Shows
Future of Film Podcast96. Evan Shapiro: The Affinity Economy and a New Model for Indie FilmIn this episode, Alex is joined by Emmy and Peabody Award–winning producer, and analyst, Evan Shapiro.
Known widely as the Media Cartographer, Evan has spent years mapping how power, attention, and money move across media. But now he’s gone beyond analysis and into practice with SKIT, a $65,000 feature film shot in eight days and released globally via Tubi and Filmhub.
Evan calls SKIT a case study in the “Affinity Economy”: a new model for independent filmmaking that is creator-led, audience-aligned, and designed for sustainability rather than old industry models of gatekeepers and 'lottery-ticket' thinking.
Evan and Alex explore why the...
2026-01-2250 min
The Media OdysseyGOOGLE, APPLE, HBO MAX, NETFLIX, RTL & SKY: NEW YEAR, BIG CHANGES!Google officially beat Apple and HBO Max is conquering Europe. Welcome back to The Media Odyssey Podcast! In this episode, Evan Shapiro and Marion Ranchet focus on two media milestones that didn’t get the attention you expect: Google officially surpassing Apple in scale, and HBO Max’s long-awaited launch across key European markets. Rather than treating these as isolated news items, the conversation explains why both moments matter and what they reveal about platform economics, global strategy, and competitive positioning.The episode is a reality check on how quick...
2026-01-2248 min
The Media OdysseyBREAKING DOWN NETFLIX Q4Netflix’s earnings beat expectations, but the numbers reveal a business increasingly reliant on optics, pricing, and financial engineering rather than underlying engagement growth.In this live earnings breakdown episode of The Media Odyssey Podcast, Evan Shapiro and Marion Ranchet analyze Netflix’s latest quarterly results, separating headline wins from structural concerns. While revenue, profit, and subscriber figures all came in strong, deeper engagement metrics tell a more cautious story. The conversation focuses on growth rates, viewing hours, ad revenue contribution, and the financial implications of Netflix’s proposed Warner...
2026-01-2135 min
The Media OdysseyIS 2026 MEDIA'S DARK AGES?CES isn’t about gadgets anymore, but who controls the interface between audiences, data, and distribution.Welcome back to The Media Odyssey Podcast! From CES, Evan Shapiro and Alan Wolk, Co-Founder and Lead Analyst of TVREV, unpack what this year’s show revealed about the future of media, entertainment, and technology while expanding on their predictions for 2026. Beyond the hype of AI demos and hardware announcements, the conversation centers on power shifts: who owns how we get information, who controls discovery, and which companies are quietly positioning themselves as the n...
2026-01-1542 min
The Media OdysseyWHO WILL WIN 2026?The media industry isn’t heading for a clean recovery but bracing for another year of pressure, recalibration, and structural change.Welcome back to The Media Odyssey Podcast with a special thanks to Spectrum Reach! In this first part of their 2026 predictions, Evan Shapiro and Marion Ranchet lay out what the coming year will likely bring for media, technology, and entertainment. They cover ongoing layoffs, fragile ad markets, the rise of global distribution strategies, and a new phase of AI-driven discovery. 2026 will test which companies have truly adapted and which are still relying on ou...
2026-01-0851 min
Next in MediaMedia Predictions for 2026 with Evan ShapiroI sat down with Evan Shapiro, the legendary media cartographer and author of the must-read substack Media War and Peace, to kick off 2026 with bold predictions about where our industry is heading. Evan didn't hold back as he unpacked the tension between AI-driven automation and the raw authenticity that makes creators so powerful. We explored how scale and reach are becoming vanity metrics, while fandom and engagement are what truly matter now. From Under Armor to Procter & Gamble, major brands are launching their own content channels and becoming creators themselves rather than just renting influencers. This isn't your typical...
2026-01-0630 min
The Media OdysseyREGIFTED: THE CTO PLAYBOOK FOR SURVIVING FRAGMENTATIONHappy New Year from The Media Odyssey podcast! We're regifting this episode hosts Evan Shapiro and Marion Ranchet recorded live from IBC with Simon Farnsworth (ITV) and Adde Granberg (SVT), two CTOs (or as they call it, “Chief Transformation Officers”) reshaping European public broadcasting. The conversation explores how legacy broadcasters can adapt to a digital-first, fragmented world while facing off against trillion-dollar tech giants.They discuss the shift from “doing digital” to “being digital,” how generative AI and cloud-based workflows can unlock beyond-human-scale production, and the biggest challenge broadcast is facing is mindset. Both guests stress that t...
2026-01-0145 min
The Media OdysseyREGIFTED: TURNING STRUGGLE INTO SCALE WITH DHAR MANNHappy holidays from The Media Odyssey podcast! We're regifting this episode where hosts Marion Ranchet and Evan Shapiro sit down with Dhar Mann, one of the most successful independent creators in the world, to unpack what it really means to build an owned-and-operated media empire in the age of platforms. With over 70 billion views across social media, Dhar has mastered the art of storytelling at scale without relying on traditional Hollywood systems.In a sharp, insightful conversation, Dhar shares the mechanics behind his studio’s meteoric rise, the values that drive his content, and why cre...
2025-12-2547 min
The Media OdysseyFRONTLINE PUTS PBS ON YOUTUBEPublic service media isn’t outdated, instead, it’s fighting for relevance, trust, and survival in a fractured global information ecosystem.Welcome back to The Media Odyssey Podcast. In this episode, Evan Shapiro and Marion Ranchet sit down with Raney Aronson-Rath, Executive Producer of Frontline and Editor-in-Chief of Documentaries at GBH, for a conversation on the future of public media. From political pressure and funding cuts to platform expansion and audience trust, the discussion explores why public broadcasters must be everywhere audiences are without sacrificing journalistic integrity.Through Frontline’s tran...
2025-12-1848 min
The Media OdysseyGRADING 2025: WERE WE RIGHT?Media is not shifting, it’s revealing which predictions actually mapped the year and which trends will define what comes next.Welcome back to The Media Odyssey Podcast! In this special “Predictions Wrapped” episode, Evan Shapiro and Marion Ranchet revisit the forecasts they made a year ago and grade themselves on accuracy. They discuss YouTube’s explosive rise on CTV, Netflix’s unexpected innovation, creator-driven cultural dominance, the slow grind of CTV fragmentation and more. They break down the bets they nailed and the ones that missed the mark.The conver...
2025-12-1157 min
The Media OdysseyBREAKING NEWS: Netflix x WBDHollywood isn’t just consolidating, it’s entering a new era where politics, regulation, and financial pressure determine who survives.Welcome back to The Media Odyssey Podcast! In this emergency episode, Evan Shapiro and Marion Ranchet break down the stunning news that Netflix has emerged as the leading bidder for Warner Bros. Discovery’s studio and streaming divisions. They unpack why the offer makes financial sense, why it’s already triggering political backlash, and how the deal could reshape theatrical windows, global streaming strategy, and the balance of power in Hollywood.Key...
2025-12-0621 min
The Media OdysseyFANDOM > AUDIENCEModern media isn’t just transforming, it’s rebuilding itself around fandom, experimentation, and platform-native storytelling.Welcome back to The Media Odyssey Podcast! In this episode, Evan Shapiro and Marion Ranchet sit down with Holly Graham, Chief Commercial Officer, and Ben Arnold, SVP of Commercial Operations, of Little Dot Studios, one of the most influential digital operators in global entertainment. With more than 1,000 channels across YouTube, FAST, TikTok, and social platforms, plus a massive network of owned brands, Little Dot has become a blueprint for how media companies build fando...
