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Marketing In MinutesHow Do I Optimize Social Media Ad Campaigns for Better Results?Sometimes social media advertising can feel like the wild west. But when used properly, social media advertising can do a lot to boost your brand awareness and can even deliver more of the targeted leads right to your website. If aren't seeing the results you'd hoped for, this is the podcast for you! Evenbound’s Paid Media Manager, Kaelyn Hale, gives us the inside scoop on getting top-tier results from social media ad campaigns. Connect with Kaelyn on LinkedIn!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our we...2023-05-1714 min

Marketing In MinutesWhat Do I Need to Know About Growth-Driven Website Design?What is growth-driven website design, and how does it differ from traditional web design? We’ve got this inside scoop! In this podcast, we’ll discuss this valuable topic, including how a business can implement a growth strategy for its website. Want to learn more? Reach out to Robert Gonzalez at Evenbound! He’s our Senior Lead Developer and knows all the best tips and tricks for creating a high-quality website. Connect with Robert on LinkedIn!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs...2023-05-1512 min

Marketing In Minutes99: What Should My Marketing Team Know by the End of the Year?Yep — we’re getting real on this episode. With our economy being what it is right now, a lot of companies are grasping for expenses to cut down. Marketing is often near the top of that list, but should it be? No. 🙅 Our CEO & Founder, John Heritage, joins us to explain why.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-12-2008 min

Marketing In Minutes98: What is an SLA?Say it with us: service 👏 level 👏 agreement 👏. Not only is it the lifeblood of your sales-marketing alignment efforts, but it’s also a great way to set expectations with clients. One of our wonderful account managers, Kyra Muscat, is here to guide us through how to create one, and why.Resource: The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. 2022-12-1908 min

Marketing In Minutes97: What Is Responsive Web Design?You need a website that’s accessible on all devices — from laptops, to smartphones, to tablets. Your key to success? 🔑 Responsive web design. Evenbound’s Creative Director, Kate Disbro, is here to walk us through the steps.Resources: https://search.google.com/test/mobile-friendlyContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-12-1606 min

Marketing In Minutes96: Chatbots vs Live Chat: Which is Better for My Website?Ahhh, one of those lovely questions with no clear answer. But we’ll give you a little more than just, “It depends.” Kolby and our Director of Accounts, Ben Johnson, talk all things chatbot and live chat — from what they are, to who they’re most ideal for, to how to implement one.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-12-1510 min

Marketing In Minutes95: What's the Difference Between SalesOps and RevOps?The business world is getting savvier. The generic term “operations” is no longer in style, as more specific terms like “SalesOps” and “RevOps” are emerging. What are these terms, and how are they different? Our CEO & Founder, John Heritage, will tell you. Resources: https://evenbound.com/blog/revops-vs-salesops Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-12-1409 min

Marketing In Minutes94: How Can I Manage Work Stress During the Holiday Season?Bring on the holiday cheer! ❄️ Aaaand, the work stress. 😵‍💫 For marketers, this time of year is often the busiest. Creating reports, calculating budgets, and determining goals for the next 12 months can be incredibly overwhelming. Wondering how you can manage it all? Give this episode a listen.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-12-1306 min

Marketing In Minutes93: What Are the Best Marketing Metrics to Pay Attention To?If you’re not measuring how your marketing efforts are performing, you’re missing out on key insights and valuable opportunities for growth. 📈 What metrics should you be focusing on, you ask? Our Account Manager, Kyra Muscat, will give you the scoop. Tune in!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-12-1210 min

Marketing In Minutes92: How Do I Write a Good Case Study?Sometimes it can be difficult to establish trust with your leads. You need cold, hard proof that you’re the right fit for them. That’s where case studies come in handy. Our fabulous Director of Content Strategy, Mackenzie Deater, offers some best practices for writing a compelling one. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-12-0912 min

Marketing In Minutes91: What Design Tools Should I Use If I'm New to Design or Don't Have a Creative Team?Not all of us have that special knack for design, and that’s okay. There are plenty of amateur-friendly tools out there that you can use to make graphics look good and perform well. Our Creative Director, Kate Disbro, joins us today to recommend a few design tools that are perfect for beginners or small marketing teams.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us...2022-12-0808 min

