Shows
The B2B Content ShowThe BEST Way To Market Your B2B Content in 2026If your content isn't reaching the right people, the content probably isn't the problem. You just skipped distribution in the planning stage. In this episode, Jake and Ding sit down with Aditya Vempaty, VP of Marketing at MoEngage, who's been part of the teams that scaled Synthego and Amplitude's revenue and led marketing through Nutanix's IPO, to talk about why the best B2B marketing teams plan distribution before a single piece of content gets made.They also talk about ⬇️Partner and co-creator led distributionThe campaign that got 3,000 leads & $2M+ in pipelineWhere AI he...
2026-03-1747 minThe B2B Content ShowThe B2B Content Gap Most Companies MissedLinkedIn is changing, B2B content is getting more competitive, and most companies aren’t ready for what’s coming in 2026.In this first episode of The B2B Content Show, Jake and Ding break down what’s happening in B2B marketing, where content strategy is headed, and what companies should be doing right now to stay ahead on LinkedIn and B2B content.B2B content is evolving fast. Algorithms are shifting, competition is increasing, and the companies that understand how to create high-performing Linked...
2026-03-0531 min
The B2B Content ShowWhy Growth Gets Harder When You Rely on Social Platforms w/ Cliff Simon | EventShark Podcast #24The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging and actually worth watching.In episode 24, we’re joined by Cliff Simon, a longtime GTM and RevOps leader who’s spent nearly two decades building and fixing revenue teams at fast-growing companies. Cliff has worked across sales, marketing, and operations, and recently launched Polaris Ops, a RevOps consultancy.We talk about how teams should think about AI, why it’s better not to rely on social media platforms for gr...
2026-01-2025 min
The B2B Content ShowCustomer Marketing = an Untapped Gold Mine for Building Trust! ft. Arthur Castillo | Ep. 23The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 23, we’re joined by Arthur Castillo, founder of Modern GTM and currently Head of Community and Customer Marketing at Storylane. Arthur has spent years working across sales, marketing, and customer communities at fast-growing SaaS companies, where he’s seen how buying decisions get made.We talk about how word of mouth builds trust faster than company marketing & plays a bigger role in buying decisions, and why...
2026-01-0718 min
The B2B Content ShowCreating High-Quality Original Content on LinkedIn ft. Vin Matano | EventShark Pod Ep. 22The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 22, we sit down with Vin Matano (our first-ever podcast guest, now making his second appearance), Founder of Creatorbuzz, a B2B influencer marketing agency that's helped brands like Demandbase, Evabot, and Storylane increase inbound leads, drive ROI, and grow their social presence through creator campaigns. While building the agency, Vin is also documenting his story on social media, turning his business journey into content.We...
2025-12-1819 min
The Growth MachineBuilding Brands: The EventShark Approach with Jake ClareIn this episode of The Growth Machine, host Shane Miller sits down with Jake Clare, the CEO and founder of EventShark. Dive into the world of B2B video content as Jake shares insights on building a strong brand, the importance of video in today's market, and how EventShark is revolutionizing content creation for businesses. Whether you're a marketer or a business owner, this conversation is packed with valuable takeaways on leveraging video to enhance your brand's presence. Tune in to discover the strategies that set EventShark apart in the competitive landscape.EventShark website: https...
2025-12-0917 min
The B2B Content ShowStop chasing leads & build demand with content. ft. Max van den Ingh | EventShark Pod # 21The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 21 of the podcast, we sit down with Max van den Ingh, Founder & CEO of Unmuted, a modern B2B demand gen agency based in Amsterdam. Max's company has been inbound-only for the last 5 years and we get into how companies can move away from lead chasing and start building long-term demand with content. We cover: -Why many executives still treat marketing like “where are the...
2025-11-2617 min
The 20% Podcast with Tyler Meckes274: Turning Childhood Passions into a Thriving Business with Jake Clare (Co-Founder of EventShark)As we are approaching the end of 2025, I am bringing back the 1st episode of 2025! From selling watches in high school to managing a fraternity of 100+ members, and ultimately launching a successful business, this week’s guest shares his entrepreneurial journey filled with challenges, insights, and growth. Jake Clare, Co-Founder of EventShark, a leading B2B content agency is this week’s guest on The 20% Podcast. In this week’s episode, we discussed:Jake’s early ventures and how childhood passions influenced his career.Leadership lessons learned as fraternity president and their application in busine...
2025-11-1755 min
The B2B Content ShowWhy 99% of B2B Videos Suck | EventShark Pod #20 with Ademola AdelakunThe EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing.We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to create, answering every buyer question before the sales call even happens.