2025-12-0452 min
The Media OdysseyBBC STUDIOS + YOUTUBE A PARTNERSHIP CASE STUDYGlobal media isn’t just transforming, it’s reorganizing itself around fandom, creators, and direct-to-audience ecosystems.Welcome back to The Media Odyssey Podcast! In this special episode from MIPCOM Cannes, Evan Shapiro sits down with Pedro Pina, VP of YouTube in Europe, the Middle East, and Africa, and Jasmine Dawson, SVP of Digital at BBC Studios, for a panel on BBC Studios’ success on YouTube and how traditional media and creator platforms are rewriting the rules of international entertainment. From YouTube’s rise as a global television network to BBC Studios’ creator-native reinvention, Pedro and Jasmine reveal why the ne...
2025-11-2628 min
The Media OdysseyFLYING WITH THE EAGLESSports fandom isn’t just evolving, it’s becoming one of the most powerful engines of modern storytelling and audience engagement. Welcome back to the Media Odyssey Podcast! This week, hosts Marion Ranchet and Evan Shapiro sit down with Jen Kavanaugh, SVP of Marketing and Media for the Philadelphia Eagles, for a masterclass in how today’s most successful teams build culture, narrative, and multi-generational fandom. From global expansion to creator-style content production, Jen reveals why the Eagles have become one of the most influential brands in sports and a case study for every marketer navigating the att...
2025-11-2046 min
The Media OdysseyTUBI PUTS CREATORS IN THE SPOTLIGHTThe line between Hollywood and the creator economy is disappearing…Tubi is leading the charge.Welcome back to the Media Odyssey Podcast! In this episode, hosts Evan Shapiro and Marion Ranchet are joined by Rich Bloom GM, Creators Program & EVP, Business Development at Tubi, to unpack how the Fox-owned streaming service is redefining the creator economy and the very meaning of “creator media.” With over 100 million monthly users, a 95% on-demand model, and a growing library of creator-driven programming, Tubi is blurring the line between traditional entertainment and creator-led storytelling.The conversation explores how Tubi is empowe...
2025-11-1349 min
The Media OdysseyTHE AFFINITY ECONOMY: A MASTERCLASSThe rules of media have changed and the user is now in charge. Welcome back to the Media Odyssey Podcast! In this live episode presented with PreciseTV, Evan Shapiro breaks down the shift from the gatekeeper era of top-down media control to the new user-centric era, where audiences, not executives, dictate what succeeds. Using his signature “media cartographer” maps and data-driven storytelling, Evan unpacks how Big Tech overtook traditional media, how generational shifts are transforming consumption habits, and why the creator economy is now the true center of cultural power.From the “...
2025-11-0650 min
The Media OdysseyWHO WILL BUY DISCO BROS?When billion-dollar deals make more noise than sense, who really wins?In this episode of The Media Odyssey podcast, hosts Marion Ranchet and Evan Shapiro pull back the curtain on the relentless cycle of media mergers and acquisitions where massive buyouts, strategy, and political agendas collide. With characteristic humor and precision, they trace how decades of dealmaking have reshaped, and even broken, the entertainment business, from Hollywood to Europe.The conversation spans the latest shake-ups at Warner Bros. Discovery, Paramount, Netflix, and Apple, while examining Media For Europe’s pan-European expansion and Canal+’s global ambi...
2025-10-3045 min
The Media OdysseyWHY YOU'RE NOT GETTING FILM DISTRIBUTIONThe new buyer isn’t Netflix, it’s the audience. Live from MIPCOM 2025, Evan Shapiro and Marion Ranchet sit down with Filmhub CEO Alan d’Escragnolle and Vortex Media CEO Justin Rebelo to unpack how independent producers and distributors are reinventing the film business for the creator economy.Recorded at the first-ever The Media Odyssey Podcast live show at MIPCOM, this episode explores how companies like Filmhub are helping producers reach global audiences across AVOD, TVOD, and YouTube “Free with Ads;” and why the future of indie film depends on creators learning to sell directly to viewers...
2025-10-2630 min
Content with a view - People, work, care.Become a media no one can ignore - Evan ShapiroIn this first installment of our special series, we meet Evan Shapiro —once a top network executive, now a one-person global media force with unprecedented impact.Today marks the first major milestone: two exclusive episodes on my podcast Content with a view - media, marketing & AI with Evan Shapiro one of the most insightful, powerful and courageous voices in global media.We will be together at IAB Italia event Intersections 2025 for an exclusive panel soon to be disclosed in next days.Evan has been a crucial source of inspiration for me — confirming what I bel...
2025-10-2325 min
The Media OdysseyWHY YOU'RE NOT GETTING FILM DISTRIBUTIONThe new buyer isn’t Netflix, it’s the audience. Live from MIPCOM 2025, Evan Shapiro and Marion Ranchet sit down with Filmhub CEO Alan d’Escragnolle and Vortex Media CEO Justin Rebelo to unpack how independent producers and distributors are reinventing the film business for the creator economy.Recorded at the first-ever The Media Odyssey Podcast live show at MIPCOM, this episode explores how companies like Filmhub are helping producers reach global audiences across AVOD, TVOD, and YouTube “Free with Ads;” and why the future of indie film depends on creators learning to sell directly to viewers...
2025-10-2330 min
The Media OdysseyBREAKING DOWN THE CREATOR ECOSPHEREWho really runs the media world now — creators, corporations, or algorithms?In this episode of the Media Odyssey Podcast, hosts Evan Shapiro and Marion Ranchet unpack the newly released Creator Ecosphere Map, a first-of-its-kind visual of the entire creator economy, created in partnership with Shira Lazar (What’s Trending) and InfluencerMarketing.Ai. Recorded just after MIPCOM, they explore how creators, brands, and traditional media now share the same ecosystem — and what the data reveals about who actually drives engagement, fandom, and revenue online.From TikTok to Substack, YouTube to Patreon, the hosts break down wh...
2025-10-1639 min
The Media OdysseyMEET THE MINDS BEHIND RUPAUL'S DRAG RACEWhat happens when a niche fandom becomes a global streaming powerhouse?In this episode of the Media Odyssey Podcast, hosts Evan Shapiro and Marion Ranchet sit down with World of Wonder co-founders Fenton Bailey and Randy Barbato, the creative minds behind RuPaul’s Drag Race, and a streaming empire built on fandom. They explore how World of Wonder transformed drag culture into an international media brand spanning 17 territories, while redefining what “community-first” streaming looks like in the era of algorithmic sameness.The conversation dives into how WOW thrives outside traditional Hollywood logic through owning its IP, em...
2025-10-0959 min
The Media OdysseyHOW DISNEY KILLED BROADCAST WITH KIMMELJimmy Kimmel is at the center of the conversation where politics, free speech, and billion-dollar mergers collide.In this episode of the Media Odyssey Podcast, hosts Evan Shapiro and Marion Ranchet unpack the dramatic suspension and reinstatement of Jimmy Kimmel—a flashpoint that highlights the collision of politics, regulation, and the crumbling power of broadcast TV. Shapiro explains the FCC’s limited authority, why Chair Brendan Carr’s threats crossed constitutional lines, and how Disney’s rapid cave-in to political pressure triggered a fierce backlash.The discussion broadens to late-night’s decline, the chilling precedent for free s...
2025-10-0251 min
Three Takeaways - Mediapioniers aan het woordEvan Shapiro: You're not reaching 70% of your audienceEvan Shapiro is a media cartographer: through extensive data visualizations and research, he maps out who really holds power in the global tech and media industry. Using this data, he has also been making highly accurate predictions for years about how the media landscape will change. We’re speaking to him live at the International Broadcasting Conference in Amsterdam, where he’s addressing the ‘old media’ with a clear message: things need to change quickly in order to survive. Evan Shapiro is media cartograaf: hij brengt met uitgebreide datavisualisaties en onderzoek in beeld wie er precies d...