Marketing In Minutes89: How Do I Conduct a Competitive Analysis?If you want to outrun your competitors, you have to figure out things like what shoes they’re wearing, what their training regimen is like, etc. 🏃 Same goes with marketing. It’s important to conduct a competitive analysis to find where you stand apart, where you fall short, and where your opportunities lie. Evenbound’s Director of Accounts, Ben Johnson, is here to help you out.Resource: What Is a Competitor Analysis & How to Do It (with Template) by SemrushContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpf...2022-12-0609 min

Marketing In Minutes88: How Should I Plan My Marketing Budget for 2023?Planning a marketing budget that will get you through an entire year can be difficult. It’s hard to know what to expect, how much you’ll need to accomplish your goals, and how much your boss will actually approve. We’re here to help, and we’ve brought in our big guns to guide you through. Our President and Founder, John Heritage, walks you step-by-step through a big-picture approach to marketing budgets and gives some pointers on how to set yourself up for financial success in the coming year. Contact Evenbound Follow us on Instag...2022-12-0514 min

Marketing In Minutes87: What Social Media Metrics Should I Be Tracking?Everybody loves posting on Instagram — but if you’re a digital marketer, you need to love measuring the performance of your posts even more. Our Marketing Coordinator, Jeralin Hamann, shares some important social media metrics you should be tracking if you’re not already. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-12-0211 min

Marketing In Minutes86: Should I Invest in Podcasting?Podcasts have become a big hit — I mean, that’s why we’re here, right? In today’s episode, we invited new guest Mike Lieberman, Founder & CEO at Square 2, to share his thoughts on the benefits of podcasting. If you’ve been thinking about investing in and starting your own podcast, you won’t want to miss this one! Check out all that Square2+ has to offer and tune in to Mike's podcast, What's Wrong with Revenue?, every Wednesday at 4 p.m. ET.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our webs...2022-12-0114 min

Marketing In Minutes85: How Do I Create a High-Converting Landing Page?The first step toward creating a high-converting landing page? Talk to Mackenzie Deater. No, seriously — she’s our Director of Content Strategy, and she’s on the podcast today to walk you through what a high-converting landing page looks like (and she’s awesome). Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-11-3010 min

Marketing In Minutes84: What Is a HubSpot Certified Trainer?So you want to hire or become a HubSpot Certified Trainer? We’ll help get you started. We’ve invited HubSpot’s Kevin Dunn back today to chat about what a HubSpot Certified Trainer does, what they can help you with, and what you need to do if you’d like to become one.Listen to Kevin's podcast, Agency Unfiltered. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending...2022-11-2910 min

Marketing In Minutes83: How Do I Make Videos for a B2B Audience?Hot tip: B2B audiences are people too, and that means they like videos just as much as the next guy. However, there are some distinguishing characteristics to consider before, during, and after filming. Andy Atkins shares some B2B video best practices with us today.Listen to Andy's podcast, The Front Porch. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-11-2814 min

Marketing In Minutes82: Should I Write Content for People or for Search Engines?Now that’s a tricky question. So we’ve brought in one of the only people we trust to explain the answer well: our Director of Content Strategy, Mackenzie Deater! She gives us the inside scoop on who to write for, when, and (most importantly) how. The Marketing In Minutes Podcast will be taking a short break to celebrate Thanksgiving later this week. No episode on Thursday (11/24) or Friday (11/25). See you again on Monday! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case...2022-11-2308 min

Marketing In Minutes81: What's It Like Working at HubSpot?In case you haven’t realized yet, we’re big on company culture here at Evenbound. One way we get inspiration is by listening to what other companies we love are doing — including HubSpot! On today’s episode, HubSpot Academy Senior Manager, Kevin Dunn, chats with Kolby about what HubSpot’s culture is like and what he loves most about working with his team.The HubSpot Culture Code: Creating a Company We LoveContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us...2022-11-2209 min

Marketing In Minutes80: How Do I Make a Video Go Viral?That’s the million dollar question — literally. Viral videos result in boosted brand awareness, which can in turn drive more revenue for your business. While “going viral” is never a guaranteed metric, we’ve brought 730 Eddy Studios CEO Andy Atkins back on the podcast to share some tips that might give you a shot at getting there.Check out Andy's podcast, The Front Porch. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks...2022-11-2110 min

Marketing In Minutes79: What's the Deal with Instagram Reels?Today’s episode is all about the incredibly engaging, borderline-addictive Instagram Reels — because we know we’re not the only ones who’ve spent hours scrolling through these things. Kolby and Jeralin discuss why they’re so engaging, why Instagram’s algorithm loves them, and how to make some great ones for your own business!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-11-1811 min

