00:00 - Intro
02:12 - Gett...
2020-07-2414 min
Foremost Media Marketing ChatCOVID-19 Marketing StrategiesThe Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? These are the new normal these days and having your content updated can make or break your business.
Time Stamps:
00:00 - Intro
02:23 - Are you potential customers getting the right information?
05:44 - Talking about what you’re doing for COVID can actually help you get to the top of search results.
07:10 - Marketing and advertising spend duri...
2020-07-1311 min
Foremost Media Marketing ChatTips for Redesigning your WebsiteWelcome back to the Foremost Media Marketing Chat Podcast. In this episode, we’re discussing challenges when redesigning a website while sharing actionable insights along the way. Bonus backlink building tip you don’t want to miss.
Time Stamps:
00:00 - Intro
04:50 - 301 redirects and why they’re important
10:04 - Pay attention to what’s driving traffic.
Resources Mentioned:
Google Analytics
Google Search Console
Guide to Website Redesign
Find more marketing insights and show notes at ForemostMedia.com
2020-07-0712 min
Foremost Media Marketing ChatWhy CRO Is Important For Growing Your BusinessWelcome to another episode of the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. This, we’re talking all about conversion rate optimization or CRO. The big question to ask, how can we continue to grow a customer’s business if their site is already highly optimized? Here’s why CRO is an evolution of marketing.
Time Stamps:
00:00 - Intro
01:38 - What is conversion rate optimization, exactly?
08:03 - Example of CRO
17:05 - Testing ideas you can implement.
Resources Mentioned:
Conversion Rate Optimization
Conversion Rate Calculator
Grow Your Business With CRO
Find m...
2020-07-0221 min
Foremost Media Marketing ChatWhat To Expect From The Foremost Media Marketing Chat PodcastWelcome to the first episode of the Foremost Media Marketing Chat Podcast! Meet the voices behind the podcast, Jon Ballard and Evan Facinger. We run through the latest marketing trends while sharing actionable tips along the way. In this episode, learn about the latest Google algorithm update and the importance of capitalizing on content.
Find more marketing insights and show notes at ForemostMedia.com
Time Stamps:
0:00 - Intro
4:17 - Google’s broad core algorithm update.
5:23 - Why your search volume may have increased.
8:24 - The new reality on Google Shopping.
2020-07-0113 min