2025-09-3043 min
The Media OdysseyWTF IS A MEDIA CTO TODAY?In this episode of the Media Odyssey Podcast, hosts Evan Shapiro and Marion Ranchet record live from IBC with Simon Farnsworth (ITV) and Adde Granberg (SVT), two CTOs (or as they call it, “Chief Transformation Officers”) reshaping European public broadcasting. The conversation explores how legacy broadcasters can adapt to a digital-first, fragmented world while facing off against trillion-dollar tech giants.They discuss the shift from “doing digital” to “being digital,” how generative AI and cloud-based workflows can unlock beyond-human-scale production, and the biggest challenge broadcast is facing is mindset. Both guests stress that the real battle is cultural, no...
2025-09-2545 min
Provoke.fm MediaRethinking Mass Media with Evan ShapiroMedia cartographer Evan Shapiro publishes the definitive chart of the global media industry cited by every pundit and trade publication. After 20 years of disruptive change, the media industry is evolving so quickly beyond recognition that Evan’s chart has emerged as the universal scorecard to keep track of who owns what. Evan joins the Futurists to decipher the chaos in streaming, television, socials and cinema. Topics include: the importance of audience fragmentation across media formats and platforms; the consequences of consolidation; why Big Tech is trouncing Big Media; why Netflix is worth more than Disney, Comcast, WarnerBros Discovery, and Par...
2025-09-191h 01The FuturistsRethinking Mass Media with Evan ShapiroMedia cartographer Evan Shapiro publishes the definitive chart of the global media industry cited by every pundit and trade publication. After 20 years of disruptive change, the media industry is evolving so quickly beyond recognition that Evan’s chart has emerged as the universal scorecard to keep track of who owns what. Evan joins the Futurists to decipher the chaos in streaming, television, socials and cinema. Topics include: the importance of audience fragmentation across media formats and platforms; the consequences of consolidation; why Big Tech is trouncing Big Media; why Netflix is worth more than Disney, Comcast, WarnerBros Discovery, and Par...
2025-09-191h 01
The Media OdysseyIS WHALE TV TV'S BEST KEPT SECRET?In a special episode recorded live from IBC in Amsterdam, the Media Odyssey Podcast brings together hosts Evan Shapiro and Marion Ranchet with Whale TV’s Teresa Lopez and Chris Hock. Once a white-label operating system hidden inside millions of TVs, Whale TV has rebranded and stepped into the spotlight. The discussion dives into the shifting economics of TV hardware, why operating systems are now the key battleground for audience attention, and how Whale TV’s profit-sharing model, Whale TV Profit Sharing, offers a different path than big tech rivals.The group also explores broader indus...
2025-09-1841 min
The Media OdysseyHOW ANGEL IS REVOLUTIONIZING ENTERTAINMENTAfter raising $55M in commitments in just 18 days, Angel is ringing the bell on Wall Street and the three founding brothers come on this special episode of The Media Odyssey Podcast for the first time ever! In this episode, hosts Evan Shapiro and Marion Ranchet sit down with the Harmon brothers—Neal, Jeff, and Jordan, founders of Angel—to explore how they’ve turned an outsider’s vision into one of the most disruptive forces in global entertainment. What started as a family-driven mission to create values-based content has evolved into a studio powered by its audience, financed...
2025-09-111h 09
The Media OdysseyNEPO PRINCES, KILL LISTS, AND C4 SUCCESSIONWelcome back to the Media Odyssey Podcast!In the first episode of Season 2, hosts Marion Ranchet and Evan Shapiro return from summer break to unpack the biggest stories shaping the media landscape on both sides of the Atlantic. They cover everything from NBCUniversal’s cable spin-off and MSNBC rebrand, to European consolidation led by MFE and ProSiebenSat.1, and the growing dominance of YouTube on TV screens. They also examine Roku’s pivot into subscription video and debate who should take the reins as Channel 4’s next CEO.Key Takeaways:1...
2025-09-0447 min
Media Capital - Where Consumer Investing Meets Media Innovation | Consumer Brands | FundraisingInside the Media Universe Map with Evan Shapiro: Tech, Consumers, and the Battle for AttentionToday, we’re thrilled to welcome Evan Shapiro, Emmy-winning producer, professor, media strategist, and founder of ESHAP.ESHAP is a “change agency” known for making sense of chaos in media. If you’ve ever seen the famous Media Universe Map, you’ve seen Evan’s work—he’s the self-proclaimed Media Cartographer, charting how platforms, creators, and culture collide.With a media career spanning iconic comedy shows like Portlandia and Comedy Bang Bang, Evan has become a rare bridge between traditional media and the creator economy. Through his company, his podcast “The Media Odyssey,” and his Substack “Media War & Peace,” Evan is shaping the glob...
2025-09-0442 min
The Media OdysseySEASON 1 FINALESome quotes are memorable because they’re insightful, others because they come on a tin coffee cup.Welcome to the season finale of The Media Odyssey Podcast, where hosts Marion Ranchet and Evan Shapiro close out season one by sharing their last favorite clips – and the behind-the-scenes stories that came with them. From public spats with self-aware CEOs to surprising platform performance data and perfectly ripe metaphors, this episode is both a celebration of what they’ve learned and a preview of what’s next.A sendoff for a season t...
2025-07-3121 min
The Media OdysseyOUR TOP PODCAST MOMENTS SO FAROn this special episode of The Media Odyssey Podcast, hosts Marion Ranchet and Evan Shapiro discuss their favorite moments from Season 1. Evan and Marion select standout clips that capture the biggest themes, surprises, and insights from across the year. It’s a thoughtful, high-energy wrap-up on the state of media through the lens of prediction, collaboration, tech disruption, and creator evolution.This isn’t just a recap, it’s a snapshot of the tectonic shifts reshaping the global content economy, from bundling to content discovery to fandom as KPI.Key Takeaways:
2025-07-2430 min
The Media OdysseyREDEFINING CREATORS with Dhar MannWelcome to a new episode of The Media Odyssey Podcast, where we explore the people and ideas reshaping the media landscape. Hosts Marion Ranchet and Evan Shapiro sit down with Dhar Mann, one of the most successful independent creators in the world, to unpack what it really means to build an owned-and-operated media empire in the age of platforms. With over 70 billion views across social media, Dhar has mastered the art of storytelling at scale—without relying on traditional Hollywood systems.In a sharp, insightful conversation, Dhar shares the mechanics behind his studio’s meteoric rise, the valu...
2025-07-1747 min
The Media OdysseyCHANGING TV ON YOUTUBE with Pedro PinaWelcome to a special edition of The Media Odyssey Podcast from the Croisette at Cannes Lions! Hosts Marion Ranchet and Evan Shapiro sit down with Pedro Pina, Vice President of YouTube EMEA, for a sharp and forward-looking conversation about creators, monetization, and YouTube’s role in the evolving media landscape. As YouTube celebrates its 20th anniversary, the platform is no longer just a distribution tool—it’s a full-fledged ecosystem reshaping how content is created, monetized, and valued.Pina shares candid insights on how YouTube is adapting to the needs of both creators and legacy media players, what’s...
2025-07-1038 min
What’s a Podcast?: The Revolution RedefinedPodcast to Primetime: How Evan Shapiro Turned Audio into TV and What’s NextThis week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road & Veritone One) how and why podcasts should expand into other mediums. At IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang, WTF with Marc Maron). Now he navigates uncharted media waters with his show The Media Odyssey. He’s a perfect guide for this podcast voyage. The team is talking: In Creators We Trust, Podcasting’s New Identity, Audience Con...
2025-07-1030 min
Media RoundtablePodcast to Primetime: How Evan Shapiro Turned Audio into TV and What’s NextThis week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road & Veritone One) how and why podcasts should expand into other mediums. At IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang, WTF with Marc Maron). Now he navigates uncharted media waters with his show The Media Odyssey. He’s a perfect guide for this podcast voyage. The team is talking: In Creators We Trust, Podcasting’s New Identity, Audience Connection, and more. Let’s dig in.