Marketing In Minutes78: How Do I Align My Company Around Revenue Growth?Have you listened to our Pillars of Revenue Growth episode from earlier this month? If not, stop what you’re doing and listen to it. If you have, proceed to listen to this episode, where Mike Lieberman of Square 2 Marketing shares how to get your entire company on the same page with revenue growth goals and strategy.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us...2022-11-1709 min

Marketing In Minutes77: What Are Some Common Blogging Mistakes?Wondering why your blog isn’t driving the results you’d like it to? You might be committing some common blogging mistakes. But have no fear — Content Queen Mackenzie Deater is here to help you spot these mistakes and get your blogs back on track.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-11-1609 min

Marketing In Minutes76: What Is a HubSpot Solutions Partner?You may have heard us talk about being a HubSpot Solutions Partner. In this episode, we’ll elaborate on what that means — and we’ve invited one of HubSpot’s very best, Kevin Dunn, back on to help! Resources: HubSpot Ecosystem, Become a Solutions Partner Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-11-1508 min

Marketing In Minutes75: Where Should I Post Marketing Videos?So you’ve created an awesome marketing video — but now what? In today’s episode, Andy Atkins (730 Eddy Studios) is back to give some direction on where to share your video, and who to share it with. Listen in!Listen to Andy's podcast — The Front PorchContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-11-1412 min

Marketing In Minutes74: How Do I Create a Social Media Content Calendar?If you’ve ever had to run a business’s social media account, you know how difficult it can be to keep everything organized. That’s where a social media content calendar comes in. Our Marketing Coordinator, Jeralinn Hamann, unveils her secrets to creating the perfect social media content calendar that will save you the time and the headache!Resources: HubSpot Social Media Content Calendar Template Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our for...2022-11-1109 min

Marketing In Minutes73: What Are the Pillars of Revenue Growth?Revenue growth. It’s why we choose to invest in marketing in the first place, isn’t it? But in order to see lucrative results from your marketing, you’ll need to build an orchestrated strategy. Square 2 Founder & CEO, Mike Lieberman, is back to share the four pillars of revenue growth he abides by at his agency. Resources: https://www.square2marketing.com/square2plusContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form...2022-11-1010 min

Marketing In Minutes72: What's the Difference Between Gated and Ungated Content?To gate, or not to gate — that is the question. And Director of Content Strategy, Mackenzie Deater, is here to answer it! She walks us through the differences between gated and ungated content, as well as the strategy behind choosing one over the other.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-11-0910 min

Marketing In Minutes71: What Is the HubSpot Academy?We’re so excited about this episode. First, because we’re obsessed with the HubSpot Academy. Second, because we have an AWESOME guest: Kevin Dunn, HubSpot Academy’s very own Senior Manager! Tune in and hear what Kevin has to say about the HubSpot Academy and where it’s headed in the future.Resources: HubSpot Academy Kevin's Podcast, Agency Unfiltered on Spotify & Apple Podcast Connect.comContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form...2022-11-0813 min

Marketing In Minutes70: How Do I Create a Powerful Customer Testimonial Video?So you want to try testimonial videos? Great! Andy Atkins, CEO of 730 Eddy Studios, is on the podcast today with some information you’ll want to know before going in. He talks about why testimonial videos are so powerful and walks us through the important steps of creating one! Check out Andy's podcast, The Front Porch!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes wi...2022-11-0717 min

Marketing In Minutes69: What Are Wellness Tips for Remote Agency Workers?Working from home has its perks, but it can also present unique opportunities for stress. Kolby shares some of the best remote agency wellness tips Team Evenbound uses to stay happy, well, and energized throughout the week.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-11-0410 min

Marketing In Minutes68: What's a Brand Guide & Does My Company Need One?How have the most prominent brands made themselves prominent? Consistent design. One tool to help get you there? A design style guide. Our Creative Director, Kate Disbro, is here to share her expertise on what goes into creating one. Resources: https://www.frontify.com/en/Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-11-0306 min

Marketing In Minutes67: What Are the Best Practices for Link Building?Link building is one critical component of a healthy SEO strategy. But in order to make it work for you, it’s important to do it right. Our wonderful Marketing Coordinator, Jeralin Hamann, offers some great link-building tips and tricks in today’s episode.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-11-0212 min

Marketing In Minutes66: What's a Sales Breakup Email?The breakup email is your sales team’s Hail Mary, so it’s a pretty important thing to get right. Our President and Founder, John Heritage, joins us to talk about the power of breakup emails and share his best tips on how to make them effective. Ready to get started? Check out this blog for some breakup email templates.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for...2022-11-0110 min