2025-11-0721 min
The B2B Content ShowLinkedIn Plays It Too Safe | Tas Bober on B2B Content Shows | EventShark Pod Ep # 19The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 19, we caught up with Tas Bober, one of the most unfiltered voices on LinkedIn right now.She’s a landing page expert, co-host of Notorious B2B Podcast with Tim Davidson, and a master at walking the line between smart & edgy LinkedIn content.Her podcast breaks down the drama of LinkedIn (not the over-polished fluff you might typically see from B2B marketers), an...
2025-10-2318 min
The B2B Content ShowLive Streaming, B2B Events, and the Breakdown of Drive Year 2 w/ Exit Five’s Dan Murphy | Pod #18The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective.B2B events are evolving fast.. & few people have had a closer look at that evolution than Dan. After nearly a decade building alongside Dave Gerhardt across Drift, Privy, and now Exit Five, he’s helped make Exit Five the No. 1 community for B2B marketers over the past two years.In the episode, you’ll also hear:- How the B2B indus...
2025-10-1417 min
The B2B Content ShowMaking Great B2B Content in 2026 w/ Devin Reed | EventShark Pod Ep #17Devin Reed knows B2B content because he’s lived it. He’s a 2x Head of Content at billion-dollar startups (Gong, Clari), where he scaled Gong’s brand and content from $20M → $200M ARR. He now advises some of the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more. Today, he helps SaaS marketers and founders grow their audience, brand, and pipeline with strategic content.But Devin isn’t just the polished résumé guy. He’s the creator himself who rents basketball stadiums just to record a podcast. When a...
2025-09-2521 min
The B2B Content ShowWhy events can be your #1 revenue driver w/ Scott Ingram | EventShark Podcast #16With AI making everything less human, one marketing channel is becoming MORE powerful than ever: in-person events. But most companies are doing them completely wrong. What if the secret wasn't flashy booths or expensive swag, but building genuine community that turns attendees into loyal advocates?We're joined by Scott Ingram (founder of Sales Success Media, host of the Sales Success Stories podcast, and author of the book "Making Rain with Events") who breaks down:- Why events are more crucial now than ever before- How to capture testimonials, speaker content & street i...
2025-09-0545 min
The B2B Content ShowABM, Content, AI, Community, Picking Accounts | EventShark Podcast #15 with Davis PotterThe EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing more engaging & effective.In today’s episode, we dig into ABM (Account-Based Marketing). What is ABM? It’s targeted marketing: focusing only on the accounts (a.k.a. B2B businesses) that match your ideal customer, and not wasting resources elsewhere.We're joined by Davis Potter (CEO & Co-founder of ABM advisory firm ForgeX, and leader of a 700-person ABM community) breaks it down:- Why smart B2B teams use...
2025-08-1928 min
The B2B Content ShowEverything you need to know shooting content at your next B2B event | EventShark Podcast Ep. 14Most B2B (business-to-business) events are forgotten the moment the event ends, BUT what if one event could fuel months of content distribution and X multiple your event's ROI?In this episode, EventShark cofounders Jake Clare and Ding Zheng (aka the The Sales Rapper) break down their full content capture blueprint from pre-event strategy to post-event distribution. They unpack the most overlooked opportunities at conferences, user events, and happy hours like capturing customer testimonials, thought leadership videos, and running street interviews. If you want to turn your next event into a content machine, this episode g...
2025-07-291h 07
The B2B Content ShowMaking Memorable B2B Content, Scripting with Intention and Navigating LinkedIn’s AlgorithmIn episode 13 of the EventShark Podcast, we sit down with LinkedIn creator Aaron Morrissey, who’s done over 30 brand deals creating videos for B2B clients this past year with one goal in mind: make sure people remember you.We talk about why most B2B content is forgettable, importance of scripting, and what LinkedIn’s algorithm shift means for businesses & creators.You’ll also hear:- Why reach doesn’t matter if your audience doesn’t remember you- Making memorable content- Content scripting/planning tips- How LinkedIn’s algorithm...
2025-07-0948 min
The B2B Content ShowAI for Content Creation: How We Use AI at Our B2B Video AgencyAI for content creation is moving FAST, so we tested the best tools in the game.From Google’s new Veo 3 model to Suno for music, to ElevenLabs for voice, we’re breaking down what works, what doesn’t, and how YOU can use AI today to level up your content, marketing, and creativity.Featuring Mason Culp, fresh out of UT’s film program and already deep in the AI trenches at EventShark, this episode covers:— The tools we actually use to make viral content— How AI saved us $$$ on video production— Real e...