2025-07-1030 min
The Media OdysseyTHINKING LIKE A CREATOR with BBC Studios, Amelia Dimoldenberg, Kiell Smith-BynoeWelcome to a special edition of The Media Odyssey Podcast from the buzzing beachfront of Cannes Lions! Hosts Marion Ranchet and Evan Shapiro explore the collision of traditional media, streaming giants, and the creator economy in an environment buzzing with brand activations and bold narratives. With viewership migrating to digital but ad dollars lagging behind, the episode dives into how media organizations are rethinking measurement, monetization, and storytelling.They’re joined by three influential voices leading that transformation: Jasmine Dawson, SVP Digital at BBC Studios; Kiell Smith-Bynoe, actor on Ghosts and digital-native performer; and Amelia Dimoldenberg, cr...
2025-07-0344 min
The Media OdysseyMEASURING CANNES LIONSWelcome to a special edition of The Media Odyssey Podcast from the heart of the Croisette at Cannes Lions! Hosts Marion Ranchet and Evan Shapiro dive into the evolving mood and key narratives emerging from the industry’s most vibrant gathering. From linear TV’s staying power in Europe to the acceleration of addressable advertising and first-party data, they set the stage for a candid, high-energy conversation on the state of the market.Joining them are two major voices shaping media’s future: Dan Callahan, newly appointed SVP and CRO at Spectrum Reach, and Dave Campanelli, Presid...
2025-06-2626 min
The Media OdysseyDISSECTING STREAMING: Live from StreamTVEvan and Marion take The Media Odyssey Podcast live at Stream TV's Media Universe Summit, joined by two special guests shaking up the content discovery game. Matthew Henick of Ventura TV OS, revealed how Ventura is building a new kind of CTV OS: one that puts transparency, user experience, and publishers first. Then Alan d’Escragnolle, CEO of Filmhub, showed us what a true distribution machine looks like, connecting indie creators and major studios alike to over 100 territories and thousands of licensing deals, with hits like Bounce Patrol leading the charge.From the chaos of...
2025-06-1941 min
The Media OdysseyCHATTING AT GEMA: Unai Iparragirre | EITBIn this episode of "Chatting at GEMA", Marion Ranchet interviews Unai Iparragirre, Head of Channels & OTT at EITB, the public broadcaster in the Basque Country, about being able to adapt to a changing landscape, brave content, and the intersection of public service and entertainment. Iparragirre explains the importance of EITB beyond entertainment to preserve the Basque culture, identity, and language while serving the Basque community across the globe. EITB’s I Need Help, a series about the mental health challenges teenagers faced as a result of the COVID pandemic, underlines Iparragirre’s commitment to public service and social responsibility while...
2025-06-1719 min
The Media OdysseyCHATTING AT GEMA: Emmanuelle Lacaze | Gédéon CommunicationsIn this episode of "Chatting at GEMA", Marion Ranchet interviews Emmanuelle Lacaze, President and Owner of Gédéon Communications, about television design, the Olympics, and innovative collaboration. Lacaze explains how Gédéon Communications, a design agency known for its work on media branding in France and internationally, contributed to the rise of television design with new ways of thinking about creativity and concept. Lacaze also speaks to how Gédéon Communications was responsible for designing the 2024 Paris Olympic emblem as well as their elaborate pitch strategy and the five-year-long process of preparing for the Opening Ceremony. ...
2025-06-1719 min
The Media OdysseyCHATTING AT GEMA: Pierluigi Colantoni | RAIIn this episode of "Chatting at GEMA", Marion Ranchet interviews Pierluigi Colantoni, Creative Director at RAI, Italy’s national broadcasting company, about creative packaging, branding and promotion, and the growing role of data in media. Colantoni speaks to how data informs creative decisions and the delicate balance between creative instincts and data while warning that data may become too central and rising concerns over privacy. Colantoni highlights the importance of sincerity and localization in creative processes, especially in the age of AI, and what can be lost in the race for efficiency. Pierluigi Colantoni is t...
2025-06-1713 min
The Media OdysseyWRAPPING H1 2025 IN MEDIAThis week on The Media Odyssey Podcast, Evan Shapiro and Marion Ranchet roll up their sleeves to recap the tumultuous first half of 2025. From mass layoffs at Disney, ITV, and Warner Bros. Discovery to a sports rights meltdown in Europe, they dig into the biggest media headlines of the season, and what they truly reveal about the state of the business. Evan and Marion dissect the difference between strategy and reactive chaos, while highlighting where leadership is stepping up, or falling apart.They also explore the rising relevance of public service broadcasters, the challenges of entering new...
2025-06-1225 min
The Media OdysseyTRANSFORMING MEDIA WITH AIAI: fear it or figure it out? This week on The Media Odyssey Podcast, Evan Shapiro and Marion Ranchet sit down with David Rudnick, CTO of LG Ad Solutions, to unpack how artificial intelligence is reshaping connected TV, from creative optimization to real-time personalization. They tackle big questions: Is AI replacing jobs or removing the boring parts? How can marketers catch viewers in their moments of interest? And what happens when your content strategy is as adaptive as your audience?From “cutting the fat” to building trust in algorithms, this episode breaks down the hype and the hope...
2025-06-0545 min
The Media OdysseyOPTIMIZING IP ON SOCIALThis week on The Media Odyssey podcast, Evan and Marion join to delve into the fast-evolving world of digital content distribution, with a behind-the-scenes look at one of YouTube’s most powerful enablers: Merzigo. Joining the show is Dilip Bala, SVP & GM of Merzigo U.S., to unpack how the company helps IP owners—from broadcasters to studios—unlock serious revenue and global reach through platform-specific strategy, content optimization, and data-driven localization.From reviving old dramas with fresh life to proving that YouTube can actually boost TV ratings, this episode is packed with surprising insights and real-world case s...
2025-05-2939 min
The Media OdysseyBREAKING ADS w/ Dan CallahanThis week on The Media Odyssey Podcast, Evan Shapiro and Marion Ranchet reunite to tackle one of the hottest debates in advertising: Which ads actually work—and why? Joined by Dan Callahan, GVP of National Advertising Sales at Spectrum Reach, they dive deep into the evolving world of addressable advertising, the rise of zero-party data, and why transparency and performance now rule the media landscape. From the addressable table of elements, to the return of the bundle, and the future of targeting, this episode is a must-listen for folks looking to understand today's must-have strategy in ad sales....
2025-05-2254 min
The Media OdysseyPIVOTING CAREERS IN MEDIA with Jazz Pitcairn and Katrina CraigwellDouble duty! This week, Evan sits down with Katrina Craigwell, head of products at JP Morgan Chase, and acclaimed writer/director Jazz Pitcairn to discuss building resilient careers, making bold pivots, and the power of curiosity, networks, and hustle in a rapidly shifting industry.Whether you’re looking to make a career transition, advance in your current field, or just stay ahead of the curve, Katrina and Jazz offer actionable advice to help you thrive in today’s fast-paced world. Tune in for an inspiring discussion on how to turn challenges into opportunities and keep your care...
2025-05-1536 min
The Media OdysseyKIDDING ABOUT TV with Jo RedfernJo Redfern, a kids media veteran and Founder of Futrhood Media, joins the pod this week for a deep dive into the future of youth content and the evolving business models shaping it. From launching Peppa Pig and leading BBC Children’s brands to advising global sports leagues and creators, Jo brings decades of frontline insight into the radical transformation of how young audiences engage with content. They unpack the rise of YouTube and Roblox, the creator economy’s growing dominance, and why IP owners must now think like marketers, developers, and distributors across every platform. Learn why...
2025-05-0830 min
The Media OdysseyWAGING THE CTV OS WARS with Alan WolkIn this episode of The Media Odyssey, host Marion Ranchet welcomes Media Analyst and TVREV Co-Founder Alan Wolk for a deep dive into the ever-evolving Connected TV landscape. Marion and Alan dissect the current lull in CTV innovation, the strategic missteps of new entrants like The Trade Desk, and the rising competition among legacy OS manufacturers, big tech players, and fast-growing indie platforms like Titan and TiVo. They also explore how fast channels, contextual advertising, and shoppable TV are shaping the industry's future—and why measurement, monetization, and buyer confusion remain major hurdles. From Roku’s platform revenue power play...