Marketing In Minutes65: How Often Should I Optimize Content on My Website?Publishing new content on your website is important, but you should also know that the content already on there is just as valuable — if not more so. Updating and optimizing it every now and then can bring in serious results. Our Director of Content Strategy, Mackenzie Deater, explains more about content optimizations and how often they’re needed.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with...2022-10-3108 min

Marketing In Minutes64: What's the Difference Between B2B & B2C Content Marketing?B2B and B2C are two very different business models that serve two very different types of customers. Your content marketing strategy should reflect those differences. Content Queen, Mackenzie Deater, has the deets.Resources: https://evenbound.com/blog/b2b-vs-b2c-content-marketingContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-2810 min

Marketing In Minutes63: What Makes for Great Website Design?Great website design is more than just pretty colors and pictures. Our Creative Director, Kate Disbro, explains some of the other components that go into it — from eye-catching CTAs, to clear navigation, and more. Resources: https://www.awwwards.com/https://www.behance.net/Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-2706 min

Marketing In Minutes62: HubSpot vs. WordPress: Which Is Best for My Business?Ahhhh, our favorite debate. While we love both CMS platforms, there are some significant differences between them that might make one more suitable for you than the other. We’ll let our President and Founder, John Heritage, unpack them for you. Resource: Free Evenbound Case Study Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-2612 min

Marketing In Minutes61: Should I Segment My Email List?Most def. If your email list isn’t segmented already, it’s time to get moving. Senior Marketing Manager, Kolby Kloosterman, is here to help you get started, providing her expert insight on email segmentation best practices. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-2507 min

Marketing In Minutes60: What's the Difference Between Short-Tail & Long-Tail Keywords?Haaaave you heard of short-tail and long-tail keywords? If not, you’re about to! Our SEO Expert, Ben Johnson, is here to discuss what these two types of keywords are and how you can use both to pull in a ton of traffic.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-2409 min

Marketing In Minutes59: What Does Great Ad Copy Look Like?The easiest way to waste money on paid ads? Write bad ad copy. But have no fear — Director of Content Strategy, Mackenzie Deater, is here to help you avoid that. She offers her best tips and tricks for writing concise yet engaging copy that converts. Resources: https://hemingwayapp.com/Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-2112 min

Marketing In Minutes58: Do You Need Professional Photos for a Website?If a picture can say a thousand words, then a professionally taken and strategically placed picture on your website can say a million. Evenbound’s Creative Director, Kate Disbro, joins us today to talk about the impact great photos can have on website design.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-2007 min

Marketing In Minutes57: Should I Invest in Google Shopping?If you're doing anything in the e-commerce space, you should know about Google Shopping. Our Director of Paid Media, Spencer Thomas, is back to fill you in on just how much having your products show up at the top of the results page can do for you.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-1908 min

Marketing In Minutes56: How Much Does a Website Redesign Cost?We’ll give it to you straight — if you want a website that functions well, showcases your brand, and is optimized for search engines, you’ll need to make an investment. But exactly how much can you expect that investment to be? Our President and Founder, John Heritage, breaks down the cost of a website redesign today. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-1810 min

Marketing In Minutes55: What is a Sitemap?We’re bringing the SEO big guns back in to answer today’s question: “What’s a sitemap?” Ben Johnson, our Director of Client Services, joins us to give us the lowdown on what sitemaps are, how to create them, and how to submit them to Google. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-1708 min

Marketing In Minutes54: What Happened in the September Google Algorithm Update?Google hit us with not one, not two, but THREE algorithm updates in September — and us digital marketing nerds LOVE to analyze how updates like these affect certain websites and their performance metrics. One of our lovely account managers, Allison Johnson, chats with us today.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-1410 min

Marketing In Minutes53: What is the Buyer's Journey?Hot take: there’s no such thing as an impulse purchase. All buyers go through a process before they’re ready to pull out their wallets and pay. Our Director of Content Strategy, Mackenzie Deater, is on the podcast to explain the buyer’s journey and how to communicate with your audience through every stage of it.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-1310 min

Marketing In Minutes52: Google Ads vs. Microsoft Ads: Which Is Best?Why must we pit two queens up against each other? The truth is, Google Ads and Microsoft Ads are both great options that can generate serious leads. They’re just different and should be used strategically. Our Director of Paid Media, Spencer Thomas, fills us in and tells us which platform he personally thinks outranks the other. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us...2022-10-1209 min