2025-06-2542 min
The B2B Content ShowBeing Funny Online & Building a Personal Brand Without Getting Fired | B2B Comedian Amanda NielsenWelcome to the EventShark Podcast, where we break down what's working in B2B content, LinkedIn strategy, and building a brand with personality .In this episode, we sit down with Amanda Nielsen, B2B comedian behind Thot Leader Labs, a hilarious ecommerce merch brand built on corporate satire.We talk about how she’s grown her personal brand to 17k followers on LinkedIn, monetized her sense of humor, and stayed employed the whole time... 😅Timestamps:00:00 – Intro03:04 – How long Amanda’s been creating content on LinkedIn03:47 – Why Amanda calls herself a “LinkedIn comedi...
2025-06-1144 min
The B2B Content ShowAdam Robinson on Founder-Led Content, Billion Dollar Challenge & the TRUTH about B2B Growth in 2025Welcome to the EventShark TV Podcast, where we break down all things LinkedIn and ways to grow your B2B business with a content-first approach.In this episode, we sit down with Adam Robinson founder of Retention.com and RB2B, who bootstrapped to $25M ARR by going all-in on founder-led LinkedIn content.We get into:— Why most B2B content is still unwatchable— What actually works on LinkedIn in 2025— Whether Adam regrets spending $300K on his “Billion Dollar Challenge” YouTube series— The real story behind the 6sense cease & desist— And Ad...
2025-05-2853 min
The B2B Content ShowBurn the Playbook | How to Win at B2B Marketing w/ Mark HuberEveryone talks about “playing it safe” in B2B marketing.Mark Huber thinks the opposite.In Episode 9 of The EventShark Podcast, we sit down with Mark Huber, VP of Marketing at UserEvidence, to talk about what it really takes to stand out as a modern B2B marketer.A few months back, we shot a wild project with Mark and his team in Jackson Hole, Wyoming. We’ve already dropped the first two episodes and let’s just say nothing about that shoot played it safe.We dig into taking risks, building...
2025-05-1549 min
The B2B Content ShowAdvice for LinkedIn creators + why going full-time creator isn’t always the dream ft. Linda LeEveryone says, “Quit your 9-to-5 and chase the dream.”Linda Le actually did it… and hated it.In Episode 8 of The EventShark TV Podcast, we sit down with LinkedIn creator Linda Le (612K+ followers on LinkedIn) to talk about what really happens when you go full-time as a creator — and why she chose to go back to a 9-to-5.We dig into creator burnout, getting ghosted by brands, and the reality behind the “dream job” of being an influencer.But we also go deep on practical, tactical LinkedIn advice for creators:— What m...
2025-05-0142 min
The B2B Content ShowB2B Content Distribution Masterclass w/ Ross Simmonds | EventShark Pod Ep. 7Most B2B marketers hit publish… and pray.Ross Simmonds hits publish… and gets to work.In this episode of the EventShark TV Podcast, we sit down with the king of content distribution himself—Ross Simmonds—bestselling author of Create Once, Distribute Forever and one of the sharpest minds in modern B2B marketingWe were legit blown away by the bombs he dropped in this one.Inside the episode:— Why SEO isn't dead—and how you're doing it wrong— The best distribution strategy you've never heard of— How Ross would g...
2025-04-1752 min
The B2B Content ShowTim Davidson on LinkedIn Ads, B2B Content, & How He Ended Up in a GaryVee BookEpisode 6 is here — and it’s a fun one.We sat down with B2B creator and LinkedIn ads expert Tim Davidson (aka the fruit-cutting legend) to talk all things LinkedIn, B2B content strategy, and LinkedIn advertising best practices.This episode covers:— What most marketers get wrong with LinkedIn ads— Why thought leadership ads might be your secret weapon— How to build a content engine that actually drives pipeline— Tim’s personal branding journey (and his biggest mistake)— And yeah… how he ended up in a GaryVee book without even knowing ...
2025-04-0250 min
The B2B Content ShowB2B Events That Don’t Suck & The Power of Brand (feat. Peep Laja)In this episode of The EventShark TV Podcast, we sit down with Peep Laja, CEO of Wynter, 3x founder, and host of the How to Win podcast.Peep shares his strategy for running B2B events that people actually want to attend, how to use events for brand and content activation, why more B2B companies need mascots (a.k.a. founders), and the power of brand in today’s market.We also get into the current state of blog posts and LinkedIn, raw entrepreneurial advice, and how founders can actually create work-life balance.
2025-03-1950 min
The B2B Content ShowB2B Sales, LinkedIn, and the Power of Urgency w/ Scott Leese - EventShark TV PodcastIn Episode 4 of The EventShark TV Podcast, we sit down with B2B sales legend Scott Leese.Scott is a man who’s exited 12 companies, helped businesses scale from $0 to $25M, and built a following of 118K+ on LinkedIn.But Scott’s journey wasn’t always smooth. In his early 20s, he battled chronic illness, an experience that shaped his mindset and became his superpower in sales and leadership.In this episode, we dive into:✅ The power of urgency and why getting too comfortable can stall your career✅ Scott’s unfiltered approach to sale...