2025-05-0133 min
The Media MachineEvan Shapiro: The Rebel Cartographer Challenging Media GiantsIn this episode of the Media Machine Podcast, Johanna Salazar hosts Evan Shapiro, the unofficial cartographer of the media universe. They discuss the end of the streaming wars, Netflix's transformation and current streaming challenges, and the rise of big tech in dominating the media landscape. Shapiro shares his personal journey from being a TV executive to becoming an independent media analyst, consultant and creator, discussing the challenges and successes he faced along the way. They delve into the importance of radical collaboration in traditional media, the role of data, the live sports bubble and the surprising resilience of companies...
2025-04-2942 min
The Media OdysseyTESTING & LEARNING: The CBC Case StudyIn this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet sit down with Paul McGrath, Senior Director of Entertainment Strategy and Audience Development at CBC, to explore how Canada’s public broadcaster is navigating the shift from linear to digital media. Paul shares the inside story of CBC’s strategic pivot toward YouTube as a major distribution and engagement platform. From launching CBC Gem to building out a portfolio of 50+ YouTube channels, McGrath explains how his team grew total watch time by 65%, with long-form content (20+ minutes) accounting for nearly half of total usage despite being only 20% of the...
2025-04-2438 min
The Media OdysseySTREAMING EUROPEIn this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet travel to Lyon, France to sit down with Bedrock CEO Jonas Engwall to explore how European broadcasters are quietly leading a streaming transformation. From free, ad-supported platforms to collaborative infrastructure, the trio unpacks why Bedrock’s tech backbone is helping legacy media compete with global giants — and why Europe’s streaming future may lie in radical cooperation over direct competition.For more on Bedrock...https://bedrockstreaming.com/Thank you Bedrock CEO Jonas Engwall for joining this week's pod!https://www.linkedin.com/in...
2025-04-1753 min
The Media OdysseyPREDICTING THE UPFRONTSIs Digital Still A Safe Bet? From economic uncertainty to the rise of connected TV, Evan Shapiro and Marion Ranchet predict a more cautious, data-driven Upfronts season where flexibility trumps tradition. With brands holding back big commitments, digital giants like YouTube, Meta, and Amazon stand to gain as safer, more measurable bets.Evan forecasts a continued move away from chunky upfront deals in favor of platforms that offer agility and proven ROAS. The Media Odyssey welcomes Ioanna Protogiannis (Sr. Director, Measurement and Reporting Solutions at LG Ad Solutions) who highlights the growing importance of first-party data, smart segments...
2025-04-1040 min
The Artists: Arts, Culture, and Cinema with Suchita BhhatiaEP 159 CONTENT VS DATA FT: EVAN SHAPIROThis episode of The Artists Podcast promises a captivating exploration of the evolving media landscape, featuring renowned producer, professor, and media cartographer Evan Shapiro. Known for mapping the tech and entertainment ecosystem with sharp insights, Shapiro’s work in his Media War & Peace newsletter has helped shape the conversation around the future of media. With a background that includes running TV networks, winning an Emmy and two Peabody Awards, and speaking at prestigious events like SXSW and MIPCOM, Shapiro brings unparalleled expertise to the table. In this episode, Shapiro dissects the mess the media universe is in and addre...
2025-04-0640 min
The Media OdysseyTAKING A CLOSER LOOK AT: Comcast & Canal+In Episode 14 of The Media Odyssey, Marion Ranchet and Evan Shapiro conduct a deep dive on the evolving strategies of Canal+ and Comcast. Canal+ stands out for its global expansion—especially in Asia and Africa—despite challenges with high content costs and navigating a digital shift. Comcast, on the other hand, is facing broadband stagnation and controversy over its decision to spin off low-margin cable networks into a new company, raising concerns about long-term growth. Both companies reflect the broader struggle of legacy media adapting to a user-driven, digital-first world. Check out this week's episode to hear more! Int...
2025-04-0327 min
The Media OdysseyFIXING TV'S UXIn this episode of The Media Odyssey podcast, Evan Shapiro and Marion Ranchet dive into the frustrating user experience of streaming platforms and the growing crisis in content discoverability. With insights on interface design, consumer behavior, and the rise of super apps, Marion and Evan explore how platforms like Roku and Amazon are the new gold standard in the entertainment landscape. In a very special segment, guest Calle Sjönell introduces Swipefinder, a Tinder-style app that helps users find what to watch faster—while unlocking new monetization opportunities for streamers.To learn more about Swipefinder - https://www...
2025-03-2740 min
The Media OdysseySIZING THE CONTENT ECONOMY - Live from MIP London!In this FIRST EVER live recorded episode of The Media Odyssey at MIP London, Evan and Marion dive into the evolving landscape of the content economy, the impact of streaming giants pivoting towards sports, shifts in streaming investment, and the growing influence of AVOD and FAST platforms. They also welcome Ryan Afshar (VP, Publishers & Platforms at LG Ad Solutions) for a deep dive into the FAST ecosystem and how television manufacturers like LG are reshaping the way audiences discover and consume content.Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8Connect with us on...
2025-03-2031 min
The Media OdysseyCHATTING AT SXSW: Nicki Sheard | BBC StudiosIn this episode of "Chatting at SXSW", Evan Shapiro speaks with Nicki Sheard, CEO of Brands and Licensing at BBC Studios, about how the company monetizes its vast content library globally. Sheard highlights the success of Bluey, which was the most-streamed TV show in the U.S. in 2024 and has grown into a massive franchise with consumer products, stage shows, a movie in development, and upcoming integration into Disney parks. BBC Studios strategically distributes its brands, including Doctor Who, Top Gear, and BBC Earth, across multiple platforms—linear TV, streaming, social media, and YouTube, where it now has 90 active ch...
2025-03-1607 minThe Media OdysseyCHATTING AT SXSW: Steve Bagdasarian | ComscoreOn this episode of "Chatting at SXSW", Evan Shapiro sits down with Steve Bagdasarian, Chief Commercial Officer of Comscore. They discuss the shift from traditional broadcast measurement to cross-platform, the increasing role of programmatic advertising and psychographic-based targeting, as well as the evolving landscape of media measurement and advertising, focusing on multi-currency vs. multi-measurement models and how Comscore differentiates itself with its granular, locally-driven measurement approach.Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8Connect with us on Linkedin:Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet...
2025-03-1608 minThe Media OdysseyCHATTING AT SXSW: Mike Sid | AteliereMike Sid (Senior Business Acceleration Office at Ateliere) joins Evan Shapiro at SXSW 2025! The conversation touches on the evolving media landscape, emphasizing how creators must adapt to multi-platform distribution and fast-paced content demands. Ateliere helps do just that. Mike Sid highlights how Ateliere’s technology enables both small creators and large production companies to improve workflow efficiency, reduce costs, and accelerate content delivery. Their tools allow remote collaboration, real-time editing, and rapid content turnaround, making professional-grade production more accessible. Interested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8Connect with us on Linkedin:Evan Shap...
2025-03-1608 minThe Media OdysseyCHATTING AT SXSW: Ruth Berry | ITV StudiosIn this episode of "Chatting at SXSW", Evan Shapiro interviews Ruth Berry, President of Global Partnerships & Zoo 55 at ITV Studios, about the network's evolving content strategy. Berry explains how ITV Studios, which operates in 13 markets with 60 production companies, is adapting to changing viewer habits by expanding into digital platforms through Zoo55, ITV’s digital studio. Zoo55 helps repurpose existing content—like Love Island, Hell’s Kitchen, and River Monsters—to reach new, younger audiences on platforms such as YouTube, gaming, and FAST channels. She highlights how audiences now consume long-form content in non-traditional ways, with YouTube on connected TVs becoming...