Marketing In Minutes51: What Are Hashtags & How to Improve Your Hashtag Game?If you’re on social media, you’ve likely seen a hashtag (#). Maybe you’ve even used one. But do you really know what that hashtag does — or could do – for your business? Senior Marketing Manager and Social Media Extraordinaire, Kolby Kloosterman, is back on the #podcast to fill you in.Resources: https://blog.hootsuite.com/instagram-hashtags/Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes wit...2022-10-1107 min

Marketing In Minutes50: How Can I Address Miscategorized Direct Traffic?A Search Engine Land study found that 60% of categorized direct traffic is actually organic traffic — say whaaat? Our resident SEO expert and Director of Client Services, Ben Johnson, joins us to discuss why your traffic analytics might be lying to you, and what you can do about it.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-1009 min

Marketing In Minutes49: What's a Content Style Guide & Does My Company Need One?In the world of content, consistency is key. A solid content style guide will help get you there. Our Director of Content Strategy, Mackenzie Deater, is on the podcast today to walk you through the steps of creating one. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-0709 min

Marketing In Minutes48: How Do I Craft the Perfect Email Subject Line?No matter how much we try not to, it seems like we’ll always judge books by their covers — and same goes for your audience judging emails by their subject lines. Luckily our Senior Marketing Manager, Kolby Kloosterman, is here to offer tips on how to make those subject lines pop and boost email engagement!Resources: SubjectLine.com, Email Marketing Tips from Jay Schwedelson, and 20 Tips to Write Catchy Email Subject Lines [+ Examples]Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case stud...2022-10-0609 min

Marketing In Minutes47: Is Instagram Worth It For Business?Instagram is a great platform for staying up to date on your friends’ adventures. But is it a worthy investment for your business? Evenbound Senior Account Manager, Kolby Kloosterman, is here to help you figure that out! Disclaimer: Kolby has A LOT of fun managing our Instagram account, so her opinion may be a little biased…Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-0510 min

Marketing In Minutes46: Can My Company Afford HubSpot?We broke down the real cost of HubSpot in a previous episode. But now you’re probably thinking, can my company actually afford that? In today’s episode, we crunch the numbers and take a serious, unbiased look at whether HubSpot is truly a match for your company, or not.Evenbound's Blog: What is the Real Cost of HubSpot?Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for s...2022-10-0410 min

Marketing In Minutes45: What's the Difference Between Onsite & Offsite Optimization?You know about SEO, but do you know the difference between onsite and offsite SEO? Our trusty SEO expert Ben Johnson is here to drop some knowledge about what each of these terms mean and how to use them to your advantage.Evenbound's Free Website GraderContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-10-0308 min

Marketing In Minutes44: What Did We Learn at INBOUND22?The Evenbound team was fortunate to attend INBOUND22 both virtually and in-person in Boston, MA. We learned a lot and we want to share some of our key takeaways with you! Join Kolby and a panel of Evenbounders for this special episode of the Marketing in Minutes podcast as they discuss their favorite moments from this year's conference. Jay's Email Marketing Tips from INBOUNDContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. 2022-09-3037 min

Marketing In Minutes43: What Will Video Marketing Look Like in 2023?We can’t always predict the future, but sometimes we get pretty darn close. In today’s episode, videographer Kyle Werner shares his thoughts on what video marketing will look like in 2023, and how to prepare your business for those changes. Tune in! Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-2908 min

Marketing In Minutes42: What Is the Real Cost of HubSpot?When you ask most HubSpot Solutions Partners (and even HubSpot themselves) how much HubSpot costs, they’ll direct you to the HubSpot Pricing Page. While that gives a helpful ballpark estimate, it’s probably not the answer you’re looking for. Today we give you the full scoop, and even uncover some hidden costs! HubSpot pricing page Trusted HubSpot partner agency (like us!) Our blog article: https://evenbound.com/blog/real-cost-hubspot Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some...2022-09-2809 min

Marketing In Minutes41: What Can I Expect from LinkedIn Ads?B2Bs and LinkedIn Ads go together like peanut butter and jelly. If you’re a B2B marketer and you haven’t tried them out yet, it’s time to get on it! Our Director of Paid Media, Spencer Thomas, is here to provide some insight on what you can expect in the space.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-2709 min