2025-02-2653 min
The B2B Content ShowLinkedIn Creator Economy w/ Vin MatanoWhat is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused?In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B.Chapters:0:00 - Intro 1:49 - What is B2B influencer marketing? 9:02 - Creating content on LinkedIn 12:34 - LinkedIn creator economy 15:21 - B2B influencer campaigns that are crushing 18:28 - UGC in B2B 22:16 - Weirdest LinkedIn follower 23:37 - Bad exa...
2025-01-3151 minThe 20% Podcast with Tyler Meckes230: Turning Childhood Passions into a Thriving Business with Jake Clare (Co-Founder of EventShark)Welcome to the 1st episode of 2025! In this episode, From selling watches in high school to managing a fraternity of 100+ members, and ultimately launching a successful business, this week’s guest shares his entrepreneurial journey filled with challenges, insights, and growth. Jake Clare, Co-Founder of EventShark, a leading B2B content agency is this week’s guest on The 20% Podcast.
In this week’s episode, we discussed:
Jake’s early ventures and how childhood passions influenced his career.
Leadership lessons learned as fraternity president and their application in business.
The power of reject...
2025-01-1355 min
The B2B Content ShowTop 10 B2B Content Predictions for 2025What’s next for B2B content in 2025? In Episode 2 of The EventShark TV Podcast, Jake Clare & Ding Zheng dive into their top 10 B2B content predictions for 2025.Chapters:00:00 Welcome to the pod!02:07 Prediction #1 Founders go full content creator mode08:05 Prediction #2 Video isn’t a “nice to have” anymore13:01 Prediction #3 In-person content takes off17:22 Prediction #4 Collaborative content takes center stage23:35 Prediction #5 More niche content shows27:00 Bonus Prediction 29:57 Prediction #6 AI-generated video picks up mainstream late 202534:47 Prediction #7 Creative norms get smashed38:21 Prediction #8 LinkedIn’s video feed continues to gain mome...
2025-01-0951 min
The B2B Content ShowThe EventShark Story — How Ding Zheng & Jake Clare founded EventSharkHear the story how Ding Zheng & Jake Clare met and founded EventShark...At EventShark, we are a B2B video content agency that blends B2B sales expertise with B2C creator flair to revolutionize B2B marketing—traditionally seen as dull and inefficient—into a bold, engaging, and results-driven experience. By infusing creativity and leveraging a deep understanding of go-to-market (GTM) strategies, we ensure our clients stand out, captivate their audiences, and achieve tangible business outcomes.
2024-12-3052 min
The Bird's NestVideo Content That Breaks Boundaries and WinsHow do Business Owners utilize video over the next 5 years? Ding Zheng and Jake Clare founded EventShark to show companies how to create content with videos that has not been done in the past. Trade shows now become hours of footage of branding, client testimonials and marketing material. Tours of a company's facility now are real, interactive and engaging for their clients. Ding and Jake bring their sales backgrounds, creativity and overall enery to the podcast that delivers true value and some fun along the way. Enjoy!!
2024-12-2337 min
The Dave Gerhardt Show (from Exit Five)#204: Inside the Exit Five Holiday Party | What’s Working in B2B Marketing and a Look Ahead to 2025 with the Exit Five TeamIn this episode, Dave and the Exit Five team celebrate the end of the year with a holiday party for the Exit Five community. They share insights, lessons, and highlights from their growth and events in 2024, play a game show with Ding Zheng, sales rapper and co-founder of EventShark, and provide a sneak preview of what's in store for 2025.Dave and the team cover:2024 stats: How treating community as a product drove nearly 80% growth this yearThe hottest content topics in B2B marketing in 2024What's ahead for the Exit Five community in 2025Timestamps
2024-12-2354 min
The Lowly SDR PodcastHow Sales Rap Took Over SaaS feat. Ding "The Sales Rapper" Zheng, Founder of SalesRap.io10 years ago Ding left a comment on a youtube video of mine. Little did we know... we would meet again in SaaS with newfound skills and common goals of starting our own creative agencies. Ding Zheng, founder of SalesRap.io and EventShark.io took his skills as a hip-hop artist, the art of freestyling, and content creation and embarked on uncharted waters - helping B2B SaaS companies stand out and book more deals with rap. To this date, SalesRap.io has made him well over 6 figures! His newest venture in the event space is...
2023-02-2356 min