2025-03-1609 minThe Media OdysseyCHATTING AT SXSW: Lydia Daly | ParamountIn this episode of "Chatting at SXSW", Evan Shapiro speaks with Lydia Daly, EVP, Head of Advertising Research and Insights at Paramount, about how brands navigate the rapidly evolving cultural landscape. Daly's team studies audience behaviors, market trends, and cultural shifts to help advertisers make informed, data-driven decisions. She highlights the increasing velocity of cultural change, where trends emerge and disappear quickly, making it challenging for brands to determine when and how to engage. Daly emphasizes that brands must develop social listening capabilities, understand trend cycles, and establish clear brand guidelines to navigate this fast-moving space effectively. She also...
2025-03-1608 min
The Media OdysseySUPER BUNDLINGHOW IS BUNDLING RESHAPING MEDIA TODAY?In this episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet dive deep into the world of subscription bundling with special guest Anil Malhotra, co-founder of Bango. They explore how the digital subscription economy is evolving, why consumers are increasingly turning to indirect subscription bundles, and how bundling can drive brand loyalty and lower churn rates. From streaming services to AI tools and retail subscriptions, Anil shares fascinating insights from Bango’s latest research report, Subscriptions Assemble, revealing key trends shaping the bundle economy. Learn more about how telcos, retailers, an...
2025-03-1334 min
The Media OdysseyMEASURING TV TODAYWHAT ARE THE METRICS THAT MATTER NOW? Evan Shapiro and Marion Ranchet dive into cross-platform measurement, the top priority for ad buyers in 2025 and a growing challenge worldwide. They explore how fragmented data, inconsistent standards, and a lack of collaboration between broadcasters and platforms are making it harder to track audiences across TV, streaming, mobile, and more. The conversation highlights why standardized, transparent measurement is critical for advertisers and the industry’s future. They debate whether having multiple competing measurement systems sparks innovation — or just adds confusion — as the media landscape rapidly evolves.Interested in sponsorship? https...
2025-03-0626 min
The Media OdysseyYOUR BRAIN ON ADVERTISINGOn this special episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet sit down with Tony Marlow, Chief Marketing Officer at LG Ad Solutions, to explore the ongoing transformation of television advertising. They dive into The Big Shift—how consumer habits moved from traditional TV to streaming and the growing acceptance of ad-supported content.Tony shares insights from LG Ads' latest research, highlighting that not only do most viewers use ad-supported streaming, but many actually prefer it. The conversation touches on shoppable TV, CTV ad targeting, and the role of AI in advertising, along with th...
2025-02-2731 min
RealmIQ: SESSIONSRealmIQ: SESSIONS with EVAN SHAPIROSend us a text In this episode of RealmIQ: Sessions, Curt Doty hosts Evan Shapiro, the "official cartographer of the media universe." Shapiro, an Emmy and Peabody Award-winning media strategist, discusses AI’s increasing politicization, its impact on media and technology, and how creatives can embrace AI to stay ahead. The conversation touches on AI’s role in filmmaking, job market shifts, and the transformation of traditional and digital media landscapes. Shapiro also highlights the rise of independent creators and the importance of understanding new media distribution models. Topics DiscussedAI a...
2025-02-2144 min
The Media OdysseyEARNINGS SEASONDISNEY, GOOGLE & SPOTIFY, OH MYMarion Ranchet and Evan Shapiro dissect Disney, Alphabet/YouTube, and Spotify’s 2024 earnings, exploring Disney's struggle for streaming profitability, digital ad trends, YouTube as TV-first platform, and Spotify’s surprise turnaround. TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-CClick HERE to get your ticket to the show TODAY!Sources: Disney QESpotify QEGoogle QE00:00 - Introduction 00:30 - MIP London Announcement02:24 - Disney 13:47 - YouTube & Alphabet (Google)26:56 - Spotify 39:14 - Closi...
2025-02-2040 min
The Media OdysseySPORTING LIFEFLY, EAGLES FLY!After an electric Super Bowl victory, Marion and Evan return to their mics to explore how streamers like Netflix and Amazon are shifting to mass-market content in a bid to capture advertising dollars—raising the question of, "Are streamers becoming the new traditional broadcasters?" With insights into the challenges of live sports streaming and the evolving strategies of media giants, this episode is all about the way we watch our teams. TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-CClick HERE to get your tick...
2025-02-1341 min
The Media OdysseyOVERCOMING FEAR OF FINDING OUT WITH CHANNEL 4BROADCASTERS x YOUTUBE In this special episode of The Media Odyssey, Evan and Marion welcome their first-ever guest, Matt Risley, Managing Director of 4Studio at Channel 4. Channel 4 has made a bold shift in its approach to YouTube—transforming it from a marketing tool to a primary broadcast and monetization platform. Matt shares - in an exclusive for The Media Odyssey - insights and data on how the network tested, adapted, and expanded its YouTube presence, the challenges faced, and the data-driven results that followed. YouTube strategy for traditional media, with a particular focus on public service media an...
2025-02-0634 min
The Media OdysseyWHY NETFLIX WILL STOP REPORTING SUBSTMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-CClick HERE to get your ticket to the show TODAY!In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet tackle the latest in media and tech. They dive into the TikTok controversy and future ownership possibilities. The duo also unpacks Netflix’s Q4 earnings, discussing subscriber growth, the rise of creator-led content, and the company’s evolving ad business. Could Netflix acquire TikTok? Finally, Evan and Marion will be recording their first live podcast recording at the inaugu...
2025-01-3037 min
Innovation MinutesS4#9 Medien und Big Tech: Vom Gegner zur Partnerschaft? (zu Gast Evan Shapiro)zu Gast Evan Shapiro
Wie können Fernsehsender und Streaming-Plattformen im digitalen Zeitalter wirklich erfolgreich sein? In dieser Folge von den Innovation Minutes spricht die Host Sabrina Harper mit dem Medienstrategen Evan Shapiro über die Herausforderungen und Chancen der Nutzerzentrierung.
Evan teilt seine spannenden Einsichten dazu, warum Medienunternehmen heute mutiger sein müssen, um mit Plattformen wie YouTube zusammenzuarbeiten und warum dies oft der Schlüssel ist, um Desinformation entgegenzuwirken und Relevanz zu bewahren. Sie diskutieren, wie Big Tech und die Creator Economy das Spielfeld neu definieren und was das für die Zukunft der Medien bedeutet.
2025-01-2329 min
The Media OdysseyMERGING AHEADPlace your bets! FUBO-HULU ante up in the battle of streaming. Will ROKU cash out and sell? Will Apple ROLL THE DICE and hit the table? Who's ALL IN and who's BLUFFING? Evan Shapiro and Marion Ranchet delve into the steaming pot of mergers and acquisitions in media. They'll explore the motivations, consequences, and implications of the latest deals shaping the industry. Today, the stakes have never been higher.Marion's Substack, Streaming Made Easy goes PREMIUM! Each week, Streaming Made Easy aims to equip you with insights and analysis that deepened your understanding of the E...
2025-01-2341 min
The Media OdysseyPREDICTING 2025 MEDIA (PART 2)2025 is about In-Game Ads & The Creator Economy. McDonalds, Chick-fil-a and Duolingo are the Creators we never knew we needed.Tune in for PART 2 of Evan Shapiro and Marion Ranchet's bold predictions for the media landscape in 2025. They explore the rise of brands as creators, AI's growing role in the industry, and the increasing demand for live content. Evan and Marion discuss everything from AI to the evolution of advertising in games and the Creator Economy's impact on traditional media. Plus, our hosts dive into the challenges facing connected TV and what it will take to thrive...
2025-01-1627 min
The Media OdysseyRECAPPING CES 2025: BONUS EPISODEMartha & Mergers & Media, Oh My! From the market maneuvers of Fubo and Disney to Evan's presentation alongside Martha Stewart and much much more. In this BONUS EPISODE, Marion and Evan chat all things CES. WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/yoRsQk15ryAInterested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet - https://www.linkedin.com/in/marionranchet/Newsletters: Marion Ranchet - https://marionranchet.substack...