Marketing In Minutes40: How Do I Perform Keyword Research?Keyword research is one of the key foundational elements of an effective inbound marketing strategy. Our Director of Client Services, Ben Johnson, is here to reveal some of his helpful tips on how to perform keyword research, what makes a good keyword, what tools to use, and more!Free Keyword Research Tool: https://www.infinitesuggest.com/Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes...2022-09-2611 min

Marketing In Minutes39: What Is Dark Social?You’ve heard of the dark web (yikes), but have you heard of dark social? We promise it’s not anywhere near the same thing! Today our President and Founder, John Heritage, joins us to explain exactly what a dark social strategy is, and how it could help your company grow.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-2310 min

Marketing In Minutes38: How Do I Get Started with Video Marketing?Video marketing. It’s like going to the doctor. We all know we should do it, but it’s scary and hard, so we put it off. Today one of our fave videographers, Kyle Werner, offers some simple steps on how to get your video marketing strategy started. No more excuses, people!Resource: How REI's Video Strategy Boosted Their Insane SuccessContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Th...2022-09-2208 min

Marketing In Minutes37: How Do I to Streamline Sales with Lead Scoring?If you’re doing inbound marketing right, you should see leads flooding in. If your sales team is struggling to manage that huge list of contacts, HubSpot has a great solution: lead scoring. One of our HubSpot heroes, Adreana Bell, joins us to talk about some HubSpot lead scoring best practices.Resources: https://evenbound.com/blog/how-to-use-hubspot-lead-scoringContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few mi...2022-09-2111 min

Marketing In Minutes36: Is Twitter a Dying Social Media Platform?Is Twitter dying? Is Twitter dead already? The people want to know! Today our social media savant, Kolby Kloosterman, shares some statistics on Twitter usage — along with her own opinion on where the platform’s at and where it will be in the future.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-2009 min

Marketing In Minutes35: Should I Google My Own Business?We get this question a lot, and there’s nobody that answers it better than our in-house SEO wizard, Ben Johnson! He joins us today to discuss whether you should or shouldn’t pop your company name into the Google search bar. The answer might surprise you.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-1907 min

Marketing In Minutes34: How Do I Measure Marketing ROI?If you’re like any marketer we’ve talked to, your boss wants to know exactly how much ROI your efforts are contributing to. You probably also know that proving that number is never as straightforward as you’d like. Our President and Founder, John Heritage, is back to offer helpful tips on how to measure marketing ROI.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with u...2022-09-1610 min

Marketing In Minutes33: Do I Need to Outsource Video Marketing?Video marketing is something all organizations want, but only a few can actually find the time and resources for. That’s where outsourcing comes in. We talk with one of our amazing contracted videographers, Kyle Werner, about when you should and shouldn’t outsource video marketing.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-1505 min

Marketing In Minutes32: What Is the HubSpot Flywheel?Goodbye funnel, hello flywheel! For years, marketers and salespeople have used a funnel model to conceptualize their efforts. But the truth is that HubSpot’s flywheel does a much better job of putting customers front and center for a longer period of time. Our HubSpot Administrator, Adreana Bell, has the deets.Resources: https://www.hubspot.com/flywheelResources: https://evenbound.com/blog/hubspot-flywheelContact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. ...2022-09-1408 min

Marketing In Minutes31: What Is the Difference Between Social Media Marketing & Advertising?Wait a minute…social media marketing and social media advertising aren’t the same thing? Nope! Our Director of Paid Media, Spencer Thomas, joins us today to explain the distinction between these two efforts, and whether you should be doing one, the other, or both.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-1307 min

Marketing In Minutes30: What Is Domain Authority & Why Is It Important?Domain authority is a score that measures the likelihood that your website will rank well on search engine results pages. So yeah, it’s a pretty big deal. SEO expert Ben Johnson is back to give an in-depth look at domain authority and offer suggestions on how to improve your own.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-1207 min

Marketing In Minutes29: What Is a Growth Agency?A growth agency is a partner whose primary goal is to help your company grow. Seems pretty straightforward, right? Well, there’s a bit more to it than that. Evenbound President and Founder, John Heritage, is here to give us a better definition and discuss how growth agencies differ from traditional marketing agencies.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-0912 min

Marketing In Minutes28: What Is the Ideal Video Length?It’s no secret that your audience loves video. But how long are they actually willing to watch one? Video producer and editor Kyle Werner joins us to discuss the ideal video length, and how that can vary based on audience and platform.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-0806 min

Marketing In Minutes27: How Should I Report in HubSpot?One huge benefit of HubSpot is its robust reporting capabilities. But, let’s be honest, those reporting features are no good if you don’t know how to use them. Evenbound’s HubSpot Account Manager, Hunter Burin, is here to guide you through.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-0709 min

Marketing In Minutes26: Should My Business Be on TikTok?Today we tackle TikTok. Some love it, some hate it — but does your business need it? Evenbound Senior Account Manager and Social Media Extraordinaire, Kolby Kloosterman, gives you a clear answer to that question in today’s episode.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-0607 min

Marketing In Minutes25: Should I Work at an Agency or In-House?When it comes to employment, most marketers have two main choices — in-house work or agency work. But how do you know which is best for you? Evenbound's Senior Account Manager, Kolby Kloosterman is here to give some insight that might help you out. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-0211 min

Marketing In Minutes24: How Do I Help Sales & Marketing Work Better Together?The more collaborative your sales and marketing teams, the better deals you close, and faster. But how do you get those two very different teams on the same page? John Heritage, Evenbound's president, is here to walk us through it. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-09-0113 min

Marketing In Minutes23: What's Included in HubSpot Service Hub?Whether you're looking at HubSpot Starter or HubSpot Enterprise, you probably want to know what you get when you sign up for HubSpot Service Hub. Evenbound's Hubspot Account Manager, Hunter Burin, is here to tell you exactly what tools and services you get with Service Hub. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-3108 min

Marketing In Minutes22: Do I Need a Content Calendar for Blogging?A content calendar is something that most agencies and marketing departments use for a range of tasks, from social media to blog, video, and even website content. But do you need one? Evenbound's Director of Content Strategy, Mackenzie Deater, is here to answer that one for us. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-3008 min

Marketing In Minutes21: How Do I Respond to Negative Google Reviews?No one wants a negative review. But, as with most things in life, it's how you respond to it that's what matters most. Evenbound's Director of Client Services, Ben Johnson, is here to help you figure out how to respond to a negative Google review in the best possible way. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-2910 min

Marketing In Minutes20: Can Agency Work Be 100% Remote?That's a tough question in today's increasingly hybrid world. Here to tackle it is Evenbound's Senior Account Manager, Kolby Kloosterman. We'll talk about what it means to be 100% remote, and if it's actually possible for a digital marketing agency to achieve. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-2608 min

Marketing In Minutes19: What's the Difference Between an MQL & SQL?The marketing to sales handoff is never easy. Getting clear about what's an MQL and what's an SQL can help. John Heritage, Evenbound president and sales-extraordinaire, is here to define each, and help you figure out how to define them internally for your own business, so you can close deals faster than ever.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-2509 min

Marketing In Minutes18: What's the Deal with HubSpot CMS?The HubSpot CMS is one of HubSpot's newest and most complex Hub. Most of us still don't understand the full capacity of this robust tool. Luckily, we've got HubSpot expert and Evenbound HubSpot Account Manager, Hunter Burin, on today's episode to help explain it. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-2408 min

Marketing In Minutes17: Which Google Ads Bids Strategy is Best?Deciding on a bid strategy can be one of the toughest parts of setting up any paid media campaign. Luckily, we've got paid media expert, Spencer Thomas, in the house to help you out. Evenbound's Director of Paid Media, Spencer will walk you through each option, and help you choose the best strategy according to your goals. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few m...2022-08-2311 min

Marketing In Minutes16: How Do Google Algorithm Updates Affect Me?Google updated — again. What else is new? But do these constant updates actually affect you? And if so, how? Ben Johnson, Evenbound's Director of Client Services, is here to help answer that question. And spoiler: yes, Google algorithm updates affect you!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-2210 min

Marketing In Minutes15: What is a Typical Day in the Life at a Digital Marketing AgencyWhat do digital marketers do all day? It depends on the day. Evenbound's culture expert, Kolby Kloosterman is here to walk you through a day in the life of a digital marketing agency. From working with clients to managing a crazy inbox, we're pulling back the curtain on agency life.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-1909 min

Marketing In Minutes14: How Do I Develop a Growth Strategy?Agency founder and president, John Heritage, is here to help you develop your business's growth strategy. From setting the right goals to developing the right plan to get you there, John and Kolby discuss how businesses can create, and stick to, a successful growth strategy.Read more on the Evenbound blog: https://evenbound.com/blog/7-steps-to-developing-a-growth-strategy Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a f...2022-08-1808 min