2025-01-1412 min
The Media OdysseyPREDICTING 2025 MEDIA (PART 1)Is YOUTUBE the new GOLD STANDARD of Entertainment? The Hard Bundle Strikes Back? Is JAKE PAUL the new BRAD PITT? This two-part discussion kicks off with hosts Evan Shapiro and Marion Ranchet's first 5 predictions of 2025, covering major trends and shifts in the ever-evolving and choppy seas of the media industry. From YouTube's growing dominance on television screens to Netflix's evolving strategies, to the rise of hard bundles in streaming, and to the future of collaboration between broadcasters and tech giants - Evan and Marion explore the innovations, partnerships, and consumer behaviors of the future. With insights fr...
2025-01-0929 min
The Media OdysseyWRAPPING 2024 MEDIAIn the inaugural episode of The Media Odyssey, Evan Shapiro and Marion Ranchet delve into the evolving dynamics of the global media landscape. With Evan representing the U.S. perspective and Marion providing insights from Europe, this podcast explores the intersections and contrasts of media trends on both sides of the Atlantic. In this episode, Evan and Marion review and rate their media predictions for 2024. Marion elaborates on her forecast regarding European broadcasters' increasing adoption of AVOD (Ad-supported Video on Demand) and FAST (Free Ad-supported Streaming Television) hubs, such as “M6’s collaboration with Pluto TV, JOIN’s extensive AVOD c...
2025-01-0231 min
TV-Helden - der Branchen Podcast für alle die sich professionell mit Fernsehen beschäftigenEvan Shapiro (Media Universe Cartographer) Navigating Media Challenges, Key Trends in Media, Generational Shifts & Collaboration Over Competition (#67)In this episode of TV-Helden, our host Christian Heinkele is joined by Evan Shapiro, a distinguished media industry expert renowned for his forward-thinking insights on the future of television and streaming. Evan shares his vast knowledge on the rapidly changing landscape of media consumption, providing invaluable perspectives for both industry insiders and enthusiasts. The interview was recorded during Medientage München in their Podcast Studio. Key take aways:
Embracing Competitors as Partners: Evan stresses the importance of media companies embracing platforms like Google, YouTube, and Amazon as distribution partners. Despite being competitors, these platforms can offer significant r...
2024-10-3135 min
Your ListenerIntellectual honesty with Evan ShapiroIn this episode, I collaborate with Evan Shapiro. Evan is an author, digital content creator, media enthusiast, and accidental Buddhist. On Evan's podcast, No Expert But..., he gives short philosophical commentaries on a range of important topics — it's a format so accessible that it may just convert you to philosophical thinking! Evan also co-hosts the radio program Celluloid Dreams on 2SER (107.3) and discusses film culture.Here, we discuss the idea of intellectual honesty and how it's possible make perfectly valid arguments for entirely the wrong reasons.Learn about Evan's wo...
2024-09-1557 min
No Expert ButIntellectual HonestyThis episode is a collaboration between the Your Listener and No Expert But podcasts. We discuss intellectual honesty and making arguments with sincere intentions and touch on many ideas and concepts that are related. This conversation is not advisory and if you have any concerns about aspects of your life please seek the help of a professional. Our aim is to explore ideas with an open and non-judgmental approach. We hope you enjoy listening and find ideas that stimulate your conversations and interactions.
Your Listener (John Cuturilo, B.Psych.Sc)
yourlistener.wixsite...
2024-09-1557 min
Insider Interviews: Media and Marketing ProsHow to Maximize Streaming Revenue and Creator Power: Lessons from Digital Native Braden Blacker and Media Maven Evan ShapiroAt an age when most are consumed with after-school activities, 17-year-old Braden Blacker is consumed with generating a billion-views a month. The entrepreneurial high schooler is disrupting the creator marketing industry, helping manage staggering monthly viewership for top influencers like The Botez Sisters and Sketch, across platforms like YouTube and Twitch. Listen to Braden to understand how to maximize visibility and influence in the digital media world.
And in an almost impossible feat, Evan Shapiro has corralled the comparative sizes and revenue of every media entity onto a single sheet of paper, making this cartographer a media...
2024-06-0628 min
Leader GenerationEP84: From Cable To Creators: Today's Media Landscape With Evan ShapiroEvan Shapiro shares how big tech companies are redrawing the boundaries of the media sector. This episode covers today's seismic shifts, from the rise and impact of tech giants to the strategic use of data in marketing.
The episode explores how brands must adjust to changing consumer behaviors, highlighting the essential shift from reach to meaningful engagement. They discuss using first-party data and machine learning to craft personalized messages that hit home. Plus, insist on measuring marketing success through actual sales, not just exposure.
With a wealth of knowledge on impact over impressions and investing in...
2024-04-2439 min
Media RoundtableCan We Save The Media? Evan Shapiro and a New Fairness Doctrine“I trusted what [the press] were telling me for the most part… and then social media comes along and says ‘Not so fast democracy!’ and it really just pulls everybody into their corners to never emerge.”
Evan Shapiro, Media Cartographer, CEO of ESHAP
In this episode of the Media Roundtable, we’re blowing things up and getting back to our roots–talking with a giant who’s making a ruckus about topics we care deeply about–the fragmentation and polarization of media and its impacts on democracy.
Back on the host microphone is Oxford Road founder and CEO Da...
2024-02-1458 min
A guy with a scarfEp. 24: The Media Cartographer - Evan Shapiro on Rethinking What MattersThe Media Cartographer Evan Shapiro on Reinventing Our Relationship with Work
I recently had the pleasure of interviewing Evan Shapiro, a veteran media executive turned author and consultant, on my podcast “A Guy with a Scarf.” Shapiro is the creator of the Media Universe Map, a visual representation tracking the market value of major media companies. We covered several pressing topics: the state of the media industry, the integral role of sports media, Shapiro’s own health issues, and the importance of civic participation. Here are some highlights from our wide-ranging conversation:
On the seismic changes in media:
“Two companie...
2023-12-1946 min
TR Talks Toronto Real Estate44. Navigating Real Estate Challenges: A Conversation with Evan ShapiroSend us a textDescription: Join Xerxes and Team Rajpal as they sit down with Evan Shapiro, a seasoned real estate and business lawyer, for an insightful discussion on the often overlooked but crucial topic of problems in real estate closings. From financing issues to property conditions, Evan shares valuable advice and practical tips to help both buyers and sellers navigate potential obstacles. Learn about the legal implications, consequences, and proactive steps to ensure a successful and smooth closing. Whether you're a first-time buyer or an experienced investor, this episode sheds light on the complexities of real...
2023-11-2329 min
Podcast PerspectivesMedia War & Peace’s Evan Shapiro on Podcasting in the Media UniverseEvan Shapiro writes the newsletter “Media War and Peace” where he maps out the state of the media industry using data visualization models. He’s also a professor at NYU and used to work in podcast and television development at IFC Sundance and NBC Universal’s Seeso.This background allows him to have a comprehensive view of the podcast industry from a global perspective, and how it’s situated in the broader media environment. It also allows him to know from experience how to make a successful and sustainable podcast. This all made for a really i...
2023-10-1129 min
TV-Helden - der Branchen Podcast für alle die sich professionell mit Fernsehen beschäftigenTV-Helden #46 with Evan Shapiro (Media Universe Cartographer) about his Lessons Learned in TV-Industry, US media apocalypse and the German TV Broadcasters"Being years behind the American Media market is now somewhat of an advantage for German Media, especially the Public Service Media sector. By not chasing after American Media, there's a chance that German Media can avoid the mistakes that have led the US entertainment industrial complex to their current collective apocalypse. But you still have to choose to avoid it."