Marketing In Minutes13: What's Included in HubSpot Sales Hub?Ever wonder what you get when you sign up for HubSpot Sales Hub? Now you don't have to! HubSpot Account Manager (and resident HubSpot expert) Hunter, is here to break down exactly what is included in HubSpot Sales Hub, from starter to enterprise. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-1709 min

Marketing In Minutes12: What Is a Topic Cluster?Content marketing is a constantly evolving field. And one of its more complex components is the topic cluster. Evenbound's content expert, Mackenzie Deater, is here to help us untangle the truth about topic clusters, from what they are to how you can use them in your daily content marketing strategy. Check out Evenbound's Inbound Marketing page for a great example of a comprehensive topic cluster. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. ...2022-08-1607 min

Marketing In Minutes11: What is Local SEO?SEO expert Ben is back! And today he's helping us learn all about local SEO. Most companies worry about being found online, but have you stopped to consider how your clients and customers can find you in real life? That's what local SEO is all about. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-1506 min

Marketing In Minutes10: What are the Roles on a Digital Marketing Team?Today we're talking about who works on a digital marketing team! From the account managers who interface with clients to the administrators, creators, and technical experts who get the work done, Evenbound Senior Account Manager Kolby Kloosterman is here to break down each of the essential roles on a digital marketing team. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-1206 min

Marketing In Minutes9: What is RevOps?The business world is full of acronyms and jargon. One of today's most popular buzzwords is RevOps. We pulled Evenbound president, John Heritage, in to help us understand this most recent popular term. Let's learn about what RevOps is, what it stands for, and why it might just be what your business has been missing. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with u...2022-08-1111 min

Marketing In Minutes8: What's Included in HubSpot Marketing Hub?Hunter Burin, our resident HubSpot hero, is back for another episode! This time, we're helping you get a sense of what all is included in the HubSpot Marketing Hub. From specific tools to the different tier levels and what they unlock, we're breaking down exactly what you get when you subscribe to HubSpot's Marketing Hub.Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-1008 min

Marketing In Minutes7: Are Paid Search & PPC the Same?Paid advertising is a complex field. Evenbound's Director of Paid Media, Spencer Thomas, is here to help you make sense of it. We'll cover what the terms "paid search" and "PPC" actually mean, we'll dive into more of the specifics of each, and we'll help you get to the bottom of what paid media really is and does for your business. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks f...2022-08-0906 min

Marketing In Minutes6: What's the Difference Between Direct & Organic Traffic?Director of Client Services, Ben Johnson, is back on the podcast to answer another one of your burning questions — what's the difference between direct & organic traffic? We'll answer that question, give you definitions of both, and help you filter out some of that pesky direct traffic you're not sure how to categorize. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-0809 min

Marketing In Minutes5: What Are the Pros & Cons of Working at Digital Marketing Agency?Not sure if agency life is right for you? Evenbound Senior Account Manager and culture queen, Kolby Kloosterman, is here to help you out with a handy pros and cons list. We'll talk about everything you need to know about working at a digital marketing agency — the good and the bad. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-0507 min

Marketing In Minutes4: How Much Should My Business Be Spending on Marketing?That's the million-dollar question. And we've brought in the big guns to answer it. Evenbound founder and president, John Heritage, is here to help you figure out exactly how much you should be spending on marketing. His answer might just surprise you. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-0409 min

Marketing In Minutes3: What is HubSpot & Who is it For?Evenbound's HubSpot Account Manager, Hunter Burin, joins us today to talk about all things HubSpot! If you're new to HubSpot, this is the episode for you. We'll cover everything from what HubSpot is, to who it's built for. Are you in that category? Let's find out!Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!2022-08-0307 min

Marketing In Minutes2: What Is a Buyer Personas?Who are you marketing to? That's a question any great marketer answers before they even think about building out a campaign. Today we're talking with Evenbound's Director of Content Strategy, Mackenzie Deater, about what a buyer persona is, and how you build one out. If you're ready to get started, check out Evenbound's Step-By-Step Guide to Defining Your Buyer Persona. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for s...2022-08-0210 min

Marketing In Minutes1: What Do I Need To Do To Prepare for GA4?Welcome to the first-ever Marketing In Minutes podcast episode! Our topic today is GA4 — are you ready? We're connecting with resident SEO expert, Ben Johnson, on what you need to do to prepare for GA4. We'll dive into everything from what it is, to how you get it, to how you make sure yours is set up properly for success. Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few...2022-08-0106 min