Evan Shapiro, the official, unofficial cartographer of the Media Universe, shared his insights into the tech and entertainment ecosystem, as well as his vision for the future of the media industry.
We discussed the mega-trends s...
2023-08-0849 min
Media Industry GuruEvan Shapiro, The Map Of The Future |Season 4, Episode 10|Here is Evan Shapiro. He is a very special guest who is the former president of National Lampoon and has been an executive for IFC and Sundance TV, NBCU, and The Public Theatre. He currently is an Executive Producer, Professor at NYU and Fordham & Media Cartographer. He describes himself as a Neoist and has his own newsletter called Media War & Peace. He is also an Emmy and Peabody Award Winner. Here, he is going to share his advice that he gives to his students and his eclectic film experience. Let’s welcome Evan Shapiro, creative executive to the podcast.
2022-08-1027 min
Unemployed with Anna RoismanEpisode 98: Corporate, Comedy, and 'Cancel Culture' (the podcast) with Evan ShapiroThis week's episode is with an amazing Film & TV Producer, Professor, Cartographer of the Media Universe, and Anna's friend, Evan Shapiro! Evan has had some incredible jobs over the years working for big corporate media companies, producing major comedy series like Portlandia, teaching at NYU, and his latest venture- starting a podcast with his daughter about cancel culture! (Brave, right?! It's so funny.) Evan gives some of the best advice we've had on this podcast. He talks to us about the rise and fall of major media companies, and what he liked and disliked about working for some of...
2022-07-1900 min
Camera Ready & AbelFuture Proof Your Career with Evan ShapiroEvan Shapiro is the Unofficial Official Cartographer of the Media Universe and I am a happy subscriber to his must read newsletter Media War & Peace so I immediately stopped what I was doing when an edition landed in my inbox with the subtitle: Future-proof your career.
I want to future-proof my career, don't you??
Evan completely delivered on his promise, as he always does, and I used the Camera Ready & Abel podcast as the perfect excuse to reach out and ask, can we talk about this?
Key takeaways:
You are the CEO...
2022-04-0542 min
Tech Conversations at FIU’s Ratcliffe Art + Design IncubatorThe #StreamingWars with Evan ShapiroEvan Shapiro, Emmy and Peabody award- winning producer, pundit and professor at NYU Stern School of Business. Our podcast talk takes through the stages of the #streamingwars and the many questions of who is winning and losing... Who is profitable and why? What influence did technology have on the entertainment ecosystem and more!
About Evan Shapiro
Over the last 30 years, Evan Shapiro has worked in media, entertainment and education, creating distinctive content, building iconic brands, teaching thousands of students and young executives, leading a charge for diversity and inclusion in media, and pushing for change in th...
2021-12-0442 min
TellyCast: The content industry podcastEpisode 61 - IMG Media's Charles Balchin & Evan ShapiroSign up to the free TellyCast+ newsletter http://eepurl.com/hkehBj Former Head of Programmes and Head of Special Projects and now consultant at IMG Media Charles Balchin and producer and Adjunct Professor of TV at NYU Stern School of Business Evan Shapiro discuss sports broadcasting, the chances of a 'Netflix for the English Premier League' and the recent media mega mergers with Boom! PR's Justin Crosby. Charles' Story of the Week https://www.cnbc.com/2021/05/17/att-to-combine-warnermedia-and-discovery-assets-to-create-a-new-standalone-company.html Evan's Map of the Media Universe and check out E...
2021-06-031h 08
The Blockchain Debate PodcastMotion: Today’s blockchains can’t increase TPS without taking a hit on decentralization, II (Evan Shapiro vs. Anatoly Yakovenko)Guests:Evan Shapiro (@evanashapiro)Anatoly Yakovenko (@aeyakovenko)Host:Richard Yan (@gentso09)Today’s motion is “Today’s blockchains can’t increase TPS without taking a hit on decentralization.”This is a follow-up debate, or you can think of it as a re-match. Previously Emre from O(1) Labs also debated Anatoly from Solana on this very topic on the show. So make sure to check that out if you’re interested.Here are some of the topics we covered:* the inherent sho...
2020-12-2446 min
TellyCast: The content industry podcastEpisode 36 - Broadcaster Mark Mardell & Producer/ Professor for TV Evan ShapiroMark Mardell, formerly BBC TV’s Newsnight’s political editor and chief political correspondent for the BBC’s main TV and radio programmes joins Evan Shapiro Emmy and Peabody Award-winning producer and Professor of TV and Media at NYU/Stern School Of Business and Media Studies at Fordham University in discussion with TellyCast host, Boom! PR's Justin Crosby. And we’ll find out their Heroes of the Week – and who or what they're telling to Get in the Bin!Media analyst Ian Whittaker looks at the future of the TV...
2020-11-261h 21
Lead With Your Brand!™S1E10 - The Art of Your Brand : Award Winning Producer, Evan ShapiroDescription:
In order to lead with your brand, you’ve got to have a distinct point of view. Every brand, be it a consumer brand or your own, has to have a solid brand foundation and stand for something. It is all about making consciously competent choices that dictate how you show up everyday and represent your core belief. We all have many talents, but if you try to be all things to all people, you lose sight of your foundation and what makes you unique.
Jayzen is thrilled to welcome Evan Shapiro to the po...
2020-10-2041 min
Passion to Power for CreativesHollywood iNSIDER Michelle Zeitlin, MORE ZAP Productions & ManagementEvan Shapiro can Razzle Dazzle.... his Progress, Pivots and Passion to ChangeHe's a self-proclaimed raconteur who has been a media and marketing executive and TV executive --running networks. He is on the Tony committee and started his own career in theatre. He is the father of two young women in their 20s and they're both working on the Democratic election right now. He is a professor at two major New York universities including NYU and Fordham, in business, and he's one of the founding members of the Ghetto Film School. He offers this take away advice to young people: "have a very sharp educated opinion..."and when it's your chance to...
2020-10-071h 06
TelevisionationTelevisionation: Friday Fireside: National Lampoon President, Evan Shapiro, in Conversation with The iTV DoctorTelevisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside takes us on a frank, funny and borderline tasteless tour of 50 years of the World's Most Subversive Media Company, guided by National Lampoon President Evan Shapiro. Evan describes a content model designed to lampoon America's mainstream culture with a serrated knife, and a business thesis to make programs with television DNA on low-risk platforms, and quickly turn the hits into TV projects. A fascinating approach that Evan developed pre-Pandemic, and that is even more on...
2020-07-2023 min
Crypto Campfire Podcast {ARCHIVE}Rethinking the Blockchain: Simplifying Trustless Chain Access, a Privacy-First Culture, and Plant Wigs w/ Evan Shapiro CEO of O(1) LabsIn this episode you'll find us falling down some technical rabbit holes with O(1) Labs CEO Evan Shapiro. We dive into the development of the Coda Protocol and discuss the difficulties and advantages of simplifying trustless chain access using a 22KB proof in place of downloading the full blockchain. We cover the future of remote collaboration, consider where the line should be drawn on privacy vs. convenience, and reminisce about our early introductions to computer programming. Hope you enjoy this one!
Hosts: Mitch & The Perfesser
Guest: Evan Shapiro, CEO of O(1) Labs
Intro: HippieN3...
2020-06-2940 min
The Comic's Comic Presents Last Things FirstEvan ShapiroEvan Shapiro had run cable TV stations IFC, Sundance Channel, and Pivot before he launched Seeso, a streaming comedy service owned by Comcast and NBCUniversal in 2016. Shapiro went independent for a couple of years after that, but in May 2019, he took the reins as president of the National Lampoon, where he's in charge of all development, acquisitions, and production on television, digital and audio content for the entertainment company. Shapiro helped rebrand the Independent Film Channel as a home for celebrated comedy in IFC, and brought podcasters to TV with Comedy Bang! Bang! and Maron. What can he do...
2019-09-0236 min